Alumni's Entrepreneurial Spirit Shines at Annual Work Conference in Nanjing
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alumni chapter sharing
30
Alumni’s Entrepreneurial Spirit Shines
at Annual Work Conference in Nanjing
“B
By Lei Na esides global rankings organisations.
and research output, The CEIBS Alumni Chapter
alumni accomplishments Nanjing helped organise the main
are integral to a business school’s conference and related events held
success,” said CEIBS President Professor over the three days. Many of these
Li Mingjun. He was giving the welcome
address at the Third CEIBS Alumni
Association Council Preparation
Meeting held in Nanjing on April 14.
The meeting was just one in a series of
events that made up the CEIBS Alumni
activities provided participants with
opportunities for continued learning,
a key component at most of the
school’s alumni gatherings. In fact
CEIBS alumni have made a significant
contribution to the school’s efforts
at knowledge creation, as noted
by President Li in his address. For
Association Working Conference 2017
that brought 180 alumni and school
leaders to the Yangtze River Delta city
from April 13 to 16. They gathered to
recognise alumni’s contributions to the
school’s development and explore new
ways to strengthen the synergy between
the school and its various alumni
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31
example over half the case studies 15, President Li, who is also CEIBS
that the school has contributed to Alumni Association President, spoke
the Global Platform of China Cases about how China has become a leading
have been based on the management voice in globalisation, and the new
practices of CEIBS alumni companies. challenges and opportunities this poses
for business schools and their alumni.
He also highlighted CEIBS’ many
Global Footprint
development milestones in 2016 and
Over the years, the school has said the school is looking, in its new
worked closely with its graduates Five-Year Plan, for ways to heighten
and one core element of CEIBS’ the role its alumni play. President Li
strategy is to provide support added that he believed the conference
for alumni companies as they go would help build consensus and create
global. As he officially opened a community in which the school and
CEIBS Alumni Association Annual its alumni share a sense of purpose
Working Conference 2017 on April towards future development.
CEIBS alumni are already making
a difference across the globe as well
as in China. In his keynote address
at the Conference, the Vice Mayor of
Nanjing Mr Huang Lan spoke about his
appreciation for the talents of CEIBS
alumni, saying he hopes there will be
more opportunities for exchange and
cooperation between alumni and the
city. Nanjing’s GDP exceeded RMB1
trillion in 2016, ranking it at 11th in the
country, he noted, as it works towards
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“As the new council begins, the work of CEIBS alumni
enters a new phase where we all play a more prominent
role, and the school provides stability, supervision and
support.”
- President of the Third Alumni
Association Council, Tian Ming
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CEIBS Alumni Association & Council Milestones
The CEIBS Alumni Association was founded on May 8, 1995. By 1997 the number of alumni had grown to 335.
During the annual meeting in June 1997, 47 alumni were elected to the first Alumni Council and the Articles
of the CEIBS Alumni Association were discussed and passed.
The Second Alumni Association Council began in 2009 with 85 honorary members and 163 members. The
Articles of the CEIBS Alumni Association were revised so that council members would serve a five-year term.
The CEIBS Alumni Working Committee was launched in early 2017 with the approval of the school’s
Management Committee and a vote by a majority of the members of the Second Alumni Association Standing
Council. The Committee’s first president is CEIBS alumnus Tian Ming. The school then decided to expand the
30-person Alumni Working Committee by adding an additional 20 members, and forming the Third Alumni
Association Council. The names of the council members are listed below. They are entrepreneurs and mid-to-
top-level managers who are willing to make contributions to the school, and they come from various regions,
industries, programmes and backgrounds. Members of the Alumni Association aim to better serve the alumni
community, give back to their alma mater, and contribute to society while providing a platform for alumni to
collaborate with each other and the school.
meeting its targeted contributions to who noted that it was because of
China’s 13th Five-Year Plan. alumni support that the school was
CEIBS Assistant President and able to establish its European base
Management Committee Member in Zurich. He also spoke about the
Dr Snow Zhou told the gathering series of alumni study tours the school
that finding ways to further tap the held in Europe to explore topics such
potential of the school’s alumni, to keep as Industry 4.0, brand building, and
pace with today’s rapid globalisation, healthcare innovation.
will be the challenge for the future. He
noted that the world’s best business
Local Impact
schools all utilise a five-link theory:
faculty, students, alumni, resources and In addition to their global footprint
branding. CEIBS’ alumni network – and noticeable presence in Nanjing,
with more than 19,000 alumni from 85 CEIBS alumni have also made a huge
counties and regions – and its strong impact in other cities across China –
alumni organisations already has a and to the school. Deputy Director of
solid foundation, he said. the CEIBS Alumni Relations Office Ms
The topic of globalisation was also Tanya Fu spoke about the contributions
touched on by CEIBS Vice President that Alumni Association members had
and Co-Dean Prof Zhang Weijiong made to the CEIBS community in 2016.
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Cai, Mingpo, EMBA 04 SH3, CEO 09 Ren, Yuxin, EMBA 06 BJ3
Third CEIBS Cao, Jie, EMBA 07 SH2, CEO 10 Tang, Qiqing, EMBA 96 SH2
Alumni Chen, Nan, EMBA 05 SH6 Tian, Ping, EMBA 05 BJ3
Association Chen, Zhihai, EMBA 98 SH2
Chi, Hong, EMBA 97 SH1
Wang, Hongjie, EMBA 06 BJ2
Wang, Lei, EMBA 01 SH1
Council Du, Haibo, EMBA 03 BJ2 Wang, Xu’ning, EMBA 01 BJ2
Members Guo, Guangchang, CEO 06 Wei, Feiyan, EMBA 04 SH5
He, Fulong, EMBA 07 SH6 Wei, Jie, EMBA 10 BJ3
(in alphabetical He, Caihong, EMBA 04 BJ3 Wu, Jian’gang, EMBA 08 SH7
Hu, Baosen, CEO 04 Wu, Zhuping, EMBA 99 SH3
order by last Hu, Jianbo, EMBA 05 BJ3 Xia, Guoxin, EMBA05SZ2
name) Huang, Fanzhi, MBA 03 Xie, Ming, EMBA 00 SH2
Jian, Peijian, MBA 08 Xiong, Fan, EMBA 03 BJ2
Jiao, Sheng, EMBA 08 SH6 Xu, Bo, AMP 9 2009
Lang, Wangkai, CEMI 6 Xue, Lei, AMP 18
Li, Gang, CEO 14 Yao, Weiguo, EMBA 10 SH2，CELC 13，LCP 12
Li, Guang, EMBA 13 BJ1 Yu, Rong, EMBA 06 SH3
Li, Haixiang, EMBA 05 BJ3 Zhang, Feng, EMBA 99 BJ2
Li, Wen, EMBA 10 SH2 Zhang, Haixia, CEO 09
Lin, Daxu, CEO 06 Zhang, Hong, EMBA 01 BJ3
Muffler, Johannes, MBA 08 Zhang, Qiming, EMBA 07 SH2
Nadipineni, Vijay Kumar, MBA 12 Zhao, Xuejun, CEO 06
Ou, Shufang, EMBA 12 SH2 Zhou, Haibin, EMBA 12 BJ3
Pan, Gang, EMBA 02 BJ2 Zhu, Mingyue, EMBA 13 BJ1
Pan, Longquan, CEO 08
These include: Report on CEIBS Alumni’s Influence, association… Our role is to serve, not
• more than 70 alumni sharing their organise visits to impressive alumni seek personal gain, just as we promised
management practices by speaking companies, and set up a systematic in the oath we took.”
at the school’s forums; work exchange mechanism for alumni The rebuilding work began after
• about 1,500 alumni writing chapter secretaries general. the Inauguration Ceremony with
recommendation letters in support The three days of events also alumni gathering in smaller groups
of programme applicants; included an Inauguration Ceremony to generate ideas for the school and
• more than 150 alumni joining the w here memb ers of CEIBS T hird the alumni association. Their selfless
MBA Mentoring Programme as Alumni Association Council received dedication has not gone unnoticed.
mentors; certificates of appointment from “There will be many difficulties and
• more than 30 alumni participating President Li, and Council President challenges ahead, but everyone should
in the research and development of Tian Ming led the members in taking stick to the CEIBS spirit, unleash their
case studies by CEIBS faculty. the oath of office. “CEIBS has taught entrepreneurial spirit, focus on the big
Ms Fu added that, in the year me about entrepreneurial spirit,” picture, collaborate with each other,
ahead, the CEIBS Alumni Association said Mr Tian in his address during and usher in a new age of alumni
plans to continue to optimise the the ceremony. “Therefore, the CEIBS work,” said President Li as he officially
alumni information system, and Alumni Association will be pragmatic closed the meeting.
improve services for alumni who live and strategic. We will be guided by
and work abroad. It will also prepare a entrepreneurial spirit as we rebuild our
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CEIBS Around the World
Highlights from our 5 locations
AI CA
GH
MP
SHAN
US
上海
TEDxCEIBS 2017: RE(DE)FINE
The 5th Annual TEDxCEIBS committee – Candice Hou, CEO of ELLE China magazine,
event was held at the Shanghai Charlotte Li, Allen Liu, and Fei Deng (EMBA 2013),
Campus on April 14. Organised Caroline Zhu, Ernesto Chief, Editorial Board Member of
by CEIBS MBA students, this Jeremy Zhang, Summer Xia, Phoenix Weekly magazine and
year’s TEDxCEIBS brought Chris Pang, Celine Feng and founder of the Free Lunch
together eight dynamic thought Clinton Wong – worked for for Children Programme, as
leaders who shared their ideas, several months to deliver this well as Visiting Professor of
insights and inspirations on memorable addition to the Sustainability at CEIBS Richard
what “RE(DE)FINE” means prestigious TEDxCEIBS event Brubaker, who is Founder &
to them. The members of the series. Speakers included CEIBS Managing Director of Collective
2017 TEDxCEIBS organising alumni Xiao Xue (EMBA 2011), Responsibility.
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G CAM
IN
BEIJ
PU
S
Prof Wang Gao
北京
New Milestones for CEIBS AMP Programme
The newest Beijing cohort of the CEIBS class; their study journey began March Professor of Management and Co-
Advanced Management Programme 22 with an Opening Ceremony at Director of the Centre on China
(AMP) is its most diverse yet, with the the Beijing Campus. CEIBS Assistant Innovation at CEIBS Han Jian as
highest-ever ratio of female participants President and Chief Representative well as Director of CEIBS Executive
and the most varied industry of the Beijing Campus Ma Yusheng, Education Programme in Beijing Li
background. With 70 participants, it CEIBS Professor of Marketing and Jianqing attended the ceremony.
is also the Programme’s largest Beijing Associate Dean Wang Gao, Associate
TEACHIN
ENZHEN
G C RE
ENT
SH
深圳
CEIBS Management
Forum Held in
Shenzhen
CEIBS Professor of Economics
and Finance Xu Xiaonian gave
a speech titled “From Capital
Accumulation to Technological
I n n o v a t i o n” a t t h e C E I B S
Management Forum in Shenzhen
on March 2. More than a thousand
Shenzhen entrepreneurs and CEIBS
alumni attended.
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H CAM
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PU
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苏黎世
The Zurich Campus Team
The sight of swans gliding along the waters of the pristine Lake Zurich
isn’t a bad way to start, or end, the day. It’s a postcard-perfect view that
staff at our Zurich Campus can enjoy – as long as they can find the time.
They rarely can.
Last year the 10-member team ran 35 Executive Education courses, welcomed
the first module of the revamped CEIBS Global EMBA, and hosted 12 study
tours. The number of activities, events and course participants are expected Philipp Boksberger, CEO/
to be even higher this year. This January there was a major step forward in President
integrating the Zurich Campus into CEIBS’ wider operations, with the name
changed to Zurich Institute of Business Education, the use of the CEIBS email “I was originally hired by Peter Lorange
domain and a rebranded website. In this story we introduce four team members in November 2011 to be COO of the
who explain the roles they play in the successful operation of the CEIBS Zurich Lorange Institute of Business Zurich
Campus. (LIBZ), responsible for business
development. I became CEO/President
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of LIBZ in 2013, a role that I remained in me. It was a sunny day, Lake Zurich was in maintaining a very flat organisational
after CEIBS’ acquisition of what is now its mirrored in our huge windows, and there structure and in his staff managing
Zurich Campus. it was – CEIBS’ visible presence in Europe. programmes vertically. By that I mean
from top to bottom, start to finish. As a
In leading our high-performance team I This summer we will do the second-round result, I have organisational responsibility
continuously try to increase the efficiency refurbishing of the campus in order to for all aspects of the programmes, from
and effectiveness of our operations, to update the additional classrooms and the induction to graduation – both front and
create new offers (based on market needs lobby. After putting in new auditoriums back office. I appreciate this as it means
and overall trends) and to develop new and a new IT system (including my job is very varied. The key advantage
revenue streams. simultaneous translation equipment) is that I have the pleasure of seeing our
we’ve invested in multifunctional students go through their entire learning
I believe the Zurich Campus is crucial to classrooms and created new workspace journey. In any one day, I may be reviewing
supporting CEIBS’ ‘Global Breath’ as it for our admin team in the lobby area, applications, managing the budget,
serves as a very effective bridge between adding to our overall concept of working liaising with faculty, processing grades, or
China and Europe. CEIBS’ operations in in an open space as it encourages close organising a graduation ceremony. You
the heart of Europe will facilitate dialogue interaction with our clients.” may even see me vacuuming or clearing
and foster business between the two away used cups!
continents. Having additional operations
in Africa gives us a unique selling Many of my responsibilities are still very
proposition when we approach European similar to my original role as EMBA/EMSc
businesses as we are able to offer access Programme Manager, but there is now the
to two of the most dynamic and fastest added diversity of working internationally
growing markets in the world. with my counterparts in China and Ghana.
Another difference is that unlike the dual
I’m very proud of our highly motivated, degree students, who mostly come from
entrepreneurial and multicultural team. Europe and do almost all their modules
They believe, as I do, in the future of here in Zurich, the GEMBA cohort consists
the CEIBS Zurich Campus. But we of three distinct groups of students from
have always had a lean organisational Europe, China and Africa, and they have to
structure so, given the accelerated growth attend core modules on each of these three
in business (thanks mainly to activities Kirsty Warwick, GEMBA continents. This offers students an extra
initiated from CEIBS’ other locations) I Zurich Programme dimension to their learning, and the most
am a bit concerned that the team’s work- Director amazing opportunity to not only learn
life balance is suffering. However we do from CEIBS’ exceptional faculty, but also
our best, and try to focus on the positives. to gain invaluable knowledge of these three
For example, after a year-long transition, “I was hired in 2013 as LIBZ’s Dual quite different cultures by interacting, and
we rebranded the CEIBS Zurich Campus Degree EMBA/EMSc Programme by sharing knowledge and best practices
this January. The moment when the Manager. I’m still in that role but now I’m with each other. What more could you
CEIBS logo was revealed on the entrance also Programme Director for GEMBA ask for from a Global Executive MBA
of the campus was a very proud one for Zurich as well. Philipp, our CEO, believes programme!
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If financial resources were not an issue, I doing things and getting our policies and vendors. I basically do everything I can so
would personally like to see a big branding practices in place, the continued support that each tour runs smoothly.
campaign to really launch the CEIBS and guidance from the extended CEIBS
name across Europe. CEIBS is a great family would be much appreciated.” The Zurich campus is a bit like a start-
brand and our international rankings up, which I like because I’m flexible,
support this, but despite being a highly- open-minded and able to work without
recognised name in Asia, we are just not much guidance. Being able to speak
that well known in Europe yet. At the Chinese and several European languages
end of the day, people like familiarity. gives me an edge in this role. So does
The more our name becomes known my past experience working in a variety
and our reputation grows, the easier it of industries as this makes it easier to
will be for us to promote the GEMBA understand what our clients need from
programme. In the meantime, I get our programmes. If I had unlimited
such pleasure from knowing that what resources – both financial and human – I
we do matters. I was really moved by would spend a substantial amount of time
the impact the first module had on our developing more cutting edge content and
students. The Leadership Stream, run cultivating partners for our programme.
by Professor Jack Wood, offered the best Li Ding-Serra, CEIBS
possible start to the programme. The European Study Tour But of course time is also a factor – there
students clearly felt enlightened by the Director never seem to be enough hours in the
whole experience, from start to finish. I day. This is especially true when you’re
heard them making comments like, ‘this “I was hired in 2016 to manage the then- working across time zones. A clear goal,
has been life-changing!’ and ‘it’s blown my newly-launched European Study Tour a well-aligned motivation system and
mind!’ You really can’t ask for anything Programme. One thing I really like about good communication are the keys for
more than that. From my perspective, it my job is that there are no ‘typical’ days; any global entity to achieve its potential.
was wonderful to see such a dynamic and but I’m generally on the phone and I run In working with CEIBS’ other locations,
diverse group of professional individuals around a lot. it seems that the limiting factor is usually
come together for a week and form a tight the amount of time the key players have
cohort, pumped up and ready to take on One aspect of my job is about building to communicate. But overall I’ve had a
any challenge together! relationships with companies and wonderful experience working with CEIBS
experts from various fields as we create staff from China; they’re very competent
For those who haven’t yet visited us in unforgettable Study Tours and work with and efficient. I would say that the best
Zurich I think it’s perhaps hard to imagine companies that will be great examples of part of my job, though, is being able to
just how small we are compared to CEIBS Real Situation Learning. I work closely work with all my colleagues here at CEIBS
Shanghai. There are only 10 of us in the with our CEO Philipp Boksberger, Zurich Campus. We help and support
team, of which only half work full-time. my colleague Lili Zhao and the CEIBS each other in every way we can. I’m often
And that’s for the entire campus. But even professors on the tours. I do everything working away from the office so it’s always
though we might be small, we achieve from designing course outlines and a pleasure to see them every time I’m back
a lot! So while we here at the Zurich schedules, to coordinating logistical details on campus.”
Campus are still learning the CEIBS way of with each class coordinator and our
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my own Executive MBA three years potential students and/or alumni for
ago, I’ve worked in leadership roles in all our programmes. I like to take any
global multinationals and high-end opportunity to talk about the great
corporate luxury brands. So I have a variety of programmes our Zurich
keen understanding of what corporate Campus is offering – and of course our
executives demand from business MBA programme in Shanghai.
education (both at the corporate and
individual level). Here in Zurich we are a multinational
team and everyone has great skills which
My most important task each day makes us as a very strong team. And we
is to meet the needs of our various can count on each other; that is a great
stakeholders. I’m constantly aware gift. I’ve also been working very closely
Katharina Kirchhoff, that we’re branding ourselves and our with my Shanghai-based colleagues
Head of Sales and Campus in Zurich at every touch point from the MBA department. I had the
Marketing and with every activity we do – internally opportunity to travel with a few of them
as well as externally. to Germany and within Switzerland. I
“I joined CEIBS Zurich Campus in 2016 had the chance to see and experience the
as Head of Sales and Marketing, a role There are many global EMBA CEIBS spirit during fairs, company visits,
that’s constantly evolving. That’s what programmes being offered on the coffee chats and one-to-one talks. I’m
I like most about my job with CEIBS market. We must be able to differentiate looking forward to making even more
Zurich: being part of its growth and our programme from the others, and wonderful memories with CEIBS.”
development, seeing all the changes this requires the ability to tell truly great
taking place, establishing procedures and stories about every aspect of the CEIBS Philipp Boksberger, CEO/
structures within my team, and finding experience. President
new ways to meet our goals. Yvonne Bello, Head of
Operations
I would love to see us do a branding
Kirsty Warwick, GEMBA
With customers, I prefer to explain campaign in Western Europe to increase Zurich Programme Director
my role as Head of Client Relations, awareness of CEIBS outside of China. Li Ding-Serra, CEIBS
Sales & Marketing. We’re offering top That would be fantastic as it would help European Study Tour Director
programmes and we have one of the best us strike the right balance between a ‘push’ Lili Zhao, Programme
Global Executive MBA programmes on and ‘pull’ sales strategy. I truly believe Director
Carol Fuzzard, Corporate
the market. We provide programmes that CEIBS is special and the best way
Programmes Director
that can alter the course of an executive’s to communicate this to potential clients Katharina Kirchhoff, Head of
life or career; this is so much more than is on an emotional level. It’s about how Sales and Marketing
just ‘selling’ a product. From their very we tell our story, and the quality of our Andreas Rogalas, Senior
first contact with us, our customers programmes. Client Relations Manager
should experience the luxuriousness of Lazar Tosic, Client Relations
Manager
our products, and there should always I regularly join at least one networking
Patricia Bähr, Senior
be an atmosphere that makes them feel event off campus per week in order Event Manager and Alumni
at home. In addition to completing to get in contact with companies, Relations
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CAM
RA
PU
ACC
S
阿克拉
From left: Alumni and Corporate Relations Manager Samuel Ocloo-Dzaba, with
Marketing Executives Abena Korantemaa Botchway and Elikplim Quaicoe, welcoming
CEIBS Teddy to Accra.
The Accra Team
Don’t be fooled by the comparatively modest size of the CEIBS Accra Campus. There’s a
lot going on at this base for the school’s operations in Africa. This year participants from
across the continent who have enrolled in the CEIBS Global EMBA programme are learning
alongside peers from – and in – Europe and Asia. One hundred and 求fifty-eight women
with a strong interest in running their own business have already completed the Women
Entrepreneurship and Leadership for Africa (WELA) programme and more will benefit
from courses being offered in Accra, Lagos and Johannesburg this November. Last year CEIBS
Accra Campus offered four fully-funded Executive Education Open Programmes as part of
its corporate social responsibility initiatives in the region and 210 leaders from the private and
public sectors have been trained so far this year through various executive education courses.
CEIBS’ foray into Africa dates back to 2008 and some of the existing staff have been with the school
from the very beginning. Others have since joined the 13-member team being led by Executive
Director Mathew Tsamenyi, who is also Professor of Management Practice in Accounting. In this
issue we introduce you to Celestine and Kenneth who have been with CEIBS in Africa from the very
beginning, along with Samuel and Thelma who joined the team within the last two years.
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for the Accra Campus.
Unlike my former role, which mostly had
me sitting at my desk, I now spend most
of my time outside the office meeting
new people and sharing the CEIBS story.
I’m determined to engage our alumni
even more and ensure that their
interactions w ith CEIBS prov ide
them with such great added value
that they naturally want to become
Samuel Ocloo-Dzaba, active members of the CEIBS family. Thelma Opara, Head
Alumni and Corporate I’m convinced that if our alumni feel Business Development,
Relations Manager valued and appreciated, they will not Sales & Marketing,
hesitate to provide the leads, referrals Africa; Country
“I initially joined CEIBS as an and even resources that the school Manager, Nigeria
Admissions Coordinator for the CEIBS needs for future growth.
Africa Global EMBA and Executive “ I n my f o r m e r ro l e a s C o u n t r y
Education programmes. That meant I’m excited to be a part of the CEIBS Manager for Nigeria, I was focused on
manag ing the entire admissions community. I had my first visit to the growing the CEIBS brand, recruiting
process from the initial enquir y Shanghai Campus in April and look students, organising and running
through to enrolment. I also worked forward to working even more closely programmes w ithin that specific
with the marketing team to raise with the teams in China and Europe. country. I effectively managed all
awareness of these programmes among I believe there are ways in which we CEIBS-related affairs in Nigeria, from
key internal and external interest can leverage our resources and efforts running the office to interfacing with
groups by organising on-campus as we work towards our shared goals. the alumni chapter.
recruitment events and representing For example, CEIBS staff around the
CEIBS off-campus. And I supported globe could support social intervention In my current position as Head of
the marketing team in the development projects on the African continent which Business Development, Sales and
and implementation of marketing and would generate wide publicity and Marketing for all of Africa, in addition
student recruitment strategies. visibility for the school. We could also to my responsibilities for Nigeria, I am
explore developing an annual event also responsible for developing new
Now, as the Alumni and Corporate which would bring Chinese business businesses across Africa and recruiting
Re l a t i o n s Ma n a g e r, I ’m t h e executives and investors to Africa students from across the continent.
intermediary between our alumni where they could interact with CEIBS
and the scho ol. I build genuine alumni and other local businesses. This My strong knowledge and
relationships with corporate clients could potentially create opportunities understanding of the Nigerian
and I’m also largely responsible for all for the development of home grown market, in particular, and the African
marketing and communications efforts businesses in Africa.” market in general, their cultures
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and the psychology of their people and approach to work; so too would “I was originally hired as Assistant
have given me a great advantage in opportunities for ‘shadowing’ peers on Librarian and Class Coordinator but in
doing my job. More importantly, six the job. And of course more financial my current role – though I still do a bit
years of experience working in the support for brand promotion activities of work managing the Accra Campus
foremost business school in Nigeria, would make things so much easier. Library – my responsibilities have
LBS, at different executive levels in increasingly been related to ensuring
both the Alumni department and Despite the challenges I enjoy working that courses and academic programmes
the Sales and Marketing department at CEIBS. So far my best memory of my are successfully delivered in line with
gave me adequate exposure and in- time with the school is the graduation CEIBS’ high standards.
depth knowledge of the management ceremony which took place in Accra
education sector in Nigeria – and Africa in January 2017. That was when the As Senior Class Coordinator I work on
as a whole. In addition, my ability to very first set of Nigerian WELA ladies class management and coordination of
learn and make decisions quickly has I recruited (38 women of substance, every programme organised by CEIBS
also been a great resource in effectively the highest number ever recorded in in Africa. Meanwhile, as Academic
carrying out my duties. the school's history) and the first set of Administrator I manage students’
EMBAs I recruited graduated. Watching records and the blackboard learning
CEIBS still has a long way to go to each of them mount the podium to platfor m and libr ar y op er ations
build a strong brand in Africa. If receive his/her certificate filled my o f C E I B S Ac c r a C a m p u s . I a l s o
resources were not an issue, I would heart with a sense of accomplishment help prepare accurate data on our
make fre quent business t r ips to and joy. I couldn't help recalling their programmes and academics, which is
more African countries, participate individual journeys and marvelling used for accreditation purposes etc.,
in business events across the region, at the transformations that had taken as well as prepare academic certificates
which would g ive CEIBS g reater place during the programmes.” and transcripts as needed.
visibility as well as strengthen its brand
recognition in Africa. I would also I have the distinction of being the only
organise more experiential marketing member of the CEIBS Accra Campus
events like the AVIC programme, to team who has played a key role in the
attract clientele who are more suited to administrative side of the EMBA and
CEIBS’ target market. My job would Executive Education programmes
be less challenging if there was a better offered since CEIBS’ inception in
understanding of the peculiarities of Africa. Over the years I have been
the African continent, particularly fortunate enough to gain a wealth of
its diversity, and adjustments were experience which helps me work with
made – especially to the Global EMBA people from different backgrounds
admission process – to accommodate (culture, mind-set, work experience).
these unique features. I also think
that deeper integration of activities Kenneth Assan, Senior My best memory of CEIBS so far is
across CEIBS’ various locations would Class Coordinator and advice I got from Professor Kwaku
go a long way towards us having a Academic Administrator Atuahene-Gima in May 2009. It was the
more holistic and integrated view second day of the first CEIBS EMBA
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45
module in Accra. He said, ‘Ken I know role and I’m also accountable for the hard work. You are an asset to CEIBS.’
you work hard but if you want to work outcome of these decisions. I promote Today, those words of encouragement
with CEIBS then you better be smart!’ the unique CEIBS brand through the are still my source of strength and
His words have had a profound impact delivery of the GEMBA, WELA and my motivation to give my very best
on my career at CEIBS.” Executive Education programmes to CEIBS from the school’s Accra
along with events such as seminars, Campus!”
graduations and study trips abroad.
I’m the only CEIBS Accra Campus
Accra Campus Staff
employee who has worked in almost
Mathew Tsamenyi – Executive
all the depar t ments (Mar keting ,
Director
A d m i s s i o n s , Ac a d e m i c A f f a i r s ,
Samuel Ocloo-Dzaba –
C o r p o r a t e S e r v i ce s , Eve n t s a n d Alumni and Corporate
Programmes) in Africa. I’ve learned Relations Manager
a lot but I think I still have a lot to Thelma Opara – Country
Manager, Nigeria; Head
learn about what goes on at our other
Business Development, Sales
campuses. I think it’s important to & Marketing, Africa
integrate with our colleagues from Celestine Kumahor –
Celestine Kumahor, China and Switzerland, to learn from Programmes Delivery and
Events Manager
Programmes Delivery them on the job and to get a better
Mavis Akrofi – Finance and
and Events Manager understanding of our various cultures.
Administration Manager
Chigozirim Chukuemeka –
“I was originally hired as a Marketing I’ve had a long journey with CEIBS, Marketing and Administrative
Executive in 2008 but have been and there have b e en some g reat Executive, Nigeria
subsequently promoted to various experiences along the way. But my Kenneth Assan – Senior Class
Coordinator and Academic
positions. Now as the Programmes best memories are from the first two
Administrator
D e l ive r y & Eve n t s Ma n a g e r, my years (2008 to 2010). There were only Winfred Nyarko – Finance
primar y role is to liaise with the five of us, and I was the only person Officer
Executive Director in the planning and doing marketing – though I didn’t Fafali Opoku – Class
successful execution of all programmes have a marketing background. We had Coordinator
to meet international standards. very limited resources but our passion Benjamin Diabah – Research
Associate
I’m responsible for all CEIBS Accra helped us meet our target of recruiting
Abena Korantema Botchway
programmes delivered both locally and 42 students for the first EMBA class in – Marketing Executive
internationally. Accra. I will never forget what my then Elikplim Quaicoe – Marketing
boss, Prof Kwaku Atuahene Gima, said Executive
The difference between this and the to me. He said, ‘Employing you is the Lawrencia Ofori – Human
Resource and Administrative
other responsibilities I’ve had over the best thing to have happened to CEIBS
Assistant
years at CEIBS is that now I manage a Africa.’ Then three months later CEIBS Diana Nani – Programmes
team of four, I’m allowed to make 60% President Prof Pedro Nueno said to me, Coordinator
to 85% of all decisions regarding my ‘Thank you for your dedication and
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46
CEIBS Alumni Nigeria
Chapter Grows
The CEIBS Alumni Nigeria Chapter
added 58 new members at a ceremony
held on March 18 at the Ovation Hall in
Lagos’ Victoria Islands neighbourhood.
A delegation from the CEIBS Alumni
Chapter Ghana and a representative
of CEIBS Africa alumni in French-speaking countries were
among the more than 100 business executives who attended
the event. Executive Director of CEIBS Accra Campus Professor
Mathew Tsamenyi also attended.
In his welcome address, Adebayo Sunday Agboola, Acting
President of the CEIBS Nigeria Alumni Chapter and Group Head,
Private Sector, eTranzact International PLC said he was optimistic
that the chapter has a special role to play in not just boosting
the CEIBS brand but also in transforming Nigeria’s economy. He
urged members to actively participate in the organisation as a way
of expanding the group’s influence in key discussions affecting the
country’s development, and driving Asia-Africa relations. With its
newest batch of inductees, the Alumni Association’s Nigeria Chapter
now has 171 members.
The event was also an opportunity to honour the late President of the
Chapter, Adewale Talabi, who passed away last September. CEIBS Alumni
Ghana and Nigeria Chapters, including five of his EMBA 2009 Nigeria
classmates donated NGN3 million to his widow, Adebimpe Talabi.
theLINK Volume 2, 2017Iconic view from
Mr & Mrs Bund
Can you still afford to ignore Asia?
Observing from afar, is nothing like living it up close.
Business has moved East, and so should your MBA.
Come experience an FT Top-20 MBA
in the world’s most dynamic city.
www.ceibs.edu/mba For more info write jsteven@ceibs.eduFeature
48
Prof Chen Shimin’s
CEIBS MBA Journey
By Lei Na
D
espite his many years working as CEIBS MBA year, another one of his papers was accepted for publication
Programme Director, Prof Chen Shimin sticks by a highly-regarded Australian journal. And he co-authored
to his scholarly habits. His office door is always a paper, published by the American Accounting Association,
closed, though he has assured his colleagues that which won the 2017 Journal of Management Accounting
they may knock and come in whenever the light is on. Prof Research (JMAR) Best Paper Award.
Chen believes in the importance of democracy and efficiency in Like most scholars, Prof Chen’s office is packed with
running the MBA Department; so he listens to all suggestions material from the world of academia. Stacks of books and
before making decisions and regularly communicates with documents cover his desk, allowing him to readily switch
students to better understand them and their needs. Although between administrative and research work. There are a
administrative work takes up a lot of his energy, Prof Chen is few paintings on the wall. One was a gift from an EMBA
still unwaveringly dedicated to teaching and research. Last year, participant, and another – a landscape of horses on the prairie
he published a paper in one of the 50 journals used by Financial – was a gift from a colleague. The paintings add colour to the
Times to compile business school research rankings. This room and reflect Prof Chen’s easy-going and warm personality.
theLINK Volume 2, 2017Feature
49
He has been a university professor in 2001 when he met Prof Ding Yuan – community. “It seemed a little risky at
for most of his life, and he has obviously who was then working in France – at an the time,” he said with a smile, “but I love
enjoyed this academic journey over academic conference. At the time Prof challenges.” That may be because he is no
the years. In 1978, he began studying Chen was teaching in both Hong Kong stranger to overcoming hurdles.
accounting at the Shanghai University and America. In 2004, Prof Ding began B o r n i n S h a n g h a i , Pro f e s s o r
of Finance and Economics and stayed working at CEIBS and, while he was on Chen worked as a farmer in Fengxian
on to teach after obtaining his master’s a business trip to Hong Kong, the two District in his youth. He was among
degree. Eight years later, he left China professors ran into each other again. Prof the second batch of students to attend
to get his doctorate at the University of Ding invited Prof Chen to join CEIBS. university following China’s restoration
Georgia in the US. Then he taught at “Ding Yuan was not Dean at the time, of college entrance examinations after
Clarion University of Pennsylvania and but he played an active role in recruiting the Cultural Revolution. After years of
the University of Louisiana at Lafayette, professors for the school,” explains moving between the East and West, he
obtaining tenured professorships at both Prof Chen. While visiting his family in returned to his hometown to join the
universities. Prof Chen taught in Hong Shanghai, Professor Chen visited CEIBS CEIBS faculty, where he has taught for
Kong for eight years, on and off, and in to see if the school was somewhere he an unforgettable nine years. He has seen
2008 he gave up a tenured professorship could work. He enjoyed stimulating many positive changes in the prosperous
at the Hong Kong Polytechnic University conversations with other professors and city, and in the school, which leave him
to join CEIBS. was charmed by the school’s atmosphere. hopeful and confident about the future.
Prof Chen’s path to CEIBS began He decided to join the CEIBS Earlier this year, the Financial Times’
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50
2017 ranking of global business schools was released, and 2016 recruitment season. Within three months of graduation,
CEIBS’ MBA programme was ranked #11 globally and #1 in 93.4% of the MBA2016 graduates reported having received
Asia. This achievement is hardly surprising because over the at least one job offer and 92.7% accepted. Almost 81% of
last 13 years the CEIBS MBA Programme has consistently graduates successfully changed their career paths after their
been ranked within the Financial Times’ Top 25 global business MBA. Graduates have also seen a noticeable uptick in their
schools, in line with other world-class institutions. As he has salaries with almost 70% earning RMB300,000 – RMB600,000
done in previous years, Prof Chen sent out an email thanking per year, a 92% increase, on average, over what they earned
the CEIBS faculty and relevant departments. before their CEIBS MBA. In fact, the
He believes that this achievement is the percentage salary increase of CEIBS
result of the coordinated efforts of the MBA graduates was ranked 4th globally
entire school, and is indicative of the overall in 2016, and their weighted salary was
accomplishments of the CEIBS MBA ranked 14th.
Programme. We must A full-time English-language-
Prof Chen beams with pride whenever taught international programme,
he talks about the Programme that he has support them in CEIBS MBA is on par with those
led for five years: “It’s a flagship programme achieving their offered by other world-class business
at CEIBS. It represents CEIBS’ academic schools. Prof Chen attributes this to
and teaching standards globally. We are very
career goals. CEIBS’ world-class faculty which has
lucky; the school doesn’t financially rely on ensured the quality of the programme.
the programme at all,” he explains. “Instead, “Global Breadth” is a vital aspect of the
it provides abundant resources to support curriculum; for instance, every MBA
its development. CEIBS’ vision is to build student must take part in international
a world-class business school, and in order exchange programmes or overseas
to achieve this goal we must build a first- elective modules. They may also choose
rate full-time MBA Programme. Our entire team is working to take dual degree programmes with Cornell, Johns Hopkins
towards this goal.” and Tufts universities in the US.
He added, “Each MBA student has his own career goals. “China Depth” is the other core element of the
They are all here because they have encountered development programme. CEIBS MBA classes are already using a large
bottlenecks or because they hope to change their career path number of cases from the Chinese market, professors teach
or start a business. We must support them in achieving their management ideas based on Chinese practices, and most of
career goals.” Thanks to China’s economic development and the students’ internship and consulting projects are China-
the MBA Departments’ career development team – which based. The school has started a mandatory course, “China
Prof Chen lauds as “#1 in Asia” – CEIBS’ MBA Programme within the World”, to help students understand the country’s
offers numerous career opportunities for both Chinese and role and responsibilities in the fields of global politics,
international students. According to the CEIBS MBA2016 economics, society, and culture. Chinese language courses
Career Report, the school’s Career Development Centre (CDC) are also offered to international students to help improve
was instrumental in making students aware of more than their competitiveness in the Chinese market. In recent years,
800 positions available at 319 companies during the 2015 to many international students have chosen to stay in China
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51
MBA Department's Major Achievements
during Prof Chen Shimin's Tenure:
• Consolidated CEIBS MBA Programme’s leading position in reputable
global rankings. The programme has been ranked within the Top 25 global
business schools in the Financial Times' annual survey for 13 consecutive
years; was ranked first in Asia by Financial Times, Bloomberg Businessweek
and Forbes in 2015 and regained the first place in Asia in the 2017 Financial
Times rankings.
• Added entrepreneurship courses to the programme in 2013, set up eLab in
2015 and strengthened CEIBS’ focus on entrepreneurship.
• Helped streamline the requirements for all MBA students to attend
international exchange programmes or overseas elective modules, signed
dual degree programme agreements with Cornell University, which
strengthened the CEIBS MBA programme’s international dimension.
Further enhanced the MBA programme’s international dimension through
mandatory international experience for all students and signing the dual
degree agreement with Cornell.
CEIBS is indeed
• Launched a leadership module to help students further develop leadership an excellent
skills.
• Offered the “One-Year Option” in 2014, which made the programme more
platform.
flexible for students who return to their previous employers or the family
business.
• Launched the Dishuiquan loan project in 2016, which provides low-interest
loans to Chinese and international students.
• Launched the MBA Bootcamp in 2014, providing opportunities for
potential candidates to understand CEIBS at a deeper level.
• Initiated mutual-benefit cooperation in placement services with world-
famous business schools including HBS, LBS, INSEAD, IESE and IE
Business School.
• Helped students host extra-curricular activities including the renowned
TEDXCEIBS and VCIC East Asia Regional Finals.
• Promoted communication between MBA and EMBA alumni via annual
alumni activities, Mentoring Programme, recruitment, and internship
activities.
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52
to work with Chinese companies – an impressive
result of globalisation. “Internationally, we are the
business school with the best knowledge of China;
and in China, we are the most international
business school,” Prof Chen emphasises.
Birth of CEIBS eLab
During an academic visit to Israel four years
ago, Prof Chen was impressed by a local incubator
there and came up with an idea to build one at
CEIBS. After returning to China, he shared his
idea with school leaders and gained their support.
In April 2015, the CEIBS MBA Entrepreneurship
Lab (eLab) was launched at CEIBS Shanghai
Campus. Prof Chen has great expectations of the
eLab, which is now overseen by Professor Vincent
Chang. The eLab’s mandate is to create an
environment in which entrepreneurs can flourish
by accessing the knowledge and resources needed
to navigate and succeed in the real world.
The IDEA Challenge Programme, a CEIBS
eLab initiative, was launched in November
2015 under the guidance of Prof Chang. IDEA
represents four stages of a start-up project: Idea,
Design, Evaluation and Acceleration. To date,
the programme includes 40 start-up teams and
is strongly supported by venture capital funds
including the alumni company ChairMan Capital
and the alumni-initiated Prosperity Fund.
The eLab began in a small corner of the second
floor of the CEIBS Canteen. To Prof Chen’s delight,
after two years of development it has now grown
into a distinctive entrepreneurial platform on the
Shanghai Campus. It has received strong support
from large swathes of the CEIBS community, for
example alumni company Mohen Chao Design
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53
entrepreneurial and innovative gene is Prof Chen calls himself “a lucky man”.
bearing new fruit through the eLab. His wishes have been and continue to
be fulfilled with the passing of time. He
has a successful career, a happy family,
A New Challenge
Don’t think about and his two children are doing well in
Over the past 5 years, Prof Chen has their studies. However, behind the so-
the reward when been involved in pushing forward the called “luck” is his hard work from 8 in
you are making a development of the MBA Department. the morning to 6 every evening – and
It is no exaggeration to say that he is his insightfulness. “I often tell younger
contribution.
one of the best practitioners of CEIBS’ colleagues that they should do their best
motto “Consciousness, Innovation and to take ownership of whatever they do.
Excellence”. July 2017 marks the end In retrospect, this is the approach I take
of Prof Chen’s term in his current role when dealing with most issues. Don’t
Associates sponsored its interior design, with the MBA Department; he will soon think about the reward when you are
a signature style that has become face a new challenge – filling the role of making a contribution. When the time
synonymous with the eLab’s much Director of the CEIBS Case Centre. Back is right, your hard work will pay off,” he
larger, ultra-modern new location near in July 2013, the Shanghai Municipal says.
the MBA dorms. The incubator has also Government, after careful consideration, He adds, “CEIBS is indeed an
given back to the business community. selected CEIBS to build the “Shanghai excellent platform. All the g reat
It has provided specialised courses and MBA Case Development and Sharing achievements made either by me or
Entrepreneurship Bootcamps to more Platform” which focuses on management my colleagues are closely related to the
than 50 companies so far. With Prof in the Chinese context and aims to help platform. Without CEIBS, as individuals,
Chang at the helm MBA students who business schools across the world gain in- we would not have been able to achieve
get into the incubator and/or volunteer to depth knowledge of China’s economic so much.” Looking back on his time with
be part of its service team are among the environment. Following three years of the CEIBS MBA, Prof Chen is full of
main drivers behind the eLab’s day to day hard work, the platform has begun to gratitude, “I have to say special thanks
operations. In 2016, the eLab welcomed take shape. “In the past few years, thanks to Yvonne Li, Ma Ning and the entire
its new hosts – the MBA2018 freshmen to efforts made by Professor Liang Neng MBA team. Working with them over the
batch, a quarter of whom have experience and Research Fellow Dr Raymond Xu, the last five years has been a very enjoyable
in starting new companies. At night, the Case Centre has done a lot of work and experience. Although we may not have
CEIBS campus is quiet and peaceful, has provided its successors with a solid reached a consensus on every issue, we
but the eLab is abuzz with the sounds foundation,” says Professor Chen. “The have generally been a very harmonious
of budding entrepreneurs gathered CEIBS Case Centre has a vision, which is team and have accomplished a lot
for brainstorming sessions. Twenty- that when Chinese cases are mentioned together. I hope CEIBS will continue to
two years ago CEIBS, now a world- in an international context, listeners will excel and that the MBA programme will
renowned business school, grew out of an first think of CEIBS.” scale new heights.”
entrepreneurial vision and today CEIBS’ Looking back on his career path,
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54
Wang Cong: Applying
Research to our Everyday Lives
A
By Janine Coughlin cademic researchers have a lot in common with entrepreneurs –
both are looking to solve problems which affect our daily lives.
For Professor of Finance Wang Cong, the challenges of corporate
governance and mergers and acquisitions provide plenty of
inspiration.
“There are many mergers and acquisitions announced in the media and
these do impact the lives of ordinary people. If you work for the company being
acquired in the transaction, you care about whether it will lead to employee lay-
offs because that will impact your job security,” he says, when asked to elaborate
on his research interests. “Also, if you hold shares in the acquiring company, you
will care whether this company can make acquisitions that increase its value so
Fast Facts:
Research & Teaching Interests:
Corporate Finance, Corporate
Governance, Mergers &
Acquisitions, Executive
Compensation, Capital Raising
and Financing Strategies
Tip for Work/Life Balance: “I
learned tai chi when I was an
undergraduate student at Peking that the stock price of your shares will increase, creating value for you. These sorts
University. Since then I have of issues are quite interesting and important topics to research.”
been practicing it 15 minutes The research support that CEIBS provides to faculty was part of what attracted
per day. It is very helpful to calm him to leave a tenured position at Chinese University of Hong Kong (CUHK),
your mind and improve your where he was Associate Professor of Finance and an Outstanding Fellow of the
health.” Faculty of Business Administration. He moved to Shanghai in September 2016 to
join CEIBS but his first visit to the school was in 2015, to participate in a Finance
Symposium. “I spoke with Dean Ding Yuan and many other Finance Department
theLINK Volume 2, 2017Feature
55
colleagues,” he recalls. “I really liked them, and I also liked University, and then it was on to the US for a PhD in
the environment here, so I decided to join.” His wife and Finance at Vanderbilt University. However after five years
son enjoy living in China’s bustling economic capital and in Tennessee, his wife wanted a more lively, urban lifestyle,
it’s just a short trip back home for Professor Wang to visit so he took the faculty position at CUHK. They spent nine
his parents. years there before Professor Wang made the move to CEIBS,
He grew up in Shandong Province, and did his joining distinguished faculty such as his academic idol,
undergraduate degree at Peking University’s Guanghua Baosteel Chair Professor of Economics Wu Jinglian. “When
School of Management. He moved to Singapore to do a I was still an undergraduate I read his books on China’s
Master’s Degree in Economics at Nanyang Technological economic reform. I feel quite honoured being a colleague of
Professor Wu,” he says.
Professor Wang is well on his way to building his own
impressive body of high impact research. While at CUHK
he received that institution’s 2010 Young Researcher Award,
and a paper he wrote won the 2015 Emerald Citations of
Mergers and acquisitions
announced in the media do
impact the lives of ordinary
people.
Excellence Award. Two of his papers are among the top 10
most-cited articles published by the Journal of Finance in
2007 and 2009 respectively; the publication is among the 50
journals that the Financial Times uses when compiling its
research rank for business schools.
Another FT50 journal, the Review of Financial Studies,
recently published a paper Prof Wang co-authored that
explores a timely issue – the implications of the strategies
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56
that multinational companies use to shelter their foreign is large acquisitions,” he explains. “We have seen cases like
earnings from taxes. Microsoft paying more than US$8 billion for Skype, which
“Multinational corporations in the US hold trillions of is based in Luxembourg, a tax haven country in Europe.
dollars of cash in foreign countries. This is because for their Microsoft also paid more than US$7 billion to acquire
foreign earnings, they only need to pay taxes to the foreign Nokia, another European company. Three years later
government at the foreign tax rate,” Professor Wang says, Microsoft had to sell Nokia for only US$350 million, so
explaining his research. “If they want to repatriate this cash essentially over three years it lost over US$7 billion. This is
back to the US then they have to pay the US government at an example of the so-called over-investment problem.”
the US corporate tax rate, which is normally much higher.” The significance of corporate tax strategy has also
While this strategy may save a company on taxes, been making the news in recent times. First, the European
Professor Wang’s research shows this comes at a cost. “In my Union ordered Apple to pay US$14 billion in back taxes
paper we found that shareholders place a huge discount on plus interest on earnings it had been stashing in Ireland,
the foreign cash companies hold on their balance sheets,” he and it accused the Irish government of providing illegal
says. state aid to the iPhone maker by allowing it to shelter its
There are several reasons for this, the first being the money from tax collectors there. Both Apple and the Irish
tax bill that will be due down the road if the money is government are disputing the ruling. Then, in the wake
eventually repatriated. The second is that cash parked of the Brexit vote, German Chancellor Angela Merkel said
abroad won’t be used for domestic investment, which means that the EU will need to relook at its corporate tax policies.
the company may have to rely on external capital markets to In addition US President Trump made promises on the
raise these monies, and will incur financing costs. Third, it campaign trail about changing US tax regulations to
may lead to inefficient foreign over-investment. encourage multinationals to move their foreign earnings
“One channel that these MNCs spend their cash on back to the US.
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