Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
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FACT
SHEET
Anonymous.
Anonymous
A creative lab.
Based in Singapore,
Collaborating with the world.
+65 6440 7330
www.madebyanonymous.com @madebyanonymous
18 Chiku Road, Singapore 429430 hello@madebyanonymous.com 1/15
STUDIO
PROFILE
Anonymous Since 2005, Anonymous has been many things: INITIATIVES SELECTED CLIENT LIST SERVICES
an award-winning design studio, a content and creative For over 14 years, the lab has Antalis Paper (Singapore) Anonymous helps clients get to the
agency, and creator of acclaimed projects such as created a series of self-initiated Central Provident Fund Board core of what matters through:
A Design Film Festival, Bracket, FoodCine.ma and projects, some of which have DesignSingapore Council
plusminusten. Today, it has evolved into a creative lab become brands in their own right. National Arts Council (Singapore) Creative Strategy
that observes, listens, investigates and experiments National University of Singapore Corporate Identity
through design. A Design Film Festival Nikon Corporation (Japan) Brand Strategy
www.designfilmfestival.com Singapore Art Museum Creative & Art Direction
The multidisciplinary lab is best known for its approach Studioriley Graphic Design
of stripping things down to their simplest form, whether Bracket Vol. 01 - 08 UNIQLO Information Design
it be in research, strategy or creative direction. By www.brckt.com WOHA Architects Copywriting / Editing
simplifying each brand’s values, Anonymous offers clarity
in a world that’s increasingly messy and complicated. FoodCine.ma SELECTED AWARDS LIST Content & Production
www.foodcine.ma Art Directors Club New York Interactive / Web Design
Founders Felix Ng and Germaine Chong believe in British D&AD Awards Content Creation
partnering closely with clients to design the right solution Creative Circle Awards Editorial Design
for every brief. Anonymous draws on an international HKDA Awards Custom Publishing
network of collaborators and partners to bring each Illustration
project to life. Every team is made up of like-minded and SELECTED PRESS LIST Packaging Design
talented creatives, hand-picked depending on the needs +81 Magazine Product Design
of the project. This collaborative philosophy has yielded Coolhunting
lasting results and value for clients such as Nikon Japan, Fast Company Design Outreach
Studioriley, UNIQLO, WOHA Architects, and more. Monocle Workshops
Ppaper Lectures
Its diverse portfolio of work has been internationally The Straits Times
recognised by the British Design & Art Direction (D&AD) The Business Times Events
Awards, Art Directors Club New York, Hong Kong Design Wall Street Journal Strategy & Direction
Association and Creative Circle Awards. Its highly Wallpaper* Exhibition Design
acclaimed projects have been widely featured in local Curatorial Direction
and international publications. Both founders have also
been on the jury panels at the British D&AD Awards, Research
Creative Circle Awards and Crowbar Awards. Intelligence Reports
+65 6440 7330
www.madebyanonymous.com @madebyanonymous
18 Chiku Road, Singapore 429430 hello@madebyanonymous.com 2/15
PARTNER
PROFILES
Anonymous FELIX NG Felix Ng oversees the design and strategy of all projects
Founding Partner at Anonymous. He is also the festival director of A Design
Creative Director Film Festival and FoodCine.ma, and publisher of Bracket.
Felix was a recipient of the prestigious Young Guns 9
Award from the Art Directors Club New York in 2011, and
voted as one of the top 40 design talents under the age
of 40 by Perspective Hong Kong in 2012. He has been
invited to speak and judge at festivals, conferences and
schools, including the British D&AD Awards, Creative
Circle Awards, Crowbar Awards and Noise Singapore.
GERMAINE CHONG Germaine Chong is the key project management lead
Founding Partner at Anonymous. She co-founded the creative lab after
Studio Director graduating from school where she studied documentary
filmmaking and sound engineering. Germaine has been
influential in driving large-scale projects such as the
President’s Design Award 2012 and 2013, as well as the
rebranding of the Nikon Photo Contest.
She is also the festival producer of A Design Film Festival
and FoodCine.ma, and editor-in-chief of Bracket.
+65 6440 7330
www.madebyanonymous.com @madebyanonymous
18 Chiku Road, Singapore 429430 hello@madebyanonymous.com 3/15
The Adapter A for Asian Poster Help Save Paper Calendar
4/15
A Design Film Festival
www.designfilmfestival.com
5/15
A Design Film Festival × Supermama
Tabi Socks
6/15
Nikon Photo Contest
7/15
FoodCine.ma
www.foodcine.ma
8/15
UNIQLO Wherever You Go
www.uniqlo.com/wherever
Kamakura, Kanagawa Ueno/Asakusa, Tokyo Inashi, Nagano Fujinomiya, Shizuoka Ariake, Tokyo
Watch Alexa’s film Watch Caroline’s film Watch Coby’s film Watch Ismael’s film Watch Sirisopa’s film
youtu.be/mBvQgqi_duU youtu.be/R0_4Cc9c88I youtu.be/wvXfGdFnp00 youtu.be/KuFh_HQMwOs youtu.be/hSfkjmVfaiA
9/15
UNIQLO Manila Watch the TVC:
Global Flagship Store Launch youtu.be/BrO-rcZa_uQ
www.uniqlo.com/manila
Watch the Making of:
youtu.be/xTiXYMR8Dyc
10/15UNIQLO Singapore Report
UNIQLO Manila Report
UNIQLO India Report
UNIQLO Vietnam Report
11/15Strategy Reports
In collaboration with Studioriley
12/15Bracket
www.brckt.com
13/15WOHA Architects Website
www.woha.net
14/15The People’s Bench
15/15You can also read
