BFSI firms need to refine their FinTech programs to focus on outcomes rather than partner identification - APRIL 2021 - HFS Research

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BFSI firms need to refine their FinTech programs to focus on outcomes rather than partner identification - APRIL 2021 - HFS Research
BFSI firms need to refine their FinTech
programs to focus on outcomes rather
than partner identification

APRIL 2021

Elena Christopher, Senior Vice President, Research
Ramanan Rajagopalan, Consulting Director

© 2021, HFS Research                                 1
BFSI firms need to refine their FinTech programs to focus on outcomes rather than partner identification - APRIL 2021 - HFS Research
Contents

Topic                                                            Page no.

• Executive summary                                                     3

• The fintech enablement ecosystem                                      4

• BFSI emerging tech demand 2020+: Cybersecurity, automation, and
  cloud are among the top investment priorities for BFSI enterprises    6

• The BFSI perspective on fintech partnerships                          7

• Incubators and accelerators fill the matchmaker role for BFSI firms
  and fintechs                                                          11

• Among consultants, advisors, and service providers, a few stand
  out for their differentiated approaches to fintech enablement         12

• HFS Research authors                                                  18

© 2021, HFS Research                                                     2
Executive summary

Going beyond partner identification is a “have-to-have” for BFSI firms’ fintech
program success

As we slogged through the first year of a          collaborate with fintechs.
new decade under the shadow of a               2. Cybersecurity, automation, and cloud
global pandemic, the banking, financial           are among the top technology
services, and insurance (BFSI) sector is          investment priorities for BFSI firms.
weathering this latest storm.
                                               3. BFSI firms are keen to embrace
The pandemic has re-contextualized                emerging technologies, but they
digital, and BFSI firms have an even              need to focus on partner viability.
greater urgency to consume emerging            4. Incubators and accelerators play the
technologies to accelerate their digital          role of matchmakers between BFSI
journeys and usher in effective,                  firms and fintechs.
increasingly virtual ways of working and       5. Among the consultants, advisors, and
transacting. With this backdrop in mind,          service providers, a few stand out for
HFS, with support from Capgemini,                 their differentiated approaches to
investigated how BFSI firms are                   fintech enablement.
approaching partnerships with emerging
partners, particularly fintech start-ups       The Bottom Line: The magic mix for
and scale-ups that often offer bleeding-       fintech scale-up success is the right
edge innovation but are not big enough         partner, the right use case, and the right
to pass muster with standard risk and          marketing timing – all aligned to
sourcing protocols.                            achieving a focused outcome. Clear
                                               articulation of ideas by potential fintech
HFS conducted qualitative interviews with      partners is just the starting point in the
leaders of fintech programs and                fintech program. Though BFSI firms are
innovation labs in BFSI enterprises to         keen on embracing innovation, they do
understand the evolving wants and              not always know what they want or need.
needs for emerging technology solutions,       Refined functional requirements and
appetite for co-innovation and models          clear objectives help ensure alignment.
aligning to it, and any impact from            BFSI firms can better leverage the
COVID-19. Following are the critical           expertise from third-party resources that
findings:                                      offer data-based approaches to
1.   The fintech enablement ecosystem          assessing fintech qualifications and help
     comprises four main categories of         refine use cases, assess market
     players: venture capital firms,           readiness potential, and implement
     incubators and accelerators, IT           fintech partnerships with an eye toward
     services and business` process            tangible outcomes.
     service providers, and consultants
     and advisors that help BFSI firms

© 2021, HFS Research                                                                    3
The fintech enablement ecosystem

What emerged from our research was a                    firms just getting established. Scale-
view of the fintech enablement                          ups are generally funded firms with
ecosystem. We have intentionally                        established customers and growing
couched it as fintech enablement rather                 revenue. Established firms are
than BFSI enablement as the various                     financially stable firms with strong
ecosystem participants largely focus on                 balance sheets, established
enabling fintechs to fulfill their purpose of           customers, and proven BFSI track
delivering meaningful innovation within                 records. Scale-ups and start-ups are
BFSI firms. As Exhibit 1 shows, the center of           often too small to be adequately
the ecosystem consists of                               addressed by BFSI procurement
                                                        standards, whereas established firms
• BFSI firms: Ecosystem BFSI firms
                                                        are often already approved partners
  include those banking and financial
                                                        or meet procurement thresholds. Our
  services and insurance firms that
                                                        research primarily focuses on start-
  focus on consuming emerging tech
                                                        ups and scale-ups that are more
  innovation to help drive digital
                                                        challenged to craft relationships with
  transformation and better employee
                                                        BFSI firms due to their size.
  and customer experiences.

• Fintechs: We recognize three tiers of
  fintechs. Start-ups are the very small

Exhibit 1

The fintech enablement ecosystem

                             Incubators and                Service
                               Accelerators                partners

                              Established

 Venture                       Scale-ups                                       Consultants
 Capitalist                                               BFSI firms
                                                                               and Advisors
 firms
                              Start-ups

                                Fintechs

                                    Fintech enablement ecosystem

Source: HFS Research, 2021

© 2021, HFS Research                                                                             4
Beyond the core of fintechs and BFSI             inclusive of fintechs. Partnerships with
firms, there is a robust ecosystem of            start-ups or scale-up fintechs often
enablers that help fintechs build their          involve collaboration on developing
business and align emerging fintechs             client solutions and can lead to
with BFSI firms. These enablers may work         inclusion in live deals. In these cases,
directly with the fintech, the BFSI firm, or     the service partner is almost serving
sometimes both, depending on the                 as the sponsor of the fintech,
context. The fintech enablers include            assuming risk and oversight for the
• Venture capital (VC) firms and funds:          partner. In this context, services firms
  These firms are dedicated to funding           can serve as a bridge between
  and enabling fintech growth. Their             fintechs and BFSI firms, but the intent is
  focus is on capital infusion in                not matchmaking for the benefit of
  exchange for equity, but it can also           the fintech–it’s more closely aligned to
  include incubation and facilitating            best meeting the needs of their BFSI
  connections, including BFSI firm               clients.
  introduction. There is interesting           • Consultants and advisors: Firms with
  overlap; BFSI firms often have a VC            formal emerging technology advisory
  arm, so they can take advantage of             or consulting practices like the Big 4
  “in-the-family” insight and access.            (Deloitte, EY, KPMG, PwC), McKinsey,
  Similarly, some service and technology         Bain, or Accenture fit here. These firms
  firms, such as Capgemini, Deloitte, and        are often called on to recommend
  Accenture, have venture funds to               fintech partners for BFSI clients, largely
  cultivate fintechs they may use in their       informed by other advisory
  solutions when serving BFSI firms.             engagements and their own IT and
• Incubators and accelerators:                   business process outsourcing (BPO)
  Incubators and accelerators are                businesses, innovation hubs, and
  specialist firms that offer access to          accelerators. There are also some
  resources such as facilities,                  specialty firms, such as the UK-based
  infrastructure, and ecosystem                  The Disruption House, which offers a
  connections, often with a program-             data-based approach to helping BFSI
  based approach to cultivating a proof          firms identify their optimal fintech
  of concept (POC) or use case with a            partner.
  sponsoring BFSI partner. Examples
                                               Despite the existence of a decently
  include Plug and Play, the FinTech
                                               robust ecosystem for fintech
  Sandbox, and Elevator Lab. These firms
                                               enablement, we were struck by just how
  are often matchmakers between
                                               much of the ecosystem’s focus is on
  fintechs and BFSI firms.
                                               achieving the grand crescendo of
• IT and business process service
                                               making a match between a fintech and
  providers: The BFSI market spends the
                                               a BFSI firm. In reality, this is when the
  most on external IT and business
                                               actual work of innovation starts. We
  process services with a range of
                                               believe there should be an enhanced
  partners from small regional firms to
                                               focus on showcasing the value the
  large global providers. These services
                                               fintech enables and the benefit the BFSI
  firms have elaborate networks of
                                               firm realizes.
  third-party technology partners,

© 2021, HFS Research                                                                       5
BFSI emerging tech demand 2020+: Cybersecurity,
automation, and cloud are among the top
investment priorities for BFSI enterprises

The pandemic accelerated technology                               help automate processes that made no
investments in BFSI firms as they strove to                       sense in a remote work context and to
stay competitive and relevant to their                            help rapidly cycle through
customers, employees, and partners. As                            unprecedented work volume, such as the
Exhibit 2 shows, the reaction from BFSI                           small business loan applications
enterprises planned to increase                                   generated as part of The Coronavirus
investments in various emerging                                   Aid, Relief, and Economic Security
technologies. At the top of the stack was                         (CARES) Act and similar efforts around
the obvious need for enhanced                                     the world. The cloud rounded out the top
cybersecurity to accommodate mass                                 three, with cloud-based apps and
virtualization. Process automation took                           infrastructure enabling pockets of
the second spot, with many firms                                  resiliency around the world.
reporting increased use of technologies
like robotic process automation (RPA) to

Exhibit 2

The COVID effect on emerging technology investments in BFSI enterprises

How do you expect COVID-19 to impact your spending for any of the following?

                           Cybersecurity                                                           69%

 Process automation, including RPA                                                           59%

            Hybrid cloud or multi cloud                                                53%

                         Smart analytics                                        35%            Increase

               Artificial intelligence (AI)                             24%

                                         5G                       19%

                               Blockchain                         18%

                 Internet of things (IoT)                   13%

                        Edge computing                      13%

         Augmented or Virtual reality                       13%

Sample: Coping with COVID-19 study, BFSI = 165 out of overall 631 major enterprises
Source: HFS Research 2020

© 2021, HFS Research                                                                                      6
The BFSI perspective on fintech partnerships

BFSI firms are keen to embrace emerging technologies, but they need to focus on
partner viability

As part of this study, we conducted                fintech solutions internally through their
qualitative interviews with senior leaders         labs. They have dedicated leaders for
in BFSI firms whose roles spanned                  their fintech programs with roles
innovation labs, emerging technology,              spanning innovation labs, emerging
fintech partner intake mechanisms, and             technology, and fintech partner intake
fintech initiatives. This section provides a       mechanisms and fintech initiatives.
deep dive view of what we learned about
                                                   As “fintech” no longer implies start-ups
their fintech focus.
                                                   (e.g., PayPal is a fintech), BFSI companies
BFSI firms have myriad ways of                     segmented the fintech landscape into
identifying fintech partners                       start-ups, scale-ups, and the established
                                                   technology companies in terms of
BFSI enterprises have formal start-
                                                   revenue, vision, and market availability
up/scale-up accelerator programs to
                                                   for their solution.
constantly scout for fintech firms through
multiple channels, such as internal                Following are thoughts on fintech
innovation lab networks, internal venture          programs from a large international
capitalist arms, and incubators. Some of           bank and a large European bank:
them also fund the development of

We do have an Accelerator program to work with the start-ups. We have a network of
innovation labs that works in this program. We also have a hackathon program. Fintechs
pitch themselves to us. We also separately work with investment groups internally.

                                   - Head of innovations and productivity of a leading bank

We work with the fintech firms for tech ideas. We have a way of working with start-ups
through accelerator programs in Brussels and Paris.

                                       - Head of fintech initiatives of a large European bank

© 2021, HFS Research                                                                            7
BFSI companies have structured                    • Ability to scale-up (often informed by
evaluation frameworks to assess                     performance to date)
fintechs, but there is still a lot of gut feel    • Staff experience level (e.g., young
involved                                            employees with fresh insights,
                                                    experienced leaders, serial
BFSI firms have developed formal
                                                    entrepreneurs)
evaluation frameworks – an “index card”
rating approach of sorts to assess                • Technology focus that displays a clear
fintechs. A set of consistently mentioned           fit with an identified need business
(but not always easily measured)                    need or an interesting technology with
elements emerged:                                   potential use in the short to medium
                                                    term
• Simple and transparent articulation of
  technology and business idea or
                                                  In our expert interviews, respondents
  purpose
                                                  almost always coupled logical and
• Sincerity in a relationship                     tangible assessment measures with
• Strong business case                            more esoteric measures such as “honest
• Size of company by its annual revenue           dialog” and “passion.”
• A clear three-to-five-year plan for the
  company

Key criteria for evaluation are three to five years of roadmap, revenue, and having an
open, honest dialog.
                   - Head of automation, robotics, and fintech intake mechanism of a large
                                                                        international bank

An additional facet a respondent raised           We consistently heard from our BFSI
was the need to assess customer                   experts that they are absolutely
readiness. The bank and tech might be             besieged by emerging tech players that
ready, but that does not mean the                 want to deliver a pitch on why they are
market is. A good example is a European           the next big thing. The evaluation criteria
bank that launched the first pan-                 also serve as an essential filtering
European digital bank 10 years ago. It still      process to help winnow down the
has fewer customers than competitors              potential candidates. Fintech partner
who launched solutions much later.                identification ideally should be bi-
Being first does not matter if the market         directional (e.g., inbound and outbound)
is not ready.                                     to balance supply and demand. When
                                                  we queried respondents about how they
BFSI firms will happily leverage expert
                                                  managed this balance, all indicated that
external assistance for fintech partner
                                                  they used various forms of external
identification, but the benefit realization
                                                  assistance for partner identification. The
emphasizes speed, not quality
                                                  approaches vary for the firms:
© 2021, HFS Research                                                                         8
• Some use relationships with external              in existence) with external IT and
  incubator or accelerator programs to              business process service providers;
  help identify the right technology                Accenture, Deloitte, and Capgemini
  partners, often with a regional flavor;           were mentioned as examples.
  some firms identified include Elevator          • Others utilize specialized consulting
  Lab, Finastra, FinTech Sandbox, and               and analytics firms, such as The
  Plug and Play.                                    Disruption House.
• Some use relationships (often already

We work with The Disruption House, a niche benchmarking and data analytics firm. This
firm assesses the business viability of start-ups. Working with them saves time for us.

                        - Head of innovation and productivity of a large international bank

I get lots of information from external forums and events. They help in understanding if we
miss out something related to adopting technologies.

                   - Head of automation, robotics, and fintech intake mechanism of a large
                                                                        international bank

External forums and events help the BFSI          despite the existence of formal
firms stay on top of technology trends.           evaluation mechanisms

While these myriad approaches offer BFSI          Fintech leaders from BFSI firms look for
firms ways to jumpstart their searches for        sincere relationships from fintech
optimal emerging technology partners,             company leaders. BFSI firms want fintech
HFS understands that the primary benefit          leaders to clearly articulate the business
that BFSI firms realize from external             case with transparency on the strengths
partners is time savings. While time is           and limitations of solutions.
certainly valuable, partners have more to
                                                  Additionally, people-related factors, such
offer in the vein of supporting partnership
                                                  as resistance to adopting new
viability and success. There must be
                                                  technologies, are key blockers to the
more emphasis on achieving results than
                                                  success of fintech programs in BFSI
on making a match.
                                                  enterprises. Firms are taking steps to
The success of fintech partnerships               address this issue internally. A large
depends on people and relationships               international bank began conducting

© 2021, HFS Research                                                                        9
internal workshops and seminars to                 problems they face and suggest
address the people’s resistance to                 effective solutions. Leaders offered their
adopting new technologies. The firm asks           thoughts on this approach:
its employees to present the key

The hardest thing in the last three years was changing the hearts and minds of people to
make them understand that fintech is not going to take their jobs but help them. It is
about a horse and buggy vs. a car. Either we can be ahead of the curve or behind it.

                   - Head of automation, robotics, and fintech intake mechanism of a large
                                                                        international bank

Most of the time, the shutdown happens due to people. It is more about adapting to the
needs of the bank. If they are not able to adapt, they should be stopped.

                  - Head of fintech initiatives for commercial and private banking in a large
                                                                             European bank

Fintech leaders in BFSI companies also             through license pushes to get business,
feel that lack of execution capability             which annoys the BFSI companies.
leads to the failure of fintech programs,
                                                   We have observed that BFSI firms are
resulting in the program not going
                                                   often willing to let their existing advisory
beyond the proof-of-concept stage.
                                                   and IT services firms provide emerging
Fintech programs also fail due to the
                                                   tech partners. Firms view this as a benefit
lengthy onboarding processes in BFSI
                                                   of the relationship rather than fintech
companies. Other causes of failure are
                                                   partners being objectively identified and
technology misalignments and cost-
                                                   qualified because of specific criteria.
related items. Lastly, the larger
technology firms drive their agenda

© 2021, HFS Research                                                                            10
Incubators and accelerators fill the matchmaker
role for BFSI firms and fintechs

To supplement what we heard from BFSI                        platform. The Disruption House is a niche
firm leaders, we performed research to                       firm that analyzes the fintech market and
identify the companies that play the                         technology. Plug and Play offers
roles of incubators and accelerators.                        accelerator programs twice a year to
Finastra was the company that leaders                        connect start-ups with BFSI firms. Elevator
most frequently identified. The company                      Lab has a strong focus on Central and
has partnerships with Accenture,                             Eastern Europe (CEE). Exhibit 3 shows the
Capgemini, Wipro, Infosys, and others.                       services that key incubators and
Finastra fuels innovation in the fintech                     accelerators provide in the fintech
ecosystem through its open banking                           ecosystem.

Exhibit 3

A view of the key incubators and accelerators in the BFSI fintech ecosystem

 Firm              Overview of services
 Elevator Lab      •   Elevator Lab helps fintechs develop solutions for banks in CEE.
                   •   Raiffeisen Bank International (RBI) works with Elevator Lab to drive fintech adoption
                       across its network of banks.
                   •   Elevator Lab has a strong footprint in CEE (14 markets including Austria, 16.8 million
                       customers).
 Finastra          •   Finastra drives innovation through FusionFabric.cloud, an open development
                       platform that connects fintech solutions with a range of financial institutions
                       through open APIs.
                   •   Key partners include Accenture, Capgemini, Wipro, and Infosys.
 FinTech           •   The Boston-based nonprofit organization was founded in 2014 by a group of fintech
 Sandbox               entrepreneurs and investors.
                   •   FinTech Sandbox facilitates innovation by making data and infrastructure available
                       to fintech start-ups free of cost.
                   •   The company works with 90 of the top 100 banks globally.
                   •   Accenture’s FinTech Innovation Lab is a key accelerator partner.
                   •   Ernst & Young is a lead partner in promoting innovation in financial services.
 Plug and Play     •   Plug and Play offers a 12-week accelerator program twice a year, connecting the
                       best early-to-growth-stage start-ups to the world’s largest financial institutions.
                   •   The company launched in 2015 and has accelerated 200+ fintech start-ups and
                       invested in 50+ firms.
                   •   It operates in New York City, Paris, Abu Dhabi, Frankfurt, Tokyo, Singapore, and China,
                       and it works with leading banks worldwide, including BNPP.
                   •   Accenture and Deloitte partner with Plug and Play.

 The Disruption    •   The Disruption House was established in 2017, and its headquarters are in the UK.
 House             •   The firm provides an objective analysis of fintechs’ business models and technical
                       capabilities.
                   •   It helps banks evaluate technology firms for fintech partnerships, saving BFSI firm
                       leaders time.
                   •   CITIBANK works with this company to understand fintechs’ market viability.

Source: HFS Research, 2021

© 2021, HFS Research                                                                                             11
Among consultants, advisors, and service providers,
a few stand out for their differentiated approaches
to fintech enablement

We complemented our interviews with                         opportunities for fintechs as part of IT or
senior BFSI leaders with detailed                           business process services portfolio (e.g.,
competitive assessments of consulting                       TCS, Infosys, Wipro, Accenture,
and advisory firms and IT and business                      Capgemini, and Cognizant), and
process services firms to assess their role                 financial support for fintechs through VC
within the fintech enablement                               funds. Our research also identified a few
ecosystem. As we suggested in Exhibit 1,                    providers that offer a differentiated
many of these firms straddle multiple                       approach to supporting the fintech
categories—offering consulting or                           ecosystem, going above and beyond
advisory services on fintech use (e.g.,                     traditional approaches. Exhibit 4 provides
McKinsey, Accenture, Capgemini, Deloitte,                   a concise view of how consulting
PwC, EY, and KPMG), partnership                             providers support fintech initiatives.

Exhibit 4

A view of the role of consulting firms in driving fintech initiatives

Consulting service
providers              Execution                       Innovation                    Voice of the customer

Accenture              •   Formal 12-week              •   Co-innovation             •   Good reputation in
                           qualification program           models with Finastra          the BFSI industry
                           through FinTech                 and FinTech Sandbox       •   Brand perception of
                           Innovation Labs             •   Holistic approach to          FinTech Innovation
                       •   Strong partnership              change                        Labs
                           network
                       •   Dedicated leadership

Capgemini              •   Formal qualification        •   Multiple innovation       •   Good reputation for
                           program with structured         streams: Applied              consulting-led
                           fintech evaluation              Innovation Exchange           services
                           mechanism                       is the key one            •   Awareness of the
                       •   Strong partnership                                            fintech program
                           network                                                       among existing
                       •   Dedicated leadership                                          clients
                       •   Investments in venture
                           programs to drive fintech
                           innovation

Deloitte               •   Formal accelerator          •   Focus on building         •   Good rapport with
                           program                         technology advocacy           BFSI firms for end-to-
                       •   Partnership with Plug and       in niche areas such           end strategy
                           Play and global FinTech         as blockchain and             consulting in niche
                           Federation Hub                  artificial intelligence       areas
                       •   Strong digital consulting       among the gamut of
                           arm                             technologies for the
                       •   Dedicated leadership            BFSI industry

© 2021, HFS Research                                                                                           12
Exhibit 4 (continued)

A view of the role of consulting firms in driving fintech initiatives

Consulting service
providers              Execution                        Innovation                 Voice of the customer

EY                     •   Drives adoption through      •   Conducts scaling       •   EY comes across as
                           partnerships with                experiments to             a pure-play strategy
                           governments and FinTech          determine the              consulting firm that
                           Sandbox                          business viability         helps the
                       •   Leverages its internal       •   Thought leadership         government bodies
                           FinTech Hub to provide           focus                      and BFSI firms in
                           strategy consulting                                         fintech adoption
                           service

KPMG                   •   Partnerships through         •   Conducts innovation    •   KPMG is known as a
                           Matchi platform                  challenger program         pure-play strategy
                       •   VC focus through High            across the globe           consulting firm
                           Growth Ventures                                             though it has an
                       •   Dedicated leadership                                        information
                                                                                       technology arm

McKinsey               •   Panorama FinTech             •   Innovation focus is    •   McKinsey is known for
                           program and database             mainly through             high-end strategy
                           that connect BFSI firms          thought leaderships        consulting
                           with a huge set of fintech
                           companies
                       •   VC focus through Fuel, an
                           acquisition
                       •   Dedicated leadership

PwC                    •   Formal scale program to      •   Open banking           •   Good reputation in
                           drive innovation through         innovation through         financial services
                           partnerships                     partnerships               consulting
                       •   Start-up and ventures        •   Conducts training in
                           program                          educational
                       •   Dedicated leadership             institutions

Accenture focuses on the fintech and                         banking and capital markets business
emerging tech spaces through its                             operations is complemented by strong
FinTech Innovation Lab and strong                            relationship management and
partnerships                                                 exemplified by its track record of
                                                             enduring relationships of 10 or more
Accenture’s FinTech Innovation Lab offers
                                                             years. Accenture has strong partnerships
a three-month program for tech start-
                                                             with Finastra and FinTech Sandbox to
ups to work with financial services firms,
                                                             drive innovative product development
validate propositions, gain valuable
                                                             for BFSI firms. Finastra rated Accenture as
insights into the financial services
                                                             its best partner in 2020. Accenture has
industry, and develop strong
                                                             more than 300 Finastra-certified
relationships with senior industry
                                                             consultants.
executives. Additionally, Accenture has a
dedicated leader for fintech initiatives.
Accenture’s domain knowledge in

© 2021, HFS Research                                                                                          13
Capgemini’s emerging tech scale-up             Deloitte runs a good fintech program,
program is unique among IT service             but it lacks the rigor of Capgemini and
providers and consulting firms                 Accenture

Capgemini has developed a                      Deloitte comes closer to Accenture and
qualification mechanism to evaluate            Capgemini among the other service
emerging tech companies on good                providers when it comes to evaluating
collaboration fit and sustained business       fintech programs. It leverages the
success. As part of its emerging tech          combination of its co-innovation model
scale-up program, Capgemini offers             and end-to-end consulting expertise for
innovation-as-a-service with scale-ups         fintech business. Deloitte’s Accelerator
to drive effective collaboration in the        program offers institutions the
fintech ecosystem. While this program is       opportunity to create the competencies
not specific to BFSI emerging tech firms,      needed for growing their innovation
Capgemini has qualified nine firms from        capability and working with pre-vetted
the initially identified list of twenty-five   start-ups to design and deliver a proof of
companies to work with a bank in digital       concept. The company works through its
onboarding, digital payment, and Advisor       labs and consulting arm as part of its
3.0. The company used a phased                 fintech program. Deloitte works with
approach to diagnose the bank’s pain           Global Fintech Hubs Federation and Plug
points, identify the potential partners,       and Play to drive fintech adoption
orchestrate the partnership model, and         worldwide. One of Deloitte’s key strengths
handhold the industrialization of the          is its consulting arm, which helps clients
partnership.                                   with technology implementation. Among
                                               its key fintech- and emerging-tech-
Capgemini works with 50+ emerging-
                                               related activities, Deloitte focuses on
tech partners and additional external
                                               driving the adoption of emerging
vendors for innovation and deployment
                                               technologies such as blockchain and AI.
models as part of its fintech program.
                                               For example, Deloitte has invested in
Capgemini drives innovation through the
                                               Fractal labs for AI-driven platform to
Applied Innovation Exchange, which
                                               make financial risk decisions and has
provides access to a unique ecosystem
                                               helped Saga, a company that offers
of start-ups, accelerators, incubators,
                                               blockchain-based currency for
strategic technology, and business
                                               international exchange select the partner
partners. The company works with Efma,
                                               for SaaS solution to manage its treasury
which provides access to 1,200+ fintechs
                                               unit’s back office and its reserves).
and 3,300 financial institutions worldwide.
                                               Though Deloitte has a good fintech
Capgemini also focuses on deployment
                                               program, it focuses primarily on the
through a partnership with FinTechOS,
                                               adoption of emerging technologies in
which has 50+ partners and 40 clients
                                               financial services firms worldwide, and it
across 20+ markets globally. Lastly,
                                               does not execute rigorous scientific
Capgemini participates in open
                                               evaluations of fintech start-ups and
innovation, and it is a key Finastra
                                               scale-ups.
partner.

© 2021, HFS Research                                                                     14
Consulting firms such as PwC, EY, KPMG,      Traditional IT service providers such as
and McKinsey depend on their thought         Cognizant, Infosys, and TCS leverage
leadership, databases, and partnership       their BFSI partnerships for their fintech
networks to focus on fintech programs        programs; none of them have a robust
                                             fintech evaluation framework
Among PwC, EY, KPMG and McKinsey, PwC
leverages its VC arm and co-innovation       Among the IT service providers, Infosys
model to offer strategic advisory services   leverages its Finacle to drive partnership
in the fintech ecosystem. EY works closely   programs with the fintech community.
with government bodies to identify and       Combined with the strong go-to-market
help start-ups through its consulting        approach in BFSI, this helps Infosys in
expertise, but it does not offer a robust    working on digital banking solutions.
evaluation framework to help BFSI firms      Infosys is one of the key partners for
identify and work with the right fintech     Finastra in driving open innovation. The
partners. The company also focuses on        company has invested heavily in
driving adoption worldwide with its          localized innovation hubs. Though
thought leadership. KPMG leverages its       Cognizant has a strong BFSI focus fueled
Matchi platform and geo-specific VC          by investments in digital engineering
partnerships in fintech businesses.          capabilities, partnerships, and broad
Though the company uses its technology       coverage in digital operations, it does not
consulting arm for downstream                have a strong fintech program. The
implementation, KPMG mainly depends          company depends on its broader
on its Matchi platform. McKinsey focuses     venture capital program and lacks an
on pure-play high-end strategy               evaluation mechanism to identify
consulting, which is not as detailed as      fintechs. TCS leverages its BaNCS and
the services offered by Accenture and        COIN network for fintech business. The
Capgemini in the fintech ecosystem. The      company also conducts a boot camp
company leverages its partnership            program with start-ups. Wipro leverages
network and comprehensive database           its BFSI partnerships and the company-
to help fintechs. It also offers expert      wide Wipro Ventures program for its
support through tailored deep-dives,         fintech business. Exhibit 5 provides a view
partnership market scans, and                of how traditional service providers drive
workshops.                                   fintech adoption.

© 2021, HFS Research                                                                     15
Exhibit 5

A view of how the traditional IT service providers drive fintech initiatives

IT service
providers        Execution                       Innovation              Voice of the customer
 Cognizant       • Venture capital focus         • Pairs consulting      • Cognizant has a
                   through its accelerator         with solution           better reputation
                   program                         families that           with North
                 • Leverages its portfolio of      address specific        American
                   digital systems and             business needs          customer base as
                   technology, digital             (e.g., digital          a software service
                   operations for banking          lending, digital        provider
                   and capital markets,            advice) and
                   though there is no              offering platform-
                   dedicated fintech focus         based solutions

 Infosys         • Strong focus on Finacle       • Works closely with    • Infosys is known as
                   and partnerships                innovation              a good IT services
                 • Strategic focus on BFSI         partners                execution partner
                                                 • Organic focus on        in the BFSI industry
                 • Partnership with Finastra
                                                   building innovation
                                                   culture through
                                                   localized
                                                   innovation hubs
 TCS             • Focus on driving              • Leverages its         • Like Infosys, TCS is
                   partnerships through TCS        technical expertise     also known as a
                   COIN and BANCs                  and Business 4.0        good execution
                 • Offers FinTech training         framework to drive      partner
                   programs through its            innovations with      • The company has
                   senior practitioners            BFSI clients            a very good focus
                 • Leverages its depth in BFSI                             on relationships
                   value chain to drive
                   fintech adoption
 Wipro           • Leverages its partner         • No specific           • Wipro has a
                   network in BFSI and the VC      innovation stream       reputation for its
                   program                         for fintech space       strong engineering
                 • Leverages its BPS business      apart from Finastra     services among
                   to digital change agents        partnership for         customers
                   such as AI and                  open innovation
                   automation in BFSI firms

© 2021, HFS Research                                                                              16
The Bottom Line: The magic mix for fintech scale-up
success is the right partner, the right use case, and
the right marketing timing—all aligned to achieving
a focused outcome

BFSI firms have developed structured             important for the success of the
internal programs run by dedicated               fintech program.
leaders for working with fintechs and
                                               • Right use case: BFSI firms are keen on
emerging techs. By and large, they
                                                 innovation, but they do not always
identify an internal need and then
                                                 know what they want or need. Refined
identify fintechs through multiple
                                                 functional requirements and clear
streams such as innovation labs,
                                                 objectives help ensure alignment.
corporate venture, and external vendors.
Some of them work with regional                • Right market timing: Market readiness
incubator programs to identify the right         is the real wild card. It is always hard
fintech partners. BFSI firms have internal       to get uptake precisely right, but
mechanisms to evaluate fintechs. BFSI            aligning use cases with growth
firms expend significant effort on finding       strategy can help.
a partner, but, in reality, the hard work of
                                               BFSI firms can better leverage the
innovation starts after the partner is
                                               expertise of third-party resources to
approved. The key to a fintech scale-up
                                               select optimal fintech partners,
program’s success is finding the right
                                               particularly those with programs with
partner, the right use case, and the right
                                               data-based approaches to qualifying
market timing and aligning them with
                                               fintechs, refining use cases, assessing
clear objectives:
                                               market readiness, and helping
• Right partner: Clear articulation of         implement the fintech partnership
  technology ideas and functional              program.
  technology that is proven enough is

© 2021, HFS Research                                                                     17
HFS Research authors

                       Elena Christopher | Senior Vice President—Research
                       Elena Christopher is Senior Vice President—Research at HFS.
                       Elena leads HFS’ coverage of the Triple-A Trifecta change
                       agents—AI, automation, and smart analytics. She is also
                       responsible for driving the industry-specific research agenda
                       for HFS, digging into the major trends impacting each in-
                       scope industry and the implications for business process and
                       IT services. Her industry coverage specialization is Banking
                       and Financial Services. Elena brings more than 25 years of IT
                       and business process services expertise to HFS.

                       Ramanan Rajagopalan | Consulting Director
                       Ramanan Rajagopalan is the Consulting Director at HFS. Ram
                       works on custom research studies across various
                       technologies and industries in HFS. He has over 19 years of
                       experience in the industry, spanning strategy consulting,
                       business development, and market research. Ram has
                       worked with leading IT service providers worldwide.

© 2021, HFS Research                                                              18
Acknowledgment

A special thanks to the Capgemini team for their valuable inputs and feedback throughout
the research and publication of this report.

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their
business by harnessing the power of technology. The Group is guided everyday by its
purpose of unleashing human energy through technology for an inclusive and sustainable
future. It is a responsible and diverse organization of 270,000 team members in nearly 50
countries. With its strong 50 year heritage and deep industry expertise, Capgemini is
trusted by its clients to address the entire breadth of their business needs, from strategy
and design to operations, fueled by the fast evolving and innovative world of cloud, data,
AI, connectivity, software, digital engineering and platforms.

To learn more visit www.capgemini.com and follow us on Twitter and LinkedIn.

© 2021, HFS Research                                                                     19
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© 2021, HFS Research                                                       20
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