75 Years of DOZ - The Future needs a Past - Media Data 2021
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Media Data 2021 75 Years of DOZ - The Future needs a Past
The Future needs a Past
Upheaval is everywhere. Dynamic sector developments like growing subsidiary networks, You know the results:
verticalisation and digitalisation are shaking up or completely disrupting a lot of industry
traditions. And then, on top of all that, the pandemic arrived... DOZ has been reporting • Consistent focus on quality journalism (DOZ is the only specialist publisher with an
on and influencing changes in the industry for 75 years (originally as the Süddeutsche academic advisory board)
Optikerzeitung [Southern German Opticians’ Journal]). DOZ combines tradition and • Constant willingness to implement and influence developments
innovation, following philosopher Odo Marquard’s axiom, ‘The future needs a past’. • Modern, reader-friendly layout of all publications
• Comprehensive use of all communication channels, print and online
Use our communication channels for your company’s future. We’ll be happy to help you!
Your contacts:
Kerstin Fischer Jochen Reinke Margarethe Pidde Angelika Miller
Head, large format ads Head, large format ads Kleinanzeiger Online (Technical support)
Online Online Job market
Brille & Mode Brille & Mode
Phone: +49 (0) 6221 905173 Phone: +49 (0) 170 3810158 Phone: +49 (0) 6221 905178 Phone: +49 (0) 6221 905176
E-mail: fischer@doz-verlag.de E-mail: reinke@doz-verlag.de E-mail: pidde@doz-verlag.de E-mail: miller@doz-verlag.de
2 Media Data 2021 | Price list no. 56
Your communication channels
Kle in a n
ze ig e r
Optometrie. Ästhetik. Business.
Üb
wir rigens:
& suc wachsen
he
Doze n Sie als
Info
nt /in!
s onli
ne!
Wir wissen
haltig auf wie du dein
wissenschaftldie Zukunf großes Potenz
t in der ial
Großartiges icher zu denken Augenoptik noch einmal
vorber so richtig
zu erreich , um mit erweitern
Was du
dafür mitbrin en. neuem eiten kannst! Du und dich
Willen, Wissen
mehr aus gst? Den in Optom lernst innova nach-
erlangst dir zu mache Abschluss etrie und tiver und
in als Geselli Management
und den nur vier Jahren n. Wir
unterstützen n/Geselle in
Für das akadem , neben der
Bachelorstudischen Titel deinem Job, den dich in deinem Augenoptik
Bachelor Abschluss Engagement und den
ISSN 0170-8473 | HEFT 85 | HERBST WINTER 2020
ium inkl.
Wir erzähle Meisterausbil of Scienc als Augen und
n dir mehr dung benöti e Augenoptik optikermeist du
unter: www.a gst du kein und Optom er/in
kademie-der- Abitur! etrie.
Von den augeno
Besten ptik.de/bache
lernen! lor
06 | 20
20
03 | 2020
20.05.20
Spezial: Wertige EssiLux-GrandVision- Qualifizierung: 5 Tipps OCT-Bilder richtig 14:03
Fassungs-Trends Deal könnte platzen für Arbeitgeber interpretieren
FASHION
& EYEWEAR
Magazine
Inspirationen Herbst/Winter 20/21
FARBTRENDS
new
Color-Moods: Lust auf Farbe!
FUTURE DESIGN
Der Zeit voraus: Avantgarde und Eco
SOMETHING
SUR REAL
Brillendesign künstlerisch inszeniert
Magazine Magazine
360°
NG
VORBE REITU ERPRÜ FUNG
AUF DIE MEIST
OPTIK
Inhalt Augenglas- IN DER AUGEN
ers nimmt die
des Augenoptik es umso wichtiger,
Aufgabengebiet ein. Daher ist
mung
Im gesamten Stellenwert rzusetzen
einen sehr hohen Refraktion auseinande zu stützen,
bestimmung subjektiven
und Praxis der sich auf Messergeb
nisse
sich mit Theorie sein, dass die
Augenglasbestim
Es genügt nicht, Es muss klar ch
beherrschen. la Friedri
und diese zu ermittelt wurden. Michaeung
senversorg
auf
objektive Refraktion oder Kontaktlin
die durch eine für eine Brillen- ist kein Buch
der
Korrektionswerte Dieses Buch unter Mitarbeit von Philipp Hessler,
endgültigen werden müssen. ganz
nicht immer Degle, Josefine Dolata, Constanze Wittich
Weg ermittelt
dem subjektiven der Prismen-Korrektion Stephanspiegelt Seidel,
gerade im Bereich Der Buchtitel Hoffmann, Egbert
Theorie – wobei werden konnte. Kathrin
n verzichtet n wider: die
praxisnahe
e Grundlage
auf theoretisch wohl am deutlichste
linäre
kt des Inhaltes .
Die Praxis der
den Schwerpun estimmung
Interdiszip
einer Augenglasb
der Abläufe
Beschreibung
Optometrie Screening,
ste
Zum Autor:
en im Zusamm
enhang
Visuelle Störung anderen Teilsystemen Die Praxis der Funktionste
estimmung
en in
Augenglasb
mit Störung Mensch
Jörg Tischer
und en fürsystem
im Gesamt
Fachschul
der
, Schulleiter
Karlsruhe und
Andreas Berke
Augenoptikermeister bildungswerk
am Berufsfort seit 1994,
Augenoptik Meisterausbildung
Dozent in der ger Augenopti
ker,
Kassel (bfw),
Redakteur, selbständi
Fachbuchautor, ie
Rodenstock-Akadem
Dozent an der
Jörg Tischer
Jörg Tischer
communication
Book www.doz-verlag.de
Newsletter Social Media
Media Data 2021 | Price list no. 56 3
Subject schedule and deadlines, 1st half 2020 Contact to editorial office: redaktion@doz-verlag.de
Month Medium Focus Advertising Deadline Kleinanzeiger Editorial Publication date
deadline for print advertising deadline
documents deadline
(small ads)
January DOZ Digitalisation: digital-ready or analogue-obsolete? 08.12.20 10.12.20 14.12.20 02.12.20 28.12.20
Spectacle lenses, frames & contact lenses:
February DOZ 12.01.21 14.01.21 18.01.21 05.01.21 29.01.21
manufacturing, materials & methods
March DOZ Eye health: optometry & refraction 09.02.21 11.02.21 15.02.21 02.02.21 26.02.21
April DOZ Replacement lenses – the crisis-proof source of income 11.03.21 15.03.21 17.03.21 05.03.21 30.03.21
Summer trends in sunglasses, new frame designs,
April Brille + Mode 01.03.21 03.03.21 – 22.02.21 30.03.21
water sports, UV light
May DOZ Good vision – varifocals 12.04.21 14.04.21 16.04.21 05.04.21 29.04.21
June DOZ Marketing: use good ideas right 10.05.21 12.05.21 17.05.21 04.05.21 28.05.21
4 Media Data 2021 | Price list no. 56
Subject schedule and deadlines, 2nd half 2020 Contact to editorial office: redaktion@doz-verlag.de
Month Medium Focus Advertising Deadline Kleinanzeiger Editorial Publication date
deadline for print advertising deadline
documents deadline
(small ads)
July DOZ Find a gap in the market: success in a niche market 10.06.21 14.06.21 15.06.21 04.06.21 29.06.21
August DOZ Point of sale - the site of success 12.07.21 14.07.21 15.07.21 05.07.21 29.07.21
September DOZ Strike a chord with consumers: target groups 11.08.21 13.08.21 16.08.21 06.08.21 30.08.21
October DOZ Hearing acoustics news and trends 08.09.21 10.09.21 15.09.21 02.09.21 29.09.21
Frames and fashion, purist trends,
October Brille + Mode 03.09.21 06.09.21 – 19.08.21 29.09.21
universal sports eyewear for autumn and winter
November DOZ Be seen: contact lens marketing 11.10.21 13.10.21 13.10.21 05.10.21 28.10.21
December DOZ Kids and teens: only the best for young eyewear users 11.11.21 15.11.21 15.11.21 05.11.21 29.11.21
Media Data 2021 | Price list no. 56 5
DOZ – Optometrie. Ästhetik. Business.
Eight editors with extensive industry experience, a multitude of freelance authors and
an academic advisory board – this team delivers the unique quality journalism offered by
Optometrie. Ästhetik. Business. DOZ. That allows DOZ to offer its readers a comprehensive range of subjects, in-depth
journalism and surprising insights again and again each month.
DOZ’s layout has an impressive look with its clear, modern structure and high-impact
visuals. The tactile pleasure of the premium paper makes the reading experience even
more enjoyable.
DOZ is published at least 12 times a year: one issue on the first of each month, and a special
edition for any major industry events that take place.
Quality journalism combined with a modern layout and premium paper – DOZ is the perfect
way to position your company in this environment.
NACHHALTIG
07 | 2020
DENKEN & HANDELN
Spezial: Wie 100 Tage Corona: So geht Kontaktlinse: Neue Materialauswahl:
nachhaltig sind wir? es den Augenoptikern DOZ-Kampagne Grüne Alternativen
6 Media Data 2021 | Price list no. 56
Ad formats (prices excl. VAT)
Formats in Formats in print space Prices
trim size Width x height in mm
Width x height in mm
+ 3 mm bleed at the outer borders
Cover 160 x 214 7.357,– €
4.905,– €
1/1 page 215 x 304 165 x 260 + 1.226,– € 2nd and 4th cover *
+ 736,– € 3rd cover*
1/2 page landscape/portrait 215 x 149 / 107 x 304 165 x 130 / 80 x 260 2.899,– €
1/3 page landscape/portrait 215 x 100 / 70 x 304 165 x 85 / 52 x 260 1.942,– €
1/4 page landscape/portrait 215 x 75 / 107 x 149 165 x 65 / 80 x 130 1.449,– €
1/8 page landscape/portrait 107 x 75 / 65 x 149 808 x 65 / 38 x 130 748,– €
1/16 page landscape/portrait 107 x 38 / 51 x 80 80 x 33 / 38 x 65 415,– €
Other formats available on request * No discounts or commission on positioning surcharges.
Media Data 2021 | Price list no. 56 7
PR advertisements/advertorials (prices excl. VAT) Supplements (prices excl. VAT)
Price Weight Price per thousand
2 to 3 images + text up to 30 g 364,– €
1/1 page 2.437,– €
Approx. 3,500 characters incl. spaces - Positioning requests possible
up to 40 g 489,– €
1/2 page 1 to 2 images + text
1.282,– € up to 50 g 614,– €
Showcase Approx. 1,800 characters incl. spaces
1/3 page 1 image + text
895,– €
Showcase Approx. 1,200 characters incl. spaces
1/4 page Prices include postal delivery charges!
1 image + text Approx. 600 characters incl. spaces 675,– €
Showcase Max. format 205 x 297 mm
Partial delivery per postal code area possible
Spotlight (Produktnews Eyewear) (prices excl. VAT) Inserts (prices excl. VAT)
Price Quantity Price up to 200 g/m2
1 sheet (2 pages) 3.445,– €
1/4 Page 1 image + text, 300 characters incl. spaces 300,– €
2 sheets (4 pages) 5.362,– €
1 to 2 images + text,
1/2 Page 500,– € 3 sheets (6 pages) 7.272,– €
Approx. 500 characters incl. spaces
1 image + text, 300 characters incl. spaces; 4 sheets (8 pages) 9.189,– €
1/4 Page 500,– €
Bundle DOZ and Brille & Mode More pages on request
1 to 2 images + text, Approx. 500 characters;
1/2 Page 800,– €
Bundle DOZ and Brille & Mode
8 Media Data 2021 | Price list no. 56
Custom formats (prices excl. VAT)
Inside flap combined with cover
Titelseite
Cover Price: 9.490,– €
Inside flap combined with U2
Price: 8.990,– €
Gate fold on inner pages
Price: 9.990,– €
Outside flap
combined with cover
Titelseite
Cover
Price: 9.390,– €
Banderole
Preis: Preis: 3.990,– €
French Door
combined with cover
Titel
Co seite
ver
Price: 9.990,– €
Glued inserts combined with cover
Price: 10.990,– €
Glued inserts combined with U2 or U4
Price: 9.990,– €
Media Data 2021 | Price list no. 56 9
DOZ photo shoots
DOZ ART shoots. DOZ photo shoots on social media
‘Everyone is an artist’ (Joseph Beuys). That’s the approach we take for the DOZ Art photo We promote all of our photo shoots with videos and galleries on social media. A dedicated
shoots, where we work with photographers with an original, creative approach to imagery. digital newsletter presents frames or sunglasses from the photo shoots in detail to our
The photographers are art or feature photographers, rather than advertising or fashion readers.
photographers. The concept is visual storytelling, full of disruption, fascination and surprises.
A special feature of our approach is that we use authentic people as models – expressive DOZ and ‘Brille & Mode’ (Eyewear and Fashion): a powerful combination
characters, personalities and faces. Their individual expressions, with their charisma showing On request, we also publish the photo shoots in our B2C magazine ‘Brille & Mode’. All
through the eyewear, are what make them stand out. photo shoots are promoted in videos and image galleries both online and on social media.
Publication date: DOZ January + October issue 2021 We showcase the frames to our readers in a separate newsletter.
DOZ sports eyewear photo shoots. Contact:
Sport. Action. Performance. High-tech. Lifestyle. Fashion These worlds shape our modern Angela Mrositzki, Art Direction, mrositzki@doz-verlag.de
lives, and are what DOZ sports photo shoots are all about. IT: +39 (0) 34711 26088, D: +49 (0) 179 2058297
Publication date: DOZ April 2021 issue
DOZ kids’ and teens’ eyewear photo shoots
Kids take centre-stage. Their imagination and energy inspire us with new ideas and subjects
all the time.
Shooting
Price
zzgl. MwSt.
Art shoots 1.500,– €
Kids and sports eyewear photo shoots 750,– €
DOZ and ‘Brille & Mode’ bundle prices 2.250,– €
10 Media Data 2021 | Price list no. 56ÄSTHETIK.KULTUR.LIFESTYLE.
GÖTTI
Aufbruch zu fernen Sternen und Galaxien.
Margherita weiß alles über die Apollo
Mondlandungen. Modell Dimi ist die ideale
Korrektionsbrille für ihre Reise ins Weltall.
64 DOZ 12 | 2019
ÄSTHETIK.KULTUR.LIFESTYLE.
KUNSTOASE
MARRAKESCH
Marrakesch ist das Mekka einer jungen Künstlerszene. Dort entdeckten wir das Museum
für Zeitgenössische Afrikanische Kunst MACAAL. In einem Kooperationsprojekt mit dem MACAAL
stellen Künstler und Kulturschaffende im Skulpturenpark Al Maaden und in der Montresso* Art
Foundation für die DOZ neueste Fassungen- und Sonnenbrillen-Styles F/S 2020 vor.
FACE À FACE
56Janine Gaëlle Dieudji DOZ 01 | 2020 Fotograf: Luigi Baldelli, Italien Art Direction: Angela Mrositzki Styling, Make-up: Giorgia de Angeli
DOZ 01 | 2020 57
SZIOLS
Streben nach Perfektion. Das Bewährte behalten, das Notwendige erneuern: Nach diesem Motto präsentiert die neue
Generation X-KROSS 4.0 ein überarbeitetes Design. Die Passform des Rahmens garantiert optimalen Halt. Perfektio-
niert wurden die Kompatibilität der Bügel mit verschiedenen Helmen, die Belüftungstechnologie sowie die Integration
der optischen Verglasung. Die leicht zu wechselnde Funktionsscheibe verschmilzt quasi mit der Fassungsform. Das große
Panoramadesign gibt den Augen Windschutz bei Geschwindigkeitssportarten, der Trägerclip mit optischen Gläsern ga-
rantiert freie Sicht bis +/-15 Dioptrien.
50
Media Data 2021 | Price list no. 56 11Brille & Mode
‘Brille & Mode’ is the special interest magazine for contemporary frame design by Ger-
man and international fashion brands and designer labels. It is a traditional magazine that
transports readers into the world of spectacles. It reports on well-known brands and inde-
pendent labels in equal measure, and also profiles interesting personalities, creative minds
ISSN 0170-8473 | HEFT 85 | HERBST WINTER 2020
and dedicated brand creators from the eyewear sector – interesting, multi-faceted and
entertaining. ‘Brille & Mode’s’ mission is to inspire and inform end consumers all about
eyewear. As a DOZ supplement, the magazine reaches its core readership, consumers and
eyewear users, via opticians.
Aesthetics. Culture Lifestyle. The range of topics is broken down into various editorial
formats. From the runways of the fashion capitals, we report on fashion and accessory
trends, presenting the latest frame designs and new eyewear trends. We watch designers
at work, especially eyewear designers, and report on aesthetic design concepts. This view of
FASHION cosmopolitan lifestyle worlds, beauty and styling, and cultural highlights delivers fresh ideas
& EYEWEAR and impetus as a source of inspiration. ‘Brille & Mode’ has a new feature: We stage our own
Inspirationen Herbst/Winter 20/21
aesthetic art photo shoots and showcase the beauty and fascination of prescription eyewear
FARBTRENDS and sunglasses in special shoots that also present the season’s latest sports or kids’ eyewear.
Color-Moods: Lust auf Farbe!
FUTURE DESIGN ‘Brille & Mode’ will focus even more on storytelling in 2021. Authentic. Surprising. Emo-
Der Zeit voraus: Avantgarde und Eco
tional. As a guide for eyewear users, we present curated highlights from the wide world of
SUR REAL brands and products.
Brillendesign künstlerisch inszeniert
12 Media Data 2021 | Price list no. 56Ad formats (prices excl. VAT)
Formats Price
Width x height in mm + 3 mm bleed at the outer borders
230 x 330
Cover 6.709,– €
Please consider the logo „Brille & Mode“ at the head of the page!
+ 384,– € 2nd cover
1/1 page 230 x 330 5.579,– €
+ 759,– € 4th cover
1/2 page landscape / portrait 230 x 162 / 112 x 330 2.789,– €
1/3 page landscape / portrait 230 x 108 / 78 x 330 1.849,– €
1/4 page landscape / portrait
230 x 81 / 61 x 330 / 112 x 162 1.394,– €
/edge
PR ads (prices excl. VAT)
Price
Spotlight (New Products Eyewear) image + text 1/2 or 1/4 Page see page 8
PR ads present brand information with tailored topics and portraits 2.437 ,– €
Cover rubric „Fashion & Eyewear“ (editorial page without logo + 300 characters text) 1/1 Page, 230 x 330 4.500,-€
Custom formats (prices excl. VAT)
Inside flap Glued inserts
Cover
Titelseite combined with cover Price: 9.290,– € combined with cover Price: 10.490,– €
combined with U2 Price: 8.790,– € combined with U2 or U4 Price: 9.990,– €
Outside flap Co ver French Door Gatefold on inner pages
Cover Titel seite
Titelseite
only combined with cover Price: 8.990,– € only combined with cover Price: 9.490,– € Price: 9.490,– €
Media Data 2021 | Price list no. 56 13DOZ X-tra
As COVID-19 put paid to our planned new publication ‘X-tra’, we are going to try again
in 2022.
DOZ X-tra will always concentrate on a pressing issue for the industry, and report com-
prehensively on it. The individual articles will be written by experts from the respective
fields, giving users practical benefits and a wide variety of opinions.
We will communicate the topics for X-tra in good time.
14 Media Data 2021 | Price list no. 56Ad formats (prices excl. VAT) Custom formats (prices excl. VAT)
Formats Price Inside flap combined with U2
Width x height in mm
+ 3 mm bleed at the
outer borders Titelseite
Cover Price: 5.990,– €
1/1 Page 170 x 245 3.500,– € + 1.000,– €
2nd + 4th cover
Outside flap
Titelseite Price: 2.990,– €
1/2 Page Cover
85 x 245
landscape/ 2.000,– €
170 x 122
portrait
Banderole
Price: 3.990,– €
Glued inserts combined with U2 or U4
Inserts (prices excl. VAT) Price: 8.000,– €
Quantity Price
1 sheet (2 pages) 3.000,– € Gatefold on inner pages
2 sheets (4 pages) 5.000,– € Price: 8.000,– €
3 sheets (6 pages) 6.500,– €
4 sheets (8 pages) 7.500,– €
Media Data 2021 | Price list no. 56 15Kleinanzeiger (KAZ)
The eyewear sector did have full employment. Past tense, because the pandemic disrupted
the employment market in the eyewear sector, though relatively little compared with other
Kleinanzeiger industries. However, the industry is expected to return to full employment soon, triggering
intense competition for employees again.
The DOZ Stellenmarkt (job market) puts you in pole position in the race for staff. The
monthly DOZ small ad supplement is one of, if not the, job market for the industry. And
Übrige
ns:
wir wa
c the best thing is that every print job ad is also published on our online platform automati-
& such hsen
D
en Sie
ozent /i als cally and free of charge.
Infos on
n!
line!
Use the DOZ ‘Kleinanzeiger’ to attract qualified specialists!
Wir wissen wie du dein großes Potenzial noch einmal so richtig erweitern und dich nach-
haltig auf die Zukunft in der Augenoptik vorbereiten kannst! Du lernst innovativer und
wissenschaftlicher zu denken, um mit neuem Wissen in Optometrie und Management
Großartiges zu erreichen.
Was du dafür mitbringst? Den Abschluss als Gesellin/Geselle in der Augenoptik und den
Willen, mehr aus dir zu machen. Wir unterstützen dich in deinem Engagement und du
erlangst in nur vier Jahren, neben deinem Job, den Abschluss als Augenoptikermeister/in
und den akademischen Titel Bachelor of Science Augenoptik und Optometrie.
Für das Bachelorstudium inkl. Meisterausbildung benötigst du kein Abitur!
Wir erzählen dir mehr unter: www.akademie-der-augenoptik.de/bachelor
Von den Besten lernen!
06 | 2020
20.05.20 14:03
16 Media Data 2021 | Price list no. 56Prices (excl. VAT) Ad formats
per millimetre of height and column
Price
Print + Online 1 column 42 mm wide
Jobs wanted 1,13 €
2 columns 88 mm wide
All other ads 2,67 €
3 columns 134 mm wide
4 columns 180 mm wide
Maximum height 256 mm high
Surcharges
1/1 page, trim size 203 x 295 mm + 3 mm bleed at the outer borders
Cover (KAZ-Print) + 15 percent
2/1 double page, trim size 406 x 295 mm + 3 mm bleed at the outer borders
Backcover (KAZ-Print) + 10 percent
Top Job (online only) 89,– €
All small ad
30 days extension (online only) 125,– €
s
are automa
tically
also publish
ed
Box no. fee for Germany 16,– € online!
(Basic pack
age)
Box no. fee for other European countries 25,– €
See page 24 ff. for online only ads
Media Data 2021 | Price list no. 56 17DOZ Digital – Display Ads
Find the right banner for your message!
Superbanner
W 728 px x H 90 px
Billboard
W 1.200 px x H 250 px
Halfpage
B 300 px x H 600 px
Wide Skyscraper
B 160 px x H 600 px
▶ Medium Rectangle I
W 300 px x H 250 px
Roadblock consisting of:
Superbanner, medium rectangle I,
wide skyscraper
Visits Ø month*: 67.000
Unique User Ø month*: 53.000
*elicited by the publishing house itself (Google Analytics), Medium Rectangle II
01.01. – 18.10.2020 W 300 px x H 250 px
18 Media Data 2021 | Price list no. 56Technical details & price (excl. VAT)
Form of advertising Positioning Mobile Format in pixels File type Price/Month
Billboard all pages x 1.200 x 250 + 320 x 50 GIF / JPG / PNG / HTML5 / MP4 799,– €
Superbanner all pages 728 x 90 GIF / JPG / PNG / HTML5 / MP4 599,– €
Wide Skyscraper all pages 160 x 600 GIF / JPG / PNG / HTML5 / MP4 449,– €
Halfpage all pages 300 x 600 GIF / JPG / PNG / HTML5 / MP4 499,– €
Medium Rectangle I 1. Position News x 300 x 250 GIF / JPG / PNG / HTML5 / MP4 399,– €
Medium Rectangle II 2. Position News x 300 x 250 GIF / JPG / PNG / HTML5 / MP4 299,– €
Roadblock 160 x 600 + 728 x 90 +
all pages** (x)* GIF / JPG / PNG / HTML5 / MP4 1.149,– €
Combination aus Medium rectangle, superbanner und wide skyscraper 300 x 250
Maximum size: 150 KB
* Skyscraper and superbanner are not displayed on mobile. ** Superbanner and wide skyscraper are displayed on all web pages.
Media Data 2021 | Price list no. 56 19DOZ Digital – Native Advertising Social Media
Advertorial (prices excl. VAT) 4.089 Follower
Price: 749,– € [can start at any time] 2.693 Follower
Additional options: 633 Follower
[As of 17th May 2021]
Picture gallery: 350,– € Social Media Push: 299,– €
Bundle Small Facebook (prices excl. VAT)
Foto or link ad
Advertorial + Facebook Promoted Post 979,– €
Showcase your brand as natively as possible with a Facebook photo or link ad in DOZ’s look
and feel.
Bundle Medium Price: 299,– €
Advertorial, Newsletter + Facebook Promoted Post. 1.199,– €
Bundle Large Instagram (prices excl. VAT)
Advertorial, Image gallery, Newsletter + Facebook & Twitter Promoted Post 1.599,– €
Here
could
be your
advertise-
Technical requirements ment.
Headline: max. 65 characters incl. spaces
Teaser text: max. 250 characters incl. spaces
Story integration
Lead image: 1.200 x 675 px
Benefit from high-profile Instagram stories and use the advertising shown
Continuous text: no character limit
between the editorial stories. The first story cannot be used to place ads.
Up to 5 more pictures in the running text*: 1.200 x 675 px
The stories are marked with #ad.
Image gallery: max. 10 images, 1.200 x 675 px
Target URL
Price: 249,– €
* A video can also be embedded (YouTube link)
20 Media Data 2021 | Price list no. 56High Impact Format: Content-Ad
Give your advertising message prime position in the middle of the content. That means
that your ad will attract more attention in every new news article published.
Price: 749,- €
Display: Multiscreen
Format: 728 x 90 px & 300 x 250 px
File type: GIF / JPG / PNG / HTML5 / MP4
Maximum size: 150 KB
Media Data 2021 | Price list no. 56 21DOZ Newsletter overview
The DOZ Newsletter pools the latest news Newsletter advertorial (prices excl. VAT)
and trends from the industry and informs our
subscribers on the latest market reports and The weekly newsletter presents the week’s most important items in compact form. You can
studies, regular job and career news and industry place your message as an accompanying advertorial in the DOZ industry portal or image
events. + text banner (e.g. image or logo and a 500 character text with link).
Price: 999,– €
MO
Newsletter sponsorship (prices excl. VAT)
1x weekly
Draw attention to your brand message among subscribers as a
Every Monday sponsor of the editorial newsletter.
Subscribers: 4.439 [as at 17th May 2021]
Price: 299,– €
Newsletter Sponsoring
600 x 300 px Run: Sent once
Opening rate Ø month*: 37%
Click rate Ø month*: 15% Technical requirements
*elicited by the publishing house itself, 01.01. – 18.10.2020
Standard image size: 600 x 200 px
Our Newsletter distribution lists are updated
Format: JPG/GIF/PNG
via bounce management and inactive addresses
are removed on a continuous basis. That lets us Headline: max. 50 characters (incl. spaces)
guarantee active readership with high involvement
– and maximum impact for your campaign. Text: max. 500 characters (incl. spaces)
We offer one exclusive banner placement and an Target URL
Advertorial
advertorial article per issue. Advantages for your
Image or logo,
ads: low wastage and a wide reach.
as well as a 500 character
text with a link
22 Media Data 2021 | Price list no. 56Business Newsletter (prices excl. VAT)
One of the most effective forms of advertising in online marketing: We send your
advertising message to the readers of our Newsletter. The exclusive setting and high
reader involvement guarantee maximum attention for your product and company.
Run: Sent once
[Business Newsletters are marked with *Sponsored* in the subject line.]
Technical requirements
Text: Text templates, subject line, one target URL
Images: 600 px wide
Format: JPG/GIF/PNG
For finished HTML content: max. file size 500 kb, width 600 px
Max. resolution: 150 dpi
HTML5 advertising
The HTML 5 advertising to be run must be run in a single HTML file. None of the HTML
files delivered may be called index.html.
Price: 1.749,– €
Media Data 2021 | Price list no. 56 23DOZ digital job market
DOZ’s job market is a professional partner for jobs, recruitment and career planning, both
for companies and job seekers. The job market offers career opportunities for specialists in
all areas, from opticians, sales representatives, contact lens fitters, right up to optometrists.
Advantages for you:
• Service and advice from one personal contact
• Strong brand builds trust
• Mobile recruitment: Job ads are also optimised for smartphones
• Job market relaunched with search engine optimisation for Google for Jobs
• Place your own ads, 24/7
Google Recruiting – We put you in the search
Google for Jobs is now also available in Germany – and the digital DOZ job market is prepared
and optimised for it. Google for Jobs is not a dedicated job exchange where you can post
job ads directly, it is an extension of Google Search. In future, when you search for a job
on Google, a search box like the ones for hotel or flight search appears in the results. If a
candidate enters the terms ‘Optician, Hamburg’, for example, a wide range of jobs will appear
in Google’s search results – summarised in the search box.
24 Media Data 2021 | Price list no. 56Basic Professional Optimum Top Job
By adding the ‘Top Job’ flag to your job ad, your vacancy receives additional attention in
Runs: 30 days ✓ ✓ ✓ the job market list. That increases its visibility and highlights your job offer for qualified
candidates.
Text display with own logo ✓ ✓ ✓
Refresh
Refresh updates the date of your job ad after 15 days. That ensures that your ad remains
Optimised for Google job search ✓ ✓ ✓
highly visible in the job market list.
Refresh x ✓ ✓ Extension
You can extend the run of any ad variant by 30 days at a discounted rate immediately on
Top Job x x ✓ booking. The price includes two refreshes, on the first and 15th day of the additional run.
After that, the ad can only be extended by placing a new ad at the respective ad price.
Newsletter Push x x ✓
Reactivation
Print ad in DOZ x x ✓ Reactivate your job ad (also possible after the run).
199,– € 249,– € 499,– € Newsletter Push
Your job ad is integrated in the weekly DOZ Newsletter.
Additional options
Social Media Push
Extension x 149,– € 350,– € Use our reach on Facebook as a recruitment platform. Your job ad is also posted on our
Facebook page.
Reactivation x 199,– € 399,– €
Social Media Push x 199,– € 199,– €
Ads for interns and trainees (prices excl. VAT)
Basic Professional Optimum We offer lower rates for ads to help you find interns and trainees.
3er-Bundle x 649,– € 1.269,– € Price: 49,– €
6er-Bundle x 1.229,– € 2.399,– €
12er-Bundle x 2.299,– € 4.499,– €
Media Data 2021 | Price list no. 56 25Employer branding – Where employers become brands!
In this time of specialist shortfall, it is particularly important for companies to present
themselves as a compelling employer brand. Applicants often do not know what they are
getting into: What is the company really like?
We offer you tailor-made solutions and products to fill your vacancies successfully and
develop your employer brand. High-reach employer branding with attention-grabbing
campaigns on all DOZ channels and placement of job ads on doz-verlag.de/Stellenmarkt
lets you communicate your own advantages ideally. That allows you to target job seekers or
potentially interested persons specifically.
Company portrait: Employer advertorial (prices excl. VAT)
Use an online advertorial to showcase your company professionally: Enhance your employer
brand and awareness specifically among your target groups and increase your application
response rate for your job ads.
Price: 749,– €
Make your presence felt – Banner advertising (prices excl. VAT)
Employers can book high-profile banner ads on the DOZ industry portal. You can choose
the best format for you from a wide range of advertising forms. The banners link directly to
the homepage or the company’s careers page.
Price: from 299,– € (see p. 18)
26 Media Data 2021 | Price list no. 56Optometrie. Ästhetik. Business.
For our General Terms and Conditions, please visit www.doz-verlag.de/AGB
Trade journal with
verified circulation
Circulation analysis per IVW Purchase prices (gross)
III. Quartal 2020 Annual print subscription 84,00 €
Pupils and students 32,00 €
Print circulation: 6.300 Plus € 16.90 for shipping in Germany in each case
Distributed circulation: 5.568 (Overseas shipping on request)
Sold circulation: 3.903 Trial subscription (3 months) 22,00 € (incl. shipping)
Subscriptions: 3.878
In Germany: 3.499 Annual digital subscription 79,00 €
Other countries: 379 Pupils and students 27,00 €
Trial subscription (3 months) 17,00 €
Frequency Annual print & digital subscription 89,00 €
DOZ: 13x per annum, at the start of each month, Pupils and students 37,00 €
Brille & Mode: twice a year (April, October) Plus € 16.90 for shipping in Germany in each case
KAZ: 12x per annum with DOZ at the start of the month (Overseas shipping on request)
DOZ X-tra: twice a year (May, November) Trial subscription (3 months) 24,00 € (incl. shipping)
Digital upgrade
(exclusively for print subscribers) 5,00 €
Publisher information
DOZ-Verlag Optische Fachveröffentlichung GmbH The publisher reserves the right to adjust subscription prices to changed circumstances (increased personnel, material costs or
Post office box 12 02 01, 69065 Heidelberg increased costs for provision of services that the publishing house must pay to third parties).
Luisenstraße 14 (Marienhaus), 69115 Heidelberg
Phone: +49 6221/905170 | Fax: +49 6221/905171 Photo credits::
Internet: www.doz-verlag.de | E-mail: doz@doz-verlag.de Adobe Stock / jesadaphorn; Photocase / cydonna; Shutterstock / Manfred Ruckszio; Adobe Stock / Wayhome Studio
Media Data 2021 | Price list no. 56 27Optometrie. Ästhetik. Business.
DEUTSCHE OPTIKERZEITUNG
O P TO M E T R I E & F A S H I O N 12-2004
come . see . profit
!– Hörakustik –
Neu: Inklusive
D 350 9 • I S S N 0 34 4 - 710 3
opti münchen 2005 8. int. optik-trendmesse
1. D e z e m b e r 20 0 4 • J a h r g a n g 59
!
28. - 30. januar 2005
N EUE M ESSE M ÜNCHEN
Ergebnisse und
NACHHALTIG
Entwicklungen aus dem
Betriebsvergleich 2003
w w w. d o z - v e r l a g . d e
07 | 2020
DENKEN & HANDELN
Wenn der Standort zum DIE BÜHNE FÜR IHREN ERFOLG!
Sie ist der bedeutendste Branchentreffpunkt im deutschsprachigen Raum und eine der Top-3-
wirtschaftlichen Risiko wird!
Augenoptikmessen in der Welt: die OPTI MÜNCHEN. Das Angebot deckt alle Bereiche der
Augenoptik in einem attraktiven Umfeld und in höchster Qualität ab.
Wellenfrontgeführte
Hornhautchirurgie - Teil 1 Alle Weltmarktführer • Internationale Trendsetter • Avantgarde-Designer • Geheimtipps von Produzenten
aus Europa und Übersee • Neueste Technologien • Verkaufsstarke Konzepte • Schnäppchen • Highlights
49. Internationaler Info: O.K. Messen GmbH • A-5020 Salzburg, Essergasse 12/2 • Tel. +43(0)662/82 61 39-0 • Fax +43(0)662/82 61 39 40
Spezial: Wie 100 Tage Corona: So geht Kontaktlinse: Neue Materialauswahl:
Hörgeräteakustiker-Kongress
nachhaltig sind wir? es den Augenoptikern DOZ-Kampagne Grüne Alternativen
e-mail: office@opti-munich.com • Internet: www.opti-munich.com
1946 - 2021
DOZ-Verlag Optische Fachveröffentlichung GmbH
Post office box 12 02 01, 69065 Heidelberg | Luisenstraße 14 (Marienhaus), 69115 Heidelberg
Phone: +49 6221/905170 | Fax: +49 6221/905171 | Internet: www.doz-verlag.de | E-mail: doz@doz-verlag.deYou can also read
