Are You IN? It's Time to Rev Up Your Sales - EXHIBITOR PROSPECTUS - IBIE 2022
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EXHIBITOR PROSPECTUS
It’s Time to Rev Up Your Sales…
Are You IN?
Secure Your Booth Space | BakingExpo.com
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
INDISPENSABLE
At the Western Hemisphere’s largest, most comprehensive event for
the grain-based foods industry, opportunities to connect with qualified
buyers aren’t a bonus—they’re baked in. And with the pent-up demand
for face-to-face business dealings, our audience will be even more
inclined to see what your company has to offer and close deals on-site.
Join us to tap into a marketplace of decision-makers from around the
world and every segment of the industry. Fast track your company’s
success at IBIE 2022.
CONNECT WITH CONFIDENCE
Our priority is bringing the industry together to get business done in the healthiest,
safest environment possible. We will continue to monitor the COVID-19 situation
closely in partnership with the Las Vegas Convention Center, a Global Biorisk Advisory
Council (GBAC) STAR accredited facility. Together, we will ensure our event follows
CDC guidelines and all enhanced cleaning, disinfection, and infectious disease
prevention measures. Learn more.
If you’re in the baking industry, you need to be at this show.
Everyone in baking is there—if you’re not, you’re missing out!
Chris Clemens, marketing manager, FoodTools, Inc.
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
Integral
After more than a year of the world (and the world of business) being in flux,
the global grain-based foods industry is hungry for in-person interactions between
buyers and suppliers, new innovations and fresh products that will help get us all
back on track. With a longstanding reputation as the place to see and buy the latest
and greatest solutions, IBIE 2022 is primed to be your sales team’s most efficient
opportunity to reconnect with your target audience and generate profitable leads.
Reach New Buyers Increase Your Sales Showcase Your Products Connect Globally
Talk business with the existing and Get in front of professionals with Demonstrate your best-sellers and Enhance awareness of your
prospective clients you won’t find real spending power. debut your latest advancements. brand across the globe and tap
anyplace else into new markets.
23,000+ 88%
of attendees approve, specify
93%
of attendees are focused on 109
baking industry professionals or recommend purchases discovering new products and services countries represented
32%
do not attend any other industry
58%
of attendees cited seeing the
430,000 net sq. ft. 27%
international attendance
of exhibit space
trade shows latest products and technology
41%
as a primary reason to attend
~1,000
of attendees spend 6+ hours per 46% exhibiting companies
Trade show Industry Award Recognition
7 million lbs.
day looking for solutions on of attendees have an annual
the show floor purchasing budget of more than
$100,000; 19% have a purchasing
of technology, equipment and
budget over $1,000,000
supplies on display
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
INfluential
Meet buyers from every segment of the industry
Large Wholesale Bakery/Commissary
Owned Supermarket 32%
Intermediate/Specialty Wholesale Bakery 11%
Retail Bakery: Cookies/Cakes/Donuts/Bagels/
Industry leaders know that IBIE is where the companies at the
Cupcakes/Panderia/Artisan Bread/Specialty 19%
forefront of baking innovation debut equipment, showcase
top-selling products, and offer the best deals. Whether you’re an Wholesale Retail Bakery/Retail Chain/Bakery Café 12%
established brand, an emerging entrepreneur or a niche supplier,
this is where you need to be to reach serious buyers from every
Contract Manufacturer (Private Label) 10%
market segment and form profitable partnerships. Food Service Operation 5%
Retail Market, Supermarket, Convenience Store,
Warehouse Club 5%
Access industry professionals Tortilla Bakery 2%
from all 50 states and more than 100 countries
Other 4%
Connect with a range of industry professionals
ALL
100+
50
Owner/President/CEO/
General Management
countries 53%
states
Plant/Store/Food
Service Operations
2%
3%
Baker/Master Baker
3%
Pastry Chef/Cake
United States -------------------- 73% Europe --------------------------- 3% Decorator 14% 25%
Canada --------------------------- 5% Asia / Pacific -------------------- 4% Purchasing/Engineering/
Other
Mexico ---------------------------- 6% Other ----------------------------- 2% R&D/Sales/Food Safety/
Maintenance/Consultant
Latin America & Caribbean ---- 8%
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
In Good Company
There’s nothing quite like being at IBIE—it’s where the most successful companies debut
technologies, demonstrate new products and meet face-to-face with serious buyers. Baking
ExpoTM is your opportunity to get your solutions in front of the entire grain-based foods industry
(and get ahead of your competition). More than 1,000 companies came to do business at our
last event, and 74% say they’re very or extremely likely to come back again.
HERE’S A SAMPLING OF EXHIBITORS PREVIOUSLY AT IBIE:
AB Mauri North America Dawn Foods Lesaffre Yeast Corporation Sottoriva America, Inc.
ADM Domino Specialty Ingredients LorAnn Oils Tecnopool SPA
All Bake Technologies, Inc Douglas Machines Corp. Mecatherm The Babb Group
AMF Bakery Systems DuPont Nutrition & Health Mettler-Toledo TMB Baking
Angel Yeast Co, Ltd. Empire Bakery Equipment Middleby Bakery Unifiller Systems LTD
Ardent Mills Erika Record LLC MIWE America VMI
Avalon Deco Supplies, Inc. FBM Baking Machines, Inc Nordic Ware Whalen Packaging
If your business fits in these categories,
AXIS Automation LLC Flavor Right Foods North Dakota Mill Workhorse Automation
you belong with the IN crowd:
Bakon USA Food Equipment Ford Commercial Vehicles Novacart Inc. WP Bakery Group USA
• Baking equipment and systems BARRY CALLEBAUT USA Formost Fuji Corporation Peerless Food Equipment
• Business services Belshaw Adamatic Fritsch USA, Inc. Pfeil & Holing, Inc.
Bettendorf Stanford Inc. Gemini Bakery Equipment Co. PreGel America
• Business of Cannabis
Blue Diamond Growner General Mills Pro Bake
• Ingredient handling systems
BluePrint Automation Guittard Chocolate Company Rademaker USA, Inc.
• Ingredients, flavorings, spices & fillings Bosch Packaging Technology Hansaloy Corporation Reading Baking Systems
• Packaging materials & systems Bundy Baking Solutions Hobart FEG Reiser
• Pizza equipment & supplies Burford J. Rettenmaier USA LP Revent Incorporated
• Refrigeration equipment Cargill JLS Automation Rheon USA
CEPI SPA King Arthur Flour Roman Meal Company
• Sanitation equipment
Clabber Girl Corporation Kwik Lok Corporation Rondo Inc.
• Snack food equipment & supplies
Colborne Foodbotics, LLC Lallemand Inc. Sasa-Demarle, Inc.
• Technology Corbion LBC Bakery Equipment Co. Satin Fine Foods
• Transportation & distribution equipment CSM Bakery Solutions LeMatic, Inc. Shick Esteve
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
INvested
in Your Success
Your success is our success—which is why we make every effort to bring
your buyers to you, with a top-quality marketing and promotional program
using cutting-edge tactics:
Multi-tiered direct mail campaign with more than a quarter million
targeted impressions.
Trade advertising blanketing the marketplace featuring more than 15 leading
publications, including American Cake Decorating magazine, Baking & Snack,
Bake, Food Business News, Milling & Baking News, Pastry Arts Magazine,
Panaderia, PMQ Pizza Magazine, Snack Food & Wholesale Bakery, Supermarket
Perimeter and nearly 30 other publications with audiences across the globe.
Free promotional tools provided by IBIE for you to customize and personally
invite your customers.
Promotion of IBIE’s industry leading educational program, attended by
thousands of qualified buyers and supported by American Bakers Association,
BEMA, Retail Bakers of America, AIB International, American Society of Baking,
and Bread Bakers Guild of America.
Online advertising, comprehensive website and broadcast email campaigns
with more than 4 million impressions worldwide.
IBIE is an excellent
An International Delegation Program which attracts buyer delegations opportunity for
from more than 26 countries.
showing your brand
Robust public relations campaign with more than 300 trade and national
media channels. to the whole world.
Social Media marketing with 28,000+ followers across Facebook, Artur Lemos, Technical Production Analyst,
Twitter, LinkedIn, Instagram and YouTube. Podium Alimentos
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
Innovative Spaces
In 2022, IBIE will continue to call Las Vegas Convention Center’s North Hall home—and it’ll also be one of
the first shows to take place in the West Hall! This brand new facility features interactive digital signage New for
and video walls, additional food hall options and an outdoor plaza. The LVCC expansion and renovations
also entail a futuristic underground transit solution to transport guests around campus swiftly. IBIE 2022
> VIEW THE CURRENT FLOOR PLAN
Get IN on Our New Pavilions!
Our industry is constantly evolving, bringing new
trends and focus areas to the forefront—which is
why IBIE will feature two new specialty pavilions in
2022, dedicated to the sanitation solutions that are
especially important for a post-pandemic world and
the business of cannabis, a rapidly growing market
segment. If your company’s offerings are a good
fit for either, you’ll enjoy traffic and exposure to
audiences specifically looking for your products!
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
INvaluable
As a non-profit event, IBIE reinvests all proceeds into the community we serve
All-IN-One Pricing
Your IBIE 2022 booth space fee includes material handling
services and lead retrieval options to make every part of
your exhibitor experience simpler and more convenient,
while providing unbeatable benefits like:
through support for legislative advocacy, consumer marketing campaigns Easier Budgeting
Your material handling costs are paid for from the beginning.
that promote grain-based foods, education programs and other efforts.
No bill at the end of the show, no surprises for your budget.
When you exhibit here, you’re not just making an impact on your business’
bottom line—you’re helping to build a more secure future for your entire Unlimited Material Handling
industry. Get your booth space today to be part of something INcredible! Bring all the freight you like—it’s included in your booth space
rate! (And remember, the more product attendees can see
Exhibit Rates first-hand, the more they buy.)
MEMBER NON-MEMBER NEW! Complimentary Advance and Direct Freight
Ship your booth and materials to the Advance Warehouse
100 sq. ft. - 250 sq. ft. $32.50 100 sq. ft. - 250 sq. ft. $42.00
for worry-free, on-target delivery to your space on the show
251 sq. ft. - 900 sq. ft. $31.00 251 sq. ft. - 900 sq. ft. $41.50 floor! Still want to ship direct to the show site? No worries,
that’s also included.
901+ sq. ft. $30.50 901+ sq. ft. $41.00
Lead Retrieval Is On the House
• 25% Initial deposit must accompany the Application & Contract.
• Second deposit of 25%, or amount equal to 50% of invoiced cost is due on October 15, 2021. Your fee also includes one device or three mobile licenses
• Final payment of 50% must be received no later than January 31, 2022. to be used for lead retrieval, creating a turnkey experience
• Applications received after October 15, 2021 must be accompanied by 50% of total estimated space costs.
for your booth staff.
• Applications received after January 31, 2022 must be accompanied by 100% of total estimated space costs
Space Selection Timeline
ROUND 1 ROUND 2 To learn more about exhibiting opportunities, contact:
ABA BEMA RBA MEMBERS ONLY MEMBERS & PAST EXHIBITORS
Online Contracts April 19, 2021 Online Contracts July 28, 2021
Open Open
Contacts & May 17, 2021 Contacts & August 25, 2021
Deposits Due Deposits Due
Top 30 - June 28-29, 2021 Round 2 - October 12-14, 2021
Space Selection Space Selection
Nicole Boland Stuart Lawry
Round 1 - July 13-15, 2021 NBoland@BakingExpo.com SLawry@BakingExpo.com
Space Selection
312.673.5828 312.673.5440
it’s all baked in Contact the Exhibits Sales Team Connect with Sponsorship Sales
INgenious
If you’re serious about baking,
you need to exhibit at IBIE.
Patrice Painchaud, VP of Sales and Marketing, Rexfab
Get more out of your time on the expo floor with sponsorship Exceptional Opportunities to Highlight Your Brand
options that take your brand beyond your booth and help you
reach your specific objectives. Exhibitor Stage
Solidify your position as an industry expert and increase your visibility
What Do You Want to Achieve? by presenting a demonstration, leading a roundtable discussion,
and/or sponsoring this specialty area of the show floor.
Innovation Showcase
This attendee-favorite hub features the latest advancements
in ingredients, equipment, packaging and safety, with products
never before seen at IBIE.
Branding Awareness Thought Networking Corporate Meeting Program
Leadership If you’re looking to connect with your team, host customers
in a quiet space or train your staff, this is the option for you.
Sponsorship Options to Align with Your Goals (and Style)
Education Sessions • Session Tracks Sponsorships • Lanyards • Badges BEST in Baking
WiFi • Floor Decals • IBIE Video Series • and many more! To learn more, These prestigious industry awards recognize companies that
view the Sponsorship gallery.
demonstrate excellence in key areas of the industry, like sanitation,
Advertise in Official IBIE Media for Exposure Before, During product innovation and workforce development. Winners will be
and After the Show announced and honored on-site.
Print and Digital Advertising • Targeted E-blasts • Editorial Coverage
Mobile App • Official Show Directory • Show Dailies Looking for Something Ingenious?
Show Daily Newsletter and Website Let’s cook up a custom solution!
CONTACT US TO LEARN MORE
Sponsorship Opportunities IBIE Media/Innovation Showcase Exhibitor Stage Corporate Meeting Program BEST in Baking
it’s all baked in
Kelly Allen Mike Gude Lynn Schurman Samantha Moore Douglas Peckenpaugh
Sponsorships@BakingExpo.com Contact the Exhibits Sales Team
Media@BakingExpo.com RBA@BakingExpo.com Connect with Sponsorship Sales
SMoore@BakingExpo.com BEST@BakingExpo.comYou can also read
