CER Bulletin - Macron's Europe By Charles Grant - Centre for European Reform

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CER Bulletin - Macron's Europe By Charles Grant - Centre for European Reform
CER Bulletin
Issue 138 | June/July 2021

                             Macron’s Europe
                                         By Charles Grant

            Hurrah for the conference on the
                            future of Europe!
                              By Camino Mortera-Martinez

            Can the EU set a global rulebook
                                for Big Tech?
                                          By Zach Meyers
CER Bulletin - Macron's Europe By Charles Grant - Centre for European Reform
Macron’s Europe
by Charles Grant

      Alongside Germany, France has often shaped the EU’s agenda. Recently,
      French influence has grown, and if President Emmanuel Macron is
      re-elected in April 2022 – likely, though not certain – he will be Europe’s
      pre-eminent leader for several years.
      One reason is that Macron is brimming with          So, if Macron wins re-election, he will have
      ideas on the future of Europe, which he             more heft than the new German chancellor. The
      pursues energetically. The Brussels institutional   economic and political travails of Italy and Spain
      machinery feeds off ideas. Macron’s predecessor,    limit their influence, and in any case both quite
      François Hollande, came up with fewer schemes       often line up with France on EU policy. Poland is
      and initiatives and was a quieter voice in the      in trouble for not respecting the rule of law and so
      European Council.                                   cannot set the EU’s agenda.

      A second reason is Brexit. The UK led the           France will use its EU presidency in the first half of
      EU’s economic liberals in resisting France’s        2022 to promote its ideas on Europe. Fortunately
      penchant for protectionism and an active            for Macron, many of the key people in Brussels
      industrial policy. Now the Dutch sometimes          are sympathetic to France. Ursula von der Leyen,
      try to lead the Nordic, Baltic and other            the Commission president, Charles Michel, the
      pro-market countries, but with less authority       European Council president, and Josep Borrell, the
      than did the British.                               High Representative for foreign policy, owe their
                                                          jobs to Macron’s support. They are at the very least
      A third reason is Chancellor Angela Merkel’s        open to French thinking. In Frankfurt the president
      impending retirement. Her track-record in           of the European Central Bank, Christine Lagarde,
      crafting compromises helped to make her             happens to be French. So are some important
      the European Council’s most respected leader.       officials in Brussels, including Thierry Breton, the
      Germany is already distracted by the campaign       commissioner for the internal market, and Olivier
      for September’s general election, after             Guersent, the director-general for competition
      which the formation of a new coalition              policy. In the European Parliament, too – which
      government may take two or three months.            France has previously not taken very seriously
      Then the new chancellor – whether Armin             – the French have become more influential.
      Laschet or Annalena Baerbock – will need            Macron’s MEPs are the largest component of the
      time to establish themselves as a substantial       centrist Renew Europe formation, one of the three
      figure in EU politics.                              groups that run the Parliament.
CER Bulletin - Macron's Europe By Charles Grant - Centre for European Reform
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                                                                                                                         CER BULLETIN
                                                                                                            ISSUE 138 | JUNE/JULY 2021

Those inside the French government argue                platforms behave responsibly. The French doubt
– with some justice – that it is not their              they can conclude the Digital Markets Act and
machinations and string-pulling that ensure             Digital Services Act – which they strongly support
French influence, but rather the fact that the          – during their presidency, but expect to make
world is changing. COVID-19 and the new                 good progress on both. They expect this pair to
emphasis on the need for resilient supply               set global standards for the regulation of Big Tech.
chains have made more people sympathetic to
Macron’s idea of ‘strategic autonomy’. Broadly          The French like Joe Biden’s plans for a minimum
defined, the term means that Europe develops            rate of taxation for large companies. The US is
not only the capacity to pursue its own interests       also working on an OECD-wide tax that would
in defence and security, but also safeguards            apply to most of the world’s largest multinationals
its independence in areas like energy, trade,           – whether digital giants or not – and replace
financial services and critical technologies.           the unilateral taxes that several countries have
                                                        imposed on the revenues of digital giants. The
The French are happy that the Commission is             French worry that this could still allow some digital
increasingly willing to stand up to China on            firms to avoid proper taxation, and have not yet
economic issues. Thus the Commission has                decided whether to support the Commission’s
produced a policy paper on the need for the EU          own plans for an EU-wide digital levy – in addition
to gain better access to supplies of rare earths        to whatever the OECD agrees. If they do support
(currently dominated by China). It has proposed         the Commission they could annoy the US.
legislation that could exclude foreign firms (for
example, from China) that receive distortive            The second priority is to show that the EU
subsidies from taking part in European public           can make a difference to climate change by
procurement or from acquiring European firms.           implementing a carbon border adjustment
The EU’s foreign investment screening regulation        mechanism (CBAM). The French know that many
has been in operation since October 2020. The           of Biden’s people oppose a CBAM, and that this
Commission has become more supportive of                alone will cloud the views of some European
industrial policy, for example by encouraging           leaders, including in Germany. But the French are
Franco-German efforts to foster an electric-vehicle     not deterred.
battery industry. And its trade policy now places
greater emphasis on reciprocity and the ability to      The French talk of creating a climate club that
act unilaterally against unfair practices. All these    would include the OECD countries and others
steps reflect French priorities.                        that adopt effective emission-reduction policies.
                                                        Trade between the club’s members would avoid
Some of the Nordic and Baltic countries are             carbon-related charges, but goods from countries
uncomfortable with these shifts – but many              with laxer climate policies, like India, China and
member-states go along with a lot of French             Russia, could face them. Apparently the OECD
ideas. German opinions are divided but some             likes this plan, while US climate envoy John
key figures such as Peter Altmaier, the economy         Kerry, though initially sceptical, is now willing to
minister, agree with the French on the need for         consider it. But French officials insist that the EU
‘European champions’. The leaders of Germany’s          should not wait for the OECD before pressing
Green party seem to like the idea of increasing         ahead with a CBAM.
Europe’s strategic autonomy.
                                                        The EU will need to find about €15 billion a year
In foreign policy, too, French ideas often prevail.     to repay the debt that is funding the RRF. Both
Take the European Peace Facility, a new fund            a CBAM and a digital levy are candidates to
over which – because it is outside the EU budget        provide the EU with fresh ‘own resources’, as is
– the European External Action Service and              the Emissions Trading Scheme. The CBAM could
the member-states have more sway than the               in theory be decided by qualified majority, as
Commission. France will probably ensure that a          an environmental measure – but any matter
big chunk of the money goes to its priority of the      concerning own resources would require
Sahel, for example to train and equip troops.           unanimity.

French officials say the first three months of          Macron will probably have to battle both
their EU presidency must produce ‘concrete              American and European opponents to get his way
deliverables’, to help Macron to win re-election.       on the CBAM and digital taxes. But, as one former
They talk of progress on European defence,              adviser notes, “his chutzpah and self-confidence
making a success of the Recovery and Resilience         are extraordinary”.
Facility (RRF) and starting to reform the EU’s fiscal
rules. But they mention two priorities in particular.   Charles Grant
One is to show that the EU is making digital            Director, CER @CER_Grant
CER Bulletin - Macron's Europe By Charles Grant - Centre for European Reform
Hurrah for the
     conference on the
     future of Europe!
     by Camino Mortera-Martinez

            If done right, the conference on the future of Europe can help bring
            about meaningful reform in the EU – even if that means changing
            the treaties.
            At first sight, the conference on the future of     The conference’s main strength should be as a
            Europe, an EU-wide consultation lasting nearly      platform for citizens who may otherwise remain
            a year, may not seem the most straightforward       unheard. A mostly digital conference may boost
            way to generate change and boost democracy.         the participation of digital natives and people
            In fact, with three presidents and a complex        generally used to interacting through a screen.
            governing structure made up of over 400             But it will discriminate against less digitally able
            people, the conference may not seem the most        people, like the elderly, and against those living
            straightforward way of doing anything at all.       in rural or remote areas with shaky internet
            Many think that is the point of the exercise. And   connections. A predominantly digital format
            yet, with a few tweaks, the conference could end    also makes it hard to engage with local civil
            up challenging everybody’s exceedingly low          society groups who may raise issues that are
            expectations – and become the first step towards    important to many people, and who already
            much needed reform in the Union.                    normally struggle to get a hearing in Brussels.
                                                                Aware of this bias, the Commission has hired a
            The conference’s main, and most overlooked,         private company to randomly select 108 citizens
            problem is timing. It should have started at the    who will represent the voice of ordinary people.
            beginning of 2020 and finished in spring 2022.      But that alone will not be enough to ensure the
            But the COVID-19 pandemic intruded and the          conference reaches out beyond urban, educated
            start of the exercise had to be delayed. French     elites – there is no explanation of what criteria
            President Emmanuel Macron, who is behind the        will be used to choose these people and what
            idea, wants to have the whole thing wrapped up      incentives will they have to participate.
            by March 2022, in the middle of France’s rotating
            EU presidency. Macron himself faces re-election     One way to solve this problem would be to
            at home in April and hopes that the conference      make the conference a rolling exercise. The
            can help to amplify some of his ideas on how to     EU institutions could commit to hold citizen
            make the EU work better. This means that the        consultations on a regular basis and to filter
            conference will be shorter, and also that           and review proposals every two or three years.
©European   it will mostly happen online because of             This would not require expensive consultants,
Union       COVID-19 restrictions.                              complicated bureaucracy or eminent experts.
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                                                                                                                   CER BULLETIN
                                                                                                      ISSUE 138 | JUNE/JULY 2021

Possibly the most effective way to understand          Union temporarily suspended its fiscal rules
what citizens really think is to have a coffee with    and agreed on a recovery fund that includes
them. Of course, no EU leader could ever find          the issuing of EU debt. The pandemic has also
the time to have coffee with over 500 million          exposed a darker side: the crisis led to more
people. But they can travel to EU countries and        border checks and temporary restrictions to
engage with local communities, as national             the free movement of people in the EU; and
politicians do. A recent EU poll shows that most       COVID-19 laid bare the EU’s dependency on
Europeans would be willing to participate in the       other parts of the world for the procurement of
conference if given the chance. The EU should          health equipment and medicines, at a time of
exploit this interest by using every possible          increased international tensions.
means to connect with its citizens, from school
campaigns and expert panels to prime time TV           While restrictions on travel will ease as the
and town hall meetings. This should be part of         pandemic recedes, the wider debate on the
the Union’s DNA in the years to come.                  role of the EU in times of crisis will not. The
                                                       Commission is considering setting up a Health
A more obvious but less serious problem                Union, to deal with public health emergencies
is the conference’s complicated governing              better, for example, by jointly developing
structure. An executive board made up of               vaccines. Such a union would take health
representatives of at least six EU institutions will   competences away from member-states, which
decide how the conference will operate and             would, in turn, require treaty change. If the
oversee its work with the help of a common             recovery fund works, EU governments may be
secretariat. The conference plenary, consisting        willing to make it permanent and to overhaul
of representatives of parliaments, citizens and        the Union’s debt and deficit targets. This too,
the EU institutions, will meet every six months        will require rewriting the treaties.
to discuss the ideas put forward by citizens.
The leaders of the Commission, the European            Beyond the pandemic, the EU may want to
Council and the European Parliament will jointly       rethink other issues that matter to citizens.
preside over the conference. If that sounds like       According to EU polls, a large majority of
too many cooks, that’s because it is. But this         Europeans want the EU to have a common
need not be an issue. The problem is not how           foreign and security policy. But the EU often
many presidents the conference has, or even            finds itself paralysed because one country can
who gets to lead it. The problem is whether            veto common action. Changing this would
or not the governing structure, however                require a unanimous decision of the European
abstruse it may be, will be able to spot the           Council. Similarly, the conference could help
most important issues for citizens, and crucially,     with another complex matter: how to run the
do something about them. Previous soul-                2024 European elections. While voter turnout
searching attempts, like former Commission             in 2019 was the highest since 1994, the result
President Jean Claude Juncker’s white paper on         satisfied no one – EU leaders ignored the
the future of Europe, failed because, ultimately,      Parliament’s lead candidate system (whereby
nobody was responsible for addressing the              the candidate of the party with the most seats
problems identified.                                   should become Commission president) but
                                                       ended up with Ursula von der Leyen – no one’s
To be successful, or at least, credible, the           first choice.
conference should consider all the available
means to act on citizens’ concerns, including,         Changing the treaties – or even tweaking some
possibly, treaty change. Most EU governments           rules – will not be easy. But if doing so would
do not want to risk changing the treaties, which       make the EU more effective, then EU leaders
would require unanimity and referendums                should not waver. After months of a trying
in several countries. That is a legitimate             health and economic crisis, EU citizens could
concern, as EU leaders fret about mounting             be forgiven for wondering what the value of
euroscepticism – and reopening the treaties            the EU is. The conference should help to answer
may cause serious political crises in countries        that question.
with EU-hostile governments. But leaders
should not shy away from treaty change.
The COVID-19 pandemic has shaken the
continent in previously unthinkable ways.
For the first time, the EU negotiated a deal
with vaccine makers on behalf of its member-
states. To weather the economic crisis, the            Camino Mortera-Martinez
                                                       Senior research fellow, CER @CaminoMortera
Can the EU set a
global rulebook for
Big Tech?
by Zach Meyers

     The EU is angling to set a rulebook for digital markets which could be
     adopted around the world. To achieve this, its draft regulations need
     improvement.
     The EU has a renowned ability to leverage its        both sides of US politics. Many Republicans
     market size in order to influence regulatory         were outraged by President Trump’s ban from
     standards beyond its borders – the so-called         Twitter and Facebook; many Democrats believe
     Brussels effect. For example, the US is now closer   that digital platforms have tolerated and even
     than ever to adopting a comprehensive federal        encouraged the dissemination of right-wing
     privacy law, demonstrating the global influence      misinformation. These concerns have contributed
     of the EU’s General Data Protection Regulation.      to a growing belief that Big Tech is too powerful
     The EU now wants to set global standards for         and unaccountable. In October 2020, the US
     digital platforms such as Facebook and Google,       House of Representatives’ antitrust subcommittee
     to make the markets they operate in fairer and       proposed the potential break-up of some firms.
     more contestable. Digital markets may well be        Both Republican and Democratic subcommittee
     susceptible to the Brussels effect: many countries   members agreed that tech giants had acted
     are considering new regulations, and the large       anti-competitively.
     technology firms that operate globally do not
     want regulatory fragmentation. But the Union’s       In the meantime, competition authorities and
     attempt to develop and export its digital rulebook   policy-makers elsewhere have taken up the case
     will require refinement if it is to succeed.         against Big Tech. Regulators in Australia, Japan,
                                                          Mexico and India have conducted studies critical
     Previous EU antitrust cases against American tech    of large digital platforms. Chinese authorities have
     giants and its proposals for regulation caused       also begun taking action against the country’s
     transatlantic tension. The Obama administration      own large digital firms.
     viewed large American tech firms as national
     champions. President Trump was also critical of      Despite the growing global consensus, few
     the EU’s attempts to discipline them: “Your tax      countries have yet formulated precise proposals
     lady, she hates the US”, he said of competition      to address the problem. President Biden has
     commissioner Margrethe Vestager. However,            appointed antitrust scholars renowned for their
     the academic and political consensus in the US       criticisms of Big Tech to his administration, but
     has now shifted towards the European position.       a detailed policy is yet to emerge. Competition
     In 2019, an influential report by the US’s Stigler   authorities around the world have launched
     Centre confirmed many of the EU’s concerns.          antitrust proceedings, but these will be case-
     Since then, large technology firms have alienated    specific. The UK has well-developed thinking, but
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                                                                                                                          CER BULLETIN
                                                                                                             ISSUE 138 | JUNE/JULY 2021

not yet published draft legislation for its proposed    one business model in Europe, and a different
regulatory framework.                                   model in the rest of world.

The European Commission is therefore leading the        The DMA is better than proposals – many,
world, having drafted a Digital Markets Act (DMA).      ironically, emanating from the US – which call for
The DMA would set a rulebook for the largest tech       large technology firms to be ‘broken up’. Under the
firms, requiring them to change their business          DMA, the Commission could only break up a firm
models in various ways. The rules are intended          in extreme cases, after repeated non-compliance.
to ensure fairness for businesses which rely on         This reasonable approach should make the DMA
the largest tech firms, and also intend to give         more acceptable to mainstream political thought
potential competitors more chance of success.           in the US and elsewhere. Other parts of the DMA,
                                                        however, could cause conspicuous harm to
Several aspects of the DMA suggest the                  consumers and reduce competition. For example,
Commission wants to introduce it quickly,               many consumers value Apple’s tight control over
ensuring that the law is implemented before other       which apps run on iPhones, and consider that
jurisdictions have finalised their own proposals.       this control delivers greater security; consumers
First, the Commission wants the DMA to come             are free to choose a more ‘open’ ecosystem on
into force in 2022 – an ambitious timetable by EU       Google’s Android phones. The DMA could force
standards. Second, the Commission has designed          Apple to relinquish this control. That would
a streamlined process for identifying the digital       remove an important competitive differentiator
platforms (referred to as ‘gatekeepers’) which will     between Google and Apple’s businesses. Other
need to follow the new rulebook. The process            countries might not accept a regulatory approach
relies on simple criteria and tries to avoid detailed   which limited consumer choice in that way. Apple
analysis. Third, the DMA bypasses the normal steps      would probably limit its compliance to Europe,
used in most models of economic regulation. For         rather than voluntarily changing its business
example, the DMA imposes an initial set of rules        model on a global scale. MEPs should therefore
on all gatekeepers, without careful analysis and        add more flexibility to the DMA’s rules to avoid this.
consultation about which are appropriate for each
gatekeeper’s particular business.                       Some MEPs are also proposing to restrict the
                                                        DMA’s application to just a handful of gatekeepers.
The desire for speed is understandable: the             This would be double-edged: such changes
Brussels effect could deliver important benefits        would make the DMA more targeted, but also
for Europe. If the EU’s regulatory standards were       risk ensuring that the only gatekeepers were
adopted in other countries, or voluntarily adopted      American – an outcome which could reignite
by large technology firms on a global basis, EU         transatlantic tensions, and therefore make other
digital businesses could expand globally more           countries less willing to follow the EU. The EU
easily. They would know they could rely on the          could more easily justify all gatekeepers being
same rights when dealing with large technology          American if the DMA focused on one category of
firms outside the EU as they enjoy inside the EU.       business, such as Facebook and Google’s digital
                                                        advertising; that would look more reasonable
The EU cannot simply act quickly and unilaterally,      that regulating a larger number of firms which all
however, if it wants its rules to be adopted            happen to be American. That would also bring the
elsewhere. The proposed rules must be                   DMA closer to the UK’s approach, which would
comprehensive within Europe – the EU must               have other advantages: the UK has a significantly
dissuade member-states from ‘supplementing’ the         larger number of successful digital businesses
DMA with their own national laws, as Germany has        than the EU, so if new regulation delivers benefits
done. The rules need to produce visible benefits        to digital businesses, those benefits might be
for European consumers or businesses – and avoid        readily observable in the UK. Foreign – especially
any obvious negative consequences – so that             American – lawmakers might be more easily
consumers and lawmakers elsewhere demand                persuaded to copy the EU’s rulebook if the UK and
the same outcomes. Finally, the rules need to be        EU were already aligned.
cost-effective – so that large technology firms (and
foreign law-makers) see sense in avoiding the costs     The Commission has the opportunity to set a
of operating different business models in different     global standard that works for Europe. But care,
regions. The EU has not always achieved these           not just speed, is necessary to prepare a rulebook
objectives. For example, the Union’s requirement        that other countries will follow.
that payment card companies separate different
parts of their businesses imposed large costs,
provided little benefit to competition and failed to    Zach Meyers
gain global traction. Card companies now operate        Research fellow, CER @Zach_CER
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CER BULLETIN
ISSUE 138 | JUNE/JULY 2021

   CER in the press
   The Guardian                     hinders their ability to         of Brexit” assessment that      our overseas territories, it’s
   25th May                         use tax policy to attract        UK trade was taking an          hugely damaging,” he said.
   The slump in UK-EU goods         investment,” said Zach           additional hit, on top of the
   trade this year shows the        Meyers of the CER.               10 per cent reduction in UK     The New York Times
   impact of Brexit, [tweets]                                        exports relative to what they   17th April
   John Springford of the CER:      The National                     would have been since the       “They [the German Green
   “The ONS: trade in goods         13th May                         2016 referendum.                party] want a world without
   with the EU down 23 per          Luigi Scazzieri of the CER                                       nuclear weapons, but
   cent in the first quarter of     says a Turkey-style deal was     The Telegraph                   acknowledge that it will take
   2021, compared to the first      out of the question because      19th April                      time to get there – they’ll
   quarter of 2018. That accords    it would involve housing         Sam Lowe of the CER, says       first have to find other ways
   with my estimate – Brexit        migrants in Libya. “The way      businesses are caught           to reassure eastern and
   has reduced total UK trade       the deal with Turkey works is    between tough regulations       central European partners,”
   by 11 per cent (both with EU     that migrants and refugees       and unmanageable costs.         said Sophia Besch of the CER.
   and the rest of the world).”     who arrive in Greece and did     “Lots of companies are still
                                    not qualify for asylum were      struggling because they         The New Statesman
   BBC News                         returned to Turkey,” he said.    can’t get advice. They can’t    16th April
   22nd May                                                          get customs agents to do it     Against a backdrop of
   “Imports into Northern           Financial Times                  for them. They’re struggling    pandemic, climate crisis
   Ireland can only make use        9th May                          to provide the necessary        and favourable shifts in the
   of the UK's trade deals if       “[The Madrid election]           information, or they just       party-political landscape,
   the difference between the       was an election fought in        can’t take on the additional    the circumstances have
   applied UK tariff and the        bars,” said Camino Mortera-      cost when it comes to           never been as ripe for it:
   applied EU tariff is less than   Martinez of the CER, who         trading with Europe.”           “This could be the chance
   3 per cent of the value of       thinks it would be hard                                          for the Greens to take the
   the goods,” said Sam Lowe of     to replicate elsewhere in        The Sunday Times                chancellery,” asserts Christian
   the CER.                         Spain, let alone in Europe.      18th April                      Odendahl of the CER.
                                    “The stance Díaz Ayuso           Another British error was
   Public Finance Focus             took completely destroyed        allowing “Londongrad” to        The Economist
   20th May                         party lines. It was borderline   be corrupted by its embrace     3rd April
   “The OECD proposals will         populist if not populist         of new wealth from Russia,      While in America gross fixed
   probably not eliminate           altogether.”                     heedless of the criminal        capital formation grew by
   tax competition between                                           and KGB forces behind it,       just under 1 per cent a year in
   member-states, so some           The Times                        according to Ian Bond of        2016-20, in Europe it shrank,
   member-states will probably      28th April                       the CER. “We have allowed       according to an analysis by
   continue to hold out on          John Springford of the           a kleptocratic system to be     Christian Odendahl and John
   an EU-wide proposal that         CER estimated in his “cost       run through our real estate,    Springford of the CER.

Recent events
19 May                                        12 May                                       5 May
Bruegel/CER/Elcano Royal Institute/ISPI       Webinar on                                   CER/AIG webinar on
T20 webinar on                                'The future UK-EU relationship: An Irish     'Forging a middle way: How can the EU
'After COVID-19: A most wanted recovery'      perspective'                                 navigate the US-China digital divide?'
Speakers: Franco Bruni, Paul De Grauwe,       Speaker: Thomas Byrne                        Speakers: Aynne Kokas,
Maria Demertzis, Elena Flores, Christian                                                   Caroline Meinhardt and Alexander Roth
Odendahl and André Sapir                      10 May
                                              CER/Clifford Chance webinar on
18 May                                        'Curbing Big Tech? How the EU should
Webinar on                                    regulate gatekeepers'
'Securing Europe's economic recovery'         Speakers: Isabelle de Silva, Andreas
Speaker: Céline Gauer                         Mundt, Pedro Rodrigues Duarte and
                                              Andreas Schwab

For further information please visit

www.cer.eu
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