BMet Annual Business Plan 2018-2019 - Birmingham Metropolitan ...
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Contents Page Executive Summary 5 Section 1: 1.1 Political and economic context 6 1.2 Employment and skills context 7 1.3 Delivering our Strategic Goals 8 1.4 Risk Management 10 Section 2: 2.1 College and Curriculum Plans for 2018 – 19 11 2.2 College Plans 2018 – 19 12 2.3 Faculty Plans 2018 – 19 16 2.4 Funding and student numbers by college and faculty 2018 – 19 20 Section 3: 3.1 Student Engagement 23 3.2 Building a Better BMet 24 3.3 Marketing & Communications 25 3.4 New Business Development and Diversification 26 3.5 Data and Information 27 Appendices: Appendix 1 3 year summary table of success measures from 2016 to 2019 30 Appendix 2 Glossary 31 BMet Annual Business Plan 2018 – 2019 3
Executive Summary During 2017/18 the college executive board reviewed the The college continues to respond to the needs of the local college goals and objectives to check that they remained community and economy where there are significantly relevant and fit for purpose for 2018/19. As a result of this higher levels of low skills and unemployment than the review, it was decided that the goals continue to summarise national average, but with a vibrant business environment our priorities, so have been continued unamended and the showing inward investment and growth. Our business college objectives have been simplified and sharpened to plan therefore addresses the needs of the local economy ensure we are measuring progress in the right areas. This and employers by ensuring that we offer a broad relevant annual business plan sets out our 2018/19 objectives curriculum from entry level/level 1 with clear progression within the context of our overall mission, goals and values, pathways through to higher education at level 6. We are explains what actions we will take towards achievement of also continuing to expand our apprenticeship provision as these objectives and how we will measure our success. government funding and the employer levy shift funding away from classroom based learning. BMet operates within a political context where the education that we provide must be closely aligned In our business plan each of our 4 colleges and 4 faculties with relevant government policy initiatives, the have outlined their curriculum development priorities for Industrial Strategy and the increasing national focus on the year, demonstrating how they are responding to local apprenticeships. Locally, BMet is also affected by the needs and wider policy to meet the needs of the local government’s devolution agenda and the creation of West community and employers. Midlands Combined Authority and Mayor. In 2018/19 we will build on the success of the student Education is our core purpose and the quality of our work, council to further engage more students in becoming in particular that of our teaching, learning and assessment, active and confident learners through careers events, remains the most important factor affecting the college’s mentoring and self-directed online learning. For our reputation and brand, and consequently income and staff we will continue to develop our new performance funding. The college therefore continues to have a strong development approach through training for line managers focus on sustainable, substantive quality improvement. This to improve further the quality of performance development is woven into all aspects of our work, directly at curriculum conversations. We will also introduce the Gallop Q12 level through our 4 colleges and 4 faculties and through survey to give us a benchmark measure for future our corporate support functions. improvements to staff engagement. We have recovered our financial health from a serious budget deficit in 2015/16 to a balanced budget forecast for 2018/19, with improved controls and greater ownership. We will continue to grow our apprenticeship income and during the autumn of 2018/19 we will review our recruitment strategies to ensure we are maximising our income potential in the longer term. Our progress against each of our success measures will be monitored by the executive team on a monthly basis and reported to each corporation meeting. BMet Annual Business Plan 2018 – 2019 01 5
Section 1 1.1 Political and economic context Further Education is a rapidly changing environment which Another key national government policy driver is needs to continually respond to frequent new government preparation for the devolution of the ESFA’s Adult Education skills initiatives and policy changes whilst ensuring we Budget (AEB) to Combined Authorities. Locally this means focus on responding to the needs of employers and the that the West Midlands Combined Authority (WMCA) will economy both nationally and locally. have control of all AEB funding from 2019/20, with an influencing role already in place for 2018/19. The overarching key government policy driver is the new Industrial Strategy which addresses the following The key priorities in the WMCA Regional Skills Plan are challenges: for an agile and responsive skills system which addresses economic and social mobility, technical education, higher Skills shortages particularly in high level technical jobs level skills, low skilled adults, unemployment especially and STEM subjects high youth unemployment, and geographic and ethnicity Continuing problems with low English and maths skills disparities in economic prosperity. Additionally, the WMCA The need to develop home grown talent to reduce Productivity and Skills Commission made a number of reliance on migrant labour in preparation for Brexit recommendations for improving the region’s productivity The development of artificial intelligence and and skills, including the establishment of sector-based automation partnerships and a Productivity Taskforce that will enable The need to improve social mobility through skills companies from different sectors to learn from each other. development The BMet business plan demonstrates that during 2018/19 There are a number of elements of the Industrial Strategy the college has ensured that it is already aligned with that will have a significant impact on funding and delivery WMCA priorities to meet the needs of the local economy in the FE sector. The introduction of T levels from 2019/20 and secure our future adult education funding. will create level 3 technical qualifications equivalent in status to A levels. A key element of the new T levels is a In addition to the WMCA, the college catchment area much greater focus on work placements and colleges are spans two Local Enterprise Partnerships, the Black Country already beginning to work towards this with employers. LEP and the Greater Birmingham and Solihull LEP, both of which have a focus on skills development in their The Industrial Strategy reaffirms the introduction of the respective Strategic Economic Plans. The building of the apprenticeship levy for large employers and confirms the HS2 high speed rail line also continues to significantly government’s target of 3 million apprenticeships nationally influence the skills needs of the local economy. by 2020. The levy has brought opportunities to the sector to grow apprenticeship provision in direct partnership with employers, rather than being constrained by government grants. The introduction of the National Retraining Scheme for adults, also announced in the Industrial Strategy, brings opportunities for funding to develop new and innovative approaches to delivery which address the barriers to adults engaging in learning to re-skill, particularly in digital skills and as a result of artificial intelligence and automation. 6 BMet Annual Business Plan 2018 – 2019
1.2 Employment and skills context NOMIS data for the period October 2016 to September The proportion of adults in the area with level 4 and 2017 shows that Birmingham, Solihull and the Black above qualifications is significantly lower than the national Country continue to have lower than national average average. This stands at 32.3% for Birmingham, 19.6% levels of economic activity and significantly higher than for Sandwell and 23.3% for Wolverhampton, compared national average unemployment rates. For example, the with a national average for Great Britain of 38.2%. This proportion of economically active people stood at 70.1% is reflected in a greater shortage of higher level skills for in Birmingham, 71.6% in Wolverhampton and 68.6% the West Midlands (36.2%) compared with the national in Sandwell, compared with an average of 78.1% across average of 26.6%. Great Britain. Unemployment for this period was 8.5% in Birmingham, 7.6% in Wolverhampton and 8.3% in Conversely, the proportion of adults with no qualifications Sandwell, compared with an average of 4.5% across Great in the area is significantly higher than the national average Britain. at 14.2% in Birmingham, 19.4% in Wolverhampton and 24.8% in Sandwell, compared with a national average of Although there will continue to be a slight increase year 8% for Great Britain. There is a strong correlation between on year in the adult working age population, the local low skills and unemployment which the FE sector is well population profile shows a continuing fall in the pipeline of placed to address. 16-18 year olds until 2019-20 (see graph below) which will require the college to recruit a higher proportion of local school leavers in order to meet its financial targets. The proportion of 16 and 17 year olds across the area who are known to be NEET is at or very close to the national average of 2.8%, being 2.8% for Birmingham, 2.6% for Wolverhampton and 2.7% for Sandwell. However, Birmingham has a very high level of 7.4% of young people in this age group whose activity is not known, compared with an average of 3.2% for England. Population of 16-18s West Midlands 225 220 215 210 200 195 190 Population 000s 185 180 175 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 BMet Annual Business Plan 2018 – 2019 7
1.3 Delivering our Strategic Goals and Objectives This section sets out the college’s four strategic goals and associated annual objectives for 2018/19. It explains the actions we will take to achieve our objectives and how we will measure our success. Strategic goal 1: Strategic goal 2: To be recognised as the To deliver outstanding leading college of the region. education and employment Objectives for 2018/19: outcomes for all. 1.1 Inspire our students to enrich their college Objectives for 2018/19: experience by creating an inspirational and 2.1 The quality of teaching, learning and assessment innovative environment results in consistently unmissable learning 1.2 Improve stakeholder engagement: develop the brand experiences which secure good progress for all and perception of BMet and the four colleges students 1.3 Respond rapidly and provide excellent service 2.2 Use great information and data to inform to employers who offer high quality commercial improvements to the student experience opportunities 2.3 Support students effectively to progress to the next stage of their journey Actions: Timescale Actions: Curriculum specific capital Timescale investment in facilities Implement the college Journey and resources Sep 18 – Dec 18 to Excellence strategy Sep 18 – June 19 Introduce Duke of York Introduce data dashboards Digital Enterprise Skills Award Sep 18 – Mar 19 for students to include exam/ Roll out new student assessment alerts, timetables dashboard app Sep 18 – Mar 19 and attendance Sep 18 – Feb 19 Promote individual college USPs Introduce peer mentoring and specialisms Nov 18 – July 19 programme for students Sep 18 – Dec 18 Develop customised CRM for Involve student reps consistently work with employers Sep 18 – Dec 18 in curriculum team meetings Sep 18 – June 19 Review curriculum offer and Provide broad range of align to Industrial Strategy differentiated careers events Oct 18 – May 19 and stakeholder need Sep 18 – July 19 Success measures: Success measures: 95% students agree teaching on their course is Students who would recommend the college in the good (March) Big Teaching & Learning Survey up from 88% to 90% 70% students on track to achieve their target grade Half termly random sample satisfaction survey results (Dec, Feb, Apr, June) on an upward trend Observations - 88% students make good progress Employer survey result up from 84% to 86% (Dec, Feb, Apr, June) 89% attendance rate (monthly profile) 93% retention rate (monthly from Dec) Achievement rates: E&T 16-18 84%; E&T 19+ 87%; apps timely 61% 88% 16-18 positive destination/progression (Dec) 75% 19+ long courses positive destination (Dec, Feb) 8 BMet Annual Business Plan 2018 – 2019
Strategic goal 3: Strategic goal 4: To be a great place to work. To be financially strong and Objectives for 2018/19: invest in learning. 3.1 Embrace diversity and inclusion in everything we do Objectives for 2018/19: 3.2 Increase levels of employee engagement 4.1 Increase recruitment and diversification of income 3.3 Develop the performance of all employees streams 4.2 Improve efficiency and effectiveness of delivery, Actions: demonstrating excellent value for money 4.3 Reduce government debt Timescale Develop D&I toolkit & framework for training Sep 18 - Nov 18 Actions: Review staff recruitment Timescale process & employee journey Sep 18 – Dec 18 Improved budgetary and Roll out an empowerment forecasting regime Oct 18 programme for leaders Sep 18 – June 19 Review of enquiry to enrolment Train 20 more ‘Yambassadors’ processes to identify key activities to extend staff use of internal and resources for conversion social media as a tool for improvement Sep 18 engagement Oct 18 Cross-sell BPS apprenticeships Conduct employee engagement to new and existing employers Sep 18 – Mar 19 survey June 19 Increase funding from DWP, Implement transition programme ESF and LEPs Sep 18 – Mar 19 for curriculum staff Oct 18 – June 19 Implement room and staff utilisation plans Sep 18 Success measures: Review of recruitment strategies for community based and Achievement of Educate and Celebrate Award employer responsive provision Sep 18 – Dec 18 Achievement of Disability Confident Status Improvement in employee engagement from 3.2 to 3.4 Success measures: 80% of staff are signed up to Yammer, of which 70% 16-18 students – 7,400 enrolled and 6,666 retained are actively engaged Conversion of application to enrolment across all sites 97% of staff actively developing their performance up from 36% to 38% Internal progression and retention is maintained at 65% for 16-18s and increases from 52% to 55% for adults Total income is £59.3m of which: HE income is £2.9m Apprenticeship income is £4.4m Other income is £9.9m, of which £0.7m is raised by the External Funding Unit Total cost is £59.3m Net cash movement is £2.1m Average class size 18.6 Staff utilisation 95% Pay down agreed debt schedule BMet Annual Business Plan 2018 – 2019 9
1.4 Risk management The college has a number of risks that may prevent us from Cash (objective 4.2): achieving our objectives. Those risks deemed to have a If the college does not have sufficient cash to enable it significant impact on the college as a whole are included in to operate effectively and provide a buffer for periods of our college risk register, the top four of which are detailed financial strain, it may not be able to repay its loans, meet below. When assessing risk we consider the impact of the pension commitments or manage changes in funding risk on the college, the probability of it arising and any methodology. mitigations. In order to mitigate this risk the college monitors cash flows Income targets (objective 4.1): on a weekly basis. We perform regular reforecasts and If the college does not meet its income targets for the update cash flows accordingly. We also regularly monitor year, this could cause financial insecurity, damage to our income and costs through the management accounts reputation and limit our ability to grow. process. We will mitigate these risks by identifying a lead manager for each income area and by expanding the work of our External Funding Unit. We will regularly monitor and forecast each income stream and take prompt action to address any shortfalls. Quality of teaching, learning and assessment (objectives 2.1 and 2.3): There is a risk that if the quality of our teaching, learning and assessment does not improve sufficiently we may not be judged as ‘good’ in our next Ofsted inspection. To achieve this we need to ensure that teachers plan for individual learning and progress. Managers in curriculum areas also need to ensure that they triangulate learning walks, observations, progress tracking and learning feedback when developing teacher action plans. We will mitigate this risk through ensuring that there is a clear focus on student progress in lesson planning processes, staff training and development and communication at all levels. We will ensure that teaching staff use Markbook to proactively track student progress. Achievement rates (objective 2.2): If our achievement rates do not improve quickly enough we may not be judged as ‘Good’ at our next Ofsted inspection. For this to happen we need to have timely identification of under-performance. We also need to ensure that curriculum staff have the skills necessary to accurately evaluate provision in course reviews and self-assessment reports. To mitigate this risk we will build on our extensive set of actions in our PIAP to ensure that data dashboards are in place and that we develop and support managers to use the data tools available to them. We will also ensure that review boards are in place in each curriculum area to monitor and assess performance to improve quality. 10 BMet Annual Business Plan 2018 – 2019
Section 2 2.1 College and curriculum plans for 2018 – 19 Our Heads of College and Heads of Faculty have worked together to plan a programme of delivery for 2018-19 which meets the college goals and objectives, reflects the skills needs of employers and the local community, addresses government policy priorities and achieves our external funding targets. Over recent years, each of our four colleges has made significant progress in re-establishing a local profile and building community links. Each college now has a clearly defined offer to meet the local need and context. Heads of College and Heads of Faculty are working together to attract students based on a curriculum offer that is relevant, enticing and endorsed by local employers. BMet continues to have a very strong focus on quality improvement and our Journey to Excellence strategy sets out a detailed ongoing quality improvement programme to meet our ambition for a positive Ofsted inspection outcome. Alongside this, each Head of College and Head of Faculty has identified priorities for quality improvement in their respective areas of responsibility. In sections 2.2 and 2.3 each Head of College and Head of Faculty has set out their priorities for curriculum development and quality in their area for 2018/19. BMet Annual Business Plan 2018 – 2019 11
2.2 College Plans 2018 – 19 James Watt College This college is situated in an area of high deprivation in north Birmingham. The college aims to meet the skills needs of the local community whilst also meeting the needs of local and national employers. The college offers a programme of vocational pathways which lead to employment. Vocational programmes start at entry level and progress to L4 and above. Provision for 16-18s is planned to complement the offer at local school sixth forms. There is also a large programme for unemployed adults in partnership with DWP The college has strong links with the local community and the building is used as a community resource, for example hosting local partnership meetings. Curriculum priorities: Further develop the new Rail Academy through: Introduction of a range of higher level programmes to meet the need for skilled rail technicians Introduction of business programmes designed for the rail sector Installation of rail track with signal point Develop the advanced manufacturing offer to meet the need for higher level technical skills Develop new programmes at levels 1 to 3 in travel and tourism, business administration, accounting and early years Expand the apprenticeship offer to deliver digital creative and hair and beauty programmes Grow adult English, maths and ESOL provision at both James Watt and Erdington Quality priorities: Continue to improve the overall quality of apprenticeships, particularly raising timely achievement rates Continue to improve teaching, learning and assessment to improve student progress, including value added, and increase achievement rates Continue to develop the learning experience to further improve student satisfaction 12 BMet Annual Business Plan 2018 – 2019
Matthew Boulton College Matthew Boulton College offers vocational education in a Curriculum priorities: range of subjects including professional services, creative and digital, science, medical and health. The college has Phase one of a re-launch of Matthew Boulton for a city centre location with a very wide catchment area July 2019 with a focus on increasing recruitment to including the wider West Midlands. It has a large cohort of professional services, digital IT and digital engineering adult students (c. 3,000), including a range of Access to by 10% for 2019/20 HE courses and a large ESOL programme. Creation of a Professional Development Centre from August 2018 with a focus on providing staff with exceptional TLA skills and the ability to explore innovative and digital methods of delivery Continue to grow the provision in business and professional services and digital and creative, through an enhanced programme of mentoring and work placement opportunities Increase apprenticeship numbers by 10% with a particular concentration on professional services, business management, medical, ICT, health & social care Enhance the English and maths offer for adults, by offering more ESOL programmes that lead to greater progression to vocational areas Quality priorities: Continue to improve the quality of teaching learning and assessment to extend student progress, including value added, and increase achievement rates on 16-19 study programmes Work with HoFs to further improve adult achievement rates for Access to HE and English and maths across the college Continue to promote ‘Ready, Respectful, Safe’ with a focus on punctuality and attendance Continue to develop the learning experience to further improve student satisfaction BMet Annual Business Plan 2018 – 2019 13
Curriculum priorities: Expand HE offer at Kidderminster to include early years, business, sport and creative media, increasing overall HE students at the college by 10% Add a digital creative programme to the art and design offer in order to shift the curriculum balance from traditional art and design and increase student numbers by 24 Increase enrolments onto the 19+ programme for the unemployed by delivering English and maths courses at the Skills Shop and by introducing a programme of short intensive vocational courses for progression Expand construction and motor vehicle provision by adding courses for level 2 brickwork, level 3 plumbing and level 4 motor vehicle, as well as full cost courses for employed adults for industry requirements such as FGas and hybrid vehicle safety systems Recruit an additional 30 apprentices, focussing on motor vehicle and brickwork, by proactively building partnerships with locally based national employers and SMEs Work with cross college teams to further invest in the facilities with Kidderminster Harriers Football Club Quality priorities: Improve the quality of teaching, learning and assessment on the 5 programmes where retention, progress and/or achievement are still below national rate Improve the learning environment for construction Stourbridge College and motor vehicle through capital investment in the facilities, equipment and resources Continue to develop the learning experience to further Stourbridge College offers a diverse range of technical improve student satisfaction, particularly for HE courses from entry level to level 4 and an increasing students range of HE programmes based at its HE centre on its Kidderminster site. College provision responds to local community needs and to the needs of locally based national and SME employers. The college is in a competitive tertiary environment with three general FE colleges and three sixth form colleges all within a 5 mile radius. 14 BMet Annual Business Plan 2018 – 2019
Sutton Coldfield College This is a vocational and A-level college. The college has a Sports Academy which offers a broad range of sports subjects. It also includes the performing arts Stage Studios, including four dance studios and a theatre, which has a high reputation in the performing arts industry. From September 2018 it will become the centre of excellence for A level provision at BMet with the formation of a specialist A level centre. Curriculum priorities: Launch a new A-level centre of excellence with dedicated and designed accommodation, specialist A-level tutors and a new management team including a new Director of A-Levels Continue to develop the centre of excellence for performance, music and media Promote and expand apprenticeships, particularly in business and professional services Expand employer engagement and business opportunities for travel and tourism programmes Develop an HE centre with a key focus on increasing progression opportunities for our existing students Quality priorities: Continue to improve the quality of teaching, learning and assessment, further increasing achievement rates, value added, progression and student satisfaction Further improve the A-level achievement rate and value added score Improve teaching, learning and assessment on vocational science, early years and health and social care programmes to secure increased progress, achievement and satisfaction BMet Annual Business Plan 2018 – 2019 15
2.3 Faculty plans 2018 – 19 Faculty of Creative, Retail, Curriculum priorities: Sports, Science, A-Levels & Work with the HoC to launch a new A-level centre of excellence at Sutton Coldfield Animal Care Expand the apprenticeship offer to incorporate digital creative and hair and beauty at James Watt This faculty offers a very broad range of subject areas. Expand our HE offer to become a high value alternative The curriculum is delivered across all four BMet colleges to university in the areas of graphics and sport (football with the majority of delivery at levels 2 and 3. Level 4 and and business management) above provision is also delivered at all four colleges, with Continue to develop the centre of excellence for key HEI partners Birmingham City University and University performance, music and media at Sutton Coldfield of Worcester. The majority of adult entry level courses are through the introduction of music to the offer delivered at James Watt and Matthew Boulton Colleges. Develop further opportunities at Matthew Boulton- based Digital Creative Careers College for student/ The vast majority of programmes under creative arts, employer interaction through a programme of mentoring retail and commercial services, sports, science and and internship uniformed public services are technical qualifications. From Work with Business Development and estates to September 2018 all A-levels will be delivered through the develop facilities and growth at the Football Academy new A-level centre at Sutton Coldfield under one director. through our relationship with the Kidderminster Harriers Football Club The faculty brings in the greatest proportion of funding of all the faculties, especially for 16-18 ESFA funding. Quality priorities: Stabilise and improve the quality of delivery in vocational science programmes at all levels so that achievement, value added and student satisfaction improve to at least national rates Through the launch of the new A level centre, improve the student experience on A-level programmes to achieve a value added score of 5 and achievement rates which exceed national rates Improve the quality of delivery on Access to HE programmes to improve student satisfaction and achievement to above national rates Improve timely achievement rates on apprenticeships, particularly on warehousing and storage to at least national rate Improve the quality of teaching, learning and assessment on creative arts and sports programmes so that overall judgements on these programmes are outstanding 16 BMet Annual Business Plan 2018 – 2019
Curriculum priorities: Expand and develop the apprenticeship offer at all levels, and particularly for dental technicians up to level 4 and the trailblazer apprenticeship for podiatry up to degree level Increase the number of higher levels skills programmes in health and childcare including the development of an HE Academy at Kidderminster Streamline provision at Botanical Gardens with a pathway for horticulture only with courses up to level 3 and expansion of apprenticeships Review the cross-college curriculum Access to HE provision in line with demand and consider development of pre-access provision to create a greater pipeline of student interest Contribute to the college’s CDF-funded work placement programme, building on the faculty’s strong work placement provision in preparation for T-level delivery Expand the faculty’s adult offer in the community/ voluntary sectors and with employers, creating progression routes into college-based provision in early years, health and care and initial teacher training Quality priorities: Improve the teaching, learning and assessment in all curriculum areas to consistently ‘good’ by the end of 2018/19 Implement strong performance development across all areas to ensure that staff have the support and professional development to improve the student Faculty of Medical, Education, experience Escalate the focus on improving the quality of: Childcare, Health and all Access to HE courses in health and social care, Horticulture social science and education, including improving retention and achievement through the development of pre-access courses as a progression route This faculty has a wide range of vocational programmes dental and nursing apprenticeships across all four colleges from entry level to level 3, as horticulture programmes (including floristry) at well as higher level programmes from levels 4 to 6. Botanical Gardens Apprenticeships are offered in a broad range of vocational health and social care and early years courses areas. The faculty also offers a large Access to HE at level 2 following the introduction of exams in provision, with programmes available at each college. 2016/17 The greatest proportion of funding for this faculty comes Implementation of the action plan to achieve silver from the ESFA 16-18 funding stream. The faculty also has award in the Teaching Excellence Framework for HE significant income from AEB, fees and other income. BMet Annual Business Plan 2018 – 2019 17
Faculty of Business, IT, Curriculum priorities: Engineering and Construction Develop our rail provision through: installation of our own rail track at James Watt development of an Access to HE programme This faculty provides a broad range of programmes at and higher level provision for highly skilled rail all four colleges from entry level through to higher levels technicians, bridging the progression pathway gap 4 to 6. We offer extensive apprenticeship programmes from levels 4 to 7 and employer-focussed courses for local and regional development of a business administration employers, including a large off-site programme at BMW. programme at James Watt specifically tailored to The faculty also incorporates the Greater Birmingham the rail industry Professional Services Academy Career College based at Prepare the faculty for the introduction of T-levels Matthew Boulton College which is the only facility of its through: kind in the country. development of the technical offer across the faculty The greatest proportion of funding for this faculty comes increase in the work experience aspects of from the ESFA 16-18 funding stream. The faculty also has vocational programmes the highest amount of apprenticeship income of all the alignment of construction curriculum and pathways faculties. Develop further progression pathways within the Greater Birmingham Professional Services Academy at Matthew Boulton Develop the higher level technical offer, particularly around advanced manufacturing, to meet local employer needs and LEP priorities Quality priorities: Improve quality of TLA for engineering at James Watt and Matthew Boulton, for construction at Stourbridge and for business at Sutton Coldfield and Stourbridge Improve value added score at level 3 across all programmes Embed English and maths skills into all vocational learning Improve quality of Access to HE provision in engineering, business and ICT Improve progress and timely achievement for apprenticeships, particularly for 16-18s Increase internal progression rates from technical and academic levels into apprenticeships 18 BMet Annual Business Plan 2018 – 2019
Faculty of English, Maths and Curriculum priorities: Foundation Learning Develop adult programmes at Matthew Boulton which meet demand whilst maximising AEB funding through delivery of a higher volume of shorter courses with clear Most of the provision in this faculty is at entry level, level 1 progression pathways to vocational programmes and level 2 through delivery of functional skills, ESOL and Develop further the successful JCP ESOL programme GCSE English and maths. The faculty delivers English and at Matthew Boulton by expanding provision into James maths across the college to students on study programmes. Watt and Erdington Skills Centre It has the largest provision for adults of all the faculties Grow adult English, maths and ESOL provision at with a very large cohort of adult students on discrete James Watt and Erdington English, maths and ESOL programmes. Reduce adult functional skills English and increase The faculty also has a large Foundation Learning ESOL at Matthew Boulton to create provision which is programme for vocational studies. Provision is at entry more appropriate to student needs level and level 1 across all four colleges with a growing Develop further the successful pilot at Matthew programme for NEET-style students at Matthew Boulton Boulton of contextualising GCSE English and maths by and a particular specialism for LDD at Stourbridge through expanding to one course at each college the Independent Living Centre. At level 3, the faculty will contribute to the new A-level centre at Sutton through continuing to deliver a range of Quality priorities: A-levels in maths, English language and English literature. Improve attendance, retention and achievement on GCSE English and maths Improve adult success at GCSE to at least national rate Improve adult success in functional skills to at least national rate Improve retention and success on adult English, maths and ESOL programmes at Sutton Maintain GCSE high grades at 34% following the significant improvements made in 2016/17 (up from 8.9%) BMet Annual Business Plan 2018 – 2019 19
ESFA 16-18 ESFA AEB Fee and other income HE Apprentices 2.4 Funding and student numbers by college and faculty 2.4.1 Planned funding by funding stream by college and faculty ESFA 16-18 ESFA AEB Fee and other income HE Apprentices 2018 –19 Funding by College 16 14 12 10 8 6 4 2 £’000s 0 James Watt Matthew Boulton Stourbridge Sub Contractors Sutton Coldfield College College College and Partners College 2018 – 19 Funding by Faculty 18 16 14 12 10 8 6 4 2 £’000s 0 A C D E Creative and Retail Medical, Education, Business, IT, English, Maths and Supported Teaching Engineering, Foundation Learning and Learning, Health Construction and Horticulture 20 BMet Annual Business Plan 2018 – 2019
2.4.2 Planned funding by funding stream by college and faculty Entry / Level 1 Level 2 Level 3 2018 – 19 ESFA 16-18 Students by College/Level 2500 2000 1500 1000 500 0 James Watt Matthew Boulton Stourbridge Sub Contractors Sutton Coldfield College College College and Partners College 2018 – 19 ESFA 16-18 Students by Faculty/Level 3000 2500 2000 1500 1000 500 0 A C D E Creative and Retail Medical, Education, Business, IT, English, Maths and Supported Teaching Engineering, Foundation Learning and Learning, Health Construction and Horticulture BMet Annual Business Plan 2018 – 2019 21
2.4.3 Planned ESFA adult enrolments by level by college and faculty Entry / Level 1 Level 2 Level 3 2018 – 19 ESFA AEB Enrolments by College/Level 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 James Watt Matthew Boulton Stourbridge Sub Contractors Sutton Coldfield College College College and Partners College 2018 – 19 ESFA AEB Enrolments by Faculty/Level 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 A C D E Creative and Retail Medical, Education, Business, IT, English, Maths and Supported Teaching Engineering, Foundation Learning and Learning, Health Construction and Horticulture 22 BMet Annual Business Plan 2018 – 2019
Section 3 3.1 Student Engagement Our student engagement plan will have a key role to play Student engagement in curriculum team meetings in the achievement of objectives 1.1, 2.1 and 2.3 and will (objective 2.1): focus on the themes of careers events, peer mentoring, the We will have greater emphasis on capturing student introduction of ‘digital badges’ and student engagement in feedback to inform curriculum design and improvement. curriculum team meetings. To achieve this we will ensure consistency of involvement of student reps in curriculum team meetings throughout Careers events (objective 2.3): the year across all departments and all sites. We will We will provide a greater number of and much broader triangulate implementation of this through feedback from range of careers events throughout the year which we will student reps at Student Council meetings. differentiate to the needs of students at different levels rather than having a one-size-fits-all approach. For example there will be different careers events for level 1 students as opposed to level 3 students needing to submit UCAS applications. Our aim is to better support students to progress by ensuring that all students engage in at least one careers event during the year. Student Council peer mentoring project (objective 2.3): We will pilot a new peer mentoring programme through the student council. We will recruit second year students who are class reps or on the student council and train them to be peer mentors for students needing additional support. Our aim is to increase retention, achievement and progression for our more vulnerable students through improving their college experience and supporting their well-being. The scheme will also have the added benefit of enhancing the employability and communication skills of the mentors. Digital badges (objective 1.1): We will introduce a scheme of “digital badges” to all full time students through the Duke of York Digital Enterprise Skills Award. The scheme will start during induction in September 2018 and continue throughout the year. This will engage all full time students in inspirational self- directed online learning leading to a bronze, silver or gold badge depending on the number and level of units they complete. BMet Annual Business Plan 2018 – 2019 23
3.2 Building a Better BMet We will work towards the achievement of objectives 3.1, 3.2 staff to share successes. We will raise awareness of Yammer and 3.3 through further development of our programme of through our internal communications and we will train more cultural change, focussing on the key areas of diversity and ‘Yambassadors’ across all departments. inclusion (D&I), employee engagement and performance During the summer term of 2017/18 we will have development. introduced the best practice Gallop Q12 employee engagement survey to give us a benchmark measure for Diversity and inclusion (objective 3.1): future improvements. The survey will provide an insight in The college celebrates difference and aims to be recognised to strengths and areas for further attention at team level. In as a leader in D&I by ensuring that our environments are 2018/19 line managers will implement actions to address ‘Ready, Respectful and Safe’ for everyone, everywhere, every any areas for improvement. An online portal will provide time. During 2018/19 we will accelerate the pace at which them with ready access to information and suggestions for we move towards a more progressive, diverse and supported how to improve employee engagement in their specific team workforce by: based on their team results. Providing support to staff through a D&I toolkit and Performance development (objective 3.3): framework of training – Nov 2018 We will continue to enhance the quality of our performance Reviewing the staff recruitment process and the development approach as a key enabler for optimising employee journey - Dec 2018 everyone’s contribution to BMet’s success through the Achieving the Educate and Celebrate Award - Jan 2019 following three principles: Achieving Disability Confident Status - March 2019 Employees own and lead their performance development Employee engagement (objective 3.2): The focus is on great conversations During 2018/19 we will extend our leadership development There is a future orientation through performance activities to focus on the creation of an empowered objectives, development objectives and career aspirations organisation, facilitating leaders in the college to have a During 2018/19 we will develop a transition programme key role in enhancing levels of employee engagement by to support the further development of high performing motivating, empowering, coaching and supporting at a team curriculum staff and prepare them for future roles. and individual level. We will extend our use of Yammer as a key tool for encouraging a sense of community and ownership and for 24 BMet Annual Business Plan 2018 – 2019
3.3 Marketing and Communications Our marketing & communications work will have a key role Increasing enrolments (objective 4.1): to play in the achievement of college objectives 1.2 and To attract more prospective apprentices and employers we 4.1. The focus will be around two main themes: enhancing will increase our digital media activity and bring to life our brand perception and increasing enrolments. apprenticeship stories in case studies and vlogs. There will be a greater emphasis on communicating our Ofsted ‘Good’ Brand perception (objective 1.2): for apprenticeships and highlighting our long standing Marketing and communications activity will continue relationships with key employers. We will also promote to enhance the BMet brand through promotion of the apprenticeships in schools through our schools engagement individual colleges, their USPs and specialisms. In plan and deliver a specific PR campaign for National our overall marketing strategy and also in our schools Apprenticeship Week with strong media coverage measured engagement plan, there will be a specific focus on the by equivalent advertising value. positioning and reputation of Matthew Boulton College as well as on plans to create an A-level centre of excellence Our schools engagement plan will implement a more bespoke at Sutton Coldfield College and the transformation of marketing campaign for each of the four individual colleges Stourbridge College into a leading technical college. The focusing on their respective feeder schools with the aim of focus for James Watt College will be on the Rail Academy increasing school leaver attendance at in-school and college and skills development pledge. events and increasing the attendance-to-application ratio. We will build our reputation through a focus on the positive We will also overhaul our approach to events by giving outcomes for our students. We will improve and shape the each college a more individual approach instead of a one perception of our colleges via storytelling and engaging size fits all. Our ‘insight’ events will be transformed into digital content to switch from the factual to the emotional. ‘careers open events’ which will include invited external This will bring to life the different aspects of college life guest speakers talking about relevant sector specific careers and the courses offered and will help us to attract more tailored to each college offer. prospective students. We will focus on creating engaging website content to drive traffic, increase dwell times and increase the visit-to- application conversion rate. BMet Annual Business Plan 2018 – 2019 25
3.4 New Business Development and Diversification For 2018/19 our new business development will contribute Employers (objective 1.3): towards the achievement of objectives 1.3 and 4.1. In 2018/19 we will develop our own customised customer Our focus will be on apprenticeships, employers and relationship management programme. This will improve all diversification of income streams. aspects of our work with employers including engagement, account management, needs analysis, gathering of LMI, Apprenticeships (objective 4.1): customer satisfaction and repeat business. The team will continue to grow our apprenticeships. We will focus this growth on what the college is good at, our We will review and refresh our LMI data annually in line USPs and what is high value/low cost. We will work with with the college business planning timeline. This will ensure curriculum areas to create clear progression pathways into that our data and information is live and will enable us to apprenticeships and on to higher levels. respond accordingly. We will increase our overall apprenticeship income from Diversification of income (objective 4.1): £4.2m in 2017/18 to £4.4m in 2018/19. We will increase During 2018/19 we will conduct a review of our recruitment the proportion of our income coming from levy funded strategies for community based and employer responsive apprenticeships with the aim of achieving a 50:50 split in provision to ensure we are maximising our income potential. the proportion of our levy and non-levy work. Our External Funding Unit (EFU) will build on the success of its first year in 2017/18 by continuing to increase college We will achieve this growth using three main approaches. income that is non-ESFA/non-apprenticeship. Our fundraising Firstly we will begin to cross-sell our business and target for 2018/19 is £0.7m. To achieve this we will seek to professional services apprenticeships to existing and new grow our work with the DWP for unemployed adults and we large levy paying employers to support their back office will continue to bid for ESF funds whilst these continue to be functions. Secondly we will capitalise on our good standing available to 2020. We will also proactively seek out funding with our new network of influencers and stakeholders in the opportunities associated with several major infrastructure rail and food & drink industries to give us access to new projects in the region such as HS2. employers. Thirdly we will approach the LEP for capital investment funds to enhance the training facilities we can offer to employers to address the local skills gaps in construction and civil engineering. 26 BMet Annual Business Plan 2018 – 2019
3.5 Data and Information During 2018/19 we will work towards achievement of Enrolment systems (objectives 1.1 and 4.1): objectives 1.1, 2.2 and 4.1 through improvements to In August and September 2018 we will implement changes our data and information functions, focussing on the key to our enrolment systems which will significantly reduce the areas of data reports, data dashboards, online services and time it takes for students to complete all elements of the enrolment systems. enrolment process on site. This will improve the student experience at enrolment, creating a positive image of the Online services and data dashboard for students college from the start and reducing fall-out at the enrolment (objective 1.1): stage. In September 2018 we will pilot the use of an online service for students to manage their own student support funds. During the autumn term we will also procure online fee This will significantly improve the link between attendance payment software which will enable adult students to enrol and benefit and will therefore better incentivise students to and pay for courses online. We will initially pilot the new attend college. There will be a phased roll-out of this service system with adult enrolments in January 2019. The aim across the rest of the year. of the online system will be to increase adult enrolments, reduce non-payment of fees and improve adult student Between September 2018 and March 2019 we will experience of enrolment. gradually roll out our new student dashboard which has been piloted in 2017/18. This will be available to students on their mobile phones. Functions of the dashboard will include: alerts for exams and assessments; timetables; attendance including overall attendance rate; and the ability for students to report sickness. The aim of the dashboard app is to motivate students, inspire them to take more responsibility for their own learning, improve attendance and reduce lateness. Data reports and data dashboard for staff (objective 2.2): Between September 2018 and Jan 2019 we will review our business processes for data collection and reporting in order to re-design with a focus on preventing rather than fixing errors and developing a right-first-time approach that ensures accuracy and timeliness of data reports. We will also continue to develop the staff data dashboards so that teaching staff and managers can go to a single dashboard for reports on all their core KPIs by mid-February 2019. The dashboards will pull all the information needed into one place in a way that is easy for teaching staff and managers to access and use. This will enable teaching staff and managers to use data more effectively as a tool to monitor and evaluate provision and thereby make prompt and timely interventions to improve the quality of student experience and outcomes. BMet Annual Business Plan 2018 – 2019 27
Appendices BMet Annual Business Plan 2018 – 2019 29
Appendix 1 Summary Table of Success Measures from 2016 to 2019 Success measures 2018-19 2017-18 2016-17 Strategic goal 1: Students recommend college in Big Teaching and Learning 90% 88% 87% Survey Half termly random sample satisfaction survey Upward trend Upward trend Employer survey 86% 84% 81% Strategic goal 2: Students agree teaching on their course is good 95% 94% 90% Students on track to achieve their target grade 70% 60% Observations - students make good progress 88% 85% Attendance rate 89% 86% 85% Retention rate 93% 92% 89.7% Achievement rates: E&T 16-18/ E&T 19+/ apps timely 84%/87%/61% 81.8%/85.3%/57.0% 79.3%/82.4%/60.6% 16-18 positive destination/progression 88% 85% 78% 19+ long courses positive destination 75% Strategic goal 3: Achievement of Educate and Celebrate Award Achieved Achievement of Disability Confident Status Achieved Improvement in employee engagement 3.4 3.2 Staff actively developing their performance 97% 96% 93% Strategic goal 4: 16-18 students enrolled/retained 7,400/6,666 7,222/6,678 7,764/6,803 Conversion of application to enrolment across all sites 38% 36% 37% Internal progression and retention is maintained for 16-18 and 65%(16-18) 65%(16-18) 57.3%(16-18) increases for 19+ /55%(19+) /52%(19+) /50%(19+) Total income, of which: £59.3m £57.5m £59.6m HE income £2.9m £2.3m £2.7m Apprenticeship income £4.4m £4.2m £4.1m Other income £9.9m £9.8m £9.6m of which income raised by External Funding Unit £0.7m £0.5m Total cost £59.3m £60.9m £62m Net cash movement £2.1m (£0.667m) (£2.3m) Average class size 18.6 15 14 Staff utilisation 95% 92% 80% 30 BMet Annual Business Plan 2018 – 2019
Appendix 2 Glossary AEB Adult Education Budget BMet Birmingham Metropolitan College BPS Business and Professional Services CDF College Development Fund CPD Continuing Professional Development CRM Customer Relations Management D&I Diversity and Inclusion DM Departmental Manager DWP Department for Work and Pensions ESF European Social Fund ESFA Education and Skills Funding Agency ESOL English for Speakers of Other Languages FE Further Education FGas Fluorinated greenhouse gas GCSE General Certificate of Secondary Education HE Higher Education HEI Higher Education Institution HoC Head of College HoF Head of Faculty HS2 High Speed 2 railway HSC Health and Social Care ICT Information and Communications Technology IT Information Technology JCP Jobcentre Plus KPI Key Performance Indicator LEP Local Enterprise Partnership LMI Labour Market Information NEET Not in Employment Education or Training NOMIS National Online Manpower Information System (Office for National Statistics) PD Professional Development PR Public Relations SME Small or Medium Enterprise TEF Teaching Excellence Framework (for HE) TLA Teaching, Learning and Assessment UCAS Universities and Colleges Admissions Service USP Unique Selling Point WMCA West Midlands Combined Authority BMet Annual Business Plan 2018 – 2019 31
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