9ROUND PACKS INTERNATIONAL PUNCH! - PUBLICITY MATTERS - BIZCOM ASSOCIATES
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Publicity Matters
News from BizCom Associates / Spring 2019
9Round Packs
International Punch!
[02]
04 12 16
Serving Up Welcome To Cleaning Up Is
Gourmet Robo-Joe The Neighborhood BIG Business
Publicity Matters
Publicity Matters
> Goal of reaching 1,000 worldwide
locations by the end of 2020.
9Round Packs
International Punch
For 9Round, the first quarter featured more global expansion
with master license agreements secured in Ecuador and Ireland
along with opening the first studios in Guatemala and Singapore.
Such accelerated growth continues to earn the brand well-
deserved recognition, including being named to both of the
2019 lists for Entrepreneur’s Fastest-Growing Franchises
and Franchise Times’ Smartest-Growing Franchises.
Co-founders Shannon and Heather Hudson continue to enhance
their positions as industry thought leaders through guest articles,
podcast appearances, and more high profile media placements.
Highlights include Shannon’s cover story in the March issue of
Franchising World magazine and Heather’s guest appearance
on Sharon Lechter’s “Play Big Movement” podcast.
All of this is driving the brand toward its goal of reaching
1,000 worldwide locations by the end of 2020.
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Publicity Matters
Briggo Serves Up
Gourmet Robo-Joe
Briggo joined the BizCom client roster in February. The
company started the year strong, being featured on Fast
Company’s prestigious list of the World’s Most Innovative
Companies for 2019 in the robotics category.
Briggo received more national attention in media ranging
from Forbes to Yahoo! Finance to The Washington Post as
well as SF Gate, The Denver Post, Chicago Daily Herald
and Omaha World-Herald, just to name a few.
The company is rapidly expanding in high-traffic locations
and has plans to deploy two new robotic Coffee Hauses in
San Francisco International Airport with the first scheduled
to open this Spring.
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Publicity Matters
Gold’s Gym In The
Best Shape Yet
Gold’s Gym’s status as the world’s trusted fitness authority was
confirmed when it was named the back-to-back winner of the
Global Franchise Award for “Best Fitness Franchise.” The brand
shared its “Power of Experience” from a fitness franchising
perspective through media placements in outlets including
ClubSolutions, Franchising World, Global Franchise, and more.
And while Gold’s Gym’s global presence is unparalleled with
700+ gyms across 29 countries, its domestic gyms continue
to thrive. The brand’s Paramus, NJ, franchisee was recently
honored as a “North Jersey Hometown Hero” for giving back
to his local community via his Gold’s Gym business, and the
Gold’s Gym in East Northport, NY, is celebrating its
30th anniversary this year.
The brand is also doing its part to keep the
economy humming by moving in when
retail stores like Sears fail to reclaim the
abandoned spaces and capitalize on
these redevelopment opportunities.
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Publicity Matters
Best Life Brands
Looks To The Future
Best Life Brands made it official in January, announcing
the uniting of ComForCare, At Your Side and CarePatrol
under one service organization. The platform company
plans to continue expanding services by adding brands
that share the company’s goal to serve all individuals in a
more effective and holistic way.
And Best Life Brands is already making a name for itself
after being recognized as a Franchise Times Dealmaker.
This comes directly from Steve Greenbaum’s leadership
in acquiring CarePatrol, establishing a partnership with
Kindred At Home, and formally debuting private-duty
nursing at ComForCare’s annual franchise conference
– all completed within the past 18 months.
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Publicity Matters
Edible Arrangements’
20th Anniversary
Looks Sweet
Edible Arrangements continued to make big news
in the first quarter of 2019. Founder Tariq Farid sat
down to share his American-Dream-Come-True story
with CNN’s Poppy Harlow. In celebration of National
Mentoring Month, he also shared his advice on the
importance of mentoring with a guest column in
January’s Franchising World Magazine.
> Later this year the brand will
celebrate its 20th anniversary,
creating more opportunities
to share this sweet success story.
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Publicity Matters
During this year’s IFA convention, Neighborly won the
2019 Global Franchise Award for “Best Property and
Home Maintenance Franchise.” Shortly thereafter,
the company also announced its acquisition of
U.K.-based Dream Doors, bringing the Neighborly
parent company to nearly 3,700 franchisees across
22 home service brands.
Neighborly Expands Kicking off 2019 with a major acquisition was nothing
new for this client. Neighborly was also recently named
Its Neighborhood Franchise Times Dealmaker for the three major
acquisitions it finalized in 2018.
Meanwhile, Neighborly’s leadership team remained
committed to keeping the new company name in the
spotlight. President and CEO Mike Bidwell provided
advice for how to successfully rebrand a franchise
in Franchising World magazine; CSMO Lisa Zoellner
shared with Franchise Update the strategy behind the
launch of getneighborly.com; and Brand Ambassador
Dina Dwyer-Owens showed KCEN-TV how the company
continues to pave the way for women to pursue careers
in the home services industry with its “Women in the
Trades” scholarship program.
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Publicity Matters
Solera Breaks Ground
With CESVI LIV Center
Solera started 2019 with ground-breaking news as it began
construction on its North American CESVI LIV Center, a
first-of-its-kind automotive research and training center
located in Justin, Texas.
Since the groundbreaking, the CESVI LIV team has been busy
gearing up for the eventual grand opening by filling a steady
stream of media requests for interviews.
CESVI LIV Executive Director Chris Mullen shared more about the
center with WBAP radio, and NBC5 in DFW sent a crew to cover
the groundbreaking and featured the story in their 6 p.m.
newscast. Mullens and CESVI LIV Collision Instructor Stephanie
Villasanti were also interviewed about the center on the Auto Lab
Radio show in March.
And to top it all off, the Dallas Morning News featured the Center
with a major profile in the Sunday Business Section.
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Publicity Matters
Gearing Up For Another
Record-Breaking Year
While Restoration 1 and bluefrog Plumbing + Drain appear
headed for another record-breaking year, the brands took
time at the start of the new year to celebrate their 2018
success at a franchise convention in Las Vegas where
franchisees were honored with awards and 15 Restoration
1 franchisees were inducted into the Million Dollar Club.
Restoration 1’s rapid expansion landed the brand its
seventh consecutive appearance in Entrepreneur’s
prestigious Franchise 500 list, and was named one of
the fastest-growing companies by both Entrepreneur and
Franchise Times. And the news didn’t stop there. Thomas
Dougherty was promoted to bluefrog Plumbing + Drain
President, and Tammy Biggerstaff was hired as Restoration
1’s Franchise Consultant.
Meanwhile, CEO Gary Findley continued crisscrossing
the country promoting his brands with appearances at
the Titus Center for Franchising and at the Shine National
Conference in Austin, while also being interviewed by
Thrive Global, BuzzFeed, and featured on the
Life Lessons Podcast.
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Publicity Matters
Industry Insights
From The BizCom Team
With experience in earning positive PR for a variety of franchise brands, BizCom’s own
Monica Feid and Morgan Butler have become regular industry expert contributors on Be
The Boss, one of America’s most comprehensive franchise directories.
Throughout the quarter, they have shared tips on digital marketing, have shed light on the
difference between an entrepreneur and a franchisee and shared the scoop on the best
resources for franchise prospects.
In addition, an influencer campaign for Rug Doctor by BizCom’s digital marketing division
Digital BizCom was a finalist for a North American SABRE Award recognizing the best in
branding, reputation management and engagement.
18 19Publicity Matters
News from BizCom Associates / Spring 2019
BizCom Associates
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