An invitation to partner with Ambulance Wish Queensland - ambulancewishqld.org.au
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Last Wish, Memories Forever
An invitation to partner with
Ambulance Wish Queensland
ambulancewishqld.org.au
FL0024_240621
Ambulance Wish Queensland’s purpose
is to give Queenslanders living with a life-limiting condition access
to the planning, coordination, specialist transport and clinical care
they need to fulfil their last wish and create memories forever.
A message from the CEO
We will all one day reach the last weeks and days We are the first in Australia to establish this
of our lives and we all deserve to meet these final beautiful program. We have the equipment and the
days comfortably, cared for and connected to the volunteers but now we need corporate partnerships
people and places that have made our life’s to help us ensure this program is available for
journey meaningful. people who are in their last days and weeks of life.
Ambulance Wish Queensland is a powerful To do this we need your support. This program is
reminder of how simple acts in these final days and logistically complicated and due to the complex
weeks can bring joy and peace to a person, and care needs of the Wish recipients it can be costly,
connection and smiles to their family and those and it is only by coming together that we can keep
who love and care about them. this program operating.
While palliative care isn’t always simple, fulfilling Thank you for considering Ambulance Wish
last wishes and creating memories forever can Queensland as part of your corporate philanthropy
impact beyond the Wish recipient and their family, and sponsorship efforts.
as we have proven with this program. It benefits the
volunteers, the health services, the volunteers and
touches the community like nothing we in palliative Shyla Mills
care have ever seen before. CEO, Palliative Care Queensland
Just one example of the reach and impact of a Wish Multiple Facebook posts
Former AFL Queensland grand final hero Ross Whyte had including a video post from
the Queensland Premier
his last sporting wish granted when he made one last visit
to the hallowed turf at The Gabba in March 2021 – the
scene of his 1977 grand final heroics – surrounded by
family, a few footy mates, Queensland Health Minister Reach: 80,977
Yvette D’Ath and two Brisbane Lions players.
Engagement: 7,198
Coverage on all
major networks,
online news & print
Editorial Value (ASR):
$448,000
The Benefits of Partnering with Ambulance Wish Queensland Social Good Wishes provided by Ambulance Wish Queensland have a far-reaching impact, not only creating memories forever for Wish recipients, but memories for their families and extended community of care. This has a ripple effect into the wider community, and reflects the global social movement that is Compassionate Communities. A Pipeline of Proven Professionally Produced Stories and Content Featuring your Brand and Spokespeople Ambulance Wish Queensland is an ideal story for media placement. The program was launched in July 2019 by State Minister for Health and Ambulance Services the Hon Steven Miles at Parliament House in Brisbane. Queensland’s first Ambulance Wish recipient was 92-year-old Betty Dowsett, whose Wish was to enjoy a passionfruit ice-cream, which she shared with the Health Minister and a packed media contingent. The story was broadcast by every TV station in Queensland as well as prime coverage on ABC TV and radio, and all News Corp and Nine Entertainment publications across Australia. The following day, Betty and one of our volunteer paramedics, Darren Lawrence, were guests on Australia’s top-rating breakfast TV program Sunrise and the story was picked up internationally. The potential global media reach was a staggering 157 million, in more than 20 countries. These stories are nurtured and developed by the professional media and communications team at Palliative Care Queensland and present an opportunity to showcase your brand and spokespeople alongside an attractive media property. Branding Opportunities Ambulance Wish Queensland utilises a dedicated fleet of vehicles (including decommissioned ambulances) which feature space to prominently place your logo. Ambulance Wish Queensland stories are produced to highlight the good work of the program and with showcased brand promotion deeply embedded. Where relevant, your organisation will be given presence in Wish media coverage, produced in collaboration with your team to ensure a successful outcome and maximum exposure. There is also opportunity to expose your brand to volunteers and through other PCQ channels and events. Deep Digital Engagement Ambulance Wish Queensland attracts a huge level of engagement and reach across all major social media platforms. A visually rich and compelling pipeline of stories will bring your brand to the attention of thousands online. These stories are often shared by government members and present a prime opportunity to showcase your work in a friendly story that is ready-made for digital media. Team Development, Volunteering and Training Ambulance Wish Queensland can contribute to both your internal and external engagement strategies with custom-developed opportunities for staff training, event volunteering and corporate philanthropic showcases.
We the Burlew family are immensely proud
of our incredibly special mother.
Joan Felicia Burlew OAM
She is an inspiration to all of us.
We are grateful to Ambulance Wish Qld
for the granting of her special wish.
She has always wanted to go on the
Wheel of Brisbane.
Mr Chong and my family had a great
time on Mt Cootha – we couldn’t have done
it without your great support. Please accept
my hearted appreciation.
Thank you to your wonderful Team!!
Thanks to all of you (and everyone behind the
scenes), for your generosity in giving Ron this
wonderful opportunity. You are all extraordinary
people – your genuine care and concern, obvious
love for what you do, and absolute kindness to
Father Ron and his family and friends is so
appreciated.
Thank you from the bottom of our hearts for
making his day out possible and for delivering
it in the nicest possible way. We feel so very
blessed that you could give this to him.
Partnership Branding Benefits*
Statewide presence Local presence**
Partnership Level Program Partner Program Supporting Local Partner Local Supporting
(per year) $100,000 Partner $50,000 Partner
$25,000 $12,500
(1 available) (1 available per local site)
Ambulance Wish Queensland Fleet
Recognition on Wish Logo on ALL Wish Ambulances
Logo on local Wish Ambulance
Ambulance statewide
Recognition on Wish Organisational name (text) on
Logo on ALL Wish Support Organisational name (text) on
ALL Wish Support Vehicles Logo on local Wish Ambulance
Support Vehicles Vehicles statewide
statewide
local Wish Support Vehicle
Web Presence
AWQld Website home page Hyperlinked logo under Hyperlinked logo under
and all pages ‘Program Partner’ ‘Local Partner’
Hyperlinked logo under Hyperlinked logo under
Hyperlinked logo under Hyperlinked logo under
AWQld Partners Page ‘Program Partner’
‘Program supporting partner’
‘Local Partner’
‘Local supporting partner’
(75% size of program partner) (75% size of local partner)
Partnership logo and
recognition of sponsorship Yes Yes Yes Yes
level for your website
Digital and Media Presence
Dedicated media release to Dedicated media release to
Dedicated post welcoming announce partnership; Social Social media announcement on announce partnership; Social Social media announcement on
new partnership media announcement on all all AWQld social accounts media announcement on all all AWQld social accounts
AWQld & PCQ social accounts AWQld & PCQ social accounts
Partnership acknowledgement
All Wishes statewide All Wishes statewide Local Wishes Local Wishes
in a post per Wish fulfilled
Palliative Care Queensland eNews
One exclusive article
(per annum) and link to
250 words 150 words
organisational website in our
general eNews (all subscribers)
Advertisement piece in our
250 words 150 words
Member eNews (one per annum)
Publications
PCQ Annual Report
Yes Yes Yes Yes
Partnership acknowledgement
Palliative Care Partners Pack
Logo on AWQld Generic Statewide Flyer and
Local Flyers
Information flyer Local Flyers
Logo on ‘How to Apply for a Generic Statewide Flyer and
Local Flyers
Wish’ flyer Local Flyers
Logo on AWQld Palliative Generic Statewide Poster and
Local Poster
Care service partner poster Local Poster
Wish Recipient Pack
Recognition of partnership level Recognition of partnership level
Memory Book and logo in all memory books and and logo in all memory books and
a personal copy of all memory books a personal copy of all memory books
Ambulance Wish Queensland Events
Annual AWQld Fundraising 1 x complimentary table of 10;
1/4 page advertisement 3 x complimentary tickets 5 x complimentary tickets 2 x complimentary tickets
Gala Dinner in dinner booklet
2 minute speaking opportunity
Annual AWQld Volunteer Opportunity to present local
+ opportunity to present
MC recognition of partnership AWQld Volunteer ‘Shoot for MC recognition of partnership
Gathering statewide AWQld Volunteer
the Stars’ Award
‘Shoot for the Stars’ Award
Palliative Care in Queensland Invitation to attend; 1/4 page
Annual Awards event advertisement in event booklet
* B ased on a 12-month period
** Local geographic areas currently cover (as of July 2021) – Brisbane North and Sunshine Coast; Brisbane South, Gold Coast and West Moreton; Townsville Area
The way we care for our dying is a
significant indicator of the kind of society we are
This partnership prospectus is a conversation starter.
We tailor our partnerships individually. Contact our partnerships team to
start the conversation about how we could partner with your organisation.
events@palliativecareqld.org.au | 07 3842 3242
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