ATHLETE PERFORMANCE & TRACKING - Sports Tech World Series
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ATHLETE PERFORMANCE & TRACKING
ATHLETE PERFORMANCE & TRACKING
WELCOME
Welcome to the inaugural Sports The Sports Tech Annual is an industry research publication that brings
together the most comprehensive and complete directory of companies
Tech Annual, brought to you by in the global sports tech landscape. Each Chapter features interviews
with industry experts sharing their insights on the current challenges,
Sports Tech World Series (STWS). innovative use-cases, industry trends and future predictions in sports
technology.
STWS Sports Tech Annual is your resource to navigate the revolutionary
impact technology is having on how sports are played, administered and
consumed around the world.
SPORTS TECHNOLOGY INDUSTRY FRAMEWORK
The 2020 Sports Tech Annual is divided into eight chapters reflecting Categorizations are therefore based on the company’s primary function
the eight categories in the STWS Sports Technology Framework, and area of product/service expertise. If a company is not present in a
highlighted below. This Framework was developed to give structure to chapter it may be because they are better suited to another chapter/
the amorphous term “sports technology” and provides an exhaustive category.
overview of the ecosystem.
This chapter focuses on companies working within Athlete Performance
Although the Framework provides an exhaustive overview of the & Tracking, including Devices and platforms used to measure or track
sports tech ecosystem, each category is not mutually exclusive. There athletes with the purpose of testing and improving performance such as
will inevitably be companies that fit amongst several categories. GPS, activity trackers and sensors.
ATHLETE PERFORMANCE & TRACKING ATHLETE, TEAM & EVENT MANAGEMENT
Devices and platforms used to measure or Solutions that support the management of
track athletes with the purpose of testing and athletes, teams, leagues and events, with a focus
improving performance such as GPS, activity on improving overall efficiencies at an individual
trackers and sensors. and organisational level.
BETTING & FANTASY SPORTS DATA CAPTURE & ANALYSIS
Solutions focused specifically on the unique Data processing, capture and analysis solutions
challenges of betting and fantasy sports. that support insights and decision making for a
variety of sports related organizations.
ESPORTS FAN & SPONSOR ENGAGEMENT
Solutions focused specifically on the unique Solutions designed to enhance and improve the
challenges of Esport and gaming. experience of the fan, or increase the value for
the sponsor, including memberships and social
media engagement.
MEDIA & BROADCAST STADIUMS & VENUES
Solutions that enable and enhance the sharing Solutions designed to improve the efficiency and
and distribution of sports content such as customer experience in stadiums and venues.
streaming platforms, automated broadcast From base level technology infrastructure,
graphics and online content publishers. such as internet connectivity, to match-day fan
experience platforms.
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ABOUT STWS
Sports Tech World Series (STWS) is the global community for people at in the global sports technology community. Founded in 2015, STWS work
the intersection of sports, digital, and technology. Our mission is to be with our community to bring people together through our global network
the trusted resource in helping companies, teams, and individuals excel of physical and digital activities and services.
OUR SERVICES & ACTIVITIES
Consulting for Sports Tech, to find out more contact us at Sports Tech Industry Research and Insights, enquire with
consulting@sportstechworldseries.com us at research@sportstechworldseries.com
Online platform connecting sports tech startups The Global Sports Technology Podcast
and investors (sportsinvestornetwork.com) (sportstechfeed.com)
Weekly digest of the top news, content and Global Conference Series
industry deep dives in sports technology (sportstechworldseries.com/events)
Sports Tech Industry Awards (anzsta.com.au)
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EXECUTIVE SUMMARY
The variety of tools available to track athletic performance, both on and prime examples of this trend. However out of this a major challenge for
off the field, is only increasing. The growth in tools is also matched by high performance coaches, data scientists and trainers is aggregating
the depth of data that these tools can generate. The widespread adoption and integrating all these different data streams to form actionable
of performance and recovery wearables such as WHOOP and Oura are insights.
DAVID TENNEY STUART MORGAN
AUSTIN FC AUSTRALIAN INSTITUTE OF SPORT
Artificial Intelligence (AI) is a key solution to making sense of this new Although there’s a great deal of promise, optical tracking systems still
wave of athlete performance and tracking data. AI can assist in the triage have a long way to go before becoming ubiquitous, especially with
and processing of data to enable coaches and analysts to derive the their ability to integrate to existing systems. The ability to capture
meaningful insights they need in a timely manner. performance in a training environment with multiple camera whilst
automatically integrating with an intelligence system to process the data
Computer vision and optical tracking systems is another emergent area inputs is still an unmet need for sport.
in athlete tracking and performance. Although optical tracking is unable
to completely replace wearable tech, the unobtrusive and automated
nature of video has obvious benefits for capturing performance data
over applying physical devices to the athlete. Furthermore, the recent TABLE OF CONTENTS
advances in the use of smartphone cameras, instead of traditionally
expensive and cumbersome fixed camera systems, as well as 5G internet Executive Summary 4
connectivity is a breakthrough in the democratization of this tech. It Industry Expert Insights 5
enables more people, especially at the youth and grassroot levels, to
access performance coaching and talent scouting only recently available Company Listings 8
to the pros.
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INDUSTRY EXPERT INSIGHTS
These Experts represent professionals from some of the world’s most
innovative and renowned sporting properties. We would like to thank
their contribution to the Annual and for their part in moving the industry
forward.
DAVID TENNEY
HEAD OF HIGH PERFORMANCE
AUSTIN FC
David is the inaugural High Performance Director of Major League Soccer Expansion club Austin
FC. David joins Austin FC after three years as the first High Performance Director for the NBA’s
Orlando Magic. During David’s stewardship of the Magic’s high performance department, the
team made back-to-back playoff appearances for the first time since 2012.
Prior to this David spent nine seasons with the Seattle Sounders. While with the Sounders, the
team won MLS Cup (2016), the U.S. Open Cup four times, and made the MLS Playoffs in nine
consecutive years.
David also serves on the Advisory Board of Sports Innovation Texas a new initiative realising
the potential of Austin and Central Texas to be a leading global hub for sports innovation and
technology.
Key challenges: What are the key challenges Trends: What major trends have emerged
you’re facing and what role can technology in the last 6-12 months in the application of
play in solving them? technology, digital and data?
Data aggregation and integration. We’re getting an increasing number of Optical tracking is still on an accelerating expansion into the sports
data streams from different tech so being able to merge the different data performance industry with companies like Second Spectrum being used
from all the different providers into one place and then make sense of it in the NBA and MLS. This ability of
is still the biggest challenge. There’s a huge role that tech and data can computer vision to be able to provide player tracking data using a normal
have in solving a problem of its own creation. TV feed is really interesting. It’s more than just aggregated running
stats now, it’s quantifying things like defensive and offensive metrics.
Innovative Use-Cases: What is the best or Applying computer vision to a normal broadcast feed could be a potential
game changer in how we’re quantifying and looking at the game and
most innovative application of technology improvements.
you’ve seen in the industry this year?
Improvements: What technology would you
I thought it was really innovative how the Oura Ring was used to
systematically track HRV (Heart-Rate Variability) for illness detection like to see developed or adopted over the next
for everyone that went into the NBA bubble. There’s WHOOP and some one to two years?
of the other HRV companies like Omegawave and Firstbeat. But the work
that Oura has done, especially in the last 12 months, to create awareness EMG (Electromyography - electrodiagnostic medicine technique for
around their product I think has really opened up everyone’s eyes to the evaluating and recording the electrical activity produced by skeletal
benefits of HRV. muscles) is going to come to the forefront more. The industry is looking
at activity within the muscles and realizing there is something there but
You can see on Twitter weekly comparisons oF night-time versus daytime we’re still not at that phase where we’re 100% sure of what it’s telling it
HRV, WHOOP versus Oura, and what’s more meaningful. We now know and how to best use it. So I’m interested to see how the application of
what happens to someone’s heart rate over time, HRV and heart rates, EMG together with GPS and other performance tracking systems. I think
we know over the course of a night and the difference of HRV and resting that’s when we’ll be able to get the best out of it.
heart rate at night and sleeping six hours versus eight hours versus nine
hours. Personally, I’ve started using it every day and I find that it had
definitely created this awareness around night-time HRV for the first
time. That has been super interesting to work with and something I’ve
seen in the last 12 months more than I ever have before.
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INDUSTRY EXPERT INSIGHTS
STUART MORGAN
LEAD MACHINE LEARNING, ARTIFICIAL
INTELLIGENCE AND DATA INNOVATION
AUSTRALIAN INSTITUTE OF SPORT
Stuart Morgan currently leads the AIS Applied Technology and Innovation’s Machine Learning,
Artificial Intelligence and Data Innovation department. Stuart completed his PhD in sensory
neuroscience at Swinburne University of Technology (SUT), in 1999, and became a Research
Fellow at SUT in 2000. He worked as a performance analyst at the Victorian Institute of Sport for
6 years, developing next-generation game analysis techniques, before joining the AIS in 2007.
Stuart has worked with numerous high profile international teams including the Australian
Hockey team at the 2008 Beijing Olympic Games. His current work focuses on research and
development in computer vision for sports, including using data mining and machine learning
techniques to gain competition and training insights.
Key challenges: What are the key challenges And in instances where it’s not possible to practically or efficiently, or in
a timely way, gather that information, then that’s the go-ahead for us to
you’re facing and what role can technology invest in or develop technology. So the key challenge in my mind is by a
play in solving them? significant margin, understanding that dynamic with the coaches and the
sports and finding ways to inform the coaches in practical and actionable
For us, I think the key challenges are not so much technical. It’s been ways without overwhelming them with new data or irrelevant data.
such an exponential rate of capability growth from a technical point of
view, that the real challenge from our perspective has been a human
challenge. It’s been understanding the relationship and the role of
technology and data in high performance sport, and particularly with
Innovative Use-Cases: What is the best or
coaches and athletes. most innovative application of technology
you’ve seen in the industry this year?
I think technology, certainly the kind of technology we’re interested in,
has its natural place in answering questions, meaningful questions that I think probably the most innovative areas that we’re focusing on is
our coaches, athletes and sports scientists have. Rather than necessarily really the mobilization of AI drivers. So in particular mobile apps, we
providing additional data beyond what was already being collected. So leveraged the new neural compute engines and the new mobile AI-
we’re primary interested in what is a coach’s game plan; How do they based computational resources in smart devices, that’s a particular
see themselves manipulating their opponent? How do they seem to see area of interest for us and we’re certainly working in iOS space. We’ve
themselves preparing optimally for certain range of conditions? And been focusing on the latest offerings from Apple in high quality camera,
those game plans are the driver for the technology that we’re interested high speed camera chip sets that are capable of doing quite fast deep-
in. learning inference, and then neatly packaging that inside of a mobile
device that has a convenient user interface.
“This whole idea of being able I think an important feature for us is that we use video a lot. High
to capture performance in performance sport in particular, and it’s not always possible or practical
to do our computation on the cloud. So we need to figure out ways of
a training environment with deploying the deep learning and the AI-based projects that we work on
pitch-side or court-side or pool-side or track-side. So we’re certainly
multiple camera systems and making use of the innovations in the mobile computing space. Tony
having some kind of intelligence Scofield who runs our software development team has been doing a lot
of work with Google at the moment with some of their edge computing
embedded in it is a really unmet capabilities, and we’re also building our own Nvidia based systems that
enclose a camera and a high-performance computing device, that is
need for sport.” modular and portable.
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Trends: What major trends have emerged processing space at that granular level. It’s not something we’ve done a
lot of work in ourselves, but it’s certainly one of those trends in, AI that’s
in the last 6-12 months in the application of really turning heads.
technology, digital and data?
I’m pretty excited by some of the development and wearables. We’re Improvements: What technology would you
obviously doing a lot of work with Apple at the moment and their Apple
health platform and the lack of in-person training due to the pandemic like to see developed or adopted over the next
has definitely accelerated that side of things. It’s certainly useful for one to two years?
a whole range of levels for us from athlete management and athlete
wellbeing through to explicitly high performance and sports analytics If there were commercial investments in integrated camera systems,
kinds of applications. So there’s certainly development in the wearable we’d be really excited. One of the really prevailing needs for sport is
space that I think is an interesting and ongoing training. multi-camera integrated systems that have smart camera rays that have
the capacity for real time inference, a good user experience, minimal
As we spend a lot of time on vision, we do a lot of counting of events. human input and minimal human processing. This whole idea of being
So another trend that has really continued I think in the last 12 months able to capture performance in a training environment with multiple
has been the increasing sophistication of platforms that are capable camera systems and having some kind of intelligence embedded in it is a
of understanding things that are happening in video. Whether it’s really unmet need for sport.
competition or training, focusing on things like counting swimming
strokes, or counting high jumps, or counting javelin throws and We still have sports that package-post hard drives from one side of the
measuring the features of performance, I’m seeing an increasing number country to the other. And it’s, it’s still kind of the standard method for
of commercial offerings in that space. sharing video data. And we certainly will need over the next five years
have some kind of national video data repository at two levels, one in
One of the big trends generally has been in natural language processing. a, in a capacity where sports can share vision, and secondly, where we
We’re getting to see a really good exploitation of these new architectures can explore it and harvest. So, that’s the AI piece, integrating some kind
in sport. And it’ll be interesting to see where clever startups might take of inference capability over large scale vision. And currently we’re not
some of these ideas and create a real game changer in the sports data aware of any commercial providers that offer that, but we don’t see too
many technical barriers to doing it either.
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COMPANY LISTINGS
ZEBRA SPORTS
CHALLENGING THE STATUS QUO WITH PARADIGM-SHIFTING, PLAYER TRACKING SYSTEM
HEAD OFFICE: Lincolnshire, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 5,001-10,000 Zebra solutions can be found working behind New player tracking insights will change
ESTABLISHED: 1969 the scenes in many industries around the how fans relate to sports through
WEBSITE: zebra.com world - we empower the front line of business cross-channel engagement and forever
EMAIL: contact.apac@zebra.com to achieve a performance edge. Building on transform coaching and player personnel
KEY CLIENTS: NFL the company’s rich foundation, Zebra has evaluations. As “The Official On-Field
RELEVANT SPORTS: Applicable across all boldly challenged the status quo in sports Player Tracking Provider” of the NFL, Zebra
sports by introducing patented RFID technology is committed to supporting the league’s
TAGS: GPS Tracking, Performance Data to deliver a paradigm-shifting, player Next Gen Stats initiative by enabling the
Analytics, Video Analytics tracking system in professional sports. Zebra NFL to collect real-time location data that
MotionWorks™ Sport enables a trove of data captures the speed and acceleration of
for real-time insight. every player and every play on every inch
of the field
FITBIT
COMPACT, WIRELESS, WEARABLE SENSORS THAT TRACK A PERSON’S DAILY ACTIVITIES IN
HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 1,001-5,000 Fitbit is a market leader in fitness tracking We’re always updating our functionality to
ESTABLISHED: 2007 wearables, with a range of products designed innovate and offer genuine insights to our
WEBSITE: fitbit.com to help people leader healthier, more active users. Our recent hardware developments
EMAIL: info@fitbit.com lives. include tools to analyse heart health,
KEY CLIENTS: stress management, skin temperature
RELEVANT SPORTS: Applicable across all We are geared towards helping individuals trends and more.
sports reach fitness goals through developing
TAGS: Data Analysis and Reporting everyday activity, encouraging healthy habits
and competition with friends.
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HUDL
VIDEO ANALYSIS TECHNOLOGY
HEAD OFFICE: Lincoln, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 1,001-5,000 Hudl is a leading performance analysis Hudl continues to develop tools for all
ESTABLISHED: 2006 company revolutionizing the way coaches and areas of video analysis and recently
WEBSITE: hudl.com athletes prepare for and stay ahead of the joined forces with Wyscout, the leading
EMAIL: bizdev@hudl.com competition. Founded in 2006, Hudl offers a scouting company, who host thousands
KEY CLIENTS: English Premier League & complete suite of products that empower more of player profiles as well as video, data,
The FA, Golden State Warriors, South Africa than 160,000 global sports teams at every level stats and reports from matches analyzed
Springboks, Borussia Dortmund, Stamford to gather insights with video and data. Hudl’s every week. Our market-leading Hudl
University products and services include online tools, Sportscode, continues to develop at
RELEVANT SPORTS: Applicable across all mobile and desktop apps, smart cameras, rapid pace - the code is more powerful
sports analytics, professional consultation and more. and intuitive with better scripting, faster
TAGS: Performance Data Analytics, Video interactions and easier integrations with
Analytics team’s custom workflows.
POLAR
LEADING THE WAY IN TECHNICAL INNOVATION AND HEART RATE MONITORS SINCE 1977
HEAD OFFICE: Kempele, Finland SUMMARY WHAT’S EXCITING
EMPOYEES: 1,001-5,000 Polar is a heart rate monitor and sports watch This desire to be the best is made
ESTABLISHED: 1977 company founded in Oulu, Finland: a region possible by ambitious and highly talented
WEBSITE: polar.com renowned for technological research and professionals who still believe as
EMAIL: info@polar.com surrounded by challenging environments, passionately in what we do today, as we did
KEY CLIENTS: N/A the perfect setting to test Polar’s pioneering over 30 years ago. And our success is clear
RELEVANT SPORTS: Applicable across all products. Polar launched the first ever to see. Today, Polar employs 1200 people
sports wireless, wearable heart rate monitor, worldwide, has 26 subsidiaries globally
TAGS: AI (Artificial Intelligence), Fan Analytics, changing forever the way that athletes and manages a distribution network
Video Analytics trained. Polar remains a world leader in sports supplying over 35,000 retail outlets in more
heart rate monitor technology thanks to a than 80 countries. Now that’s what we call
clever combination of sports, physiology and the power behind Polar.
electronics expertise.
CATAPULT
PERFORMANCE PLATFORM OF SOLUTIONS FOR SPORT
HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING
EMPOYEES: 251-500 Catapult is the world leader in sports Catapult is engineering the platform of
ESTABLISHED: 2006 performance technology, working with over solutions for sport, creating seamless
WEBSITE: catapultsports.com 3000 teams in 39 sports in 137 countries integrations across every touchpoint for
EMAIL: enquiries@catapultsports.com worldwide. Catapult products are designed the betterment of teams and athletes. With
KEY CLIENTS: Real Madrid, Denver Broncos, to optimise performance, mitigate the risk a blossoming consumer business, Catapult
Milwaukee Bucks, French Football Federation, of injury, and quantify return to play. These is also taking strides to connect the data
Boston Bruins products include wearable technology, video of aspiring young athletes with elite teams
RELEVANT SPORTS: Applicable across all analysis, and athlete management solutions, to better understand the potential and
sports all supported the company’s industry-leading “blueprint” of athlete performance.
TAGS: AMS (Athlete Management System), team of sports scientists.
Video Analytics, Wearables / Smart Devices
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TEMPO
SMART HOME GYM BUILT WITH 3D SENSORS.
HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 251-500 The first in home fitness to understand We completed our Series B funding round it
ESTABLISHED: 2015 what you’re doing right and wrong, with 2020 led by General Catalyst and Norwest
WEBSITE: tempo.fit personalised feedback to help you see Ventures to fuel our growth into 2021 and
EMAIL: hello@tempo.fit progress. See instant feedback through a beyond.
KEY CLIENTS: N/A detailed 3D model to perfect your technique
RELEVANT SPORTS: Applicable across all and make your workout safer. Tempo makes
sports recommendations based on your goals, counts
TAGS: Athlete Empowerment / Promotion, your reps, corrects your form and shows how
Fitness Tech, Video Analytics much you’ve progressed.
TRACKMAN
RADAR-BASED PERFORMANCE ANALYTICS
HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING
EMPOYEES: 251-500 Since 2003, TrackMan has been on the Trackman has made great technological
ESTABLISHED: 2003 forefront of providing reliable performance advancements within golf and baseball
WEBSITE: trackman.com data solutions and industry-leading innovation through a strong emphasis on product
EMAIL: sle@trackman.com to customers all over the world. Trackman’s development. This has helped us
KEY CLIENTS: All MLB Teams products are used by professional and become the choice of the golf industry’s
RELEVANT SPORTS: Golf, Baseball amateur athletes in a broad spectrum of sports top players, coaches, club fitters, and
TAGS: Official Data Provider, Performance Data including golf, baseball, and tennis. equipment manufacturers. Within baseball,
Analytics, Video Analytics we are proud of working with the best,
including every MLB team, many of the top
Japanese and Korean professional teams,
and dozens of the best NCAA teams.
WHOOP
HEALTH & FITNESS WEARABLE
HEAD OFFICE: Boston, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 251-500 WHOOP is the performance optimization We are creating a product that makes
ESTABLISHED: 2011 system that helps elite athletes and teams win. individuals and teams perform at a higher
WEBSITE: whoop.com WHOOP provides a continuous understanding level through a deeper understanding of
EMAIL: contact@whoop.com of strain and recovery to balance training, their bodies and daily lives. Our mission:
KEY CLIENTS: N/A reduce injuries, and predict performance. The Higher performance through accountability
RELEVANT SPORTS: Applicable across all system is currently being used by professional and knowledge. We are a team that owes
sports and collegiate athletes, Olympians, and the it to our customers, but even more so to
TAGS: Fitness Tech, Health / Med Tech, United States military. At WHOOP our mission ourselves, to be accountable.
Wearables / Smart Devices as a culture and workplace mimics our mission
as a product and service.
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EDGE10
HUMAN PERFORMANCE SAAS
HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 EDGE10 Group brings together the market E10 Performance - Industry leading
ESTABLISHED: 2009 leaders in performance & analytics, sports performance & analytics solution that
WEBSITE: edge10.com medicine and physical testing SaaS to create enables organizations to centralize,
EMAIL: how@edge10group.com a one-of-a-kind integrated provider, ready to analyze and visualize their data. Athlete
KEY CLIENTS: NHL, MLB, CFL, AHL, ATP elevate your team from great to extraordinary. RMS - The world’s most advanced
RELEVANT SPORTS: Applicable across all EDGE10 is a data management system that Electronic Medical Records (EMR) solution
sports allows you to centralise, analyse and visualise for human performance industries. Primco
TAGS: AMS (Athlete Management System), your data to improve communication and Testing System - The largest Physical
Fitness Tech, Performance Data Analytics informed decision making. Easy to use online Testing & Benchmarking solution in the
and offline, their software works across industry.
multiple devices including laptops, mobiles
and tablets.
FUSION SPORT
HUMAN PERFORMANCE OPTIMIZATION
HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 Fusion Sport is the world leader in human Smartabase is playing a key role in the
ESTABLISHED: 2003 performance optimization systems and the furtherment of human performance,
WEBSITE: fusionsport.com developer of Smartabase and Smartspeed. working with the likes of USSOCOM, USAF,
EMAIL: info@fusionsport.com Our customers include sporting federations, Naval Health Research Center and the
KEY CLIENTS: Australian Institute of Sport, Olympic committees, military organizations ADF. We continue to work with Olympic
Netherlands Olympic Committee (NOS*NSF), and sport teams. Smartabase is a highly committees around the globe including
United States Special Operations Command configurable platform for human performance the AIS and the Netherlands Olympic
(USSOCOM), Sacramento Kings (NBA), Dallas solutions; customisable without any Committee to help optimize performance
Cowboys (NFL) programming knowledg and applicable to all in the lead up to 2021.
RELEVANT SPORTS: Applicable across all areas of human performance. Smartabase
sports provides a combined solution for both your
TAGS: AMS (Athlete Management System), Athlete Management and Electronic Medical
Health / Med Tech, Performance Data Analytics Records.
KINEXON SPORTS & MEDIA
REAL-TIME SPORTS PERFORMANCE TECHNOLOGIES & ANALYTICS
HEAD OFFICE: Munich, Germany SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 KINEXON Sports & Media is one of the global We provide comprehensive and precise
ESTABLISHED: 2014 market leaders in the real-time collection performance data in real time. A
WEBSITE: kinexon.com and processing of sports performance data, customizable mobile application ensures
EMAIL: maximilian.schmidt@kinexon.com with offices in Munich (HQ), Chicago, and user-friendly use, with one main principle:
KEY CLIENTS: Houston Rockets, Philadelphia New York. The multi-award-winning company compatibility with all common third-party
76ers, Bayer 04 Leverkusen, FC Bayern Munich counts more than 70 percent of the NBA tools - KINEXON aims at being an open
Basketball, European Handball Federation franchises and multiple top clubs from top US platform. The centerpiece is the UWB-
RELEVANT SPORTS: Applicable across all and European leagues among its customers. based sensor network.; precision without
sports KINEXON offers fully automated live delay and free from interference. Solutions
TAGS: AI (Artificial Intelligence), Performance performance data for clubs as well as leagues, come from ultra-light sensors integrated
Data Analytics, Wearables / Smart Devices media and sponsors. with athletes and game balls, particularly
useful in complex, fast-moving sports.
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RUNKEEPER
TECHNOLOGICAL SOLUTIONS FOR THE SPORTS AND MAJOR EVENTS
HEAD OFFICE: Boston, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 Reach your running goals with the ASICS We’re continuing to improve the virtual
ESTABLISHED: 2008 Runkeeper™ app. Track exercise, set race experience: now, you can see your
WEBSITE: runkeeper.com measurable goals and see progress along the virtual race results right after you finish
EMAIL: support@runkeeper.com way—whether you’re just getting into running, your activity.
KEY CLIENTS: N/A training for a race or trying to reach a new
RELEVANT SPORTS: Applicable across all personal record, we can help. Track workouts,
sports set goals, listen to audio, follow a plan, stay
TAGS: Athlete Empowerment / Promotion, motivated and see progress. Sync with ease
Fitness Tech, GPS Tracking across your devices. Rated 4.8 on the App Store
from 265,000 happy reviews!
SOLOS
CREATING VALUE FOR BRANDS AND CONSUMERS THROUGH SMART APPAREL TECHNOLOGY
HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 For over 25 years, SOLOS has produced Serving a large blue-chip client base
ESTABLISHED: 1984 labels for many of the world’s most across a multitude of industries, we are
WEBSITE: solos.io recognised brands. Our textile embedded the first in the market to offer a completely
EMAIL: media@clearme.com technologies deliver brand protection through wireless, integrated, smart modular
KEY CLIENTS: Adidas, D&G, Uniqlo, NFL, GAP authentication, identification, and track system for inventory tracking, retail stock
RELEVANT SPORTS: Applicable across all and trace capabilities. We work to combat management, marketing, and security,
sports counterfeiting, partnering with some of making more than 500 million labels per
TAGS: AI (Artificial Intelligence), Fan Analytics, the biggest names in world-class scientific year.
Video Analytics research and development. Our partners
include La Liga, Melbourne Renegades, GWSG.
STATSPORTS
GPS PLAYER TRACKING AND ANALYSIS EQUIPMENT
HEAD OFFICE: Newry, United Kingdom SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 The STATSports APEX System is a customer Our Pods have been tried and tested
ESTABLISHED: 2007 driven platform. The unique, user-friendly by many of the top teams and research
WEBSITE: statsports.com interface was designed and shaped alongside facilities the world over and time and again
EMAIL: info@statsports.com some of the world’s top strength coaches, results prove our system to be the most
KEY CLIENTS: Liverpool FC, Arsenal FC, PSG, medics and sports coaches. It is the only accurate, reliable and consistent device on
Juventus, The FA, USA Soccer system to offer sports specific software for the market. Whatever your sport, whatever
RELEVANT SPORTS: Football, Basketball, AFL, Football, Basketball, American Football, Rugby your location.
Rugby, Athletics and Athletics.
TAGS: Fitness Tech, GPS Tracking, Video
Analytics
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STRAVA
CONNECTING MILLIONS OF RUNNERS AND CYCLISTS AROUND THE WORLD
HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 101-250 Strava develops and operates mobile and We are always listening to user feedback
ESTABLISHED: 2009 online applications for runners and cyclists and implementing your most requested
WEBSITE: strava.com worldwide. It offers an online community of features. In 2020 we introduced Local
EMAIL: info@strava.com athletes, who track and analyze, compare and Legends, a completely overhauled Route
KEY CLIENTS: N/A compete, filtered leaderboards, and progress planning feature, improved analysis,
RELEVANT SPORTS: Applicable across all goals features. Enjoy suffer scores, training statmaps and more!
sports plans, power analysis, fitness and freshness
TAGS: Fitness Tech, GPS Tracking for power meter users, personal heatmaps,
real-time segments, training videos, race
analysis and more. Find apparel, devices, and
accessories through the online store.
BEPRO
ALL-IN-ONE FOOTBALL ANALYSIS PLATFORM
HEAD OFFICE: Hamburg, Germany SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 We help 700+ football clubs to better Tracking data represents the future for
ESTABLISHED: 2015 understand the game and uncover a winning football analysis. We are heavily invested in
WEBSITE: bepro11.com edge. We are an agile, innovative analysis developing our tracking data capabilities,
EMAIL: contact@bepro11.com provider and our bespoke camera system having built technology that utilises AI
KEY CLIENTS: Real Sociedad, Bologna F.C., FC captures a panoramic view of the pitch from to detect player positions and a range of
Koln, Eintracht Frankfurt, The Korean Football which AI creates a scouting feed, following physical parameters. As a business, we are
Association all outfield players. Bepro analysts capture focused on increasing the accuracy of this
RELEVANT SPORTS: Soccer event data, whilst computer vision technology tracking data to provide greater tactical
TAGS: AI (Artificial Intelligence), Performance collects positional and physical tracking insights alongside rich physical data,
Data Analytics, Video Analytics data from this feed. On our platform we offer without the need for wearables. Our data
interactive data reports, an advanced editor science team is creating advanced models
and communication tools. to uncover performance insights.
EMPIRICS
DERIVING THE MAXIMUM ONGOING VALUE FROM YOUR DATA
HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 Empirics focuses on four main pillars: Link Group/Empirics and Microsoft Azure
ESTABLISHED: 2004 1. Data Platforms: Assisting clients to build; partnership: More effectively leverage
WEBSITE: empirics.com.au Athlete Data and Modelling, Reporting & data-driven insights and use capabilities
EMAIL: Ajones@empirics.com.au Analytics, Consulting. such as machine learning/AI to deliver
KEY CLIENTS: Carlton Football Club, St Kilda 2. Client Innovation Areas: Providing clients industry-leading customer service. Athlete
Football Club, Port Adelaide Football Club with the ability to ETL/Code against their Data Platforms: Continuously evolving
RELEVANT SPORTS: Applicable across all productionised datamodel using their own ADP’s which can be hosting by Empirics
sports software, for faster data analytics or implanted into client environments.
TAGS: Business Intelligence, Performance 3. Next Best Interactions: Building decision Continuing to build our Connector Suite to
Data Analytics engines which can assist in selecting the next clients applications and environments.
step
4. Attribution: To understand the journey
towards an event and its consequences.
14 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
KINDUCT
CONSOLIDATING ATHLETE PERFORMANCE AND INJURY DATA AND OPTIMIZING PERFORMANCE
HEAD OFFICE: Halifax, Canada SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 Kinduct’s Athlete Management System is used Continued expansion of our platform to
ESTABLISHED: 2010 by 500+ teams, leagues and organizations support larger organizations from leagues
WEBSITE: kinduct.com globally and have supported world champions to Olympic organizations that better
EMAIL: info@kinduct.com across the MLB, NHL, NBA, NFL, and NCAA. service athletes from grassroots to the
KEY CLIENTS: Los Angeles Dodgers, Golden Through its secure, cloud-based AMS, Kinduct podium. We are focusing upon athlete-
State Warriors, Tampa Bay Lightning, Michigan consolidates athlete performance and injury centric features and medical capabilities so
University, NFLPA data, improving workflow and optimizing that practitioners and coaches can further
RELEVANT SPORTS: Applicable across all performance for coaches, trainers, and empower, engage and monitor athletes.
sports athletes. Kinduct is integrated with many In support of our global expansion, we are
TAGS: AMS (Athlete Management System), world-leading wearables, assessment and adding more languages to the platform as
Health / Med Tech, Performance Data Analytics data collection technologies, turning rich data well as more integrations with world-class
into powerful insights.. performance and injury technologies.
NEUROTRACKER
ASSESSMENT AND ENHANCEMENT OF ATHLETIC PERFORMANCE
HEAD OFFICE: Montreal, Canada SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 NeuroTracker is a Montreal-based neurotech NeuroTracker research has evidence
ESTABLISHED: 2010 company owned by Nothing Artificial, of far transfer to sports performance,
WEBSITE: neurotracker.net specializing in assessing and enhancing including reducing decision-making errors
EMAIL: sales@neurotracker.net cognitive functions for human performance in competitive soccer play by almost half,
KEY CLIENTS: Atlanta Falcons, Manchester and wellness. Developed by Professor Jocelyn with just 3 hours of training. Dubbed ‘the
United, NASA, Red Bull Racing, Vancouver Faubert, with 40+ peer reviewed studies most successful brain training in sports’
Canucks, US Airforce demonstrating its efficacy. NeuroTracker is by the New York Times. This includes
RELEVANT SPORTS: Applicable across all used in the NFL, NHL, EPL, NBA, and MLB, as vanguard studies such as testing jet pilots
sports well as elite military groups, F1 and eSports.. during live flight, eye tracking work with
TAGS: AI (Artificial Intelligence), Athlete NeuroTracker is a member of the Digital NASA, frontier research in eSports, and a
Empowerment / Promotion, VR (Virtual Therapeutics Alliance, and recently won landmark Nature paper showing that elite
Reality) / AR (Augmented Reality) partnerships with the US Airforce and Bayer. athletes have extremely plastic brains.
PLAYERMAKER
TECHNICAL AND PHYSICAL TRACKING SOLUTION
HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 PlayerMaker is an Israeli-British company Our remote coaching solution (Remote),
ESTABLISHED: 2016 providing two inertial measurement devices, allows clubs and organisations to monitor
WEBSITE: playermaker.com placed in a silicone strap around a players their athletes from anywhere in the world.
EMAIL: steve.barrett@playermaker.com footwear. Along with AI and ML algorithms, Alongside an increased analysis of an
KEY CLIENTS: Argentina FA, LA Galaxy, PlayerMaker aims to provide both technical individual’s gait and technical actions
Harvard University, Norwich City, Hull City and physical insights into an athletes training in multiple sports, we are aiming to
RELEVANT SPORTS: Soccer programme, from possession data, gait provide further individual solutions and
TAGS: AI (Artificial Intelligence), Wearables / analysis, release velocity and automated professional services.
Smart Devices video tagging exports. With no reliance on
GPS, the system can be used in both indoors
and outdoors environments within multiple
aspects of training.
15 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
VALD PERFORMANCE
HUMAN MEASUREMENT TECHNOLOGY
HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 VALD provides innovative technology to Since bringing the revolutionary
ESTABLISHED: 2015 over 800 elite sporting teams, universities, NordBoard Hamstring Testing system
WEBSITE: valdperformance.com hospitals and defence departments. Driven by to market, VALD Performance has built
EMAIL: info@valdperformance.com multidisciplinary teams, VALD products offer out athlete testing and data capture
KEY CLIENTS: 20 EPL Teams, 26 NBA Teams, unparalleled insight into human movement, technologies into a comprehensive
22 NFL Teams, 20 MLB Teams, 16 NRL Teams, performance, injury risk and rehabilitation. physical testing suite. We have introduced
70+ Governing Bodies, 120+ UEFA Teams, 85+ The VALD product suite includes ForceDecks VALD Hub, a single and centralised
NCAA teams Dual Force Plate System, NordBord Hamstring platform that brings together the data from
RELEVANT SPORTS: Applicable across all Testing System, ForceFrame Strength Testing all of your VALD Performance systems.
sports System, AirBands Blood Flow Restriction Cuffs, Using VALD Hub you can quickly, simply
TAGS: Performance Data Analytics HumanTrak Movement Analysis System and and easily review, manage & monitor your
TeleHab Exercise Prescription Platform. team’s physical testing performance.
WATTBIKE
INDOOR BIKE TRAINERS FOR IMPROVING PERFORMANCE
HEAD OFFICE: Nottingham, United Kingdom SUMMARY WHAT’S EXCITING
EMPOYEES: 51-100 Since the launch of the iconic Wattbike Pro/ In 2019, Wattbike launched the Wattbike
ESTABLISHED: 2008 Trainer in 2008, Wattbike has been at the AtomX and Icon. In 2020, Wattbike being
WEBSITE: wattbike.com forefront of indoor cycling. Developed in installing these in facilities across the
EMAIL: info@wattbike.com partnership with British Cycling, the Wattbike world, covering markets from health and
KEY CLIENTS: Chloe Dygert, Hilton Hotels, has been embraced by elite athletes and teams fitness to the uniformed services. We aim
New Zealand All Blacks, British Army, David across the globe. An obsession to improve to support as many teams and athletes
Lloyd has led to numerous new technologies to as we can with world-class products
RELEVANT SPORTS: Applicable across all ensure the most accurate and realistic indoor and training content across sport; Chloe
sports bike. Adopted by premier health and fitness Dygert; Brad Riddell; and numerous
TAGS: Fitness Tech, Performance Data providers, personal trainers, and cycling football teams. Wattbike also announced a
Analytics studios, Wattbike provides riders with an partnership Intelligent Cycling in 2020, to
unrivalled 1000+ metrics. bring smart training into the gym.
2020 ARMOR
ELECTRONIC SCORING VEST FOR MARTIAL ARTS; BRINGING STREET FIGHTER TO REAL LIFE
HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 2020 Armor is a company that develops We launched a worlds first concept called
ESTABLISHED: 2016 martial art scoring equipment and software, “In Game Reality” where we transport
WEBSITE: 2020armor.com with vision to be the standard of impact players into a video game. We are releasing
EMAIL: ali@2020armor.com measurement and the official scoring system of a head gear and also just launched the LIVE
KEY CLIENTS: Taekwondo Canada, World the Olympics. The company’s flagship product mode where we record your training and
Rank #1 Yvette Yong - Team Canada, Olympian tracks impacts through a vest, showing the overlay real metrics on top of it. Please see
Stephen Lambdin - Team USA, Largest martial score on the vest like scoring from video our YouTube channel for demonstrations!
art clubs in the world, Jaouad Achab - Olympic games. The Founders are former professional
Gold Medalist martial art players, investors include LeAD
RELEVANT SPORTS: Martial Arts Sports and customers include the largest
TAGS: Fitness Tech, Performance Data martial art clubs in the world.
Analytics, VR (Virtual Reality) / AR
(Augmented Reality)
16 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
AIROFIT
FIRST DATA-DRIVEN RESPIRATORY TRAINING SYSTEM
HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Airofit is the world’s first data-driven Airofit is currently working on an
ESTABLISHED: 2016 respiratory training system. Spending 5 Expert module that will allow coaches,
WEBSITE: airofit.com minutes, 2x a day will significantly improve physiotherapists, and other experts to have
EMAIL: info@airofit.com breathing muscle strength, physical a full overview of their athlete’s training
KEY CLIENTS: Frederik Aegidius performance and well-being. Airofit does not progress, stats, and compliance. Airofit
RELEVANT SPORTS: Applicable across all interfere with any ongoing training protocols. was originally designed to be a medical
sports Airofit measures your respiratory strength and aid for those who suffer from asthma and
TAGS: Fitness Tech, Health / Med Tech, vital capacity, tailors all future training to your COPD, so we are currently working on
Wearables / Smart Devices abilities, age, size, and sex. Airofit’s training entering the market as an approved and
programs and sessions have been designed certified medical device for respiratory
and developed by world’s leading breathing illnesses.
experts.
ATHLETE INTELLIGENCE
HEAD IMPACT MONITORING & PERFORMANCE TRACKING SOLUTIONS
HEAD OFFICE: Kirkland, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Athlete Intelligence specializes in head- Constant company growth and new
ESTABLISHED: 2015 impact monitoring and performance tracking features. The latest device will incorporate
WEBSITE: athleteintelligence.com solutions, providing actionable data. Athlete a helmet temperature module and GPS
EMAIL: agolden@athleteintelligence.com Intelligence devices can help teams track the player tracker. The temperature module
KEY CLIENTS: University of Washington, location, count, and severity of each head- will allow us to notify an Athletic Trainer
Marshall University, Virginia Tech, Central impact sustained during games and practice. or Coach if an athlete is entering into a
Washington University Data is relayed in real-time or post-event concerning high temperature heat zone.
RELEVANT SPORTS: Applicable across all through automated reports and an analytics The GPS Player tracker will allow us to
sports dashboard. From this, identification of training provide performance based analytics on
TAGS: GPS Tracking, Performance Data opportunities arises such as technique work athletes.
Analytics, Wearables / Smart Devices and where to manage head-impact exposure.
17 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
BALLJAMES
AUTONOMOUS OPTICAL FOOTBALL TRACKING
HEAD OFFICE: Enschede, Netherlands SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 BallJames is a data delivery company, Many exciting new features are planned in
ESTABLISHED: 2015 converting video into tracking data covering the upcoming year. Some examples: More
WEBSITE: balljames.com players football matches 25 times per second. granularity options in data we provide to
EMAIL: info@balljames.com Used by clubs and academies for performance our customers, adding 3D pose data as well
KEY CLIENTS: N/A and tactical analyses, and media companies as several event types. Adding more input
RELEVANT SPORTS: Soccer in fan applications. The solution is highly video sources to our SMART proposition.
TAGS: AI (Artificial Intelligence), Computer scalable, cloud-based, fully autonomous and Integration with more video and data
Vision, Video Analytics built on the latest research in deep learning analysis platforms.
and computer vision. Product lines are PRO;
real-time 3D data from proprietary cameras
and SMARTl 2D data from static high-
resolution analyst feeds.
COACHMEPLUS
HELPING COACHES AND ATHLETES WORK TO ACHIEVE THEIR PERFORMANCE GOALS.
HEAD OFFICE: Buffalo, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 We passionately believe that the whole is CoachMePlus won’t necessarily reduce
ESTABLISHED: 2012 better than the sum of its parts. As such, CM+ the number of hours that you work, but it
WEBSITE: coachmeplus.com exists to help coaches and fitness experts can improve the quality of those hours.
EMAIL: info@coachmeplus.com favorably effect the performance of their We’re constantly working on expanding our
KEY CLIENTS: Chicago Bulls, Buffalo Bills, athletes, in turn increasing the productivity functionality, improving our feature set and
Chicago White Sox, Department of Defence and talent of the “parts” of their organization. working with our industry partners to bring
RELEVANT SPORTS: Applicable across all Our services are built for champions by genuine solutions to their needs.
sports strength coaches, personal trainers and
TAGS: Athlete Management System, Data sports scientists, offering a a full workout app
Analysis and data analysis suite. We work with teams
includng the Chicago Bulls and White Sox.
CONTEMPLAS
VIDEO ANALYSIS (2D & 3D) IN HIGH PERFORMANCE SPORTS
HEAD OFFICE: Kempten, Germany SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 CONTEMPLAS provides individual solutions CONTEMPLAS just released its new
ESTABLISHED: 2005 in 2D and 3D analysis in combination with technology MARKERLESS TRACKING
WEBSITE: contemplas.com external devices (force plate, EMG, pressure based on artificial intelligence, available
EMAIL: info@contemplas.com plates, OptoGait, accelerometers) and for 2D and 3D analysis in any kind of sports
KEY CLIENTS: FC Bayern Munchen, Bundesliga application & artificial intelligence. Customers and movements.Save valuable time and
- Soccer, Nano M, Dubai, Auckland Raiders, come from the areas of high performance resources by skipping the step of complex
NFL - Football, Olympic Training Centre, Berlin sports, universities, clinics and rehabilitation marker clicking. Get your results directly
RELEVANT SPORTS: Applicable across all facilities all over the world. The team of sports after your recordings by the simple and
sports scientists provides comprehensive advice on long-desired workflow: START - STOP -
TAGS: AI (Artificial Intelligence), Performance the practical use of sports data. REPORT!
Data Analytics, Video Analytics
18 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
EQUILAB
ELEVATES THE EQUESTRIAN LIFE
HEAD OFFICE: Gothenburg, Sweden SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Today Equilab is the world’s leading equestrian In 2021 we will remain focused on our
ESTABLISHED: 2016 app with a community of over 500,000. mission to make equestrian sport and
WEBSITE: equilab.horse Our core value is a way for equestrians to lifestyle even more enjoyable for riders all
EMAIL: team@equilabapp.com automatically log rides and keep track of over the world.
KEY CLIENTS: Pavo, Agria, Casio, Apple, multiple horses. With the app you can track
Google GPS values such as speed and distance
RELEVANT SPORTS: Equestrian together with advanced equestrian specifics
TAGS: AI (Artificial Intelligence), AMS (Athlete such as gait and turns distribution. You can
Management System), Fitness Tech also use safety tracking to share your location,
organize your riding life with a specialized
equestrian calendar and share your rides with
friends.
EUPHORIA
ATHLETE MANAGEMENT SYSTEM PROVIDER
HEAD OFFICE: Tokyo, Japan SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Founded in 2008 and a trusted partner of many Even though Tokyo 2020 is postponed
ESTABLISHED: 2008 sports teams in Japan from youth academies to to 2021, our software is used by over 20
WEBSITE: eu-phoria.jp professional and national teams. We have been Japanese national teams tosupporting their
EMAIL: info@eu-phoria.jp providing the sports science service via our athletic endeavors, especially for female
KEY CLIENTS: JRFU Athlete Management System, One Tap Sports. athletes. Also, because many have realized
RELEVANT SPORTS: Applicable across all the importance of their own wellnesses
sports and well-being, we have increased clients
TAGS: AMS (Athlete Management System), during the pandemic.
Health / Med Tech
FORM
SMART SWIM GOGGLES
HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 In August ‘19, FORM launched their FORM In Summer ‘20 FORM is launching its Open
ESTABLISHED: 2016 Smart Swim Goggles with a built-in display. Water swim features for their FORM Smart
WEBSITE: formswim.com These track you while you swim, showing Swim Goggles in partnership with Garmin
EMAIL: info@formswim.com swimmers performance metrics in real time and Apple. Swimmers will be able to access
KEY CLIENTS: Lionel Sanders, Sarah Crowley, like split times, stroke rate/count, pace, Open Water GPS metrics such as real-time
Brent Hayden distance, calories, and even heart rate. Since distance and pace, as well as see their live
RELEVANT SPORTS: Swimming launching, we have established partnerships heart rate while swimming in the ocean,
TAGS: Fitness Tech, VR (Virtual Reality) / with Olympic medalists and pro triathletes, and lakes, and rivers..
AR (Augmented Reality), Wearables / Smart have a created a worldwide swim community
Devices that now #swimwithform. We see the value of
seeing swim metrics at the moment the data is
most relevant.
19 © 2020 Sports Tech World SeriesATHLETE PERFORMANCE & TRACKING
GOLEE
DIGITALIZATION IN SPORTS
HEAD OFFICE: Milano, Italy SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Golee aims to digitize sports by offering We strive to organize everything remotely
ESTABLISHED: 2018 services capable of improving management in a more streamlined way of tracking
WEBSITE: golee.it efficiency and stakeholder organization, deadlines and automating processes.
EMAIL: info@golee.it from amateur clubs to coaches. The Golee Agreement with federations solidifies
KEY CLIENTS: Atalanta, Monza, Como, Lecco, platform is unique to extent to which we are our advantage as Golee is the only
Vis Pesaro able to digitize operations; from financial, communication tool between ASD, SSD and
RELEVANT SPORTS: Soccer administrative, sports and social. With the the federation - resulting in widespread
TAGS: Marketplace, News / Content, Sports back-end developed in microservices, you will platform use. Competitive advantage
Officiating Tech be able to expose the API in order to facilitate comes not only from the highly innovative
integration with other products present in the platform that allows you to store in data
market. in a streamlined way but also from the
founder team and potential network.
GRINTAFY
FOOTBALL AMATEURS SOCIAL PLATFORM & TECHNOLOGIES
HEAD OFFICE: Jeddah, Saudi Arabia SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 Grintafy combines football and technology Grintafy has successfully sealed a 7-figure
ESTABLISHED: 2018 to create opportunities for those who dream investment by Aramco Wa’ed to contribute
WEBSITE: grintafy.com to play professionally. Grintafy displays more to the football community. We
EMAIL: info@grintafy.com the player’s football profile on the palm of plan to utilize this to educate players on
KEY CLIENTS: Al Wehda Football Club, Jeddah the biggest scouts and clubs by providing how to reach the top and invest in our
Pro Football Academy, Ensan Academy connections, exposure, and the platform technological projects. An upcoming
RELEVANT SPORTS: Soccer to make your football dreams come true. In project is GrintaLive, a fully integrated
TAGS: Athlete Empowerment / Promotion, Grintafy we are providing a specialized football system that will add live streaming to
Grassroots / Youth, Performance Data community by bringing all footballers, scouts, amateur football to allow more audience
Analytics and clubs, together. We are eagerly driven to exposure.
achieve our motto - “All Eyes on You”.
HIDRATE
SMART WATER BOTTLE TECHNOLOGY
HEAD OFFICE: Minneapolis, United States SUMMARY WHAT’S EXCITING
EMPOYEES: 11-50 The HidrateSpark smart water bottle tracks Hidrate Health Team Monitoring - a group
ESTABLISHED: 2015 your water intake and lights up to remind you monitoring platform for performance
WEBSITE: hidratespark.com to drink through our free Hidrate App powered hydration and behavior modification. Begin
EMAIL: please@hidrate.me by Bluetooth. Choose from three glow modes working out in a well-hydrated state,
KEY CLIENTS: University of Arkansas for extra motivation every day. Throughout ,aintain hydration throughout practice
RELEVANT SPORTS: Soccer each day a personalized hydration goal is and training followed with a reminder to
TAGS: AI (Artificial Intelligence), Fitness Tech, calculated based on your body and activity replenish fluids lost post-practice.
Wearables / Smart Devices level. The sensor inside the bottle records how
many ounces or millimeters you drink and then
records it via the app on your smartphone.
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