Allsop auctions service summary
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allsop auctions service summary
Service Summary In 2018 Allsop sold over three times as much as its nearest competitor by value 2 Allsop Auctions Service Summary
1. Introduction 4
2. Why sell at auction? 5
Contents 3. Why Allsop? 6
4. The auction process 12
5. 2018 auction dates 15
6. Highlights 16
7. Contacts 20
Allsop Auctions Service Summary 3
1
Introduction
Allsop LLP run the largest property auction departments
in Europe through two highly experienced teams.
Our Residential Auction department is headed by
partners Gary Murphy, Chris Berriman, Stuart Gayer,
Jourdan Prowting and Richard Adamson, together with a
dedicated support team of 18. Our Commercial Auction
department is headed by partners Patrick Kerr, Duncan
Moir, George Walker, Mark Gower and Alex Neil,
supported by a team of 16.
A minimum of six commercial and seven residential sales
are held every year, offering a wide range of lots.
We take great pride in the level of service we offer to our
clients. Our service is enhanced by our awareness that,
not only do we have a duty to achieve the best possible
price for our clients, but also a duty of care to our many
bidders. These bidders have come to rely on
the high quality of the information contained in our
catalogues and the level of service we provide, enabling
them to purchase at auction with confidence and ease.
4 Allsop Auctions Service Summary
2
Why sell at auction?
Speed
The entire process, from instruction to exchange of
contracts, can be achieved within as little as six to eight
weeks.
Auction is regarded Certainty of sale
The auction method offers an exceptional degree of
as the optimum certainty that a sale will be achieved on auction day.
method of disposal A binding legal contract is formed on the fall of the
hammer. The buyer is committed and no
for a wide range of further negotiation can take place.
sellers.
Best price
If prepared properly an auction should generate a number
of bidders for each property. The atmosphere created can
be extremely exciting and the process of competitive
bidding will help to achieve best price on the day.
The perfect auction lot is one that creates competition. For
example, properties in desirable locations, well-let
investment stock and properties suitable for a variety of
alternative uses often achieve higher prices at auction.
Auction can also be a great way to determine the true
value of unusual lots that may be hard to price.
Transparency
An auction sale is totally transparent and provides the
seller with the assurance that the best possible price has
been achieved in open competition. Where the seller has a
duty to obtain best price, for example a charity or local
authority, auction helps to discharge that obligation in a
public way.
Multiple disposals
A large number of properties can be included in an auction
and sold on the same day.
Allsop Auctions Service Summary 5
3 The UK’s no.1 property auctioneer
Why Allsop?
Commercial & residential auction totals raised 2017
£1.1bn
£1bn
£900m
£800m
£700m
£600m
£500m
Total (£m)
£400m
£300m
£200m
£100m
0
Allsop Savills Acuitus Barnard iam-sold Clive
Marcus Emson
Souce: EI Group
Experience & service
Allsop has been synonymous with auctions for over 100
years and our auctioneers are amongst the most respected
in the industry.
We offer a streamlined service aimed at getting the best
price for your property with the minimal amount of stress.
6 Allsop Auctions Service Summary
Impartial advice
When advising on sales we always consider whether a
property is more suitable for sale by auction or private
treaty. Allsop offers both methods. Our auction and
private treaty departments effectively work as one
team, ensuring that our advice is impartial and carefully
considered.
Unrivalled market exposure for
your property
For every property offered in our auction sale we
guarantee unrivalled exposure to the market.
Direct marketing
• Online catalogue sent to our database of 120,000
registered subscribers from the UK and overseas
• 5,000 printed catalogues mailed out for each
auction
• Targeted e-mails are sent to relevant third party
databases
• We have separate databases for commercial and
residential buyers but market to both. Competition
for mixed use buildings will be maximised by
marketing to both Our subscriber database is
the largest of its kind
Allsop Auctions Service Summary 7
Global online exposure
• On average our online catalogue receives circa 130,000 visits from over 150 countries in the
three week marketing period prior to an auction
• Residential properties are listed on the major portals, including Rightmove, Zoopla and
Primelocation
Targeted online advertising
• A campaign on Google targets buyers by serving them adverts based on their search terms
• A digital advertising campaign targets buyers across a network of sites based on their recent
browsing history
• A digital remarketing campaign targets users who have already visited the site, enticing them
to return
In 2017 our online advertising campaigns:
• Were served to over 5m people
• Resulted in over 136,000 clicks to the online catalogue
• Attracted a new online audience, with circa 70% of sessions from new visitors
Print advertising
A targeted advertising campaign is placed across a range of publications including:
• Trade press
• Regional press
• National press
PR and social media
Our in house PR team works alongside our external advisers to carefully manage news
stories and raise awareness of an auction sale through international, national and
regional press coverage. Auction dates and selected properties are promoted across
our social media sites.
8 Allsop Auctions Service Summary
2.63m visitors to the residential and commercial
online catalogues from 208 territories in 2018
Client: Allsop
Source: Estates Gazette (Main)
Date: 05 May 2018
Page: 48
Reach: 20889
Size: 428cm2
Value: 2602.24
Allsop
The Times (Business)
8 February 2018
Client: Allsop
Source: The Times (Bricks and Mortar)
Date: 09 February 2018
Page: 2
Reach: 450064
Size: 404cm2
Value: 12313.92 Client: Allsop
Source: Evening Standard (Main)
Date: 02 May 2018
Page: 12
Client Allsop Reach: 867325
Source Property Week Size:
Value:
162cm2
12482.1
Date 7 July 2017 Client: Allsop
Source: Evening Standard (Main)
Date: 02 May 2018
Page: 12
Reach: 867325
Size: 162cm2
Value: 12482.1
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Allsop Auctions Service Summary 9
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Nationwide experience
We offer property throughout the UK and have nationwide experience and expertise.
Regional distribution of properties offered at Allsop auctions 2017
Commercial
Percentage of properties offered 2018 Value of properties offered 2018
South East
South East
North East
London
London
North West
South West
North East
North West
South West
West Midlands East Anglia
East Midlands West Midlands
Wales East Midlands
East Anglia Wales
Scotland Scotland
Northern Ireland Northern Ireland
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 0 10m 20m 30m 40m 50m 60m 70m 80m 90m 100m 110m 120m 130m 140m 150m 160m 170m
Residential
Percentage of properties offered 2018 Value of properties offered 2018
London London
South East South East
North East North West
North West South West
South West North East
East Midlands West Midlands
West Midlands East Anglia
East Anglia East Midlands
Wales Wales
Northern Ireland Northern Ireland
Scotland Scotland
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
0 10m 20m 30m 40m 50m 60m 70m 80m 90m 100m 110m 120m 130m 140m 150m 160m 170m 180m 190m 200m 210m 220m
10 Allsop Auctions Service SummaryWe achieve results
£1.034bn
raised in 2017
Residential Commercial
Commercial auction results 2017
Auction Date Lots Offered Lots Sold Percent Sold Total Raised
Feb-17 147 133 91% £64,056,000
Mar-17 157 137 87% £93,429,000
May-17 173 137 79% £107,504,000
Jul-17 174 154 89% £90,480,000
Oct-17 276 239 87% £161,408,000
Dec-17 150 121 81% £92,077,000
Total 1,077 921 86% £608,954,000
Residential auction results 2017
Auction Date Lots Offered Lots Sold Percent Sold Total Raised
Feb-17 246 202 83% £64,458,000
Mar-17 204 145 72% £53,382,000
May-17 227 193 86% £73,789,000
Jul-17 233 177 76% £52,472,000
Sep-17 205 163 80% £71,285,000
Oct-17 250 183 73% £63,605,000
Dec-17 185 159 86% £46,438,000
Total 1,550 1,222 79% £425,428,000
Allsop Auctions Service Summary 114
The auction process
1 2 3 4 5 6
Appraisal Instruction Inspection Marketing Auction Completion
2 weeks 3 weeks 1 day
1. Appraisal
The initial consultation usually offers a no obligation
appraisal with advice on whether the property is suitable
for sale by auction. An estimated sale price and
recommended reserve price is provided.
2. Instruction
We will agree with you our terms and conditions of
appointment, including entry fees and commission.
3. Inspection
Once we have been formally instructed, the property will
be inspected by one of our surveyors, measurements will
be taken where appropriate and the property will be
photographed.
Draft sales particulars will then be sent to you and your
solicitors for approval. Your solicitor will be asked to
prepare a legal pack, which will be made available during
the marketing period by post or online.
12 Allsop Auctions Service SummaryIt is important to set the guide price at a realistic level Reserve price
which is attractive to buyers. This will generate In light of the feedback received during
competitive bidding in the auction room to ensure that the marketing campaign, we will advise
best value is achieved. if the previously agreed reserve price
needs to be amended. This will be done
4. Marketing a few days before the auction. This is
Routes to market the level below which we will not be
We pride ourselves on the depth of our market. Every authorised to sell. At this stage we are
property in our catalogue benefits from unrivalled almost always in a position to gauge the
exposure and an intensive marketing campaign (as level of interest in the property and will
outlined in section three). often know the identity of the people
who are likely to be bidding for it.
Reporting
During the marketing period, all interest and enquiries are
logged. We maintain close contact with all serious buyers
and record the number of enquiries made. In such a way,
we are able to advise you of the strength of interest in
your property, as well as reporting any price indications or
offers made prior to sale.
Allsop Auctions Service Summary 135. Auction day
Well attended auctions
Throughout the day over 1,000 people attend each of our
auction sales, creating the buzz and atmosphere crucial to
ensure a successful and profitable outcome for your property
disposals. Buyers are also able to bid remotely via telephone or
Bid remotely online.
The fall of the hammer
In the UK, on the fall of the auctioneer’s hammer there is a
binding contract and the purchaser is legally obliged to complete
the purchase. A 10% deposit is paid to Allsop LLP in the room,
Via proxy and for residential sales a buyers fee is payable.
The exchange of signed memoranda is supervised and
conducted by our solicitor immediately after the fall of the
hammer, and all required Anti-Money Laundering checks are
carried out. In the unlikely event of any queries of a serious
nature being raised, this would be discussed with yourselves
Online
and/or your appointed solicitor.
What happens if the property does not sell on the day?
In the event of any lot remaining unsold, we normally expect our
instructions to continue for a period of 45 days after the sale.
We will contact all previously interested parties and request best
Telephone bids. In our experience sales are more likely to be agreed
immediately following the sale, when post-auction interest is at
its strongest.
Selling at auction in
6. Completion
four simple steps
Once the property has sold, completion usually takes place
- watch our video between 20 to 30 working days after the auction.
guide on the Allsop
You Tube channel
14 Allsop Auctions Service Summary5
2019 auction dates
Residential
February 2019 March 2019 May 2019 July 2019
14th 28th 30th 18th
September 2019 October 2019 December
19th 31st 2019 17th
Commercial
February 2019 March 2019 May 2019 July 2019
5th 26th 20th 9th
October 2019 December 2019
23th 9th
Allsop Auctions Service Summary 156
Sold
£2m
Greenford, Middlesex
Former health care centre with potential for
redevelopment
Highlights Sold
Residential £1.3m
Sold
£610,000
Belfast, Northern Ireland
Former health care centre with potential for
redevelopment
Sold £3.44m
Teddington, Middlesex
Two-bed house subject to a
regulated tenancy
Sold
£1.15m Clapham North, London SW9
Site comprising end of terrace corner building and former
rehabilitation centre
Sold
£1.8m
Paddington, London W2
Two units in Grade II listed building Prestbury, Cheshire
with planning for a single two-bed Six-bed house with large garden and swimming pool
property subject to an AST
16 Allsop Auctions
Allsop Auctions Service
Service Summary
SummarySold Sold
£1.555m £2.355m
Coaley, Gloucestershire
Grade II listed six-bed house with two bed barn
conversion, swimming pool, orchard and paddock
Sold Whitechapel, London E1
£1.615m Building with planning for retail unit
(A1 Use) and seven apartments
Sold
£445,000
Battersea, London SW11
Six storey mixed use building providing ground floor shop
and four flats subject to ASTs
Sold £1.44m
Leeds, West Yorkshire
Ground rent investment secured
upon block of 74 apartments
Sold
St Ives, Cornwall £2.505m
Three-bed detached house overlooking Porthmeor beach
Sold Prior
West Hampstead, London NW6
Crawley, West Sussex Mid terrace six-bed house with
Office building with planning granted for 111 flats and PD garden and first floor roof terrace
consent for further 76 flats
Allsop
Allsop Auctions
Auctions Service
Service Summary
Summary 17
176
Sold
£1.08m
(4.7% NIY)
Stow-On-The-Wold - BANK
An attractive Lloyds Bank let at £53,700pa until 2022
Sold Mar
Highlights 2017 £2.45m
Commercial (4.72% NIY)
Sold
£1.51m
(7.35% NIY)
London N22 - RETAIL
Two shops with maisonette above, and lapsed consent
for 9 flats. Total rents £122,983pa.
Sold
£945,000
Basingstoke - INDUSTRIAL (4.46% NIY)
Multi let industrial estate comprising
15 units, fully let. Total net rents
£117,752pa.
Sold
£970,000 Bridgnorth - RETAIL
(4.85% NIY) A double fronted town centre shop within an attractive
market town let to WH Smith on a new 5 year lease
renewal. Current rent of £44,500pa.
Sold
£1.75m
(7.34% NIY)
Chesterfield - RETAIL
Attractive Co-Op convenience store
with parking. Let at £49,725pa with
RPI linked reviews until 2031 without
breaks. Yeovil - INVESTMENT
Well located Yodel distribution warehouse let at
£136,400pa until 2022.
18 Allsop
Allsop Auctions
Auctions Service
Service Summary
SummarySold Sold
£4.47m
£7.1m
(5.74% NIY)
(5.1% NIY £321
psf cap val)
St Albans - OFFICE
City centre office let to charity and The Secretary of State.
Total rents £388,844pa. Future residential potential. Smethwick - RETAIL
Freehold parade comprising 21
Sold shops, 6 flats and potential for further
£660,000 residential conversion. Total rents
(4.00% NIY) £273,566pa.
Sold
£895,000
(4.34% NIY)
Edgware - RETAIL
A shop plus two self-contained flats located in a
prosperous London suburb let on an overriding lease at
£27,500pa.
Sold
£1.67m Loughborough - BANK
(3.67% NIY) Well located town centre bank
entirely let to Bank of Scotland Plc on
a lease expiring in 2031 without
break at £41,000pa.
Sold
Buckhurst Hill - RESTAURANT £4.1m
(£522 psf cap val)
Attractive restaurant let to Prezzo Limited until 2045 without
breaks at £65,000pa.
Sold
£3.3m
(2.88% NIY)
London E1 - BANK
Grade II Listed former bank on
Shoreditch High Street extending to
7,855 sq. ft. with redevelopment
potential.
London NW11 - MOTOR TRADE
Petrol filling station let to Co-Operative Foodstores Ltd
until 2027 at £101,177pa with fixed uplifts.
Allsop
Allsop Auctions
Auctions Service
Service Summary
Summary 19
197 Residential Auction department
T: +44 (0)20 7494 3686
E: firstname.lastname@allsop.co.uk
Gary Murphy Chris Berriman Stuart Gayer Jourdan Prowting
LLB FRICS BA MRICS MNAVA
Partner & Auctioneer Partner & Auctioneer Partner Partner
Richard Adamson Jamie Clarke Simon Hepworth Jimmy Bruce
BA DipSurv
Partner & Auctioneer Partner Partner Partner & Auctioneer
Zoe Baxter Tom Wright Laura Kerr Will Taylor
MRICS MRICS MRICS
Partner Associate Associate Associate
20 Allsop Auctions Service SummaryGabriella Brunton Philip Jackson Tracy Barker-Chaplin Sarah Bathurst Brown
MRICS
Surveyor Regional Auction PA PA
Surveyor
Alice Carroll Pam Huggett Zoe Driscoll Jenny Stevens
PA Viewings Co-ordinator Legal Administrator Auction Administration
Simon Bates
Administrator
Allsop Auctions Service Summary 217 Commercial Auction department
Contacts T: +44 (0)20 7543 6780
E: firstname.lastname@allsop.co.uk
Patrick Kerr Duncan Moir George Walker Mark Gower
FRICS FRICS FRICS MRICS
Partner Partner & Auctioneer Partner & Auctioneer Partner
Alex Neil Neil Mackilligin Gregor Campbell Philip Parsons
MRICS FRICS MRICS MRICS
Partner Consultant Partner Partner
Chris Childs Jonathan Wright Will Clough Ben Hodge
MRICS MRICS MRICS MRICS
Partner Partner Associate & Associate
Auctioneer
22 Allsop Auctions Service SummaryDoug Guild Tom Hanson Antonia Beech Amy Heuch
MRICS MRICS
Senior Surveyor Senior Surveyor Auction Assistant Auction Assistant
Charlotte Sloan Chattie Webb-Bowen Amelia Sweetland
PA PA PA
Allsop Auctions Service Summary 23Services Contacts
Affordable Housing Head office
33 Wigmore Street, London W1U 1BZ
Auctions Tel: +44 (0)20 7437 6977
Build to Rent City office
2 Copthall Avenue, London EC2R 7DA
Tel: +44 (0)20 7588 4433
Business Rates
Leeds office
Development Agency & Advisory 8th Floor, Platform, New Station Street, Leeds LS1 4JB
Tel: +44 (0)113 236 6677
Insolvency
Brighton office
Investment (Sales & Acquisition) Princes House, 53-54 Queens Road,
Brighton BN1 3XB
Lease Consultancy Tel: +44 (0)1273 322 013
Letting and Management
www.allsop.co.uk
Office Leasing (Central London)
Private Rented Sector
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