Agoda's most comprehensive - marketing program - Agoda Partner Hub

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Agoda's most comprehensive - marketing program - Agoda Partner Hub
Agoda’s
most comprehensive
marketing program
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Online                                            Increase online exposure

                                                  Boost impressions to increase your brand awareness

Marketing                                         and gain competitive advantages

made easy
Make the best use of Agoda’s online
marketing capabilities and focus on yielding
by staying in control of your rates               Convert more valuable
                                                  customers

                                                  Target the right audience with Agoda’s advanced
                                                  targeting technology and maximize your revenue

                                               Note: All metrics are averaged out by number of hotels.
                                               Duration 90 days from the effective date in 2019.                                    2
                                                                                       Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Agoda:
Best in class for online marketing
                                                                                                 Agoda is one of the
                                                                                                   fastest growing
+4,000                       +50                             +10,000                                 OTAs, with the
Employees, including
engineers and online
                             Offices globally
                             to strengthen local
                                                             Globally affiliated partners from
                                                             multiple industries
                                                                                                 largest presence
marketing experts            marketing campaigns                                                       in Asia, both
                                                                                                         outbound and
                                                                                                              inbound
+15                          USD 4.96 B                      + 2 million
Years of experience          Spent on online marketing, as   Properties displayed on
in developing                part of Booking Holdings,       agoda.com
state-of-the-art marketing   the global leader in online
algorithms                   traveling

                                                                                                                                                3
                                                                                                   Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Multi-channel visibility boost
at every step of the booking journey

 Pay-per-click   Meta-search Engines   Affiliate Platforms   EDM Marketing                        Direct Access

                                                                                                                          4
                                                                             Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Innovative demand driven marketing drives higher
conversion & revenue

   Preferred partner logo                                  Enhanced AD spending
   Property highlighted with the logo for                  Agoda enhances bidding on its paid channels to capture
   greater visibility and higher conversion                customers outside of agoda.com

   Boost in ranking                                        Greater affiliate exposure
   Property boosted in ranking for greater visibility &    Property prioritized for greater visibility on affiliate
   impressions on Agoda’s website and mobile app           platforms

   “Hyper” gift cards                                      Increased EDM presence
   Agoda invests further in its loyalty program to drive   Agoda preferentially targets / retargets customers via
   higher conversion                                       email and other communication channels

                                                                                                                                        5
                                                                                           Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Direct Access:
Be more visible & convert more

        Boost in ranking                 Preferred partner logo                   “Hyper” gift cards
 Appear higher in the search results   Increase your conversion rate with   Incentivize potential customers with
      with the ranking boost               the Preferred Partner logo        up to 4x higher AgodaCash amount

                                                                                                                                  6
                                                                                     Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Greater affiliate exposure:
Reach broader market audiences beyond Agoda
       Increased exposure via          Prioritized affiliate campaigns
      our vast affiliate network             for AGP properties

                                                                                                     7
                                                        Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
Sign up now directly on YCS:
Visit the marketing tools section in YCS to
activate AGP today
Step 1:                      Step 2:          Step 3:  AGODA
Login to YCS >>              Click on         Confirm details and click on
Marketing Solutions >>
Agoda Growth Program (AGP)
                             “ACTIVATE AGP”           GROWTH
                                              “ACTIVATE PROGRAM”

                                                     PROGRAM

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                                                       Confidential © 2020 Agoda. All rights reserved.
Agoda's most comprehensive - marketing program - Agoda Partner Hub
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