ACTION KIT - Charte de la Diversité Lëtzebuerg
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CHARTE
de la DIVERSITE
LËTZEBUERG
05.07.2021
ACTION KIT
Luxembourg’s leading network for Corporate Responsibility
1
On May 20th, Luxembourg is celebrating This national day will also be marked by
its seventh edition of the Diversity Day the strong support of Ms Corinne Cahen,
Minister for Family, and Integration and
Lëtzebuerg, its national day of diversity. Patron of the Charter, who will be on the field
to encourage initiatives and best practices.
Organised by the Diversity Charter All aspects of diversity will be celebrated,
Lëtzebuerg, this event aims to bring together and issues as varied as gender equality, sexual
companies, public organisations, and non- orientation or identity, physical appearance,
profit organisations around the common disability, family situation, educational level,
aim of promoting diversity. Challenging origins, beliefs or cultural differences etc.
misconceptions and stereotypes, the will all be showcased.
country will be able to assert itself in all its
diversity, celebrating the recognition of each
Making people aware of the stakes of diversity
individual’s talents and working towards
and celebrating plurality as a source of
a more inclusive society.
“In a company, Diversity refers to
enrichment are decisive factors in building a
“living together”, a driving force for social and
the variety of human profiles that can All organisations set up in Luxembourg are economic performance in the Grand Duchy.
invited to “act for diversity” on that day,
exist in it: country or region of origin, whether they are private companies, public
Communication plays an essential role in
neighbourhood, family, name, culture, organisations or non-profit organisations,
raising awareness, and organisations are
age, gender, physical appearance,disability, irrespective of their size, and whether or
not they are signatories of the Diversity
invited to relay this effort for diversity,
sexual orientation, diplomas, etc. Charter Lëtzebuerg. Although promoting
among other things by using the diversity
communication kit presented here.
diversity is a continuous effort and a long-
The notion of Diversity reflects term commitment, next May 20th will be a
the entirety of personal, social, and privileged opportunity for organisations to
illustrate their commitment by concrete
organisational characteristics which actions for all their employees. Some
partake in the construction of the identity of the possible approaches are detailed in
and personality of individuals.”
this document. Looking forward to
seeing you on May 20th.
(Practical Guide on Diversity Management, 2013, Diversity Charter Lëtzebuerg) Thank you for taking
a stand for diversity.
2 3
Table of contents
A. Diversity Day Lëtzebuerg 6
A rich programme under the slogan ‘‘Act for diversity’’ 8
B. Orientations for actions 11
Commit 12
Raise awareness 18
Educate (oneself) 26
Innovate 28
Create partnerships 32
Get inspired 36
Be connected 38
C. Communication tools 41
Use of the logo 42
Your email signatures to match the colours of Diversity 46
Your websites, intranet and blogs: platforms of your commitment 48
Social networks for optimal viral communication 50
Posters and flyers for your off-line communications 52
D. The steps to remember 55
Involvement of the organisations: commit in 3 steps 56
4 5
Diversity Day
A
Lëtzebuerg
6 7
Diversity Day Lëtzebuerg
A
A rich programme under the slogan “Act for diversity” Several marking moments on the agenda of this national Diversity Day
MORNING AFTERNOON 18h00 - 19h30 Actions implemented in (Virtual) Official visit
Actions carried out in participating organisations Diversity Awards participating organisations Minister Corinne CAHEN will be
(followed by a closing cocktail) present to promote best practices and
Official visit on the field and on-line Many initiatives will raise the employees’
encourage actions in favour of diversity.
awareness on diversity as a source of
wealth in organisations across Luxembourg.
Diversity Awards
All organisations set up in the
The 4th Diversity Award ceremony will
Grand Duchy can participate:
close the national Diversity Day Lëtzebuerg.
• Companies: small to large-sized;
all fields of activity;
• Public entities and services: cities
and towns, schools, care centres,
transportation, etc.;
• Non-profit organisations;
• Whether they are signatories
of the Diversity Charter
Lëtzebuerg or not.
More information on the
Diversity Charter website.
www.chartediversite.lu
8 9
Orientations
B
for actions
10 11
COMMIT
COMMIT
B Orientations for actions
COMMIT
RAISE AWARENESS
1. 2.
Incorporate diversity Adapt the governance
EDUCATE (ONESELF)
Success through differences
into the values of the ING Luxembourg of the organisation
organisation
The national Diversity Day Lëtzebuerg The national Diversity Day Letzebuerg can
is a good opportunity to formalise your be an opportunity to set up a structure in
ING has taken the initiative
organisation’s commitment to diversity. to distribute a Manifesto (en / fr) to each charge of diversity issues.
employee and newcomer which describes
INNOVATE
• Enshrine Diversity as a key value of the company’s commitment towards • Appoint a diversity officer;
the organisation; diversity. It shows how to act for diversity
and how it is generating success. • Create a Diversity Working Group
• Support this statement by articulating and/or a Steering Committee for
it with the organisation’s purpose diversity projects.
and strategy. Point out its benefits.
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A diversity policy may seem virtuous
Signing the Diversity Charter Lëtzebuerg On May 20th, for example;
but low-priority because its effects
are not identified;
• Official launch of this Group/
• Formalise this commitment by Committee and appointment of its
creating a specific charter or by members;
adapting the organisation’s charter;
• This Group/Committee’s first meeting.
• Communicate these values intern-
ally and externally;
GET INSPIRED
• Highlight the management team’s Companies that wish to show their
strong and determined commitment commitment towards diversity can officially
sign the Diversity Charter Lëtzebuerg on
to this common vision.
28 September 2021 and use the Diversity Day
to communicate their commitment to
their staff, clients and/or suppliers.
BE CONNECTED
* For more information
on past initiatives:
chartediversite.lu/en/pages/
diversity-day
12 13
COMMIT
COMMIT
B Orientations for actions
COMMIT
RAISE AWARENESS
Celebration of Diversity
HSBC Luxembourg
As a result, for the 6th edition of Diversity
Day in 2020, Ms Corinne Cahen,
EDUCATE (ONESELF)
Minister of Family, Integration and
the Greater Region participated in
several online events, which ensured HSBC Luxembourg organised an all-staff
Zoom call to celebrate the diversity within
a commitment, number of participants their employee population as well as their
and quality of presentation comparable past accomplishments in the Diversity
to face-to-face events. & Inclusion space. The event included
The health crisis that emerged in 2020 the acknowledgment of differences
and the restrictions that followed have Therefore, in 2021, the Diversity
from the perspective of nationality, race,
led many organisations to prefer the gender, sexual orientation, age, parent
Charter Lëtzebuerg warmly invites you carer responsibilities, career background
INNOVATE
digital format when organizing their to consider the digital format for your disability and more.
diversity events and actions. diversity actions! Here are a few ideas:
This method has demonstrated • Online training: non-discrimina-
many advantages. First, it tory recruitment, conscious bias
allows to reach a wider audience, and stereotypes...
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whether at the national or global
level. At the same time, it offers • Virtual one-on-one meetings:
a greater choice of speakers, while interviews with staff members,
reducing costs and simplifying logistics. with experts in diversity and
inclusion, with associations...
The organisation of digital events also
• Online awareness-raising activities:
gives the possibility to keep track of
creation of communication
what has been said and done and allows
campaigns, round tables...
the organiser to reuse the presentation
GET INSPIRED
elements at subsequent events. • Online activities: live courses,
diversity quizzes...
Learn more in the pages of this kit!
BE CONNECTED
* For more information
on past initiatives :
chartediversite.lu/en/pages/
diversity-day
14 15
COMMIT
COMMIT
B Orientations for actions
COMMIT
RAISE AWARENESS
3.
Facilitate the creation
EDUCATE (ONESELF)
Launch of an inter-company
of networks LGBT & allies network
State Street
Networks to promote diversity enable
people to connect and share experiences
and work towards valuing the talents of
all individuals.
They may be dedicated to different In 2018, the Diversity Day coincided
INNOVATE
aspects of diversity (gender equality, with the International Day Against
Homophobia and Transphobia, which
generational equality, cultural diversity,
is why State Street, Linklaters and a
etc.). dozen other companies seized the
opportunity of this day to launch their
They can be limited to the organisation Professional LGBT & Allies network
itself or be specific to a sector in which to unite collaboration on this topic in
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stakeholders can come together around Luxembourg.
diversity issues that they have in common
(construction industry, educational
sector, etc.).
On May 20th, organisations can: United in diversity:
joint event for diversity
• Create an internal network; ANABL (United in Diversity)
• Join or create a network in one’s
sector.
GET INSPIRED
On 12th May 2015 “United in Diversity”, Diversity Day 2018 - Professional LGBT
which is a network of North American banks & Allies Network launch at State street
in Luxembourg, organized a conference
about unconscious biases, which was
BE CONNECTED
followed by a networking lunch.
* For more information
on past initiatives :
chartediversite.lu/en/pages/
diversity-day
16 17
COMMIT
B Orientations for actions
RAISE AWARENESS
RAISEAWARENESS
AWARENESS
1.
RAISE
Make Diversity visible
EDUCATE (ONESELF)
A photo exhibition to reflect diversity Staff diversity in the service
Avery Dennison of clients and patients
Communication is a key pillar of diversity
Centre Hospitalier de Luxembourg (CHL)
action. Making people aware of the stakes
linked to diversity, challenging misconcep-
tions and stereotypes, showcasing plura-
lity as a source of richness, and valuing
individual talents, these actions must all
be supported by communication opera- Avery Dennisson organized a photo
tions. These can take on many forms, and exhibition for its collaborators showing The CHL presented its 2014 ‘‘Diversity
INNOVATE
next May 20th will be a chance for twenty portraits that highlight the Booklet’’, addressing the diversity of the
unpre-cedented coverage. characteristics of its employees (different employees, which serves the patients’
ages, origins, disability, nationality, etc.). diversity. To illustrate the booklet an
exhibition of informative posters and
• Set up an exhibit on the theme
testimonies was set up in the main entry.
of diversity;
The diversity of staff can thus be showcased • Adapt the communications material
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on the organisation’s premises (supported to the colours of diversity.
by figures, photo portraits or a wall on
which instantaneous pictures of the • Create special theme issues or The thread of diversity
employees/clients are added all day). reports: newsletter, internal blog, AXA Assurances
internet, extranet, etc.;
• Disseminate a brochure or flyer
for the employees and/or stakeholder; • Showcase the diversity of the
organisation and inform on concrete
commitments and measures;
• Publish interviews of the employees
GET INSPIRED
In order to highlight cultural diversity at
or stakeholders; Axa, a wire of diversity has been placed
in a common place. Each employee
• Show a short film on the diversity of has completed a Diversity fact sheet
the organisation. containing information about their origins,
nationalities or languages and attached it
to the diversity wire, thus exposing the
variety of their profiles.
BE CONNECTED
18 19COMMIT
B Orientations for actions
RAISE AWARENESS
RAISEAWARENESS
AWARENESS
2.
RAISE
Organise in-company
EDUCATE (ONESELF)
Talkin4bout our new generations Getting to know the other better
diversity meetings Linklaters to work better
PROGroup SA
In order to raise awareness of the
organisation’s richness in an interactive
way, several options are possible on May 20th:
• Organise a Market Place involving
For the Diversity Day in 2016, Linklaters A ‘‘game’’ (a mix between Bluff and Cluedo)
the persons in charge of diversity
INNOVATE
hosted a conference on generation X and was organized all day long to exchange an
and a stand that offers more generation Y. Both generations shared get to know the others better. Enigma and
information on the issue and on their their stories about mutual learning quizzes have enhanced the day.
organisation’s commitment; and how to make the most of these
generational complementarities.
• Organise an in-company
conference on the subject of
diversity (global or specific to one of
CREATE PARTNERSHIPS
its aspects) and involving the senior
management; Diversity rallye Act for inclusion Welcome to Diver-City!
• Host a multicultural buffet or Ecole Internationale de Differdange Société Générale Luxembourg RBC Investor & Treasury Services
Esch-sur-Alzette
diversity menu. Employees are invited
to share special dishes from their
region or country of origin.
GET INSPIRED
The International School of Differdange For Diversity Day 2018, Société Générale RBC offered its employees to learn about
and Esch-sur-Alzette has organized Luxembourg wanted to promote 6 diversity themes through the organisation
a series of activities on the theme of equal opportunities for young people, of stands on: equal opportunities, languages,
diversity for its students. Through a rallye but especially for young LGBTQIs art, age, disability and LGBT, as well as
including videos, quizzes, movie screening, by organizing a conference/debate on the historical personalities who fought for
workshops and mini concert, the students theme ‘‘Our children, your children are human rights.
were thus informed and made aware our future employees, let’s act today for
BE CONNECTED
of the different aspects of diversity. a real inclusion tomorrow’’.
20 21COMMIT
B Orientations for actions
RAISE AWARENESS
RAISEAWARENESS
AWARENESS
3.
RAISE
Organise an event that
EDUCATE (ONESELF)
is open to the public
Hosting an event on Diversity Day
Lëtzebuerg that goes beyond the scope
of the organisation makes it possible to
promote diversity with a wider audience.
• Organise a conference or roundtable
INNOVATE
with specialists on the subject
(politicians, economists, etc.);
• Publish the results of a study linked
to diversity;
• Make the most of the organisation’s Public movie screening
CREATE PARTNERSHIPS
structure (bus or train stations, Time For Equality
agencies, branch offices) to interact
with your client base;
• Set up an appointment for diversity
in a public place;
• Flash mobs: sudden, several-minute In 2018, to highlight the fact that Diversity
meetings of persons prepared ahead of Day coincided with the International Day
time, through internet for example, in Against Homophobia and Transphobia,
Time For Equality organized the screening
GET INSPIRED
order to carry out a common action
of the movie ‘‘The Queen of Ireland’’
(choreography, singing, etc.). Have open to the public. This documentary
T-shirts and banners in Diversity Day addresses the subject of the LGBT
colours can raise public awareness. movement in Ireland through the portrait
of Rory O’Neill and its alter ego Panti,
that became the symbol of Ireland’s
march towards marriage equality.
BE CONNECTED
22 23COMMIT
B Orientations for actions
RAISE AWARENESS
RAISEAWARENESS
AWARENESS
4.
RAISE
Tours and open houses
EDUCATE (ONESELF)
Open door Luxembourg Diversity:
let’s make it happen!
The national Diversity Day is the chance RH Expert
to enable people to visit an unknown place
or to present this place in an unexpected
manner highlighting its link to diversity.
• Open house: In an inclusive approach
of breaking social boundaries, RH Expert organized an open day so that
organisations can invite populations
INNOVATE
people could come freely to discuss with
who are usually apart from these venues diversity experts and discover how it is
to come and discover their premises, lived at RH Expert
their professions, art collections, etc.
This can be particularly relevant for
places that are prestigious and generally
reserved to privileged audiences.
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Zesummen schaffen: integration
• Diversity tour: guided tours of people with disabilities
in the cities and communes. ADEM
The idea is to place this visit under
the spotlight of diversity by proposing Let’s taste Diversity!
historical and cultural perspectives that
Clearstream
enrich the presentation of the territory.
Visits can be offered by taking into
account people with reduced mobility,
and practical maps of the city can be The ADEM opened the doors of its
GET INSPIRED
created specifically for this public. Contact Center, which is a service
exclusively composed of employees
presenting either a disability or reduced ‘‘Clearstream’s employees created
work capacity. Thanks to this visit a cookbook with recipes from their
the participants had the opportunity colleagues. This initiative helped illustrate
to experience the daily work of the the diversity of nationalities present at
telephone advisors at the ADEM and to Clearstream. This cookbook has been
get information on the integration of sold internally and the money collected
BE CONNECTED
people with disabilities. was given to a charity. On Diversity day
some of the recipes were prepared at the
cantine for their colleagues!’’
24 25COMMIT
B Orientations for actions
EDUCATE (oneself)
RAISE AWARENESS
1.
A Diversity Training session
EDUCATE(ONESELF)
(ONESELF)
‘‘Equal opportunities, discrimination
The Diversity Day is the chance to enable and harassment prevention’’ training
people to visit an unknown place or Luxembourg Army
to present this place in an unexpected
EDUCATE
manner highlighting its link to diversity:
• Organise a training session in the
form of conferences, workshops,
seminars, training meetings. This can
involve several types of public: With the support of the Ministry for
INNOVATE
Equality, the Army organised information
• People who belong to target groups sessions to promote equal treatment
(persons with a disability, women, etc.) between women and men, as well as
• The management team respect and non-discrimination. After a
• HR managers theoretical introduction to the topic to
set the legal framework, the participants
• Communications managers could debate different topics related to
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• Middle management concrete examples.
• Employees who deal directly with
the public, etc.
• Raise awareness of each person’s Diversity Day 2020 @ Deloitte
unconscious forms of bias with the Public information accessibility training Deloitte
stereotype test: www.implicit.harvard. Ville de Dudelange
edu/implicit/
The implicit project introduces a me-
thod that shows differences between
GET INSPIRED
conscious and unconscious thoughts.
This new method is called the Implicit Deloitte chose to offer its employees and
Association Test or IAT. alumni a series of 3 conferences covering
The Equal Opportunities Service of the topics such as gender balance, how to
City of Dudelange organized in 2018
• Possibly call on external trainers
two internal trainings on the accessibility
work towards a more inclusive workplace
if this resource is not available for LGBTQ+ community and how to pave
of public information, on easy language the road to equality. External speakers
in-company. and its implementation in the different
BE CONNECTED
and Deloitte employees debated on the
documents and the production of files advances and challenges facing individuals,
accessible to all. companies and society.
26 27COMMIT
B Orientations for actions
INNOVATE
RAISE AWARENESS
1.
Launch diversity products
EDUCATE (ONESELF)
City tour retracing the footsteps of Live my life
and services the great women of Luxembourg Sodexo
Luxembourg City Tourist Office
The influence and main impact of an
organisation lies in the products and
services it offers. The national Diversity
Day is an opportunity to launch products
or services related to diversity. In 2017, Sodexo invited its collaborators
to exchange their jobs with one of their
INNOVATE
INNOVATE
• Imagine inclusive products and On 12 May 2015, the City Tourist Office
th
colleagues in order to deconstruct the
offered a circuit on the compelling story
services; stereotypes related to certain trades and
of the Grand Duchy’s women, from the
foster the internal cohesion.
The innovation here is the ability Middle Ages to the present days.
to anticipate and meet the needs
of these target audiences: offer
contracts or customer relations
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monitoring in different languages
and adapted to different cultures and Positive actions: a label for equality, Special edition of ‘‘Diversity’’ stamps Client and staff awareness-raising
needs (writing in Braille, etc.). an asset to the company POST Luxembourg through ‘‘Diversity’’ receipts
• Celebrate Diversity Day and raise Ministry of Equality Pall Center
awareness through the products.
Special editions can be imagined to
mark the commitment and values
of the organisation and highlight its
GET INSPIRED
actions in favour of diversity: special On the occasion of the Diversity
stamps, a range of receipts, bank Day 2015, POST Luxembourg created
cards, telephone operator messages, The Ministry for Equality promoted its Pall Center communicated about the
a limited edition
‘‘positive action’’ program, which supports Diversity Day from the beginning of May
stamps on envelopes, etc. stamp to raise
and finances Luxembourg companies that and on the 12th by adding a diversity
awareness on the
are committed to improving the working message on the sales receipts, raising its
Use of the Diversity Day Lëtzebuerg national day.
environment in terms of equality between staff’s and clients’ awareness on the topic.
logo (see specifications on the
women and men.
following communication tools section,
BE CONNECTED
page 41).
28 29COMMIT
B Orientations for actions
INNOVATE
RAISE AWARENESS
2.
Act on environment
EDUCATE (ONESELF)
Act on access for people ‘‘Press Play’’
and well-being at work with limited mobility Deutsche Bank Luxembourg
AG2R LA MONDIALE
The national Diversity Day makes it
possible to take concrete steps towards
creating a work environment and well-
being that enables the inclusion of all in
the professional sphere. In 2020 and for diversity, Deutsche Bank
AG2R LA MONDIALE announced Luxembourg went for “Press Play”.
INNOVATE
The main aim was to share with all
• Act on space-planning; and started the refurbishment of all its
premises in order to guarantee the access employees, an email per day for a week
May 20th could be the day you to all the premises and departments of on specific subject with 2 short videos:
start renovation works or open the company to people with reduced a public/ professional one and DB employee
a redesigned workplace that ensures mobility. videos. The idea is to explore and
access for people with reduced encourage discussion on our various views
on common topics.
mobility (ex.: access ramp).
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Deutsche Bank Luxembourg received
• Announce and implement numerous videos on the proposed subjects:
a programme for flexible
scheduling. • Covid 19 and working from home
• Black lives matter
The diversity of family situations • Unconscious Bias
(in particular childcare, presence • Women in Leadership
for dependant persons) and physical
conditions requires organizations to
rethink the notion of presence at
GET INSPIRED
work and to be open to solutions that
are adapted to each and everyone.
BE CONNECTED
30 31COMMIT
B Orientations for actions
CREATE PARTNERSHIPS
RAISE AWARENESS
1.
Sign innovative partnerships
EDUCATE (ONESELF)
Acting on different forms Integration through art
as regards diversity of diversity Wildgen
Société Générale Luxembourg
On May 20th you could sign a long-term
partnership or make an ad-hoc action
concrete in partnership with a non-profit
organisation acting for diversity. Wildgen and the Luxembourg Art Law and
Art Finance Association jointly organized
These partnerships will make it possible to: Société Générale Luxembourg highlighted a graffiti workshop at Hariko moderated
INNOVATE
the discovery of knitting by associating by an asylum seeking Iraqi artist.
• Include target audiences among with Mamie and Me. This action aimed at
one’s employees (internship or access promoting the exchange between retired
to employment); women and employees around an activity
that finds a second youth. The grannies Diversity 1 – Exclusion 0
• Encourage mentoring; were thus offered a supplement of income PwC
while allowing them to keep a social life.
•
PARTNERSHIPS
Develop volunteering within the
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company through the organisation of
a community day;
• Engage in skills sponsorship; Rising awareness on religious diversity
In 2016, PwC organized a friendly football
elisabeth & ErwuesseBildung
• Provide logistical support; game between PwC’s football team and
a refugee team from the Luxembourg Red
• Get involved in joint projects. Cross.
GET INSPIRED
For four years now, as part of the Part&Act
For Diversity Day 2018, Elisabeth wanted project, IMS Luxembourg has offered
to raise awareness on religious diversity tailored support to build Business-Non-
by inviting its collaborators to several profit organisation partnerships.
guided tours of places of worship and
an exhibition on the world of prayer Go to : www.imslux.lu
meditation. In addition, the organization Tel. : 26 25 80 13
mail : priscilia.talbot@imslux.lu
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partnered with the ErwuesseBildung asbl
to create a multimedia presentation with
the theme: ‘‘Different religions, festivals
and customs’’.
32 33COMMIT
B Orientations for actions
CREATE PARTNERSHIPS
RAISE AWARENESS
2.
List of associations relating
EDUCATE (ONESELF)
to diversity (non-exhaustive)
GENERALISTIC APPROACH CULTURAL DIVERSITY GENDER AND SEXUAL ORIENTATION
• 4Motion • Amitié Portugal - Luxembourg • Cid Femmes
• Arti’chock • ASTI (Association de soutien aux • CIGALE (Centre d’informations gay et lesbien)
• Caritas Luxembourg travailleurs immigrés) • Europa Donna Luxembourg
• Croix-Rouge luxembourgeoise • Athénée Action Humanitaire Cap Vert • FFCEL
INNOVATE
• elisabeth • CCPL (Confédération de la • Geek Girls Carrots
• Hariko communauté portugaise au Luxembourg) • ITGL (Intersex & Transgender Luxembourg)
• Stëftung Hëllef Doheem • CDMH (Centre de documentation • MEC (Mouvement pour l’égalité des chances)
• CNDS sur les migrations humaines) • Wide
• CEFIS (Centre d’étude et de formation • Zarabina
interculturelle et sociale)
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PROFESSIONAL INSERTION • CLAE Services (Comité de liaison
/ ENTREPRENEURSHIP des associations d’étrangers) HANDICAP & HEALTH, WELL-BEING AT WORK
• Business Initiative • Mir wëllen lech ons Heemecht weisen • ADAPTH (Centre de compétence national pour l’accessibilité des bâtiments)
• Care (DayCare) • Passerell • APEMH (Association des parents d’enfant mentalement handicapés)
• CIGL Esch, Kopstal, Strassen, • ATP (Association d’aide par le travail thérapeutique pour personnes psychotiques)
Walferdange • Autisme Luxembourg
• Dress for success AGE • ELA (Association européenne contre les leucodystrophies)
• Defi-job • arcus • Association Luxembourg Alzheimer
• Forum pour l’emploi • elisabeth • Fondation Autisme Luxembourg
GET INSPIRED
• Fundamental • Maison des Associations • Fondation Kraizbierg
• Inter-Actions • Mamie et moi • Fondation Kriibskrank Kanner
• Jonk Entrepreneuren • RBS Zenter fir Altersfroën • Hörgeschädigten Beratung
• Mumpreneurs • Info Handicap
• Poil (Improvisational and spontaneous • RTPH (Réseau pour le Travail et la Promotion Humaine)
theatre in Luxembourg) • SFP (Service Formation Professionnelle)
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• SOS Détresse
• Special Olympics
• Tricentenaire
34 35COMMIT
B Orientations for actions
GET INSPIRED
RAISE AWARENESS
1.
When diversity and art A tour around the world thanks to Axa Photo contest on diversity Diversity in technicolor
EDUCATE (ONESELF)
rhyme with raised awareness: AXA Luxembourg Paypal KPMG Luxembourg
get inspired by artists that
make diversity heard
• Visual arts: make plurality visible;
By hosting an artist or an exhibition in
Creation of a cookbook that contains PayPal invited all its employees to KPMG Luxembourg has created a video
one’s company or by sponsoring one. various recipes, chosen by the employees, participate in a photo contest on the that shows the diversity of its employees:
INNOVATE
including photos and flags indicating theme of diversity in all its aspects and different origins, women, men etc.
• Music: harmony and diversity;
the ‘‘cooks’’, country(ies) of origin, the vote to elect the pest picture. The winner in technicolor.
By inviting a music conductor to extend languages spoken by the participants as received a reward at the multicultural
the metaphor and give an account of well as every dish’s country of origin. lunch on Diversity Day.
his/her management of diversity.
• Theatre: diversity takes centre-stage;
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By inviting a theatre company to
illustrate the theme of diversity as
chosen by the organisation.
Diversity poetry slam
• Sports: a symbol of unity in diversity.
By organising a event with several IMS Luxembourg
stakeholders.
GET INSPIRED
INSPIRED
IMS invited Gina Arvai of Géisskan
Kollektiv for a poetry slam on diversity as
GET
a clothing to the Diversity Day.
BE CONNECTED
36 37COMMIT
B Orientations for actions
BE CONNECTED
RAISE AWARENESS
Competition on the theme of diversity Photo exhibition
1.
Sodexo BGL BNP Paribas
Use social networks
EDUCATE (ONESELF)
Sodexo launched an internal competition BGL BNP Paribas shared its pictures from
On Diversity Day, many Luxembourg for its employees, calling them to illustrate the opening of the travelling exhibition
organisations used their social networks the following sentence: ‘‘Sodexo acts for "Move Together #Respect" by MEC asbl
to show the outside the organisa- Diversity! And you, how do you act?’’. at its premises.
tion’s commitment to the Diversity The creations were posted on their
Charter’s principles through the day and Facebook page and the most creative
ones were rewarded.
to mobilize employees around diversity in
a fun and interactive way. TITLE
Statec
INNOVATE
On the Diversity Day, an organisation can:
• Develop a game or a competition Faces of diversity
and disseminate it through social
STATEC staff published pictures on the KPMG Luxembourg
networks to grab the attention of social networks representing its diversity
the followers on diversity-related or during the day.
on the Diversity Day action;
CREATE PARTNERSHIPS
• Launch an internal competition
addressed to its employees;
• Disseminate other communication For the 2016 Diversity Day, KNEIP
supports. launched a social media campaign to show
the diversity of its staff: the company
Cooking Lesssons interviewed dozens of collaborators,
eBay Luxembourg which where then published on Facebook
and KNEIP’s other social media.
GET INSPIRED
eBay Luxembourg organised a cooking
lesson via Zoom where colleagues shared
recipes from their home countries. The
CONNECTED
BEBECONNECTED
event was an excellent way to learn
more about different cultures whilst
simultaneously learning new, delicious
recipes!
38 39Communication
C tools
Photo Diversity Day Lëtzebuerg is the platform of
choice to publicize your commitment to diversity.
The Diversity Charter Lëtzebuerg provides you
with a whole range of tools to mobilise all employees
and stakeholders around this national day.
These different tools will enable you to show your
involvement before the day itself. Other elements
will be transmitted to you at a later date to enhance
your communication following May 20th.
Find a downloadable version of all these elements
on: www.chartediversite.lu/en/pages/diversity-day
40 41Communication tools
C
LOGO
LOGO
USE OF THE LOGO
It is recommended to illustrate your
communication on the Diversity Size
EMAILS
Day Lëtzebuerg with the visual
identity created for this purpose The logo can be used in different sizes.
and not to use the Diversity Charter The minimum size is 15mm heigh.
Lëtzebuerg main logo.
WEBSITE AND BLOGS
Do not translate the words on the logo.
15mm
Clear space
In order to respect the visual, we defined exclusion zones.
The logo must remain clear and maintain distance from other elements
that surround it.The minimum dimensions of this distance will always
SOCIAL NETWORKS
be 5mm around the logo.
Logo background colour
5mm
5mm
The Diversity Day Lëtzebuerg logo will be
always used on white background.
For any special need, please contact the Committee
for the Diversity Charter Lëtzebuerg for approval.
5mm
OFF-LINE COM.
5mm
42 43Communication tools
C
LOGO
LOGO
USE OF THE LOGO
Incorrect Use Colour palette
EMAILS
WEBSITE AND BLOGS
DO NOT DISTORT IN ANY WAY
CMYK 0 / 99 / 47 / 0 CMYK 56 /100 / 0 / 0 CMYK 0 / 15 / 96 / 0
RGB 237 / 27 / 94 RGB 148 / 28 / 129 RGB 254 / 212 / 21
SOCIAL NETWORKS
CMYK 0 / 53 / 96 / 0 CMYK 64 /10 / 0 / 0 CMYK 0 / 88 / 18 / 0
RGB 247 / 143 / 39 RGB 66 / 181 / 232 RGB 238 / 67 / 132
CMYK 51 / 0 / 83 / 0 CMYK 87 / 82 / 0 / 0 CMYK 55 / 11 / 23 / 0
RGB 135 / 198 / 95 RGB 66 / 75 / 160 RGB 206 / 36 / 43
CMYK 36 / 71 / 39 / 62 CMYK 21 / 84 / 0 / 0 CMYK 36 / 67 / 0 / 0
RGB 85 / 45 / 59 RGB 197 / 77 / 156 RGB 167 / 109 / 174
DO NOT PUT IN A BOX DO NOT CHANGE THE COLOURS
OFF-LINE COM.
44 45YOUR EMAIL SIGNATURES
Communication tools
C
LOGO
TO MATCH THE COLOURS
OF DIVERSITY
In order to communicate your commitment before the event, there is
EMAILS
EMAILS
a choice between two options to add to the Diversity Day Lëtzebuerg
visual, as follows:
• For more information on enriched signatures, see:
Option 1 EN_VISUEL1.JPEG OU HD www.arobase.org/personnaliser/signature-enrichie.htm
WEBSITE AND BLOGS
• Use a mailing campaign to express your message in a targeted
manner. Sending emails helps to showcase your actions but also to
draw attention of and mobilise target groups regarding this day.
We
Act • Links to your website or to the Diversity Charter Lëtzebuerg
presenting Diversity Day, to obtain more information.
www.chartediversite.lu/en
www.chartediversite.lu/en/pages/diversity-day
SOCIAL NETWORKS
Option 2 EN_VISUEL_INSERT_LOGO.JPEG OU HD
We
Act YOUR LOGO
OFF-LINE COM.
46 47YOUR WEBSITE, INTRANET
Communication tools
C
LOGO
AND BLOGS: PLATFORMS
OF YOUR COMMITMENT
You can create news, animate your banners and communicate with
EMAILS
the proposed visuals.There are four ressources available to illustrate
your website:
Option 1 (GENERIC) EN_CARRE.JPEG OU HD Option 3 (CUSTOMIZABLE) EN_VISUEL_INSERT_LOGO.JPEG OU HD
WEBSITE AND BLOGS
We
Act We
Act YOUR LOGO
Option 4
SOCIAL NETWORKS
(CUSTOMIZABLE) EN_VISUEL2.JPEG OU HD
Option 2 (GENERIC) EN_VISUEL1.JPEG OU HD
ct Act
We
A We
YOUR LOGO
OFF-LINE COM.
48 49SOCIAL NETWORKS
Communication tools
C
LOGO
FOR OPTIMAL VIRAL
COMMUNICATION
Social networks such as Twitter, LinkedIn, Facebook, Google Plus, etc. are
EMAILS
privileged media to maximize viral communication. On social networks
you can announce your commitment, your planned actions as well as Option 1 (GENERIC) EN_VISUEL1.JPEG OU HD
mobilise people around this day. In a second stage, these platforms will
enable you to provide coverage of the day itself (as a post event).
Act
• Use one of the proposed files on its own or as a complement to your
article presenting your organisation’s commitment.
We
WEBSITE AND BLOGS
Example to publish Option 2 (CUTOMIZABLE) EN_VISUEL_INSERT_LOGO.JPEG OU HD
Act YOUR LOGO
SOCIAL NETWORKS
We
NETWORKS
‘‘On May 20th, - Name of organisation - is participating in
Diversity Day Lëtzebuerg, the national day of diversity in
SOCIAL
Luxembourg. More info on our actions in favour of diversity
Option 3 (CUTOMIZABLE) EN_VISUEL2.JPEG OU HD
on - link to your website - #DiversityDay21’’
We
Act
OFF-LINE COM.
YOUR LOGO
50 51POSTERS & FLYERS
Communication tools
C
LOGO
FOR YOUR OFF-LINE
COMMUNICATION
Posters will be available announcing Diversity Day Lëtzebuerg.
EMAILS
Customizable versions to match your visual identity will be provided to
you so that you can communicate on the event at your organisation’s
key locations one month before it takes place.
• Use one of the proposed files on its own or as a complement to your
article presenting your organisation’s commitment.
WEBSITE AND BLOGS
Poster Examples
SOCIAL NETWORKS
COM.
OFF-LINE COM.
OFF-LINE
52 53The steps
D
to remember
54 55INVOLVEMENT
The steps to remember
D OF THE ORGANISATIONS:
COMMIT IN 3 STEPS
1 2 3
2nd March 2021 22nd April 2021 29th April 2021 20th May 2021
Reception of the support kit: ideas for action and communication
DIVERSITY
ACTIONS
Preparation Update on actions Selecting the
and information programmed by organisations
workshop for the organisations for the official
Diversity Day at the Diversity on the field visit Charter
Lëtzebuerg Charter communication:
consolidation
and relay of the
various actions
Reception
of the support
kit: ideas for
2019 Diversity Awards Ceremony
action and
4th Diversity
communication
Awards ceremony
56 57The Diversity Charter Lëtzebuerg is supported by:
IMS - Inspiring More Sustainability - for more than 10 years,
has been the leading network of Luxembourg companies involved
in Corporate Social Responsibility (CSR).
IMS explores new solutions and concretely tests sustainable
alternatives, thanks to working groups and pilot projects with
positive impacts. COMMITEE FOR THE DIVERSITY CHARTER LËTZEBUERG
PO/ IMS Luxembourg
Through these projects, IMS facilitates initiatives by mobilizing all BP. 2085
stakeholders (private, public and associative). L-1020 Luxembourg
IMS is an independent, apolitical, non-profit organization that Tél : +352 26 25 80 13
benefits from the expertise of an agile and creative team. The info@chartediversite.lu
www.chartediversite.lu
network represents 16% of the Luxembourg workforce and is the
national representative of the European organization CSR Europe.
Produced at Grand Duchy of Luxembourg. March 2021
All rights reserved Committee for the Diversity Charter Lëtzebuerg / IMS Luxembourg
Neither the Committee for the Diversity Charter Lëtzebuerg, nor any other
person acting on its behalf can be held responsible for any use made of the
information in this publication.
ISBN 978-2-9199642-3-9
58 59CHARTE
de la DIVERSITE
LËTZEBUERG
Would you like
to engage in favor of
diversity promotion and
non-discrimination ?
Become a signatory and
act for diversity.
www.chartediversite.lu
The Diversity Charter Lëtzebuerg is supported by:
Luxembourg’s leading network for Corporate Responsibility
IMS Luxembourg Siège Social : Tel: +352 26 25 80 13 Retrouvez-nous sur les réseaux sociaux:
B.P. 2085 33 rue du Puits Romain info@imslux.lu Linkedin, Twitter, Facebook, Youtube, Flickr
L-1020 Luxembourg L- 8070 Bertrange www.imslux.luYou can also read
