CENTURY 21 STYLE GUIDE - CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.
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CENTURY 21 STYLE GUIDE CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.
01. INTRODUCTION.
The CENTURY 21 Style Guide outlines how to recreate our brand The CENTURY 21 Australia National Office and our partners
across various media. are here to answer your questions and help you create the best
It is very important to follow these guidelines to produce a possible marketing and branding strategy for your office.
cohesive corporate image. This will present CENTURY 21 as the Below are your points of contact to order collateral or for further
most professional real estate brand in the market and will help to information/clarification:
convert consumers into clients.
MARKETING/BRAND ENQUIRIES MARKETING COLLATERAL
CENTURY 21 Australia National Marketing Department List Express
Phone: (02) 8295 0600 Go to: Members Gallery > Marketing > List Express
Email: askmarketing@century21.com.au Phone: (03) 9775 1411
Email: info@excelaustralasia.com.au
Username: C21
MERCHANDISE Password: C21
DS Designs
Go to: Members Gallery > Promotional Shop
Debra Stenberg
GENERAL PRINTING
Phone: 0419 216 534 Angus Graphics
Email: debra@ds-design.com.au Go to: Members Gallery > Print Shop
Phone: 02 9153 8898
Email: sales@angusgraphics.com.au
CORPORATE UNIFORMS
FAZ Uniforms
Go to: Members Gallery > Corporate Apparel YARD ARMS
Phone 02 9644 7999 ONEpm
Email: admin@faz.com.au Go to: Members Gallery > Marketing > Signboards & Yard Arms
Matt Kennedy
Phone: 0404 07 27 81
Email: matt@onepm.com.au
02. LOGO.
The CENTURY 21 logo must always appear in one of the forms The logo cannot be altered other than as depicted below.
outlined below. The words OFFICE NAME HERE must be replaced For your individual office logos, contact askmarketing@century21.
with the office trading name. com.au
Alternatively, for corporate use, the logo incorporating AUSTRALIA
should be used.
WEB LOGOS
domain.com.au web logos and banners
Each Office has a specific logo and banner for use on domain.
com.au (see below). The logo dimensions are slightly different
due to website specifications. Please contact the Marketing
Department for your individual Office logos.
The Century 21 Logo
CENTURY 21 AGENTS.
The logo is housed in a black rectangle SMARTER. BOLDER. FASTER.
with no curved edges
realestate.com.au web logos
Each Office has a specific logo for use on realestate.com.au (see
below). The dimensions of this logo have been altered significantly
due to website specifications and sizings. This logo version is an
exception and is only to be used for this purpose.
Single Colour Logo Corporate Logo
This logo should only be This logo should be
used when print restrictions used situations where an
prohibit the use of the full office specific logo is not
colour logo. applicable.
3. LOGO.
In order to guarantee a consistently clean and sophisticated
appearance, always maintain the clear space surrounding the
CENTURY 21 logo.
Clear space is the minimum “breathing room” maintained
around the logo. Determine the logo’s clear space (X) by
measuring the width of the “1” in the logotype. Always keep an
area equal to this width (indicated in the diagram) clear on all
sides of the logo.
Note: The size of the clear space will change proportionately to
the size of the logo.
minimum size 0.5”
Logo Minimum Size
The minimum logo size should measure no less than 0.5” in
width.
Do not reproduce the logo smaller than the example on this
page. This rule applies to all types of logos and lockups for the
CENTURY 21 brand.
Do not allow the office name to be higher than one-fifth the
height of the logo.
04. BRAND BANNER.
The Century 21 brand banner contains
the tagline, web address and logo.
CENTURY 21 AGENTS.
CENTURY 21 AGENTS. SMARTER. SMARTER. BOLDER. FASTER.
BOLDER. FASTER. is CENTURY 21’s CENTURY21.COM.AU
brand positioning statement and should
be used with the brand banner where ever
possible.
The tagline/web address should always
be written in caps using the Trade Gothic
Examples
Bold Condensed No. 20 typeface. WHAT MAKES A CENTURY 21 AGENT?
A RECIPE FOR CLEVERNESS WITH
CENTURY 21 AGENTS. is always in white A TOUCH OF PIZAZZ. IT’S GOT
EVERYTHING. EXPERIENCE, MARKET
unless used outside a black box when it is KNOWLEDGE, EVEN A DASH OF ‘BRING
IT ON’ FOR GOOD MEASURE. AND THE
written in black. RESULTS ARE ALWAYS DELICIOUS.
SMARTER. BOLDER. FASTER. is always
written in the Century 21 corporate gold.
The Century 21 brand banner should
generally be placed at the bottom of the
page to the very edge of the sheet.
A snappy, descriptive headline 3 2 1 1
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis VIEW Thurs & Sat 1.00-1.30pm
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis CONTACT Michael Smith
at posuere leo convallis. Sed blandit augue vitae augue scelerisque 0400 000 000
bibendum. Vivamus sit amet libero turpis, non venenatis urna. In blandit, Jane Roberts
odio convallis. consectetur adipiscing elit. Phasellus quis lectus metus. 0401 000 000
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis at
posuere leo convallis.
OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.
SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU
CENTURY21.COM.AU/SMITHVILLE
05. BRAND BANNER SIZE.
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU
Standard size for A4
The brand banner should be 210mm
wide x 35mm high as shown above.
Bleed can be added in addition as
required.
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU
Minimum size
The brand banner should never appear
smaller than 130mm wide x 21mm high.
06. CORPORATE COLOURS.
CENTURY 21’s brand colours are white,
gold and black. These colours should
always be the primary colours used in any
communication and other colours should
only be added after approval from the
National Marketing Team.
Only black on gold should be used for
White Gold Black
wording and icons.
C: 0 M: 0 Y: 0 K: 0 PMS 124C C: 30 M: 30 Y: 30 K: 100
R: 255 G: 255: B 255 C: 0 M: 25 Y: 100 K: 5 R: 0 G: 0 B: 0
Vinyl*: Avery 800 White R: 240 G: 175 B: 0 Vinyl*: Avery 801 Black
Vinyl*: Avery 704 Signal Yellow Paint†: Solver Gloss
Paint†: Solver Brite-Glo Mid Other: Colorbond Steel Ebony
Chrome
Exclusions
Digital printing of PMS specific
colours is not recommended for
permanent exterior office signage
(including signage on glass).
* Cast Vinyl : Opaque and Illuminated signage
† Enamel or Acrylic
07. TYPOGRAPHY - EXTERNAL.
CENTURY 21 has approved fonts for both internal and external use.
Only the fonts shown below should be used for EXTERNAL communications.
Trade Gothic Bold Condensed No. 20 abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Helvetica Neue 55 Roman
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Helvetica Neue 75 Bold abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Fonts and weights Size and colour Exclusions
Trade Gothic Bold Condensed No. 20 is the Standard A4 text size is 9pt with 12pt leading. Never use Helvetica Neue in weights of Heavy and
preferred headline typeface used in capitals (see Type should never be smaller than 6pt. Standard Black. These weights are not part of the primary
heading at the top of this page). Helvetica Neue body copy text is 80% black. Gold and white may typeface and are considered too heavy for the
55 Roman should be used for blocks of text with be used for highlights/headings reversed out of a CENTURY 21 visual identity.
Helvetica Neue 75 Bold to be used for highlights/ black/dark background.
headings.
08. TYPOGRAPHY - INTERNAL.
CENTURY 21 has approved fonts for both internal and external use.
Only the fonts shown below should be used for INTERNAL communications.
Helvetica Neue 37 abcdefghijklmnopqrstuvwxyz
Thin Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Helvetica Neue 47 abcdefghijklmnopqrstuvwxyz
Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Helvetica Neue 57 abcdefghijklmnopqrstuvwxyz
Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Helvetica Neue 67 abcdefghijklmnopqrstuvwxyz
Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$&?
Office fonts Size and colour
For all typography used in printed advertising Headings are constructed with Helvetica Neue Standard A4 text size is 11pt with 12pt heading.
material, see Section 05 Typography (external). All Condensed and Helvetica Neue Light Condensed Type should never be smaller than 10pt. Standard
internal communications including office letters, is to be used for body text. body copy text is black but yellow and white may
cover sheets and internal documents, Helvetica be used for highlights/headings.
Neue Condensed is to be used.
09. IMAGE LIBRARY. CENTURY 21 uses images with a certain “look” - the photographic CENTURY 21 brand images are available to download from: style is light and fresh with golden tones. Images should take Members Gallery > Marketing > Photo Library. Please contact the prominence, stretching to the edge of the page. For brand Marketing Department if you require images of a higher resolution. advertising and communications, the use of one large image per page is preferred to a series of small images.
10. PRESS AD TEMPLATES. A large range of press ads are available that can be sized to fit most publications This example - 260 x 374mm including full page, half page, quarter page, eighth page and 16th page variations. To order press ads go to: Members Gallery > Marketing > List Express Please note that ads should be resized proportionately, depending on the publication size. This example - 262 x 294mm
11. SIGNBOARD TEMPLATES.
CP Wrap
Photo signboards
Photo signboards are available in different
sizes and image configurations. They are
also available in black OFFICE NAME hERE
To order signboards go to:
Members Gallery > Marketing >
Signboards & Yard Arms
FP Wrap
OFFICE NAME HERE
OFFICE NAME hERE
FOR SALE 4 3 2 1
AUCTION 4 3 2 1
FOR SALE 4 3 2 1
Spacious living for the modern family AUCTION Saturday 30th May 9.00am
On-site
Spacious living for the modern family AUCTION Saturday 30th May
9.00am Nestled in a quiet court is this private, peaceful VIEW Thurs & Sat 1.00-1.30am
At some location Spacious living for the modern AUCTION Saturday 30th May
OFFICE 123 Smith Street, Smithville
family
9.00am
At some location
and luxurious four-bedroom home. Offering cross
Nestled in a quiet court is this private, peaceful and
luxurious four-bedroom home. Offering cross ventilation,
VIEW Thurs & Sat
VIEW Thurs & Sat ventilation, open plan lounge/dining areas and extra CONTACT Michael Smith
1.00-1.30pm
open plan lounge/dining areas and extra large bedrooms
Nestled in a quiet court is this private, peaceful
and luxurious four-bedroom home. Offering cross
1.00-1.30pm
large bedrooms makes this home an ideal sound 0400 000 000
makes this home an ideal sound investment or perfect ventilation, open plan lounge/dining areas and
for the growing family. Includes four spacious sized
OFFICE 123 Smith Street,
extra large bedrooms makes this home an ideal
OFFICE 123 Smith Street,
Smithville investment or perfect for the growing family. Includes Jane Roberts
Smithville sound investment or perfect for the growing
bedrooms with built-in robes, seperate lounge and formal
family. Includes four spacious sized bedrooms CONTACT Michael Smith four spacious sized bedrooms with built-in robes, 0400 000 000
dining room. CONTACT Michael Smith with built-in robes, seperate lounge and formal 0400 000 000
0400 000 000 dining room. seperate lounge and formal dining room.
9626 0011
Jane Roberts
8295 0600
0400 000 000
Jane Roberts
9626 0011
0400 000 000
To learn more about this
CENTURY 21 AgENTS. property or other properties
in the area, download the
SMARTER. BOLDER. FASTER. CENTURY 21 iPhone App
CENTURY21.COM.AU/SMIThVILLE FREE from iTunes
CENTURY 21 AgENTS.
CENTURY 21 AgENTs. To learn more about this
property or other properties
sMARTER. BOLDER. FAsTER.
To learn more about this
SMARTER. BOLDER. FASTER.
property or other properties
in the area, download the
in the area, download the
CENTURY 21 iPhone App CENTURY 21 iPhone App
CENTURY21.COM.AU/SMITHVILLE FREE from iTunes
FREE from iTunes CENTURY21.COM.AU/sMIThVILLE
This example 1800 x 2400mm This example 1200 x 2400mm 1200 x 1800mm Black12. SIGNBOARD TEMPLATES.
CP Wrap
Text only signboards
Text only signboards are available in
different sizes as per photo signboards.
OFFICE NAME hERE
AUCTION 4 3 2 1
Spacious living for the modern family
FP Wrap
Nestled in a quiet court is this private, peaceful and luxurious four-
bedroom home. Offering cross ventilation, open plan lounge/dining areas
and extra large bedrooms makes this home an ideal sound investment
or perfect for the growing family. Includes four spacious sized bedrooms
OFFICE NAME hERE
OFFICE NAME hERE with built-in robes, seperate lounge and formal dining room. Nestled in
a quiet court is this private, peaceful and luxurious four-bedroom home.
FOR sALE
FOR sALE
4 3 2 1
Offering cross ventilation, open plan lounge/dining areas and extra large
4 3 2 1 bedrooms makes this home an ideal sound investment or perfect for the
growing family. Includes four spacious sized bedrooms with built-in robes,
Spacious living for the modern seperate lounge and formal dining room.
family
• Great area for the young family
Spacious living for the modern family Nestled in a quiet court is this private, peaceful and
Nestled in a quiet court is this private, peaceful and luxurious four-
luxurious four-bedroom home. Offering cross ventilation,
open plan lounge/dining areas and extra large • Close to schools and shops
bedroom home. Offering cross ventilation, open plan lounge/dining areas bedrooms makes this home an ideal sound investment
and extra large bedrooms makes this home an ideal sound investment
or perfect for the growing family. Includes four spacious sized bedrooms
or perfect for the growing family. Includes four spacious
sized bedrooms with built-in robes, seperate lounge
• Large backyard great for entertaining
with built-in robes, seperate lounge and formal dining room. Nestled in and formal dining room. Nestled in a quiet court is this
a quiet court is this private, peaceful and luxurious four-bedroom home.
Offering cross ventilation, open plan lounge/dining areas and extra large
private, peaceful and luxurious four-bedroom home.
Offering cross ventilation, open plan lounge/dining areas
• Close to transport
bedrooms makes this home an ideal sound investment or perfect for the and extra large bedrooms makes this home an ideal
growing family. Includes four spacious sized bedrooms with built-in robes,
seperate lounge and formal dining room.
sound investment or perfect for the growing family.
Includes four spacious sized bedrooms with built-in
• Don’t miss this great property
robes, seperate lounge and formal dining room.
• Great area for the young family
• Great area for the young family
• Close to schools and shops
• Close to schools and shops
8295 0600
• Large backyard great for entertaining
• Large backyard great for entertaining
• Close to transport
• Close to transport
• Don’t miss this great property • Don’t miss this great property
AUCTION Saturday 30th May 9.00am at some location
9626 0011 9626 0011 VIEW
OFFICE
Thurs & Sat 1.00-1.30am
123 Smith Street, Smithville
AUCTION Saturday 30th May 9.00am at some location
CONTACT Michael Smith 0400 000 000
VIEW Thurs & Sat 1.00-1.30am Jane Roberts 0400 000 000
AUCTION Saturday 30th May 9.00am at some location
OFFICE 123 Smith Street, Smithville
VIEW Thurs & Sat 1.00-1.30am
CONTACT Michael Smith 0400 000 000
OFFICE 123 Smith Street, Smithville
Jane Roberts 0400 000 000
CONTACT Michael Smith 0400 000 000
Jane Roberts 0400 000 000
CENTURY 21 AgENTs. To learn more about this
property or other properties
CENTURY 21 AgENTs. sMARTER. BOLDER. FAsTER.
To learn more about this
in the area, download the
property or other properties CENTURY 21 AgENTs. To learn more about this
sMARTER. BOLDER. FAsTER. CENTURY 21 iPhone App
property or other properties
in the area, download the
sMARTER. BOLDER. FAsTER. in the area, download the
CENTURY21.COM.AU/sMIThVILLE
CENTURY 21 iPhone App
FREE from iTunes
CENTURY21.COM.AU/sMIThVILLE
CENTURY 21 iPhone App
FREE from iTunes CENTURY21.COM.AU/sMIThVILLE FREE from iTunes
This example 1800 x 2400mm This example 1200 x 2400mm This example 1200 x 1800mm13. SIGNBOARD TEMPLATES.
CP Wrap
Office only signboards
Signboards are available in the 1200 x
FOR SALE
1800mm size showing office details only.
FP Wrap
FOR SALE FOR SALE
SMARTER. BOLDER. FASTER.
OFFICE NAME HERE
OFFICE NAME HERE
9626 0011 9626 0011
8295 0600
3/33 York Street, SYDNEY
123 Smith Street, SMItHvILLE
123 Smith Street, SMItHvILLE century21.com.au/smithville century21.com.au
century21.com.au/smithville
This example 1800 x 2400mm This example 1200 x 2400mm This example 1200 x 1800mm14. YARD ARM SIGNAGE.
Yard Arm signage templates are shown below. They are double A heavy duty steel dolly is also available, for hammering the
sided with eyelets on the main corflute. The Yard Arm design spike into the ground. A photo of the new steel spike and dolly is
includes a strong steel spike that can be purchased separately. featured on the following pages.
SOLD
FOR SALE
FOR LEASE
9977 3055
55 Example Road
AUCTION
SOME SUBURB
century21.com.au
Riders - sit above corflute. Corflute - sits below rider
Riders are optional depending
on the corflute used.15. YARD ARM SIGNAGE.
Correct use of the Yard Arm signage
These examples demonstrate which
corflute should be used with the Yard Arm.
FOR SALE FOR SALE
The correct Yard Arm signage is double
sided with eyelets.
The corflute shown to the right is NOT to
be used with the Yard Arm, and cannot be
ordered in Yard Arm sizing.
9977 3055
55 Example Road
SOME SUBURB
century21.com.au
9977 3055
55 Example Road
SOME SUBURB
century21.com.au
Correct Yard Arm signage Incorrect - this corflute is for free-standing
signs and is NEVER to be used on Yards Arms16. YARD ARM SIGNAGE. Yard Arm ordering Designed and created by our manufacturer, OnePM, the new Yard Arm is simple to assemble and made from lightweight aluminium. Yard Arms are sold in packages of 5 for $990 and include assembly instructions (refer Members Gallery). Ground Spikes are sold separately at $38.50 each. To order go to: Members Gallery > Marketing > Yard Arms > Order Instructions Click on the URL link www.onepm.com.au/century-21-yard-arms and create a new account. Create a new username and password (ensuring that you keep a copy of these details in case of future ordering). Once your account has been created you will receive an email confirmation from OnePM. Follow the instructions and activate your account. Head back to www.onepm.com.au/century-21-yard-arms and click on the CENTURY 21 logo which will bring you to the homepage of the products for sale. Add the items you require to your ‘cart’ and then proceed to the online checkout. If you have any further questions regarding the Yard Arms please contact Matt Kennedy from OnePM on 0404 07 27 81.
17. CORFLUTE SIGNAGE.
Although Yard Arms and Photo signboards are more preferable Please note:
forms of signage, corflutes may also be used. The directional/time Corflutes are not for use on the CENTURY 21 Yard Arms. There is
corflutes are ideal temporary signage for use in conjunction with a specific Yard Arms corflute which is detailed within this guide.
other forms of signage. All corflutes are single sided only.
To order corflutes got to:
Members Gallery > Print Shop
FOR SALE FOR SALE
AUCTION OPEN FOR
INSPECTION
9977 3055
55 Example Road
SOME SUBURB
century21.com.au
Landscape sizing 9977 3055
Landscape corflutes are available in 55 Example Road, SOME SUBURB Directional/time corflutes
century21.com.au
the following sizes:
The wording in either of the above generic corflutes can be
900 x 1200mm changed to suit the purpose.
Square: 900 x 900mm Portrait sizing These corflutes are available in the following sizes:
Portrait corflutes are available 500 x 400mm
in the following sizes:
900 x 600mm
1200 x 900mm
Square: 900 x 900mm18. STICKERS.
Stickers are available in the examples
SOLD
shown in the following sizes:
75 x 25mm
500 x 150mm
750 x 200mm
To order stickers go to:
LEASED
Members Gallery > Marketing >
List Express
UNDER CONTRACT
SOLD
CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.19. WINDOW CARDS.
Window card templates
The templates for window cards follow the guidelines set out in
this style guide. They are available in A4 and A3 sizing in portrait
and landscape format.
To order window cards go to:
Members Gallery > Marketing > List Express
SOLD
AUCTION
FOR LEASE
SOLD
FOR SALE
AUCTION
FOR LEASE
FOR SALE
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS.
CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU20. WINDOW CARDS.
Property specific window cards
Property specific window cards are available in A4 and A3 sizing
in portrait and landscape format. They also come in one, two and
three image variations.
AUCTION
AUCTION
A snappy, descriptive headline 3 2 1 1
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37`A Smith Road On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed pharetra VIEW Thurs & Sat 1.00-1.30pm
nibh eget orci convallis at posuere leo convallis. Sed blandit augue vitae augue scelerisque bibendum. Vivamus sit CONTACT Michael Smith
amet libero turpis, non venenatis urna. In blandit, odio convallis. consectetur adipiscing elit. Phasellus quis lectus 0400 000 000
metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed Jane Roberts
pharetra nibh eget orci convallis at posuere leo convallis. 0401 000 000
OFFICE 123 Smith Street, Smithville
AUCTION
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU/SMITHSVILLE
AUCTION
A snappy, descriptive headline 3 2 1 1
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis VIEW Thurs & Sat 1.00-1.30pm
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis CONTACT Michael Smith
at posuere leo convallis. Sed blandit augue vitae augue scelerisque 0400 000 000
A snappy, descriptive headline 3 2 1 1
bibendum. Vivamus sit amet libero turpis, non venenatis urna. In blandit, Jane Roberts
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road On-site odio convallis. consectetur adipiscing elit. Phasellus quis lectus metus. 0401 000 000
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis VIEW Thurs & Sat 1.00-1.30pm Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis
at posuere leo convallis. Sed blandit augue vitae augue scelerisque
CONTACT Michael Smith
0400 000 000
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis at
bibendum. Vivamus sit amet libero turpis, non venenatis urna. In blandit, Jane Roberts posuere leo convallis.
odio convallis. consectetur adipiscing elit. Phasellus quis lectus metus. 0401 000 000
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis at OFFICE 123 Smith Street, Smithville
posuere leo convallis.
SMITHVILLE 123 Smith Street
OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. CENTURY21.COM.AU
CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER. WWW.CENTURY21.COM.AU/SMITHSVILLE
SMARTER. BOLDER. FASTER. WWW.CENTURY21.COM.AU/SMITHSVILLE21. WINDOW CARDS.
Agents window cards
Branded window card templates are now available for agent self The agents portrait is placed on top of a standard grey
promotion. An agents individual portrait and personal details can background. Please see the Agent Photography section for
be added to the window card. photography portraiture requirements.
Window cards are available in A4 and A3, portrait and landscape
formats. There is also 6x Smarter. Bolder. Faster. content
variations to select from.
WHAT MAKES A
CENTURY 21 AGENT?
A RECIPE FOR
CLEVERNESS WITH
A TOUCH OF PIZAZZ.
IT’S GOT EVERYTHING.
EXPERIENCE, MARKET
KNOWLEDGE, EVEN A
WHAT MAKES A CENTURY 21 AGENT? DASH OF ‘BRING IT ON’
A RECIPE FOR CLEVERNESS WITH FOR GOOD MEASURE.
A TOUCH OF PIZAZZ. IT’S GOT AND THE RESULTS ARE
ALWAYS DELICIOUS.
EVERYTHING. EXPERIENCE, MARKET
KNOWLEDGE, EVEN A DASH OF ‘BRING
IT ON’ FOR GOOD MEASURE. AND THE
RESULTS ARE ALWAYS DELICIOUS.
CENTURY 21 AGENTS. CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER. SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU CENTURY21.COM.AU22. PROPERTY FLYERS.
Property flyers are available in various sizes including single page Single page A4 property flyers
A4 Landscape, single page A4 portrait, four page A4 portrait, DL Available in A4 size in landscape or portrait, printed front and
and A6. back, in multiple image variations.
To order property flyers go to:
Members Gallery > Marketing > List Express
A snappy, descriptive headline 3 2 1 1
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed pharetra VIEW Thurs & Sat 1.00-1.30pm
nibh eget orci convallis at posuere leo convallis. Sed blandit augue vitae augue scelerisque bibendum. Vivamus sit CONTACT Michael Smith
amet libero turpis, non venenatis urna. In blandit, odio convallis. consectetur adipiscing elit. Phasellus quis lectus 0400 000 000
metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed Jane Roberts
pharetra nibh eget orci convallis at posuere leo convallis. 0401 000 000
OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU/SMITHVILLE
A snappy, descriptive headline 3 2 1 1
AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis VIEW Thurs & Sat 1.00-1.30pm
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis CONTACT Michael Smith
at posuere leo convallis. Sed blandit augue vitae augue scelerisque 0400 000 000
A snappy, descriptive headline 3 2 1 1
A snappy, descriptive headline 3 2 1 1 bibendum. Vivamus sit amet libero turpis, non venenatis urna. In blandit, Jane Roberts
AUCTION Saturday 30th May 9.00am odio convallis. consectetur adipiscing elit. Phasellus quis lectus metus. 0401 000 000
SMITHVILLE 37A Smith Road On-site
SMITHVILLE 37A Smith Road
AUCTION Saturday 30th May 9.00am
On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed pharetra VIEW Thurs & Sat 1.00-1.30pm
VIEW Thurs & Sat 1.00-1.30pm
nibh eget orci convallis at posuere leo convallis. Sed blandit augue vitae augue scelerisque bibendum. Vivamus sit CONTACT Michael Smith
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis at
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis CONTACT Michael Smith
amet libero turpis, non venenatis urna. In blandit, odio convallis. consectetur adipiscing elit. Phasellus quis lectus 0400 000 000
at posuere leo convallis. Sed blandit augue vitae augue scelerisque 0400 000 000 posuere leo convallis.
metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, at posuere neque. Sed Jane Roberts bibendum. Vivamus sit amet libero turpis, non venenatis urna. In blandit, Jane Roberts
pharetra nibh eget orci convallis at posuere leo convallis. 0401 000 000
odio convallis. consectetur adipiscing elit. Phasellus quis lectus metus. 0401 000 000
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis
OFFICE 123 Smith Street, Smithville
OFFICE 123 Smith Street, Smithville
lectus metus, at posuere neque. Sed pharetra nibh eget orci convallis at
posuere leo convallis.
OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
CENTURY 21 AGENTS. CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.
SMARTER. BOLDER. FASTER. SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU/SMITHVILLE CENTURY21.COM.AU/SMITHVILLE
CENTURY21.COM.AU/SMITHVILLE23. PROPERTY FLYERS.
Four page A4 property flyers
Printed double sided on A3 and folded in half to form a portrait
A4 flyer.
A snappy, descriptive headline
about the property goes here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Phasellus quis lectus metus, at posuere neque. Sed pharetra
3 2 1 1
consectetur adipiscing elit. nibh eget orci convallis at posuere leo convallis. Sed blandit AUCTION Saturday 30th May 9.00am
SMITHVILLE 37A Smith Road Phasellus quis lectus metus, at
augue vitae augue scelerisque bibendum. Vivamus sit amet
libero turpis, non venenatis urna. In blandit, odio convallis
VIEW
On-site
Thurs & Sat 1.00-1.30pm
suscipit venenatis, ante ipsum cursus augue. Sed blandit augue
posuere neque. vitae augue scelerisque bibendum CONTACT Michael Smith
0400 000 000
• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Jane Roberts
• Phasellus quis lectus metus, at posuere neque. 0401 000 000
Lorem ipsum dolor sit amet, consectetur adipiscing elit. • Sed pharetra nibh eget orci convallis at posuere leo
Phasellus quis lectus metus, at posuere neque. Sed pharetra convallis.
nibh eget orci convallis at posuere leo convallis. Sed blandit • Sed blandit augue vitae augue scelerisque bibendum.
augue vitae augue scelerisque bibendum. Vivamus sit amet • Vivamus sit amet libero turpis, non venenatis urna.
libero turpis, non venenatis urna. In blandit, odio convallis • In blandit, odio convallis suscipit venenatis, ante ipsum
suscipit venenatis, ante ipsum cursus augue. Sed blandit augue cursus augue.
vitae augue scelerisque bibendum
CENTURY 21 SMITHVILLE
PHONE: 0000 0000 CENTURY 21 AGENTS.
123 Smith Street, Smithville 3000 SMARTER. BOLDER. FASTER.
smithville@century21.com.au CENTURY21.COM.AU/SMITHVILLE
Back cover and front cover Inside spread24. PROPERTY FLYERS.
DL property cards
Single page landscape DL flyers are printed double sided on card
in various image combinations.
SMITHVILLE 37A Smith Road
SMITHVILLE 37A Smith Road AUCTION
A snappy, descriptive headline 3 2 1 1
SMITHVILLE 37A Smith Road AUCTION Saturday 30th May 9.00am
On-site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus quis lectus metus, VIEW Thurs & Sat 1.00-1.30pm
at posuere neque. Sed pharetra nibh eget orci convallis at posuere leo convallis. Sed
blandit augue vitae augue scelerisque bibendum. Vivamus sit amet libero turpis, non CONTACT Michael Smith
venenatis urna. Phasellus quis lectus metus, at posuere neque. 0400 000 000
Jane Roberts
$945,000 - $980,000 0401 000 000
OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU/SMITHVILLE
SMITHVILLE 37A Smith Road25. PROPERTY FLYERS.
A6 property cards
Single page portrait A6 flyers are printed single sided on card in
various image combinations.
A snappy, descriptive 3 2 1 1
headline about the property AUCTION Sat 30th May 9.00am
On-site
SMITHVILLE 37A Smith Road VIEW Thurs & Sat 1.00-1.30pm
CONTACT Michael Smith
Lorem ipsum dolor sit amet, consectetur
A snappy, descriptive 3 2 1 1 A snappy, descriptive 3 2 1 1
adipiscing elit. Phasellus quis lectus metus,
0400 000 000
headline about the property AUCTION Sat 30th May 9.00am
On-site headline about the property AUCTION Sat 30th May 9.00am
On-site at posuere neque. Sed pharetra nibh eget
Jane Roberts
0401 000 000
SMITHVILLE 123 Smith Street VIEW Thurs & Sat 1.00-1.30pm SMITHVILLE 123 Smith Street VIEW Thurs & Sat 1.00-1.30pm orci convallis at posuere leo convallis. Sed
CONTACT Michael Smith CONTACT Michael Smith blandit augue vitae augue scelerisque
Lorem ipsum dolor sit amet, consectetur 0400 000 000 Lorem ipsum dolor sit amet, consectetur 0400 000 000
adipiscing elit. Phasellus quis lectus metus,
Jane Roberts
adipiscing elit. Phasellus quis lectus metus,
Jane Roberts bibendum. Vivamus sit amet libero turpis.
at posuere neque. Sed pharetra nibh eget at posuere neque. Sed pharetra nibh eget
0401 000 000 0401 000 000
orci convallis at posuere leo convallis. Sed orci convallis at posuere leo convallis. Sed
blandit augue vitae augue scelerisque blandit augue vitae augue scelerisque OFFICE 123 Smith Street, Smithville
bibendum. Vivamus sit amet libero turpis. bibendum. Vivamus sit amet libero turpis.
OFFICE 123 Smith Street, Smithville OFFICE 123 Smith Street, Smithville
CENTURY 21 AGENTS.
CENTURY 21 AGENTS. CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER.
SMARTER. BOLDER. FASTER. SMARTER. BOLDER. FASTER. CENTURY21.COM.AU/SMITHVILLE
WWW.CENTURY21.COM.AU/SMITHVILLE WWW.CENTURY21.COM.AU/SMITHVILLE26. PROMOTIONAL FLYERS.
DL promotional flyers are available to promote individual offices.
Their are six branded cover variations with the back available for
office specific content.
To order promotional flyers go to:
Members Gallery > Marketing > List Express
WHAT MAKES A
CENTURY 21 AGENT?
A RECIPE FOR
CLEVERNESS WITH
A TOUCH OF PIZAZZ.
IT’S GOT EVERYTHING.
EXPERIENCE, MARKET
KNOWLEDGE, EVEN
A DASH OF ‘BRING
WHAT MAKES A WHAT MAKES A
CENTURY 21 AGENT? CENTURY 21 AGENT?
IT ON’ FOR GOOD LOREM IPSUM DOLOR SIT AMET.
ENERGACITY. OKAY, THE REFINED MEASURE. AND THE CONSECTETUR ADIPISCING ELIT. PHASELLUS
THAT’S NOT A WORD. PERFORMANCE OF A RESULTS ARE ALWAYS qUIS LECTUS METUS, AT POSUERE NEqUE.
BUT IF IT WERE, SPORTS CAR, WITH
THESE GUYS WOULD THE SENSIBILITIES DELICIOUS. SED PHARETRA NIBH EGET ORCI CONVALLIS
BE THE DEFINITION. OF A MINIVAN. AND
THE ENERGY TO TAKE A MONSTER-TRUCK-
AT POSUERE LEO CONVALLIS. SED BLANDIT
ON THE HOME-BUYING TIRE’S ABILITY TO AUGUE VITAE AUGUE.
EXPERIENCE. THE OVERCOME ANYTHING
TENACITY TO MAKE PLUS STRETCH-LIMO Lorem ipsum dolor sit amet, consectetur adipiscing
THINGS HAPPEN. COMFORT. SIT BACK elit. Phasellus quis lectus metus, at posuere neque.
ENERGACITY. PRINT IT. AND ENJOY THE RIDE. Sed pharetra nibh eget orci convallis at posuere leo
convallis. Sed blandit augue vitae augue scelerisque
bibendum.
Vivamus sit amet libero turpis, non venenatis urna. In
blandit, odio convallis suscipit venenatis, ante ipsum
cursus augue.Et mollis nunc diam eget sapien. Nulla
facilisi. Etiam feugiat imperdiet rhoncus. Sed suscipit
bibendum enim, sed volutpat tortor malesuada
non. Morbi fringilla dui non purus porttitor mattis.
Suspendisse quis vulputate risus.
Phasellus erat velit, sagittis sed varius volutpat,
placerat nec urna. Nam eu metus vitae dolor fringilla
feugiat. Nulla.
CENTURY 21 OFFICE NAME HERE
CENTURY 21 AGENTS. PHONE: 02 9977 8855
CENTURY 21 AGENTS. CENTURY 21 AGENTS. SMARTER. BOLDER. FASTER. 55 Example Road SOME SUBURB, NSW 2095
SMARTER. BOLDER. FASTER. SMARTER. BOLDER. FASTER.
CENTURY21.COM.AU email@century21.com.au
CENTURY21.COM.AU CENTURY21.COM.AU27. ONLINE ADVERTISING.
Animated web banners are available in a range of standard adverting
sizes. For more information head to www.c21.nds.com.au/
Medium Rectangle 300x250px
Wide Skyscraper 160x600px
Leaderboard 728x90px28. AGENT PHOTOGRAPHY.
To take advantage of the self promotional
collateral available, agents must have WHAT MAKES A CENTURY 21 AGENT?
A RECIPE FOR CLEVERNESS WITH A TOUCH OF
portrait photography taken with the PIZAZZ. IT’S GOT EVERYTHING. EXPERIENCE,
following specifications: MARKET KNOWLEDGE, EVEN A DASH OF ‘BRING
IT ON’ FOR GOOD MEASURE. AND THE RESULTS
• Portrait must include your head, ARE ALWAYS DELICIOUS.
shoulders and upper body. CENTURY 21 AGENTS
SMARTER. BOLDER. FASTER.
• The image must be taken in high-
resolution digital format at A3 size at
300dpi.
• The image must be deep etched so
that it can be overlayed onto brand
templates. Deep etching is the process
of removing the background of the
image so that only the portrait remains.
We cannot stress how important it is to
have a high resolution agent image in
either corporate attire or GOLD jacket.
A great portrait makes a better impact
on your potential customer.
AGENT NAME. CENTURY 21 OFFICE NAME HERE.
Portrait photos will be used on personalised PHONE: 00 0000 0000
agent.name@century21.com.au
print ads and will be compulsory to be
displayed on ALL marketing material, such
as listing ad templates, signboards and the Example portrait Example window card using portrait
new website.29. LISTING PHOTOGRAPHY.
It is crucial that a professional
photographer is hired for all listing
photography.
This is to make the best possible
impact on the consumer and stand out
above competitors with a high level of
professionalism.
A great property photo needs:
• To be in sharp focus.
• Have good exposure (not too dark or
too light).
• Have good depth-of-field (everything
close and further away appears in
focus).
• Show vibrant colours (whites look
white, not orange or grey)
• Be taken at an angle that shows the
property to its best advantage.
Examples of professional listing photography30. OFFICE SIGNAGE. Shown is an example of corporately correct office signage. If you would like to update your signage, please contact your area manager to organise this, as all new signage mockups are done through the same company. Exterior paint colour: Solver 2220 - Paler than pale
31. interior office design Shown is an example of how the interior of the office space should look. Below are specs for certain aspects of the design to remian consistant with the brand image and corporate feel. The overall space should look and feel professional, clean and uncluttered. Yellow and black furniture and accessories are recommended to accent the brand colours. Feature wall paint colour: Solver SF6 - 200 ‘Charcoal’ Other walls colour: Solver 2220 ‘Paler than Pale’ Floor: White tiles or Timber Desk: White reception desk with black top (marble or laminate) with a brushed silver/aluminium kickboard. Logo: Brushed Aluminium Option 1 - Individual “Floating” letters on wall (no locality). Not recommended for self install due to 25 fixings into wall. Option 2 - Same as option 1 but with locality included.
32. MERCHANDISE. CENTURY 21 merchandise is available in a wide range of options allowing franchisees to further promote their brand. Examples include leather iPad and iPhone cases, umbrellas and coffee mugs. To order merchandise go to: Members Gallery > Promotional Shop
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