Bristol flyers commercial brochure 2021/22
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bristol flyers commercial brochure 2021/22
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
7.32M
total seasonal reach
732K
total MONTHLY reach
32K
SEASONAL ATTENDANCE
6.63M
Social Media Impressions
400K
BBL TICKET PURCHASERS
174K
broadcast viewership
100%
20/21 HOME GAME SELL-OUTS
ALL GAMES 432K
BROADCAST LIVE web page views
2+
LIVE SEASONAL SKY
68.2K
total MONTHLY
60.7K
Social media
SPORTS GAMES FOOTPRINT audience
320K
EMAIL DATABASE
2ND
MOST PLAYED TEAM SPORT
+50%
B.A.M.E participation
REACH IN THE UK rate
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
british basketball is on the rise and we intend on being a key part of this growth Now entering our 8th season in the country’s top-flight competition, the Flyers have become an established force in British Basketball. The past few years have seen multiple BBL play-off and cup semi-finals, a record 6th placed league finish and a recent cup final in front of the BBC cameras and a capacity 9,000+ Arena Birmingham crowd. Off the court, we continue to grow our exposure, fan base and network of partners. In the last full season with fans (pre-COVID) every home league game was a total sell-out, whilst our extensive junior, female and academy programmes continue to grow and aid the development of a basketball community in Bristol. we are now building towards the next exciting stage of our journey… Our journey now leads us towards a new home for the club, the Ashton Gate Sports & Convention Centre, which is expected to open its doors circa. 2024. This purpose-built venue will help propel the Flyers to a new level, with a 3,000 seat+ capacity and state of the art facilities expected to set the standard for venues of this type in the country. The capacity and flexibility that venue ownership provides is also a pivotal step towards our ultimate aim: becoming a British Basketball powerhouse capable of competing in European competitions. The Flyers growth trajectory means there’s never been a better time to get involved, backing one of the world’s most exhilarating sports and the league’s most forward-thinking team. Whether it’s joining the crowd at a sell-out home game, sponsoring a player or game, or emblazoning your brand onto the Flyers playing kit, there are a host of ways to get involved. We pride ourselves on being able to meet the business needs of our sponsors and our strength lies in the bespoke nature of our partnerships. Whilst we present a set portfolio of opportunities, we always create something completely tailored to your budget, brand and objectives. FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
kit sponsorship
Our most elite form of sponsorship ensures that your business is fully
aligned to the Bristol Flyers consumed brand. Kit sponsors will feature
prominently within our rapidly increasing exposure – including Sky Sports
coverage - both digitally and at venues across the UK.
The flexible bespoke benefits mean you can significantly shape how this
package looks and the type of exposure generated for your brand. Prices
are dependent on desired location and other included elements.
key benefits:
ȫ EXPOSURE AT ALL HOME AND AWAY GAMES ACROSS THE UK
ȫ FEATURE PROMINENTLY WITHIN ANY AND ALL LIVE BROADCASTS,
MEDIA COVERAGE, PHOTOGRAPHIC AND VIDEO CONTENT
ȫ A BESPOKE PACKAGE OF ADDITIONAL INCLUDED INVENTORY TO MEET
YOUR BUSINESS AND BUDGETARY NEEDS
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
gameday The package includes:
sponsorship
ȫ Bespoke benefits to be arranged ahead of
the game, for example: display of branding;
flyers/leaflets; staff attendance to sample/
promote; competitions; Employee inclusion in
entertainment etc.
ȫ 10 VIP courtside hospitality tickets (inc. light
buffet; pre-game drinks; VIP courtside reserved
seats)
Promotional ‘gameday takeover’ and a great evening
out for you and your guests, simultaneously generating ȫ Logo and company profile featured on the Flyers
a large amount of exposure for your brand or chosen website sponsors page seasonally
organisation. ȫ Social media promotion and branding
Whilst you enjoy Bristol Flyers VIP courtside hospitality, ȫ Framed signed jersey presented at half-time
your brand will be ever present before, during and after ȫ PA Promotion on the night
the event, generating both venue and digital exposure.
The flexible bespoke benefits mean you can significantly
shape how this package looks and the type of exposure
you guarantee for your company.
£1,150 + vat
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
venue branding Key benefits:
ȫ Venue branding features
in the significant
Display your name and message in front of sell-out crowds at the home of the amount of video and
Flyers. All games are broadcast live and covered across social media, meaning media content generated
your brand will feature regularly within photographic, video and broadcast throughout the season
footage.
ȫ Sell-out crowds
expected every week
We offer a variety of branding opportunities to suit goals and budget and we
maximising Exposure
include production and installation costs as part of the package.
ȫ High quality branding
with all production
basket courtside viewing and installation costs
padding a-frame board balcony banner included
Branding on the A full colour A full colour
large padding of both ‘Toblerone’ shaped banner installed
of the basketball advertising board permanently onto
hoops used for all to be displayed at all the viewing balcony
Bristol Flyers home Flyers home Games located above the
Games main bank of fans at
all home games
£4,000 + vat £800 + vat £550 + vat
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
player
coach / player sponsorship includes:
A SIGNED BRISTOL FLYERS JERSEY
sponsorship
ȫ
ȫ LOGO AND COMPANY PROFILE DISPLAYED UNDER PLAYER’S
PROFILE ON THE FLYERS WEBSITE
ȫ LOGO AND COMPANY PROFILE FEATURED ON THE FLYERS
WEBSITE SPONSORS PAGE (FOR THE ENTIRE SEASON)
ȫ ONE PLAYER APPEARANCE AT AN APPROPRIATE SITUATION OF
Sponsoring a player brings you even closer to the YOUR CHOOSING (SUBJECT TO AVAILABILITY)
action. Player sponsorship includes kit, venue and
digital branding into one great opportunity and ȫ ONE PULL-UP BANNER FEATURING SPONSORED PLAYER AND
is one of our best value packages. You’ll also get COMPANY BRANDING, TO BE DISPLAYED AT ALL HOME GAMES
the chance to meet your sponsored player at an ȫ LOGO/BRANDING ON YOUR SPONSORED PLAYER’S WARM UP
appropriate appearance of your choosing. JERSEY (HOME AND AWAY KIT), OR POLO SHIRT IF COACH
SPONSORSHIP
category a player category b player
Different players have varying profile and roles
within the team and therefore, players are £850 + vat £650 + vat
split into category A and B price bands.
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
digital advertising & exposure
Bristol Flyers produce league-leading digital media content for a rapidly growing and engaged audience. We are at the forefront
of trends and developments in this field and produce a wide range of bespoke and innovative content.
Below are some examples of digital opportunities, but almost all Flyers content – such as game highlights, interviews, social
media and web output – can be available to sponsor:
bespoke video bespoke digital campaign database email marketing
ȫ PLANNING, FILMING,PRODUCTION AND ȫ BESPOKE SEASONAL DIGITAL CAMPAIGN ȫ EMAIL BANNER ADVERT FEATURED
EDITING OF A BESPOKE VIDEO THAT THAT CAN INVOLVE SPONSORSHIP OF WITHIN A DATABASE EMAIL/
CAN INCLUDE FLYERS PLAYERS IN THE AN EXISTING OR SPECIFICALLY CREATED NEWSLETTER TO OUR FANBASE
CONTENT WHERE DESIRED PIECE OF CONTENT ȫ THE ADVERT CAN CONTAIN A HYPERLINK
ȫ CONTENT CAN BE PRODUCED TO MEET ȫ PAST/EXISTING EXAMPLES INCLUDE: THE AS A CLICK-THROUGH TO A DESIRED
NEEDS, SUCH AS: PRODUCT PROMOTION; SUBWAY SUB OF THE GAME CAMPAIGN; ONLINE PAGE/ SITE
BRANDED GAMES/ CHALLENGES; THE TOKYO TIME BUZZER BEATER
BRANDED FAN TARGETED CONTENT ETC. CAMPAIGN; THE NUFFIELD HEALTH INJURY
REPORT
ȫ PRICE DEPENDANT ON NATURE OF VIDEO ȫ EACH CAMPAIGN CAN BE ACROSS
AND CONCEPT ARTWORK, SOCIAL MEDIA AND VIDEO
CONTENT
Price: dependant on content
£1,500-4,000 + vat and requirements £150 per email
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
website advertising
The club website of a sports team is the home and hub of it’s digital content, news and information.
There are two key advertising locations available across the season:
leaderboard mpu
HEADLINE BANNER LOCATION AT THE TOP SIDE-LINE SQUARE LOCATION ON THE
OF ANY WEB PAGES HOMEPAGE AND ALL NEWS STORY PAGES
website - non-exclusive website - non-exclusive mpu
leaderboard (top of home) (square on homepage)
seasonal - £1,000 + VAT seasonal - £500 + VAT
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
vip & hospitality ticketing
Enjoy Bristol Flyers basketball in style with our three-tiered VIP offering. A taste of the American sports experience right here
in the UK, with food, drinks and courtside seats mere metres from the action.
vip courtside hospitality vip courtside courtside
ȫ PRE-GAME LIGHT BUFFET ȫ VIP COURTSIDE SEATING ȫ COURTSIDE SEATING
ȫ PRE-GAME COMPLIMENTARY DRINKS ȫ AN ICED BEVERAGE BUCKET: THREE
BAR BEVERAGES OF YOUR CHOICE (BEER,
CIDER OR SOFT DRINKS)
ȫ VIP COURTSIDE RESERVED SEATING
game to game pricing game to game pricing game to game pricing
adult £40pp, u-12 £20pp adult £26pp, u-19 £16pp adult £21pp, u-19 £14pp
seasonal pricing seasonal pricing seasonal pricing
adult £655pp, u-12 £327.50pp adult £380pp, u-19 £164pp adult £229pp, u-19 £121pp
*All Prices excluding fees & 2020/21 prices; 2021/22 prices subject to change
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238in good company 2020/21 season
Despite the challenges that the COVID-19 pandemic brought for our club and sport in general in the UK, we were proud to
maintain an extensive and varied portfolio of commercial partners:
principle partner
elite partners
supporting partners
Bristol & West
FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238contact us To discuss any of the opportunities detailed in this brochure, or if you’d like us to create something completely different, please get in contact with us using the information below. We pride ourselves on forming partnerships that are relevant and appropriate for our sponsors, with each relationship and resulting activity, unique. With interest in the Flyers and basketball in general skyrocketing in the UK, there’s no better time to get involved. we look forward to hearing from you! steve devereux – COMMERCIAL MANAGER charlotte caple – commercial sales executive e: steve.devereux@bristolflyers.co.uk e: charlotte.caple@bristol-sport.co.uk t: 0117 963 0645 / 07938 035238 t: 0117 963 0667 / 07525463323 bristolflyers.co.uk bristolflyers @bristolflyers bristol flyers BASKETBALL FOR MORE INFORMATION OR TO DISCUSS FURTHER, CONTACT OUR COMMERCIAL MANAGER: STEVE.DEVEREUX@BRISTOLFLYERS.CO.UK / 07938 035238
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