Business & Economics KEY TEXTBOOKS 2022 - Business & Economics
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KEY TEXTBOOKS 2022 Business & Economics
Help students build the skills for success in their studies and
beyond with their own personalised learning pathway.
Skills for Study offers an interactive and personalised solution to help students
strengthen their academic skills and develop the skills required by employers.
Based on the work of bestselling study skills author Stella Cottrell, the resource comprises 12 modules, which guide students
through interactive activities, exercises and videos to help them hone their skills in crucial areas, from writing, critical thinking and
time management, to research, personal development and employability.
Find out more and try some free sample activities at www.skillsforstudy.com
The ultimate resource for referencing and avoiding plagiarism!
Cite Them Right Online comprises a 1-hour interactive eLearning tutorial which covers the
importance of referencing, how to write citations and build references. It also offers the Students love Cite Them Right!
opportunity to test knowledge and confirm understanding in the practice of referencing. “I would be lost without it”
Students can then use the reference generator to produce accurate references in 7 “Very easy to use and perfect for all types of
referencing”
different referencing styles for more than 300 sources.
“Cite Them Right has been an absolute saviour
Need to reference a tattoo, a sewing pattern or Snapchat? Cite Them Right! throughout my studies”
Find out more and request a free trial at www.citethemrightonline.com
An online resource bringing together a wealth of content designed
to help social work students develop the knowledge, skills and
confidence to succeed on their course and placements.
The toolkit explores five key areas that reflect the training and practice of social workers:
“Over the last few years the
• Communication Skills • Assessment and Intervention toolkit has really expanded…it
• Professionalism in Practice • Lifecourse Perspectives is contemporary and relevant.”
• Ethics, Values and Diversity
- Sheila Slesser, Course Leader
Resources include case studies, service user perspectives, expert opinions, quick Practice Learning Qualification and
guides and book chapters from experienced social work professionals and academics. Lecturer, Robert Gordon University
Find out more and request a free trial at www.socialworktoolkit.com
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Bloomsbury Academic is a division of Bloomsbury Publishing Plc. Registered in England No. 01984336.B U S I N E S S – Business Technology / Business Accounting and Finance
Business Analytics Business Analytics
A Contemporary Approach A Management Approach
Thomas W. Jackson, Loughborough University, Richard Vidgen, University of New South Wales,
UK & Steven Lockwood, IBM, UK Australia, Sam Kirshner, University of New South
Combining academic and practitioner perspectives Wales, Australia & Felix Tan, University of New
that are crucial to the understanding of business South Wales, Australia
analytics, this textbook is the first to bring together This textbook provides a business-focused overview
issues of cloud computing, business intelligence of the key theoretical concepts underpinning
and big data analytics to explore how organisations make decisions. modern data analytics. Key software tools such as SAS Visual
In addition to offering an exploration of key concepts relating to Analytics, R and DataRobot are covered, as well as new areas of
data privacy and ethics, information governance and the future interest including social media analytics, design thinking and the
of analytics, Business Analytics describes the options available in ethical implications of using big data. A wealth of learning features
deploying analytic solutions to the cloud and draws on real-world, including exercises, case studies, online resources and data sets
international examples such as Lego, Volkswagen and Samsung. help students to develop analytical problem-solving skills. With its
management perspective, Business Analytics is an ideal text for
October 2018 • 156 pages upper-level undergraduate, postgraduate and MBA students.
Paperback 9781137610607 • £42.99
Bloomsbury Academic
October 2019 • 446 pages
Paperback 9781352007251 • £49.99
Bloomsbury Academic
Managing Digital Innovation Technology Strategy
A Knowledge Perspective Nigel Walton, University of Coventry and the
Open University, UK & Neil Pyper, University of
Sue Newell, University of Warwick, UK, Josh
Coventry, UK
Morton, University of Leeds, UK, Marco
Marabelli, Bentley University, USA & Robert Technology Strategy bridges the gap between
Galliers, Bentley University, USA general strategy texts and specialist technology
and innovation literature. The textbook addresses
Managing Digital Innovation examines how
the challenges and opportunities presented to
effective knowledge management can make
organisations by disruptive technological change and takes into
organizations more innovative. Blending international research and
account the navigation of uncertain business environments. This
analysis with examples of practical implementation, it demonstrates
comprehensive and critical approach is supported by an assortment
how organizational structures and strategies, combined with digital
of practical examples and cases drawn from different sectors and a
technologies can foster innovation. Full of engaging pedagogy,
range of companies from all over the world, which helps students to
it enables readers to understand the complexity of innovation
apply theory to practice.
processes and the opportunities and challenges that face managers
as they exploit new technologies. Case studies from a range of October 2019 • 327 pages
industries demonstrate the applicability of key theories and concepts Paperback 9781137605344 • £41.99
to real-world practical opportunities. Bloomsbury Academic
December 2019 • 298 pages
Paperback 9781137434296 • £44.99
Bloomsbury Academic
Business Accounting Finance and Financial Markets
Jill Collis, Formerly of Brunel University, UK, Keith Pilbeam, City, University of London, UK
Andrew Holt, Metropolitan State University of Theory is blended with real-life data, cases and
Denver, USA & Roger Hussey, University of the numerical worked examples to offer a broad and
West of England, UK accessible introduction to the building blocks
Business Accounting provides an accessible of modern finance in this textbook. The book
introduction to accounting, giving a clear features assessment and self-test resources to help
and concise overview of financial accounting, support students and lecturers, as well as extensive
management accounting and financial management. Using discussion of regulatory developments, case studies involving FinTech
international examples, cases and real company data to contextualise and Brexit and fully updated data. A companion website is available
the theory, the authors explain the key concepts in a logical fashion, which offers lecturer slides and multiple choice questions.
providing students with a theoretical and practical foundation in the
subject. Written specifically for anybody coming to the subject for the January 2018 • 502 pages
Paperback 9781137515629 • £64.99
first time, this 3rd edition includes a new chapter on the statement Bloomsbury Academic
of cash flows and provides greater coverage on ethics, corporate
governance and CSR.
April 2017 • 624 pages
Paperback 9781137521491 • £49.99
Bloomsbury Academic
2 www.bloomsbury.comB U S I N E S S – Business Research / Change Management
Business Research Marketing Research
A Practical Guide for Students Delivering Customer Insight
Jill Collis, Formerly of Brunel University, UK Alan Wilson, University of Strathclyde, UK
& Roger Hussey, University of the West of Taking a refreshingly non-technical approach,
England, UK Marketing Research provides students with a
This clear and accessible textbook offers students concise and user-friendly overview of the marketing
a practical, hands-on guide through the research research process. This textbook details the main
process, from literature review to result write-up. Its stages of the research process, covering both
sound academic underpinning is balanced with a methodological and quantitative and qualitative methods; it offers a plethora of case
practical approach to provide a comprehensive grounding in research studies and examples to equip students with the skills needed
methods, allowing students and practitioners alike to decide upon to interpret and implement the outcomes of research to effect
the most appropriate way of collecting, analysing and presenting meaningful change. The 4th edition includes a chapter on qualitative
data. The 5th edition of this textbook has a more international analysis, fresh material on contemporary topics such as big data
perspective, and its companion website hosts a multitude of analytics and social media listening, and a new 'Industry Viewpoint'
pedagogical materials to consolidate students’ understanding. feature setting out the latest thinking from practitioners.
April 2021 • 376 pages October 2018 • 385 pages
Paperback 9781352011814 • £47.99 Paperback 9781352001112 • £54.99
Bloomsbury Academic Bloomsbury Academic
Researching Business and Managing Organizational
Management Change
Harvey Maylor, University of Bath, UK, Kate Muayyad Jabri, University of New England,
Blackmon, Saïd Business School and University Australia & Estefan Jabri, Commonwealth Bank
of Oxford, UK & Martina Huemann, University of of Australia, Australia
Vienna, Austria Managing Organizational Change offers a unique
Researching Business and Management guides ‘social constructionist’ perspective on change
students through understanding and using research management which presents a more sophisticated,
methods. The unique 4-Ds model shows students how to define, nuanced approach to the subject. This theoretical perspective makes
design, do and describe their research, providing a definitive guide it the first and only text to focus on the central role of conversations
to the research process that they can relate to their own work. Its and storytelling in managing change. Strengthening the business
user-friendly style makes even some of the most complex issues focus of the text, this 3rd edition includes provision of practical
accessible. Written by leading experts in the field, this is an ideal tools and techniques for managing change, increased coverage of
textbook for undergraduate, postgraduate and MBA students sustaining change and a greater number of international examples
studying research methods, and essential reading for any business and case studies. Managing Organizational Change is suitable for
student conducting a research project. change management modules at all levels of undergraduate and
postgraduate study.
January 2017 • 496 pages
Paperback 9780230222120 • £59.99 November 2022 • 360 pages
Bloomsbury Academic Paperback 9781350302976 • £53.99
Bloomsbury Academic
Organization Development The Theory and Practice of
How Organizations Change and Develop Change Management
Effectively John Hayes, Leeds University, UK
Julie Hodges, Durham University, UK John Hayes' bestselling textbook combines a
Fostering an analytical approach to organizational scholarly discussion of change management with
issues, this textbook charts the evolution of the field a host of practical tools and techniques. With
and shows how today Organizational Development unrivalled breadth, The Theory and Practice of
(OD) supports organizational effectiveness and Change Management utilises an underpinning
individual wellbeing. It provides a global and contemporary analysis framework based on a process model of change and is supported
of OD and highlights the key diagnostic and intervention techniques by a comprehensive companion website. The 6th edition features
that can be used to build organizational effectiveness. With a range increased coverage of a variety of organisations and territories to
of skills-development exercises, and practitioner insight, this book highlight change in diverse sectors, updated research reports to
blends theory and practice to show OD applied to contemporary present the latest theory in the field and new experiential exercises to
issues faced by organizations. Ideal for upper-level undergraduate, consolidate and apply learning.
postgraduate and MBA level.
January 2022 • 488 pages
Paperback 9781352012538 • £56.99
February 2020 270 pages
•
Bloomsbury Academic
Paperback 9781352009286 • £49.99
Bloomsbury Academic
www.bloomsbury.com 3B U S I N E S S – Human Resource Management
Critical Issues in Human Human Resource Management
Resource Management John Bratton, Thompson Rivers University,
Canada, Jeff Gold, Leeds Beckett University, UK,
Contemporary Perspectives Andrew Bratton, Edinburgh Napier University,
Ian Roper, University of Essex, UK, Rea Prouska, UK & Laura Steele, Queen's University Belfast,
London South Bank University, UK & Uracha UK
Chatrakul Na Ayudhya, Birkbeck, University of Topical and engaging issues such as wellbeing,
London, UK inequality, the gig economy and the precariat are
Theoretically-rigorous and rich in pedagogy, Critical Issues in Human covered in an insightful and critical exploration of human resource
Resource Management explores core HR topics, themes and issues management today. Pedagogical tools such as ‘Ethical Insights’
from a critical perspective, enabling students to develop a nuanced and ‘Digital Spotlights’ are new to this updated edition, ensuring
approach to HRM. This, combined with coverage of significant new an approach which captures all of the various dimensions of the
developments in areas including intersectionality and wellbeing, contemporary work environment; integrated discussion is provided
prepares the reader to confront high level problems in complex real- on the effect of the Covid-19 pandemic on the core themes and
world situations. Key features include chapter overviews, learning debates around human resource management. An essential resource
objectives and critical reflections. It is an essential textbook for upper- for undergraduate students taking Human Resource Management
level undergraduate, postgraduate and MBA students. modules.
October 2019 • 318 pages January 2022 • 510 pages
Paperback 9781137605412 • £49.99 Paperback 9781352012606 • £56.99
Bloomsbury Academic Bloomsbury Academic
Human Resource Management Human Resource Management
A Global and Critical Perspective Edited by Ronan Carbery, University of Cork,
Ireland & Christine Cross, University of Limerick,
Jawad Syed, Lahore University of Management
Ireland
Sciences, Pakistan & Robin Kramar, Australian
Catholic University, Australia Providing a succinct overview, this textbook
provides coverage of the core topics within
Human Resource Management takes a critical
Human Resource Management (HRM), as well as
approach that encourages students to question
the tools to engage students in critical thinking
assumptions in Human Resource Management
and to develop their employability skills. Rich in pedagogy, features
(HRM), and examines the impact of globalization on the global
like 'HRM in the Global Business Environment' and 'HRM and
workforce. Boasting a truly global perspective, this textbook draws
Organizational Performance' prepare students for the modern
on the expert knowledge of chapter authors from around the world,
workplace. Video interviews offer a practitioner perspective, allowing
combining international case studies with a variety of pedagogical
students to relate theory to practice, while 'HRM in the News' boxes
features. The 2nd edition includes chapters on Talent Management,
shine a light on current issues. This is a core text for HRM courses at
International Assignments, Managing Global and Migrant Workers,
both undergraduate and postgraduate level.
and Sustainable HRM. This is an core textbook for undergraduate and
postgraduate students.
November 2018 • 332 pages
Paperback 9781352004021 • £49.99
April 2017 426 pages
• Bloomsbury Academic
Paperback 9781137521620 • £59.99
Bloomsbury Academic
Managing People in Strategy and Human Resource
Organizations Management
Thomas Klikauer, Western Sydney University, Peter Boxall, University of Auckland, New
Australia Zealand & John Purcell, Formerly of University
This core textbook offers a unique line manager of Bath, UK
perspective that presents students with Human Critical, analytical and research-led, Strategy and
Resource Management (HRM) topics and issues that Human Resource Management takes the unique
they will be confronted with once they enter the approach of examining how Human Resource (HR)
world of work in a managerial role. The author's deep understanding strategy affects business success, and how this relationship varies
and wide-ranging knowledge of the subject matter means that the across organisational, industry and societal contexts. Assuming no
text is firmly founded on the latest research, while the case studies, prior knowledge, this textbook provides comprehensive situational
topical and international examples, and experiential exercises that analysis before revealing the authors' judgements as to managers’
form a fundamental part of the book ensure that theory is always desired actions. While rich in research and theory, analysis is
clearly applied to real-world practice. An essential course text for illuminated by examples, cases and vignettes. Suitable for upper-level
undergraduate, postgraduate and MBA students. undergraduate and specialised postgraduate modules, the author
team of this 5th edition are world-leading researchers.
October 2018 • 278 pages
Paperback 9781352004069 • £49.99 May 2022 • 432 pages
Bloomsbury Academic Paperback 9781350309869 • £49.99
Series: Management, Work and Organisations • Bloomsbury Academic
4 www.bloomsbury.comB U S I N E S S – Human Resource Management / Operations Management & Strategy
People, Management and Strategic HRM and Performance
Organizations A Conceptual Framework
Anna Sutton, The University of Waikato, New Alex Vanderstraeten, Ghent University, Belgium
Zealand This advanced level textbook examines the role
This core textbook fuses topics from that Human Resource Management(HRM) and
organizational behaviour and Human Resource Human Resource (HR) managers play in developing
Management (HRM) to provide new insight into processes and practices for high-performance
the interconnectedness of these important and organisations. It is built around a unique conceptual
complementary areas. It takes an integrated and dynamic approach framework that provides a clear structure. Underpinned by recent
to the study of how work and people are organized and puts the research in the field, it provides an historical overview of the
human at the centre of HRM and organizational behaviour. The wide development of strategic HRM and an examination of contemporary
range of learning features makes the book an ideal course text for topics such as sustainable HRM, e-HRM and high-performance work
students at all levels. Combining a strong applied approach with a systems. The role of multiple stakeholders, such as trade unions and
concise writing style, this book helps readers to prepare for future governments, is examined to encourage a deeper understanding of
their careers as managers and HR practitioners. the role of national, institutional and cultural issues, as well as other
external influences.
January 2018 • 360 pages
Paperback 9781137605047 • £54.99 September 2018 • 304 pages
Bloomsbury Academic Paperback 9781137605016 • £49.99
Bloomsbury Academic
Essential Operations Operations Management
Management An International Perspective
Alex Hill, Kingston University, UK & Terry Hill, David Barnes, University of Westminster, UKed
University of Oxford, UK by a highly respected academic with over a
This core textbook spans the service and decade of industry experience, Operations
manufacturing sectors, equipping readers to Management offers a global and strategic
grasp and overcome the challenges in planning, perspective on the topic. It integrates
designing and implementing operations. The contemporary and traditional theories and
author team takes a 'tasks and challenges' approach that marries combines cutting-edge thinking with innovative learning features.
theory to their extensive practical experience of running operations The book provides a range of international case studies and
in high-profile business settings. Packed with engaging learning examples that help students to apply theoretical knowledge to
features, this textbook provides a concise and real-world oriented real-world practice. This is a must-have textbook for operations
look at the key parts of an operations manager's role. management modules on undergraduate, postgraduate and
MBA programmes.
November 2017 • 383 pages
Paperback 9781137526564 • £54.99 January 2018 • 545 pages • 28 bw illus
Bloomsbury Academic Paperback 9781137525789 • £54.99
Bloomsbury Academic
Operations Strategy Service Operations Management
Design, Implementation and Delivery A Strategic Perspective
Terry Hill, University of Oxford, UK & Alex Hill, John McManus, Strategist and Researcher,
Kingston University, UK UK, Mats Winroth, Chalmers University of
This textbook, underpinned by industry best- Technology, Sweden & Jannis Angelis, KTH
practice, offers a practical approach designed to Royal Institute of Technology, Sweden
provide students with the tools and techniques Integrating traditional theory with contemporary
required to design and develop an operations examples, Service Operations Management
strategy. Case studies with international relevance and which draw on considers key concepts from strategy and operations management
examples from a wide range of industry sectors help students to link from a global services perspective. The authors provide a
theory and practice, develop analytical and problem-solving skills, solid understanding of the key issues faced by today's service
and gain an understanding of operations strategy in the real world. organisations, from managing and reviewing risk to managing
The book explains how operations strategy can create value for an supplier relationships. Rich pedagogy, integrated online resources
organisation and positively impact on business performance. and relevant international case studies develop strategic thinking
skills and equip students with the essential tools and techniques
November 2017 • 416 pages necessary to plan, design, manage and control diverse service
Paperback 9781137532763 • £54.99
Bloomsbury Academic
operations.
October 2019 • 336 pages
Paperback 9781137609243 • £49.99
Bloomsbury Academic
www.bloomsbury.com 5B U S I N E S S – Quantitative Methods / Organisational Behaviour / Public Relations
Essential Quantitative Methods Quantitative Methods
For Business, Management and Finance for Business, Management and Finance
Les Oakshott, University of Warwick, UK Louise Swift, University of East Anglia, UK &
This textbook covers all of the key quantitative Sally Piff, University of East Anglia, UK
methods needed to solve everyday business Quantitative Methods is a comprehensive guide to
problems. It guides students from basic statistics the techniques any student of business or finance
through to advanced topics such as hypothesis is likely to need. The authors’ coaching, learning-
testing and time series. Step-by-step instructions by-doing approach coupled with the text’s clear
and accompanying activities help students to practice and gain structural outline makes this title ideal for those with little experience
confidence in carrying out techniques. Real-world case studies open working with numbers. The book integrates examples, exercises and
every chapter and numerous examples throughout demonstrate the activities throughout to help build skills and confidence. With Swift
need for quantitative techniques in successful business operations. and Piff, the acquisition of essential mathematical skills is achievable
and even enjoyable.
January 2020 • 456 pages
Paperback 9781352005691 • £56.99 June 2014 • 728 pages
Bloomsbury Academic Paperback 9781137376558 • £59.99
Bloomsbury Academic
Organisational Behaviour Work and Organizational
Christine Cross, University of Limerick, Ireland & Behaviour
Ronan Carbery, University of Cork, Ireland John Bratton, Thompson Rivers University,
This textbook demonstrates how research into Canada
human behaviour can be applied in the workplace.
This bestselling textbook offers insight into
With a strong focus on career development,
contemporary management practices and
Organisational Behaviour offers a wealth of real-
encourages readers to reflect on the realities of the
world examples, coverage of contemporary issues,
workplace. It takes a unique approach, exploring
an international approach and skills features to help students prepare
key theories and topics through the lenses of sociology, psychology,
for employment. Topicality is ensured with new and updated content
ethics and sustainability. Embedded in the latest research and the
covering the wider business environment, Covid-19, #metoo and the
wider geopolitical environment, it places organizational behaviour in
influence of technology on workplace behaviour. The book assumes
the context of climate change, the rise of unstable working conditions
no prior work experience and is essential for undergraduate and
and the impact of new technologies. Pedagogy supports learning
postgraduate students taking introductory modules in organisational
and case studies illustrate contemporary practices and their impact
behaviour.
across the world, in a range of industries. Essential for students at
undergraduate, postgraduate and MBA levels.
January 2022 • 408 pages
Paperback 9781352012477 • £48.99
Bloomsbury Academic November 2020 • 554 pages
Paperback 9781352010978 • £53.99
Bloomsbury Academic
Work Psychology in Action Public Relations
Anna Sutton, The University of Waikato, New A Practical Approach
Zealand
Ellen Gunning, Irish Academy of Public
This skills-oriented textbook introduces key Relations, Ireland
psychological concepts and demonstrates how
Public Relations provides students with a highly
they come into play in the real world of work.
engaging and accessible introduction to the
It combines summaries of important research
world of PR, covering diverse topics such as event
studies with an exploration of topics from different
planning, press releases, crisis management,
international perspectives to offer students a deeper appreciation of
ethics, managing your own PR agency and how to use social media.
how psychology develops and is used in the world of business. The
The author draws on over 25 years of hands-on experience as a
book takes a practical, problem-solving approach to understanding
PR practitioner and lecturer to provide cutting-edge and insightful
the role of psychology in the workplace and focuses on employability
examples and debates relating to key contemporary issues. The
skills that will benefit students in their future careers. Ideal for
inclusion of international case studies that cover small, local and
undergraduate and postgraduate business and psychology students
large multinational organisations, result in a truly global perspective.
taking modules in work psychology.
An essential textbook for undergraduate and postgraduate students
studying public relations modules.
November 2020 • 320 pages
Paperback 9781352011067 • £54.99
Bloomsbury Academic October 2018 • 258 pages
Paperback 9781352002782 • £37.99
Bloomsbury Academic
6 www.bloomsbury.comB U S I N E S S – Management / Business Information Systems / Business Environment / International Business
Effective Management Business Information Systems
Developing yourself, others and Paul Beynon-Davies, Cardiff University, UK
organizations This textbook provides a systematic guide to
how information systems underpin organisational
Dietmar Sternad, Carinthia University of Applied
activity in today's global information society. It
Sciences, Austria
covers everything from infrastructure and the
This textbook helps students to acquire or enhance digital environment to electronic marketing, mobile
their abilities in leading and developing themselves, commerce and design thinking. While academically
others, and organizations. Grounded in the findings rigorous and underpinned by the author's deep knowledge, an
of both classic and recent management and leadership research, it engaging writing style combined with extensive pedagogical
translates the theory into practical advice so that students gain the features, cases and innovative international examples make the text
skills to manage effectively and sustainably. It takes an innovative accessible to those approaching the topic for the first time. It is an
learner-centric approach, structured around different levels of ideal course companion for students studying business information
management from individual effectiveness, through to interpersonal systems or management information systems at undergraduate,
effectiveness, and team and organizational effectiveness. With a postgraduate or MBA level.
global focus, lively writing style, and future developments, it provides
an accessible and engaging look at what it means to be a manager. November 2019 • 475 pages
Paperback 9781352007381 • £59.99
October 2019 • 446 pages Bloomsbury Academic
Paperback 9781352007299 • £54.99
Bloomsbury Academic
The Global Business Asian Business and Management
Environment Theory, Practice and Perspectives
Towards Sustainability? Harukiyo Hasegawa, The University of Sheffield,
Janet Morrison, Formerly University of UK & Michael A. Witt, INSEAD, Singapore
Sunderland Business School, UK Written by recognised international authorities
on the subject, this book outlines the critical,
This textbook offers a comprehensive introduction
contextual and theoretical issues of business and
to the global business environment, blending
management in Asia, offering a fresh, topical
cross-disciplinary topics from sociology, politics and economics with
analysis of management in the major Asian nations. Updated with
an exploration of how contemporary events relate to worldwide
the latest research, the book will enable students to assess Asian
business practice. It allows students to explore multiple perspectives
management systems and the strategies adopted by corporations
to prepare them for the highly globalised business operations
and governments. The text's teaching and learning tools guide
of today. This 5th edition covers the profound global changes
students through a number of the key topics in the field, including
that are impacting upon business, such as climate change effects
globalization, regionalism, CSR, ethics, ecological issues, industrial
and the rise of nationalist populism. With a new enhanced focus
relations and sustainability. Ideal for upper-level undergraduates and
on the sustainability issues, applicability to real-world business
MBA students.
practice remains the book's core principle. Ideal for undergraduate,
postgraduate and MBA students.
September 2019 • 302 pages
Paperback 9781352007428 • £54.99
February 2020 • 544 pages Bloomsbury Academic
Paperback 9781352008975 • £59.99
Bloomsbury Academic
International Business
Negotiation
Principles and Practice
Barry Maude, Consultant, UK
A comprehensive introduction to international
business negotiation, drawing on the experiences of
managers, consultants and entrepreneurs who have
successfully conducted business negotiations around the world. The
book offers practical and realistic guidelines for improving practice
in a wide range of international and cross-cultural contexts. Key
theories, concepts and strategies needed to succeed in contemporary
business negotiations are covered, and this 2nd edition contains
new content on ethical, cross-border mergers and acquisitions, and
international joint venture negotiations. With engaging pedagogy,
this textbook is essential for modules in negotiation and international
negotiation at every level.
April 2020 • 222 pages
Paperback 9781352010046 • £49.99
Bloomsbury Academic
www.bloomsbury.com 7B U S I N E S S – Entrepreneurship, Small Business and Innovation
Corporate Entrepreneurship and Entrepreneurial Finance
Innovation Simon Hulme, University College London, UK &
Paul Burns, University of Bedfordshire, UK Chris Drew, Consultant, UK
Financial literacy is one of the fundamental keys
This text, which provides a comprehensive overview
to business success, and this textbook teaches
of corporate entrepreneurship, is structured by the
students the necessary financial skills required
4 pillars of entrepreneurial architecture: culture,
to become a successful entrepreneur. Its step-
structure, leadership and strategy. 70 detailed
by-step approach and range of bespoke digital
international case studies, each accompanied by
resources breaks down complex concepts and communicates them
follow-up discussion questions are included to help contextualise the
with clarity. Mini cases, a fictional running case study, and a plethora
subject matter. Bulleted chapter summaries, group discussion topics
of international examples consolidate and contextualise the subject
and end-of-chapter activities to help consolidate understanding
matter. Written by two highly successful authors including the learned
and encourage critical thinking are also included. This is a core
academic and serial entrepreneur Simon Hulme, this is the essential
textbook for all students studying Corporate Entrepreneurship,
textbook for all entrepreneurship students.
Intrapreneurship or Corporate Venturing at undergraduate,
postgraduate or MBA level.
May 2020 • 343 pages
Paperback 9781352009811 • £38.99
February 2020 504 pages
• Bloomsbury Academic
Paperback 9781352008791 • £54.99
Bloomsbury Academic
Entrepreneurship and Small Entrepreneurship Theory and
Business Practice
Paul Burns, University of Bedfordshire, UK Francis J. Greene, Edinburgh University, UK
This unrivalled holistic introduction to the field of This textbook blends research-led theory with
entrepreneurship, combines cutting edge theory a practice-orientated approach. It explores the
with fresh global examples and lessons from real- complete lifecycle of a business, including the often
life business practice, and supports students in neglected area of business closure. The book is
developing the knowledge and skills required to enhanced with a plethora of practical examples,
navigate today’s entrepreneurial challenges. Updated with insight global cases, useful tools and engaging, multi-faceted pedagogy.
into the effects of the Covid-19 pandemic, this textbook provides Complex concepts are explained clearly and succinctly, and an
over 100 Case Insights, offering a diverse global outlook on today’s innovative chapter on policy describes how governments can support
entrepreneurial landscape. Entrepreneurship and Small Business new and growing firms. It is the ideal textbook for undergraduate,
is ideal for students taking Entrepreneurship or Small Business postgraduate and MBA students of entrepreneurship.
Management courses from undergraduate to MBA level.
February 2020 • 392 pages
January 2022 • 584 pages Paperback 9781137589552 • £54.99
Paperback 9781352012491 • £56.99 Bloomsbury Academic
Bloomsbury Academic
Innovation Management Innovation Management
Jan van den Ende, Erasmus University Effective strategy and implementation
Rotterdam, The Netherlands
Keith Goffin, Cranfield School of Management,
Innovation Management takes a highly UK & Rick Mitchell, Cranfield School of
contemporary perspective, covering a wide range Management, UK
of product, manufacturing and service firms, as well
Drawing on the authors’ extensive industry
as incorporating coverage of new business models
experience and academic research, Innovation
and markets. This concise textbook presents
Management covers both the strategic and
a straightforward overview of topics encountered on Innovation
managerial elements of innovation with an effective mix of theory,
Management modules and is authored by a renowned expert with
case studies, and updated pedagogical features. The book presents
decades of teaching at leading institutions as well as valuable
a concise and practical approach to developing and implementing
insight from time spent in consultancy and industry. A wide range of
strategy. The 3rd edition draws upon over 250 key publications
examples and case studies are utilised in each chapter to illustrate
on innovation management and its companion website includes
innovation in the business world, and evidence-based theory is
video interviews with high-profile business managers from around
blended with practice.
the world. It is an essential text for upper-level undergraduate and
July 2021 • 280 pages
postgraduate students, as well as industry practitioners.
Paperback 9781352012422 • £43.99
Bloomsbury Academic November 2016 • 440 pages
Paperback 9781137373434 • £51.99
Bloomsbury Academic
8 www.bloomsbury.comB U S I N E S S – Entrepreneurship, Small Business and Innovation / Marketing
New Venture Creation Startup Navigator
A Framework for Entrepreneurial Start- Guiding Your Entrepreneurial Journey
ups Dietmar Grichnik, University of St. Gallen,
Paul Burns, University of Bedfordshire, UK Switzerland & Manuel Hess, University of St
Gallen, Switzerland
Containing Burns’ New Venture Creation
Framework, the text breaks the process into three This practical handbook presents a dynamic start-up framework with
key and easily-understandable phases: Research, building blocks and steps to help readers to increase the success
Business Model Development, and Launch. rate of their new venture. The authors take a data-driven, iterative,
Practical advice is combined with academic research to create a and evidential approach, guiding readers to collect their own data
textbook that is both relevant and rigorous, and pedagogical features at every stage, in order to make strong business decisions based on
including a fictional running case study and workbook exercises empirical facts. A multitude of helpful tools and techniques support
promote deeper understanding and help consolidate knowledge. the learning process, and the companion website supplements this by
Thought-provoking interviews with the author can be accessed via the offering a number of visual tools, as well as lecture slides for course
companion website. instructors.
February 2018 • 484 pages October 2020 • 312 pages
Paperback 9781352000504 • £54.99 Paperback 9781352010107 • £36.99
Bloomsbury Academic Bloomsbury Academic
Technology Entrepreneurship Understanding Enterprise
Bringing Innovation to the Marketplace Entrepreneurs and Small Business
Natasha Evers, Trinity College Dublin, Ireland, Simon Bridge, Simon Bridge and Associates, UK
James Cunningham, Northumbria University, & Ken O'Neill, University of Ulster, UK
UK & Thomas Hoholm, BI Norwegian School of Offering a broad critical introduction,
Management, Norway Understanding Enterprise provides a perceptive
This textbook offers a framework for understanding approach to understanding and applying theory.
the entrepreneurial process for technological The textbook covers traditional approaches,
ideas, and managing, commercialising and marketing technological new perspectives and analysis of government policy. Written by
innovation. The authors blend theory, policy and practice in a leading experts with a combined wealth of research, teaching and
manner that is accessible to readers with little prior knowledge of consulting experience, this textbook is an essential companion for
business commercialisation, while real life examples and case studies undergraduate and postgraduate students of enterprise and small
from a range of countries and industries equip students with the business.
understanding required to successfully launch their product. This
2nd edition contains cases on digital entrepreneurship, growth October 2017 • 368 pages
Paperback 9781137584540 • £54.99
and scaling, and the companion website offers case study answers, Bloomsbury Academic
lecturer slides and a range of testbank questions and answers.
December 2020 • 448 pages
Paperback 9781352011173 • £48.99
Bloomsbury Academic
Marketing Analytics Marketing Strategy
Based on First Principles Based on First Principles and Data
Robert W. Palmatier, University of Washington, Analytics
USA, J. Andrew Petersen, Pennsylvania State Robert W. Palmatier, University of Washington,
University, USA & Frank Germann, University of USA & Shrihari Sridhar, Texas A&M University,
Notre Dame, USA USA
This dynamic textbook integrates state-of-the- Palmatier and Sridhar offer a unique and dynamic
art data analysis techniques into all aspects of approach based on the four principles that
marketing to enable more effective, evidence-based decision-making. underpin strategic marketing today: all customers differ; all customers
A powerful and unifying framework underpins the foundations of change; all competitors react; and all resources are limited. Its
the text, underscoring how marketing decisions should focus on structured framework guides students to develop effective and
solving the key underlying problems and complexities found in flexible strategies to deal with diverse marketing problems, its
most marketing activities. Authored by leading international experts integration of marketing analytics and data driven techniques with
in marketing strategy, Marketing Analytics is the ideal textbook fundamental strategic pillars prepares students for a world driven
for advanced undergraduate, postgraduate and MBA students of by big data. Research-based, action-oriented, and compatible with
marketing, as well as marketing practitioners seeking to develop their StratX/MarkStrat simulations, Marketing Strategy is the ideal resource
marketing effectiveness and data analysis skills. for advanced undergraduate, MBA and EMBA students.
March 2022 • 432 pages February 2021 • 416 pages
Paperback 9781352013191 • £46.99 Paperback 9781352011463 • £52.99
Bloomsbury Academic Bloomsbury Academic
www.bloomsbury.com 9B U S I N E S S – Fashion Business and Management / Strategy
Fashion Management Fashion Merchandising
A Strategic Approach Principles and Practice
Rosemary Varley, University of the Arts London, James Clark, University of the Arts London, UK
UK, Ana Roncha, University of the Arts London, Clark’s core textbook provides a detailed overview
UK, Natascha Radclyffe-Thomas, Glasgow of the fashion merchandiser role and its place
Caledonian University, UK & Liz Gee, University within fashion retail organisations and the broader
of the Arts London, UK fashion industry. With new content contributed
This is one of the first textbooks to examine by academics and industry practitioners, the
strategic management in the context of the fashion industry. text examines crucial, contemporary topics such as sustainability
Authored by a team of experts, the text takes an international and supply chain management, to prepare students for life post-
approach covering all areas of strategic management, from growth study. A running case study provides examples of the activities of
strategy and financial management to brand and supply chain a fashion merchandiser, and includes ‘Day in the Life’ profiles on a
management. It covers issues such as sustainability and digitalisation, range of industry professionals. With its strong application of theory
ensuring its readers are well-versed in critical contemporary issues. to practice, this is the ideal textbook for all fashion merchandising
Pedagogical features including learning objectives, case studies and students.
summaries ensures the textbook is ideal for both undergraduates and
postgraduates alike. November 2020 • 274 pages
Paperback 9781352011104 • £37.99
Bloomsbury Academic
November 2018 • 360 pages
Paperback 9781137508188 • £37.99
Bloomsbury Academic
Global Strategic Management Management Consultancy
Philippe Lasserre, INSEAD, Singapore & Felipe The Role of the Change Agent
Monteiro, INSEAD, France
Julian Randall, University of Aberdeen, UK,
Truly international in scope, Global Strategic Bernard Burnes, University of Stirling, UK & Allan
Management offers a comprehensive introduction J. Sim, University of Aberdeen, UK
to planning and decision making for global
This core textbook examines the theoretical
businesses. Written by an author team from the
underpinnings of this complex and fascinating
prestigious INSEAD business school, this textbook
subject and provides students with the practical
takes an applied look at global strategy, emphasising functions such
skills required to become a successful management consultants.
as marketing, operations, HR and finance. A strong pedagogical
Rooted in change management theory, it explores the role of
approach, consisting of mini case studies (with questions), key
the internal and external change agents and their impact on
words, a glossary and further reading suggestions, is applied in each
organizational development and transformation. The expert author
chapter. A concluding extended case study brings together a balance
team carefully guide students through each stage of consulting,
of theory and the real world of business, and typifies the global
presenting a wealth of experiential learning exercises and activities
perspective taken throughout the text.
to help hone skills and develop a consultant's mindset. An ideal
November 2022 • 712 pages
textbook for upper-level undergraduates and MBA students.
Paperback 9781350932968 • £56.99
Bloomsbury Academic September 2018 • 198 pages
Paperback 9781137605214 • £49.99
Bloomsbury Academic
10 www.bloomsbury.comECONOMICS – Economics for Business / Behavioral Economics / Econometrics / Macroeconomics / History and Theory of Economics
Economics for Business A Course in Behavioral
Chris Mulhearn, Liverpool John Moores Economics
University, UK & Howard R. Vane, Liverpool John Erik Angner, George Mason University, USA
Moores University, UK.
This textbook looks at decisions – how we make
Written for non-specialists, this textbook provides them, and what makes them good or bad. It
an introduction to economics in the context of lays out the theory of behavioral economics and
the business world. Striking the perfect balance explains the intuitions behind it. The book offers
between theory and practical application, it draws examples, exercises, and problems drawn from
on real-world examples and case studies – from tech companies fields such as economics, management, marketing, political science,
to football clubs – to demonstrate the relevance of economic and public policy. It shows how to apply the principles of behavioral
concepts and theories to business. It is packed with current data and economics to improve your life and work. No advanced mathematics
pedagogical features to bring the subject to life for students. The is required.
book also includes coverage of contemporary topics such as market
failure, austerity, international trade and Brexit. November 2020 • 352 pages
Paperback 9781352010800 • £43.99
February 2020 • 520 pages Bloomsbury Academic
Paperback 9781352008210 • £52.99
Bloomsbury Academic
Applied Econometrics Macroeconomics
Dimitrios Asteriou, Hellenic Open University, William Mitchell, University of Newcastle,
Greece & Stephen G. Hall, University of Australia, L. Randall Wray, Bard College, USA &
Leicester, UK Martin Watts, University of Newcastle, Australia
Blending theory and practical application, this Encouraging students to take a critical approach to
book offers the ideal preparation for doing applied the prevalent assumptions around macroeconomics,
econometric work. It takes students from a basic this textbook compares and contrasts heterodox
level up to an advanced understanding in an and orthodox approaches to theory and policy.
intuitive, step-by-step fashion. Clear presentation of economic tests The first textbook to develop a heterodox model from the ground
and methods of estimation is paired with practical guidance on using up, it is based on the principles of Modern Monetary Theory (MMT).
several types of software packages. Using real world data throughout, The author team offer fiscal and monetary policy recommendations,
the authors place emphasis upon the interpretation of results, and the explaining how the poor economic performance of most wealthy
conclusions to be drawn from them in econometric work. Essential capitalist countries over recent decades could have been avoided.
for economics undergraduates and postgraduates taking a course in The book delivers a practical and philosophical argument for the
applied econometrics, and for modules requiring a research project. heterodox MMT approach being advocated.
March 2021 • 568 pages February 2019 • 604 pages
Paperback 9781352012026 • £62.99 Paperback 9781137610669 • £57.99
Bloomsbury Academic Bloomsbury Academic
Recharting the History of
Economic Thought
Edited by Kevin Deane, Queen Mary University
of London, UK & Elisa van Waeyenberge, SOAS
University of London, UK
Taking a thematic approach to the history of
economic thought, this textbook introduces current
economic issues and examines the arguments
of key economists. The book sets these ideas in a contemporary
context, helping readers to see the applications to today's society
and economy. It introduces a range of perspectives and encourages
critical reflection upon neoclassical economics, evaluating
the strengths and weaknesses of different theories. Ideal for
undergraduate and postgraduate courses in the history of economic
thought, the development of economic ideas, or economic thought
and policy.
April 2020 • 317 pages
Paperback 9781137605245 • £44.99
Bloomsbury Academic
www.bloomsbury.com 11E C O N O M I C S – Gender and Economics / Game Theory
Women and the Economy Game Theory
Family, Work and Pay An Applied Introduction
Saul D. Hoffman, University of Delaware, USA & José Luis Ferreira, Universidad Carlos III de
Susan L. Averett, Lafayette College, USA Madrid, Spain
An analysis of the enormous changes in women's Using examples from a range of disciplines, this
economic lives around the world, from the family to textbook provides social science, philosophy and
the labour market. Hoffman and Averett examine economics students with the tools they need to
topics such as the effect of rising women's wages understand and predict strategic interactions.
and improved labour market opportunities on marriage, the ways in Beginning with an introduction to the most famous games, it uses
which more reliable contraception has shaped women's adult lives jargon-free language and accessible maths as it guides the reader
and careers, and the forces behind the phenomenal rise in women's through whole games with worked-through examples. End-of-chapter
labour force activity. The book includes new chapters on gender in exercises help to consolidate understanding along the way. An ideal
economics, and race and gender in the USA. Essential reading for textbook for students approaching game theory from fields across the
undergraduate and postgraduate students taking modules in gender social sciences.
and economics or gender and development.
November 2019 • 293 pages
March 2021 • 416 pages Paperback 9781352007916 • £44.99
Paperback 9781352012002 • £56.99 Bloomsbury Academic
Bloomsbury Academic
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