Bébé Confort introduces new brand positioning "We carry the future" and 2018 collection at Cologne - Dorel Juvenile
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PRESS RELEASE
Bébé Confort introduces new brand
positioning “We carry the future” and
2018 collection at Cologne
• Reinvigorated brand image and positioning brought to life at the Kind + Jugend fair
• Stylish new range of strollers for outdoor, urban and super-urban lifestyles
• Limited edition of Star Wars themed car seats for children taller than 100 cm
• Introduction of Bébé Confort Titan: first car seat for toddlers and children
• New evolutive cup range and colorful new soothers
14 September 2017, Cologne - Bébé Confort, part of the world’s largest manufacturer of juvenile
products Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), unveils its new
reinvigorated brand image and positioning and related 2018 collection at Kind + Jugend in Cologne.
The freshly designed 2018 collection– with the new urban Adorra and Zelia strollers and the new
super-urban Laika stroller –includes full-mobility solutions with matching carrycots, baby car seats and
accessories to make the lives of parents easier regardless of where or how they live. Also on display
will be the new Bébé Confort Titan car seat, which grows with the child from 9 months up to the age
of 12. Finally, Bébé Confort introduces the successor of the Pebble which is called the Rock and its
Star Wars car seat collection.
New brand positioning: We Carry The Future
Bébé Confort’s new brand line is ‘We Carry the Future’, reflecting our belief that children are the future, and
helping underscore Bébé Confort’s commitment to innovation in helping modern families live and experience
their lives fully, by exceeding expectations in safety, comfort, practicality and style. The brand refresh also
includes an updated, bolder ‘Huggy’ logo, as well as a suite of contemporary lifestyle images, new product
packaging and a new website. The simple and contemporary visual identity also fits with the unique and
category leading products that will launch throughout 2017 / 2018.
PRESS RELEASE
Car seat Collection 2018 rocks
The Bébé Confort 2018 new car seat collection also answers a wide range of parent’s needs, and offers designs
that make it more attractive for the children themselves.
Limited edition: Star Wars car seats
Bébé Confort not only looks at the wishes of the parents, it also strives to add to a child’s experience. That is
why Bébé Confort decided to collaborate with Disney and Lucas Films to develop a Star Wars range of Rodi car
seats for children taller than 100 cm. Also included is the newest addition to the collection, the Rodi XP Fix
which can be fitted in the car with the ISOFIX system. The limited edition is in store and online as of November
2017.
Bébé Confort Rock: new i-Size baby car seat
Bébé Confort also introduces the successor of the Pebble that meets the latest i-Size regulations.
The new Rock is a newly designed car seat that offers parents an additional mid prized baby car
seat solution to transport their children in the safest way possible. The Rock will be available in
store and online as of December 2017.
Titan, the car seat that grows with the child
A challenge for many parents is how to choose the right car seat for their child. With the new Bébé Confort
Titan this is a lot easier. The Titan can be easily used and installed from 9 months onwards until the child
reaches the maximum weight of 36kg which is the moment when it is no longer necessary by law to transport
your child in a child car seat. The Bébé Confort Titan is nominated for the Kind & Jugend Innovation Award in
the category Travelling Kids.
The world’s first car seat with built-in airbags
Airbags, a standard safety measure in cars, will soon become available for toddlers in car seats
thanks to Dorel Juvenile. The AxissFix Air car seat, with the K&J Award-winning Air Safety
Technology®, will be officially launched across Europe next month. More information on this
can be obtained via your local Bébé Confort representative.
The stroller Collection 2018: fits your lifestyle
Bébé Confort is expanding its range with the trendy Mya, luxurious Adorra, 2-in-1 Zelia and the super-compact
Laika to offer strollers that fit every lifestyle; outdoor, urban and super-urban. Together with the Nova outdoor
stroller, which recently won a Red Dot Design award, Bébé Confort offers a complete range of carrycots, baby
car seats and accessories which will help enhance the comfort of babies and parents in all seasons. The Nova
has been in store since June 2017.
PRESS RELEASE
Go urban-style with the trendy Mya, Adorra and Zelia
The new Mya by Bébé Confort makes the lives of parents easier. They can easily navigate
through any city obstacles and the stroller fits in most small cars, thanks to the compact
easy-fold. Its extra padded seat is soft and comfy for babies and its leather-look handle
bar is perfect for style-conscious parents. The Adorra – to launch in October 2017 - gives
you that luxurious feel with its wide padded seat and attractive leather-look handle bar.
The new Zelia will launch in November 2017 and has a cleverly designed 2-in-1 seat
which quickly converts into a pram bassinet. The two new urban strollers by Bébé Confort give urban parents
plenty of great options to fit their busy lifestyles.
Super-compact Laika stroller
One of Laika’s key features is its quick one-hand fold meaning that families can be ready and on the go in
seconds. With its ultra-light and super-compact frame, parents can face the challenges of their urban lifestyle,
while their baby still enjoys the comfort and protection provided by the Laika seat unit. Thanks to its soft
carrycot, the Laika can be used with newborn babies from the very first day, allowing parents to easily carry
their baby comfortably from place to place without waking them up. Laika and its soft carrycot will be available
from November 2017.
New collection colors: Nomad Grey and Black
The Nomad color range, and its pattern as the main
feature, is inspired by nature. Next to Nomad Blue and
Nomad Sand, the products are now also available in a new
range of colors: Nomad Black and Nomad Grey. For those
who like a combination of ruggedness and sophistication,
the leather look finishing makes the perfect match. In
addition to these more neutral color tones, the new
collection offers a classic Sparkling Grey, trendy Black Grid
and a fierce Red Flock.
Bébé Confort: new evolutive cup range and colorful new soothers
To help babies move smoothly and naturally from bottle to cup, Bébé Confort designed four innovative cups for
each development stage: The Mini Curieux transition cup (for 4-months-old babies), Petit Explorateur anti-leak
cup (6 months), Aventurier and Herbe 3-in-1 cup (9 months) and the Grand Voyageur straw cup for 15-months-
old babies. All with the baby’s development in mind.
In 2018, Bébé Confort launches an exceptional new collection of trendy soothers to suit all the baby’s and
parents’ varied tastes with funny animals and new rebel rules and ethnic themes. Including its first 100%
silicone soother. It is designed to limit irritation and provide extra comfort even during baby’s sleep. With a
silicone shield, the soother is completely hygienic, without taste or odor. The natural physiological shape
assures a healthy oral development.
NOTES FOR THE EDITOR
About Dorel Juvenile
Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A) is a world class juvenile products company.
Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Bébé Confort
and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti. Dorel Industries Inc.
has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five
countries worldwide.
PRESS RELEASE More information Contact: Peter Halmans, Omnichannel Marketing Director Peter.Halmans@dorel.eu / Phone: +31(0)492702068
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