BUSINESS FINANCE ACCOUNTING MANAGEMENT ECONOMICS - HELP University
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BUSINESS
FINANCE · ACCOUNTING · MANAGEMENT · ECONOMICS
MARCH 2021 EDITION
MESSAGE FROM
THE DEAN
WELCOME TO THE
LARGEST ACADEMIC FACULTY
AT HELP UNIVERSITY
In the 21st century, conventional education is no longer relevant, HELP is a popular choice for students who wish to pursue
applicable or adequate in the changing economic environment. business, tourism and hospitality studies not only because of its
The Faculty of Business, Economics and Accounting at HELP academic excellence but also its teaching quality. We also provide
University offers students an exciting and diverse learning students with a wide range of services and extracurricular
experience and it also nurtures critical skills to ensure their activities aimed at building character, infusing leadership qualities
The new Business Analytics and Technology success in the career world. and positive values, and taking care of their physical, mental and
Innovation Centre at HELP's Subang 2 campus emotional health. Our educational philosophy is holistic and
Among the valuable skills that they learn are: uncertainty comprehensive.
management, teamwork, conflict resolving, effective
presentation and negotiation; and entrepreneurship. We sincerely welcome you to join our programmes and achieve
excellence with us.
We offer the Bachelor of Business (Hons) programme which
allows students to specialise in one of these seven areas: Stephen Wu
THE ANALYTICS-DRIVEN
Accounting, Entrepreneurship, Finance, Human Resource
Management, International Business, Hospitality Management Dean, Faculty of Business, Economics and Accounting
and Marketing. We also offer the Bachelor of Economics (Hons),
ENTREPRENEURIAL UNIVERSITY Bachelor of Management (Hons), Bachelor of Tourism
Management and Bachelor of Business Psychology and the
Diploma in Business programmes.
To prepare for the future, we are transforming to become the Internationally, HELP has earned further recognition for its
Analytics-Driven Entrepreneurial University. Our effort is innovative efforts. In the QS Star Rating System, we were awarded The curriculum is broad-based in nature. It emphasises active
recognised by MDEC which conferred on us the Premier Digital the maximum 5 Stars in 9 categories of endeavour, including learning through problem-solving and real-life case studies.
Tech University Award. We also received the MDEC Recognition Online Learning and Business and Management Studies; in the QS
Our accounting programme is the first Malaysian university
for Certificate training in Data and Business Analytics for World University Ranking we were placed No. 1 in Asia for
programme to be accredited by CPA, Australia. Furthermore, our
students. Outbound Student Exchange in recognition of our achievements
accounting programme is granted maximum exemptions by
in placing students in top institutions worldwide and for being a
professional bodies such as ACCA, ICAEW and MAICSA.
To support this transformation, HELP invested RM25 million in university of choice for students from many continents.
the Business Analytics and Technology Innovation Centre Our students can transfer credits to many top universities in
(BATIC) which will innovate and incubate techno-
entrepreneurship. At the same time, we are investing heavily in
ALL HELP STUDENTS During the last 33 years,
HELP has been exploring and
Australia, UK and New Zealand, including The University of
Queensland, University of Melbourne, Australian National
re-skilling and up-skilling staff capabilities in data science and ARE ELIGIBLE experimenting with University, University of New South Wales, Macquarie University,
data analytics. We are getting bigger, better, bolder in our FOR THE FREE innovative ways to evolve our University of Western Australia, University of Liverpool,
innovative education investment. education philosophy,
CERTIFICATE IN principles and practices. To
University of Bristol, Queen's University of Belfast, University of
Leeds, Cardiff University, University of Essex, University of
Besides using analytics to drive our management and teaching, DATA AND BUSINESS achieve the 3 Cs (Character Otago and many others. Our business programme is the only one
we are also building our research capability in analytics
application. Part of the research grant from the Ministry of
ANALYTICS COURSE. development, Competency
in leadership, and
in Malaysia which permits students to transfer their credits to the
final year of The University of Queensland Business/Commerce
Education and internal funding is allocated for analytics Competency in a profession), we have designed the TEA culture to programme.
research. nurture the right skills and predisposition in our students.
Furthermore, we have various internships and graduate training
To complement the above development, we have signed up with TEA is the acronym for Thinking mind, Entrepreneurial attitude, programmes with many leading multinational companies
Bloomberg to set up one of the largest Bloomberg Finance Labs Analytics skills: T is about robust thinking skills; E is about having a including General Electric, KPMG, PWC, Ernst & Young, Deloitte
among private institutions in Malaysia. This resource facility problem-solving mindset; A is about the skills in applying evidence- and BDO. Hence, our graduates are preferred employees of
boosts the economics, business, financial and analytics training based management using data analytics. Each of these is top companies.
in our Faculty of Business, Economics and Accounting, the ELM supported by a programme of skills training and attitude
Graduate School and the Faculty of Computing and Digital development, viz the Critical Thinking Skills Programme, the
Technology. Entrepreneurship-Leadership-Management Programme (ELM),
and the Analytics Certificate Programme. This is the core
In addition, we have training and internship collaboration with education culture of HELP University as we prepare our students
multinational companies such as Alibaba, Sheng Tai International to be IR 4.0 future ready. HELP'S VISION HELP'S MISSION
and other techno-entrepreneurs. • To be a university with a strong culture of quality • To be a university with a strong research focus in To help people succeed
and leadership that focuses on sound academic our key areas of excellence in life and to live a life of
standards, continuous improvement, and the • To be a university that shares our success with the significance through
talent development of students and staff stakeholders and communities we serve education
• To be a university that offers a learning
experience that enhances career development,
lifetime values and personal fulfilment
2 3
OVERVIEW PROVEN PERFORMANCE
WHY BUSINESS AT HELP NATIONAL TOP THREE
LARGEST ACADEMIC FACULTY AT
HELP UNIVERSITY
CAREER READINESS AND COMPETITIVENESS
The curriculum is broad-based in nature; it emphasises active
CPA AUSTRALIA-KPMG COMPETITION
The Faculty of Business, Economics and Accounting is a learning through team-based projects and business simulations,
using real-life case studies to enhance problem-solving skills and The HELP team emerged in the Top 3 teams (not ranked) at the national The HELP team emerged as one of
comprehensive business and hospitality and tourism management
school distinguished for the quality of its academic staff, the hands-on experience. These skills and competencies are level in the CPA AUSTRALIA-KPMG Case Competition 2018 "Student to the National Top 3. All the winning
breadth and depth of its programmes, the recognition accorded strengthened through student activities such as participating in Strategist: Career Take-Off". This competition, restricted to third year final team members were offered
by world-class universities, accreditation from professional bodies various local and international competitions and conferences, and semester students with a CGPA of 3.20 and above, attracted 29 teams employment at KPMG Malaysia.
and its close links with the industry. It was formed in 1986 at the organising professional and social events. Many of our graduates from various universities in the country.
inception of HELP in the same year. At present, it is the largest are headhunted by global employers for their analytical skills and
academic faculty at HELP University with more than 2,500 resourcefulness. In the face of rapid developments in computer
undergraduate students. technology, and to keep up with the times, we realise the need to
transform the undergraduate business education by incorporating
QUALIFIED AND REMARKABLE LECTURERS relevant subjects that ensure readiness for survival in the Digital
Experienced faculty members with an excellent track record of Frontier. Our newly minted tracks for the marketing major which
nurturing top achievers - 172 scholarship recipients from The include the Digital Business track and the E-Commerce track will
University of Queensland to date (placed #48 in the QS World fulfil this Digital Transformation by equipping our students with
Ranking 2019). 40% of our lecturers have doctoral degrees in effective skills and an efficient mindset.
their specialised fields and most of our lecturers have more than
10 years of teaching experience at HELP University and Furthermore, industry and technology-based modules such as Fin
substantial corporate work experience. Tech, Business Analytics, Artificial Intelligence, Block Chain,
Cryptocurrency, eCommerce Start-ups, Digital Business,
INDUSTRY ADVISORY BOARD Cybersecurity are embedded in the curricula thus producing
analytics-driven graduates who are innovative, entrepreneurial,
The IAB is established with the aim to ensure that the Business
global mindedness and future skilled.
programmes offered by the faculty are relevant and meet the
expectations of the industry. It also strengthens the faculty’s ties
with the industry. The IAB comprises senior industrialists and
PROVEN PERFORMANCE
professionals with both local and global exposure, who advise the Our students have won numerous scholarships from top
faculty on its curriculum in the context of industry trends and universities such as UQ, Melbourne, ANU, UNSW, Macquarie,
employment prospects. The panel members support the faculty’s Cardiff, Essex and many others. Furthermore, our students have
activities in placing undergraduates in their internship won various competitions such as CPA Australia-KMPG Case
programmes and for employment upon graduation. Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead.
Challenge, EY Young Tax Professional of the Year, OSK Stock
DEDICATED FACILITIES Market Challenge and many others.
Our learning spaces are designed to encourage our students to
collaborate. They're equipped with built-in technology and can be
WORKPLACE EXPERIENCE & INTERNSHIP
customised to suit different classes. The Business Analytics and We integrate work experience into our programmes thus enabling
Technology Innovation Centre (BATIC) houses the largest our students to make strong connections with industry leaders
Bloomberg laboratory in Malaysia, a trading room and an from EY, KPMG, Deloitte, PwC, HSBC, OCBC, L'Oréal, Unilever,
Incubation hub to advance research and training in the area of GE, Accenture, BCG and many others. We have various internship
financial securities trading, techno-entrepreneurship and business and graduate training programmes with many leading
analytics. Our students have access to real-time global financial multinational companies. These include Affin-Hwang Asset
instruments and data in Bloomberg Laboratory and Trading room Management, Fave Malaysia, AIA, KPMG, Eastin Hotel, Unisem,
thus providing our students with hands-on experience on financial Ogilvy & Mather, BDO and more. Hence, our graduates are
markets, products and trading activities and making HELP preferred employees of global companies.
University the hub for Finance and Investment Education in the Terrell Thu Jyee Chen Jasmyn Lee Jia Min Owen Puah Ting Wei
country. GATEWAY TO INTERNATIONAL UNIVERSITIES • Bachelor of Business (Accounting) • Bachelor of Business (Accounting) • Bachelor of Business (Accounting)
HELP University is a gateway to many international universities, (Hons), HELP University (2019) (Hons), HELP University (2019) (Hons), HELP University (2019)
RESEARCH AND DEVELOPMENT enabling students to transfer credits to top universities in • Awarded the HELP-Chong Hwa • HELP University Merit Award • Awarded the HELP-Chong Hwa
Our research is founded on collaboration – including partnerships Australia and the UK, including the University of Queensland, Independent School Scholarship (2017) Independent School Scholarship
with industry and government and we shall focus on Business University of Melbourne, Australian National University, (Full Scholarship) • HELP University Distinction (Full Scholarship)
Analytics, Digital Business, Investment Management, Fin Tech and University of New South Wales, University of Western Australia, • Chong Hwa Independent High Award (Partial Scholarship) (2016) • Chong Hwa Independent High
Accounting. Our faculty members have won various research Macquarie University, Queensland University of Technology, School, Jalan Ipoh (2015), 8 As • SMK Desa Mahkota (2015) School,KL (2015), 7 As in UEC
grants including from the Ministry of Education, Malaysia. Many Cardiff University, University of the West of England, University in UEC • SMK Kepong Baru, KL (2013), 10 • Chong Hwa Independent High
of them have published in international journals and some of them of Bristol, Queen's University of Belfast, University of Essex, • Chong Hwa Independent High As in SPM School,KL (2014), 7 As in SPM
have been invited to be key note speaker or moderator at Bangor University, University of Leeds and University of School, Jalan Ipoh (2014), 9 As
international conferences and seminars. A few of them have won Liverpool. Furthermore, HELP University is the only university in in SPM
the Emerald Literati Award. Malaysia with an exclusive 2+1 credit transfer arrangement with
the University of Queensland.
4 5
MULTIPLE AREAS OF PROVEN PERFORMANCE
SPECIALISATION IN BUSINESS ELM Available at ELM Business School
S2C Available at Subang 2 Campus
DIPLOMA IN BUSINESS ELM S2C
KPT/JPS (R2/340/4/0436) (A6487) 01/25
The Diploma in Business is a two-year HELP University This programme has been structured and developed in
programme that prepares students for admission into the second consultation with, and is moderated by, foreign universities to The comprehensive curriculum in
year of business-related degree programmes at HELP and ensure that it is of an acceptable international standard.
internationally recognised universities. It is widely accepted by The curriculum is designed to provide students with a sound
the HELP University Bachelor of
Australian, British and New Zealand universities as being background in accounting, finance, marketing, management and Business (Accounting) (Hons)
equivalent to their first year course of studies. related business subjects. programme has provided me with a
Furthermore this is a fast track programme to complete a Apart from preparing students for entry into business degree
fast track to complete my ACCA
bachelor degree in business at HELP University and some of its programmes, the Diploma in Business adequately prepares programme and a strong foundation
overseas partner universities as students will only require about students for the job market as well. Upon completion of this towards my career development in the
3.5 years instead of 4 years to complete a bachelor degree in programme, graduates will have acquired the knowledge and investment industry. The programme
business. The saving in duration to complete a bachelor degree in practical skills in business which will enhance their competency to
business will enable the graduates to enter the workforce about 6 complete their assigned tasks. has taught me to think strategically and
months ahead of others. strengthen my analytical skills.”
KHAW CHING AI
Manager, Investment Asia Capital Reinsurance Malaysia
BACHELOR OF BUSINESS (ACCOUNTING) (HONS) ELM S2C (Current)
KPT/JPS (R2/344/6/0235) (A10833 ) 10/24 ACCA
MBA, HELP University (2015)
Accounting is concerned with the measurement, reporting The curriculum has been designed to fulfill the requirements
Bachelor of Business (Accounting) (First Class Hons),
and evaluation of information, including computerised of professional accounting bodies like CPA Australia, ACCA, HELP University (2012)
information, which assists in the management of resources in ICAEW, CIMA, MIA and many others where exemptions can HELP University President's Award Winner (2012)
business entities and government organisations. be obtained. At the same time, the curriculum provides a Foundation in Arts, HELP University (2008)
student with a broad-based education, thus enabling success SMK Puteri Ampang (2006)
This programme prepares students to become professional in the highly competitive work environment. Furthermore,
accountants. It covers theoretical and conceptual accounting top accounting professionals from the Big 4 accounting firms
matters combined with the basic accounting skills needed to are invited to participate in teaching as adjunct staff. They
make graduates employable. bring real-world perspectives into the classroom setting.
BACHELOR OF BUSINESS (ENTREPRENEURSHIP) (HONS) ELM
KPT/JPS (R2/340/6/0388) (A10830) 10/24
Entrepreneurship creates value and contributes to all-round and critical areas that uniquely define entrepreneurship. Through
progress. It is an integrated discipline that draws on knowledge a combination of academic and clinical experiences, students are
and skills developed in a variety of areas. Entrepreneurial able to develop an appreciation and understanding of the
endeavours are successful when students are able to identify and entrepreneurial process. Upon completion of the programme,
assess opportunities, and enable action to be taken to pursue graduates will understand the motivations, behaviours, and
these opportunities. strategies necessary to create, implement, and sustain new ideas
and ventures.
The programme’s curriculum blends the traditional components
of a management education with the study of those content, skill,
BACHELOR OF BUSINESS (FINANCE) (HONS) ELM S2C
KPT/JPS (R2/343/6/0121) (A5951) 10/24
Finance is concerned with the study of financial instruments, quantitative techniques and methodologies, economics and
institutions, markets and systems. It involves the study of management.
financial decision making under uncertainty, which has
applications in many fields including banking, financial On completion of this programme, graduates will understand:
consulting and planning, funds management, merchant • how corporations make financial decisions
banking, stockbroking and treasury. • how individual investors select and manage their investment
opportunities and portfolios
This programme provides rigorous training in the theory • the intricacies of derivative securities
and applications of finance. The programme involves a core in • the management of the financial services industry.
mainstream finance supplemented with studies in related
6 7
MULTIPLE AREAS OF BACHELOR OF BUSINESS PSYCHOLOGY (HONS) S2C
KPT/JPS (R2/340/6/0706) (A7364) 01/22
SPECIALISATION IN BUSINESS ELM Available at ELM Business School This programme is designed to provide skills in organizational and Upon completion of the programme, students will have:
S2C Available at Subang 2 Campus systems management reinforced with psychological insights and • Developed an understanding of human behaviour and
behavioural science. By integrating management studies with the organisational dynamics that reflect business success
critical and analytical methods of psychology, it meets the needs • Gained the skills to function effectively in group and
of students intending to pursue careers in personal management, organisational settings
BACHELOR OF BUSINESS (HUMAN RESOURCE MANAGEMENT) (HONS) ELM training and development, human resource management and
KPT/JPS (R2/340/6/0387) (A10832) 10/24 employee and customer relations.
The realisation of the importance of proper human resource students to work in all areas of human resource management in
management has been reflected in the hiring of people with both the public and private sectors. The programme aims to
specialised skills in personnel management, compensation, labour
relations, training and management development, and the use of
provide a broad understanding and appreciation of organisations
as well as skills in basic Human Resource Management functions.
BACHELOR OF MANAGEMENT (HONS) ELM
KPT/JPS (R2/345/6/0097) (A6913) 08/21
organisational development consultants.
This programme will appeal to students who wish to obtain a Upon completion of the programme, graduates will be able
Upon completion of the programme, graduates should be able to
general education in the disciplines which underlie the theory to analyze management issues, develop critical skills for a wide
This programme is designed to provide students with an in-depth help shape an organisation or business through staff planning, job
and practice of management. The degree aims to cover the range of real-world business and professional situations and be
knowledge of the three management functions that have analysis and design, appraisal of staff performance and
analysis of a specific set of topics but also to teach logical prepared for a career in business administration and
become most critical in modern organisations: personnel assessment of training needs.
analysis of social and individual decision-making process. management.
management, industrial relations and organisational behaviour.
These emphasise both practical and conceptual skills to enable
BACHELOR OF ECONOMICS (HONS) ELM
KPT/JPS (R2/314/6/0010) (A7952) 09/22
BACHELOR OF BUSINESS (INTERNATIONAL BUSINESS) (HONS) ELM S2C
The Bachelor of Economics (Hons) is an excellent starting point Upon completion of the programme, graduates will have an
KPT/JPS (R2/340/6/0386) (A6238) 10/24
for a career in the accounting, finance and banking professions. understanding of fundamental issues, debates and problems
This programme is designed for students who wish to Upon completion of the programme, graduates will have learnt Organised in terms of modules that emphasise both theory and related to the operations of financial systems at both micro and
specialise in courses that lead to a career in international interpersonal, negotiation, and leadership skills. Graduates will relevant applications, the programme offers a systematic macro levels in the context of national and global economies.
business management. The programme provides a broad have also learnt how to generate global and local creative exposure to tools with which to analyse financial markets, banking They will be ready for a career in various accounting, finance and
foundation in business in addition to specialised studies in strategies, as well as the skills to effectively implement them. operations, corporate financial decision making and accounting banking professions.
international management and international marketing. reports.
BACHELOR OF BUSINESS (MARKETING) (HONS) ELM S2C
BACHELOR OF BUSINESS (HOSPITALITY MANAGEMENT) (HONS) ELM
KPT/JPS (R2/342/6/0099) (A5952) 10/24
KPT/JPS (R2/811/6/0287) (A6839) 03/26
With great competition in markets arising from deregulation, major which include Digital Business track and E-Commerce The hospitality industry encompasses diversified fields within career doors and helping managers to be more fully attuned
technological change and globalisation, an understanding of track will fulfill this Digital Transformation by equipping our the service industry, including hotels, resorts, restaurants, to the culture, services and competitive aspects of the sector.
marketing is becoming increasingly crucial for professionals in both students with effective skills and an efficient mindset. event planning, theme parks and others from the tourism
private and public business areas. In a competitive world, graduates industry. Not only does Hospitality Management concern Hospitality Management is a vibrant and challenging career.
with the ability to add value to products and services have an edge Upon completion of the programme, graduates would acquire accommodation and food and beverage services, but it also Graduates can find employment in casinos, hotels,
over others. This programme is designed to provide students with a decision-making skills and be innovative in their approach in covers areas like meetings and events, gaming, entertainment restaurants, convention centres and special event
sound background in business, together with an understanding of problem-solving. Furthermore, the programme develops critical and recreation, tourism services and visitor information. management companies. Hence, this programme is ideal for
marketing’s role within and between organisations. thinking and communication skills so that graduates may deal people who are mobile, free-spirited and eager for new
effectively with the continually changing business environment. To In such a broad-based industry, career opportunities are experiences and cultures. This major delves into international
In the face of the exponential growth of computer technology, we achieve these aims, the programme integrates the development of extensive. As the hotel and hospitality industry moves hotel operations management, technological applications in
realize the need to transform the undergraduate business education practical skills and knowledge, with a strong emphasis on increasingly from a skill-based to a knowledge-based industry, hospitality management and large-scale services
by incorporating relevant subjects that ensure readiness for survival understanding current theories and the latest research. higher learning has become increasingly critical to opening management, as well as small business operations.
in the Digital Frontier. Our newly minted new tracks for marketing
BACHELOR OF TOURISM MANAGEMENT (HONS) ELM
BACHELOR OF BUSINESS ANALYTICS (HONS) S2C KPT/JPS (R2/812/6/0113) (A10692) 02/25
KPT/JPS (N/340/6/0801) (PA13819) 07/25 The programme is designed to produce graduates with an in-depth Tourism as a career offers many opportunities. It provides
grasp of concepts and perspectives in the tourism industry, who employment to millions of people directly and indirectly. This
HELP Bachelor of Business Analytics (Honours) programme Graduates of this programme will be able to assume a variety of are able to source, analyse and critically evaluate information on industry has an enormous scope and is growing and generating jobs
aims at producing graduates who are not only knowledgeable in positions such as business analyst, operations research analyst, physical features, attractions and the impact of events on the for qualified job seekers. The industry has something to offer for
the business discipline but who are also data-driven, able to market research analyst, operations analyst, quantitative environment. The programme is developed to be industry focused almost everyone and can absorb people with diverse skills.
generate statistical outputs using a variety of analytical tools and analysts, project manager, digital marketing manager, so that graduates can function effectively as active professionals
techniques, interpret them, and make effective managerial transportation logistics manager, and others. and are able to promote tourism at different levels – local and The hospitality and tourism industries are very people-oriented. If
decisions based on the findings. worldwide. The areas of specialisation in this programme are travel, interacting with new people is what you love and you take pride in
event, recreation and entertainment management. making people happy, then this could be your career choice.
8 9
PROVEN PERFORMANCE CAREER PROSPECTS*
*PARTIAL LIST OF CAREER PROSPECTS
CERTIFIED PRACTISING ACCOUNTANTS (CPA) AUSTRALIA ACCOUNTING • Financial Controller • Marketing Communications Manager
Students who have completed the HELP University Bachelor of Business • Chartered Certified Accountant • Investment Fund Manager • Product Manager
FIRST CPA AUSTRALIA (Accounting) (Hons) programme are eligible to apply to become Associate • Chartered Management Accountant • Investor Relations Officer • Retail Manager
ACCREDITATION IN Members of CPA Australia where they will be required to complete six • Chartered Public Finance Accountant
• Company Secretary
• Risk Management Manager • Sales and Promotion Manager
• Event Manager
MALAYSIA
CPA segments under the CPA Programme. On completing the six HOSPITALITY MANAGEMENT/TOURISM
segments and the Practical Experience Requirement (which usually • Corporate Treasurer MANAGEMENT • Logistics Specialist
For a Malaysian private university's • Internal Auditor • Catering Manager • Digital Strategy Manager
consists of three years of relevant working experience), they can advance
Accounting programme • Management Consultant • Conference Organiser • Digital Marketing Analyst
to CPA status and thereafter apply for membership of the Malaysian
• Tax Adviser • Event Coordinator
Institute of Accountants (MIA). BUSINESS PSYCHOLOGY
• Tax Inspector • Hotel/Resort Manager • Human Resource Manager
BUSINESS ANALYTICS • Restaurant Chain Area Manager • Industrial Relations Consultant
• Data Business Analyst • Travel Agency Manager • Market Researcher
MALAYSIAN INSTITUTE OF • Quantitative Analyst • Tour Operator • Public Policy Advisor
CHARTERED SECRETARIES AND • Market Research Analyst • Training and Development Manager
ADMINISTRATORS (MAICSA) HUMAN RESOURCE MANAGEMENT
• Business Analysis Manager • Compensation Specialist • International Business Manager
The Malaysian Institute of Chartered • Business Competency Manager • Activities and Program Manager
Secretaries and Administrators (MAICSA) • Corporate Trainer/Instructor
• Investment Fund Manager • Human Resource Manager
grants maximum exemptions to graduates MANAGEMENT
• Business Analytics Trainer/Consultant • Labour Relations Manager • Human Resource Management
of the HELP University Bachelor of Business • Business Operations Manager • Personnel Consultant • Operations Management
(Accounting) (Hons) degree programme • Product Manager • Staffing Specialist • Strategic Management
and Bachelor of Business (Finance) (Hons) • Operations Manager • Training/Staff Development Manager • International Management
degree programme. Graduates of these two • Relationship Manager
INTERNATIONAL BUSINESS • Quality Management
programmes are only required to complete • Human Resource Manager
• Expert Manager • Leadership
• Transportation & Logistics Manager
the final stage of the MAICSA International CHAMPIONS IN THE CIMB ASEAN STOCK CHALLENGE • Global Market Analyst Consultant ECONOMICS
Qualifying Scheme (IQS) programme (by The HELP winning team In Bangkok: (centre, left to right) Chan Kao Sem, Mooi Weng Hou ENTREPRENEURSHIP
• International Business Analyst • Researchers
examination) which comprises four subjects. and Chia Cheok Sun with HELP President Datuk Dr Paul Chan and CEO Datin Chan-Low • Business Consultant • Consultant • Accountancy
Kam Yoke (4th and 3rd right), Dean of the HELP Faculty of Business, Economics and • Institutional Development Manager
Graduates of the other HELP University Accounting Mr Stephen Wu (2nd right), senior lecturers Mr Gooi Chee San and Mr • International Operations Manager • Banking and Insurance
• Entrepreneur • Regional Marketing Manager
Bachelor of Business in Marketing, Selvanadan Muniappan (1st and 2nd left), and Ms Liew Huey Min (right). • Telecommunication
• Intrapreneur • Trade Relationship Manager
Entrepreneurship, Human Resource • Financial Management
• Investment Adviser
Management and International Business MARKETING • Consultancy
• Joint Venture Consultant
(Hons) degree programmes are required • Brand Manager • Information Management
THE ASSOCIATION OF CHARTERED THE CHARTERED FINANCIAL
FINANCE • Education
to complete the MAICSA International CERTIFIED ACCOUNTANTS (ACCA) ANALYST® (CFA) INSTITUTE • Business Development Manager
• Credit Manager • Market Researcher • Federal, State and Local Government
Qualifying Scheme (IQS) 1 & 2 which Students who have completed the HELP HELP University Bachelor of Business • Financial Analyst
comprises eight subjects. University Bachelor of Business (Finance) (Hons) degree programme has
(Accounting) (Hons) degree programme been accepted into the CFA Institute
are eligible for nine exemptions out of 13 University Recognition Programme. This
MALAYSIAN INSTITUTE OF
subjects from ACCA. ACCA has allowed status is granted to institutions whose
STUDENT
ACCOUNTANTS (MIA) Students have the opportunity to join our Student Mobility Programme either
Students who have completed the HELP HELP University’s Bachelor of Business degree programmes incorporate at least
on a short-term or long-term basis. This programme allows students to live and
MOBILITY
University Bachelor of Business (Accounting) (Hons) programme students’ 70% of the CFA Candidate Body of
conditional exemption (CE) into the ACCA study in one of our partner universities which can enhance their international
(Accounting) (Hons) degree programme Knowledge (CBOK), which provides
experience and help them develop their cross-cultural understanding of a
are eligible to apply to sit for the MIA
Qualifying Examination (QE) which
Programme. The CE offering will allow our
second and final year students of the
students with a solid grounding in the
CBOK and positions them well to sit for PROGRAMME foreign country. There are two different types of outbound mobility
programmes:
consists of four papers. Bachelor of Business (Accounting) (Hons) the CFA exams.
programme to take their ACCA
SUMMER OR WINTER CAMPS
Upon completion of the four papers and Professional Level subjects prior to
SOCIETY OF ACTUARIES (SOA) This programme is only made available to those who wish to take part in this
with three to four years of relevant completion of their Bachelor's degree
Students who have completed the HELP programme on a short-term basis in one of our partner universities. It typically
working experience, students can apply programme.
University Bachelor of Business (Hons) ranges from 2 to 4 weeks, where students will have the chance to mingle not
for membership of MIA . The MIA’s QE is
degree programme are eligible to apply only with the local students but also with international students from all over the
the third and final route to gain admission
FINANCIAL PLANNING ASSOCIATION for Validation by Educational Experience world.
into the MIA, after which they are officially
OF MALAYSIA (FPAM) (VEE) credit with the Society of Actuaries
recognised as Chartered Accountants. THE LONG-TERM EXCHANGE PROGRAMME
Students who have completed the HELP (SOA) if they have received a score of DI2
University Bachelor of Business (Finance) or better in the VEE-approved courses. This will be held during a regular semester of 16 weeks in one of our partner
THE INSTITUTE OF CHARTERED (Hons) degree programme are eligible for The courses that are approved include universities where students will have full immersion in the local life as they
ACCOUNTANTS IN ENGLAND AND Module 3 exemption. Students will then be QBM101 Business Statistics, ECO101 experience studying with other local students in their classes. Universities in
WALES (ICAEW) required to complete Module 1, Module 2 different countries will have different intakes:
Principles of Microeconomics, ECO102
Students who have completed the HELP and Module 4 in order to be awarded the a. March-June/September-December in Korea
Principles of Macroeconomics and FIN202
University Bachelor of Business Certified Financial Planner (CFP). b. February-June/July -November in Australia
Financial Management. This will allow the
(Accounting) (Hons) degree programme c. Sept-Jan or Jan-June in UK
students to meet part of the necessary
are eligible for eight exemptions out of 15
requirements in acquiring the For further information on the above programme, please refer to the administration office of Faculty of Business, Economics and Accounting.
subjects from ICAEW.
Associateship with SOA.
10 11
ACHIEVERS PROGRAMMES
AND ALUMNI
HELP BUSINESS GRADUATES ARE NOW WITH DIPLOMA IN BUSINESS
LEADING MULTINATIONAL COMPANIES INCLUDING PROGRAMME DETAILS ASSESSMENT
ERNST & YOUNG, KPMG, DELOITTE'S, PWC, CIMB, • 2-year programme Most subjects follow the assessment pattern below:
MAYBANK, OCBC, DHL, TESCO AND MORE. • Students are required to complete 20 academic subjects and 4 Continuous assessment - 40%
MPU subjects Final examination - 60%
• 14 weeks for full semester; 7 weeks for half semester
• Fast track and overseas study trip ENTRY REQUIREMENT
Crystal Gan Tze Jin
Any one of the following:
Assistant Manager, OCBC
Bank Malaysia SUBJECTS • SPM/O-levels with at least 3 credits (including a pass in SPM
BCom (Fin) (UQ) (2016) Year 1 - Academic Subjects Bahasa Melayu and Sejarah)
BBus (Fin) (HELP) DIP1ACC03 Basic Accounting • Senior Middle 3 (UEC) with at least 3 Bs
HELP-UQ Scholarship Holder DIP1BUS01 Introduction to Business Administration • Equivalent qualification
Foundation in Arts (HELP) DIP1ECO03 Basic Economics
SMK St Mary, KL DIP1ENG01 English 1 INTAKES
DIP1ENG02 English 2 January, March#, May, August, October#
Yip Chee Meng DIP1ITC03 Digital Information Technology
The Diploma in Business
programme has provided me Senior Associate, KPMG DIP1MAT01 Basic Business Mathematics I # This intake is only applicable for those entering the programme
with a strong foundation to do my MBA (HELP) (2018) DIP1MAT02 Basic Business Mathematics II without being granted any exemptions.
Bachelor of Business (Accounting) BBus (Acc) First Class Hons DIP1SSK04 Elementary Law
degree programme. The academic (HELP University) (2014)
faculty in the diploma and bachelor HELP University President’s For Business Psychology pathway
1
Award Year 2 - Academic Subjects
degree programme are made up of
2
For Tourism Management pathway
Foundation in Arts (HELP) D2ACC100 Financial Accounting
high level industry professionals and
academics with active consultancy SMK Taman SEA KL D2ACC110 Accounting for Business Decisions
portfolios. Their invaluable work D2ECO110 Microeconomics
expertise honed from years of Ong Vincent D2ECO120 Macroeconomics
experience have trained me well for Business Development D2FIN100 Introduction to Finance
my current job.” Executive, Maybank D2LAW110 Business Law Diploma in Business
CHAI MING TAK BBus (Fin) First Class Hons D2MGT100 Organisations & Management student Wu Yuen Theng,
Koh Kang Swee (HELP) (2014) a winner of the Hong
Tax Associate II, Ernst & Young D2MGT120 Introduction to Business Ethics
Business Development Foundation in Arts (HELP) Leong Foundation's
Bachelor of Business (First Class Manager, RHB Bank Berhad D2MKT110 Marketing Principles
Hons) Accounting (2018) Chong Hwa Independent ROAR Scholarship, has
Malaysia High School KL D2QBM117 Business Statistics participated in the
Diploma in Business (2016) BBus (Fin) First Class Hons
Hong Leong Foundation ROAR Cultural Exchange
(HELP) (2014) Choose 1 elective from the following Programme at Kuokmin
Scholarship Holder (2014-2018) Han Pei Wun
Hin Hua High School, Klang DIP1PR01 Introduction to Public Relations University, Korea.
Tutor, UQ Business School
BBus (Fin) First Class Hons D2BIP200 Diploma Internship Programme
Choi Pui Mun (UQ) (2013) D2HRM100 Introduction to Human Resource Management
Megan Gail Ventura Assistant Manager, BBus (Acc) (HELP)
KPMG (Singapore) D2MGT201 Organisational Behaviour
BBus (Acc & Fin) (UQ) Foundation in Arts (HELP
BCom (Acc & Fin) (UQ)
D2PSY101 Introduction to Psychology 1
BBus (Marketing) (HELP) University)
BBus (Acc) (HELP) D2TRM101 Introduction To Tourism and Leisure Management 2
Awarded 100% scholarship to SMK Convent Bukit Nanas,
complete her final year at UQ International Kuala Lumpur
University of Queensland Undergraduate Scholarship 4 Compulsory MPU Subjects
SMK Ketari, Bentong, Pahang (covers 100% tuition fees) MPU1
Chan Sze Ern
SMK Seri Bintang Utara, KL MPU2133 Bahasa Melayu Komunikasi 1 (International students)
Associate, PwC
Calvin Tee Voon Sheng BCom (Fin) (UQ) (2016) MPU2163 Pengajian Malaysia 2 (Malaysian students)
Graduate Development Phua Jing Wen SPM 10 As top scorer,
BBus (Fin) (Hons) (HELP)
Program, Hewlett Packard MIS and Reporting (Treasury (2015) MPU2 (Choose 1) Daniel Gabriel George
Enterprise Operations Department), from SMK Methodist
BBus Mgmt (Marketing) OCBC Bank (M) Berhad HELP-UQ Scholarship Holder MPU2213 Bahasa Kebangsaan A*
(ACS) Sitiawan chose to
(UQ) (2016) BBus (Fin) First Class Hons A-Levels (HELP University) MPU2263 Communication I
SMK Seri Mutiara KL further his education in
BBus (Marketing) (HELP) (HELP) (2015) *For Malaysian students without a credit in SPM Bahasa Melayu. HELP's Diploma in
UQ International Affin Hwang Scholarship Business programme.
Undergraduate Scholarship Holder Chong Kar Mun MPU3 He has won 13 book
(covers 100% tuition fees) Chong Hwa High School, KL Tax Associate, Ernst & Young
MPU2313 Introduction to Malaysian Tourism prizes at HELP University
SMK Aminuddin Baki Tax Consultants
since 2016.
Lai Chee Cheng BBus (Acc) (HELP)
SMK St Mary, KL MPU4 (Choose 1)
Ng Ju Ynn Executive, Business & MPU2412 Co-curriculum – Sports 1
External Auditor, Ernst & Corporate Banking,
Young Malaysia Hong Leong Bank MPU2422 Co-curriculum – Community Service 1
BCom (Acc & Fin) (UQ) BCom (Fin) (UQ) (2015) Wong Wei Qi MPU2432 Co-curriculum – Event Management 1
(2013) BBus (Fin) (HELP) Investment Analyst
BBus (Fin) (HELP) HELP-UQ Scholarship BBus (Fin) First Class Hons
UQ International Holder (HELP) (2014)
Undergraduate Scholarship Chong Hwa Independent SMK (P) Pudu, KL
SMK Kepong Baru High School KL
12 13
PROGRAMMES
The HELP Diploma in
BACHELOR OF BUSINESS (HONS) ACCOUNTING Business programme
covers the whole spectrum of
PROGRAMME DETAILS SUBJECTS business: Accounting, Finance,
• 3-year to 3-year 1 semester honours programme Year 1 - 10 compulsory subjects Economics, Management,
• 32 subjects including a graduation project and internship ACC101 Financial Accounting 1 Marketing, Law, Quantitative
(compulsory) ACC103 Management Accounting 1
• 14 weeks for full semester; 7 weeks for half semester ECO101 Principles of Microeconomics
Methods, Ethics and Human
ECO102 Principles of Macroeconomics Resource Management. The
SEMINARS (CAREER SKILLS) ENG 101 English for Academic Purposes wide coverage of the Diploma
Seminars covering the following areas will be conducted ITC101 Information Technology for Business curriculum has built a strong
and all students are required to attend. Although these LAW101 Business Law
seminars do not count as credits towards graduation, all MGT101 Principles of Management
foundation for my Bachelor's
HELP graduates must be trained in the following essential MKT101 Principles of Marketing degree in Accounting.”
skills: QBM101 Business Statistics Kueh Wan May
• Resolving Conflict KPMG Associate in Accounting and Advisory
• Negotiation Year 2 & 3 - 15 compulsory subjects Outsourcing Service (current)
• Interpersonal Dynamics ACC200 Accounting Information Systems Table Tennis Malaysia National Player (2015)
• Team Building ACC201 Management Accounting 2 Bachelor of Business (Accounting) (Hons),
HELP University (2018)
ACC202 Financial Reporting
ASSESSMENT Diploma In Business, HELP University (2015)
ACC203 Financial Accounting 2
Most subjects follow the assessment pattern below: Chung Hua Middle School, Kuching (2008)
ACC301 Management Accounting 3
Continuous assessment - 40% ACC302 Corporate Accounting
Final Examination - 60% ACC303 Auditing & Assurance Services
ACC304 Accounting Theory & Practice
ENTRY REQUIREMENT AIP300 Accounting Internship Programme
• HELP Foundation in Arts / Foundation in Science with a FIN202 Financial Management
minimum CGPA score of 2.5 out of 4.0* HRM201 Managing Human Resources
• HELP Diploma in Business with a minimum CGPA score of LAW201 Company Law
2.5 out of 4.0* TAX301 Taxation
• 2 C+ in STPM* MGT203 Business Research
• 2 A-Levels passes MGT400 Graduation Project
• 5 Bs in Senior Middle 3 (UEC)** MGT300 Managing People across Cultures 5 Compulsory MPU Subjects
• 5 CPU passes with a minimum average of 50% And choose 2 electives from any Year 2 or Year 3 subjects MGT302 Change Management MPU1 (Choose 2)
• University Aggregate of 50% or ATAR score of at least MGT303 Corporate Policy & Strategy MPU3113 Hubungan Etnik (Malaysian students)
50% for various Australian Matriculation Programmes Electives (partial list) MGT304 Strategic International Business Management MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian
• Equivalent qualification ACC291 Islamic Bank Management MGT305 Business Ethics & Social Responsibility students)
ACC305 Corporate Governance MGT309 Project Management MPU3143 Bahasa Melayu Komunikasi 2 (International
ENGLISH REQUIREMENT ACC312 Reporting Framework & Accounting Practice MGT312 E-Commerce Strategies students)
• MUET Band 2 (Malaysian students) *** or IELTS 5.5 BKG301 Comparative Banking Structure MKT206 Retail Management MPU3173 Pengajian Malaysia 3 (International students)
(international students) or equivalent international English COM200 Managerial Communication MKT208 Brand Management
Language qualification ECO203 International Economics MKT212 Social Media Marketing MPU2 (Choose 1)
FIN203 Financial Institutions, Instruments and Markets MKT213 Mobile Marketing MPU3213 Bahasa Kebangsaan A^
* The stated qualifications must be supported with a credit in FIN204 Investment Analysis & Decision Making MKT301 Integrated Marketing Communications MPU3263 Communication & Leadership Skills
Mathematics and a pass in English at SPM level. This FIN206 Introduction to Technical Analysis & Trading MKT302 Strategic Global Marketing ^
For Malaysian students without a credit in SPM Bahasa Melayu.
requirement can be waived should the qualification contain FIN207 Mergers & Acquisitions MKT305 Strategic Marketing Relationship
Mathematics and/or English subject(s) with equivalent/ FIN301 Corporate Finance MKT307 Environmental Marketing MPU3
higher achievement. ITC201 Principles of Web Design MKT308 B2B Marketing MPU3273 A* Gen Careers in Malaysia & Beyond
** Please refer to the Faculty of Business, Economics and ITC304 Digital Payment and Security MKT313 Digital Product Management
Accounting on the Mathematics and English requirement. LAW305 International Business Law MKT314 Search Marketing MPU4 (Choose 1)
*** Waived if students have completed a pre-university or LAW311 Cyberlaw & Ethics QBM201 Advanced Business Statistics MPU3412 Co-curriculum – Sport 2
diploma programme that was conducted in English. MAT201 Business Mathematics MPU3422 Co-curriculum – Community Service 2
MGT200 Small Business Management GRADUATION PROJECT MPU3432 Co-curriculum – Event Management 2
INTAKES MGT201 Organisational Behaviour All students are required to complete a graduation project in their
January, March#, May, August, October# MGT202 E-Business related field under supervision.
MGT204 Asian Entrepreneurship & Innovation
#
T his intake is only applicable for those entering the MGT205 Asian Business Environment
programme without being granted any exemptions. MGT209 Production & Logistics Management
MGT211 E-Commerce
MGT212 Business Analytics for Decision Making (strongly
recommended)
14 15
PROGRAMMES
BACHELOR OF BUSINESS (HONS) FINANCE
PROGRAMME DETAILS SUBJECTS
• 3-year honours programme Year 1 - 9 compulsory subjects
• 31 subjects including a graduation project ACC101 Financial Accounting 1
• 14 weeks for full semester; 7 weeks for half semester ACC103 Management Accounting 1
ECO101 Principles of Microeconomics
SEMINARS (CAREER SKILLS) ECO102 Principles of Macroeconomics
Seminars covering the following areas will be conducted ITC101 Information Technology for Business
and all students are required to attend. Although these LAW101 Business Law
seminars do not count as credits towards graduation, all MGT101 Principles of Management
HELP graduates must be trained in the following essential MKT101 Principles of Marketing
skills: QBM101 Business Statistics
• Resolving Conflict
• Negotiation Year 2 & 3 - 14 compulsory subjects
• Interpersonal Dynamics ACC203 Financial Accounting 2
• Team Building ECO202 Macroeconomic Analysis
FIN202 Financial Management
ASSESSMENT FIN203 Financial Institutions, Instruments & Markets
Most subjects follow the assessment pattern below: FIN204 Investment Analysis & Decision Making
Continuous assessment - 40% FIN205 Wealth Management
Final Examination - 60% FIN302 Analysis of Equity & Fixed Income Investments
FIN304 Global Financial Management (with usage of
ENTRY REQUIREMENT Bloomberg embedded into the subject)
Any one of the following: FIN305 Strategic Issues in Financial Management
• HELP Foundation in Arts/Foundation in Science with a FIN306 Derivative Securities & Risk Management
minimum CGPA score of 2.5 out of 4.0* FIN307 Portfolio Management (with usage of Bloomberg
• HELP Diploma in Business with a minimum CGPA score of embedded into the subject)
2.5 out of 4.0* HRM201 Managing Human Resources Students using the State-of-the-art largest Bloomberg lab in Malaysia.
• 2 C+ in STPM* MGT203 Business Research
• 2 A-Levels passes MGT400 Graduation Project
• 5 Bs in Senior Middle 3 (UEC)**
And choose 3 electives from any Year 2 or Year 3 subjects (1 of MGT212 Business Analytics for Decision Making (strongly GRADUATION PROJECT
• 5 CPU passes with a minimum average of 50%
them must be a Year 3 subject) recommended) All students are required to complete a graduation project in their
• University Aggregate of 50% or ATAR score of at least
MGT300 Managing People across Cultures related field under supervision.
50% for various Australian Matriculation Programmes
Electives (partial list) MGT302 Change Management
• Equivalent qualification
ACC201 Management Accounting 2 MGT303 Corporate Policy & Strategy 5 Compulsory MPU Subjects
ENGLISH REQUIREMENT ACC291 Islamic Bank Management MGT304 Strategic International Business Management MPU1 (Choose 2)
• IELTS 6.0 (international students) or equivalent ACC305 Corporate Governance MGT305 Business Ethics & Social Responsibility MPU3113 Hubungan Etnik (Malaysian students)
international English Language qualification ACC312 Reporting Framework & Accounting Practice MGT309 Project Management MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian
BKG301 Comparative Banking Structure MGT312 E-Commerce Strategies students)
* The stated qualifications must be supported with a credit in BIP300 Business Internship Programme MKT206 Retail Management MPU3143 Bahasa Melayu Komunikasi 2 (International
Mathematics and a pass in English at SPM level. This COM200 Managerial Communication MKT208 Brand Management students)
requirement can be waived should the qualification contain ECO203 International Economics MKT212 Social Media Marketing MPU3173 Pengajian Malaysia 3 (International students)
Mathematics and/or English subject(s) with equivalent/ FIN206 Introduction to Technical Analysis & Trading MKT213 Mobile Marketing
higher achievement. FIN207 Mergers & Acquisitions MKT301 Integrated Marketing Communications MPU2 (Choose 1)
** Please refer to the Faculty of Business, Economics and ITC201 Principles of Web Design MKT302 Strategic Global Marketing MPU3213 Bahasa Kebangsaan A^
Accounting on the Mathematics and English requirement. ITC304 Digital Payment and Security MKT305 Strategic Marketing Relationship MPU3263 Communication & Leadership Skills
LAW201 Company Law MKT307 Environmental Marketing ^
For Malaysian students without a credit in SPM Bahasa Melayu.
INTAKES LAW305 International Business Law MKT308 B2B Marketing
January, March#, May, August, October# LAW311 Cyberlaw & Ethics MKT313 Digital Product Management MPU3
MAT201 Business Mathematics MKT314 Search Marketing MPU3273 A* Gen Careers in Malaysia & Beyond
#
T his intake is only applicable for those entering the MGT200 Small Business Management QBM201 Advanced Business Statistics
programme without being granted any exemptions. MGT201 Organisational Behaviour MPU4 (Choose 1)
MGT202 E-Business MPU3412 Co-curriculum – Sport 2
MGT204 Asian Entrepreneurship & Innovation MPU3422 Co-curriculum – Community Service 2
MGT205 Asian Business Environment MPU3432 Co-curriculum – Event Management 2
MGT209 Production & Logistics Management
MGT211 E-Commerce
16 17
PROGRAMMES
BACHELOR OF BUSINESS (HONS)
PROGRAMME DETAILS SUBJECTS HRM201 Managing Human Resources MGT211 E-Commerce
• 3-year honours programme Year 1 - 9 compulsory subjects LAW305 International Business Law MGT212 Business Analytics for Decision Making (strongly
• 31 subjects including a graduation project ACC101 Financial Accounting 1 MGT201 Organisational Behaviour recommended)
• 14 weeks for full semester; 7 weeks for half semester ACC103 Management Accounting 1 MGT203 Business Research MGT300 Managing People across Cultures
• Specialisations: Marketing, Entrepreneurship, International ECO101 Principles of Microeconomics MGT301 Operations Management MGT302 Change Management
Business and Human Resource Management ECO102 Principles of Macroeconomics MGT303 Corporate Policy & Strategy MGT303 Corporate Policy & Strategy
ITC101 Information Technology for Business MGT304 Strategic International Business Management MGT304 Strategic International Business Management
SEMINARS (CAREER SKILLS) LAW101 Business Law MGT305 Business Ethics & Social Responsibility MGT305 Business Ethics & Social Responsibility
Seminars covering the following areas will be conducted MGT101 Principles of Management MKT302 Strategic Global Marketing MGT309 Project Management
and all students are required to attend. Although these MKT101 Principles of Marketing MGT400 Graduation Project MGT312 E-Commerce Strategies
seminars do not count as credits towards graduation, all QBM101 Business Statistics MKT206 Retail Management
And choose 3 electives from any Year 2 or Year 3 subjects
HELP graduates must be trained in the following essential MKT208 Brand Management
skills: Year 2 & 3 MKT212 Social Media Marketing
Human Resource Management - 14 compulsory subjects
• Resolving Conflict Marketing - 14 compulsory subjects MKT213 Mobile Marketing
ECO201 Labour Economics
• Negotiation FIN201 Business Finance MKT301 Integrated Marketing Communications
FIN201 Business Finance
• Interpersonal Dynamics HRM201 Managing Human Resources MKT302 Strategic Global Marketing
HRM201 Managing Human Resources
• Team Building MKT201 Consumer Behaviour MKT305 Strategic Marketing Relationship
HRM202 Human Resources Development
MKT203 Distribution & Logistics Management MKT307 Environmental Marketing
HRM301 Human Resource Research
ASSESSMENT MKT205 Sales Management MKT308 B2B Marketing
HRM302 Managing Occupational Health & Safety
Most subjects follow the assessment pattern below: MKT207 Product Management MKT313 Digital Product Management
HRM303 Managing Strategic Human Resources
Continuous assessment - 40% MKT209 Digital Marketing MKT314 Search Marketing
INR201 Industrial Relations
Final Examination - 60% MKT301 Integrated Marketing Communications QBM201 Advanced Business Statistics
INR301 Comparative Industrial Relations
MKT302 Strategic Global Marketing LAW207 Law of Employment
ENTRY REQUIREMENT MKT303 Marketing Research GRADUATION PROJECT
MGT302 Change Management All students are required to complete a graduation project in their
Any one of the following: MKT304 Competitive Marketing Planning & Strategy MGT303 Corporate Policy & Strategy related field under supervision.
• HELP Foundation in Arts/Foundation in Science with a MKT306 Services Marketing MGT305 Business Ethics & Social Responsibility
minimum CGPA score of 2.0 out of 4.0 MKT311 Innovative Product Development and Management MGT400 Graduation Project 5 Compulsory MPU Subjects
• HELP Diploma in Business with a minimum CGPA score of MGT400 Graduation Project
2.0 out of 4.0 And choose 3 electives from any Year 2 or Year 3 subjects MPU1 (Choose 2)
• 2 Cs in STPM* And choose 3 electives from any Year 2 or Year 3 subjects*** MPU3113 Hubungan Etnik (Malaysian students)
• 2 A-Levels passes *** S tudents have a choice of the digital marketing track, e-commerce track Electives (partial list) MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
• 5 Bs in Senior Middle 3 (UEC) ** or the general marketing track. Please refer to the Faculty for further ACC201 Management Accounting 2 MPU3143 Bahasa Melayu Komunikasi 2 (International students)
• 5 CPU passes with a minimum average of 50% information. ACC291 Islamic Bank Management MPU3173 Pengajian Malaysia 3 (International students)
• University Aggregate of 50% or ATAR score of at least 50 ACC305 Corporate Governance
for various Australian Matriculation Programmes Entrepreneurship - 13 compulsory subjects ACC312 Reporting Framework & Accounting Practice MPU2 (Choose 1)
• Equivalent qualification FIN201 Business Finance BKG301 Comparative Banking Structure MPU3213 Bahasa Kebangsaan A^
HRM201 Managing Human Resources BIP300 Business Internship Programme MPU3263 Communication & Leadership Skills
* The stated qualifications need to be supported with a pass MGT200 Small Business Management COM200 Managerial Communication ^
For Malaysian students without a credit in SPM Bahasa Melayu.
in Mathematics, English, Sejarah and Bahasa Melayu at MGT203 Business Research ECO203 International Economics
SPM level. MGT204 Asian Entrepreneurship & Innovation FIN203 Financial Institutions Instruments and Markets MPU3
** Please refer to the Faculty of Business, Economics and MGT206 Introduction to Entrepreneurial Behaviour FIN204 Investment Analysis & Decision Making MPU3273 A* Gen Careers in Malaysia & Beyond
Accounting on the Mathematics and English requirement. MGT207 New Venture Creation FIN206 Introduction to Technical Analysis & Trading
MGT208 Franchising FIN207 Mergers & Acquisitions MPU4 (Choose 1)
INTAKES MGT307 Strategic Planning for Entrepreneurs FIN301 Corporate Finance MPU3412 Co-curriculum – Sport 2
January, March#, May, August, October# MGT310 Corporate Venturing ITC201 Principles of Web Design MPU3422 Co-curriculum – Community Service 2
MGT311 Entrepreneurship Business Plan ITC304 Digital Payment and Security MPU3432 Co-curriculum – Event Management 2
#
This intake is only applicable for those entering the MKT305 Strategic Marketing Relationship LAW201 Company Law
programme without being granted any exemptions. MGT400 Graduation Project LAW305 International Business Law
LAW311 Cyberlaw & Ethics
And choose 4 electives from any Year 2 or Year 3 subjects (2 of MAT201 Business Mathematics
them must be Year 3 subjects) MGT200 Small Business Management
MGT201 Organisational Behaviour
International Business - 14 compulsory subjects MGT202 E-Business
FIN201 Business Finance MGT204 Asian Entrepreneurship & Innovation
ECO203 International Economics MGT205 Asian Business Environment
ECO204 International Trade MGT209 Production & Logistics Management
FIN304 Global Financial Management
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