BE PART OF FOOTBALL'S FUTURE BE PART OF SOCCEREX EUROPE - KEY PARTNERS AND SUPPORTERS
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B E PAR T OF FOOTBALL’S FUTURE
B E PAR T OF SOCCERE X EUROPE
K EY PA RTNERS AND S UPPO RT ERS
ADVI SO RY BO A RD
DECO DAN IEL CRAV O
C E O, S E N I O R PA R T N E R ,
D2 0 S P O R T S C R AVO, PA S T L & B A L B U E N A
Deco is internationally renowned for his playing career with the likes of FC Barcelona, Daniel provides his expert legal services to football clubs, agents, federations, players
Chelsea FC and the Portuguese National Team. After retiring, Deco founded D20 and football’s governing bodies. Daniel is active in the Higher Court of Sports Justice
Sports, an athlete management agency which lets him use his 17 years of soccer including CAS, the Court of Arbitration for Sport, as well as being the Vice President of
experience to help the stars of tomorrow. the Special Committee on Legislation and Sports Law at the Brazilian Bar Association.
PEDRO PI NTO GERARD HO UL L IE R
F O U N D E R & C E O, HEAD OF GLOBAL FOOTBALL ,
E M P OW E R S P O R T S RED BULL
Pedro is a seasoned communications professional with 20 years experience in the As Technical Director for the French Football Federation, Gerard was famously part
sports industry as a journalist, broadcaster and communications director. He spent 15 of the set up that delivered a ‘Golden Generation’ that won the 1998 FIFA World Cup
years as a sports presenter and correspondent for CNN before moving to become and the 2000 UEFA Euros. He had success managing the likes of Liverpool and Lyon
Managing Director of Communications at UEFA, where he ran all communications and now as Head of Global Football for Red Bull, he oversees the development of
activities at European Football’s governing body. Pedro has recently launched their network of clubs.
Empower Sports, a new sports communications agency, advising athletes, coaches
and executives on communications, PR and digital content.
Pedro Proen ça GUILLEM BALAGUE
P R E S I D E N T, T V HOST & FOOTBALL
LIGA PORTUGAL JOURNALIST
Pedro Proença is currently serving as the President of Liga Portugal, the body in Guillem Balague is a key fixture in Eleven Sports’ coverage of Spanish football. He is
charge of organizing, promoting and ruling professional football in Portugal. Until also the UK Correspondent for AS and El Larguero. His work appears regularly in The
January 2015 was a member of the top-level group of Portuguese referees, having Times and in Champions magazine and has a weekly column in the Daily Mirror.
been awarded membership of the FIFA list of referees in 2003 and of the UEFA Elite He also wrote the bestselling “A Season on the Brink”, an insider’s account of Liver-
referees group in 2009. In 2012 was elected World’s Best Referee by the highest pool’s 2004-05 Champions’ League winning campaign. His latest book on Mauricio
international football body. Pochettino “Brave New World - Inside Pochettino’s Spurs” was published in Autumn
In 2015, after ending his career, the Portuguese National Association elected him as of 2017 and was shortlisted for the Football Book of the Year. It became a Sunday
the Best Portuguese Referee of the Century. Arrived at Liga Portugal in July 2015, Times best-selling book, and the best-selling football book of 2018.
elected for a four-year term which has already been marked by: achieving economic He has written or worked for The Telegraph, Marca, The Times, The Observer, Talk
and financial sustainability; regaining the association’s credibility; leveraging of Liga Sport, BBC, Cadena Ser, 442, World Soccer, Champions magazine, Football Index, and
Portugal’s position as the pivotal institution in the football industry’s dynamics; and many other publications in Spain, Britain and worldwide.
internationalization of the Liga Portugal and industry brands
EMANUEL MACED O
DE MEDEIROS
AL BERTO COL OMBO C E O,
D E P U T Y G E N E R A L S E C R E TA R Y, S I G A (S P O R T I N T E G R I T Y
E U R O PE A N L E AG U E S GLOBAL ALLIANCE)
Alberto Colombo is the Deputy General Secretary of the European Leagues, Emanuel Macedo de Medeiros held positions throughout the worlds of law, Portu-
the organization that gathers 35 professional football leagues representing more than guese politics and football including being appointed Secretary General of the Por-
900 clubs in 28 countries, across Europe. tuguese Professional Football League in 2000, before becoming a member of several
Alberto joined the European Leagues in 2008 and previously had professional committees within both UEFA and FIFA.
experiences for major sports events such as the Olympics and the America’s Cup of Along with being one of the founding fathers and the former CEO of the Association
Sail. He is a sports industry senior director with experience in football governance, of European Professional Football Leagues, he currently holds the position of CEO of
stakeholders relation, media rights, marketing & communication, event management, ICSS INSIGHT, as well as being the proud co-founder and current CEO of the Sport
EU sports policy and public affairs, sports integrity and IPR. Integrity Global Alliance (SIGA).
EX A MP L E AT T E ND EES
The following industry leaders have attended
past Soccerex events:
COMPANY JOB TITLE country
7egend SA CEO Portugal
AC Milan Commercial Director Italy
adi.tv CEO United Kingdom
Strategic Planning Manager - Global Sports Marketing
adidas UK Ltd United Kingdom
Football
AFC Ajax CEO Netherlands
Algarve Tourism Bureau Director Portugal
Amendoeira Golf Resort Commercial Manager Portugal
Arsenal FC Head of Marketing United Kingdom
AS Monaco Chief Commercial Officer France
AS Roma Digital Content Manager Italy
BBC Sport Football Editor United Kingdom
Borussia Dortmund GmbH & Co.
Head of Marketing Germany
KGaA
Borussia VfL 1900 Mönchenglad-
Head of International Business Development Germany
bach GmbH
Brand it Group CEO Portugal
Brighton & Hove Albion FC Chief Executive United Kingdom
BT Sport Digital Director United Kingdom
Celtic FC Head of Business Development United Kingdom
Checkers Safety Group UK Ltd t/a
Chairman United Kingdom
Terraplas
Chelsea FC Head of Content & Production United Kingdom
Chevrolet Global Marketing Partnership Director United Kingdom
Chinese Football Association - CFA Marketing Director China
Club Atlético de Madrid CCO Spain
Coca-Cola (U.K.) Associate Director, IT Innovation United Kingdom
Copa90 Head of Copa90 United Kingdom
Cruyff Football CEO Netherlands
CSA Lawyer Portugal
DAZN CEO United Kingdom
Department for International Trade
Head of Global Sports Projects United Kingdom
- DIT
Deutsche Fußball Liga GmbH
Director - Content Germany
(Bundesliga)
DUGOUT Limited CEO United Kingdom
Dutch Football Association
(Koninklijke Nederlandse Head of Sponsorships Netherlands
Voetbalbond)
EFL Chief Executive United Kingdom
Eleven Sports Media Managing Director United Kingdom
Energize Hotels Vice President Portugal
EX A MP L E AT T E ND EES
COMPANY JOB TITLE country
Eredivisie CV CEO Netherlands
ESSMA - European Stadium and
Managing Director Belgium
Safety Management Association
Eurodata Sport Ltd Managing Director United Kingdom
Everton FC Executive Director United Kingdom
eyevo CEO Portugal
Facebook Head of Sports Partnerships EMEA United States
FC Barcelona Strategic Planning & Innovation Director Spain
FC Bayern Munich Women's football, Teammanagement Sports Germany
FC Dynamo Kyiv Head of Marketing and Advertisement Ukraine
FC Internazionale Milano Head of Sport Performance Analysis Italy
FC Porto Legal Affairs / Sports Lawyer & Consultant Portugal
FC Shakhtar Donetsk Commercial Director Ukraine
FC Zenit St Petersburg PR Director Russia
FIFA Head of Member Associations Switzerland
FIFPRO Legal Director Netherlands
FlipKick CEO & Founder Portugal
Galatasaray SK Director of Trade Turkey
Geeminds CEO Portugal
Gensler Sports Director United States
Glasgow Rangers Head of Commercial United Kingdom
HID Global Head of Ticketing France
Hilton Worldwide Account Director – Sports United Kingdom
Hotel Football Director of Sales United Kingdom
Huric CEO Portugal
IDOM Managing Director Spain
IMG SVP & General Manager Football United Kingdom
ITV Controller of Sport United Kingdom
Juventus FC International Business Development Manager Italy
KPMG UK Partner United Kingdom
Lagardère Sports Managing Director France
League Managers Association - LMA Director of Strategy United Kingdom
Lega Serie A Marketing & TV Rights Director Italy
Leicester City Football Club Commercial Director United Kingdom
Liga de Fútbol Profesional - LaLiga President Spain
Liga Portugal President Portugal
Ligue de Football Professionnel
Chairman Stadia Strategic Committee France
(Ligue 1)
Liverpool FC Chief Media Officer United Kingdom
Manchester City FC Chief Marketing Officer United Kingdom
Manchester United FC CEO, Media United Kingdom
MBNA VP Senior Sponsorships Manager United Kingdom
EX A MP L E AT T E ND EES
COMPANY JOB TITLE country
Melia Hotels International Director Business Development Spain
Mitsubishi Electric Europe B.V
Marketing Manager Netherlands
Benelux Branch
MRGL Advogados Sports Lawyer Portugal
NeuLion Vice President Sales United States
United Arab
Nielsen Sports and Entertainment Business Development Manager
Emirates
Octagon Business Development and Marketing Manager United Kingdom
Olympique de Marseille Head of Marketing Products France
ONE Tróia Training Center Marketing Director Hospitality Portugal
Panathinaikos FC Technical Director Greece
Paris Saint-Germain Football Club International Development France
Passamar General Manager Portugal
Perform Group Duty Editor United Kingdom
Populous Senior Associate, Business Development United States
PUMA SE - International Division Senior Sports Marketing Manager Germany
PwC UK Partner United Kingdom
Quasar DMC Sales Manager Portugal
Real Madrid CF Sponsorship and Advertising Director Spain
Red Bull Company Ltd Head of Global Football United Kingdom
Relevent Chairman United States
S.C. Braga Advogado/Lawyer Portugal
S.L. Benfica CEO Portugal
Samsung Electronics Europe Senior Product Manager United Kingdom
Sky Bet Head of Brands United Kingdom
SpecialOne.Football Agent/Intermediary Portugal
Swiss Football League (SFL) CEO Switzerland
The FA Communications Manager United Kingdom
The Football Business Academy -
Founder & CEO Switzerland
FBA
The PFA Chief Executive United Kingdom
The Premier League Head of Sales & Marketing United Kingdom
Tottenham Hotspur FC Head of Recruitment and Analysis United Kingdom
Twitter Head of Sport United Kingdom
UEFA Head of Disciplinary and Integrity Switzerland
Ukrainian Premier League CEO Ukraine
Valencia CF Marketing, Sales and Fan Area Director Spain
VfL Wolfsburg Head of Corporate Development Germany
Videobserver VP Business Development Portugal
William Hill Head of Sponsorship PR United Kingdom
Wolverhampton Wanderers FC Managing Director United Kingdom
CO N F E RE NCE C O NC E P T
Soccerex Europe will be delivering 2 days of unmissable business insight this September 5th-6th in Oeiras, Lisbon,
bringing together the key decision makers and forward thinkers in the football industry to discuss a variety of
topics. These are just some of the sessions you may be attending:
will fragmentation burst the broadcasting bubble?
Over the past decade, broadcasting revenues have underpinned the stratospheric financial growth seen across
Europe’s top leagues and continue to form an essential part of their business strategies. However, sports
broadcasters today face an increasingly fragmented and complex environment. There is more football than
ever before and perhaps a greater global appetite for it. In the battle for attention, media old and new must
evaluate not just what to show but how and when their audience want to watch it. This volume of options has
caused established media to become more tentative in their rights bidding with incumbents being more
selective, allowing new and exciting entrants into the market. How will the rights market adapt to these new
players and new ways of broadcasting football? Will values be retained or with so much on offer, will the
packages and the way they are sold have to change? At Soccerex Europe, we will bring together a mix of
senior rights holders, broadcasters and digital media to analyse the current market fragmentation and how the
changes will affect business in terms of the revenues and rights on offer.
Football - The League Perspective
While clubs and players are often the end beneficiaries, it is the different leagues across Europe, through their
commercial and organisational acumen that lay the foundation for the domestic football industry to grow in
each country. From regulating competitions to negotiating broadcasting deals, they provide the framework
and finances for football to flourish across the continent. As one of the industry’s key stakeholder groups, what
do Europe’s football leagues make of football’s changing landscape? How are they protecting their interests
and – those of their members – against a backdrop of globalization, stagnating rights values and increased
international competition? At Soccerex Europe, we will get the league perspective as we hear the thoughts of
league chiefs across Europe on the most pressing issues affecting the game today.
Safeguarding Football’s Financial Integrity
Football is big business and, as the money on offer has increased, so too has the threat to the game’s financial
integrity. The highest standards of professional governance need to be adhered to if the game is not to fall
foul of corruption, criminality and mismanagement. While the game’s governing bodies have taken
positive steps to safeguard football’s financial integrity, through the implementation of club licensing schemes,
Financial Fair Play regulations and strategies against match fixing , the challenge is ongoing, and its
importance growing, as activities such as sports betting become an ever larger part of the football business
mix. At Soccerex Europe we will hear from governing bodies, legal experts and specialist independent
organisations as they evaluate the different threats to football’s financial integrity and analyse what needs to
be done to protect the credibility of the beautiful game.
Technology, Innovation & the Future of Football
This summer, Portugal will host the finals of the inaugural UEFA Nations League, the first major tournament
the country has hosted since the EUROs in 2004. In the 15 years that have past, technological advances have
radically reshaped our consumption of football and the way the game is played, coached and regulated. For
example, in 2004 Facebook had just been launched. In 2019 more than 400 million fans will use the platform
to follow the game and interact with players, teams and fellow fans around the world. Through technology,
coaches have better understanding of their players, players have better connection with their fans and fans
have better access to the game than ever before. Taking place in Oeiras, one of continent’s tech hubs,
Soccerex Europe will bring together a mix of sporting and digital innovators to look at how technology has
driven football’s evolution and what future trends will shape the beautiful game for the next decade and
beyond. The event will also provide a further glimpse at the future of football business through a series of start
up presentations on the products and services set to change football in the coming years.
Football’s role in the maturing eSport market
Esports may be an industry in its relative infancy but it is one that is none the less worth close to $700m
worldwide, with phenomenal growth forecast over the next few years. While China and the US are the biggest
individual markets, collectively Europe accounts for almost one third of all global esports revenues and 20%
of the global audience. While the pace of growth may depend on factors such as regulations, competition
formats and rights sales, the industry’s rapid maturity is in part being driven by the increasing involvement of
elite European football brands who, as they look to claim their piece of the esports pie, bring with them brand
equity and established fanbases. At Soccerex Europe, we will gather a mix of leading football, media and
gaming organisations to analyse the role of football in the maturing esports market and the opportunities the
future might hold.
CO N F E RE NCE C O NC E P T
Content – the King of Fan Engagement
Whether it is short or long form, player or fan generated, immersive or interactive, content is still the
undisputed king when it comes to fan engagement. In the race to connect with fans, agencies, media and
rights holders invest millions in content creation but they are doing so in a world where everyone is a potential
content creator, enabled by technology and empowered by social trends. The last few years have seen an
emergence of new types of content offering increasingly closer and more personal access, perhaps best
embodied by the rise of athlete driven media and fan channels. How can brands best navigate this changing
content landscape to reach football’s growing fan base?
What content do fans really want and how will rights holders meet the challenge put to them by their own
players and their fans? All these questions and more will be addressed at Soccerex Europe as some of the
finest minds in the business converge to look at the future of football content.
Club Business - Mastering the Revenue Generation Mix
For clubs of any size, nurturing the different revenue streams available is essential to establishing commercial
stability and success. Broadcasting revenues, whilst important – increasingly so at the highest level – are
centrally negotiated and so the development of elements within their control such as sponsorships,
merchandising and match day sales is an equally important aspect of a club’s commercial strategy. Elite clubs
must balance their focus between local and international fans, understanding which overseas markets offer
them the greatest potential returns and all football must take note of the opportunity presented by sports
betting. At Soccerex Europe, commercial directors from some of the continent’s biggest clubs will come
together to look at the ideal revenue generation mix and what it takes to master the different elements within
it.
The Modern Football Fan
Football needs players and a ball to exist but it is thanks to its multitude of fans around the world that football
has become the defining cultural entity it is now; something which unites, divides and empowers people and
which has spawned the global multibillion dollar industry we see today. The football fan and their needs are
central to the activities of all involved in the game but as football has involved with the globalization of the
modern world so too has the modern fan. They have more choices, less time and higher expectations than
ever before. They are more diverse and more widespread. Against this backdrop, rights holders, media and
sponsors must select the right product, channels and relationships that deliver the experiences and
authenticity that fans crave. At Soccerex Europe, we will delve into the profile and needs of the modern fan,
uniting rights holders, fan groups and media specialists to look at what fans want and how football can give it
to them.
Making the Breakthrough – the Rise of Women’s
Football
2019 looks set to be a tipping point for women’s football. The past five years have seen increasing investment
by Europe’s established elite and now the UEFA Women’s Champions League boasts some of the most
recognised brands in football, bringing increased audiences and commercial attention. With more fans
engaged than ever before, thanks largely to social media and the increased media profiles of its stars, the FIFA
Women’s World Cup in France lies waiting on the horizon and with it the opportunity for both the interest in,
and commercialization of, the women’s game to reach new heights. At Soccerex Europe, taking place just a
few months after the FIFA Women’s World Cup, leading figures from the women’s game will unite to look back
at the tournament and the impact it can have upon levels of participation, media coverage and financial growth
in the sport. They will also look at what can be done to address the many inequalities in comparison with the
men’s game and make football more accessible to girls and women across the continent.
The Anatomy of a Winning Team
Sporting success is achieved through a combination of different factors, all aligning perfectly to deliver the
optimum performance environment both for the team as a collective and the individual players within it. From
the levels of fitness and hydration in each player to the coaching they have received and their ability to take
responsibility on the field, each factor plays its part and must be analysed and understood by a team’s
coaching staff. Technology and sports science have made this analysis easier but the skill lies in knowing which
factors to focus on and what combination is required to deliver consistent success on the pitch. At Soccerex
Europe, performance analysts, coaching experts and sports scientists will dissect the anatomy of a winning
team and look at how each part should be conditioned and combined.
CO N F E RE NCE C O NC E P T
Football’s Changing Transfer Market
Fuelled by vast broadcast and sponsorship contracts and heavy investment from new club owners, the
player market has become incredibly lucrative for the clubs and agents involved, with trading forming
a key part of many clubs’ business strategies. For example, the value of annual player trading across
Europe’s big five leagues has grown by almost 50% in the past five years, with trading for the 2018/19
summer transfer window exceeding €4bn for the second year running. However, the complexities of the
market are about to change. The growth of rights deals is starting to slow down, FIFA have announced
plans to reintroduce agent regulations and loan deal restrictions and clubs in the Premier League,
collectively Europe’s biggest spender, will soon be dealing with the effects of Brexit. What impact will
these changes have on the European transfer market? At Soccerex Europe, a collection of football figures,
legal experts and financial analysts will assess the current state of the transfer market, the role player
trading plays in club business and what the future of the player market might look like.
More Tournaments = Bigger Tournaments = Better
Tournaments?
Next summer, the UEFA European Championship will be staged across the continent for the first time,
with 12 different countries hosting matches in what is set to be a groundbreaking tournament. FIFA then
followed suit, with its member’s voting for the expanded 48 team FIFA World Cup in 2026 to be held
across Canada, Mexico and the USA. In between, in addition to the existing international and domestic
matches that players, teams and media must navigate, there will be further editions of the UEFA Nation’s
League – set to be staged for the first time in Portugal this summer – and more European club
competitions following UEFA’s recently unveiled plans for a Europa League 2. In short, tournaments are
getting bigger in scale and in number but are fans getting a better experience as a result? How will this
expanded schedule effect issues such as player fitness, media logistics, the investment of advertisers and
sponsors and the interest of fans? At Soccerex Europe we will look at the challenges and opportunities
that Euro 2020 and the other new tournaments on football’s horizon will present to the different
stakeholders across the game.
W H Y OEI RAS ?
• Oeiras is notable in the world of European football, with
the Portuguese National team’s training ground being
based in the city, as well as the national stadium, Estádio
Nacional, which made football history for hosting the first
ever game in a UEFA club competition.
• The municipality alsoacts as an important economic hub
in Portugal, known for having the highest GDP per capita in
Portugal, as well as the highest purchasing power, besides
Lisbon.
• Oeiras has also become a large technological hub by
acting as a hosting for a number of large corportations in
numerous business parks around the area, such as:
w Google
w Samsung
w SAP
w Nike
w Hewlett-Packard
w McDonald’s
w Cisco
B E PAR T OF FOOTBALL’S FUTURE
B E PAR T OF SOCCERE X EUROPE
T: +44 208 987 5522 E: enquiries@soccerex.com W: www.soccerex.com/europe
@soccerex @soccerex /company/soccerex /soccerex
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