Reimagine. Reinvent. Reconnect - 25- 28 FEB 2019 - Telefónica
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Reimagine.
Reinvent.
Reconnect.
BARCELONA
25- 28 FEB 2019 1
01 The Mobile World Congress 2019 (MWC19)
The event
This year’s theme
Telefónica’s participation
02 Key Messages of Telefónica at MWC19
03 The presence of Telefónica at the Exhibition
The Stand
The Agora
The Demos at Telefónica’s stand
Other activities at the stand
Telefónica’s presence in other stands
04 Special Event on Monday at 15.00
05 The presence of Telefónica at the Conference
06 Industry Analyst Office sessions
07 Other activities of Telefónica
4YFN
YoMo Barcelona
Movistar Centre
Glomo Awards
08 Useful information
2
For more details on Telefónica @ MWC 2019
Go to our Booth: Hall 3 Stand 3K31
Visit our MWC microsite: www.telefonica.com/mwc
Or follow us in Twitter: @Telefonica #MWC19
3
01
01
The Congress is organised by the GSM Association (GSMA),
the main association of mobile operators. It was created in 1995
and unites nearly 800 mobile operators across 220 countries, as
well as other almost 300 associate members from the broader
The Mobile World
mobile ecosystem, such as handset manufacturers, software
companies, equipment vendors, Internet companies, and media
Congress 2019 (MWC19)1 and entertainment organisation
The event
Mobile World Congress 2019
The Mobile World Congress is the world’s greatest mobile event, taking
place in Barcelona this year from February 25th to February 28th.
During the last edition2 in 2018, over 107,000 professionals from
205 countries discovered the latest innovations from more than This year’s theme3
2,400 international exhibitors and 320 first level speakers. 3,500
international media from all over the globe covered the event. The mobile communications revolution is driving the world’s
major technology breakthroughs and this year the MWC19 will
focus on “Intelligent Connectivity”.
MWC18 ATTENDEES BY REGION
The term is used to describe the powerful combination of
flexible, high-speed 5G networks, the Internet of Things (IoT),
artificial intelligence (AI) and big data. Intelligent connectivity
Asia marks the beginning of a new era defined by highly
Pacific
Europe contextualised and personalised experiences, delivered as and
14%
North
America
65% when you want them. This is the future of our industry and our
10% Middle
East world.
7%
The Congress will be organised around 8 themes: Connectivity,
AI, Industry 4.0, Immersive Content, Disruptive Innovation,
Africa
Digital Wellness, Digital Trust, The Future.
Americas 1%
3% 1 https://www.mobileworldcongress.com/about/ebrochure/
2 https://digital.mwcbarcelona.com/mwc19-ebrochure/mwc-at-a-glance/
3 https://www.mwcbarcelona.com/about/event-themes/
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01
Telefónica’s participation
Telefónica will take part in this event on multiple levels, with a booth at the This dossier gathers all the information regarding the participation
Exhibition, with an Agora, demos at GSMA Innovation City & MWCapital of Telefónica at the Mobile World Congress: information about the
and other booths, several speakers at the Conference, several activities at stand, the speakers and the off-congress activities are covered as
the booth, and participation in 4Y4N and YOMO. well as the main messages.
Also, some additional parallel off-congress activities will take place and
Mobile World Congress 2019
some announcements will be made at the Congress.
During the Mobile World Congress, the Movistar network in Barcelona will be
enhanced to accommodate more than 100,000 visitors concentrated around
the MWC event campus, so that they can enjoy an excellent service. We will
offer 5G coverage in some sites in Barcelona and chosen booths in MWC. NB-
IoT and LTE-M network connectivity will also be available.
All the information about Telefónica’s participation in MWC19 will be updated
on the microsite:
www.telefonica.com/mwc
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02
02 Key Messages
of Telefónica at MWC19
At Telefónica, we believe it is people that give purpose to technology. In Our focus at the MWC19 will be strengthening our Relevance and conveying
a time where technology is more present than ever in our lives, the most our Responsibility.
important connection is human connection.
Relevance begins with our clients, offering the best digital experience with the
This is why, our mission is making our world more human by best technology at their service.
Mobile World Congress 2019
connecting lives. Providing a connection that unites people instead of
Responsibility entails growing in a sustainable way, in a fair regulatory
isolating them; a connection that invites people to be themselves, to
environment, to deliver benefit to all our stakeholders and connect with
express themselves and to share. Connections that can be controlled and
society.
that guarantee security and integrity. Helping people, businesses and
societies to be united, to thrive and enjoy. Our claim will walk our visitors & stakeholders around reimagining connectivity,
reinventing networks and customer experience and reconnecting with society.
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02
Reimagine.
Reinvent.
Reconnect.
Mobile World Congress 2019
7
02
Reimagine
Connectivity is the oxygen of the digital world
Over the last 10 years, connectivity has radically changed our lives. The explosion in the number of
connections has been accompanied by an exponential growth of data, artificial intelligence learning
capabilities and a world of insights. We live in a change of era, a true revolution with the greatest
Mobile World Congress 2019
impact in terms of wealth creation at an unprecedented speed.
If we look around, we see that the world in which we live is defined by one concept: connections;
Today, quality of life largely depends on it. Can you imagine your life without connectivity?
And that’s where we come in. We are up to the challenge. We have the ability to use technology to
connect people, companies, families, societies, lives... At anytime, anywhere, no matter how far…
Connectivity is the foundation to allow the best customer experience. Telco infrastructures
underpin the digital world. And we are prepared for the ongoing explosion in demand, it is our core.
We are pioneering the use of technologies that can offer the best connectivity, with seamless,
ubiquitous and superfast infrastructures, so that customers can connect with what matters most to
them, be it their passions, their homes, their cars, their things, their jobs. With a quality of connection
that brings us together and foster a sense of belonging and shared experiences, we endeavour to
offer the best digital experience with the best technology & platforms at the customers’ service.
8
PROOF POINTS 02
Developing a speedier and better-quality broadband Being steps ahead on the path towards 5G, evolving 4G:
connectivity at home: Evolving 4G with new C-V2X protocols for vehicles, NB-
#1 in FTTH in Europe and LATAM. Strong effort in UBB IOT & LTE-M.
networks with 49Mn FTTx+ Cable premises passed up Getting ready for 5G while aiming at a rational
to 2018; deployment. The race for leadership in 5G should not
Increasing percentage of customers at very high be measured by which country/operator is the first
speeds: 44% >50Mbps; to market it, but by who launched the services in a
Mobile World Congress 2019
Almost 180GB/month/home fixed data traffic for sustainable way around a developing ecosystem. 5G
series, live events, sports. that will bring capabilities such as high bandwidth
(more than 20 Gbps/site), high device density and
Decreasing fault rate FTTH (2 Play in 2015-2017: -60%
IoT connectivity (1 million devices/Km2), mobility
in Spain).
(500Km/h), latency (less than 1 ms), reliability
Facilitating excellent Wi-Fi as a key factor for E2E (99.999%).
customer experience: Developing industry agreements with main vendors
to test new network technologies, with network
Smart Wifi HGU (>4Mn units deployed) is our service
virtualisation and network slicing as major steps to
gateway, more than a simple router, with decreasing
provide network-as-a-service, to meet users demands;
fault rate and installation time and cloud-based services
with the same design for FTTH, Cable, DSL and FWA. Deploying and innovating on the journey to 5G
with first live testbed lab in three Spanish cities and
Increasing capacity on the move & ubiquity for our transforming Talavera de la Reina, Segovia and Málaga
customers: into living 5G laboratories (eg. autonomous driving,
4G coverage keeps on growing to match 2G/3G (more immersive experiences)5.
than 70% LatAm; 92% Europe) while constantly adding Innovating with business partners defining and testing
new capabilities and 4G capacity. concrete and vertical use cases (e.g. in 5TONIC Lab, O2
In mobility we address the increasing traffic: >2,6 GB/ UK Arena Test-Bed, O2 Germany Innovation Cluster; IoT
month (+53% yoy); “The Thinx”)6.
4 Huawei, ZTE, Nokia, Ericsson, Intel, among others
5 https://www.telefonica.com/en/web/press-office/-/telefonica-leads-the-way-towards-5g-with-deployments-in-two-spanish-cities; https://www.telefonica.com/en/
web/press-office/-/telefonica-presents-the-first-5g-use-case-with-autonomous-driving-and-content-consumption;
Telefónica y Ericsson muestran con Pedro Delgado una experiencia inmersiva en tiempo real aplicada al deporte. Sept.2018. https://www.telefonica.com/es/web/sala-de-
prensa/-/telefonica-y-ericsson-muestran-con-pedro-delgado-una-experiencia-inmersiva-en-tiempo-real-aplicada-al-deporte;
6 Telefónica y 5G Barcelona presentan un nuevo laboratorio abierto para pruebas de 5G e IoT. 13 de abril de 2018. https://5gbarcelona.org/es/telefonica-y-5gbarcelona-
presentan-un-nuevo-laboratorio-abierto-para-pruebas-de-5g-e-iot/
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Reinvent
Smart, dynamic and sustainable Ultra-Broadband networks
Telefónica is one of the first operators that launched its new digital path
many years ago. We are already prepared for the ongoing explosion in
Mobile World Congress 2019
demand for data from our customers and we are committed to playing a
relevant role.
Telefónica is a company of smart platforms. We combine our assets
in a coherent whole laying digital services and artificial intelligence on
top of our world class network infrastructure and IT Systems to enhance
customer experience and become more efficient.
Our first platform ensures the best connectivity. We are investing heavily
in Network and IT, evolving towards a flexible, programmable, software
based and future proof network. Networks will only get smarter, with
network slicing for dynamic resource allocation and to provide customers
with their own virtual network and edge computing to reduce latency
and increase security and privacy. As our lives become more and more
dependent on technology, security emerges as a key attribute of the new
connectivity, beyond speed, capacity and latency.
And we are becoming digitally intelligent fulfilling customer demands,
offering the best differential experience and preparing the company to
compete in the digital world, whilst improving operational efficiency.
Taking advantage of digitalization, simplification and a management based
on optimizing the return on capital employed, to increase shareholders’
returns and be more relevant to them.
10PROOF POINTS 02
Innovative & sustainable connectivity Avancing towards open edge computing, to reduce
latency and increase efficiency, security and privacy:
Getting ready for the future: World pioneer in network
Deploying computing and storage resources closer
virtualization, softwarization of infrastructures and as
to the customer, enabling real time processing,
telco cloud.
guaranteed bandwidth, and increased privacy and
Telco Cloud- #1 in network virtualisation with UNICA security, while reducing latency, diminishing devices
Infrastructure, leveraging on our disruptive virtualisation computational needs, and lowering inefficient use of
approach: a pioneering multivendor, open, flexible communication capacity vs centralised Cloud.
Mobile World Congress 2019
and efficient deployment. UNICA7 deployed (2018) in
All enabled by an open architecture, which leverages on
practically all the countries where Telefónica operates.
open source components, integrated with key in-house
The first virtualized network functions (vIMS and vEPC) software developments, running on white boxes. Use
have been installed that already provide service to the cases of edge computing to be showcased at MWC19
final customer. Telefónica and Ericsson launched private include Connected Car, GDPR Video Facial Recognition
virtualized networks based on UNICA to cover the high with AI enabled services demos (trained in the cloud,
connectivity demands of the industry 4.08 . executed in the edge) .
We have launched the Center of Excellence (CoE) of
Moving forward to open and virtualize each aspect of the
UNICA, which enables a model of global government.
network for efficient and dynamic resource allocation.
We continue to lead within ETSI-OSM (Open Telefónica is leading the industry with first trials and use
Source Management & Network Orchestration) the cases on Radio Access Network (RAN). We are working
development of the network services orchestrator together with other operators and vendors to increase
to implement services such as network slicing, edge the flexibility in deployments, looking for multivendor
computing on the new 5G networks. interoperability on many levels (i.e. RRU with BBU)
We have advanced in the transformation of our IP and being able to incorporate third-party applications
and optical network through FUSION project in our with an open, white-box hardware, software-driven
operations. development, interoperable standard interfaces and
7 Virtualización e inteligencia centralizada para una red capaz de adaptarse a los requisitos del cliente. 9 de julio de 2018. https://aunclicdelastic.blogthinkbig.com/
proyecto-unica-de-telefonica-virtualizacion-de-la-red-e-inteligencia-centralizada/
8 https://iot.telefonica.com/press/telefonica-and-ericsson-launch-private-virtualized-networks-that-cover-the-high-connectivity-demands-of-the-industry-
40presentan-un-nuevo-laboratorio-abierto-para-pruebas-de-5g-e-iot/
11PROOF POINTS 02
RAN virtualization. It is especially important with Rationalizing data centre infrastructures, increasing
the advent of 5G, as it will need more sites than the IT server virtualization, freezing IT legacy investment
previous technologies. and gradually switching-off.
Promoting fully digital interactions and ensuring
customer centric and end-to-end digital experiences:
Telefónica has been recognised by the Financial
Times, Google and leading European policy makers as
Mobile World Congress 2019
one of 100 digital pioneers in Europe, for using digital
technologies to change the way they operate10 ;
Increasing digital channels interactions, reducing
We are part of two organizations that are now working
provision costs driven by the automation of customer
together to make the Open RAN possible: Telecom
service (self-management), the use of the app and
Infra Project and O-RAN Alliance.
digital channels; reduction in call centre calls and
greater efficiency in billing, particularly in LatAm.
Better digital experience, creating a digital
relationship with our customers (eg. Spain Fusion
digital sales).
Digitalization & simplification
27% of customers migrated to Full Stack;
Significant efforts in simplification to foster profitable
Fully digital customers: GiffGaff in UK (>4Mn
revenues:
Customers), Tuenti in LatAm (>1Mn customers);
Industrializing FTTH deployment processes; 100% digital Movistar Click in Chile.
Managing the legacy, advancing in switching off and
Optimizing our asset base: Telxius; Antares; Guatemala
decommissioning of infrastructures9.
& El Salvador11 sales.
Adapting & refarming 2G/3G spectrum, advancing
towards a 2G network which maintains coverage levels Moving towards a ROCE (return on investment capital
and minimum capacity for M2M; employed) based management.
9 https://www.telefonica.com/en/web/press-office/-/telefonica-will-shut-down-one-copper-switchboard-a-day-until-2020
10 https://www.telefonica.com/en/web/press-office/-/telefonica-named-as-one-of-europe-s-100-digital-champions
11 https://www.telefonica.com/en/web/press-office/-/telefonica-centroamerica-inversiones-agrees-the-sale-of-telefonica-guatemala-and-el-salvador-to-america-movil-
for-570-million-euros
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Reinvent
Customer experience, with AI and open interfaces
We endeavour to give people technology that is simple, useful and allows them to reconnect with the things they need, their interests and the loved
ones.
Delivering meaningful and valuable experiences to our customers, our attractive and relevant value proposition will mean more clients who are
more loyal and with whom we have a deeper relationship and monetizing our product and service offering, both those from third parties and our own,
will our revenues grow.
We offer simple personalized experiences fitted to customers’ needs, smooth customer journeys, reliable and efficient services, leveraging our AI
capabilities: making our customer’s life simpler with our portfolio and fostering a simple, flexible, personalised, segmented and digital experience.
We seamless aggregate best in class third-party propositions and services (as a technology distribution platform) in different environments via
open interfaces. We are creating an open ecosystem enabling connections that create meaningful experiences for other humans. Connections
that encourage openness, productivity and collaboration and create an attractive and relevant and extended value proposition; an open and trusted
partner for digital transformation, encouraging collaborative work with our partners and supporting start-ups.
We integrate AI and open APIs to change the way we engage with our customers and make internal decisions, optimizing our network
deployment and operations to enhance our services and customer experience.
1302
PROOF POINTS
Mobile World Congress 2019
A core and extended offer Growing B2B services increasing digital revenues:
New connectivity offering to bring on board more customers and uplifting Industry Analysts recognition: Telefónica one of the leaders in Gartner’s
services revenues: Magic Quadrant in IoT for the fifth year in a row13 and in Security & Big Data
Forrester’s Waves;
B2C Connect in Germany with up to 10 SIMs (nearly 15% customers with
Boosting Multi-cloud through strategic agreements with best in class
more than 1 SIM card), UK family plans in the UK (53% new customers in
partners (AWS, Microsoft, Cisco…).
O2; x2 upgrade probability);
IoT (KITE IoT Platform x2 lines): connectivity services & vertical industries.
Uplifting ARPU moving to fibre (33% in Brazil; 50% in Chile; 33% in Peru)
or into new mobile recurrent plans (>10% ARPU uplift & Customer Lifetime Security (>+64% revenue yoy);
Value increase); Fusion bundled enriched offers in Spain (“More for more”). Big Data (+22% revenue yoy; LUCA brand).
Success with the new comprehensive and customizable B2B value An open and trusted partner for business digital transformation
proposition, increasing revenues.
A trusted partner in Companies’ digital transformation: Experienced in our own
Growing Digital Services and global platforms beyond the telco world: digital transformation we furthermore have a combination of unique assets, with
Broadband and digital services beyond connectivity revenues from 28% in local and global reach.
2012 to 53% end 2018. Telefónica: A trusted partner in digital transformation
Enabling customers to enjoy flexible entertainment on any device.
Upselling B2C services with video (Video Movistar+ in Spain: 80% fusion P&S Tech know-how & Value Proposal Innovation Ecosystem
with TV; Movistar+ & MPlay almost 10 Mn customers);
Local & Global reach Customer knowledge
Increasing Device sales (> +18 yoy revenues);
New services: Connected Car services12; Spain’s “Conexión Segura” service. Digital transformation experience Network of partners
12 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-presenta-movistar-car-para-convertir-el-vehiculo-en-un-coche-conectado
13 https://www.telefonica.com/en/web/press-office/-/telefonica-positioned-as-a-leader-in-gartner-s-magic-quadrant-for-managed-m2m-services-worldwide-for-the-fifth-year-in-a-row
1402
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IA specialised sales force with expertise in technologies (+12.000 FTEs), Multiplying success cases in digital transformation as a key partner:
Deep local market knowledge and customer relationship (+5.5 Mn As a global partner: Wanda Metropolitano15, Avianca16, Melia, Itaú.
customers), with local presence in 16 markets. As a specialist technology provider: MSC- E2E IoT provider; Iberdrola- Key Security
Global capabilities: international networks with more than 75.000 km Partner; Dufry- IoT Smart Solution Provider; TESLA-IoT provider to premium
fibre, 23 data centres, 11 security SOCs, scalable platforms (eg. Luca, models; ASTI: IoT industry17 .
Elevenpaths, OT, ACENS, OntheSpot); extended partnership (eg. vmware, Building an open ecosystem of partners to scale our services and customers
Amazon, Cisco, Huawei);
>100 partnerships signed in 2018 helping us to grow sustainably
Innovation (eg. Wayra; Telefónica R&D).
Partnering to enrich customer offering (eg. Amazon, Netflix, McAfee, Salesforce),
A new brand “Telefónica Empresas” in Spain14. create new businesses (eg. La Caixa, BBVA), or Co-develop infrastructures (eg.
Facebook, Vodafone/Orange, Sky);
Developing a segmented P&S value proposition:
With an open, creative and transparent approach: Open APIs for plug & play
For Corporate, personalised comms (Flexibility, Unified Comms, SDN,
and full integration, new models of revenue/profit & risks sharing, transparency
Private LTE) & advanced digital services (Digital Workplace, Cloud, Security,
and focus on customers (eg. Mexico Collaborative innovation model for +100
IOT, BigData, Digital Marketing, Robotics). additional sales points; Germany from piloting to Commercial deployments of
For SMEs, Bundled & industrialised offers (eg. Spain Fusion Empresas, Brazil eCare connect; Argentina SMB B2B Wayra for card payments; KITE-IOT platform
Smart Empresas & Vivo Total; UK Business essentials). API-fication 51 startups).
14 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-lanza-su-estrategia-para-empresas-con-el-objetivo-de-liderar-el-mercado-de-servicios-digitales
15 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-se-convierte-en-proveedor-tecnologico-del-wanda-metropolitano
16 https://www.telefonica.com/en/web/press-office/-/avianca-chooses-telefonica-as-technological-enabler-to-boost-its-digital-transformation
17 https://www.telefonica.com/en/web/press-office/-/telefonica-and-asti-mobile-robotics-come-together-to-accelerate-the-digitalization-of-industrial-environments-with-iot
1502
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Renewing Wayra18. Simplicity & Personalization
Open Innovation as a global platform of connection between Telefonica Making our customer’s life simpler with our portfolio.
and the entrepreneurial ecosystem present in 16 countries through its
O2 Free Germany: 4 tariffs with a Clic & buy extra Boost (25% of tariffs);
Wayra, Open Future & scouting hubs.
Fusion in Spain, a convergent simple offer, evolving from 11 to 6 bundles;
Since 2011 Telefónica has invested, between Wayra and its funds, more
than 160 million euros. O2 brand in Spain: 2 offers for customers with streamlined needs (30K FBB
customers)
More than 400 of the startups invested remain active, and, more than
twenty have reached a value over 50 million dollars. 100 of those startups Fostering personalized, segmented and flexible value proposition and simple
are already working with Telefónica. interactions, making customers feel unique.
Promoting diverse organizations and the empowerment of female Vivo Easy, in Brazil allows easy & personalised add-ons to build a tailored made
entrepreneurs with the #WomensAge initiative. bundle (+24% customers);
New IOT activation programme O2-UK custom plan Gizmodo: adapting the phone plan for each customer through
a digital experience supporting choice and driving pricing transparency.
Provisioning our B2B customers on time, with agility, flexibility and control over
the services: virtualization to enable self-management, all as a service
18 https://www.telefonica.com/en/web/press-office/-/telefonica-renews-wayra-to-invest-in-the-joint-venture-business-
along-with-its-tech-startups
1602
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PROOF POINTS
AI & Open APIS Deploying Aura.
The 4th Platform is the technological abstraction layer that allows us to Based on the capabilities of the 4th platform, Aura, the Telefónica’s artificial
speak the same data language: cognitive intelligence, offers a new model of relationship with our customers,
being deployed both in America and Europe through different channels, opening
Unified Reference Model (URM), combined with a set of common APIs,
the Telefonica home ecosystem to third parties.
throughout Telefónica. This enables us to be more efficient, more agile
and faster, thanks to the homogenization and normalization of both APIs Leading as data pioneers & an industry benchmark.
and data. It changes the way we engage with our customers and allows We believe in an ethical and caring application of technology, to make life of
Telefónica to be an AI-driven company individuals better. As part of our principles about privacy, ruling our relationship
Developing AI products on top of normalized capabilities such as Device with our customers, we have implemented the transparency and control pieces to
Recommender, Neptuno (for Network Planning), Smart Pricing, VAS value, give answers to the needs of society.
iScore, B2B Market Landscape and others. Under the scope of GSMA and in cooperation with other Telco companies in
Europe, we are delivering at MWC the first implementation of Data Portability
between Telefónica and Orange.
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Reconnect
Building a better, fairer society that leaves no one behind
It is people that give purpose to technology. A human centric digitalisation needs to ensure that
citizens are the primary beneficiaries and feel in control.
Mobile World Congress 2019
Customers, employees, investors and society expect a new sense of responsibility from companies, and
this is not a choice. Investors request a sense of purpose and customers and employees ask for more:
64% considers that firms and their CEOs should lead the solution of the main global problems19.
We endeavour to grow in a sustainable way and in a fair regulatory environment, to deliver benefit to
all our stakeholders, with a responsible, committed and inclusive business that positively contributes to
the development of the societies in which we carry out our activity; promoting digital well-being and
progress and fostering trust and digital confidence for a full human engagement. Data has given rise to a
new economy that should benefit its owners. The use of data and AI must be secure and transparent and
guided by values and ethical standards, putting customers in control of their data.
We promote a connection with society, with a sense of responsibility, commitment, and fostering
inclusive opportunities. Ensuring that connections are human (safe, simple, easy to use); giving our
clients control over technology; Offering local services adapted to their needs; Taking care that no one
is left behind; Leading a digital welfare movement that educates society about the value of connections
(disconnect to connect) and their data; with educational innovation initiatives; reinforcing the potential
of technology to protect the future of our planet; Connecting with the expectations of society to promote
21st century regulation that benefits everyone; Promoting an internal culture based on our values,
which encourages a flexible and agile way of working and with a clear commitment to diversity.
And because we are aware of our power, we will use it with creativity and responsibility: reimagining
technology to make it more human; reinventing ourselves to open the door to new opportunities;
relearning what we know to become more agile and efficient; rewriting the rules to create the world we
want to live in.
19 Trust Barometer Edelman, 2018
18PROOF POINTS 02
Underpinning global connectivity to foster digital As a main contributor to progress of Societies where we
economy operate
As a telecom operator, we are a critical force for growth, Promoting a higher commitment to our stakeholders
innovation, and disruption across multiple industries (customers, employees, providers & partners, investors
within the Digital Economy. and society) based on values (open, bold, trusted),
to tackle social and environmental challenges (eg.
Investment of almost 8.7 billion euros in 2017, for all
Telefónica issues the first green bond of the telco sector,
the geographies in which we are present.
amounting to 1 billion euros21)
Mobile World Congress 2019
We continue rethinking opportunities of connecting the
unconnected: “Internet para Todos”20 is Telefónica’s
internal programme for LatAm rural areas to reimagine
0.6% €8.7Bn
the way networks are designed, deployed, operated, GDP Total tax
maintained and commercialised, to continue extending 23,4%
our mobile internet coverage beyond our current reach.
For every euro we generated, For every 100€ of Company
we contributed 3.2 euros to revenue, 23.4€ are allocated
the GDP of our footprint to taxes
e-Education
>951K -28%
Emission
e-Commerce Connected car jobs since 2015
€8.7Bn For each professional, we With and ambitious energy
Global CapEx generated 7.8 additional jobs efficiency program
e-Security 2017 e-Government
Ensuring we contribute to Society’s development and
wellbeing on our day to day business.
We have received different awards and recognitions (eg.
e-Helath e-Agriculture 2017 DowJones sustainability index; Fortune’s Ranking
Most Admired Companies; Bloomberg Gender Equality
Industry 4.0 Index; Carbon disclosure Project A-list) .
20 https://www.telefonica.com/web/sala-de-prensa/-/telefonica-presenta-internet-para-todos-un-proyecto-colaborativo-para-conectar-a-los-no-conectados-en-
latinoamerica
21 https://www.telefonica.com/en/web/press-office/-/telefonica-issues-the-first-green-bond-of-the-telco-sector-amounting-to-1-billion-euros
19PROOF POINTS 02
Leading a digital welfare movement that educates Developing a multibrand approach with simple
society about the value of connections and promotes superbrands to become the reference that transcend.
sustainable principles (eg. right to disconnect, good use The most recognized (Movistar), Most Admired (Vivo),
of personal data, Customer Support, Sustainable P/S) Most Loved (O2); Ambassadors (eg. Teresa Perales, Rafael
Nadal); Movistar Likes bringing live experiences to our
Leading public debates in the institutional fora (eg.
customers every single day.
Digital Manifesto, Human Rights initiatives in the
digital world, adoption of ethical principles of artificial Improving Customer Satisfaction metrics (CSI &
intelligence) NPS). We have started our journey developing NPS and
Mobile World Congress 2019
increasing CSI (7,64; +0.06 pp yoy, best historical metric)
as our key KPIs.
Through “Fundación Telefónica” 22 we foster digital
inclusion and education. We improve people´s
development opportunities through educational, social
and cultural projects adapted to the challenges of the
digital world:
In 26 countries
With more than 5,9M beneficiaries from our education,
employability, volunteering and digital culture activities.
In October 2018 we launched “EnlightED” exploring
education of the future
22 https://www.fundaciontelefonica.com/ Set of permanent private non-profit foundations, established in Spain and in most Latin America countries where we operate,
as in some African & Asia countries through Profuturo
2003
03
OA8.9 OA8.7 OA8.5
8.0 Theatre F - 150 pax 8.0M200 8.0M120
8.0 Technical Area
OA8.11
8.0 Theatre E - 100 pax 8.0M100
TS
OA8.3 8.0M33MR 8.0M17MR
8.0M43MR
8.0M51MR
8.0M41MR 8.0K35MR 8.0M31MR
OA8.13 8.0M25MR
8.0M47MR 8.0M35MR
8.0 Theatre D - 150 pax
8.0 Technical Area.
8.0M15MR 8.0M19MR
8.0M13MR 8.0M27MR 8.0L1
OA3.15
8.0M11MR
8.0M29MR
8.0K31
8.0K21
8.0H15 8.0H12
8.0 Theatre C - 250 pax
8.0 Foyer C 8.0H1
8.0H31
8.0M18
8.0H33
8.0H20
8.0 Speaker/Technical Area
8.0I32 8.0J21 8.0J27 8.0J25 8.0H16
8.0 Theatre B - 250 pax
8.0G1
8.0H37 8.0G32 8.0H21 8.0M3 8.0G20
8.0H30 8.0I30
8.0 Foyer B 8.0F31 8.0J1
8.0G31 8.0K14
8.0G29
OA8.17
The presence
8.0G12 8.0G10
8.0G30
8.0C31 8.0G8
8.0E10 8.0F10
8.0C16 8.0E18
8.0F29 8.0F25 8.0F21 8.0E8
8.0 Foyer A 8.0 Queueing Area A 8.0E11
8.0D3
8.0E17 8.0E15 8.0E13
8.0C12 8.0C33
8.0D13
8.0D11
8.0C21
8.0D14 8.0C11 8.0C3
8.0 Breakout A
8.0C15
of Telefónica
8.0 Theatre A - 500 pax
8.0A2
at the Exhibition OA7.2
OA7.4 OA7.6 OA7.8 OA7.10 OA7.12 OA7.14 OA7.16 OA7.18 OA7.20 OA7.22 OA7.24 OA7.26 OA7.28
OA7.30 OA7.32
OA6.1
OA6.3
Mobile World Congress 2019
OA6.2 OA6.4 OA6.6 OA6.8 OA6.10 OA6.12 OA6.14 OA6.16
CC7.9 CC7.8 CC7.5 CC7.4
CC7.10
6O76MR 6O72MR
7N121MR 7N111MR 7K100
7C100 CC7.7 CC7.6 6C65 6D70 6D72 6O74MR
7G101
CC7.11 CC7.12
CC7.2 CC7.3
CS218
7N29 7J80 7I81 7G81 7D81 7C81 7B81 7A81 7A82 6A60 6B62 6B60 6D60 6F61 6L60
7P100MR 7O101MR 7O100MR 7N99 7N91 7L84 7K83 7K78 7K82 7I90 7I92 7G89 7G84 7G86 7F85 7F82 7F84 7D80 6C60 6D67 6F60 6F68 6G65 6G61 6G70 6G72 6H69 6H61 6H60 6H64 6I79 6I71 6I60 6I70 6J75 6J71 6J62 6K61 6K60 6L61 6M71 6M60 6N60MR
7N127MR
6C51
OA6.46
7P96MR 7O95MR 7O94MR 7N95 7N89 7L80 7K81 7K72 7K74 7I80 7G85 7G80 7F81 7D76 6C56 6C58 6D51 6F62 6G63 6G60 6G62 6H63 6H56 6H58 6I75 6J65 6J63 6J61 6J60 6N55
7F80
CC7.14
CC7.1C
CC7.13
6D50
7P92MR
7O89MR
7D71 7B70 7A71 6B54 6B50 6O60MR
7I71 7G71 6C50 6F46 6J50 6K50
7P90MR 7O90MR 7N85 7L71 7K71 7K70 7J69 7J67 7G70 7G73 7F71 7D70 7D72 7C71 7C64 7B75 7B73
CS220
6G55 6G51 6G48 6H51 6H50 6H52 6I65 6I61 6I50 6I52 6J55 6L50 6M57 6M55 6M50 6N53
7B71 6N50 6O65MR
7O77MR 7A80 6O48MR
7P88MR 7O86MR 7N75 7N71 7L65 7K67 7K66 7K68 7J63 7J65 7G68 7F67 7D69 7D67 7C65 7C62 7C63
CC7.15 6G47 6G46 6H47 6H46 6I55 6I51 6I46 6J51 6M53 6M51 6N51
6O57MR
CC7.1B
7A60
6O44MR
7O71MR
6O53MR
CS214 CS216
7N61 7J61 7I61 7F61 7F60 7D61 7C60 7B61
6A40 6B40 6D40 6F40 6H41 6H40 6I41 6I40 6J40 6L40
7L61 6G40
6C41 6L42
7O70MR 7N69 7N62 7L60 7K63 6G41 6K42 6M40 6N49
7A61 CC7.16
6C40 6J41 6N46 6O49MR
6O40MR
7P74MR 7O67MR
7O64MR 7N65 7N60 7K61 7C61 CS204
CC7.1A
6G35 6M38 6N45 6O36MR
6K40
7P70MR
7G61 CS206 6N40 6O47MR
7C50 7B51 7B50 6J34
6K34 6L34
7G50 7F51 7D51
CS202 6M34
7O61MR
7L51 7K51 7I51
7O60MR 6O43MR
7P66MR 7J51
7O51MR 6G34 6I34
CS200
CS208 CS210
7O54MR
7J41 7J38 7H41 7E41 7B44
6A30 6C30 6E30 6H30 6K30
7M71 7M65 7H40 7F41 6I30 6L30 6M31 6M30
7O40MR 7M50 6O39MR
6J30
7C31
7K41
7P40MR 7P41MR
7M46 7K39 7K37
7K40 7G43 7G40 7B41 6B30 6N31 6N30
CS118 CS136
6G30
7A40
7M55 6G31 6J31
6J28
7P32MR 6N26 6O24MR
7O37MR
7F31 7F30 7E31
6L26
6M22
7M40
7K31 7B31 6M20
7M42 6O31MR
7O33MR
7O30MR
7M35 7K34 7J31
7J30 7H31 7G31 7A41
6J26 6K35
7M36 7M34 6N22 OA6.102
7P22MR
7O24MR 7K30 7J27 7J25
6O9MR
7O29MR CS108 CS112 CS130 CS126
7C23
C
6B34
6O23MR
6A20 6O20MR
7K21 6C15 6C20 6E21 6E20 6G11 6G20 6H21 6H20 6I20 6J21 6K20 6L10
6M8
7M30 6I28 6J18 6J22 6K21 6L21
CS110 CS128
7M21 7K20 7F21 7E21
7C21
7H23
7G21 7A11
7O20MR 7M33 7J21 7J20 7J22 7H21 7H20 7H22 7C24 7B28 7B21
The Stand
7O23MR
6O21MR
CS104
7M20 7M26 6I24 6J20 6K15
CS142
7M27 7J17 7J16 7H17 7H15 7H18 7C10 7C12 7B15 7B13
7B11 7A11B 6O2MR
CS106
CS124
6O7MR
7O15MR
6C10
7M14 7M18 7K17 CS100 CS102
6E11 6G10 6H10 6I11 6K2
CS140 6I10 6I12 6J11 6J10 6K13 6K11 6L11 6L4 6L8 6O3MR
CS120 CS122 OA6.100
7M11 7K10 7K16 7J11
7H3 7H10 7H12
7G11 7G10 7F11 7E11 7B1 7B12 7A5
7A1 6C5
7O12MR
6I2 6J1 6J3 6J6 6J8 6K5 6L5 6L2 6M14 6O1MR
7O10MR 7M10 7M12 7K12 7J3 7H8 7B2 7A3
CS82 CS86 CS96 CS94
7K2 7C1
CS84
OA5.3 OA4.1 OA4.3 OA4.5 OA4.7 OA4.9 OA4.11 OA4.13 OA4.15
CS92
CS80
CS90
CS60 CS64
CS78
OA4.4 OA4.8 OA4.10 OA4.12 OA4.16 OA4.18 OA4.20
OA4.2
5I100 5C100 CS70 CS72
CS40
CS54
4A30 4H30
4A1Ex 4A3Ex 4A5Ex Technical 4B1Ex 4B3Ex 4B5Ex 4C1Ex 4C3Ex 4C5Ex 4C7Ex 4C9Ex
4G30
OA4.106
CS52
5I81 5I80 5H81 5F81 5E81
5D81 5C87
5A81
5G80
5A80
5K76 5J81
5M38MR
5L39MR 5L38MR 5K83 5J80 5H76 5H78 5G83 5G81 5C82 5B85 5B83
CS58
R1
5M36MR 5L37MR 5L36MR 5K81 5J76 5H74 5H72 5G85 5C76 5B81
CS56
5M32MR 5L35MR 5L34MR 4C10Ex
5K71
Telefónica’s MWC19 stand is located in the
4B2Ex 4B4Ex 4B6Ex 4C2Ex 4C4Ex 4C6Ex 4C8Ex
5K70 5J71 5H70 5G71 5E71
5L33MR 5J70 5I73 5I65 5I76 5I75 5H73 5H75 5G70 5F77 5F75 5D70 5C71 5C75 5B71
5K67
4A2Ex 4A6Ex
4A4Ex
5L32MR
5M30MR 5J66 5I67 5I70 5H71 5G66 5G68 5F71 5D66 5C65
5C73 CS50
5M28MR 5L31MR
4B40 4C40 4D40 OA4.104
5J60 5I61 5I60 5H61 5G61
5F61 5D61 5C61
5J61
5B61
5M26MR 5L29MR 5L28MR 5K57 5K64
5M24MR
5L27MR 5L26MR 5K53 5K60 5E61 5A61
5L23MR
5M20MR
5K51 4A15
5L21MR
5L22MR
5K49
5K50
5J51 5J50 5I51 5H51 5G51 5C51
5M18MR
5L20MR 5K46
pavilion of major device manufacturers,
5J41 5H41 5H40 5G41 5G40 5D41 5C45
CS20 CS30
5L19MR 5L18MR 5K41
5I41
5B41
4A5
5F41 5C43 4A15.
5M16MR
5I40 5E41 5B40 OA4.102
5A40
5L16MR
5L17MR
5I36
4B20 4C20 4D20
5C41
5K28 5J31
5M14MR 5K31
5E28 5D31
5L15MR
5I31 5C31 5A31
5L14MR
5M12MR 5L13MR
5K27
5H31 5H30 5G31
5F31 5E31 4A10
5H26 5H28 5G27
5M10MR 5L11MR
5I26 5H27
5J21 5I21
5M8MR 5L7MR 5L10MR 5K21 5K20 5J26 5J30
5F21
5D9 5C21 5B20 5A21
5H20 5G23 5G21 5G20 5C26 5B21 OA4.100
5L8MR 5K17 5J18 5J22
5E21 4E2Ex 4E4Ex 4E6Ex 4E8Ex 4F2Ex 4F4Ex 4F6Ex
4G2Ex 4G4Ex 4G6Ex 4G8Ex 4G9Ex
5M6MR
5C20
5H16 5G17 5G16
CS36
5L5MR 5L2MR 5K13 5I20 5H19
5K12 5J15
CS34
5M4MR
4G20
5J10
5I5 5C10
5B11 5B10
in Hall 3, Stand 3K31
5L3MR
5J9 5H13
5G10 5F11 5F10 5D10 5C11
5G15 5G11 4G10Ex
5M2MR
5L4MR
5I10
4E1Ex 4E3Ex 4E5Ex 4F1Ex 4F3Ex 4F5Ex 4G1Ex 4G3Ex 4G5Ex 4G7Ex
5L1MR 5J4 5H11 5H8 5G13 5G9
5M2 5I1 5F2 5C1 5A13 5A11
OA3B.1 OA3B.3
OA3B.5 OA3B.7
OA3B.9 OA3A.7 OA3A.9 OA3A.11 OA3A.13
OA3B.16
OA3A.32 OA3A.33
OA3A.5
OA3A.20
OA3B.10
OA3B.12 OA3A.30
OA3A.34
OA3A.8
OA3A.2
OA3B.100
3A50 3O40
Telefónica
3H50MR 3H52MR
3A30
3B40 3D30 3E31 3F30 3K30 3M30
3H30 3K33
3D31 3E30 3I30 3M31 3N31 3N30
3K31
Hall 3
3B30
3O30
3A20 (Aisle)
3A10 3B20 3D11 3D10 3E11 3E10 3G10 3H10 3I10 3K10 3M11 3M10 3N10 3O28MR
3O24MR
3B10 3O16MR
3O10MR
3A1 3A5 3G2MR 3G6MR 3K1MR
3B01
3G01
OA2.3
OA2.5 OA2.7 OA2.25
OA2.15
CC3.2
NG2-3 CC3.1
OA2.2
OA2.109
OA2.4 OA2.6
2D120MR
OA2.106
2I60 2J60 2M60
2O60
OA2.107
2D60 2E60 2F60
2H60
2G61 2J61 2K63
2M63
2G60
2J51 2M61
OA2.105
2D50 2E51 2E50 2G51 2K61
2F55MR
2E53 2F50MR
2D40 2E40 2F40 2G31 2G40 2H31 2H40 2I31
2I30 2J41
2J30 2K30
2O41 CC2.1
CC2.3
2E30
OA2.103
2D30 2F30 2H30 2I25 2J31
2O31
2G30
2A72MR 2A74MR 2B84MR 2C111MR 2D100MR
2A78MR 2B61MR 2B82MR 2B86MR 2C109MR 2C105MR 2C112MR 2C114MR 2C116MR 2C118MR 2D108MR
CC2.2
2A55MR
OA2.104 2C100MR 2C106MR
2A64MR 2B76MR 2D104MR
2B70MR 2B74MR 2C99MR 2C97MR 2C95MR 2C91MR
2A53MR
2A51MR
2A56MR 2B51MR
2B52MR 2B66MR 2C71MR
2A58MR 2B47MR 2B64MR 2C83MR 2C82MR 2C86MR 2C90MR 2C94MR 2D61MR 2D57MR
2D22
2F21 2F20
2G11 2H20 2I20 2J20 2L24
2M20
2A47MR
2G20
2B48MR
2C77MR 2C70MR 2C72MR
2C68MR 2C74MR 2D55MR 2D53MR 2D51MR
2A43MR 2A48MR 2B39MR
2B42MR 2B44MR
OA2.101
2A39MR
OA2.102
2F10
2A38MR 2A40MR 2B33MR 2B31MR 2B30MR 2B32MR 2B34MR 2B36MR 2C61MR 2C57MR 2C53MR 2C40MR 2C58MR 2C62MR 2C66MR 2D49MR
2D41MR 2L20
2A35MR
2G10
2C41MR
2A30MR
2A36MR 2B27MR 2B25MR
2B22MR
2B26MR 2C49MR
2A31MR
2B28MR 2C44MR 2C48MR
2D31MR
2A29MR
2A12MR 2A16MR 2D10MR
2D18 2H10 2I10 2I16 2L14MR 2L12 2L6MR 2O5MR
2A24MR 2C31MR 2C23MR 2C19MR 2C11MR 2L8MR 2O3MR
2A6MR 2C27MR 2D12MR
2D16 2F2 2G3
2A20MR
2A8MR
2C15MR
2D1MR 2L10 2O1 2O2
OA1.19
OA1.1 OA1.3 OA1.5 OA1.7 OA1.15
OA1.17
OA1A.10
OA1.12 OA1.14
OA1.8 OA1.18 OA1.20
OA1.4
1B100
1H100
SV.13
OA1.2
1F70
OA1.28
1A84
1A80 1B82 1C80 1D86 1E82 1F81
SV.14
1A82
1B80 1D80
SV.15 1E80
SV.21 SV.10
SV.22
SV.16
Waiting Area
1A70 1B60
1D70 1E70
SE.1
1H50
1A60 1C61 1C50 1E60 1G59 1G58
1G62
SV.25
Reception
1G51 1G60
SV.26
Storage 01 SV.27 1A42 1C51 1C40 1E52 1E56
1G41 1G40 1H43
1E46 1E48 1H41
1A34 1A38 1C41 1C38 1C39 1C28 1C30
1E21 1E38 1E40 1G29 1G27 1G26 1H25
1A26 1A30 1C35 1C31 1C26 1E30 1G23 1G21 1G20 1H21
1A22 1C27
1C21 1C20 1E11
1H1
1E18
1A14 1A18 1C19
1A2
1C10
2103
Mobile World Congress 2019
The technology should bring us together, enhance our lives
and allow us to share experiences. At Telefónica’s MWC19
stand you will be able to embrace a more human world
connecting lives in a stand that breathes & reacts to
interactions, in an innovative environment designed to
inspire. It includes an Agora, a press room and 5 meeting
rooms, also a café & balcony to blend the two floors.
2203
The Agora
Visitors will find an enlarged stand with an Agora: a space for conversation &
entertainment, to discover and experience first-hand Telefónica’s products & services and
at the same time foster a reflection on the technological revolution that we are living.
The foreseen Events include Press Conferences, Industry Analysts events, special
sessions with partners and entertainment live events, including Movistar Fama dance, a
Movistar Riders eSports competition on 5G and some Telefónica’s ambassadors visiting
Mobile World Congress 2019
us (Ferrán Adrià, Cycling Movistar Team & Perico Delgado, Movistar Snow Riders)
Out of the agenda, in our Agora, visitors will find a space for informal meetings and to
have a break with TV contents and mobile chargers.
Find up-to-date information on our open Agora’s events agenda in our microsite!
https://www.telefonica.com/en/web/mwc/agenda-speakers#agora
2303
Monday, February 25th
Time Session Content/ Other Speakers Open/Closed
Mobile World Congress 2019
09.00 - 09.45 MWC19 Opening Keynote Broadcast- Jose María Álvarez Pallete, Telefónica CEO & Chairman Open
10.00 - 11.00 Analysts. Telefónica Breakfast with Vicente Muñoz, Chief IoT Officer: update on our IoT Strategy Analysts
Conference. Demonstrating Key 5G concepts
11.30 - 12.10 - Antonio Elizondo - Head of Network Virtualization Innovation, Telefónica Open
- Pål Grønsund - Senior Research Scientist, Telenor
12.00 Telefónica’s ambassadors - Snow riders Regino Hernández in our stand Open
Conference. Intelligent Connectivity in Transport Network
12.15 - 13.00 - Oscar González de Dios, Head of Transport Network, Telefónica Open
- Francisco Cano - Head of Video Processing and Delivery, Telefónica
Special event. Transforming the telco industry as we know it
15.00 - 15.45 - Jose María Alvarez Pallete, CEO & Chairman Only by invitation
- Satya Nadella, Microsoft’s CEO
16.00 Telefónica’s ambassadors - Ferrán Adrià in our stand Open
17.00-17.30 Entertainment - FAMA Open
17.30-18.00 Entertainment - FAMA Open
18.00-18.30 Entertainment - FAMA Open
2403
Tuesday, February 26th
Time Session Content/ Other Speakers Open/Closed
09.30 - 10.30 Analysts. Edge Computing strategy, with Patrick Lopez, VP Networks Innovation Analysts
Mobile World Congress 2019
11.00 - 12.30 Press Conference Press
13.00 - 13.45 Conference. TAPPX: Nuevas oportunidades publicidad digital en video (OTT), by TAPPX Open: PressRoom
13.00 - 14.45 Analysts. Big Data and AI. Joint Session with Chema Alonso, CDO & Elena Gil, CEO LUCA Analysts
Telefónica’s ambassadors - Perico Delgado & Cycling Movistar Team (Marc Soler, Mavy García & Usebio Unzue) in
14.00 - 14.45 Open
our stand
15.00 - 16.00 Entertainment - “Berto by Broncano”, by the Spanish Comedian Broncano Open
18.00 - 18.45 Entertainment - Movistar Riders on 5G. An eSports showmatch over 5G connectivity, equipo Movistar Riders Call of Duty Open
25Wednesday, February 27th 03
Time Session Content/ Other Speakers Open/Closed
09.30 - 10.30 Analysts. Telefónica Breakfast with Juan Carlos García López, SVP Technology. Architecture: update on our network transformation strategy Analysts
11.00 - 11.45 Press Conference Press
12.00 - 12.45 Conference. TAPPX: Nuevas oportunidades publicidad digital en video (OTT), by TAPPX Analysts
Mobile World Congress 2019
13.30 - 14.30 Analysts. Big Data and AI. Joint Session with Chema Alonso, CDO & Elena Gil, CEO LUCA Open
15.00 Telefónica’s ambassadors - Perico Delgado & Cycling Movistar Team (Marc Soler, Mavy García & Usebio Unzue) in our stand Open
15.00 - 15.55 Entertainment - “Berto by Broncano”, by the Spanish Comedian Broncano Analysts
16.00 - 16.30 Entertainment - Movistar Riders on 5G. An eSports showmatch over 5G connectivity, equipo Movistar Riders Call of Duty Open
Conference. Accelerating the growth of IoT ecosystem: IoT Activation Programme & The Thinx
17.00 - 17.45 Open
Luis Simón, Global New IoT Business and Innovation Manager
Thursday, February 28th
Time Session Content/ Other Speakers Open/Closed
09:00 - 10:00 Conference. Carto: Driving Smarter Cities & Indoor Mapping through Location Intelligence in Telefónica by Carto Open
2603
01 AREA
The demos at telefó- Reinventing networks (with edge and
nica’s stand open access)
1A. Edge vs Cloud
As one of the worldwide telecom leaders,
1B. Open Access
with the largest fibre deployment in
Europe, our ever-evolving networks 1C. GDPR Facial Recognition (+ Reconnecting with
continue to offer innovation for the society)
Mobile World Congress 2019
people. The quality of connections is our 1D. FTTH Self-Provisioning
reason for being: connections that are
02
meaningful, connections that encourage
openness and are secure.
AREA
We look forward to walking visitors Reimagining connectivity (5G)
through an exciting journey in our stand
enjoying several demos organised in three 2A. 5G TV Production
areas with an additional demo in the
2B. Movistar Riders on 5G
cafeteria area to reimagine, reinvent and
reconnect with a fair use of technologies, 2C. 5G Stadium
protecting user’s rights. 2D. 5G Connected car
03 AREA
Reinventing customer experience with AI &
open interfaces
3D. Movistar Home
AREA
Digital Pinball
2701 AREA Reinventing Networks (with Edge and Open access) 03
1A. Edge vs Cloud
Edge computing: A “Cloud” near the edge of the network. Why and
what for?
The information captured by the sensors or devices of the near future will
Mobile World Congress 2019
demand to be processed near the origin of the data, allowing low latency
& real time responses, increasing privacy and security and reducing
devices’ computational needs or inefficient communication capacity vs
centralised Cloud.
Explaining the technology with a simple interactive panel with LEDs to
illustrate these benefits by comparing an E2E file transfer through Edge
vs Cloud.
1B. Open Access
First prototype of Open and Standard solution for Access Networks
(OPA). Open Access showcased with Multi-access Edge Computing-use
cases.
Open and virtualized, fixed (OPA-F) and mobile (OPA-M) access network
infrastructures, with self-developed software layers that increase the
flexibility of deployments, multivendor interoperability on many levels
and openness to incorporate third-party applications.
An augmented reality experience, with an iPad pro to understand the
setup, the technology and the connected blocks.
2801 AREA Reinventing Networks (with Edge and Open access) 03
1C. GDPR Facial Recognition 1D. FTTH Self-Provisioning
Experiencing a real-time AI application on the open edge network: How fast can you connect to the outside world and customize your
video facial recognition network? How much bandwidth do you need now?
Mobile World Congress 2019
AI inside the edge network with Telefónica’s touch: Ultra-low latency and Experience a click & connect network, entirely self-managed, in real time
broadband connectivity to experience the latest technologies even in the and with an on-demand sign-up experience for FTTH Services
simplest devices, while protecting users’ privacy. Open Access at fixed access network (OPA-F) enables a new efficient and
Two screens project the video of the people passing by, recorded with the simple experience to personalise your connectivity services on demand.
help of a store-bought camera and a mobile phone connected with Open Play with an arcade machine to self-configure your connectivity and
Access Infrastructure (OPA-M). Gurus & visitors providing consent to use choose your own bandwidth in real time.
their biometric data for the demo will be clearly identified, while the rest
And for the specialised visitors a “Do it Yourself” fibre connection
will be reflected as a shadow.
experience by end-to-end self-provisioning a FTTH connection.
A clear example of multi-access services, where the source of the videos
and the data consent are going through the mobile access, the video
streaming goes through fixed access network, and the complex algorithms
are processed at the edge computing enabling a real-time effect.
2902 AREA Reimagining Connectivity (5G)
Different new 5G devices will be showcased throughout the demos,
including Home 5G Routers (by ZTE), 5G MiFi Hotspots and the first
03
5G Smartphones (by Samsung)
2A. 5G TV Production
What if you could record, broadcast and produce a TV content in Real Time, in mobility, and
without a TV outdoor broadcasting truck?
5G enables smart and easy TV content creation and distribution, for professionals and amateurs,
Mobile World Congress 2019
in real time and in mobility.
5G facilitates the maximum connection capacity, versatility, agility, efficiency and simplicity for
users, enabling new services use cases. Spreading coverage for events & news beyond today’s
possibilities. Cost, complexity and network deployment pace will no longer be a limitation.
We will showcase a production & an edition studio with a live 5G TV connectivity (network
supplied by Ericsson), with a high uplink bandwidth, low latency and in real time, professional TV
cameras connected via first 5G devices (by Samsung) and a production software at the network’s
edge (by Idronia), to bring smart functionalities to the Live TV ecosystem.
2B. Movistar Riders on 5G”
Entertainment & technology in one place: eSports over 5G connectivity. Professional gaming is now
possible over Mobile Networks.
What about playing eSports in mobility, wherever you want, in one of the most demanding events, with
low latency, high bandwidth and real time fast responsive 5G communications?
Through an eSports Show-Match (2x2) in the Agora of the stand, using the professional gamers of
Movistar Riders, we will reflect the benefits of a high bandwidth and low-latency mobile network in
the most visual way possible.
Two/Three permanent play-game positions (with the game “Call of Duty”) for visitors to experience
playing on a real time 5G network. 5G Devices used in these permanent play-game positions and during
the Show Match will be from ZTE, one of the first 5G routers on the market.
3002 AREA Reimagining Connectivity (5G) 03
2C. 5G Stadium
A 5G connection that enables entertainment from anywhere with
maximum quality & personalization and the “be there” experience
Mobile World Congress 2019
Two 5G connected 360º cameras permanently placed at the Camp
Nou stadium for visitors to experience a real time virtual tour, and
a soccer training session with all the “Fútbol Club Barcelona”
stars. A VR solution from VREstudio, will showcase the experience
through VR glasses in the stand and 5G connectivity (5G network by
Ericsson).
The very same solution for the Camp Nou content will be showcased
at the booth of the Mobile World Capital, so that both places
2B. 5G Connected car
(Mobile World Capital and Telefónica) will be part of the same demo.
Additionally, MWCapital will showcase a 360º video in a 360º screen Outdoor live real time 5G and C-V2X (4,9G) car secure connections use cases.
surrounding the audience, so that people with no glasses may follow
Offering C-V2X for the vehicle to everything communications, empowering
the content at the related press release.
vehicles to talk to each other, to infrastructures & people, fostering a more
secure, assisted conduction and setting the basis for the future self-driving
car and 5G infotainment on the move.
Three safety use cases in an outdoor live demo in C/Ciencies, C/Miguel
Hernandez C/ Primer de Maig (pedestrian, bike, road objects) and a 5G
infotainment use case to be shown from Sunday to Tuesday in defined time slots.
An image in the Press Room will reflect the demo that will also be announced in
the stand screens. The gurus will be able to display a self-produced video
on tablets.
We partner with SEAT, Barcelona Townhall, MWCapital, FICOSA, i2CAT, ETRA, IMI,
Fira Barcelona and collaborate with Qualcomm (5G chipset X50) and Ericsson (5G
antennas & core). All the partners with presence in the fair (SEAT, Mobile World
Capital) will have in their stands a corner related with the demo.
3103 AREA AREA Digital Pinball
03
Reinventing Customer
Experiences with AI &
Open Interfaces
Mobile World Congress 2019
3D. Movistar Home – Reinventing experiences
Reinventing the way customers interact with
technology at home, the way they have fun and
manage connectivity. Say “OK Aura” and start doing
amazing things.
Now, we open the home platform to third parties to
build and deliver more innovative and personalized
experiences to customers.
Robust systems are key to guarantee fulltime operation in all industries.
Would you like to identify robust businesses, playing as a “hacker” in our
digital pinball, trying to shut down operations? Kill two processes in each of
three different system-based businesses23 to win!
The natural evolution is going to the cloud and from physical machines
to virtual machines, to containers. In each step your company grows on
robustness, security, scale, efficient deployment, and pace.
Move to Telefónica’s cloud containers!
23 1/ A low technological company based on non-redundant physical machines. System process
recovery takes long. Killing business’ operations is a child’s game!
2/ A company using “virtual machines”, providing a substitute for a physical machine and executing
computer programs in a platform-independent environment. A bit harder!
3/ A protected company using “containers”, offering a logical packaging in which applications can be
abstracted from the physical environment in which they run. In less than 2 seconds after killing a process
it is up and running, and with redundancy. A company protected from attacks.
Your pinball increased superpowers will be Fire & Electricity (against physical machines), Virus (a “force”
propagating from machine to machine).
32Different entertainment activities are foreseen at the 03
Other Activities
stand, as shown in the Agora agenda:
at the Stand Movistar Fama dance24
Videos and dancing with Lola Indigo’s new
To live the full stand experience, visitors will be offered an NFC theme (three sessions on Monday starting at 17.00)
wristband and led through a gamified experience along their stand
journey to play and foster a human nexus with a breathing stand. Berto by Broncano
They will find six points or totems for interaction to play with
Spanish Comedian Broncano (Tuesday at 15.00)
connectivity & privacy simple and fun questions. Visitors will be
Mobile World Congress 2019
activating the totem with the data pass and have a feedback in each
totem and a full experience. The screens will be showing the aggregated
Movistar Riders25
feedback every so often. Team playing an eSports competition on real time
on 5G, Call of Duty game (Tuesday around 18.00)
Visitors enjoying the full experience will be receiving a small “taste”
of innovation with “olive drops”, designed by Telefónica’s brand
ambassador, Ferran Adrià.
Some Telefónica’s “Ambassadors” will be visiting us at the stand
Snow Riders
Regino Hernández on Monday at 12.00
Ferrán Adrià
on Monday at 16.00 and Wednesday at 15.00
The Cycling Movistar Team
& Perico Delgado
Perico Delgado & Marc Soler, Mavy García & Usebio Unzue
will be at our stand at 14.00 and trying out the 5G connected car
experience on Tuesday and will be at the stand afterwards at 15.00.
24 http://www.movistarplus.es/cero/famaabailar
25 http://www.movistarriders.gg/
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