An Overview of China's Equestrian Industry

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An Overview of China's Equestrian Industry
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

An Overview of China's
Equestrian Industry
Luc J. van Moorsel

                                                                          Consulate-General of the Kingdom of the Netherlands
                                                                          Department of Agriculture, Nature and Food Quality

                                                                          10/F East Tower, Dawning Center
                                                                          No. 500 Hongbaoshi Road
                                                                          Changing District
                                                                          Shanghai 201103
                                                                          People’s Republic of China

www.hollandinchina.org
All right reserved. No part of the publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying, recording or any information storage and retrieval system, without written permission from the publisher.

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An Overview of China's Equestrian Industry
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

                                  PREFACE

                                  China offers great potential to particular business
                                  segments in equestrian sports. The increasing interest in
                                  equestrian sports started approximately twenty years ago
                                  and has developed enormously since then.

                                  This development goes hand in hand with China’s
                                  economy which has changed during the past thirty years
                                  from a centrally planned system that was largely closed to
                                  international trade to a more market-oriented economy. It
                                  has a rapidly growing private sector and is a major player
                                  in the global economy.

                                  This report has been written under the authority of the
                                  Ministry of Agriculture, Nature and Food Quality and
                                  describes the opportunities for Dutch enterprises in the
                                  expanding and rising Chinese equestrian market, the
                                  report is concentrated on Shanghai and Beijing. It gives in
                                  insight in the following aspects of the industry:

                                      •    Veterinary guidance
                                      •    Schooling of riders
                                      •    Training of horses
                                      •    Horse feed
                                      •    Horse stables
                                      •    Transport of horses
                                      •    Equestrian competitions
                                      •    Horse breeding
                                      •    Export regulations

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An Overview of China's Equestrian Industry
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

                              TABLE OF CONTENT

                              Chapter 1   Brief Introduction to China		              6
                                          1.1 General Overview
                                          1.2 Political Developments
                                          1.3 Animal Husbandry Law

                              Chapter 2   Overview of China’s Equestrian Industry    9
                                          2.1 Equestrian Regions
                                          2.2 Groups of Horse Owners
                                          2.3 History
                                          2.4 Veterinary Guidance
                                          2.5 Schooling of Riders
                                          2.6 Training of Horses
                                          2.7 Horse Feed
                                          2.8 Horse Stables
                                          2.9 Transport of Horses
                                          2.10 Equestrian Competitions
                                          2.11 Popular Equestrian Sports
                                          2.12 Breeding
                                          2.13 Export & Import

                              Chapter 3   Development of China’s Horse Industry     11
                                          3.1 History
                                          3.2 Political Bodies
                                          3.3 Recent Development
                                          3.4 Changes in Function of Horses

                              Chapter 4   Veterinary Guidance                       13
                                          4.1 Foreign Expertise
                                          4.2 Education of Veterinarians
                                          4.3 Veterinarian Problems
                                          4.4 Farriers

                              Chapter 5   Schooling of Riders                       16
                                          5.1 New Terminology
                                          5.2 Selection of Riders
                                          5.3 Instructors
                                          5.4 Prices for Horseback Riding
                                          5.5 Willingness for Abroad Study

                              Chapter 6   Training of Horses                        18
                                          6.1 Trainings Routine
                                          6.2 Equestrian Capitals

                              Chapter 7   Horse Feed                                20
                                          7.1 Current Feed Producers
                                          7.2 Overall Feed Production
                                          7.3 Current Way of Feeding
                                          7.4 Groups of Horse Owners
                                          7.5 Havens

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An Overview of China's Equestrian Industry
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                                  TABLE OF CONTENT

                                  Chapter 8    Horse Stables                        22
                                               8.1 Stable Design
                                               8.2 Footing
                                               8.3 Copied Stables

                                  Chapter 9    Transport of Horses                  25
                                               9.1 Trailer Embargo
                                               9.2 Trailer Producers
                                               9.3 Other Transport Options

                                  Chapter 10 Equestrian Competitions                26
                                             10.1 Popular Sports
                                             10.2 Future Developments
                                             10.3 Jinma International Sports City
                                             10.4 DFZ

                                  Chapter 11 Export Regulations                     29
                                             11.1 Current Export Procedures
                                             11.2 Trade Barriers in Dutch Export
                                  		              Regulations

                                  Chapter 12 Doing Business in China                31
                                             12.1 Mode of Entry
                                             12.2 Differences in Doing Business
                                             12.3 Guanxi
                                             12.4 Long Term View

                                  Chapter 13 Contact Details                        33

                                  Appendix 1    Historical View on China’s Horse
                                                Industry                            36

                                  Appendix 2    Classification of Chinese Horse
                                                Breeds                              38

                                  Appendix 3    China’s Weather Conditions          39

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

Chapter 1       – Brief Introduction to China

The People’s Republic of China is the world’s most                       The cause of China’s economic growth is often attributed
populous country, with 1.3 billion people living on 9.6                  to two main factors: large-scale capital investment which is
million square kilometers of land. Only slightly larger                  financed by large domestic savings and foreign investment,
than the US, it contains almost five times as many                       and rapid productivity growth. These two factors appear to
people. About 62 per cent of the population lives in the                 have gone together hand in hand. Economic reforms led
countryside. However, millions of migrant workers from                   to higher efficiency in the economy, which boosted output
rural areas actually earn their living in China’s towns and              and increased resources for additional investment in the
cities. According to the Asia-Pacific Economic Co-Operation              economy.7
Forum, the country’s urban population is expected to grow
to 750 million by 2020.1                                                 The country’s ‘one-child’ policy has lead to one of the most
The country is divided into 23 provinces, five autonomous                rapidly aging countries in the world. By 2035, 25 per cent
regions, 4 municipalities (city provinces), and 2 special                of China’s population will be aged 60 or older, compared
administrative regions.                                                  to 10 per cent in 2001. With aging, the share of working-
                                                                         age individuals who contribute to government revenues
1.1 General Overview                                                     and economic growth will decline and the demand for
Prior to 1979, China maintained a centrally planned,                     social services will rise.8
or command, economy. A large share of the country’s
economic output was directed and controlled by the                       1.2 Political Developments
state, which set production goals, controlled prices and                 While the Chinese government has been focusing on
allocated resources throughout most of the economy.                      market-oriented developments, its national economy is
Reforms began with the slowly phasing out of collectivized               still officially directed according to Five-Year Plans which
agriculture, and slowly expanded to a liberalization of                  lay out growth goals in various industries for the next half
prices, fiscal decentralization, increased autonomy for                  decade. These guidelines are put together by a group of
state enterprises, the foundation of a diversified banking               experts from various fields to ensure it covers every aspect
system, the development of stock markets, the rapid                      in relation to China’s economical and social development.9
growth of the non-state sector and the opening to foreign
trade and investment.2                                                   In October 2005, the Central Committee of the Chinese
                                                                         Communist Party approved the draft version of the 11th
The restructuring of the economy and resulting efficiency                Five-Year Plan. 2005 saw the implementation of these
gains have contributed to a increase in GDP of 9.8 per cent              guidelines for the period 2006 to 2010, in which the central
since 1979 in 2008.3                                                     government intends to lay a solid foundation for building
Economic development has been more concentrated                          a new socialist countryside. Its aim is to boost modern
around coastal provinces which explains the large                        agriculture; develop new relationships between industry
disparities in per capita between rural and urban regions.               and agriculture, cities and the countryside; and increase
Millions of surplus rural workers move between villages                  rural affluence. (Naughton 2006). The Ministry of
and cities, taking on part-time jobs.

    Year 2009                                      People’s Republic of China                     The Netherlands
    Area                                           9.596.960 km2                                  41.543 km2
    Population                                     1328020000                                     16 554 448
    Number of households                           539.100 000                                    7312 579
    GDP (USD)4                                     7.973 trillion                                 672 billion
    GDP per capita (USD)5                          6.000                                          40.400
    Bilateral import (EUR)6                        3.845.000.000                                  25.306.600.000
    Bilateral export (EUR)                         25.306.600.000                                 3.845.000.000
    Currency                                       Renminbi                                       Euro

1                                                                        7
  The China Business Handbook – ING – ISBN 0-9552126-0-X                     Issue Brief for Congress – Congressional Research Service – Jan 2006
2                                                                        8
  Issue Brief for Congress – Congressional Research Service – Jan 2006       China Daily – Dec 2009
3                                                                        9
  Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9                         An Overview of China’s Pork Industry – Spring 2006
4
  The total market value of all final goods and serviced produced in
  a country in a given year, equal to total consumer, investment and
  government spending, plus the value of exports, minus the value of
  imports – The World Factbook, 2008
5
  Central Intelligence Agency – The World Factbook, 2008
6
  www.evd.nl – Internationaal Ondernemen & Samenwerken China

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

    Agriculture has set a number of quantitative targets for                 authorities should offer financial and technical support
    animal husbandry in the current Five-Year Plan. Main tasks               to farmers to expand and improve production, whilst
    of the 11th Five-Year Plan include:                                      farmers should register their farms and establish breeding
                                                                             records, which will also log the use of veterinary feed and
           • Speeding up the development of animal husbandry                 medicine.
             and ensuring the supply of animal products;                     Farmers would be required to report outbreaks to local
           • Increasing monitoring and supervision on product                animal epidemic prevention agencies and the take
             quality and continuing product safety improvement;              measures to curb infections, and if diseased stocks are
           • Improving the industry’s profit in order to raise               removed because of sickness. They would be entitled to
             farmers’ income;                                                claim compensation.11
           • Heightening awareness on environment protection
             and eco-construction.

    1.3 Animal Husbandry Law
    The Chinese government has enacted several laws to
    promote its country’s agriculture, which would let to
    more investment in rural infrastructure and agricultural
    technology. In this line, the Animal Husbandry Law was
    put into force on the first of July 2006. This eight-chapter
    Law includes regulations on livestock breeding, raising and
    production, transportation and product quality protection.
    To ensure the quality and security of livestock products,
    animal feed, additives and medicines should meet legal
    and technical standards set which are set out by the
    Animal Husbandry Law. 10

    The newly implemented law aims to facilitate the
    modernization of China’s animal husbandry industry by
    encouraging the development of large-scale and highly
    productive livestock farms.
    At this moment, China sees a lot of small-size household
    farmers whom raise their livestock in their backyard.
    Horses are an exception because they are not held this                                  Map of People's Republic of China
    way.

    The Animal Husbandry Law aims to improve meat safety
    whilst protecting farmers’ livelihoods. Government

    10
         An Overview of China’s Fruit & Vegetables Industry – Summer 2008
    11
         An Overview of Trade Opportunities in China’s Pork Chain – Spring
         2009

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

Chapter 2         – Overview of China’s Equestrian Industry

An increasing number of wealthy people in China have              2.3 History
diverted their attention to equestrian sports. Professional       In Chinese history, there were three major events
equestrian sports are only discovered relatively recently as      concerning horse breed improvement and therewith the
it started to develop since 1990. In mainland China, Beijing      equestrian industry. In the Han Dynasty, light bred horses
and Shanghai are the biggest players in equine sports             were introduced, which were lighter than modern light
as show jumping and dressage, whereby show jumping                horses, and which became known to people for their
definitely gains popularity.                                      service in the Silk Road14. In the Tang Dynasty, more than
                                                                  twenty horse breeds were introduced and raised in Longxi,
Special administrative region Hong Kong is a major                northwest China (west of Shaanxi Province, south of Gansu
player in the horse racing. The "Sport of Kings," the only        Province), with the breeding result ‘Tang Horse’. After the
legal form of gambling in Hong Kong, is embraced with             founding of the People’s Republic of China, 1125 horses of
unbridled fervor. One racing season, from September to            8 different breeds were imported from the former Soviet
June, can pull in more than HKD 91 billion.12 This report         Union merely in 1952.15
will lay more focus on the regions Beijing and Shanghai
as the Netherlands is specialized in show jumpers and                  •   In 1960s, breed improvements were enormously
dressage horses.                                                          conducted in order to foster new horse breeds;
                                                                       • In 1970s, remarkable achievements were scored in
2.1 Equestrian Regions                                                    this regards and new breeds were fostered in the
In China, there are around 300 professional horse clubs                   agricultural areas of northwest China, north China
which have more than ten horses.13 The majority of these                  and northwest China as well as pasturing areas;
horsemanship clubs are located in and around Beijing.                  • In 1980s, new horse breeds fostered were examined
Beijing is one of the most developed cities when it comes                 and accepted. Later on, management was loosened
to equestrian sports with around 80 professional stables.                 up, resulting in the loss of certain horse breeds;
Shanghai has around 16 professional horsemanship clubs.                • In 1990s, horse demand for racing, riding and
The remaining 204 horsemanship clubs are mainly situated                  equestrian sports brought about the changes in the
throughout eastern China around the developed cities.                     functions of horses and breeding purposes as well as
                                                                          the application of new fast breeding techniques.
2.2 Groups of Horse Owners
To find out who are decision makers in the equine                 Number of horses in China
                                                                                                                                 *1000 heads
business, it is good to have an insight in how this market
is divided. There are three groups of horse owners: the            Year                                  Horses
first and most important group is the one of successful            1996                                  8.715
entrepreneurs that have horses as a hobby. They seek for           1997                                  8.912
participation in this new elite sport of equestrian sports         1998                                  8.981
and are investing in buildings, staff and horses.                  1999                                  8.914
                                                                   2000                                  8.766
                                                                   2001                                  8.260
A very small group is the group that owns their own
                                                                   2002                                  8.088
horses and rent stables at professional horsemanship clubs
                                                                   2003                                  7.900
(pensionklanten). Almost all people within this group
                                                                   2004                                  7.639
are foreign people who are voluntarily absent from their
                                                                   2005                                  7.400
home country and choose to live in China. This is a very           2006                                  7.195
limited group because most of these expats live in China           2007                                  7.028
temporarily and therefore do not buy their own horse but           2008                                  6.821
rather use the services of the horsemanship clubs.                                      Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9
The last group which is even smaller is the group farmers
who use their horse(s) for agricultural purposes. Most of         Although there is an overall decrease in the number of
these farmers are located in the north west of China, in          horses in China since 1996, the equestrian industry is
the autonomous region Xinjiang. The Yili-horse breed has          developing well. The number of high quality warm blood
its roots in this ‘province’ of the People’s Republic of China,   horses has been increasing during the last fifteen to
these horses are still used on the fields.                        twenty years.

12                                                                14
     http://www.happyvalleyracecourse.com/course.html                 The Silk Road gets its name from the lucrative Chinese silk trade which
13
     Mr. Chang Wei – Chairman – Chinese Equestrian Association       began during the Han Dynasty, the major reason for the connection of
                                                                     trade routes into an extensive trans-continental network.
                                                                  15
                                                                      Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009

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    The provinces which have a quantity of horses are all                                                                                  real numbers
    situated in the north of the People’s Republic of China,                  Province                               Horses
    close to Inner Mongolia. Inner Mongolia is the province                   Beijing                                2.000
    that has the longest history in equine.                                   Tianjin                                1.000
                                                                              Hebei                                  227.000
    2.4 Veterinary Guidance                                                   Shanxi                                 23.000
    Each horseman ship club employs its own veterinarian                      Inner Mongolia                         700.000
    expert. Unfortunately, the veterinarians who work for                     Liaoning                               277.000
    these Chinese horsemanship clubs are not specialized in                   Jilin                                  478.000
    horses. More information can be found in chapter four.                    Heilongjiang                           282.000
                                                                              Shanghai                               7.000
                                                                              Jiangsu
    2.5 Schooling of Riders                                                   Zhejiang
    In Shanghai and Beijing, more and more riding schools
    are founded. This goes well together with the current                     Anhui                                  2.000
                                                                              Fujian
    development of the horse industry. Young children start
                                                                              Jiangxi
    riding horses which will benefit the industry in a later
                                                                              Shandong                               58.000
    stage. Many professional horsemanship clubs hire foreign
                                                                              Henan                                  156.000
    instructors to train their Chinese riders. Most of these
                                                                              Hubei                                  10.000
    experts from abroad come from England, Australia, the                     Hunan                                  44.000
    Netherlands, Germany and New Zealand.                                     Guangdong                              20.000
                                                                              Guangxi                                366.000
    2.6 Training of Horses                                                    Hainan
    Whether horses are trained properly and effective has                     Chongqing                              21.000
    everything to do with the expertise of its riders and                     Sichuan                                949.000
    trainers. In China, there is enough room for improvement                  Guizhou                                846.000
    concerning the overall level of horseback riding and                      Yunnan                                 753.000
    instructing riders. In northern China, more and more                      Tibet                                  410.000
    wealthy entrepreneurs start to found horsemanship                         Shaanxi                                10.000
    clubs in which they employ staff that already worked for                  Gansu                                  137.000
    them in the original business. With a lack of experience                  Qinghai                                218.000
                                                                              Ningxia                                3.000
    and feeling, they start to train the club’s horses. More
                                                                              Xinjiang                               839.000
    information can be found in chapter six of this report.
                                                                                                     Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9

    2.7 Horse Feed
    There are approximately four producers of horse feed in                  as Australia and New Zealand because in the People’s
    China.16 Most of the horsemanship clubs have their own                   Republic of China, it is not allowed to use a horse trailer
    staff which is responsible for feeding the horses and more               on public roads. But some experts state that changes are
    remarkable; producing the horse feed. Because horse feed                 coming soon.18
    as a final product is only offered in a very limited way
    and its variety is scarce, horsemanship clubs mix several                2.10 Equestrian Competitions
    ingredients themselves.                                                  T h e re i s o n e c o m p e t i t i o n p e r t h re e w e e k s b e i n g
                                                                             organized in Beijing due to the relatively large number of
    2.8 Horse Stables                                                        horsemanship clubs.19 There are not enough riders which
    The more horses will be held, the more stable buildings                  compete to organize more competitions. But as stated in
    and other buildings for equestrian use will have to be                   the previous paragraph, horse trailers are not allowed on
    build. Most of the stable buildings in Shanghai have the                 Chinese roads. This political drawback makes it hard for
    same design, the stable buildings in Beijing differ more                 Chinese riders to compete.
    and are often designed by foreign architects. There are
    no Chinese architects who are specialized in designing                   2.11 Popular Equestrian Sports
    buildings for equestrian use.17 More information, together               The most popular equestrian sport in China is, without
    with pictures on this subject can be found in chapter eight              a doubt, show jumping. Approximately 80 per cent of all
    of this report.                                                          the horsemanship clubs are specialized in show jumping.
                                                                             Dressage is not very popular (yet), just like western riding
    2.9 Transport of Horses                                                  and polo. Track racing is not allowed in mainland China,
    There are approximately eight horse trailer producers                    but is allowed in the special administrative zone Hong
    active in China. Hundred per cent of the total production of             Kong. Harness riding in China is quite exceptional.
    these producers is currently being sold to foreign countries

    16                                                                       18
       Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure        Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009
                                                                             19
       Co., Ltd.                                                                  Mr. V. Vermeulen – Beijing International Equestrian Club Co,. Ltd.
    17
       Mr. E. Wong – Owner – Meadowbrook Equestrian & Rural Activity
       Center

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

             Jinan – 20 October 2009 – China’s National Games

2.12 Breeding
There is an increasing interest in export of horse semen
to China on both the Dutch as the Chinese side. That is
why the Agricultural, Nature and Food Quality department
in Beijing and Shanghai are looking into a protocol to
establish the export of horse semen to China. Export of
horse semen is currently not possible.20

2.13 Export & Import
The number of imported horses that entered mainland
China has increased tremendously during the last six years.
KLM alone flew 245 horses to mainland China and 220
horses to Hong Kong in 2009.21
Highly involved parties are working hard to realize
adjusted legislation concerning quarantine and other
requirement concerning export to China. They are
expected to be launched in 2010. More information on
some of the trade barriers that infect this branch can be
found in chapter eleven of this report.

20
     Veterinair Informatie Punt – 09-077 – July 2009
21
     Mrs. M. Scherer – Int. Sales Manager Variation Live – KLM Cargo

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

Chapter 3        – Development of China’s Horse Industry

Exploring the origins of the Chinese horse breeds is                The China Horse Industry Association (CH IA) was
not an easy job to do because it has a rich horse breed-            established in 2002 on the basis of National Horse
culture with 19 different breeds and 18 sub-breeds. The             Breeding Committee.
classification of the Chinese horse breeds is included in
appendix number two.                                                3.3 Recent Development
                                                                    More and more arenas, horse-riding clubs, horse race
3.1 History                                                         courses and other facilities are being build. In China, there
Starting from the Qin Dynasty, great efforts have been              are approximately 200 equestrian clubs at the end of 2009.
made to develop the horse industry chiefly for military             Horse riding has already become a fashion of modern life.
purposes. In the Han Dynasty, priority was given to horse           Improvement and introduction of horse breeds are being
raising in order to challenge foreign powers and expand             carried out in a larger scale than ever.
the emperor’s territory.
There came a declining period in horse breeding (907
AD – 1368 AD), when China’s horse industry fell into
decline due to the lasting wars in the late Tang Dynasty
and the following five Dynasties and ten Kingdoms,
which decrypted various environments necessary for the
sustained development of the horse industry.

During the period from 1368 AD to 1949 AD, Mongolian
horses came to prominence. Horses and the horse industry
thrived once again. Mongolian cavalries swept across
Europe and Asia, making enemy armies flee pell-mell
at the mere sight of them, and spreading the nomadic
civilization all over the world.
In the Ming Dynasty, stables were primarily run by
the government, and civilians raised horses under the
supervision and guidance of the government. Although
the horse industry was revitalized to a certain extent, there
was insufficient supply of horses. That is why breeders                        Luxurious clubhouse of a horsemanship club in Beijing
started breeding with foreign breeds.22 The most common
foreign breeds in China as follows:                                 In recent years, the exchanges between China’s horse
                                                                    industry and the international horse industry have
      •   Thoroughbred horses                                       increased constantly. Many Chinese entrepreneurs,
      •   Arabian horses                                            researchers, athletes, coaches, veterinaries, horse breakers
      •   Holsteiner horses                                         and specialists have been to Germany, France, Australia,
      •   Orlov Trotters                                            Hong Kong and other countries and regions to receive
      •   Ardennes horses                                           training. 24 In response to the needs of developing the
      •   Kabardin horses                                           modern horse culture, China Horse Culture Museum was
      •   Akhal-Teke                                                established in Beijing in 2003, which is now the largest
                                                                    among horse culture museums in Asia. 25
Since then, the so called equine infrastructure has
developed steady. Political bodies have been founded                3.4 Changes in Function of Horses
and organizations started to participate in organized               The origin and evolution of the functions of various horse
equestrian sports.                                                  breeds can trace back to ancient times. In the Shang and
                                                                    Zhou Dynasties, horses were generally used for chariot
3.2 Political Bodies                                                wars, hunting, goods- and passenger carrying.
The Chinese Equestrian Association (CEA) was formed in
1982, and joined the International Equestrian Federation            Horses were used for farming as early as the early Qin
(FEI) in 1983. This association has subscribed 200                  Dynasty. Farmers plowed land, carried goods and horses
members since then.23 They are both horsemanship clubs              were often used for driving chariots and plowing in
and racecourses.                                                    ancient times. Horses were widely used for farming and
22
     Horses in China – 马在中国 – Dugarjaviin Manglai - 芒来 - Nov 2009   24
                                                                         Mrs. M. van de Stolpe – Customer – Shanghai Equestrian Center –
23
     Mr. Chang Wei – Chairman – Chinese Equestrian Association           Sept 2009
                                                                    25
                                                                         Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009

                                                                                                                                           11
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     war. Undoubtedly by northern nomads.

     Furthermore, horses were also used in games. In central
     China, horses were first used for entertainment in the
     imperial court of the Han Dynasty.

     In 1990, commercial horse races were held for the first
     time. In response to market demands, horses have not
     been merely used for traditional purposes, along with the
     change in breeding purposes.

     Now in 2009, horses are used for both professional and
     amateur purposes. Competing at show jumping and other
     equestrian sports competitions is the main goal. This trend
     will continue to develop in the direction of the western
     Europe way of using horses.26

     Descriptions of the pictures from top to bottom:

     The first one shows a Spanish rider on a Spanish horse.
     One would expect this picture to be taken in Spain. But it
     was actually made in China, Jiangsu province to be precise.
     More and more wealthy entrepreneurs have diverted their
     attention to equestrian sports and import the kind they
     like. Staff and original horses included.

     The second picture was taken in a production hall in
     Shanghai. Shanghai Shine Kingdom Sport Apparatus Co.
     Ltd. produces products for equestrian sports as whips,
     saddle decks and horse blankets. After the production
     period, many of the products find their way to end users in
     America, Germany and Sweden.

     The third pictures shows two Russian-bred horses that are
     owned by a horsemanship club in Shanghai. The Chinese
     instructor of the club is mounting his horse while his
     students are entering the arena.

     26
          Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

Chapter 4         – Veterinary Guidance

China’s economic miracle has given rise to an increasingly                  The three largest universities are located in respectively
affluent and aspirational middle-class which is demanding                   Beijing (15.891 undergraduates), Nanjing (12.655
greater access to international standard equestrian and                     undergraduates) and Harbin (15.873 undergraduates).29
horse related sports. Veterinary guidance is an important                   Harbin is the capital city of the Heilongjiang province in the
facility to succeed in these sports and is a well respected                 northern part of China. There are thirty-two agricultural
subject in the Chinese equestrian industry. Almost all of                   universities in China. They all provide the study veterinary
the state owned, as well as the private owned stables                       medicine. Mostly treatment of horses is
have their own veterinarian. This vet is an employee of                     only a small part of the education program, the focus lays
the particular stable and only works on the horses that                     more on small pets like cats and dogs. Students at the
are owned by the stable. There are no specialized horse                     Nanjing Agricultural University are informed about the
clinics in China. This makes it very difficult to treat horses              specific diseases for horses. Acupuncture courses are also
which are seriously suffering from severe diseases. There                   offered to treat horses diseases. In the anatomy courses,
is simply no clinic where they have the knowledge and                       horses are also uses as samples in class teaching.30
resources to treat such diseased horses.27
The individual approach differs a lot when compared to the
way veterinarians work in Europe. European veterinarian
experts mostly own their own practice or work for one.
The difference is that they take visits and treat different
horses of different owners.

This personal and daily attention of course benefits the
horses. The only drawback is that the Chinese veterinarians
did not specialize in treatment of horses.
In many of the interviews that were held with Chinese
veterinarians was stated that he (female veterinarians
are very rare) was able to treat all animals, not horses
in particular. It is not remarkable that they are not that
much interested in a specialism of horses during their
educational program because this market was never
interesting enough. Pets are more interesting for students
because of the simple reason that treating cats and dogs is
more lucrative in busy cities.28                                                           A thoroughbred horse at a horsemanship
                                                                                              club in Fengxian District, Shanghai

4.1 Foreign Expertise
Approximately 85 per cent of the stables, although they                     The only university that lays more focus on horses is the
have their own veterinarian, hire a foreign veterinarian                    Inner Mongolia University. This university might be an
expert to treat their horses before an important event.                     interesting partner to set up educational programs in the
Most of the veterinarians that fly in to check on the horses                equine field and has a long history in this field since it was
of the Chinese stables are from New-Zealand, Germany                        founded in 1952.31 They have 180 undergraduate students
and England. Those foreign experts mostly treat the horses                  per year, 60 master graduate students annually and 20
on a regular base by returning to the stable three times                    doctorate graduate students in the last three years.
per year and extra for special events.
The National Games which were held in Jinan in October                      4.3 Veterinarian Problems
2009 was such an occasion.                                                  The problems that occur most are orthopedic and digestion
                                                                            related. These problems have two major causes. The first
4.2 Education of Veterinarians                                              one is the footing in the arenas. Often this footing consists
The three largest agricultural universities of the People’s                 of too loose sand. This way the horses’ joints and muscles
Republic of China as follows;                                               are overworked. Secondly, equine colic also occurs in China
                                                                            as Chinese horses, or horses which are held by Chinese
       • China’s Agricultural University                                    horsemanship clubs, are exposed to similar aspects which
       • Nanjing Agricultural                                               endanger the possibility of colic as elsewhere in the world.
       • Northeast China Agricultural University
27                                                                          29
     Mrs. E. Eldering-Verwaal – Sept 2009                                      Mr. N. Hong – Agricultural Assistant, Consulate-general of the
28
     Mr. E. Verwaal – Consul-general of the Kingdom of the Netherlands in      Kingdom of the Netherlands , Shanghai – Nov 2009
                                                                            30
     Shanghai – Jan 2010                                                       Mrs. Han Jiqin – Associate Professor – Nanjing Agricultural University
                                                                               – Nov 2009
                                                                            31
                                                                               http://www1.imau.edu.cn/lxsh/bencandy.php?fid=5&id=4
                                                                                                                                                        13
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     The Faculty of Veterinary Medicine asked the question
     whether Chinese veterinarians would be interested in
     following courses abroad. The veterinarian experts that are
     employed on the private stables are aged between 30 and
     55 and most of them have a family already and therefore
     prefer to attend these courses in China.

     Veterinarians are interested in guidance of sport horses
     but state that because they work in an independent
     way, on their ‘own’ horses and their ‘own’ stable, that
     collaboration with other veterinarians is difficult.

     4.4 Farriers
     A farrier is a specialist in equine hoof care and it is an
     ancient profession that deals with knowledge, experience
     and knowhow. Horses need horse shoes when the animal
     works on abrasive footing, needs additional traction, or
     has pathological changes in the foot.32

     Equestrian club owners hold a ditto view compared to
     veterinarians when it comes to farriers. Each club employs
     its own farrier whose task it is to maintain the horses
     hoofs. These farriers do not have a lot of experience yet
     and like with the vets, farrier-specialists from abroad come
     to China several times per year in order to check-up the
     horses hoofs and teach the clubs’ own farrier.33 This is a
     positive development, the foreign farriers are introducing
     hot shoeing and other, for China, new techniques.34 The
     foreign farriers also come to China for special events and
     competitions.

     Descriptions of the pictures from top to bottom:

     The first one shows a groom at the Shanghai Equestrian
     Center which is clipping one of the competitions horses.
     The legs are a bit swollen.

     A pile of used horse shoes at Song Seng Horsemanship club
     Fenxian district.

     The third picture shows a Chinese bred jumping horse at
     the Song Seng Horsemanship club that suffers from a skin
     disease.

     32
        AAEP Convention – The Horse – May 2006
     33
        Mrs. M. Wangqiang – Owner – Equuleus International Riding Club –
        Oct 2009
     34
        Mr. E. Wong – Owner – Meadowbrook Equestrian & Rural Activity
        Center – Nov 2009

14
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

                                                            15
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     Chapter 5         – Schooling of Riders

     No sustainable developments without youth that has                     Shanghai and Beijing have been selected from a group of
     horseback riding as a hobby. New riders that start riding at           employees that formerly worked for the companies that
     a young age are important for the professionalization of               set up the club. Most of the horsemanship riding clubs
     the equestrian industry on the long run. In regard to young            are set up by company owners. They pick people to work
     children in China that learn how to ride a horse, they are             at the stable from their own workforce since they already
     the children of wealthy Chinese and expats.                            know and trust these people. But it is not undoubtedly
                                                                            that they do not have talent for this sport.
                                                                            The selected ‘riders’ are fortunate to have the opportunity
                                                                            to develop themselves and are able to leave the factory
                                                                            and work in a good working environment as a stable is.
                                                                            This decision is more often than not made, not because
                                                                            of the love for horses, but because of better working
                                                                            conditions. With the effect that the staff team responsible
                                                                            for the training of the horses is not always as motivated as
                                                                            one would wish.

                                                                            5.3 Instructors
                                                                            Many of the professional horsemanship clubs collaborate
                                                                            with trainers from foreign countries as Germany, Belgium,
                                                                            the Netherlands, Australia and England. They come to
                                                                            China two to three times per year in order to train riders
                                                                            and instructors of the clubs. The foreign trainers especially
                                                                            come over for important events as the Olympic Games
                                                                            and the National Games. The most ideal situation would
                       Mr. E. Wong teaching one of his students             be that Chinese trainers gather contented experience in
                        at Meadowbrook, Shanghai Sept 2009
                                                                            order to train Chinese riders themselves. There is potential
     5.1 New Terminology                                                    in the perspective of training centers for riders, instructors
     It is noticeable that professional equestrian sports do not            and grooms. Especially for ‘Helicon Opleidingen’, there
     have a long history in China; many horsemanship clubs                  are numerous opportunities as the industry wants to
     are newly build and there are only a few instructors that              go forward quickly but lacks in knowledge and training
     can be compared to the overall quality in the Netherlands.             institutions. The Chinese Equestrian Association is the
     Equine sports is something totally new that has been                   actuation point for setting up equestrian trainings and
     developing to European standards since fifteen years.                  courses.
     This recent development is also shown in for example the
     names of the horses gaits. The Dutch language knows                    There are already courses that are currently offered by
     specific names for the three standard gates and almost all             the Chinese Equestrian Association in collaboration of the
     Dutch people know these names. There are even sayings                  Hongkong Jockey Club. These trainings are government
     that include these gaits (op een drafje ergens heen gaan)              supported whereas the Chinese Equestrian Association is
     In Chinese the horses gaits are called:                                a state-owner organization. The Chinese government sees
                                                                            that the equestrian business starts employing more and
            • 溜马              liu ma   stroll running           walk        more Chinese citizens. Twenty students participated at the
            • 小跑              xiao pao small running            trot        course for horse-grooming in 2008 offered at the Hong
            • 奔驰 35           ben chi fast running              canter      Kong Jockey Club. There are also instructors who come to
                                                                            Beijing to teach students on this subject.
     This means that there are no specific words to describe
     these gaits. Not many Chinese people are able to                       5.4 Prices for Horseback Riding
     immediately respond when they are asked what the three                 Horseback riding is a relatively expensive sport in China.
     gaits of a horse are called.                                           It is seen as a elite sport and the people who invested
                                                                            and are thinking about investing in this sector would like
     5.2 Selection of Riders                                                to keep it that way. It creates status and this status will
     Most of the riders that work at horsemanship clubs in                  decline when the majority of the people is able to practice

     35
          Mr. N. Hong – Agricultural Assistant – Consulate-general of the
          Kingdom of the Netherlands – Sept 2009

16
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

equestrian sports. But perhaps even more important is the
fact that the horse-infrastructure is not yet as developed
as in Europe. More costs have to be made in order to
maintain horses properly because many aspects (horse
feed, footing etc.) are not as common as in Europe. The
average prices for horseback riding are as follows:

       • EUR 31,00 per hour - with instructor
       • EUR 1.650,00 membership fee per year per person36

Equitation will stay an ‘elite’ sport for a longer time when
prices are kept high by horsemanship club owners and
their customers.

5.5 Willingness for Abroad Study
In order to enhance equestrian sports, the quickest way
                                                                                  Round pen at Meadowbrook
to integrate more European horse management styles                                     Equestrian & Rural
into China would be to send Chinese horsemen over to                               Activity Center in Shanghai
European countries or other countries which have a good
reputation in equine. Although this would be the best
option, it is more likely to set up programs and courses
in China. The main reason is that even though Chinese
in general like to travel, it is an expensive matter to cross
to world to gain this knowledge. The designated people
who would have to go abroad for trainings (farriers,
veterinarians, riders) mostly do not have sufficient financial
sources to travel. Given this fact, more effectiveness will
be generated when courses are set up in China. Having
this said, there are ofcourse possibilities for exchange
programs. These operational plans can be discussed with
each particular stable.

                                                                                    Chinese rider is tacking up
                                                                                     his retired racehorse at
                                                                                  Song Seng Horsemanship club
                                                                                           in Shanghai

36
     This price indication has been made after calculating the prices of
     eleven horsemanship clubs

                                                                                                                  17
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     Chapter 6    – Training of Horses

     Unlike in the Netherlands, most Chinese staff members          Unfortunately, the opportunities for such rides outside the
     at horsemanship clubs are male. This has to do with the        premises is scarce in China. Many of the horsemanship
     in chapter five already described phenomenon that most         clubs are located next to busy roads, not to mention the
     of the employees at the horse stables are often selected       driving skills of the Chinese. Adjacent to this, people in
     from the stable’s owner workforce. They formerly worked        traffic are not used to horses in traffic. This could effect in
     in the company before their general manager decided he         dangerous situations for both the rider and horse, as well
     wanted to set up an horsemanship club and needed staff         as for the road user.
     to maintain and train the horses.
                                                                    But above all, the most effective way to school a horse
                                                                    is a well thought out training schedule that takes place
                                                                    in an arena and allows the horse to gain strength
                                                                    and prepare it for the job it has to do, whether this is
                                                                    dressage, show jumping (most popular sport) or any other
                                                                    equestrian sport. Nevertheless, it is hard to realize such
                                                                    a well considered training technique and schedule when
                                                                    there is no expertise and experience available within the
                                                                    organization. This will eventually gain but it will take
                                                                    several years. More knowledge is needed and wanted
                                                                    in these horsemanship clubs who are eager to develop.
                                                                    Financial resources in these horsemanship clubs are not
                                                                    the aspects that obstruct these developments, a lack of
                                                                    knowledge and inexperience is.

                                                                    Material arrangements as stable buildings, personnel and
                                                                    tack are made quickly, but aspects of the equestrian sports
                                                                    that require feeling, experience, insight and knowhow are
               Professional riders during their daily training at
                                                                    only succinctly present in the current market.
                  Shanghai Song Seng Horsemanship Club

     Having this said, it is not hard to imagine the poor
     quality of riders at these stables. Like always, there are
     numerous exceptions but the general way is as described
     above. The inexperience is not beneficiary for the training
     of the horses. The imbalance, fidget hands and a lack
     of knowledge on how to train a horse of many of the
     ‘professional’ riders make it hard to train the horses in a
     proper way. Nevertheless, there are some really talented
     Chinese riders that are offered jobs at high- quality
     horsemanship clubs.

     6.1 Trainings Routine
     It is important for sport horses to enjoy an alternating                 Professional riders during their daily training at
                                                                                  Shanghai Song Seng Horsemanship Club
     training schedule. Variation in the horses training prevents
     the horses from a finite work strain and getting bored.        6.2 Equestrian Capitals
     There are many ways to guarantee an alternating training       Beijing, together with Hong Kong, are more developed
     schedule. One of the training methods is longing.              areas when it comes to equestrian activities in China.
     Although we in Europe consider longing to be an useful         More experts from abroad are involved and it has shown
     and necessary addition to the daily training routines,         that this definitely benefits the training of the horses. In
     not many horsemanship clubs in China use this training         Shanghai, the only stable that has an foreign instructor
     technique to improve the horses balance and flexibility.       (Karsten Huck - Germany) is the Shanghai Equestrian
      A ride outside the horsemanship’s premises will also help     Center, the state-owned horsemanship club. The overall
     to keep the horses interested in the workload as they will     average quality of training of horses in Shanghai is low.
     get new impressions and experiences.                           The overall quality in Beijing is better.

18
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

                                                            19
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     Chapter 7       – Horse Feed

     A lot of work can still be done when it comes to the                        feed contributed 5.46 million tonnes, an increase of 4.79
     Chinese horse feed industry because of the simple reason                    percent year-on-year. In 2008, China exported 6 million
     that the available horse feed that is offered at the market                 tonnes of feed and the total value was USD 3 billion;
     is very limited at the moment. Specialized horse pellets                    imported 2.5 million tonnes and worth USD 2 billion.39
     for example sports horses or foals is not yet offered by                    Most of is this feed is produced for pigs, cows and poultry.
     Chinese companies in large amounts.                                         Horses are such a small group that the China Feed Industry
                                                                                 Association does not include horses.

                                                                                 7.3 Current Way of Feeding
                                                                                 Because feed that is especially developed for horses is
                                                                                 scarce, most of the horsemanship clubs have their own
                                                                                 personnel to prepare their own feed for their own horses.
                                                                                 Ingredients are purchased separately from local farmers,
                                                                                 mostly for Inner Mongolia, and are then mixed to create
                                                                                 the final end-product for the horses. Ingredients that are
                                                                                 most commonly used to feed horses in China are:
                                                                                    • Sugar beet pellets
                                                                                    • Soybean residue
                                                                                    • Bailey
                                                                                    • Grain
                                                                                    • Corn
                                                                                    • Barley
                                                                                    • Oats
                                                                                    • Carrots
                                                                                    • Vitamin A, B and C
     7.1 Current Feed Producers
     There are around four feed producers in China that                          These ingredients are grinded by hand or machine and
     produce feed specialized for horses.37 Also in this area it is              then collected in big wooden boxes. Sometimes oil or
     shown that the expertise in equine is not as developed as                   vitamins are added. This is different in every stable,
     in other parts of the world seeing that some think the feed                 depending on what the stable-veterinarian thinks is best
     for horses and cattle has no difference. These producers do                 for the horses. These veterinarians have a great influence
     not only produce horse feed, also feed for other animals is                 on the prescribed feed whereas there are no experts who
     sold. Ninety percent of all horse feed is sold to the Middle                can advise stable-owners and managers on what is the
     East, South Korea and Japan.                                                best for their horses. And although most horses look
                                                                                 healthy, this can be improved much more by proper feed
     The remaining ten per cent is sold to end users in China                    and training.
     itself. The majority of the customers are private owned
     stables and some state owned stables. Most of the horse                     The most remarkable is that none of the stables work
     feed is sold to Guangdong province, Beijing and Shanghai.                   together in the purchase process. They all buy from their
     The most equestrian activity takes place in these three                     own farmers located in Mongolia.40 In this way, transport
     provinces.38                                                                costs have to be made by each individual stable and no
                                                                                 quantity discount can be stipulated. The fact that every
     7.2 Overall Feed Production                                                 single stable purchases their feed individually has to do
     In 2008, China's feed industry has continued to show a                      with the ‘guanxi’ of the Chinese people. The Chinese word
     trend of stable development. The output of China's feed                     ‘guanxi’ means network in English. Using somebody else’s
     industry in 2008 reached 137 million tonnes, an increase of                 network by purchasing feed at the contact person of
     8.51 percent year-on-year. Among them, compound feed                        another stable owner would mean that his own network
     achieved 105.90 million tonnes, up 13.64 percent year-                      would not be good enough. More information can be
     on-year; concentrated feed made 25.31 million tonnes,                       found in chapter fifteen.
     an increase of 1.58 percent year-on-year; additive premix

     37                                                                          39
        Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure           http://english.chinafeed.org.cn/main_itemdetail_en.php?column_
        Co., Ltd. – Dec 2009                                                          id=173&item
     38                                                                          40
        Mr. J. Lee – Sales Respresentative – Xingtai Jiansen Trade Co., Ltd. –        Mr. Pan – General Manager – Shanghai Roborant M&E Technology Co.
        Dec 2009                                                                      Ltd. & Shanghai Roborant Horsemanship Club

20
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

7.4 Groups of Horse Owners
To find out who are decision makers in the purchase
process in horse feed it is good to have an insight in how
this market is divided in China. There are three groups of
horse owners: the first and most important is the group of
successful entrepreneurs that have horses as a hobby. They
want to participate in the new elite sport of equestrian
sports and invested in buildings, staff and horses. But
because foreign feed imports are expensive they produce
their own horse feed. It is a common fact that labor costs
are cheap in China, due to this fact it is more beneficiary to
produce the feed themselves.

A very small group is the group who own their own horse
and rent a stable at a professional horsemanship club
(pensionklanten). Almost all people within this group
are foreign people who are voluntarily absent from their
home country and choose to live in China. This is a very
limited group because most of these expats live in China
temporarily and therefore do not buy their own horse but
rather use the services of the horsemanship clubs. The
horsemanship clubs decide for them what the horses will
eat, in correspondence with the horse owners.

The last group which is even smaller is the group farmers
that use their horse(s) for agricultural purposes. Most of
these farmers are located in the north west of China, in
the autonomous region Xinjiang. The Yili-horse breed has
its roots in this ‘province’ of the People’s Republic of China,
these horses are still used on the fields.

The last described target group is probably the least
interesting because of the limited financial resources of
this group and the rich offering of nutritious hay, grain,
corn and other agricultural products.41
The first mentioned target group disposes of more
financial strength and has the goal to manage their warm
blood horses in the way it is done in Europe. They want to
establish equal circumstances. Responding hereon would
mean increasing sales of good horse feed.

7.5 Havens
Havens Graanhandel N.V. is a big global player in horse
feed with a expanded target group that also reaches
South-East Asia. Havens started selling horse feed in Japan
and was later followed by Malaysia, Singapore and the for
China most important locations Hong Kong and Macao.
Havens cooperates with Tallahesse Asia Holdings Limited
and has its stock in Hong Kong. Experts expect an increase
of professional horse feed as the industry becomes more
performance oriented.42

41
     Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure
     Co., Ltd. – Dec 2009
42
     Mr. M. Chin – Tallahesse Asia Holdings Ltd. – Oct 2009

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AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     Chapter 8         – Horse Stables

     The first thing that comes to mind when thinking of              windows are placed to high so horses cannot see through,
     building stables in China is; copying. In the past, this         doors have to be opened in order to feed the horses, sharp
     perception has shown to be a realistic one, also in              edges occur on places where horses have to make turns
     equestrian fields. There is the famous phrase: copyright         and doors open in a way that could be more proficient.
     for China means the right to copy. Especially product
     developers, but also architects of horse stables are of
     course not very fond of the idea that all efforts and designs
     can be copied easily without restrictions of the nation’s
     government.
     There are several examples of Chinese companies that
     have copied stable designs of foreign architects. Not only
     the designs of the stables but even the exact pictures of
     their leaflets and brochures have been used in the ones of
     their Chinese competitors.

     8.1 Stable Design
     Most of the buildings for equestrian use of original
     design are designed by foreign architects. Many of the
     Shanghainese stables have the same design.
     The actual stable building is approximately 13 meters wide
     with two stables on each side and an aisle in the middle.
     The horse stable sizes vary from large to very large, the
     ceiling is high and has an even higher roof-ridge. This
     helps to cope with the heat in Shanghainese summer: 30
     degrees Celsius in July and an average annual temperature
     of 17,2 degrees Celsius.43
     The horse stables are made of concrete and do not have
     stable-doors as we know them in Europe. To prevent the
     horses from walking out of the stables, a double pipe
     construction that can be pulled towards the other end of
     the stable entrance.

     8.2 Footing
     The footing that is placed in the stables would regularly
     consist of rice bran. This is a relative inexpensive rest-
     product that is affluence in the Shanghai area because
     of the large rice consumption all over China. The rice
     bran absorbs fluids quite well, although straw absorbs
     better. But each manager has employed so many staff that
     cleaning is no problem. Drainage is hardly ever included in
     the horse-stables.
     In some of the stables, the horses’ watering troughs still
     have to be filled by hand every few hours. This depends on
     how much the horse drinks. This is not very effective seen
     the fact that many of the employees will be occupied with
     this chore during the working day and horses can run out
     of water during the night.

     8.3 Copied Stables
     Some of the stables in Shanghai and Beijing have been
     copied by people who have little knowledge of designing
     buildings for equestrian purposes. This shows immediately;

     43
          Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9

22
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

                                                            23
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

24
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

Chapter 9      – Transport of Horses

In a country were the so called equine infrastructure is          9.3 Other Transport Options
missing, you can imagine that regulations are not totally         There are three other options to transport a horse; on
suited for this sport as well. Transport of horses is an          horseback, by foot or by truck. Unfortunately, there is
example of a political drawback that is not conductive to         often only one horse truck per province. Almost all of
the development in the equestrian line of business.               these trucks are owned by the state-owned stables. Some
                                                                  private owned stables have their own horse truck at their
9.1 Trailer Embargo                                               disposal.
In the People’s Republic of China, it is not allowed to
use horse trailers on public roads. This again indicates          A lack of trucks requires cooperation between stables. For
the stage China is in when it comes to equestrian sports.         example during the national Games in Jinan, many horses
Some specialists state that the Chinese government                from the Beijing area had to go to the Shandong province
is already writing draft reports and actively gathering           to compete at the competition. But stable managers had
information within the industry to release a law that             to work together in order to get all the horses at the site
allows horse trailers on public Chinese roads. 44 Other,          in time. Even though there weren’t enough horse trucks.48
less positive specialists45 state that it will take another ten   This collaboration of managers and riders is beneficiary for
to fifteen more years before this law will be active due          the industries developments as they hopefully will work
to the number of cars that take part in traffic every day:        together on other parts as well.
50.996.100 vehicles, both private as civil, in China in 2008.46

Nevertheless, there are more positive developments; the
Beijing municipality started to issue registration plates for
caravans in April 2009.47 This is positive because a trailer
is a comparable object behind a car, which could mean
that the admittance of horse trailers is close. Could mean,
because in Chinese politics suchlike arrangements are
never made in an improvident way.

9.2 Trailer Producers
There are eight horse trailer producers in main land China.
All these production companies sell 100 per cent of their
horse trailers to foreign countries (Australia, New Zealand)
because they cannot sell their products in China due to
                                                                  But the overall feeling is that this transport problem will
current regulation.
                                                                  have to be solved. Not only riders and owners stress the
                                                                  fact that it obstructs the entire industry, also the Chinese
Changes in traffic law which would result in a permit of
                                                                  Equestrian Association is working hard to change current
horse trailers on public Chinese roads would benefit the
                                                                  regulation.
equestrian competitions enormously. The current situation
is that stables organize competitions, especially in the
Beijing area, but it is difficult for potential participants
from the outside to participate due to the transport
problem.

44                                                                48
   Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009           Mr. A. Neessen – Clearwood Stud. – Beijing – Oct 2009
45
   Mr. M. Pan – Shanghai Nohard Autotools Co., Ltd. – Dec 2009
46
   Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9
47
   Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009

                                                                                                                                 25
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010

     Chapter 10       – Equestrian Competitions

     This is one of the shortest chapters of this rapport, for                    10.2 Future Developments
     the simple reason that there are hardly any equestrian                       A bright future for equestrian competition in China is
     competitions being organized in China. But like every                        forecasted by many highly involved people in the industry.
     other aspect of the sports of horses, this is starting to                    More and more competitions are organized every year, but
     change quickly.                                                              the number of competition-riders should not stay behind.
                                                                                  It is expected that one competition per three weeks will be
     The Chinese Equestrian Association is an important                           enough for the first half of 2010. The following paragraphs
     political body that is involved in the organization of                       are important for future developments.
     equestrian competitions. This association will organize
     twenty national and five international competitions in
     2010.49

     There are two to three competitions being hosted by
     local associations, horsemanship clubs or the Chinese
     Equestrian Association from March to November.
     During the winter, there is one equestrian competition
     being organized in Beijing per three weeks. Equuleus
     International Riding Club is a horsemanship club in Beijing
     that organizes a competitions every Friday, all year round.50

     In Beijing, there are annually 30 equestrian competitions
     organized without help of the in Beijing located Chinese
     Equestrian Association. Horsemanship clubs should get
     in contact with the Chinese Equestrian Association if they
     wish to host a national equestrian competition and there
     are more than five participating horsemanship clubs.
                                                                                  10.3 Jinma International Sports City
     10.1 Popular Sports                                                          Another positive step was taken in November 2009
     Approximately 80 per cent of these horsemanship clubs                        when the first “Sports Lottery Cup” Inter national
     practice show jumping.51 This branch of equestrian sports                    Equestrian Forum was held in Chengdu, involving a
     is by far the most popular one. There are only a few                         number of Australians. It was jointly organized by the
     equestrian clubs that are specialized in dressage and                        Sichuan Equestrian Association, the Chengdu Equestrian
     harness riding 52. Another sport which wins popularity                       Association, the Wenjiang district government, and was
     is western riding. Especially barrel racing competitions                     supported by Chengdu Sports Bureau.53 This was the first
     are organized more often than three years ago. Riders                        high-level forum to be held in Western China, and signals
     compete with warm bloods or Chinese bred horses which                        the beginning of the horse industry in that region.
     are not the ideal horses for the job.
                                                                                  Equestrian Sports and other horse related industries,
                       Popularity Equestrian Sports                               including racing and breeding, are part of the plan by the
                                                                                  Chengdu municipal government and Wenjiang district
                                                                                  government who are working together to establish
                                                                                  “Chengdu Jinma International Sports City”.

                                                                                  10.4 DFZ
                                                                                  The abbreviation DFZ stands for Disease Free Zone and
                                                                                  refers to a certain defined area where no one, or several

     49                                                                           53
        Mr. Chang Wei – Chairman – Chinese Equestrian Association                      http://www.elizapark.com.au/_news_articles/news_090721_
     50
        Mr. V. Vermeulen – Stable Director – Beijing International Equestrian          ChinaForum.html
        Club Co,. Ltd.
     51
        This statement is an estimation that was deducted after numerous
        visits to organizations active in the equestrian sector during a period
        of 4 months
     52
        An arrangement of leather straps buckled or looped together, fitted to
        a draught animal in order that the animal can be attached to and pull
        a cart

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