An Overview of China's Equestrian Industry
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 An Overview of China's Equestrian Industry Luc J. van Moorsel Consulate-General of the Kingdom of the Netherlands Department of Agriculture, Nature and Food Quality 10/F East Tower, Dawning Center No. 500 Hongbaoshi Road Changing District Shanghai 201103 People’s Republic of China www.hollandinchina.org All right reserved. No part of the publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system, without written permission from the publisher. 1
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 PREFACE China offers great potential to particular business segments in equestrian sports. The increasing interest in equestrian sports started approximately twenty years ago and has developed enormously since then. This development goes hand in hand with China’s economy which has changed during the past thirty years from a centrally planned system that was largely closed to international trade to a more market-oriented economy. It has a rapidly growing private sector and is a major player in the global economy. This report has been written under the authority of the Ministry of Agriculture, Nature and Food Quality and describes the opportunities for Dutch enterprises in the expanding and rising Chinese equestrian market, the report is concentrated on Shanghai and Beijing. It gives in insight in the following aspects of the industry: • Veterinary guidance • Schooling of riders • Training of horses • Horse feed • Horse stables • Transport of horses • Equestrian competitions • Horse breeding • Export regulations 2
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 TABLE OF CONTENT Chapter 1 Brief Introduction to China 6 1.1 General Overview 1.2 Political Developments 1.3 Animal Husbandry Law Chapter 2 Overview of China’s Equestrian Industry 9 2.1 Equestrian Regions 2.2 Groups of Horse Owners 2.3 History 2.4 Veterinary Guidance 2.5 Schooling of Riders 2.6 Training of Horses 2.7 Horse Feed 2.8 Horse Stables 2.9 Transport of Horses 2.10 Equestrian Competitions 2.11 Popular Equestrian Sports 2.12 Breeding 2.13 Export & Import Chapter 3 Development of China’s Horse Industry 11 3.1 History 3.2 Political Bodies 3.3 Recent Development 3.4 Changes in Function of Horses Chapter 4 Veterinary Guidance 13 4.1 Foreign Expertise 4.2 Education of Veterinarians 4.3 Veterinarian Problems 4.4 Farriers Chapter 5 Schooling of Riders 16 5.1 New Terminology 5.2 Selection of Riders 5.3 Instructors 5.4 Prices for Horseback Riding 5.5 Willingness for Abroad Study Chapter 6 Training of Horses 18 6.1 Trainings Routine 6.2 Equestrian Capitals Chapter 7 Horse Feed 20 7.1 Current Feed Producers 7.2 Overall Feed Production 7.3 Current Way of Feeding 7.4 Groups of Horse Owners 7.5 Havens 3
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 TABLE OF CONTENT Chapter 8 Horse Stables 22 8.1 Stable Design 8.2 Footing 8.3 Copied Stables Chapter 9 Transport of Horses 25 9.1 Trailer Embargo 9.2 Trailer Producers 9.3 Other Transport Options Chapter 10 Equestrian Competitions 26 10.1 Popular Sports 10.2 Future Developments 10.3 Jinma International Sports City 10.4 DFZ Chapter 11 Export Regulations 29 11.1 Current Export Procedures 11.2 Trade Barriers in Dutch Export Regulations Chapter 12 Doing Business in China 31 12.1 Mode of Entry 12.2 Differences in Doing Business 12.3 Guanxi 12.4 Long Term View Chapter 13 Contact Details 33 Appendix 1 Historical View on China’s Horse Industry 36 Appendix 2 Classification of Chinese Horse Breeds 38 Appendix 3 China’s Weather Conditions 39 4
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 1 – Brief Introduction to China The People’s Republic of China is the world’s most The cause of China’s economic growth is often attributed populous country, with 1.3 billion people living on 9.6 to two main factors: large-scale capital investment which is million square kilometers of land. Only slightly larger financed by large domestic savings and foreign investment, than the US, it contains almost five times as many and rapid productivity growth. These two factors appear to people. About 62 per cent of the population lives in the have gone together hand in hand. Economic reforms led countryside. However, millions of migrant workers from to higher efficiency in the economy, which boosted output rural areas actually earn their living in China’s towns and and increased resources for additional investment in the cities. According to the Asia-Pacific Economic Co-Operation economy.7 Forum, the country’s urban population is expected to grow to 750 million by 2020.1 The country’s ‘one-child’ policy has lead to one of the most The country is divided into 23 provinces, five autonomous rapidly aging countries in the world. By 2035, 25 per cent regions, 4 municipalities (city provinces), and 2 special of China’s population will be aged 60 or older, compared administrative regions. to 10 per cent in 2001. With aging, the share of working- age individuals who contribute to government revenues 1.1 General Overview and economic growth will decline and the demand for Prior to 1979, China maintained a centrally planned, social services will rise.8 or command, economy. A large share of the country’s economic output was directed and controlled by the 1.2 Political Developments state, which set production goals, controlled prices and While the Chinese government has been focusing on allocated resources throughout most of the economy. market-oriented developments, its national economy is Reforms began with the slowly phasing out of collectivized still officially directed according to Five-Year Plans which agriculture, and slowly expanded to a liberalization of lay out growth goals in various industries for the next half prices, fiscal decentralization, increased autonomy for decade. These guidelines are put together by a group of state enterprises, the foundation of a diversified banking experts from various fields to ensure it covers every aspect system, the development of stock markets, the rapid in relation to China’s economical and social development.9 growth of the non-state sector and the opening to foreign trade and investment.2 In October 2005, the Central Committee of the Chinese Communist Party approved the draft version of the 11th The restructuring of the economy and resulting efficiency Five-Year Plan. 2005 saw the implementation of these gains have contributed to a increase in GDP of 9.8 per cent guidelines for the period 2006 to 2010, in which the central since 1979 in 2008.3 government intends to lay a solid foundation for building Economic development has been more concentrated a new socialist countryside. Its aim is to boost modern around coastal provinces which explains the large agriculture; develop new relationships between industry disparities in per capita between rural and urban regions. and agriculture, cities and the countryside; and increase Millions of surplus rural workers move between villages rural affluence. (Naughton 2006). The Ministry of and cities, taking on part-time jobs. Year 2009 People’s Republic of China The Netherlands Area 9.596.960 km2 41.543 km2 Population 1328020000 16 554 448 Number of households 539.100 000 7312 579 GDP (USD)4 7.973 trillion 672 billion GDP per capita (USD)5 6.000 40.400 Bilateral import (EUR)6 3.845.000.000 25.306.600.000 Bilateral export (EUR) 25.306.600.000 3.845.000.000 Currency Renminbi Euro 1 7 The China Business Handbook – ING – ISBN 0-9552126-0-X Issue Brief for Congress – Congressional Research Service – Jan 2006 2 8 Issue Brief for Congress – Congressional Research Service – Jan 2006 China Daily – Dec 2009 3 9 Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9 An Overview of China’s Pork Industry – Spring 2006 4 The total market value of all final goods and serviced produced in a country in a given year, equal to total consumer, investment and government spending, plus the value of exports, minus the value of imports – The World Factbook, 2008 5 Central Intelligence Agency – The World Factbook, 2008 6 www.evd.nl – Internationaal Ondernemen & Samenwerken China 5
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Agriculture has set a number of quantitative targets for authorities should offer financial and technical support animal husbandry in the current Five-Year Plan. Main tasks to farmers to expand and improve production, whilst of the 11th Five-Year Plan include: farmers should register their farms and establish breeding records, which will also log the use of veterinary feed and • Speeding up the development of animal husbandry medicine. and ensuring the supply of animal products; Farmers would be required to report outbreaks to local • Increasing monitoring and supervision on product animal epidemic prevention agencies and the take quality and continuing product safety improvement; measures to curb infections, and if diseased stocks are • Improving the industry’s profit in order to raise removed because of sickness. They would be entitled to farmers’ income; claim compensation.11 • Heightening awareness on environment protection and eco-construction. 1.3 Animal Husbandry Law The Chinese government has enacted several laws to promote its country’s agriculture, which would let to more investment in rural infrastructure and agricultural technology. In this line, the Animal Husbandry Law was put into force on the first of July 2006. This eight-chapter Law includes regulations on livestock breeding, raising and production, transportation and product quality protection. To ensure the quality and security of livestock products, animal feed, additives and medicines should meet legal and technical standards set which are set out by the Animal Husbandry Law. 10 The newly implemented law aims to facilitate the modernization of China’s animal husbandry industry by encouraging the development of large-scale and highly productive livestock farms. At this moment, China sees a lot of small-size household farmers whom raise their livestock in their backyard. Horses are an exception because they are not held this Map of People's Republic of China way. The Animal Husbandry Law aims to improve meat safety whilst protecting farmers’ livelihoods. Government 10 An Overview of China’s Fruit & Vegetables Industry – Summer 2008 11 An Overview of Trade Opportunities in China’s Pork Chain – Spring 2009 6
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 2 – Overview of China’s Equestrian Industry An increasing number of wealthy people in China have 2.3 History diverted their attention to equestrian sports. Professional In Chinese history, there were three major events equestrian sports are only discovered relatively recently as concerning horse breed improvement and therewith the it started to develop since 1990. In mainland China, Beijing equestrian industry. In the Han Dynasty, light bred horses and Shanghai are the biggest players in equine sports were introduced, which were lighter than modern light as show jumping and dressage, whereby show jumping horses, and which became known to people for their definitely gains popularity. service in the Silk Road14. In the Tang Dynasty, more than twenty horse breeds were introduced and raised in Longxi, Special administrative region Hong Kong is a major northwest China (west of Shaanxi Province, south of Gansu player in the horse racing. The "Sport of Kings," the only Province), with the breeding result ‘Tang Horse’. After the legal form of gambling in Hong Kong, is embraced with founding of the People’s Republic of China, 1125 horses of unbridled fervor. One racing season, from September to 8 different breeds were imported from the former Soviet June, can pull in more than HKD 91 billion.12 This report Union merely in 1952.15 will lay more focus on the regions Beijing and Shanghai as the Netherlands is specialized in show jumpers and • In 1960s, breed improvements were enormously dressage horses. conducted in order to foster new horse breeds; • In 1970s, remarkable achievements were scored in 2.1 Equestrian Regions this regards and new breeds were fostered in the In China, there are around 300 professional horse clubs agricultural areas of northwest China, north China which have more than ten horses.13 The majority of these and northwest China as well as pasturing areas; horsemanship clubs are located in and around Beijing. • In 1980s, new horse breeds fostered were examined Beijing is one of the most developed cities when it comes and accepted. Later on, management was loosened to equestrian sports with around 80 professional stables. up, resulting in the loss of certain horse breeds; Shanghai has around 16 professional horsemanship clubs. • In 1990s, horse demand for racing, riding and The remaining 204 horsemanship clubs are mainly situated equestrian sports brought about the changes in the throughout eastern China around the developed cities. functions of horses and breeding purposes as well as the application of new fast breeding techniques. 2.2 Groups of Horse Owners To find out who are decision makers in the equine Number of horses in China *1000 heads business, it is good to have an insight in how this market is divided. There are three groups of horse owners: the Year Horses first and most important group is the one of successful 1996 8.715 entrepreneurs that have horses as a hobby. They seek for 1997 8.912 participation in this new elite sport of equestrian sports 1998 8.981 and are investing in buildings, staff and horses. 1999 8.914 2000 8.766 2001 8.260 A very small group is the group that owns their own 2002 8.088 horses and rent stables at professional horsemanship clubs 2003 7.900 (pensionklanten). Almost all people within this group 2004 7.639 are foreign people who are voluntarily absent from their 2005 7.400 home country and choose to live in China. This is a very 2006 7.195 limited group because most of these expats live in China 2007 7.028 temporarily and therefore do not buy their own horse but 2008 6.821 rather use the services of the horsemanship clubs. Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9 The last group which is even smaller is the group farmers who use their horse(s) for agricultural purposes. Most of Although there is an overall decrease in the number of these farmers are located in the north west of China, in horses in China since 1996, the equestrian industry is the autonomous region Xinjiang. The Yili-horse breed has developing well. The number of high quality warm blood its roots in this ‘province’ of the People’s Republic of China, horses has been increasing during the last fifteen to these horses are still used on the fields. twenty years. 12 14 http://www.happyvalleyracecourse.com/course.html The Silk Road gets its name from the lucrative Chinese silk trade which 13 Mr. Chang Wei – Chairman – Chinese Equestrian Association began during the Han Dynasty, the major reason for the connection of trade routes into an extensive trans-continental network. 15 Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009 7
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 The provinces which have a quantity of horses are all real numbers situated in the north of the People’s Republic of China, Province Horses close to Inner Mongolia. Inner Mongolia is the province Beijing 2.000 that has the longest history in equine. Tianjin 1.000 Hebei 227.000 2.4 Veterinary Guidance Shanxi 23.000 Each horseman ship club employs its own veterinarian Inner Mongolia 700.000 expert. Unfortunately, the veterinarians who work for Liaoning 277.000 these Chinese horsemanship clubs are not specialized in Jilin 478.000 horses. More information can be found in chapter four. Heilongjiang 282.000 Shanghai 7.000 Jiangsu 2.5 Schooling of Riders Zhejiang In Shanghai and Beijing, more and more riding schools are founded. This goes well together with the current Anhui 2.000 Fujian development of the horse industry. Young children start Jiangxi riding horses which will benefit the industry in a later Shandong 58.000 stage. Many professional horsemanship clubs hire foreign Henan 156.000 instructors to train their Chinese riders. Most of these Hubei 10.000 experts from abroad come from England, Australia, the Hunan 44.000 Netherlands, Germany and New Zealand. Guangdong 20.000 Guangxi 366.000 2.6 Training of Horses Hainan Whether horses are trained properly and effective has Chongqing 21.000 everything to do with the expertise of its riders and Sichuan 949.000 trainers. In China, there is enough room for improvement Guizhou 846.000 concerning the overall level of horseback riding and Yunnan 753.000 instructing riders. In northern China, more and more Tibet 410.000 wealthy entrepreneurs start to found horsemanship Shaanxi 10.000 clubs in which they employ staff that already worked for Gansu 137.000 them in the original business. With a lack of experience Qinghai 218.000 Ningxia 3.000 and feeling, they start to train the club’s horses. More Xinjiang 839.000 information can be found in chapter six of this report. Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9 2.7 Horse Feed There are approximately four producers of horse feed in as Australia and New Zealand because in the People’s China.16 Most of the horsemanship clubs have their own Republic of China, it is not allowed to use a horse trailer staff which is responsible for feeding the horses and more on public roads. But some experts state that changes are remarkable; producing the horse feed. Because horse feed coming soon.18 as a final product is only offered in a very limited way and its variety is scarce, horsemanship clubs mix several 2.10 Equestrian Competitions ingredients themselves. T h e re i s o n e c o m p e t i t i o n p e r t h re e w e e k s b e i n g organized in Beijing due to the relatively large number of 2.8 Horse Stables horsemanship clubs.19 There are not enough riders which The more horses will be held, the more stable buildings compete to organize more competitions. But as stated in and other buildings for equestrian use will have to be the previous paragraph, horse trailers are not allowed on build. Most of the stable buildings in Shanghai have the Chinese roads. This political drawback makes it hard for same design, the stable buildings in Beijing differ more Chinese riders to compete. and are often designed by foreign architects. There are no Chinese architects who are specialized in designing 2.11 Popular Equestrian Sports buildings for equestrian use.17 More information, together The most popular equestrian sport in China is, without with pictures on this subject can be found in chapter eight a doubt, show jumping. Approximately 80 per cent of all of this report. the horsemanship clubs are specialized in show jumping. Dressage is not very popular (yet), just like western riding 2.9 Transport of Horses and polo. Track racing is not allowed in mainland China, There are approximately eight horse trailer producers but is allowed in the special administrative zone Hong active in China. Hundred per cent of the total production of Kong. Harness riding in China is quite exceptional. these producers is currently being sold to foreign countries 16 18 Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009 19 Co., Ltd. Mr. V. Vermeulen – Beijing International Equestrian Club Co,. Ltd. 17 Mr. E. Wong – Owner – Meadowbrook Equestrian & Rural Activity Center 8
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Jinan – 20 October 2009 – China’s National Games 2.12 Breeding There is an increasing interest in export of horse semen to China on both the Dutch as the Chinese side. That is why the Agricultural, Nature and Food Quality department in Beijing and Shanghai are looking into a protocol to establish the export of horse semen to China. Export of horse semen is currently not possible.20 2.13 Export & Import The number of imported horses that entered mainland China has increased tremendously during the last six years. KLM alone flew 245 horses to mainland China and 220 horses to Hong Kong in 2009.21 Highly involved parties are working hard to realize adjusted legislation concerning quarantine and other requirement concerning export to China. They are expected to be launched in 2010. More information on some of the trade barriers that infect this branch can be found in chapter eleven of this report. 20 Veterinair Informatie Punt – 09-077 – July 2009 21 Mrs. M. Scherer – Int. Sales Manager Variation Live – KLM Cargo 9
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 3 – Development of China’s Horse Industry Exploring the origins of the Chinese horse breeds is The China Horse Industry Association (CH IA) was not an easy job to do because it has a rich horse breed- established in 2002 on the basis of National Horse culture with 19 different breeds and 18 sub-breeds. The Breeding Committee. classification of the Chinese horse breeds is included in appendix number two. 3.3 Recent Development More and more arenas, horse-riding clubs, horse race 3.1 History courses and other facilities are being build. In China, there Starting from the Qin Dynasty, great efforts have been are approximately 200 equestrian clubs at the end of 2009. made to develop the horse industry chiefly for military Horse riding has already become a fashion of modern life. purposes. In the Han Dynasty, priority was given to horse Improvement and introduction of horse breeds are being raising in order to challenge foreign powers and expand carried out in a larger scale than ever. the emperor’s territory. There came a declining period in horse breeding (907 AD – 1368 AD), when China’s horse industry fell into decline due to the lasting wars in the late Tang Dynasty and the following five Dynasties and ten Kingdoms, which decrypted various environments necessary for the sustained development of the horse industry. During the period from 1368 AD to 1949 AD, Mongolian horses came to prominence. Horses and the horse industry thrived once again. Mongolian cavalries swept across Europe and Asia, making enemy armies flee pell-mell at the mere sight of them, and spreading the nomadic civilization all over the world. In the Ming Dynasty, stables were primarily run by the government, and civilians raised horses under the supervision and guidance of the government. Although the horse industry was revitalized to a certain extent, there was insufficient supply of horses. That is why breeders Luxurious clubhouse of a horsemanship club in Beijing started breeding with foreign breeds.22 The most common foreign breeds in China as follows: In recent years, the exchanges between China’s horse industry and the international horse industry have • Thoroughbred horses increased constantly. Many Chinese entrepreneurs, • Arabian horses researchers, athletes, coaches, veterinaries, horse breakers • Holsteiner horses and specialists have been to Germany, France, Australia, • Orlov Trotters Hong Kong and other countries and regions to receive • Ardennes horses training. 24 In response to the needs of developing the • Kabardin horses modern horse culture, China Horse Culture Museum was • Akhal-Teke established in Beijing in 2003, which is now the largest among horse culture museums in Asia. 25 Since then, the so called equine infrastructure has developed steady. Political bodies have been founded 3.4 Changes in Function of Horses and organizations started to participate in organized The origin and evolution of the functions of various horse equestrian sports. breeds can trace back to ancient times. In the Shang and Zhou Dynasties, horses were generally used for chariot 3.2 Political Bodies wars, hunting, goods- and passenger carrying. The Chinese Equestrian Association (CEA) was formed in 1982, and joined the International Equestrian Federation Horses were used for farming as early as the early Qin (FEI) in 1983. This association has subscribed 200 Dynasty. Farmers plowed land, carried goods and horses members since then.23 They are both horsemanship clubs were often used for driving chariots and plowing in and racecourses. ancient times. Horses were widely used for farming and 22 Horses in China – 马在中国 – Dugarjaviin Manglai - 芒来 - Nov 2009 24 Mrs. M. van de Stolpe – Customer – Shanghai Equestrian Center – 23 Mr. Chang Wei – Chairman – Chinese Equestrian Association Sept 2009 25 Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009 11
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 war. Undoubtedly by northern nomads. Furthermore, horses were also used in games. In central China, horses were first used for entertainment in the imperial court of the Han Dynasty. In 1990, commercial horse races were held for the first time. In response to market demands, horses have not been merely used for traditional purposes, along with the change in breeding purposes. Now in 2009, horses are used for both professional and amateur purposes. Competing at show jumping and other equestrian sports competitions is the main goal. This trend will continue to develop in the direction of the western Europe way of using horses.26 Descriptions of the pictures from top to bottom: The first one shows a Spanish rider on a Spanish horse. One would expect this picture to be taken in Spain. But it was actually made in China, Jiangsu province to be precise. More and more wealthy entrepreneurs have diverted their attention to equestrian sports and import the kind they like. Staff and original horses included. The second picture was taken in a production hall in Shanghai. Shanghai Shine Kingdom Sport Apparatus Co. Ltd. produces products for equestrian sports as whips, saddle decks and horse blankets. After the production period, many of the products find their way to end users in America, Germany and Sweden. The third pictures shows two Russian-bred horses that are owned by a horsemanship club in Shanghai. The Chinese instructor of the club is mounting his horse while his students are entering the arena. 26 Horses in China – 马在中国 – Dugarjaviin Manglai – 芒来 – Nov 2009 12
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 4 – Veterinary Guidance China’s economic miracle has given rise to an increasingly The three largest universities are located in respectively affluent and aspirational middle-class which is demanding Beijing (15.891 undergraduates), Nanjing (12.655 greater access to international standard equestrian and undergraduates) and Harbin (15.873 undergraduates).29 horse related sports. Veterinary guidance is an important Harbin is the capital city of the Heilongjiang province in the facility to succeed in these sports and is a well respected northern part of China. There are thirty-two agricultural subject in the Chinese equestrian industry. Almost all of universities in China. They all provide the study veterinary the state owned, as well as the private owned stables medicine. Mostly treatment of horses is have their own veterinarian. This vet is an employee of only a small part of the education program, the focus lays the particular stable and only works on the horses that more on small pets like cats and dogs. Students at the are owned by the stable. There are no specialized horse Nanjing Agricultural University are informed about the clinics in China. This makes it very difficult to treat horses specific diseases for horses. Acupuncture courses are also which are seriously suffering from severe diseases. There offered to treat horses diseases. In the anatomy courses, is simply no clinic where they have the knowledge and horses are also uses as samples in class teaching.30 resources to treat such diseased horses.27 The individual approach differs a lot when compared to the way veterinarians work in Europe. European veterinarian experts mostly own their own practice or work for one. The difference is that they take visits and treat different horses of different owners. This personal and daily attention of course benefits the horses. The only drawback is that the Chinese veterinarians did not specialize in treatment of horses. In many of the interviews that were held with Chinese veterinarians was stated that he (female veterinarians are very rare) was able to treat all animals, not horses in particular. It is not remarkable that they are not that much interested in a specialism of horses during their educational program because this market was never interesting enough. Pets are more interesting for students because of the simple reason that treating cats and dogs is more lucrative in busy cities.28 A thoroughbred horse at a horsemanship club in Fengxian District, Shanghai 4.1 Foreign Expertise Approximately 85 per cent of the stables, although they The only university that lays more focus on horses is the have their own veterinarian, hire a foreign veterinarian Inner Mongolia University. This university might be an expert to treat their horses before an important event. interesting partner to set up educational programs in the Most of the veterinarians that fly in to check on the horses equine field and has a long history in this field since it was of the Chinese stables are from New-Zealand, Germany founded in 1952.31 They have 180 undergraduate students and England. Those foreign experts mostly treat the horses per year, 60 master graduate students annually and 20 on a regular base by returning to the stable three times doctorate graduate students in the last three years. per year and extra for special events. The National Games which were held in Jinan in October 4.3 Veterinarian Problems 2009 was such an occasion. The problems that occur most are orthopedic and digestion related. These problems have two major causes. The first 4.2 Education of Veterinarians one is the footing in the arenas. Often this footing consists The three largest agricultural universities of the People’s of too loose sand. This way the horses’ joints and muscles Republic of China as follows; are overworked. Secondly, equine colic also occurs in China as Chinese horses, or horses which are held by Chinese • China’s Agricultural University horsemanship clubs, are exposed to similar aspects which • Nanjing Agricultural endanger the possibility of colic as elsewhere in the world. • Northeast China Agricultural University 27 29 Mrs. E. Eldering-Verwaal – Sept 2009 Mr. N. Hong – Agricultural Assistant, Consulate-general of the 28 Mr. E. Verwaal – Consul-general of the Kingdom of the Netherlands in Kingdom of the Netherlands , Shanghai – Nov 2009 30 Shanghai – Jan 2010 Mrs. Han Jiqin – Associate Professor – Nanjing Agricultural University – Nov 2009 31 http://www1.imau.edu.cn/lxsh/bencandy.php?fid=5&id=4 13
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 The Faculty of Veterinary Medicine asked the question whether Chinese veterinarians would be interested in following courses abroad. The veterinarian experts that are employed on the private stables are aged between 30 and 55 and most of them have a family already and therefore prefer to attend these courses in China. Veterinarians are interested in guidance of sport horses but state that because they work in an independent way, on their ‘own’ horses and their ‘own’ stable, that collaboration with other veterinarians is difficult. 4.4 Farriers A farrier is a specialist in equine hoof care and it is an ancient profession that deals with knowledge, experience and knowhow. Horses need horse shoes when the animal works on abrasive footing, needs additional traction, or has pathological changes in the foot.32 Equestrian club owners hold a ditto view compared to veterinarians when it comes to farriers. Each club employs its own farrier whose task it is to maintain the horses hoofs. These farriers do not have a lot of experience yet and like with the vets, farrier-specialists from abroad come to China several times per year in order to check-up the horses hoofs and teach the clubs’ own farrier.33 This is a positive development, the foreign farriers are introducing hot shoeing and other, for China, new techniques.34 The foreign farriers also come to China for special events and competitions. Descriptions of the pictures from top to bottom: The first one shows a groom at the Shanghai Equestrian Center which is clipping one of the competitions horses. The legs are a bit swollen. A pile of used horse shoes at Song Seng Horsemanship club Fenxian district. The third picture shows a Chinese bred jumping horse at the Song Seng Horsemanship club that suffers from a skin disease. 32 AAEP Convention – The Horse – May 2006 33 Mrs. M. Wangqiang – Owner – Equuleus International Riding Club – Oct 2009 34 Mr. E. Wong – Owner – Meadowbrook Equestrian & Rural Activity Center – Nov 2009 14
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 15
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 5 – Schooling of Riders No sustainable developments without youth that has Shanghai and Beijing have been selected from a group of horseback riding as a hobby. New riders that start riding at employees that formerly worked for the companies that a young age are important for the professionalization of set up the club. Most of the horsemanship riding clubs the equestrian industry on the long run. In regard to young are set up by company owners. They pick people to work children in China that learn how to ride a horse, they are at the stable from their own workforce since they already the children of wealthy Chinese and expats. know and trust these people. But it is not undoubtedly that they do not have talent for this sport. The selected ‘riders’ are fortunate to have the opportunity to develop themselves and are able to leave the factory and work in a good working environment as a stable is. This decision is more often than not made, not because of the love for horses, but because of better working conditions. With the effect that the staff team responsible for the training of the horses is not always as motivated as one would wish. 5.3 Instructors Many of the professional horsemanship clubs collaborate with trainers from foreign countries as Germany, Belgium, the Netherlands, Australia and England. They come to China two to three times per year in order to train riders and instructors of the clubs. The foreign trainers especially come over for important events as the Olympic Games and the National Games. The most ideal situation would Mr. E. Wong teaching one of his students be that Chinese trainers gather contented experience in at Meadowbrook, Shanghai Sept 2009 order to train Chinese riders themselves. There is potential 5.1 New Terminology in the perspective of training centers for riders, instructors It is noticeable that professional equestrian sports do not and grooms. Especially for ‘Helicon Opleidingen’, there have a long history in China; many horsemanship clubs are numerous opportunities as the industry wants to are newly build and there are only a few instructors that go forward quickly but lacks in knowledge and training can be compared to the overall quality in the Netherlands. institutions. The Chinese Equestrian Association is the Equine sports is something totally new that has been actuation point for setting up equestrian trainings and developing to European standards since fifteen years. courses. This recent development is also shown in for example the names of the horses gaits. The Dutch language knows There are already courses that are currently offered by specific names for the three standard gates and almost all the Chinese Equestrian Association in collaboration of the Dutch people know these names. There are even sayings Hongkong Jockey Club. These trainings are government that include these gaits (op een drafje ergens heen gaan) supported whereas the Chinese Equestrian Association is In Chinese the horses gaits are called: a state-owner organization. The Chinese government sees that the equestrian business starts employing more and • 溜马 liu ma stroll running walk more Chinese citizens. Twenty students participated at the • 小跑 xiao pao small running trot course for horse-grooming in 2008 offered at the Hong • 奔驰 35 ben chi fast running canter Kong Jockey Club. There are also instructors who come to Beijing to teach students on this subject. This means that there are no specific words to describe these gaits. Not many Chinese people are able to 5.4 Prices for Horseback Riding immediately respond when they are asked what the three Horseback riding is a relatively expensive sport in China. gaits of a horse are called. It is seen as a elite sport and the people who invested and are thinking about investing in this sector would like 5.2 Selection of Riders to keep it that way. It creates status and this status will Most of the riders that work at horsemanship clubs in decline when the majority of the people is able to practice 35 Mr. N. Hong – Agricultural Assistant – Consulate-general of the Kingdom of the Netherlands – Sept 2009 16
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 equestrian sports. But perhaps even more important is the fact that the horse-infrastructure is not yet as developed as in Europe. More costs have to be made in order to maintain horses properly because many aspects (horse feed, footing etc.) are not as common as in Europe. The average prices for horseback riding are as follows: • EUR 31,00 per hour - with instructor • EUR 1.650,00 membership fee per year per person36 Equitation will stay an ‘elite’ sport for a longer time when prices are kept high by horsemanship club owners and their customers. 5.5 Willingness for Abroad Study In order to enhance equestrian sports, the quickest way Round pen at Meadowbrook to integrate more European horse management styles Equestrian & Rural into China would be to send Chinese horsemen over to Activity Center in Shanghai European countries or other countries which have a good reputation in equine. Although this would be the best option, it is more likely to set up programs and courses in China. The main reason is that even though Chinese in general like to travel, it is an expensive matter to cross to world to gain this knowledge. The designated people who would have to go abroad for trainings (farriers, veterinarians, riders) mostly do not have sufficient financial sources to travel. Given this fact, more effectiveness will be generated when courses are set up in China. Having this said, there are ofcourse possibilities for exchange programs. These operational plans can be discussed with each particular stable. Chinese rider is tacking up his retired racehorse at Song Seng Horsemanship club in Shanghai 36 This price indication has been made after calculating the prices of eleven horsemanship clubs 17
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 6 – Training of Horses Unlike in the Netherlands, most Chinese staff members Unfortunately, the opportunities for such rides outside the at horsemanship clubs are male. This has to do with the premises is scarce in China. Many of the horsemanship in chapter five already described phenomenon that most clubs are located next to busy roads, not to mention the of the employees at the horse stables are often selected driving skills of the Chinese. Adjacent to this, people in from the stable’s owner workforce. They formerly worked traffic are not used to horses in traffic. This could effect in in the company before their general manager decided he dangerous situations for both the rider and horse, as well wanted to set up an horsemanship club and needed staff as for the road user. to maintain and train the horses. But above all, the most effective way to school a horse is a well thought out training schedule that takes place in an arena and allows the horse to gain strength and prepare it for the job it has to do, whether this is dressage, show jumping (most popular sport) or any other equestrian sport. Nevertheless, it is hard to realize such a well considered training technique and schedule when there is no expertise and experience available within the organization. This will eventually gain but it will take several years. More knowledge is needed and wanted in these horsemanship clubs who are eager to develop. Financial resources in these horsemanship clubs are not the aspects that obstruct these developments, a lack of knowledge and inexperience is. Material arrangements as stable buildings, personnel and tack are made quickly, but aspects of the equestrian sports that require feeling, experience, insight and knowhow are Professional riders during their daily training at only succinctly present in the current market. Shanghai Song Seng Horsemanship Club Having this said, it is not hard to imagine the poor quality of riders at these stables. Like always, there are numerous exceptions but the general way is as described above. The inexperience is not beneficiary for the training of the horses. The imbalance, fidget hands and a lack of knowledge on how to train a horse of many of the ‘professional’ riders make it hard to train the horses in a proper way. Nevertheless, there are some really talented Chinese riders that are offered jobs at high- quality horsemanship clubs. 6.1 Trainings Routine It is important for sport horses to enjoy an alternating Professional riders during their daily training at Shanghai Song Seng Horsemanship Club training schedule. Variation in the horses training prevents the horses from a finite work strain and getting bored. 6.2 Equestrian Capitals There are many ways to guarantee an alternating training Beijing, together with Hong Kong, are more developed schedule. One of the training methods is longing. areas when it comes to equestrian activities in China. Although we in Europe consider longing to be an useful More experts from abroad are involved and it has shown and necessary addition to the daily training routines, that this definitely benefits the training of the horses. In not many horsemanship clubs in China use this training Shanghai, the only stable that has an foreign instructor technique to improve the horses balance and flexibility. (Karsten Huck - Germany) is the Shanghai Equestrian A ride outside the horsemanship’s premises will also help Center, the state-owned horsemanship club. The overall to keep the horses interested in the workload as they will average quality of training of horses in Shanghai is low. get new impressions and experiences. The overall quality in Beijing is better. 18
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 19
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 7 – Horse Feed A lot of work can still be done when it comes to the feed contributed 5.46 million tonnes, an increase of 4.79 Chinese horse feed industry because of the simple reason percent year-on-year. In 2008, China exported 6 million that the available horse feed that is offered at the market tonnes of feed and the total value was USD 3 billion; is very limited at the moment. Specialized horse pellets imported 2.5 million tonnes and worth USD 2 billion.39 for example sports horses or foals is not yet offered by Most of is this feed is produced for pigs, cows and poultry. Chinese companies in large amounts. Horses are such a small group that the China Feed Industry Association does not include horses. 7.3 Current Way of Feeding Because feed that is especially developed for horses is scarce, most of the horsemanship clubs have their own personnel to prepare their own feed for their own horses. Ingredients are purchased separately from local farmers, mostly for Inner Mongolia, and are then mixed to create the final end-product for the horses. Ingredients that are most commonly used to feed horses in China are: • Sugar beet pellets • Soybean residue • Bailey • Grain • Corn • Barley • Oats • Carrots • Vitamin A, B and C 7.1 Current Feed Producers There are around four feed producers in China that These ingredients are grinded by hand or machine and produce feed specialized for horses.37 Also in this area it is then collected in big wooden boxes. Sometimes oil or shown that the expertise in equine is not as developed as vitamins are added. This is different in every stable, in other parts of the world seeing that some think the feed depending on what the stable-veterinarian thinks is best for horses and cattle has no difference. These producers do for the horses. These veterinarians have a great influence not only produce horse feed, also feed for other animals is on the prescribed feed whereas there are no experts who sold. Ninety percent of all horse feed is sold to the Middle can advise stable-owners and managers on what is the East, South Korea and Japan. best for their horses. And although most horses look healthy, this can be improved much more by proper feed The remaining ten per cent is sold to end users in China and training. itself. The majority of the customers are private owned stables and some state owned stables. Most of the horse The most remarkable is that none of the stables work feed is sold to Guangdong province, Beijing and Shanghai. together in the purchase process. They all buy from their The most equestrian activity takes place in these three own farmers located in Mongolia.40 In this way, transport provinces.38 costs have to be made by each individual stable and no quantity discount can be stipulated. The fact that every 7.2 Overall Feed Production single stable purchases their feed individually has to do In 2008, China's feed industry has continued to show a with the ‘guanxi’ of the Chinese people. The Chinese word trend of stable development. The output of China's feed ‘guanxi’ means network in English. Using somebody else’s industry in 2008 reached 137 million tonnes, an increase of network by purchasing feed at the contact person of 8.51 percent year-on-year. Among them, compound feed another stable owner would mean that his own network achieved 105.90 million tonnes, up 13.64 percent year- would not be good enough. More information can be on-year; concentrated feed made 25.31 million tonnes, found in chapter fifteen. an increase of 1.58 percent year-on-year; additive premix 37 39 Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure http://english.chinafeed.org.cn/main_itemdetail_en.php?column_ Co., Ltd. – Dec 2009 id=173&item 38 40 Mr. J. Lee – Sales Respresentative – Xingtai Jiansen Trade Co., Ltd. – Mr. Pan – General Manager – Shanghai Roborant M&E Technology Co. Dec 2009 Ltd. & Shanghai Roborant Horsemanship Club 20
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 7.4 Groups of Horse Owners To find out who are decision makers in the purchase process in horse feed it is good to have an insight in how this market is divided in China. There are three groups of horse owners: the first and most important is the group of successful entrepreneurs that have horses as a hobby. They want to participate in the new elite sport of equestrian sports and invested in buildings, staff and horses. But because foreign feed imports are expensive they produce their own horse feed. It is a common fact that labor costs are cheap in China, due to this fact it is more beneficiary to produce the feed themselves. A very small group is the group who own their own horse and rent a stable at a professional horsemanship club (pensionklanten). Almost all people within this group are foreign people who are voluntarily absent from their home country and choose to live in China. This is a very limited group because most of these expats live in China temporarily and therefore do not buy their own horse but rather use the services of the horsemanship clubs. The horsemanship clubs decide for them what the horses will eat, in correspondence with the horse owners. The last group which is even smaller is the group farmers that use their horse(s) for agricultural purposes. Most of these farmers are located in the north west of China, in the autonomous region Xinjiang. The Yili-horse breed has its roots in this ‘province’ of the People’s Republic of China, these horses are still used on the fields. The last described target group is probably the least interesting because of the limited financial resources of this group and the rich offering of nutritious hay, grain, corn and other agricultural products.41 The first mentioned target group disposes of more financial strength and has the goal to manage their warm blood horses in the way it is done in Europe. They want to establish equal circumstances. Responding hereon would mean increasing sales of good horse feed. 7.5 Havens Havens Graanhandel N.V. is a big global player in horse feed with a expanded target group that also reaches South-East Asia. Havens started selling horse feed in Japan and was later followed by Malaysia, Singapore and the for China most important locations Hong Kong and Macao. Havens cooperates with Tallahesse Asia Holdings Limited and has its stock in Hong Kong. Experts expect an increase of professional horse feed as the industry becomes more performance oriented.42 41 Mr. P. Peili – Managing Director – Shanghai Corich Sports & Leisure Co., Ltd. – Dec 2009 42 Mr. M. Chin – Tallahesse Asia Holdings Ltd. – Oct 2009 21
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 8 – Horse Stables The first thing that comes to mind when thinking of windows are placed to high so horses cannot see through, building stables in China is; copying. In the past, this doors have to be opened in order to feed the horses, sharp perception has shown to be a realistic one, also in edges occur on places where horses have to make turns equestrian fields. There is the famous phrase: copyright and doors open in a way that could be more proficient. for China means the right to copy. Especially product developers, but also architects of horse stables are of course not very fond of the idea that all efforts and designs can be copied easily without restrictions of the nation’s government. There are several examples of Chinese companies that have copied stable designs of foreign architects. Not only the designs of the stables but even the exact pictures of their leaflets and brochures have been used in the ones of their Chinese competitors. 8.1 Stable Design Most of the buildings for equestrian use of original design are designed by foreign architects. Many of the Shanghainese stables have the same design. The actual stable building is approximately 13 meters wide with two stables on each side and an aisle in the middle. The horse stable sizes vary from large to very large, the ceiling is high and has an even higher roof-ridge. This helps to cope with the heat in Shanghainese summer: 30 degrees Celsius in July and an average annual temperature of 17,2 degrees Celsius.43 The horse stables are made of concrete and do not have stable-doors as we know them in Europe. To prevent the horses from walking out of the stables, a double pipe construction that can be pulled towards the other end of the stable entrance. 8.2 Footing The footing that is placed in the stables would regularly consist of rice bran. This is a relative inexpensive rest- product that is affluence in the Shanghai area because of the large rice consumption all over China. The rice bran absorbs fluids quite well, although straw absorbs better. But each manager has employed so many staff that cleaning is no problem. Drainage is hardly ever included in the horse-stables. In some of the stables, the horses’ watering troughs still have to be filled by hand every few hours. This depends on how much the horse drinks. This is not very effective seen the fact that many of the employees will be occupied with this chore during the working day and horses can run out of water during the night. 8.3 Copied Stables Some of the stables in Shanghai and Beijing have been copied by people who have little knowledge of designing buildings for equestrian purposes. This shows immediately; 43 Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9 22
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 23
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 24
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 9 – Transport of Horses In a country were the so called equine infrastructure is 9.3 Other Transport Options missing, you can imagine that regulations are not totally There are three other options to transport a horse; on suited for this sport as well. Transport of horses is an horseback, by foot or by truck. Unfortunately, there is example of a political drawback that is not conductive to often only one horse truck per province. Almost all of the development in the equestrian line of business. these trucks are owned by the state-owned stables. Some private owned stables have their own horse truck at their 9.1 Trailer Embargo disposal. In the People’s Republic of China, it is not allowed to use horse trailers on public roads. This again indicates A lack of trucks requires cooperation between stables. For the stage China is in when it comes to equestrian sports. example during the national Games in Jinan, many horses Some specialists state that the Chinese government from the Beijing area had to go to the Shandong province is already writing draft reports and actively gathering to compete at the competition. But stable managers had information within the industry to release a law that to work together in order to get all the horses at the site allows horse trailers on public Chinese roads. 44 Other, in time. Even though there weren’t enough horse trucks.48 less positive specialists45 state that it will take another ten This collaboration of managers and riders is beneficiary for to fifteen more years before this law will be active due the industries developments as they hopefully will work to the number of cars that take part in traffic every day: together on other parts as well. 50.996.100 vehicles, both private as civil, in China in 2008.46 Nevertheless, there are more positive developments; the Beijing municipality started to issue registration plates for caravans in April 2009.47 This is positive because a trailer is a comparable object behind a car, which could mean that the admittance of horse trailers is close. Could mean, because in Chinese politics suchlike arrangements are never made in an improvident way. 9.2 Trailer Producers There are eight horse trailer producers in main land China. All these production companies sell 100 per cent of their horse trailers to foreign countries (Australia, New Zealand) because they cannot sell their products in China due to But the overall feeling is that this transport problem will current regulation. have to be solved. Not only riders and owners stress the fact that it obstructs the entire industry, also the Chinese Changes in traffic law which would result in a permit of Equestrian Association is working hard to change current horse trailers on public Chinese roads would benefit the regulation. equestrian competitions enormously. The current situation is that stables organize competitions, especially in the Beijing area, but it is difficult for potential participants from the outside to participate due to the transport problem. 44 48 Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009 Mr. A. Neessen – Clearwood Stud. – Beijing – Oct 2009 45 Mr. M. Pan – Shanghai Nohard Autotools Co., Ltd. – Dec 2009 46 Statistical Yearbook 2009 – ISBN 978-7-5037-5800-9 47 Mr. C. Chun – Jinan Horssen Trailers Co., Ltd. – Dec 2009 25
AN OVERVIEW OF THE CHINESE EQUESTRIAN INDUSTRY I Jan 2010 Chapter 10 – Equestrian Competitions This is one of the shortest chapters of this rapport, for 10.2 Future Developments the simple reason that there are hardly any equestrian A bright future for equestrian competition in China is competitions being organized in China. But like every forecasted by many highly involved people in the industry. other aspect of the sports of horses, this is starting to More and more competitions are organized every year, but change quickly. the number of competition-riders should not stay behind. It is expected that one competition per three weeks will be The Chinese Equestrian Association is an important enough for the first half of 2010. The following paragraphs political body that is involved in the organization of are important for future developments. equestrian competitions. This association will organize twenty national and five international competitions in 2010.49 There are two to three competitions being hosted by local associations, horsemanship clubs or the Chinese Equestrian Association from March to November. During the winter, there is one equestrian competition being organized in Beijing per three weeks. Equuleus International Riding Club is a horsemanship club in Beijing that organizes a competitions every Friday, all year round.50 In Beijing, there are annually 30 equestrian competitions organized without help of the in Beijing located Chinese Equestrian Association. Horsemanship clubs should get in contact with the Chinese Equestrian Association if they wish to host a national equestrian competition and there are more than five participating horsemanship clubs. 10.3 Jinma International Sports City 10.1 Popular Sports Another positive step was taken in November 2009 Approximately 80 per cent of these horsemanship clubs when the first “Sports Lottery Cup” Inter national practice show jumping.51 This branch of equestrian sports Equestrian Forum was held in Chengdu, involving a is by far the most popular one. There are only a few number of Australians. It was jointly organized by the equestrian clubs that are specialized in dressage and Sichuan Equestrian Association, the Chengdu Equestrian harness riding 52. Another sport which wins popularity Association, the Wenjiang district government, and was is western riding. Especially barrel racing competitions supported by Chengdu Sports Bureau.53 This was the first are organized more often than three years ago. Riders high-level forum to be held in Western China, and signals compete with warm bloods or Chinese bred horses which the beginning of the horse industry in that region. are not the ideal horses for the job. Equestrian Sports and other horse related industries, Popularity Equestrian Sports including racing and breeding, are part of the plan by the Chengdu municipal government and Wenjiang district government who are working together to establish “Chengdu Jinma International Sports City”. 10.4 DFZ The abbreviation DFZ stands for Disease Free Zone and refers to a certain defined area where no one, or several 49 53 Mr. Chang Wei – Chairman – Chinese Equestrian Association http://www.elizapark.com.au/_news_articles/news_090721_ 50 Mr. V. Vermeulen – Stable Director – Beijing International Equestrian ChinaForum.html Club Co,. Ltd. 51 This statement is an estimation that was deducted after numerous visits to organizations active in the equestrian sector during a period of 4 months 52 An arrangement of leather straps buckled or looped together, fitted to a draught animal in order that the animal can be attached to and pull a cart 26
You can also read