APELDOORN 2021 EUROPEAN ATHLETICS INDOOR CHAMPIONSHIPS "CELEBRATE ATHLETICS LIKE NEVER BEFORE"
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APELDOORN 2021 EUROPEAN ATHLETICS INDOOR CHAMPIONSHIPS “CELEBRATE ATHLETICS LIKE NEVER BEFORE”
ECH_16 – ATHLETICS LIKE NEVER BEFORE
In July 2016 in the Amsterdam Olympic Stadium and Museum Square, athletics history
was written. It was the very first time in the 83-year history of the Outdoor
Championships that the tournament was held in the Netherlands. A full Olympic Stadium
packed with atmosphere, emotions and sportive achievements made the event
successful, not to mention the social, economic impact and the legacy of the
championships. It answered the organization’s ambition to realize an unforgettable
athletics event together with an audience in a sold-out stadium under the motto
'Athletics Like Never Before'.
The organization attached three guiding principles to achieve this: 1) promoting
‘Athletics like never before’: The Championships was to use the newest, and most user-
friendly developments in the area of communication to promote the event, 2) showing
‘Athletics Like Never Before’: Amsterdam was organizing a sportive, multimedia,
athletics spectacle unequalled in the international world of athletics, which it could not
do without Dutch ‘Orange’ fans from all over the country; and 3) expanding ‘Athletics
Like Never Before’: The Championships were to be a typical example of the cross-
fertilization between this top sport event and the grassroots sport.
It is with great pride and expectations that we can present our candidature for the
European Athletics Indoor Championships. The purpose of this document is to allow
European Athletics to make a well-informed decision to grant Apeldoorn the European
Athletics Indoor Championships for 2021.
Guiding principles
for the Amsterdam 2016 success:
Promoting Athletics
Showing Athletics
Expanding Athletics
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WHY APELDOORN IS YOUR PERFECT CHOICE Apeldoorn is one of the greenest cities in the Netherlands and located in the province of Gelderland. It is a mid-size city with a population of approximately 156.000. Apeldoorn is the Netherlands’ twelfth largest city with a charming and lively inner city and a young, sports minded population. Both the City of Apeldoorn and the Province of Gelderland have chosen athletics as key sport, which means athletics is one of the four sports they fully support. From finance to facilities and activation programs, there is a strong commitment to the success of the event. The choice for Apeldoorn is a guarantee for a venue full of spectators, which will benefit the athletes’ performance. 3
CONTENTS Concept Track record of celebrating sports 6 EICH_21 - Celebrating Athletics Like Never Before 8 High Performance Centre Papendal 10 Ambition, impact & legacy 11 Side Events and programs Participation events 14 City events 15 Promotional events 16 Food & Healthy lifestyle 17 Fan and VIP experience 18 Member Federation events 20 Organisation Organizing Committee 22 The venue 23 Accommodation 25 Transport 27 Marketing and promotion 29 Media 31 Sustainability 33 Finance and budget 36 Closing word 38 4
CONCEPT 5
TRACK RECORD OF CELEBRATING SPORTS
The Netherlands has an impressive track record of hosting international sports events
and performances in sports. The recent success of Dafne Schippers is a noticeable
example of a small country achieving big results. The political and economic stability is
supportive to those accomplishments. Sports is not suffering from any changes in the
political and economic climate. Budgets for the improvement of infrastructure, facilities,
top sports programs, grass roots and school initiatives are all locked and geared to
creating favorable conditions and achieving this goal.
The recent success of Dafne Schippers is a noticeable
example of a small country achieving big results.
All events in the recent years were considered game changers. All sold out, all with
packed stadiums, all celebrating sports. The Netherlands was the proud host of striking
events such as the World Championships Hockey and Rowing in 2014.
In 2015 the World Championships Beach Volleyball and European Championships
Volleyball for Women captured the Netherlands, for both Apeldoorn was one of the host
cities.
In that same year the Tour de France started in Utrecht. In 2016 the Giro d’Italia started
in Apeldoorn and two stages took the peloton through the province of Gelderland. In
2017 the UEFA successfully landed the Women Euro in seven cities and the Grand Final
of the World Triathlon Series was staged in Rotterdam, whilst in Amsterdam, the EC
Hockey took place.
Next year the World Championship speed skating will be held in the Amsterdam Olympic
Stadium and the World Championship inline skating will be staged in multiple cities in
the province of Gelderland. The final stop over of the Volvo Ocean Race will be in The
Hague. The year 2019 will be packed with the European Championships volleyball for
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men, archery and equestrian and the World Championship 3x3 basketball in Amsterdam.
The same city that will be host in the 2020 UEFA European Championships.
All events in the recent years were considered game
changers. All sold out, all with packed stadiums, all
celebrating sports.
We can conclude that the European Athletics Indoor Championships 2021 is in the right
company to achieve greatness and will contribute to the promotion of athletics, increase
the athlete level and attract more people to the sport. Like we did in Amsterdam.
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EICH_21 – CELEBRATING ATHLETICS LIKE NEVER BEFORE
In 2021 the city of Apeldoorn will welcome the Athletics Family for the European
Athletics Indoor Championships and will ‘Celebrate Athletics Like Never Before’ along the
same principles as the Amsterdam Championships and other championship events in the
Netherlands. Apeldoorn is undeniable one of the most athletics minded cities in the
Netherlands.
The EICH_21 will have a direct impact on the growth
of the National Indoor Championships.
Since 2009 the Atletiekunie yearly has been organizing the National Indoor
Championships for juniors, seniors, students, masters and the combined events. Further
in 2010 and in 2015 Apeldoorn has been the backdrop for the organization of the
international combined events (NED/CZE/GBR/ESP/FRA). With its strong athletics culture
Apeldoorn will undoubtedly make a big success of the European Indoor Championships
and be a poster for the sport and a catalyst for its growth. The EICH_21 will have a
direct impact on the growth of the National Indoor Championships.
The event itself will see a festive and welcoming atmosphere for fans, visitors, guests
and not in the least for all athletes, irrespective of the nation they represent. From
signage to stadium decoration and event production, each of the days will provide the
sponsors, fans, press and television audience a premium sports and entertainment
experience that submerges fans in the sports of athletics.
The event itself will see a festive and welcoming
atmosphere for fans, visitors, guests and not in the
least for all athletes, irrespective of the nation they
represent.
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Data and statistics on the video walls will display the unique athletes’ performance and
provide worthwhile facts and figures to the diehard fan and casual visitor. Interactivity
will be the key theme in other entertainment and the video walls, mobile devices, all will
play a role in enhancing the event experience in a contemporary way.
Each of the days will provide the sponsors, fans, press
and television audience a premium sports and
entertainment experience that submerges fans in the
sports of athletics.
Innovation of the sport is a key theme. The Atletiekunie is applying video referee during
the National Championships and is continuously seeking for opportunities for fair play
and creating the best possible conditions for athletes to achieve their Personal Best and
medal ambitions.
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HIGH PERFORMANCE CENTRE PAPENDAL
One of the dramatic additions to the earlier bid for the championships is the presentation
of the High Performance Centre Papendal as the training location for the athletes. At only
20 minutes from Apeldoorn, The High Performance Centre, which is the heart of Dutch
sporting excellence, will open its doors for the European Athletics family. For athletics,
the High Performance Centre features the Arnhem hall, the Olympic Training Centre and
athletics track.
Experts consider Papendal as one of the top five
training accommodations in the world.
Experts consider Papendal as one of the top five training accommodations in the world.
The Arnhem hall includes two weight training rooms of which one contains recovery
facilities, a technical athletics hall, a sprint hall of 130m long and an elite sports
restaurant.
Next to the Arnhem hall, you will find the Olympic Training Centre. The athletics
component consists of two large sports halls, including shot put facilities, two large
weight training rooms, one combined with a seventy-meter-long sprint hall.
Finally, the 400m long blue athletics track. This track is surrounded by softer red and
green tracks, which are very suitable for warm-up and cool-down and for preparation for
the middle and long-distance athletes. Next to the 400m track, there is another 100m
sprint track with a gradient of 3%.
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AMBITION, IMPACT & LEGACY
The popularity of the Dutch athletics stars has already an effect in the growing numbers
of affiliated athletes to the Dutch clubs since the last two years, in the reinforcement of a
young national team and the number of visitors at athletics events.
Infographic athletes and results
The European Athletics Indoor Championships will build on the Amsterdam ECH success.
It will give the sport and Dutch athletes a platform to perform, showcase the sport and
create an opportunity for the federation to promote the sport, increase the athletes’ level
and attract more people to the sport.
It will give the sport and Dutch athletes a platform to
perform, showcase the sport and create an opportunity
for the federation to promote the sport, increase the
athletes’ level and attract more people to the sport.
Apeldoorn has a unique proposition for the participating athletes and visiting fans. Next
to an excellent EICH, various side events and programs will attract people and
encourage them to come and see, or participate in athletics events. By bringing these
events to the people at iconic locations it will enable more people than ever to enjoy the
likings of athletics and it’s many different appearances. All under the header of the
EICH_21.
By bringing these events to the people at iconic
locations it will enable more people than ever to enjoy
the likings of athletics and it’s many different
appearances.
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For the long-term development of athletics, the Atletiekunie will roll out various side- events well in advance and during the European Athletics Indoor Championships aimed at increasing participation and promotion of a healthy life style. The program will feature clinics, events, seminars and congresses and involve all age groups from kids to seniors. 12
SIDE EVENTS AND PROGRAMS 13
PARTICIPATION EVENTS The Midwinter Marathon. The course around Apeldoorn has for years been known as one of the most challenging races in the Netherlands. Participants run through the beautiful wooded surroundings of Apeldoorn, Hoog Soeren and Assel. Start point and finish line are in the ‘Royal’ Loolaan, close to one of the proposed VIP Hotels. Participants can enlist for various distances. An 8-km run The 10 English Miles. A 25-km round. 14
CITY EVENTS The Winter Throwing competition. Born in 2001 to maintain motivation and preparation, Winter Throwing provides long throwers (discuss, hammer and javelin) an opportunity to compete in a Cup. This spectacular event will be organized in the stunning gardens of the Loo Palace. It will provide a similar atmosphere as at the Museum Square in Amsterdam. Grandstands will give the audience a panoramic view and large screens and voice over will contribute to the experience of the spectators. 15
PROMOTIONAL EVENTS G5 promotional events of the EICH will make the EICH top-of-mind. In the stations of 5 big cities (Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven) and at 5 iconic indoor locations such as museums and city halls, athletics demo’s will be staged. 16
MEMBER FEDERATION EVENTS In the lead up to the EICH the Atletiekunie will maximize efforts to get the Netherlands on the move. A pedometer relay in every city in the province for business and schools will start at Papendal and finish at the EICH. A structural impulse in PE through the introduction of Run, Jump, Throw competition and a XL event during the EICH incl. a Meet & Greet at the EICH will further enhance the impact. The structural integration Para through sharing information, knowledge with and education of clubs and distribution of specific race materials will broaden the effect. Finally, the link to food & healthy life style through the introduction of an EICH menu challenge for clubs, bars and restaurants and selection by Dafne Schippers, will complete the program. 17
FOOD AND A HEALTHY LIFESTYLE
Food and a Healthy Lifestyle are important social theme’s due to the issues of lack of
movement and obesity. The theme also touches top sports. More than ever before top
athletes are conscious of the strong relation there is between results at the highest
levels in sports and food to fuel the performance.
Former Dutch volleyball international Debby Stam studies Food and Dietary. To enhance
awareness for Food and a Healthy Lifestyle, a program has been developed to compose
and distribute menus to various target groups. The program is simple, but impactful and
goes by the name ‘Debby’s Food Plan’. The province of Gelderland, city of Apeldoorn
both embrace the program, that finds it origin in the ambition to acquire the World
Championships Volleyball 2022, but by all stakeholders is considered a program that
exceeds a sport. It should be considered a vision on the impact that sport can have on
the life of people.
The starting point of the program is establishing the menu for the athletes. From this
menu, menus will be derived for VIP’s, visitors and volunteers. This can be done for
small events, bigger Atletiekunie events such as the National Championship and
premium events such as the EICH_2021. The program is flexible and scalable and
depending on the financial means can be extended in terms of offerings and
campaigning.
The starting point of the program is establishing the
menu for the athletes. From this menu, menus will be
derived for VIP’s, visitors and volunteers to enhance
awareness for Food and a Healthy Lifestyle.
A consideration for an addition to the program is Dafne Schippers initiative Dafne Likes.
Together with her sister Sanne the platform Dafne Likes showcases the life of the Dutch
athletics star. Food, recipes and cooking are the major ingredients of the platform and
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the social media activities. A link in whatever form could benefit both initiatives in terms
of awareness, engagement and effect.
During the EICH Debby’s Food Plan will be at the event venue and the side event
locations. It will be the means for sales to visitors and distribution to volunteers. In the
hospitality room VIP’s will be addressed and learn about background and get information
on their particular menus. Special initiatives such as a Food or Smoothie action should
be considered as well.
Dafne Likes showcases the life of the Dutch athletics
star. Food, recipes and cooking are the major
ingredients of the platform and the social media
activities.
However, for all the programs and initiatives mentioned, there is always one key motto:
“Food must be tasty”.
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FAN AND VIP EXPERIENCE
One of the most exciting continuous events surrounding the European Championships
will be the Fan Experience, an interactive theme park offering participatory games,
displays, entertainment attractions, kids' clinics, free autograph sessions and the largest
athletics memorabilia show ever. The Fan Experience will be situated just outside the
main hall in the topsporthal and be open well in advance of the sessions.
The Fan Experience, an interactive theme park offering
participatory games, displays, entertainment
attractions, kids' clinics, free autograph sessions and
the largest athletics memorabilia show ever.
VIP’s will enjoy a program of sightseeing tours and visits. Obviously, the Loo Palace in
Apeldoorn will be on the list and in the midst of the Veluwe national park, VIP’s will
enjoy the Kroller Muller museum, which has the second largest van Gogh collection, but
also top pieces of Claude Monet, Georges Seurat, Pablo Picasso and Piet Mondriaan.
Further in the Veluwe, the stunning Radio Kootwijk is situated in Europe’s biggest sand
area. The monumental building is located in an open area of 700 acres and its
remarkable design and enormous size make it a temple in the midst of emptiness. The
tours will be guided and transfer and lunches will be accommodated for. This program
will contribute to lasting memories.
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ORGANIZATION 21
ORGANIZING COMMITTEE
The creation of a memorable experience for the athletes and fans is crucial the LOC. All
objectives and procedures are geared to ensure that the facilities are at spec, properly
equipped, safe, clean and staffed. The Atletiekunie together with the city of Apeldoorn
and the event promoter will be responsible for the organization of the event. The
contract with European Athletics will be signed by the Atletiekunie and city. Both will
subcontract the obligations to the event promotor. To avoid any financial risk for the
National Federation, the promotor will establish a legal entity in which the event will be
organized. This entity will be responsible for any deficit based on its financial means.
All objectives and procedures are geared to ensure
that the facilities are at spec, properly equipped, safe,
clean and staffed.
We are happy to announce that in Gregory Sedoc we’ve found a tournament Director
who will be an ambassador for the event and for the sport. Gregory is charismatic,
eloquent and has captured the heart of the Dutch during his career, but specifically since
his television performances in which he brought the sports of athletics to an larger
audience in an authentic way.
Organizational Chart
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THE VENUE
Omnisport Apeldoorn, which is an IAAF certified facility is built for purpose, has an A-
status and is the preferred facility in the Netherlands for the organization of national and
international indoor athletics events. Layout, gradient and dimensional accuracy all were
complying with the IAAF standards and therefore an IAAF Indoor Athletics Facility
Certificate was granted. The manufacturer of the track surface is Mondo Sportflex Super
and was installed 2008 and has a minimum of 6 lanes (oval track) and 8 lanes (straight
track). Top layer renovation of the track is planned for, as well as full refurbishment of
the competition venue. Further Field events facilities such as Shot circle, High Jump site,
Pole Vault site and Long/Triple Jump all are available. To comply with the clean venue
policy, shot put facilities will be set-up and removed in advance and right after
competition.
Omnisport Apeldoorn, which is an IAAF certified
facility, is built for purpose, has an A-status and is the
preferred facility in the Netherlands for the
organization of national and international indoor
athletics events.
The 1200 m2 warm up area can be found in the catacombs of the venue. The track surface
is a Descol surface, though adequate for the use of spikes (also the case for the oval
track), is 60 meters long and holds 6 lanes. Next there is a 300-meter oval warming up
track all the way around. Even if the oval warm-up track cannot be used in all its extent,
due to the flows from existing rooms and spaces, it offers sufficient possibilities for the
athletes’ warm-up. Facilities such as Shot circle, High Jump site and Long/Triple Jump all
are available. For the weight lifting function space needs to be allocated, just as for
physiotherapy, but space is amply available. The adjacent topsporthal is the perfect area
due to its location in relation to the intended athletes flow and the fact that the hall could
be compartmented.
The total capacity for sale for 5 sessions would be 21.000 seats for Friday AM/PM,
Saturday AM/PM and Sunday All Day (for each day All Day tickets will be available, just
as a Passe Partout for the tournament). The organization expects to sell out the
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tournament. The full stands will contribute to the image of success and contribute to the performance of the athletes. 24
ACCOMMODATION
Apeldoorn will feature a compact organization with the hotels, the training facilities and
competition hall, all very close to each other. Athletes and officials can choose to use the
available free transportation services, or even can take a bicycle to the locations and
mingle with the Dutch and become part of this beautiful city for the day.
To accommodate the needs of European Athletics, the athletes, coaches and staff,
media, sponsors, licensees, corporate partners, and other guests, hotels have been
selected that are able to answer the European Athletics requirements. All selected hotels
have convenient access to the training and competition facility, and are familiar with
hosting sports teams and their players, athletes, coaches and staff. Facilities such as
welcome and information desks, offices are accounted for, as well as visible presence of
sponsors.
The newly build van der Valk Apeldoorn will facilitate a spacious, comfortable and
wealthy area that will function as athlete’s lounge for athletes to rest, to relax and to
charge their batteries.
All selected hotels have convenient access to the
training and competition facility, and are familiar with
hosting sports teams and their players, athletes,
coaches and staff.
The inclusion of Papendal in the bid for the EICH_2021 strengthens the program. We
know Papendal is unique in its sort. That uniqueness can be found in the energy at Hotel
Papendal. You can feel it upon arrival, beyond words. You want to stay here. This is
where you can relax, escape from your daily routine and recharge your battery. Staying
in the heart of Dutch sporting excellence makes it even more unique. The capacity of
300 rooms can be used as twin, or single room at full board.
The kitchen team of the Elite sports restaurant at Papendal radiates a passion for food
and a passion for the job. The elite athlete is top priority in this. The Elite sports
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restaurant provides the right basic nutrition for elite athletes all day long. Reformulating recipes. That is the strength of the kitchen team that has a critical look at composition. Fats, proteins and carbohydrates are always in balance. For protein and carbohydrate recovery. 26
TRANSPORT
Amsterdam Schiphol Airport is located 100km from the city center of Apeldoorn, just as
all hotels and the competition- and training venues are. Amsterdam Schiphol Airport has
connections with approximately 300 European and intercontinental airports in almost
100 countries for some or all of the year.
Distance from Amsterdam Schiphol International Airport to the facilities is approximately
one hour and the transfer will be comfortable due to the connected highway and railway.
Two train stations are in the direct vicinity of Omnisport Apeldoorn. The respective
stations are on a 5 and 2-minute walk from the facility and connect Apeldoorn with the
rest of the Netherlands. Apeldoorn is easy accessible by car. A motorway encircles the
city. For local transportation, a bus network provides excellent mobility.
Amsterdam Schiphol Airport has connections with
approximately 300 European and intercontinental
airports.
Transport will be organized from Amsterdam Schiphol to bring athletes, coaches, staff
and officials to their hotels. Those who come by train will be transferred from Apeldoorn
Central Station. Transport will also be arranged for the journey home after the
tournament. The time for the transfer to Apeldoorn will efficiently be used. All visiting
parties will be checked into their hotel, they will receive all relevant tournament
information and get their accreditation. Once arrived the only focus of the athletes left is
their preparation and their performance.
Weeze airport in Germany is the nearest other international airport of Apeldoorn and
under 100km distance, but Weeze has a lesser number of connections to the major
European cities compared to Schiphol and in terms of service level is not in the same
league. Other alternatives to be considered are Eindhoven Airport at 116km distance and
Munster/Osnabruck at 148km, both with easy single highway access from respectively
the south and east. Transfer would be accommodated for. The latest addition to the
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accessibility of Apeldoorn is Lelystad Airport at only 77km from Apeldoorn. With the opening planned for April 2019, we can easily state that Apeldoorn is easy approachable is an understatement. However, we strongly prefer Schiphol to be the designated airport for in flying teams. 28
MARKETING & PROMOTION
For income out of sponsoring, advertisement rights and hospitality packages, the LOC
will comply with the new European Athletics Marketing Agreement. However, the final
marketing plan preferably will be developed in close collaboration with the European
Athletics marketing department.
The event will fund its activities through the sales of tickets. Obviously, the Amsterdam
ECH database will be an important driver of sales. Fans will be made aware of the games
through DM/DS and an online campaign including all social media channels, social
advertisement and display advertisement.
The event will fund its activities through the sales of
tickets. Obviously, the Amsterdam ECH fan(data)base
will be an important driver of sales.
To maximize the impact and reach of marketing efforts the organization will see strong
partnerships, leverage existing marketing assets and secure significant additional
support and contribution from the local authority affiliated organizations, community
groups and other local institutions. In Apeldoorn, a group of about 60 companies have
established a task force to join efforts to create activities in their companies to integrate
the population in the spirit of each sportive, cultural or other major event brought to the
city.
A marketing campaign will build awareness of the European Athletics Indoor
Championships above the line via television, radio and newspaper announcements and
visibility in the streets via outdoor advertisement. Free publicity will further enhance the
relevance of the European Athletics Indoor Championships for the casual sport fan.
All communication in the market, both marketing and free publicity will be directed to
the event website and the primary objective is to drive ticket sales and attendance.
Further a strong introduction should clear the way to success.
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Sport fans are always connected, following their passion real time on multiple devices looking for unique content. Using the latest technology and insights, the dedicated website, social media channels and an event app will provide authentic content that will be created to reach out to Europe and contribute to fan engagement well in advance and during the event. 30
MEDIA
The EICH_21 will reach a larger audience in the Netherlands than ever before. One of
the main goals of the event is to bring (indoor) athletics to the widest possible audience.
The NOS, a member of the Dutch public broadcasting community and EBU, has voiced
that it is willing to commit to be the Host Broadcaster for the European Athletics Indoor
Championships 2021 should the event be staged in the Netherlands. NOS is the national
broadcaster of the leading sport show on the Dutch television market and has extensive
experience in covering high-profile sports events.
One of the main goals of the event is to bring (indoor)
athletics to the widest possible audience.
The European Athletics – EBU technical annex will dictate amongst others standard
camera positions, just as sufficient space for a broadcast compound, which will
accommodate the television trucks and trailers. The broadcast compound will be situated
next to the venue. The booth space needed will be arranged during the preparation
process and are planned to be temporary facilities, which will answer the specific
demands for competition coverage.
There are different possibilities for the media center, to be selected according to the best
flow from the media stands to the mixed zone and other the other flows. To facilitate
working space for the substantial amount of international media that is expected to be
present at the event, areas will be the dedicated for the media and will house all the
press functions. In the media center the credential distribution office will be located,
where press will receive their credentials, or new credentials will be produced and
issued. Further functions that will be facilitated are:
• Media work room
• Press conference / media interview room
• Photo workroom
• EA PR offices
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In the facilities, temporary seating areas will be created to provide the international press with sufficient working space and excellent sight lines to the track. The press box area will be equipped with the proper technology for communication and game registration. 32
SUSTAINABILITY
The following greening practices will be considered when planning and implementing the
event in order to ensure a sustainable event and a climate neutral result:
• Eco-procurement or green purchasing
• Waste minimization and management
• Energy efficiency
• Water conservation
• Emissions reduction
• Biodiversity conservation
• Social and economic development
During the event, LOC, athletes and fans will be part of the team working to recover at
least 90% of stadium waste by recycling bottles and cans, composting organic materials
like food waste and service ware, and repurposing items like discarded handbags,
signage and construction materials through local community organizations.
The LOC staff will encourage stadium fans to recycle
and compost. Through this process, stadium partners
will introduce a tri-bin waste collection system, invest
in a dedicated organics compactor and implement a
detailed post-game waste sort to insure each waste
stream is contaminant-free.
The LOC staff will encourage stadium fans to recycle and compost. Through this process,
stadium partners will introduce a tri-bin waste collection system, invest in a dedicated
organics compactor and implement a detailed post-game waste sort to insure each
waste stream is contaminant-free.
This work will leave a lasting impact after the final whistle, as the stadium's waste
diversion infrastructure will be permanent installations, helping protect the environment
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and reduce waste hauling costs.
For the long-term development of athletics, the Atletiekunie will roll out various side-
events well in advance and during the European Athletics Indoor Championships aimed
at increasing participation and promotion of a healthy life style.
Apeldoorn is working together with entrepreneurs,
education and research towards an energy-neutral,
waste-free and sustainable economy and society.
Clean traffic and transportation is one of the four
ambitions. In that perspective, a bicycle plan will be
part of the EICH_21 transportation means.
Apeldoorn is working together with enterpeneurs, education and research towards an
energy-neutral, waste-free and sustainable economy and society by 2030. Clean traffic
and transportation is one of the four ambitions, next to stimulating innovation and clean
tech business and reinforcing the living environment with quality. In that perspective, a
bicycle plan will be part of the EICH_21 transportation means.
Inspired by the orange bikes at Papendal that make transportation at our National
Olympic Centre easy, healthy and clean, it is the ambition to stimulate the use of bikes
as transportation means for the EICH_2021. A spin off of such a choice is the impact
that athletes have as a role model in promoting a healthy life style and the positive
impact it would have on the sustainability of the event.
Cyclists help create a healthy, accessible and attractive environment and make a wise
choice for their own health as well as for the health of a city. On average, cyclists are
healthier, more productive and ill less often. At the same time, cyclists contribute to
cleaner air in the city. They take up relatively little space and therefore play an
important role in a city's accessibility. This is essential for economic growth and for the
development of new urban residential areas.
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At the time of the event at the EICH_21 bikes will be
available free for use, routes from the hotels to the
venue and to the city center and vice versa will be
mapped and locations to leave and pick up a bike will
be amply available.
To make this initiative successful focus should be on smooth cycling, easy parking and
spacious, fast and recognizable routes. Together with the city of Apeldoorn and possibly
with Dutch bicycle companies such as Sparta (Apeldoorn founded), Gazelle, Batavus
and/or modern brands such as Van Moof, or Roetz, well in advance of the EICH_2021
these topics will be addressed.
At the time of the event at the EICH_21 bikes will be available free for use, routes from
the hotels to the venue and to the city center and vice versa will be mapped and
locations to leave and pick up a bike will be amply available.
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FINANCE AND BUDGET Obligations according to the European Athletics standards lead to the following financial consequences for the organization of the European Athletics Indoor Championships. These costs cover organization of the main event and is excluding side events. Costs € 5.037.250 Planning & control € 116.000 External relations € 33.750 Communication € 318.250 Host broadcasting € 889.250 Media operations € 104.750 Sponsor finding € 88.000 Hospitality € 24.750 Competition € 468.500 Medical care € 20.000 Ceremonies € 219.500 Infrastructure and logistics € 840.570 Ticketing € 59.610 IT € 90.750 Transport € 319.570 Accommodation € 726.500 Accreditation € 16.250 Security € 99.000 Delegations € 10.000 Catering € 329.250 Volunteers € 77.500 Team services € 58.000 Back office € 127.500 36
Revenue € 5.037.250 National Federation € 200.000 Suppliers/VIK € 960.000 Athletes & Coaches € 385.000 International Federations € 165.000 Government € 2.633.750 Ticketing € 693.500 37
Closing Words Hosting the European Athletics Indoor Championships will entail significant organizational and operational demands. As a result, the Organizing Committee will be partnering with organizations that have the ability, experience, and desire to execute a premier sporting events. This will not be limited to suppliers, but also extends to first class operational staff and civic support. Through submitting this Bid Motivation, the Bidding Committee is expecting to demonstrate they have met, or will meet, the conditions and requirements as laid out in the Bidding Manual. 38
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