CAN DO MORE Renewal Business Plan 2017-2022 - Continuing to improve Camborne Town by making it a welcoming, well promoted, attractive destination ...
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Camborne Business Improvement District
CAN DO MORE
Renewal Business Plan
2017-2022
to
Continuing
r ov e C a m b orne Town
imp
a k in g it a welcoming,
by m
p ro m ot e d , attractive
well
for both
destination
local
visitors and
customers
Contents
1 Thank you! Page 2
2 Why do we need BID Camborne to continue? Page 4 -5
3 What have we achieved so far? Pages 6-9
4 What happens if BID Camborne ceases? Pages 10
5 The Vision for Camborne Can Do More Page 11
6 Our Camborne Can Do Project Themes Pages 12-16
7 The Consultation Pages 17
8 What is the cost to your business and how Pages 18-19
will we spend your money?
9 What you need to know – the rules Page 19-21
10 Governing and managing the BID Page 21
11 Where will the BID operate? Page 22
12 What happens next? Page 23
13 How to get in touch Page 24
1 Thank you
Your support for the first term of BID Camborne is much appreciated
and has enabled us to achieve a great deal. Thank you for recognising the
value of the BID and for helping us start the journey towards a better and
brighter Camborne. Since 2012, we have invested £459K into the town and,
if the BID proceeds to a second term, we can build on that, making many
more improvements. With your help, we really Can Do More.
George Le Hunte, Chairman BID Camborne
2 www.cambornecando.co.uk
e has really
“BID Camborn our
elp e d to ra is e the profile of
h ctive
w n m a k in g it a more attra
to his
ce to li ve , w o rk and visit. T
pla
od news for
can only be go t we
si n e ss e s. It ’s important tha
bu ma
in v e st in g in our town so I a
kee p nuing
su p p o rt e r o f the BID conti
big .”
its great work
endent
aw re n ce Pavey, Celtic Indep
L
, Cross Street
Estate Agents
“Running a busy op
tician
business in Camb
orne, it’s really
important to me a
nd my
customers that th
e town is
welcoming and ca
red for. In the
last four years, BID
Camborne
has worked hard
to improve the
town with great re
sults. It’s good
to be part of it!”
Alan Honeybone,
Specsavers
Trelowarren Street
the
“My garage is on
whilst I don’t
edge of town so of the
ec es sa ri ly b en efit from many
n wn
ro je ct s d es ig n ed to promote to
p that
d in g , I fu ll y su pport the work
tra ate
ID C a m b or n e d oes. I’m passion
B since
b ou t im p ro v in g Camborne and
a inly
, the town certa
the BID came in at for
a s a b ett er p ro file which is gre
h ”
business overall
ons
ra Glasson, Glass
Stephen & Sand
hian Road
Garage, Treswit
www.cambornecando.co.uk 3
2 Why do we need BID Camborne to continue?
The case for a renewed BID for Camborne is clear:
Because it will continue to keep the momentum going -
delivering projects and services over and above what Cornwall
Council, Camborne Town Council and Devon and Cornwall
Police can provide.
You have told us that since BID Camborne was introduced...
• Our environment has improved – the town is cleaner and
tidier than it was and feels more welcoming and cared for.
• The lighting displays, tree and promotional activities at
Christmas have made a big difference to trading and footfall.
• People are talking about Camborne in a much more
positive way - making it a better place to work, visit and
live and ecouraging new investment.
• Marketing initiatives like free parking, the summer and
Christmas guides, the West Briton publicity, the new
Camborne Town website and social media have all
helped put our town on the visitor destination map.
• There’s a vibrancy to Camborne that wasn’t there pre
BID and all the events, street dressing, banners and
welcome maps have contributed to that.
Don’t assume that some other
organisation will come to the rescue...
resources are stretched and there is no
known alternative offer of comparable
support on the table
4 www.cambornecando.co.uk
mic
v e r y d iffi cult econo
“In led
C a m b o r n e has enab
times, BID it s o w n and fare
to h o ld
Camborne it h o t her towns.
par e d w
better com s id entify the
BID
t a lw a y
We may no a l b u t w e may not
surviv
behind our it hout it”
b e h e re w
G il b e r t , G o Mobile,
Ian
l Square
Commercia
“It’s not just
me that thin
Camborne is ks
vastly impro
customers te ved, my
ll me too. I lo
BID has done ve what the
to create a fe
atmosphere stival type
with projects
banners; it m such as the
akes Cambor
happening v ne feel like a
ibrant place
up by 40% on . M y sales are
last year so I’
having my b m happy that
usiness base
d in Cambor
really workin ne is
g for me.
Craig Hall, B
eaver Blinds,
Cross Street
our
branch of
“Having a ne,
ice b a s e d in Cambor
legal pract e k e en to use a
nd
n d I a r
my staff a h e r e we can. T
here
o w n w
support th
et
li st b u s in esses and I
reat specia nd support
are some g r o m o te a
happy to p raise
am always s ib le in an effort to
ep o s ether
them wher . B y w orking tog
pr o fi le n can
the town’s m b o r ne, the tow
C a
through BID r o v e and develo
p.”
o im p
continue t s,
ctior
e av e r, Nalders Soli
Phil W eet
Chapel Str
www.cambornecando.co.uk 5
3 What have we achieved so far?
BID Camborne’s aim has been to put Camborne back on the map and help transform our town into
a lively trading community where others want to spend their time and money. £459,000 of BID funds
have been invested in projects that help achieve this.
Importantly, the BID has also secured £41,000 of grant funding and voluntary contributions - exceeding
our projected £18,000 first term target by an impressive margin.
In our second term we propose to set a grant and voluntary contribution target of £27,500, a 50%
increase.
The town’s physical appearance has been improved by:
liness,
Raised standards of clean
n by agreeing what
planting and presentatio
rnwall Council and
needs to be done with Co
and working with
Camborne Town Council
them to achieve it
Removing more than 50
lots of graffiti from levy-
paying businesses
aining
Putting up and maint
miles)
over 10,000 metres (6
of bunting
Arranging Christm
as light
displays since 2012
when the
voluntary group fo
lded
mas tree
Installing a Christ d
uare since 2013 an
in Commercial Sq
for its
being responsible
installation in 2012
6 www.cambornecando.co.uk
Working with partners BID Camborne has:
an
Organised more th
rking
100 days of free pa
in the town
Installed vaca
nt premises’ d
8 long term va isplays in
cant sites - wor
property own king with
ers and other
Feast, Tough D lo cal partners li
ough and the ke
Townscape Her Camborne
itage Initiative
scheme
orne and
Worked with Safer Camb
ke the town a more
then Safer Cornwall to ma
project has
secure place. This ongoing
prove behaviour
included initiatives to im
in Commercial Square
Worked with a
nd received fu
from Camborn nding
e Regeneration
Chamber of C Forum,
ommerce and
Town Council Ca m borne
for Christmas
and summer
activities in to
wn
arance
Enhanced the town’s appe
signage, flags in
with street dressing and
eet banners and
Cross Street, over the str
welcome maps
Obtained funding
from Camborne To
Council for Christ wn
mas from 2012 – 20
amount given has 15 . Ev ery year the
been reduced and
funding is being m sa dly no
ade available for
Town Council did 2016. Camborne
award a small gran
2016 Man Engine Ev t towards the
ent in Camborne
www.cambornecando.co.uk 7
Awareness of Camborne has been raised by:
Distributing 150,000 Camborne
Town Guides throughout West
Cornwall (4 editions)
g Ca m b o r n eTown.com -
Launchin n website with
ffi c ia l to w
first o
Camborne’s o r s a nd over 66,00
0
nnu a l v is it
over 16,000 a
the first year
page views in
Branding Camborne
with
Real Cornwall and Ch
oose Camborne
campaigns that have
included point of
sale material - improv
ing the town’s image
and promoting it as a
destination
Distributing 35,000 Christmas
in Camborne guides to local
residents and visitors
Using social media
including Facebook
Twitter, Instagra ,
m, Google+ and Yo
Camborne and its utub e accounts to publ
businesses. Our so icise
70,000 people for ci al m ed ia re ache
the Man Engine ev d over
Camborne Town Fa ent alone and our
cebook page reache
August 2016 - with d 44,000 people in
10,330 people activ
ely engaged by
liking, sharing or
posting
8 www.cambornecando.co.uk
Working with partners BID Camborne has:
to promote
Supported existing events
ithick Day, the
Camborne including Trev
d the produce
annual music festival an
rking with new
market, in addition to wo
e
events such as Man Engin
Worked with a PR agency
to
promote Camborne and its
businesses - including a m
onthly BID
Camborne West Briton pa
ge
BID Camborne has supported businesses through: Best for Business
to attract people
Organised new events ,
mas lights switch on
to Camborne - Christ l
Tough Dough Art Trai
August Fun Fridays,
an En gi ne . A n estim ated 30,000 people
and M
t one of these
have attended at leas
wn
NEW events in our to
Organised training w
orkshops
to help businesses in
cluding
food hygiene, finance
training
and website support
borne
ehalf of Cam
Lobbied on b alue
is in cl u d ed securing a V
th
businesses – ark running
ffer in R o se warne Car P
Parking O toilets
s a n d sa v in g rosewarne
for 14 month o winters
o m w in te r closure for tw
fr
www.cambornecando.co.uk 9
4 What happens if BID Camborne ceases on 31 March 2017?
No BID and all this ends on 31 March 2017:
Projects
for
Can Do
More
will not
happen
s on
All project
g e s 6 - 9 w ill stop
pa
h a t s o m e other
t
Don’t ass
ume
e to t h e rescue...
i s a t i o n will com d t h ere is no
o rg a n d a n
c e s a r e stretche o m parable
re s o u r r o f c
l t e r n a tive offe
known a
r t o n t h e table
suppo
The current B
ID Camborne
will cease trad
ing on
31 March 2017
Voting ‘Yes’ means that this
business plan can be delivered
and together we can continue
to improve Camborne
10 www.cambornecando.co.uk5 Vision and Aims
The Vision for Camborne Can Do More (2017 – 2022)
‘Continuing to improve Camborne Town by making it a welcoming, well promoted, attractive
destination for both visitors and local customers.’
‘84% of businesses who completed the BID Camborne draft proposal feedback form supported this vision’
The Aims for Camborne Can Do More (2017 – 2022)
Aim 1. To create a vibrant ‘happening’ town to attract more visitors and residents to spend;
Aim 2. To raise the profile of Camborne as a place to visit, stay and locate your business;
Aim 3. To help levy-paying businesses promote their services;
Aim 4. To lobby on behalf of levy-paying businesses on issues that are important to them;
Aim 5. To create a ‘safer’ Camborne, working with others to tackle and manage anti-social behaviour;
Aim 6. To look ahead and to work with partners on future opportunities for Camborne.
Why this vision is right for Camborne?
We Know ..
• National and independent businesses are investing in Camborne, with new shops and hotels opening in previously empty
units. That’s generating a feeling of optimism and a real business buzz.
• With government spending cuts, Cornwall Council has had to cut its budgets and there’s no funding for anything
that’s not deemed essential. BID Camborne can provide investment and is helping growth. It’s working on the town’s
behalf and, if voted in for a second term, will continue making a difference.
• Competition from other towns and online shopping is fierce so continued promotion and improvement are vital. That
means getting attention in lots of different ways and making sure that, once you’ve got it, visitors aren’t disappointed. BID
Camborne is encouraging word-of-mouth recommendations and helping to enhance the customer experience.
• Camborne is getting more visitors. According to holidaylettings.co.uk, the town is now sixth in the top 10 list of Cornish
destinations seeing a significant rise in popularity. That’s thanks to a 78% increase in booking interest.
We have listened and responded...
You have told us what you like about the BID, what you don’t like and how we could do better. We’ve taken all that important
feedback on-board and developed a project list that reflects your views - continuing or expanding the projects or services
that work for you, dropping those that don’t and adding new initiatives that you’ve said are essential in ensuring that
Camborne keeps on getting better and better. Our town is on the way up – let’s keep it that way by working together and
continuing to invest.
www.cambornecando.co.uk 116 How we are going to achieve our aims – our Camborne Can Do More project themes We have listened to the feedback you gave us when we consulted on the draft proposal in June this year. The projects outlined are the ones that you suggested or ones that you asked us to continue with because they are beneficial to your businesses. The projects will be delivered under four themes:- • Theme 1: Welcome to Camborne Town • Theme 2: Marketing Camborne Town • Theme 3: Supporting Camborne Town businesses • Theme 4: Future for Camborne Town The four themes deliver our six aims outlined in Section 5 and allow the BID Camborne Board to operate flexibly in order to respond to changing demands and opportunities with specific project delivery. The projects listed under each theme in this document are each given a category. ‘Continue’ indicates a project delivered during our first term. In most cases projects will be enhanced during the second term. ‘New’ indicates the project will be developed during our second term. BID Camborne will deliver these projects over a five-year term from 1 April 2017 until 31 March 2022, using the income generated from a levy of 2% of the rateable value of your business or a fixed fee of £100 p.a. if your business has a rateable value below £5,000. 12 www.cambornecando.co.uk
Theme 1: Welcome to Camborne Town – total project cost over five years £137,500
This theme is delivering Aim 1 and Aim 5 which are:
Aim 1. To create a vibrant ‘happening’ town to attract more visitors and residents to spend;
Aim 5. To create a ‘safer’ Camborne, working with others to tackle and manage anti-social behaviour;
We will visually improve the environment and the welcome in Camborne through the following:
Project a) Raising standards of cleanliness, planting and presentation ‘Continue’
What we will do:
• Work with the councils on acceptable standards, reporting and maintaining them.
• To keep our buildings clean and well presented, BID Camborne will continue with its graffiti removal service - cleaning up
graffiti from any levy-paying business that reports it.
• Work with landlords to improve property frontages and keep gutters clean.
Why we will do this: 96% of levy payers who completed the draft proposal consultation form said this project was either
essential or important.
Project b) Street dressing and signage ‘Continue’
What we will do:
• To help visitors navigate our town and to create a vibrant, welcoming environment, we will put up more welcome
maps and improve signage.
Why we will do this: 90% of respondents to our draft proposal consultation said that street dressing and signage was
either essential or important.
Project c) Christmas lights and the town Christmas tree ‘Continue’
What we will do:
• Organise installation of the Christmas lights and tree.
Why we will do this: 100% of respondents who completed the draft proposal feedback form categorised Christmas lights as an
essential or important BID project.
Project d) Vacant premises ‘Continue’
What we will do:
• Continue to organise displays on long–term vacant properties that have issues to resolve before they are available
to occupy.
• Work with commercial lettings agencies to help promote Camborne as a place to invest via a ‘ten reasons to invest your
business in Camborne’ initiative.
Why we will do this: During our draft proposal consultation, many levy payers highlighted the number of empty shops in
Camborne as an issue and requested working with commercial agents to rectify the problem.
Project e) Improve ‘forgotten and unloved’ parts of Trelowarren Street/Camborne town ‘New’
What we will do:
• Undertake an audit of areas in Camborne that require re-branding or environmental works. We will then work with
businesses in those areas to improve/clean/tidy up grot spots and consider opportunities to re-brand them in order to
encourage footfall. External funding, the support of landlords and other partners will be sought to maximise the
effectiveness of this project. This would best be delivered in partnership.
Why we will do this: During our draft proposal consultation, many levy-payers on the edges of town, including the top of
Trelowarren Street, voiced their views on the condition of their trading environment and the need to encourage more footfall
to those areas.
www.cambornecando.co.uk 13Theme 2: Marketing Camborne town - total project cost over five years £142,500
This theme is delivering Aims 2 and 3 which are:
Aim 2. To raise the profile of Camborne as a place to visit, stay and locate your business;
Aim 3. To help levy-paying businesses promote their services;
We will promote Camborne and businesses in Camborne through the following:
Project a) Town image and profile ‘Continue’’
What we will do:
• Continue to develop and promote the story of Camborne town and its businesses through both printed and digital media
to attract residents and visitors.
Why we will do this: 96% of respondents to our draft proposal consultation said that promoting Camborne’s image was
essential or important.
Project b) Supporting the promotion of existing events to drive footfall ‘Continue’
What we will do:
• Continue to promote existing events to drive footfall into the town.
Why we will do this: 89% of respondents to our draft proposal consultation said that supporting existing events was
essential or important.
Project c) Digital media ‘Continue’
What we will do:
• Many businesses that have a shop window also rely on online marketing to attract customers - Camborne is no different.
We will increase our use of social media promoting Camborne via Facebook, Twitter, Instagram, Google+ and Youtube
accounts. We will also help local businesses make the most of social media opportunities to promote their services. Our
Camborne.Town.com website will continue to be developed and we will explore any new technologies that could be
economically beneficial for businesses in the town.
Why we will do this: 75% of respondents to our draft proposal consultation highlighted CamborneTown.com website and
social media as essential or important
Project d) Promotional material ‘Continue’
What we will do:
• Traditional leaflets still have an important role to play in providing information to our existing or prospective visitors, or
so you tell us. Our Town Guide and Christmas Guide will be updated and republished.
Why we will do this: 81% of respondents to our draft proposal consultation said that Camborne guides were either essential
or important.
Project e) Promoting levy-paying businesses (your businesses) ‘Continue’
What we will do:
• BID Camborne wants your business to prosper and is happy to provide support through our town media channels –
website, social media and monthly West Briton page.
Why we will do this: We recognise that it isn’t easy for businesses to spend the necessary time on marketing and can easily
get caught up in the day to day grind. 90% of respondents to our draft proposal consultation said that our monthly West
Briton page was either essential or important.
14 www.cambornecando.co.ukTheme 3: Supporting Camborne town businesses - total project cost over five years £64,000
This theme is delivering Aims 3, 4 & 5 which are:
3. To help levy-paying businesses promote their services;
4. To lobby on behalf of levy-paying businesses on issues that are important to them;
5. To create a ‘safer’ Camborne, working with others to tackle and manage anti-social behaviour;
We will support our levy paying businesses through a variety of business support initiatives designed to represent you and
save you money:
Project a) The Christmas Saturday free parking offer in Rosewarne Car Park ‘Continue’
What we will do:
• Offer free parking for your customers in Rosewarne Car Park on the Saturdays leading up to Christmas from Christmas
lights switch-on day. We will negotiate the deal with Cornwall Council.
Why we will do this: 93% of consultation respondents considered this project either essential or important.
Project b) Bringing back events eg Christmas lights switch-on to drive footfall ‘Continue’
What we will do:
• Tradition is important to our town. We will stage the Christmas lights switch-on event each year and consider any other
suitable opportunities.
Why we will do this: 92% of consultation respondents considered this project either essential or important.
Project c) Tackling anti-social behaviour ‘Continue’
What we will do:
• Work towards a Shopwatch scheme in Camborne. Continue to work with Safer Cornwall agencies on behaviour standards
in the town.
Why we will do this: During our draft proposal consultation, business owners cited anti-social behaviour as an issue for
Camborne and the theft of goods from their premises as a key issue that needed to be tackled. 89% of respondents who
formally replied said that a ‘Shopwatch’ scheme was essential or important.
Project d) Lobbying ‘Continue’
What we will do:
• Who do you talk to when there’s an issue you feel really strongly about but you are a lone voice? BID Camborne levy-
payers will be given the opportunity to voice their concerns and make recommendations on issues that affect their
businesses or the trading environment.
Why we will do this: We feel that this is a service BID can and should offer and something that other organisations may not
be able to do. It costs very little to deliver but can have a very positive impact on our levy-paying businesses. 86% of
respondents to our draft proposal consultation also agreed that it was essential or important.
Project e) Introduce a ‘buying club’ specifically for levy-paying members ‘New’
What we will do:
• We want you to save money as well as make money so we’ll source businesses within the BID and outside it that are
prepared to give discounts or special privileges to levy-paying businesses - a kind of loyalty card for levy-payers. Benefits
might include discounts or enhanced service provision on supplies such as stationery, courier services, electrical testing etc.
Why we will do this: BID Camborne always intended to offer cost savings to its levy-paying businesses. The original plan in
the first term was to negotiate collective purchasing deals on areas such as insurance, waste collection and energy. The
theory, however, proved much easier than the reality.
The business to business buying club is seen as a viable alternative that could provide benefits to business to offset the cost of
their levy contribution and be of equal interest to our professional service businesses, our tradespeople and our retailers.
www.cambornecando.co.uk 15Theme 4: Future for Camborne town - total project cost over five years £29,000
This theme is delivering Aim 6 which is:
6. To look ahead and to work with partners on future opportunities for Camborne.
In these times of massive change for town centres across the UK, not just Cornwall, if we want to develop our position as a
destination for residents to shop, work and play and really embrace and promote our history and World Heritage Site Status,
we must plan for the future. Camborne does not have a Neighbourhood Plan and that means nobody is actively working on
what our town might look like in the future.
BID Camborne will undertake consultation with residents and visitors in 2017 to help shape Camborne’s future direction and
map out the detail of the projects we undertake.
We will also work to develop partnerships with other town groups to deliver a summer event and attraction for Camborne
that celebrates Richard Trevithick, Holmans and our World Heritage Site status.
a) Consult with residents and visitors about their impressions of Camborne ‘New’
What we will do:
• Do we know why people visit Camborne or why they don’t? We will consult with local people and visitors to find out what
they like and dislike about Camborne, what influences them to visit and what’s missing that would enhance their visit,
make them stay longer and spend more.
Why we will do this: BID Camborne is a business in itself and good businesses rely on market research in order to develop
their products and services. 97% of respondents to our draft proposal consultation said that consulting with local people and
visitors in order to shape our town was either essential or important. It will inform spending decisions for years 2-5 of our
second term.
b) Develop a summer event for Camborne ‘New’
What we will do:
• The Man Engine event in August 2016 shows just what Camborne is capable of. Without BID Camborne’s support and
funding, it is unlikely this extremely successful crowd-puller would have come to the town in the way it did - attracting
16,000 visitors on the day and engaging 70,000 people on our social media platforms.
Why we will do this: Camborne has World Heritage Site status in Cornwall – the UK’s number one holiday destination - but
does not have a regular big summer event to draw in the crowds. 73% of consultation respondents considered this project
either essential or important.
c) Develop a visitor attraction for Camborne ‘New’
What we will do:
• Let’s think big and dream a little – could Camborne become a destination town? BID Camborne will explore opportunities
to secure grants and match funding for projects where there are economic benefits for levy-paying businesses. We
strongly feel this would need to be a partnership initiative. An example of this might be working with a partner and
securing grant funding to create a town-based visitor attraction that showcases our mining heritage, Richard Trevithick’s
ingenuity and/or Holmans.
Why we will do this: We want to transform our town’s visitor experience and one way of achieving this is by looking into the
development of an attraction that embraces Camborne’s industrial past. We recognise that this is an ambitious, long-term
project that requires substantial investment but, just like Richard Trevithick, we are being forward-thinking and innovative.
83% of respondents said they would support developing a visitor attraction in Camborne that celebrates part of Camborne’s
heritage. This goal can only be achieved, however, by working in partnership and securing additional funding.
16 www.cambornecando.co.uk7 The Consultation
Businesses in Camborne have shaped this business plan through the feedback they have given
both verbally and via written consultation.
March 2016
During March 2016, 19 levy-paying businesses were interviewed on a one-to-one basis to
establish their views on the first term of BID Camborne and to assess their appetite for a
second term. The majority of these were positive about all that BID Camborne has achieved
and were keen for the BID to continue. Thirteen businesses felt so strongly about the BID that
they gave positive testimonials.
May to June 2016
A draft proposal, entitled ‘Can Do More 2017-2022’, was published and sent to all local
levy-paying businesses and copies were sent to the decision-makers at the respective head
offices where the ratepayer was not based at the local Camborne business address.
Three discussion workshops were held on 13th and 14th June at The Lowenac Hotel. These
were attended by 21 people and included presentations by the BID Chairman and BID Manager.
There was also a question and answers session and the presentation slides were posted on the
BID Camborne website for people to view.
During June, businesses were visited or telephoned to remind them about completing the
survey or, if they preferred, to give their feedback in person. This campaign resulted in the BID
team engaging with over 147 levy-paying businesses out of 313, 47% of prospective BID voters.
Many businesses were happy to give feedback verbally and this was recorded on a spreadsheet
whilst 33 survey forms were completed in full.
The results of this consultation with 47% of levy payers provided BID Camborne with
substantial information in which to develop this BID Renewal Business Plan. The consultation
also provided the BID Manager with up-to-date contact details.
In addition, BID Camborne engaged with Camborne Town Council to explore the possibility of
working in collaboration on a number of projects to minimise resources and maximise results.
No agreement was reached.
July 2016
The results of the levy-payers’ consultation were shared with the BID Camborne Board of
Directors who prioritised the final project list and budget based on the feedback from
levy-payers. It is your feedback that has shaped the final business plan.
In line with BID regulations, BID Camborne formally wrote to the Secretary of State to notify
him of our intention to hold a ballot.
August 2016
Levy-payers were given the result of the draft proposal consultation.
The BID Camborne Board met to approve the final business plan.
September 2016
In line with BID regulations, the BID Camborne proposal was also shared with, and formally
approved by, Cornwall Council in September.
www.cambornecando.co.uk 178 What is the cost to your business and how we will spend your money?
BID Camborne is projected to raise circa £112.5K per annum based on 2% of rateable value for all premises over £5,000 rateable
value and a flat fee of £100 for properties rated at less than £5,000 rateable value. The minimum payment of £100 means that
every business contributes, has a stake in the BID and takes part in improving Camborne. The highest levy will apply to Tesco
who will pay £16,000 per annum on their Wesley Street store.
Cornwall Council will contribute £10,676 per annum* to BID Camborne from its 12 hereditaments within the BID Camborne
boundary. That’s nearly £54K over 5 years of BID Camborne, funds that simply won’t be available if the BID doesn’t proceed.
*based on 12 properties in Cornwall Council ownership at the time of writing - August 2016. The levy is due in one annual
instalment on 1st April each year.
The chart below illustrates a breakdown of businesses contributing towards the BID by number
50% Retail 6% Public sector
15% Food and drink 9% Workshops, stores and garages
2% Accommodation and leisure 4% Other
14% Professional services including banks and surgeries
The chart below illustrates a breakdown of businesses contributing towards the BID by rateable value
49% Retail 15% Public sector
12% Food and drink 5% Workshops, stores and garages
7% Accommodation and leisure 1% Other
11% Professional services including banks and surgeries
The current BID Camborne will cease trading on 31 March 2017. Voting ‘Yes’ means that this
business plan can be delivered and together we can continue to improve Camborne.
18 www.cambornecando.co.ukCamborne Can do More 2017 -2022 Budget
Total
Item Year 1 Year 2 Year 3 Year 4 Year 5
(Five Years)
2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
BID levy at 2% (97% collection rate). 0%
£109,000 £109,000 £109,000 £109,000 £109,000 £545,000
inflation
Voluntary contributions £1,500 £1,500 £1,500 £1,500 £1,500 £7,500
Grant funding & interest £3,500 £3,500 £5,500 £7,500 £7,500 £27,500
Total income £114,000 £114,000 £116,000 £118,000 £118,000 £580,000
Expenditure
Theme 1 - Welcome to Camborne Town £27,500 £27,500 £27,500 £27,500 £27,500 £137,500
Theme 2 - Marketing Camborne Town £28,500 £28,500 £28,500 £28,500 £28,500 £142,500
Theme 3 - Supporting Camborne Town
£12,000 £15,000 £15,000 £11,000 £11,000 £64,000
businesses
Theme 4 - Future for Camborne £7,000 £6,000 £6,000 £8,000 £2,000 £29,000
Delivery and running costs
Collection fees £5,000 £5,000 £5,000 £5,000 £5,000 £25,000
BID management £22,000 £21,000 £21,000 £21,000 £21,000 £106,000
Administration and professional fees £8,500 £8,500 £8,500 £8,500 £8,500 £42,500
BID renewal costs £0 £0 £0 £4,000 £14,000 £18,000
Contingency budget £3,500 £2,500 £4,500 £4,500 £500 £15,500
Total Expenditure £114,000 £114,000 £116,000 £118,000 £118,000 £580,000
Voluntary or additional contributions
BID Camborne’s funding will come primarily from the BID levy. However, BID Camborne will seek to secure sponsorship,
grants and voluntary contributions to supplement the levy - enabling increased delivery and an enhancement of projects
throughout the five-year term. In the BID’s first term, these contributions amounted to £41K. However, these contributions
cannot be guaranteed and may be less or more than the outline budget.
Alterations policy
The BID projects, costs, time-scales and budgets can be altered subject to Board approval providing the changes fall within
the income of the BID and meet BID objectives. This enables the BID to operate flexibly to respond to changing demands of
levy payers, the economic landscape and potential opportunities. Any change to the BID boundary or to the levy rate would
require an alteration ballot.
9 What you need to know – the rules
The BID Ballot
1 The person, organisation or registered company that is listed on the non-domestic ratings list as being responsible for
payment of the rates of a property (also referred to in BID regulations as a hereditament) within the BID boundary on the day of the notice of the
ballot (13 October 2016) will receive a ballot paper and ballot letter and will be entitled to vote in a secret ballot.
For the BID to be approved, two tests need to be met:
a) More than 50% of those voting must vote in favour
b) Of the ‘yes’ votes, they must represent more than 50% of the total rateable value of all votes cast
www.cambornecando.co.uk 19Under the legislation, if these conditions are fulfilled, payment of a levy of 2% of rateable value each year for five years until 2022 becomes mandatory for all eligible businesses - regardless of how they voted. Businesses with a rateable value below £5,000 will be required to pay a flat rate of £100. 2 The ballot will be conducted independently by Cornwall Council and will be a confidential postal vote. Voters will have until 5pm on the close of the ballot (Thursday 1 December 2016) to return their ballot paper. A proxy vote is available and details will be sent out with the ballot papers. 3) If a business has more than one rateable property it will receive a ballot paper for each property. Each returned paper counts as one vote. 4) If the BID is approved through both tests being met, it will operate for five years from 1 April 2017 to 31 March 2022, delivering the projects outlined in this business plan. 5) The number of hereditaments liable for the levy is estimated at 300. 6) The results of the ballot will be announced on Friday 2 December 2016. The BID Levy 1) The levy rate to be paid by each hereditament or rateable premises will be calculated at 2% of its rateable value using the 2010 non-domestic ratings list. For premises with a rateable value less than £5,000, a flat fee of £100 will be payable. The first BID levy under the renewed BID will be due on 1 April 2017 with subsequent levies due each year until 1 April 2022. No inflationary increase will be applied to the levy. If you would like to know the rateable value of your premise, please refer to your rates bill or check www.voa.gov.uk 2) Under the BID regulations, Cornwall Council will be responsible for collection of the levy on behalf of BID Camborne and these arrangements will be formalised in an operating agreement that both parties sign. The levy income will be kept in a separate ring-fenced account and transferred to BID Camborne on a regular basis. The average collection rate over the last four years has been 95%. Cornwall Council will charge a collection fee for this service of 1.25% of the total levy due (£1,406 based on £112,500K). BID Camborne is also charged summons and liabilities costs that are incurred when chasing non-payers. This is shown in the outline budget. 3) Collection of the BID levy carries the same enforcement weight as collection of the non-domestic rates. 4) Where a hereditament is untenanted, tenanted, part-occupied or vacant and is undergoing refurbishment or being demolished, the property owner or person responsible for payment of the non-domestic rates will be entitled to vote and is obliged to pay the BID levy with no void period. Hereditaments that are let for non-commercial purposes are also liable for the levy whilst they remain listed on the non-domestic ratings list. 5) Charities and non-profit making organisations, with the exception of charities with premises that are offices, halls, clubs or community centres, will be liable to pay the full levy. 6) The BID levy will also not be affected by the small business rate relief scheme and businesses who already pay service charges to landlords will not receive any discount. The only exemption that will apply will be to tenants located within Trevithick Market on Trevithick Road. Whilst the occupiers of this building are individual market traders, it will be exempt from payment of the levy due to the transient nature of these traders. Instead the landlord has agreed to make a voluntary contribution each year to the BID. If the building reverts to an alternative use, the ratepayer will be obligated to pay the appropriate levy. 7) Exemptions, reliefs or discounts prescribed in the Non Domestic Rating (Collection and Enforcement) (Local Lists) Regulations 1989 made under the Local Government Act 1988, will not apply. 8) The BID levy will be calculated using the 2010 Non-Domestic Ratings list for the duration of the BID and the rating revaluation proposed for 2017 will be ignored for the purposes of calculating the levy. The exception to this will be any change of use or physical change to a property including new construction, merger, sub division, extensions and refurbishment where the hereditament has no entry in the 2010 list. Where a hereditament is entered into the ratings list after 31 March 2017 the BID levy will be calculated using the entry in the 2017 list. 9) The BID levy will have to be paid by a new rate-payer occupying an existing or new rateable property within the BID area up until the end of the five-year term on 31 March 2022, even if they did not vote on the business plan. Likewise, any new rateable property created during the lifetime of the BID will obliged to pay the levy. 10) The ratings list will be updated for any changes in rate-payer, appeals, additions or removals and liability will be adjusted accordingly. 11) If a business rate-payer occupies premises for less than one year, the amount of BID levy payable will be calculated on the number of days they occupy the property. 12) Services provided by statutory organisations within Camborne that have a correlation to the projects that the BID will deliver have been documented and can be seen at www.cambornecando.co.uk. The purpose of this it to ensure that BID Camborne is adding value to current service provision and supporting businesses rather than replacing or duplicating existing services. An agreement in principle, subject to a successful ‘yes’ vote, 20 www.cambornecando.co.uk
has been reached with Cornwall Council, Devon and Cornwall Police and Camborne Town Council that these baselines will be reviewed each year and
that issues will be reported through the localism team at Cornwall Council as and when they occur.
10 Governing and managing the BID
What is a bid
A Business Improvement District (BID) is a business-led scheme supported by Government legislation to improve a defined geographical area. A BID
is created when the majority of business ratepayers within that area vote to invest collectively in local improvements as outlined in this Final Business
Plan.
If the BID vote is positive, BID Camborne (a not for profit company limited by guarantee) established in January 2012 will be responsible for delivering
the projects within this business plan, as they have done during the first term.
There will be a Board of up to 15 elected directors who voluntarily support the BID and represent the businesses. Within the current articles of
association, there are up to ten places for levy-paying businesses, three from representative organisations and two voluntary places for people who
wish to support Camborne.
BID Camborne employs a BID manager who is responsible to the Board and who will deliver the projects in this business plan. BID Camborne operates
under the terms of its Articles of Association.
Current Board of Directors (as of September 2016)
Class A Directors (Chamber of Commerce and Camborne Town Council) Class C Directors (voluntary members)
George Le Hunte (Chairman)– Chamber of Commerce Michelle Macklin - The Fireplace, Pool
Position not filled – Camborne Town Council Wayne Richens (Vice-Chairman) - Richens Global
Trading, Pool
Class B Directors (levy payers)
Max Doble – Roy Doble Jewellery, Trelowarren Street
Class D Directors (co-opted members)
Lawrence Pavey – Celtic Independent Estate Agents, Cross Street
Alan Butterfield, Camborne Regeneration Forum
Sharon Lipscombe-Manley – Delight 2 Bite, Cross Street
Maria Long - Longacre Estates Property Letting, Commercial Street
Jon Stoneman - Café Soul, Cross Street
The BID is business-led for business benefit and all levy contributors will automatically become members of the company. All members will be invited
to Annual General Meetings where past and prospective BID activities will be presented. Accounts are independently audited each year and copies are
available on request.
How do we measure the impact of BID Camborne?
We are keen to ensure that BID Camborne makes a positive difference to our town and brings benefits to our businesses. We will continually review
and monitor performance against the business plan and objectives to make sure we are delivering on our pledges and to ensure our members are
getting value for money and we are meeting their needs.
New for this term will be our customer consultation project where we will ask both locals and visitors what they like and dislike about
Camborne, what influences them to visit and what would make them stay longer and spend more. This will provide a measurement of how successful
our existing BID projects are from a customer perspective as well as providing valuable information on what we could do to improve Camborne.
We will introduce an annual survey of BID levy-payers and utilise any other third party information we are able to get such as the Camborne Chamber
of Commerce business survey, footfall research, occupancy rates and car park usage figures.
Communications
We will issue an e-newsletter regularly to keep you abreast of news and we will print and distribute a hard copy newsletter quarterly. We will also
communicate via social media including Facebook. Approved minutes of the Board meetings are available to download at www.cambornecando.co.uk
Every levy-payer is invited to the BID Camborne Annual General Meeting and is entitled to be nominated to become a board director when places
are available. Feedback from levy-payers is always welcome. Our BID Camborne Manager works out of our office on Cross Street and is happy to be
contacted by either phone or email.
www.cambornecando.co.uk 2111 Where will the BID operate? The following streets are included in the BID Camborne area, either in whole or in part. • Adelaide Street • Albert Street • Basset Road • Basset Street • Centenary Street • Chapel Mews • Chapel Street • Church Lane • Church Street • College Street • Commercial Square • Commercial Street • Cross Street • Dolcoath Avenue • Dolcoath Road • Foundry Road • Gurney Lane • Gurney Mews • Hooper Lane • Kerrier Way • Mitchell Lane • Moor Street • New Connection Street • North Parade • North Road • Rectory Road • Rosewarne Road • South Terrace • Trelowarren Street • Treswithian • Treswithian Road • Trevenson Street • Trevithick Road • Union Street • Vyvyan Street • Wellington Road • Wesley Street 22 www.cambornecando.co.uk
12 What happens next?
September 2016
Final BID levy-payers voting list is prepared to ensure that ballot papers reach the correct recipient.
October 2016
Final BID Camborne business plan sent to all named voters of levy-paying businesses (this document).
Notice of ballot to be issued on 13 October 2016 with ballot paper to be despatched on 31 October 2016.
November 2016
The vote
December 2016
Close of ballot will be Thursday 1 December 2016 at 5pm with result declared on Friday 2 December 2016.
www.cambornecando.co.uk 23VOTE
YES!
For more information, contact Mel Martin, BID Camborne Manager,
BID Camborne Office, 12a Cross Street, Camborne, Cornwall, TR14 8EX.
Telephone 01209 711419 | Email mel@cambornecando.co.uk | www.camborecando.co.uk @BIDCamborne
This doucment has been produced by BID Camborne, working on behalf of the businesses in Camborne. Created - September 2016You can also read
