CES LAS VEGAS 2019 The Tech Show for the Start-Ups of Nouvelle-Aquitaine #TeamNAqui - So Start-up
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CES LAS VEGAS
2019
The Tech Show for the Start-Ups
of Nouvelle-Aquitaine
#TeamNAqui
so-start-up.fr
SUM
MA
RY
3 Contents
4 A word from the President
5 A made in Nouvelle-Aquitaine delegation at CES Las Vegas
6 > An ambitious Start-Up Region
7 Nouvelle-Aquitaine: united, well prepared, inspirational
9 > Tailored preparation for enterprises
10 > A dedicated communications package around #TeamNAqui
10 > Nouvelle-Aquitaine: for digital development that serves people
11 > The enterprises in the delegation that embody this spirit
11 > > A connected living space for greater comfort
12 > > Digital and people interacting in industry 4.0
14 > > Humans in the smart society
18 Nouvelle-Aquitaine: at the heart of innovation
18 > The Nouvelle-Aquitaine Spirit
20 > The digital age: a priority in Nouvelle-Aquitaine
21 > Nouvelle-Aquitaine, Start-Up Region
24 > The international outlook of Nouvelle-Aquitaine
26 The next big events for Nouvelle-Aquitaine
3
A word from the President Above all, our region is human, optimistic, strongly focused on the future, and open to the world. By fusing this DNA with our strong appetite for digital, we combine all the ingredients to make Nouvelle-Aquitaine a virtuous hotbed for the development of start- ups. We have decided to accompany these new digital heroes to the Las Vegas CES because we are convinced of the business and human potential of these projects. But through these locally-rooted initiatives, which are destined to change French people’s daily lives in multiple ways (healthcare, wellness, data, community togetherness, etc.), we are primarily supporting human stories. Our mission today is to mobilize and assist these collective-intelligence projects, alongside bold entrepreneurs. By making available our partner network, and building with these entrepreneurs a virtuous ecosystem that will enable them to realize their creative and business potential, we are convinced that these projects and their success will help to embody the image of a dynamic and trailblazing region. People are the key, which is why we will travel as a team to champion our region at the most prestigious of new technology events – CES Las Vegas! Alain Rousset President, Nouvelle-Aquitaine Regional Council
A delegation made in
Nouvelle-Aquitaine
at CES Las Vegas
CES, the global stage for innovation in Las Vegas:
a challenge for Nouvelle-Aquitaine
Held for the past 50-plus years by the powerful Consumer Technology Association
(CTA), the Consumer Electronic Show (CES® Las Vegas) is the leading world exhibition
for designers and makers of new technology. Every year, the event attracts nearly
200,000 trade visitors and 3,600 exhibitors over the four-day show. Close to 20,000
new products receive their global launch at each edition. CES is a unique occasion to
meet – in an incredibly short timespan – world leaders, corporations and influencers
involved in the digital transformation of the economy. The event also generates wide
Come and meet and deep media coverage courtesy of 7,000 journalists.
Nouvelle-Aquitaine at IN 2019, Nouvelle-Aquitaine is accompanying 28 regional enterprises to this global
innovation gathering, including 14 start-ups in the Nouvelle-Aquitaine space at
Eureka Park, French Tech
Eureka Park.
space, booths 50041 and
This latest round augurs well: in October 2018, eight of these regional gems received
50241 (Sands Expo) and
an Award at CES Unveiled Paris.
in the Bassano Meeting
Room 2605 (Venetian)
5
AN AMBITIOUS START-UP REGION For the 2019 edition, Nouvelle-Aquitaine nurtures
several ambitions:
With France being the second-largest foreign delegation • Affirm it is part of the national French Tech dynamic
at CES after China, Nouvelle-Aquitaine aims to continue and give high visibility to the regional delegation, by
affirming its credentials as a Start-Up Region. choosing a location at the heart of the French Tech
Building on the success and takeaways of the 2018 space in Eureka Park;
edition, the Nouvelle-Aquitaine delegation is back with • Limit the number of selected enterprises to ensure both
the best of the region’s innovators. a premium-quality delegation and tailored support for
our exhibitors;
CES must mark a keynote in the Region’s • G ather all its enterprises and partners in a single
s t a r t - u p p o l i c y, w h i c h w i l l c o n t i n u e delegation and tap the expertise of seven partners
throughout 2019 and the following years. grouped around the Region: CCI International, SPN
(network of digital professionals in Poitou-Charentes),
Of the 30 start-up applicants to the call for projects run French Tech Bordeaux, Bordeaux Gironde Chamber
by the Region and its partners, 14 were selected to fly of Commerce & Industry, Bordeaux Métropole, Digital
the Nouvelle-Aquitaine flag at Eureka Park. These start- Aquitaine, and Aliptic;
ups were selected because they have an innovative and • Provide a full support package tailored to each of the
original project, a viable business model, international three categories of enterprise, so they can optimize
development potential, plus the ability to create visibility their presence at the show.
in a collective booth and leverage their presence at CES.
The move bore fruit: seven of the 14 start-ups selected by The Regional Council and its CES Las Vegas operation
Nouvelle-Aquitaine’s panel of institutional and corporate partners share the following objectives:
experts were singled out to receive an Innovation Award,
• Accelerate the development of regional start-ups and
an honorary distinction delivered by the judging panel
SMEs (business leads, investors, media);
chosen by the CTA.
In addition to the 14 start-ups that will exhibit at the • Provide the selected enterprises with national visibility;
Nouvelle-Aquitaine booth at Eureka Park, the regional • Increase international exposure for regional ecosystems;
delegation led by the Regional Council’s vice-president for • Strengthen the visibility, reputation and credibility of
economic development Bernard Uthurry comprises five Bordeaux and Nouvelle-Aquitaine in the tech arena;
other exhibiting enterprises (one of which also received
• Give investors and entrepreneurs a desire for Nouvelle-
an award) and nine visitors.
Aquitaine by demonstrating why it is a Start-Up Region;
• S pot new digital-related innovation trends and
challenges on the global scale.
To ensure that its resources match its ambitions, the Nouvelle-Aquitaine Regional Council is
allocating an unprecedented budget of €360,000 to the operation, in order to support enterprises
for which CES demands a big investment.
The Regional Council is meeting 50% of businesses’ costs. This portion covers: show expenses
for exhibitors, tailored advice for visitors, group and individual training, plus participation in CES
Unveiled and in the Awards.
The Regional Council is making an extra, significant effort to maximize start-ups’ participation by
providing a meeting room at the show, a dedicated website to showcase its start-ups, a TV studio
during the show, etc.
6
Nouvelle-Aquitaine: united,
well prepared, inspirational
Partners’ mobilization and cooperation is a key factor in the success of the Nouvelle-
Aquitaine delegation at CES 2019.
For the second year in a row, the Region’s seven partners are working together to
assist enterprises and deliver compelling visibility for the regional delegation.
CCI International was confirmed as operation leader due to its expertise in collective
export actions and its capability to act at the Nouvelle-Aquitaine level. Its team has
worked closely with French Tech Bordeaux, SPN and the Regional Council to devise
and execute the business support package.
CCI Bordeaux Gironde, Bordeaux Métropole, Digital Aquitaine and Aliptic also
contributed their expertise and address books to help deliver a successful operation.
All structural decisions were taken at the monthly meetings of the steering committee
comprising all partners.
Association Limousine des Professionals des Technologies de As the capital of the Nouvelle-Aquitaine region, Bordeaux
l’Information and de la Communication is the digital cluster in and its metro area (population: 760,000) enjoy worldwide
the Limousin area. Its chief purpose is to represent and defend renown. Bordeaux is reinventing itself while sustaining a
the interest of the ICT sector in the area. In a strong ecosystem- remarkable economic impetus, notably in the digital sector,
based approach encompassing microenterprises, SMEs, big which represents 23,000 jobs in the area and is continuing
corporations and start-ups, this non-profit body strives to to grow through new arrivals such as Ubisoft, OVH, BetClic,
develop the digital economy in the counties of Haute-Vienne, Deezer and SolidAnim during the past 12 months.
Corrèze and Creuse. Awarded FrenchTech label status back in 2014, Bordeaux
Its remit primarily consists of: Métropole brings together two world-class competitiveness
- Developing and running a network of digital professionals in our clusters in aeronautics-space-defense and in lasers-photonics,
area, by increasing synergies between stakeholders; executing as well as 400 start-ups, 30 incubators and accelerators – and,
communications actions; pooled services and collective actions above all, fast-growing local gems in innovative sectors such
to promote the sector; and assisting creation and development as e-health, the smart city, robotics, e-commerce, etc. This
projects in concert with a network of public- and private-sector fresh local momentum is expressed by the collective banner
partners. “Magnetic Bordeaux”, the brand of an area that balances high
- Implementing programs of structural actions to benefit the quality of life and a business-friendly environment that is
digital sector in the area. positive for entrepreneurs and investors.
www.bordeaux-metropole.fr
- Upskilling the present and future employees of digital-sector
enterprises, and responding to the sector’s HR challenges.
www.aliptic.net
7
Creating the optimal conditions for supporting start-ups’ DIGITAL AQUITAINE is a non-profit body whose remit is
development – that is the ambition of CCI Bordeaux Gironde. aligned with those of a regional competitiveness cluster. It
With its dedicated program, the Chamber of Commerce & was set up by and for digital-sector stakeholders in Aquitaine
Industry gives innovative young enterprises with high potential (and, more widely, across the yet-to-be-created region of
all the help they need to grow their business. Services such Nouvelle-Aquitaine). Its 232 members (2018 figures) are big
as public and private funding searches, introductions to corporations, start-ups, schools, laboratories, local authorities,
partners (institutions, big corporations and experts), and users, investors, etc., all with direct links to digital. Digital
facilitated access to international markets all help maximize Aquitaine works to foster the development of the region’s
their chances of success. By opening La Coursive in April 2016 digital enterprises and their sector by operating “domains of
and tripling its floor area, CCI Bordeaux Gironde also wanted excellence”.
to offer start-ups a space exceeding 1000 sqm that provides These “DomEx” are currently attached to e-health (TIC Santé),
the ideal setting to succeed. Today, this growth accelerator is mobility, smart transport, and satellite applications (TOPOS),
home to 15 innovative enterprises. connected commerce (Club Commerce Connecté) and digital
http://bordeauxgironde.cci.fr/Profils/Startup-numerique simulation, augmented/virtual reality (SMART4D).
https://digital-aquitaine.com/
Supporting companies’ international development, opening
the doors of networks, optimizing funding packages, training
employees and structuring export initiatives – this is the remit
of CCI International Nouvelle-Aquitaine, the joint service of the SPN is the digital professionals network. This cluster, made
14 Chambers of Commerce & Industry that make up the regional up of 180-plus digital-sector enterprises in the former region
body CCI Nouvelle-Aquitaine. of Poitou-Charentes, has been strongly rooted in its area since
Each enterprise has a contact person whose role is to introduce its inception in 2001. It drives the growth of the digital sector
them into the public system and be their on-hand interface and its professionals through an action plan focused on three
throughout their international development, to qualify the themes: running the network, accelerating start-ups and PMEs,
business and its project; to advise it; and to guide it towards and open innovation.
public- or private-sector partners according to its requirements An essential regional player in digital, SPN initiated the French
and stage of development. Tech dynamic in its home area, and in June 2016 secured
http://nouvelle-aquitaine.cci.fr/International recognition for the metro areas of Niort, Angoulême, Poitiers
and La Rochelle as part of the themed network #EdTech
#Entertainment.
SPN is also the sponsor of Start Innov’, the program for
accelerating innovative start-ups and SMEs.
FRENCH TECH is a collective, open Discovering new markets, promoting the visibility of the
brand that names and showcases regional digital ecosystem, monitoring trends – SPN assists
the ecosystem of French start-ups in the region’s digital enterprises in their export initiatives by
France and worldwide. deploying a program of actions to maximize their chances
The non-profit French Tech Bordeaux of successful development in the international arena. These
is driven by an entrepreneurial actions seek to:
dynamic that aims to unite the •R aise companies’ awareness of international markets, and
ecosystem of innovative enterprises; alert them to the opportunities offered by them
facilitate and accelerate their growth; • Foster export initiatives
and enhance their reputation in • Assist enterprises in structuring their foreign development.
France and beyond. In the international space, French Tech www.spn.asso.fr
Bordeaux aims to offer a positive image of French start-ups
and France, to facilitate business and to attract investors and
the media.
www.frenchtechbordeaux.com
8
TAILORED PREPARATION DURING
FOR THE 28 ENTERPRISES • Enhanced conditions
The 14 start-ups are gathered together under the
CES is a show like no other, where each encounter can Nouvelle-Aquitaine banner in the French Tech space at
be a game-changer. Enterprises that succeed will have Eureka Park, offering them high visibility.
done their groundwork: teams, diary, website, media, Besides this collective space, a meeting room is provided
social media… for their BtoB, investor and media appointments and to
This is why the Regional Council and its partners offer conduct technical demonstrations.
a complete support package with substantial dedicated
resources. • A busy program
Every effort has been made with a range of elements
BEFORE (pitching contests, BtoB appointments, debriefings,
networking sessions, evening-events guide) to ensure
• Operational advice and logistical back-up that enterprises optimize their schedule, easily identifying
The project team has notably advised enterprises on the highlights most relevant to them.
the type of participation best suited to their stage of
development and their objectives. The team assisted
start-ups in the Eureka Park selection process and in
Awards applications vis-à-vis the CTA; and guaranteed
start-ups a good location at Eureka Park by being part of
the French Tech dynamic. The enterprises also benefited
from practical advice on planning their trips and from
a grouped delivery of samples to facilitate formalities.
All the enterprises benefited from an intensive training
program dispensed by experts: AFTER
> A day dedicated to newcomers to give them a better • The option of going further
understanding of CES and intercultural matters in the The enterprises in the delegation have the possibility
United States of extending their trip with a two-day mission to Boston
> A day on pitching and media training to discover the local ecosystem and take part in open-
innovation operations.
> A day on growth event hacking and sales efficiency.
A full program will enable enterprises to continue their
immersion: technical workshops to better understand
Besides these training sessions, attended by all the American market, visits to accelerators and university
participants, the exhibitors could choose two individual stakeholders, meetings with the city’s French community,
sessions from among three modules: pitching, media and networking nights.
training, and sales efficiency. Visitors, meanwhile,
received individual appointments to plan their schedule • Long-term monitoring
as best possible. A debriefing will be held to draw up the results of their
participation in CES.
Enterprises for which the show confirmed their desire
to target international markets can register in the export
pathway, and receive assistance, especially in their project
to develop in the United States, and receive backing from,
among other sources, the Booster United States program
funded by the Regional Council.
9
A DEDICATED COMMUNICATIONS
PACKAGE AROUND #TeamNAqui
To showcase the Nouvelle-Aquitaine delegation, a
communications strategy highlighting all the enterprises
will be rolled out across various digital platforms:
• Social media (LinkedIn, Twitter, Facebook and
Instagram), to develop online awareness of the Region
and the delegation’s start-ups via sustained community-
management activity in two time zones (US for Tech
influencers; France for the media and general public);
• A website dedicated to the so-start-up.fr delegation
and the nouvelle-aquitaine.fr institutional site, through
the publication of posts before, during and after the
event week;
• Videos disseminated via social-media live events
about the delegation’s exhibition spaces, and via the
publication on YouTube of two video magazines all
about CES 2019.
NOUVELLE-AQUITAINE: DRIVING
Lastly, the communications team will run the technical
aspects of activity in the Eureka Park and Meeting Room DIGITAL DEVELOPMENT CENTERED
venues (deployment of a dedicated virtual-reality space, ON PEOPLE
developed by the Region).
The digital revolution goes to the heart of being human:
it connects us; it augments us; it makes us more mobile;
it makes us actors and citizens; it makes us adaptable; it
improves our living conditions and life expectancy.
At the same time, digital is perceived as dehumanizing
and unethical.
Nouvelle-Aquitaine is betting on rebuilding the human-
digital bond, considering that digital is humans’ partner
and humans inspire innovation.
The differentiating stance of Nouvelle-Aquitaine is at
the heart of the delegation that will travel to promote its
innovations at CES Las Vegas.
10FACIL’ITI
Founder: Frédéric Sudraud
THE ENTERPRISES EXHIBITOR: MARKETPLACE ACCESSIBILITY
IN THE DELEGATION FACIL’iti is a Limoges-based start-up that stemmed from
THAT EMBODY THIS SPIRIT thinking and research around digital accessibility. FACIL’iti
makes the internet accessible to people with various
disorders: visual (visual impairment, cataract, colour
blindness, etc.) motor (Parkinson’s, multiple sclerosis...),
or cognitive (dyslexia, etc.). It is also intended for anyone
seeking comfort or different adaptation in order to browse
A CONNECTED LIVING SPACE the internet autonomously (e.g. seniors). This multi-device
FOR GREATER COMFORT innovation, an award-winner at CES 2016, is continuing to
expand its footprint in the United States and Japan. FACIL’iti
how has 250,000 users and 350 equipped websites.
www.facil-iti.fr
DOMALYS
Founder: Maximilien Petitgenet ICOHUP
Founder: Gael Patton
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
Aladin is a smart lamp with a genie inside that can EXHIBITOR: MARKETPLACE ENTREPRISE SOLUTIONS
save your (grand) parents’ lives and help them remain The objective of Icohup? Minimize the exposure of the
independent in the comfort of their own home. How? By 350,000 workers who are exposed daily to radioactivity,
reducing falls by up to 75% thanks to its intelligent lighting. thus making them safer. After two years’ R&D, Icohup has
The genie is able to warn the caregivers or call assistance invented Rium: a lightweight, compact, high-performing
if a fall occurs, and is so smart that it can predict possible and ultra-connected sensor that offers many possibilities,
future pathologies. Aladin is the solution to reduce health- especially in real-time data visualization with sensor
related costs and let the elderly live at home for longer. geolocation, alerts and measurement histories. These
The unique quality of Domalys is that our products are co- data are accessible on a secure web platform but
designed with healthcare professionals and elderly people, also via a simple, intuitive mobile application for use
so we know our solutions totally fit their needs. in the field. Rium supplements and improves existing
radioprotection systems. Besides dosimetry (biological
CES Innovation Award Smart Home
impact), it supplies spectrometric information (source
www.domalys.com identification).
www.icohup.com
FLOVEA
Founder: Thierry Mignot SILENT SPACE
Founder: Frédéric Lafage
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
Specializing in prefabricated plumbing for construction EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
market professionals, FLOVEA has invested considerably
Silent Space is an active, nomadic and connected acoustic
in designing new solutions, through basic research and
solution that aims to improve comfort and concentration
applied engineering. The company has developed a
of employees and more generally, openspace working
unique concept based on the connectivity of the hydraulic
conditions. Their plug & play devices diffuse a neutral
networks of a housing complex. FLOWBOX Interactive
and homogeneous signal that masks the intelligibility of
allows its user total control over the hydraulic system and
conversations and improve concentration and efficiency.
differential monitoring of each separate unit connected to
The educational luminous indicator changes color
the box. It will communicate with a dedicated mobile app
according to the sound level of the zone and allows
and allow, remotely, action on the network. Simultaneously
people to become aware of the noise they generate and
providing foresight, security and eco-friendly commitment,
to adapt their behavior. Everything is driven by a mobile
FLOWBOX Interactive incorporates an innovative and
application that sets the devices and collects the data.
unique technology resulting from two years of intense R&D.
www.silentspace-oad.com
CES Innovation Award Smart Home
www.flovea.fr
11ULLO
Founder: Rémy Ramadour DIGITAL AND PEOPLE
INTERACTING IN INDUSTRY 4.0
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
The solutions developed by Ullo are primarily aimed at
people suffering from cognitive impairments (ASD, AD,
ADHD, ...) for which the traditional anxiety-regulation
1A3i
techniques are difficult to implement. Their product Founder: Jacques Péré-Laperne
Inner Garden combines augmented reality with sensory
experiences as part of an innovative non-drug therapeutic EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
approach to anxiety regulation and cognitive stimulation. It
Microsoft and Adobe have well understood all the issues
supports healthcare professionals by promoting cognitive
around PDF files. Nowadays, they can read any PDF file in
availability and commitment of their patients during the
order to edit it. This is exactly what 1A3i offers, not only
care process. As the first ambient biofeedback device
for PDFs but also any other file format (PS, EMF, WMF,
based on a extended reality mechanism, it enables a way to
DXF, HPGL, IGES, STEP, PCL SVG). But unlike the two
interact with physiological data, such as breathing patterns
American giants, 1A3i is interested in graphic documents
or cardiac activity, in a playful and relaxing manner, which
which include text but also charts, pictures, diagrams and
promotes implication of the users.
maps - in order to increase the value of data by extracting
CES Innovation Award Tech for a Better World and analyzing them thanks to AI.
www.ullo-world.fr www.1a3i.com
UREFLECT AIO
Founder: Kevin Empociello Founder: Cyril Dané
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
uReflect is the only assistant which makes your mirror Can you imagine a working world without strain?
smarter - to be more connected, but also more connected Chances are, you know someone who is exposed to it,
with yourself. uReflect is an open-source, web-based like 38% of our working population. Numii ® is a bot
operating system. It consists of different modules available collective, a swarm intelligence that is creating
from a store, which can be placed on the mirror with the the world’s first labor health database, for medical
desired size. Thanks to its beauty, health and sports research and the world of work. Our dashboard
functions, users can track their looks and no longer worry lets you benchmark smart practices, make healthy
about running out of their daily beauty products. choices, and observe improvements. Anonymized
CES Innovation Award Smart Home data will be shared around the world, improving
our collective knowledge on health and strain.
http://ureflect.io/fr/
CES Innovation Award Tech for a Better World
http://numii.io/
HU&CO
Founder: Romuald Vetro
EXHIBITOR: MEETING ROOM PRIVEE SANDS EXPO
HU&CO is a French industrial company and a safety and
security expert. It designs and sells connected objects
that aim to secure the everyday lives of things and people.
An expert in wireless safety/security systems, HU&CO
has developed dual expertise (hardware and software)
in the Internet of Things and the connected home. The
system consists of a central unit – the heart of the secure
intelligent home – as well as detection, alert and control
terminals, an interoperable IoT platform, and interfaces
allowing the system to be controlled from anywhere.
https://huandco.com/
12HOLOFORGE THINKDEEP AI
INTERACTIVE Founder: Vincent Van Steenbergen
Founders: Sébastian Wloch and David Dedeine
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE ThinkDeep AI develops augmented intelligence. The
HoloForge Interactive is Asobo Studio Holographic B2B start-up applies the latest breakthroughs in the fields of
branch. With a roster of many world-class clients from AI and cognitive sciences in order to design smart virtual
major players to innovative start ups, our mixed reality or augmented reality apps which are able to understand
solutions are already used on the field for training, the context and interact with the user. The apps can be
maintenance, energy savings, employee performances, used for medical, logistical or industrial purposes. For
coworking... each sector, an all-in-one solution is offered including
support, advice, training, development and final delivery.
Health, aeronautic, automotive, energy, entertainment,
real estate, dataviz... Industries and services as well, all https://thinkdeep.ai/
businesses are involved.
www.holoforge.io/fr
MESHROOM VR
Founder: André Doumenc
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
Meshroom VR offers the most simple and intuitive Virtual
Reality software for full size 3D-project validation. Our
solution saves time and cuts costs by avoiding numerous
physical prototypes. With its superior ease of use and
realistic rendering, everyone in the industry will benefit:
from designers and engineers through to marketing and
sales teams.
CES Innovation Award Software and Mobile Apps
https://meshroomvr.com/fr/
13COLEEN
HUMANS IN THE Founders: Audrey Lefort
SMART SOCIETY and Thibault Halm
EXHIBITOR: EUREKA PARK BUSINESS FRANCE
BYTHEWAVE Coleen designs premium electric bikes in a “neo-vintage”
style, and they are 100% made in France. With pure styling
Founder: Kevin Lestrade
inspired by old automobiles and an incomparable weight-
to-power ratio, they offer a unique riding experience
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE for both men and women. They come in three ranges
ByTheWave aims to open up surfing to everyone. That’s (Elegance, Sport and SpeedOne), are equipped with 25 or
why they have created ByTheWave technology. The 45 km/h electric assistance and also offer an application
surfboard is equiped with an on-board system that gives providing real-time statistics (battery level, distance).
the user customized coaching. www.coleen-france.com
CES Innovation Award Fitness, Sports and Biotech
https://bythewave.surf/fr/
ST.A.R.S
by LUX LINGUA et KALANK
BZIIIT Founders: Aurélie Colin-Thévenet
Founder: Laurent Tripied and Gregory Thévenet (Lux Lingua) and Adrien Carta
(Kalank)
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
Specialized in digital marketing for salespoints and public ST.A.R.S (STrategic Augmented Reality Storytelling) is
places, Bziiit is meant to increase visits and analyse a multilingual AR product for promotional activity on
return on investment of marketing expenses through social media, designed specifically for the wines and
collecting, cross-checking and interpreting visitors’ spirits sector. It will dramatically change the way brands
experience (thanks to connected devices), clients data, communicate with consumers, through immersive
web data. Their algorithms allow to plan and give advice experiences in environments of high esthetic and
on events and special offers in order to optimise sales informative quality.
and increase visits. https://lux-lingua.com/ // www.kalank.fr
www.bziiitbooster.com
14PRAGMA INDUSTRIES KHIKO by Go4ioT
Founder: Pierre Forté Founder: Pascal Lavaur
EXHIBITOR: MARKETPLACE SMART CITIES VISITOR
Pragma Industries has created a bike with hydrogen- Every year, nearly 500,000 company vehicles are stolen.
based electric assistance. It is equipped with a fuel cell Go4ioT has the solution. This start-up has developed
that overcomes all the limitations of battery use and KHIKO, an intelligent system with long operating time (up
offers unrivaled performance: range (100 km), charging to three years thanks to a world leader in SAFT storage
time (1 minute), small carbon footprint, life (5-7 years), batteries), which detects unusual movements and sends
insensitive to weather conditions. After a first prototype you alerts by text message, email and other methods. A
in 2013, followed by 10 beta-tests three years later, subscription-free tool with technology based on a hybrid
Alpha was homologated last year and series production solution of communication and geolocation, which will
was launched with 100 units. come to the aid of corporations with large vehicle fleets.
www.go4iot.fr
CES Innovation Award Smart City
www.pragma-industries.com
ID1
Founder: Céline Bonneau
SIMOB Sim b
CARTE D'IDENTITÉ MÉDICALE
Founder: Simon Stevanin
VISITOR
ID1 is a connected medical ID card. It lets the emergency
EXHIBITOR: EUREKA PARK NOUVELLE-AQUITAINE
services identify a person, inform family and friends,
Simob has developped MoonStart, an innovative solution and access their vital data. How does it work? ID1 is
with self-service Segway PT meant for companies or a coordination tool including a medical file to be worn
touristic operators. The system is designed to adress by the user, a vocal liaison booklet, and a messaging
short-range mobility, both indoor and outdoor, and it is system to communicate in real time. It comes in the
based on the use of new means of transport, hands-free form of stickers to affix on an ID product (telecare device,
and fun! bracelet, keyring). This 3-in-1 solution enables home-
http://simob.fr/ help professionals, family and healthcare professionals
to coordinate instantly both day-to-day and in case of
emergency.
Preacor by ASHLER & MANSON www.id1.life
Founder: Aymerick Penicaut
VISITOR
Preacor is a kind of artificial intelligence that finds
agreement on property loans in record time. By
conversing with this tool developed by Ashler & Manson,
the user finds out in just three minutes their chances of
obtaining a loan. By creating an account, they receive a
score certificate that they can provide to a notary public,
a realtor or a vendor to offer reassurance regarding their
borrowing capacity. Preacor is AI that uses manual
scoring weighted by machine learning.
www.ashler-manson.com
15Betty 3D SimForHealth
Founder: Betty Ourry Founder: Jérôme Leleu
VISITOR VISITOR
Betty 3D offers a range of services: one-off 3D printing, SimforHealth is a leading provider of innovative digital
modeling, production of electronic prototypes and objects, solutions for improving the training of healthcare
discovery workshops. The intent behind this concept is professionals. SimforHealth offers an immersive,
to shift faster from a world of dedicated production lines interactive and collaborative approach to the training of
– making large quantities of a single product – to a more health professionals, in line with the principle “Never the
flexible, responsive digital world, where Betty 3D provides first time with the patient”. The company works alongside
an industrial vision for product design. faculties, medical schools, and training organizations to
www.betty3d.com design immersive and interactive solutions for medical
education and medical training: virtual consultations,
real-time 3D simulators, and virtual reality... Continuously
monitoring new technologies, SimforHealth’s medical
teams and simulation experts have already trained
more than 50,000 healthcare professionals worldwide.
SimforHealth has also designed and developed
MedicActiV, an international platform of digital simulators
for health training.
https://simforhealth.fr
16THE OTHER VISITORS Dr Pierre Philip, who is working on a project to do with
chronic diseases, is particularly attentive to innovations
around e-health and animated conversational agents.
Besides the start-ups, the Nouvelle-Aquitaine delegation
• SATT Aquitaine Science Transfert (33) grew out of the
will also include four visitors who are going to CES to
“Investments for the Future” program. Acting as an inter-
spot the latest trends, advance projects, make contacts
face between business and public research, AST is the
with potential partners, or generally soak up the vibrant
joint subsidiary of the higher-education and public-re-
ecosystem that converges on Las Vegas each year. These
search establishments in Aquitaine. Its mission is to le-
visitors are:
verage the economic potential of researchers’ inventions.
• TGS Avocats Bordeaux, a law firm working in the main
• Bordeaux Technowest, a technology cluster in the me-
fields of commercial law (corporate, financing, IP-IT, em-
tro area, supports start-ups and innovative projects at all
ployment). A member of TGS France and TGS Global,
stages of development: start-up and early-stage incuba-
its team assists start-ups and innovative enterprises in
tors, and a business center. A partner of the main support
Nouvelle-Aquitaine. TGS Avocats Bordeaux wanted to
and innovation stakeholders in France, the cluster is one
take part in CES in order to discover the latest innova-
of 10 accelerators in France to benefit from the “Micro-
tions and fully understand the issues facing its clients
soft for French Tech start-ups” program. It also partners
with the French Tech Bordeaux network; has the French
• Bordeaux University Hospital: A place for care, teaching Tech Visa label; and is a member of ESA Bic Sud France,
and prevention, Bordeaux CHU is also a leading center the incubator for the European Space Agency. Of the 42
for research, chiefly in the clinical area. Complementing start-ups currently supported by Bordeaux Technowest,
fundamental research, it contributes to the ongoing im- three – Bziiit, Meshroom VR and Simob – will exhibit at
provement of treatment. CES 2019 in the Region’s space at Eureka Park.
17Nouvelle-Aquitaine:
at the heart of innovation
QUALITY OF LIFE
France’s most attractive region, according to a survey by
THE NOUVELLE-AQUITAINE SPIRIT national statistics institute INSEE, Nouvelle-Aquitaine is
the quintessentially “cool” region. People settle here for
its pleasant year-round climate and diverse landscapes;
and they stay on for its gourmet dining and art de vivre.
From cutting-edge cities to charm-laden listed villages;
from gourmet restaurants to small local markets; from
the tranquility of the mountains to the vibrant energy of
the Atlantic waves – the region has all the ingredients that
promote terrific quality of life.
BUSINESS FRIENDLY
ACCELERATING
Although some enterprises in the region are betting on
technologies of the future such as artificial intelligence Mobility: key to success
and the use of data, other companies cherish their The high-speed TGV has become the train for daily life.
roots, perpetuating and modernizing skills that have a With the opening on July 2, 2017 of the LGV (Ligne à
long history in the region. Fusing innovation, know-how Grande Vitesse, high-speed line) between Tours and
and revisited traditions, Nouvelle-Aquitaine – which Bordeaux, everyone is a winner.
has entrepreneurship in its genes – is now even more The summer-season figures speak for themselves: a 40%
connected with the entry into service of the LGV high- rise in trips to Nouvelle-Aquitaine, and a 53% increase in
speed train line.
trips to/from Bordeaux (source: SNCF).
The region ranks second in France for innovation,
The region’s easy accessibility from the capital is a serious
because it has created conditions conducive to
asset for the economic development of Nouvelle-Aquitaine,
enterprises’ development and knows how to drive and
lead major projects. enabling its business people to travel quickly to Paris or
Big global corporations like what they see. Take Microsoft, make a return trip in one day.
which has opted to partner with a Bordeaux enterprise, The Region now has a larger ambition: Bordeaux’s role
Immersion, for the French rollout of its virtual-reality is not to be a TGV terminus. With fresh funding, the
headset; and Ubisoft, which recently opened a base in high-speed line is expected to extend further south – to
Bordeaux. Toulouse and Dax, and then on to Spain.
18The development of the LGV is an incredible opportunity by private-sector operators – which means 91% of the
to further energize the region’s economy and employment. region and more than 60% of its population. The efforts
By opening onto Occitanie, but also onto a cross-border being made are commensurate with the need: €229m of
collaborative space with the Spanish Basque country; investment is programmed, and nearly one million homes
and with easier interactions in future with Toulouse, will have fiber-optic connections by 2021. The longer-term
Montpellier, Saragossa, Bilbao and Barcelona, there are objective is to deliver very high broadband to 100% of the
plenty of arguments to attract enterprises, skills and region by 2030.
therefore jobs to Nouvelle-Aquitaine.
A project of such scale will also entail significant short-
term economic benefits. The Tours-Bordeaux line COLLABORATION
generated up to 8,500 jobs (or 20,000 including indirect
jobs), of which 2,000 jobs are based on the region; as well Nouvelle-Aquitaine is also promoting the creating of third
as full order books for local enterprises, with more than spaces, i.e. places with a collaborative mindset where digital
€800m for the counties the line runs through. enterprises, in particular, happily thrive.
Nouvelle-Aquitaine supports third spaces: there are
SUPER-FAST BROADBAND currently 212 across the region. The target is to raise the
EVERYWHERE, FOR ALL offering to 300 by 2021, taking care to evenly cover the
region. These spaces match the current aspirations of
Digital is an essential challenge to make the region many project sponsors in the sectors of digital, energy, the
attractive! It changes the way people work and environment, arts and culture, and the social economy.
manufacture, teach and learn, are cared for, access Besides energizing the economic fabric in rural and peri-
services and move around. A powerful lever for innovation, urban areas (37% growth in user numbers in 2016), third
progress and therefore of higher living standards, digital spaces also mesh with the logic of proximity, reducing
is not an option but a necessity. This is why Nouvelle- commuting and operating on a collaborative principle:
Aquitaine has made it a priority, and is accelerating the pooled tools, peer-to-peer training, etc.
rollout of super-fast broadband in areas not covered
Hauts-de-
France
Normandie
Île-de-
Grand-Est
France
Bretagne
Pays-de- Centre-
la-Loire Val-de-Loire Bourgogne-
Franche-Comté
Nouvelle-Aquitaine
Auvergne-Rhône-Alpes
Provence-Alpes-
Occitanie Côtes-d’Azur
Corse
19THE DIGITAL AGE: A PRIORITY IN prototypes through to the consortium of industrial
stakeholders associated with research laboratories, via
NOUVELLE-AQUITAINE accelerating the growth of green shoots with potential.
In charge of the strategy for its economic development,
the Nouvelle-Aquitaine Regional Council is convinced of
the growth potential that digital represents: it is a factor
in regional competitiveness and in employment growth
in the short, medium and long terms. The Council has
therefore made the digital transition one of the priorities
in its partners share the strategic directions set by
the Regional Economic Development, Innovation and
Internationalization Plan through the strategic direction
of «Assisting the digital transformation”, and the digital
sector is one of the 11 sectors to be prioritized in the
region.
Nouvelle-Aquitaine Regional Council has stated its wish
to step up efforts to grow the digital economy. In June
2018, it published an ambitious and uniting roadmap for
the period 2018-2021. The Regional Council is committed
to serving the regional digital economy and its mosaic of
areas, through four core ambitions:
:: Ambition 1 :: Attentive to the growth opportunities offered by the
A high-profile, attractive region courtesy combination of momentum and skills arising from the
of digital merger of the three ex-regions, the Regional Council
wishes to accentuate its support for four sectors whose
:: Ambition 2 :: development potential must enable Nouvelle-Aquitaine
An economy boosted by digital, which to position itself as a national and European leader:
creates value and generates jobs imagery/video games, freeware, artificial intelligence/
robotics, and cybersecurity.
:: Ambition 3 :: The Nouvelle-Aquitaine Regional Council is also
Human capital with a wealth of committing alongside enterprises which, whatever their
digital talents and skills size and sector, must embrace the digital transition:
seizing the opportunities offered by digital will help them
:: Ambition 4 :: to dynamize their growth and become more competitive.
A connected region that serves Through an ambitious program to support the digital
business in Nouvelle-Aquitaine transformation, the Regional Council is assisting
enterprises in their projects aimed at introducing digital
tools, services or uses to improve methods of designing,
Within the regional innovation ecosystem, which is making, selling and communicating.
extremely favorable in Nouvelle-Aquitaine, the Regional Conscious of the vital challenges of acquiring and
Council is committed to conducting an active policy of
adapting skills in a digital sector where value creation
supporting the digital economy and developing innovative
and growth are strongly linked to innovation, the
digital services to benefit the region’s residents.
The support package offered to digital players that Regional Council is undertaking actions to foster the
are carrying out projects to develop platforms, online promotion of digital professions to young people, and
services, mobile applications and connected objects is greater cooperation between the stakeholders in the
an opportunity with few equivalents in France. Assistance training-employment relationship (enterprises, sectors,
is provided at all stages of enterprise development and recruitment agencies, initial training bodies, continuous
of project maturity – from the idea of developing digital professional development bodies, etc.).
205
NOUVELLE-AQUITAINE,
START-UP REGION
th
A “Start-Up Region” in the image of “Start-up nations”
Nouvelle-Aquitaine is now ranked the number-two region
in France for R&D, because the Regional Council has
championed innovation as one of the main catalyzers in
structuring its action.
Aware of its strengths and drawing inspiration from the
the success of the ecosystems in California and Israel,
REGION
FOR THE NUMBER
the Region has set itself a novel ambition in supporting OF BUSINESS
innovative young enterprises: CREATIONS AND
YOUNG
200 start-ups supported per year INNOVATIVE
ENTERPRISES
by 2020, i.e. 1/5 of the region’s start-ups
1
Principally through packages for incubation support,
honor and seed loans, public subsidies or loans to
st
help kick off start-ups and deploy their innovations, the
Regional Council is to date already assisting 120 young
enterprises along their start-up trajectories.
Indeed, the national French Tech dynamic is evident in
Nouvelle-Aquitaine through the Métropole French Tech
Bordeaux label, which also includes three thematic labels
(CleanTech/Mobility, Health Tech, Retail) and three other
thematic labels that recognize expertise in the regions: REGION
• EdTech Entertainment for Angoulême-La Rochelle- FOR GROWTH
Niort-Poitiers (Edutainment) IN DIGITAL JOBS
• HealthTech for Limoges (Smart Living)
• SportsTech for the Basque Country (Ocean Tech)
With these French Tech labels, nine technology clusters
and 50 early-stage incubators, Nouvelle-Aquitaine – the FRENCH TECH
top-ranking French region for R&D outside the capital
region of Ile-de-France – is an “entrepreneurial eldorado”.
DY N A M I C
1
Innovation – the point of commonality between start-
METRO
ups and multinational enterprises – is omnipresent AREA LABEL
in the sectors of aeronautics, space and defense, and
6
others too: with its 11 competitiveness clusters, 100- REGIONAL
plus business clusters, 28 technology centers and 400
+
THEMATIC
enterprises already on board its regional “Factory of NETWORKS 21
the Future” program, Nouvelle-Aquitaine is a must for
entrepreneurs.
Your contact at the Nouvelle-Aquitaine Regional Council
Economic and Environmental Development Hub
Start-Up Unit
startup-region@nouvelle-aquitaine.fr
21To consolidate its reputation among young
entrepreneurs, Nouvelle-Aquitaine has drawn
up a demanding roadmap, based on five key
objectives:
1- Double the annual flow of new
start-ups
2- Give birth to tomorrow’s
“champions”;
3- Enable the development of
projects linked with regional
sectors of excellence;
4- Enrich innovation networks with
international-class skills and
expertise;
5- Make regional funding streams
denser and more diverse.
A COMPREHENSIVE PROGRAM THAT
AIMS TO DURABLY SUPPORT YOUNG
ENTERPRISES.
To achieve these objectives, the Regional Council is
active in:
• The START phase, to consolidate the entrepreneurial So that it can better accelerate the development of
dynamic and foster projects’ emergence by developing the most promising projects and attract high-potential
the spirit of enterprise among young people, projects, in early 2018 the Regional Council launched the
enhancing the region’s reputation and attractiveness creation of an international-class start-up accelerator
in the international space, encouraging the creation with regional roots. The idea is to quicken development
of communities of practices and of places for and secure the growth of innovative young enterprises
experimenting and interacting, by building bonds with with high growth potential with the aim of generating
networks of international-class technical-economic and perpetuating jobs-generating value in the region.
experts, By accelerating these gems, they can be placed on
a trajectory of innovative young enterprises with the
• a nd the UP phase, to accelerate the development capability to become SMEs with potential, and even to
of the most promising projects and to attract high- become “intermediate-sized enterprises” (250-2,499
potential projects by helping start-ups connect with employees) within 5-10 years’ time.
their first potential customers, supporting their push
into international markets, and facilitating their access
to key skills for their development, by introducing new
methods of seed and rollout funding.
22So that it can support start-up projects from the
incubation phase through to deployment, via the
intermediate seed-funding stage, the Regional Council
has put in place eight funding schemes dedicated to
start-ups:
START-UP FEASIBILITY START-UP INNOVATION
Start-ups can seek this funding to study the feasibility Start-ups can apply for this package to help generate
of innovation projects: evaluation and analysis of their research & development momentum.
project’s potential, with the aim of facilitating decision-
making ahead of the project launch.
START-UP INVESTMENT
START-UP EXPERTISE Through this funding, the Regional Council assists the
deployment of start-ups’ activities by helping to fund
By requesting this funding, start-ups can benefit from
material and/or intangible investments needed for the
advice, back-up and expertise to do with their innovation
companies’ operating cycle.
project: support to facilitate access to new technologies,
to knowledge transfers, to advisory and back-up services,
to qualified skills, etc.
START-UP SKILLS
This specific funding has two distinct objectives: drive
PASS START-UP the recruitment of qualified staff in key functions that will
support the start-up and acceleration of green shoots
Start-ups can request this package to receive support in
(commercial, technical, industrial, human resources,
the start-up phase of a business-creation project.
etc.); and assist start-ups in the upskilling of their top
management and their staff, by helping to fund training
actions.
In parallel, the Regional Council is involved in territorial
innovation initiatives to support actions to develop
the spirit of enterprise, to support projects to create
START-UP SEED / innovative enterprises (incubation, seeding, deployment,
ACCELERATION acceleration) and to generate initiatives around
collaborative and partnership-based innovation spaces
This funding helps to fund overall seed and/or (living labs, fab labs, tech shops, experimentation centers)
acceleration expenditure for a project to create an to serve innovative green shoots.
innovative enterprise.
23THE INTERNATIONAL OUTLOOK OF An export-pathway rationale for long-term support
NOUVELLE-AQUITAINE To encourage enterprises to adopt a long-term strategy
of international development and reject opportunistic
The Nouvelle-Aquitaine delegation at CES is aligned with initiatives, the Regional Council has chosen to implement
the principles of regional policy on business internatio- international-support services for regional enterprises
nalization. using an export-pathway rationale in six steps. At each
stage of its internationalization, the enterprise is offered
The Regional Council and export partners share the properly indexed and qualified support tools that are
strategic directions set by the Regional Economic tailored to its needs.
Development, Innovation and Internationalization Plan, The Regional Council has appointed CCI International
namely: Nouvelle-Aquitaine as the gateway for the region’s
• Grow the number of exporting SMEs/”intermediate- enterprises into the public export-support system. The
sized” companies in Nouvelle-Aquitaine, and increase enterprise thus has a special local correspondent, as the
their export sales on a long-term basis; CCI network has a region-wide presence. CCI International
• Strengthen the international exposure of regional plays the role of “lead advisor” for the enterprise. Its role
ecosystems, and support the structuring of the region’s is to welcome any enterprise into the system; advise it,
priority sectors in their international development; guide it towards one of the CCI’s partners, and monitor it
• Ensure that action is public, legible, effective and over the long term.
efficient for the exporting enterprises of the Nouvelle- The other export partners fit into this organization and
Aquitaine region. commit, if necessary, to guide any enterprise along the
export pathway and towards its CCI International lead
To achieve these objectives, the priority is being given advisor.
to long-term support so that international markets are To access regional funding, the export pathway is
a development strategy and a sustainable growth driver. systematically recommended to regional enterprises and
is compulsory for first-time exporters.
A simplified pathway
The Nouvelle-Aquitaine Regional Council and its partners offer the region’s enterprises the export pathway to
facilitate their international development.
TARGET
INFORMED MARKETS
4
•R egional website • Identify and prioritize
objectif-international.fr GET 4 the markets to prospect in
• Information meetings by
export partners
STRUCTURED
• F irst appointment with •S ign up to a program of
a CCII lead advisor: training and thematic DEVELOP AND
presentation of the public meetings (market access, PLAN AND
1
support system and set-up international commerce FINANCE ET SET
of a personalized techniques, etc.) FINANCE UP ABROAD
individual support packag •S upport for structural •D
raw up strategy for •M onitor action program
actions (regulations, internationalization and secure the project
product, adaptation, •S
et the program of actions
ASSESS compliance with standards, •S
earch for funding solutions
• Link with regional export
program (shows, congresses,
5
CAPABILITY intellectual property,
business missions, salons.
organization, human
•A n export diagnosis is etc.)
resources...)
conducted (paid for by • E xpert network
2 6
the Region) • I ntroduction to the network
of local partners according •S et-up support services
3
• E xecution of first including the regional
to which issues are detected
recommendations BOOSTERS PROGRAM
24Vitality with an international outlook
Linking with the sectors internationalization strategy • Pass’Export: this is to help enterprises (that make
and the export pathway, the Nouvelle-Aquitaine less than 10% of their sales from exports and/or have
Regional Council proposes to foster the emergence of no clearly defined international strategy) in their initial
collective actions in the international space by regional approach to foreign markets by encouraging them to
stakeholders in order to annually build a Regional Export structure their export activity;
Program (PRE) and support the region’s enterprises as
they set out to conquer foreign markets. • Cap’International: the purpose here is help enterprises
Although the collective program enables enterprises to that have an international development strategy to
more easily launch into export markets, and the Region consolidate their markets, redirect their focus on
to establish itself on the international scene, the priority approach new markets, and utilize external skills and
is still to give enterprises individual support that the providers to strengthen their structure, prospect, and
export development can be sustained over the long term. secure their foreign presence over the long term;
To do this, the Regional Council has put in place three
funding schemes for enterprises, representing an annual • Talent’Export: this scheme is designed to encourage
budget of €7m (+40%), to help remove structural barriers: enterprises that have begun an internationalization
defective strategy – long and risky investment – lack of process to recruit an export executive, an international
dedicated human resources. business volunteer (VIE) or make use of an outsourced
sales force in order to structure the activity and have the
All these schemes can be viewed in detail in our online skills needed to start building an international footprint.
funding catalogue: http://les-aides.nouvelle-aquitaine.fr/
All these schemes can be viewed in detail
in our online funding catalogue:
http://les-aides.nouvelle-aquitaine.fr/
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