711 5thAVENUE 2022 - Press releases | Mango
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711 5thAVENUE
2022
MANGO
Mango is a global company with design and
creativity at the centre of its business model and a
strategy based on constant innovation, the search for
sustainability and an ecosystem of channels and partners
that has made it one of Europe’s leading fashion groups
and one of the top companies in the sector in terms of
the number of countries in which it operates.
THE 5th AVENUE STORE
Mango is taking a major step forward in its
international expansion with the opening of its flagship
store at 711 Fifth Avenue in New York, one of the world’s
fashion capitals.
711 5thAVENUE
2022
711 5th Avenue Mango on the Fifth Avenue
MANGO
ON THE FIFTH
AVENUE
711 5thAVENUE
2022
711 5th Avenue Mango on the Fifth Avenue
711 5thAvenue
Over 2,000 square meters in the epicentre of
fashion in the United States will help Mango
bring to New York all the fashion and lifestyle
of a company founded in the Mediterranean.
711 Fifth Avenue in New York will become
the brand’s flagship store in the United States
market.
MANGO ON THE FIFTH AVENUE
711 5th Avenue The Building
THE
BUILDING
711 5thAVENUE711 5th Avenue The Building
The new Mango store in New York will be
located in the Grande Dame building, at
number 711 of the emblematic New York
avenue. It is an historic building from the
late 1920s that has won awards for its
elegance and beauty, and was previously the
headquarters of major companies including
NBC, Columbia Pictures and Coca-Cola.
The store will have a sales space of 2,100
square meters distributed over three floors,
the first two reserved for Mango Woman
and the third for Mango Kids and Mango
Man, including services such as tailoring and
click and collect (the latter as soon as it is
available in the United States).
THE BUILDING711 5th Avenue The Store
THE STORE
711 5thAVENUE711 5th Avenue The Store
The three floors are connected by a single
stairwell and lifts located in the central area.
It can be accessed from Fifth Avenue
through a foyer that leads to all three levels.
Four large windows look out onto the
Avenue and offer from the exterior a view
of the double space that connects the foyer
and the terraces of the second floor with the
third.
The fitting rooms, as in other major stores
of the group, such as the one in Paseo de
Gracia (Barcelona), are large and have a
double mirror (a normal one and a reclining
one that allows customers to see their back).
They also have a bench for them to leave
their belongings and other garments and a
special lighting to guarantee good visibility
in the mirrors.
THE STORE711 5th Avenue Project
PROJECT
711 5thAVENUE711 5th Avenue Project
In the refurbishment project, Mango’s
a r c h i te c t u r a l te a m h a ve r e s p e c te d
the existing overall structure and the
configuration of the services, updating only
key aspects of the store to gain natural light
on the upper floors and better visibility of the
floor space to improve the customer’s route
through the store.
As well as reclaiming elements such as the
wooden floor, the ceilings and the stairwell,
the building’s façade has been maintained,
although work has been done to improve the
visibility from the interior to the exterior and
vice versa.
Furthermore, the design of the window
displays adopts the tried and tested model
in other Mango flagship stores such as the
one located in Oxford Street (London), which
allows the store interior to be seen from the
outside, even at night.
For the floors, the project has respected
the existing flooring in most of the store,
except in the store entrance and on the two
terraces located on the second floor, where
the existing flooring has been replaced with
terrazzo, in order to create spaces similar to
the exterior.
The project has extended the height of
the ceilings, which were painted white to give
a sense of amplitude.
INTERVENCIÓNPROJECT PROJECT
711 5th Avenue Architecture
ARCHITECTURE
711 5thAVENUE711 5th Avenue Architecture
The Mango Fifth Avenue store incorporates
the New Med concept, launched in 2021,
which seeks to configure the space as if it
were a Mediterranean home.
The architectural project highlights a
key element of traditional Mediterranean
architecture: the wall. With its different
volumes, its solid and hollow parts, the wall
defines and separates the different rooms,
generating spaces interpreted for different
actions and separated from each other by
arches, inspired by the idea of the different
rooms that make up Mediterranean homes,
while guaranteeing a global vision of the
entire space at all times.
The nucleus of the Mango store, the
communication areas between floors, is the
heart of its home and we have used materials
and resources, such as ceramics in different
shades, from whiter to redder degraded
tones, with a baked clay texture to make an
impact on the customer and improve their
journey towards the upper floors.
ARCHITECTUREARCHITECTURE ARCHITECTURE
711 5th Avenue Atmosphere
ATMOSPHERE
711 5thAVENUE711 5th Avenue Atmosphere
The space has been designed to create a
comfortable, welcoming, warm and luminous
ambience.
The store features different textures,
which combine with the light and help
interpret the different scenarios, by applying
fine and traditional materials typical in
Mediterranean culture.
The colour palette features neutral and
soft ones, maintaining the product as the
protagonist.
Also, to generate a more welcoming
atmosphere, the old light bulbs have been
replaced by new energy-efficient ones and
new sound equipment has been installed.
ATMOSPHEREATMOSPHERE
711 5th Avenue Technology
TECHNOLOGY
711 5thAVENUE711 5th Avenue Technology
Mango stores are equipped with the latest by avoiding queues at the cash desk. The new
technology and innovations to convert the system allows store staff to receive payment
space into an experience for the customer. from any location in the store, and offers
The brand favours including technological other features, such as consulting garments
innovations in its physical stores, whenever and online stock sales.
they offer added value to the customer or
empower the staff by making their selling IN-STORE WI-FI
task simpler. The following services are
available in the Fifth Avenue store: Improves the shopping experience, especially
in its stores in tourist locations.
E-RECEIPT
PAYMENT METHODS
The e-receipt offers the customer the
option to receive their purchase information Mango was the first retailer in Spain to
by e-mail, allowing it to be consulted incorporate in its more touristic stores
immediately via a mobile device. This speeds payment methods such as Alipay and
up any potential returns procedures, as no WeChat.
physical store receipt is required.
RFID
SALE OF ONLINE STOCK FROM
THE PHYSICAL STORE We are developing a project to install RFID
technology in stores in order to simplify stock
Since 2011, the company has offered control, staff tasks and product location.
customers the advantage of being able
to locate any garment from the Mango IN-STORE ANALYTICS
collection not on display in the store at that
moment and purchase it directly online via its System for analysing the behaviour of
POS terminals or the tablets installed in every physical customers in the store. This system
store. This allows the brand to offer a faster, has been installed in some of Mango’s latest
more comprehensive and more personalised flagship stores, and offering information
service. data on customer behaviour inside the store,
the customer route through the store, the
IN-STORE I-PODS average stay time, occupation of fitting
rooms, etc.
In October 2016, Mango equipped some
of its stores with iPods-Mobile Payment
and launched a new payment system in its
stores to speed up selling procedures and
improve the customer shopping experience
TECHNOLOGY TECHNOLOGY711 5th Avenue Committed
COMMITTED
711 5thAVENUE711 5th Avenue Committed
Mango has brought its commitment towards
sustainability to its flagship store on Fifth
Avenue.
The architectural project has created a
space with a low environmental impact, by
respecting the existing structure and giving
the floor, ceilings and installations a second
life. Up to 70% of materials have been reused
in this project.
In the store, customers will be able to give
their garments a second life, as Committed
Boxes have been installed for recycling used
clothing.
Mango sees sustainability as a journey
the fashion industry has to make in order to
achieve a more just society, and to reduce its
environmental and social impact on society.
Its model of sustainability is marked by
the Sustainable Development Goals (SDGs) of
the United Nations. The company also makes
up of different coalitions and associations
within the sector, such as the Fashion Pact
and the International Accord.
COMMITTED COMMITTED711 5th Avenue Physical, digital and virtual art on Fifth Avenue
PHYSICAL, DIGITAL
AND VIRTUAL ART ON
FIFTH AVENUE
711 5thAVENUE
2022
Oiseau volant, Miro.Dilatation, Barcelo. 711 5th Avenue Physical, digital and virtual art on Fifth Avenue
Mango is continuing its journey in the
Metaverse through art and culture.
To celebrate the opening of its flagship
store on Fifth Avenue, the company has co-
created a collection of unique NFTs with the
artworks of three acclaimed Spanish artists:
Joan Miró, Antoni Tàpies and Miquel Barceló.
The new store on the New York avenue will,
for eleven days, become a physical, digital
and virtual museum, offering customers a
brand a unique that unites art, fashion and
technology.
Fifth Avenue will house the physical works
of the three acclaimed artists, together with
screens displaying the NFTs. The collection
will also be displayed in the Metaverse,
specifically at the coordinates 13.82 in
the Museum District of Decentraland,
synchronising a physical, digital and virtual
experience.
PHYSICAL, DIGITAL AND VIRTUAL ART ON FIFTH AVENUE PHYSICAL, DIGITAL AND VIRTUAL ART ON FIFTH AVENUETete et oiseau, Miro. 711 5th Avenue Physical, digital and virtual art on Fifth Avenue
Together with different artists, Mango has
reinterpreted two works by Miró (Oiseau
Volant and Tète et Oiseau), two more by
Tàpies (Ulls i Creu and Esgrafiats) and one
work by Barceló (Dilatation), giving rise to
five NFTs. In the interpretation of the works,
the artists have incorporated various Mango
garments from the collection currently
available in the store.
As it did in March to celebrate Metaverse
Fashion Week, Mango will display the five
works in a virtual space in Decentraland. In
parallel, the five NFTs will be uploaded to
the OpenSea platform, one of the leading
marketplaces of non-fungible tokens, which
use blockchain technology, but will not go on
sale.
To develop the digital works, Mango
collaborated with artists like Farkas (of
Argentinian-Hungarian origin and based in
Buenos Aires, who specialises in digital art);
Marcos Tamargas, one of the leading artists
on the Spanish art scene, who since 2019
has been painting portraits of all the women
who have received the Nobel prize, and Adri
Bonsai, winner of the 2018 Goya Awards for
best animated short film.
In addition to the five works of art in
NFT format, Mango has developed four new
wearables (which will go on sale) and a POAP
(Proof of Attendance Protocol), a type of NFT
that certifies attendance at an event.
PHYSICAL, DIGITAL AND VIRTUAL ART ON FIFTH AVENUE PHYSICAL, DIGITAL AND VIRTUAL ART ON FIFTH AVENUE711 5th Avenue Expansion Plan in the United States
EXPANSION
PLAN IN
THE UNITED
STATES
711 5thAVENUE
2022711 5th Avenue Expansion Plan in the United States
The opening of the New York Fifth Avenue South Beach neighbourhood, which houses
store is the starting point of the expansion over 200 stores and brands. Between July
plan Mango is planning to consolidate its and August, Mango will also open two stores
brand in the country. in the Aventura Mall and Miami International
Mall shopping centres.
The European group plans to open new
stores in the next three years, especially in In the third phase, which will commence
the south of the country, to bring the total to in 2023, the company will continue to expand
approximately 40 stores by 2024, combining towards the west with new store openings in
its physical presence in shopping centres with California, specifically in the cities of San
standalone stores. Diego, Los Angeles, San José, San Francisco
and Sacramento.
During the initial phase of the plan,
Mango has decided to consolidate its brand In the fourth and final phase of the plan,
in the city of New York, where it currently has the group will enter the states of Arizona
five stores (including today’s store opening), (in cities such as Phoenix and Tucson), Texas
with the opening of three new stores. (Houston and Dallas) and Georgia (Atlanta).
In the second phase, Mango will focus on The three year goal is that the United
the state of Florida, where it plans to open States will become one of the group’s top
between four and five stores in 2022 and five markets in terms of sales.
2023 in cities such as Miami, Bocaraton,
Orlando and Tampa. As well as the expansion of physical stores,
the group will mainly promote its online
In Miami, in July the company will open a sales business, based at Mango.com and in
new store in Lincoln Road, one of the busiest marketplaces, the aim being that this will
shopping streets in the country, located in the generate 70% of the business in the country.
EXPANSION PLAN IN THE UNITED STATES EXPANSION PLAN IN THE UNITED STATES711 5th Avenue Expansion Plan in the United States
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Target cities: 1. Nueva York
NUEVA YORK
8,804,190 inhab.
4. Orlando
FLORIDA
307,573 inhab.
7. Los Ángeles
CALIFORNIA
3,898,747 inhab.
10. Sacramento
CALIFORNIA
524,943 inhab.
13. Houston
TEXAS
2,304,580 inhab.
2. Miami 5. Tampa 8. San José 11. Phoenix 14. Dallas
FLORIDA FLORIDA CALIFORNIA ARIZONA TEXAS
442,241 inhab. 384,959 inhab. 1,013,240 inhab. 1,608,139 inhab. 1,304,379 inhab.
Map of the United States
3. Boca Ratón 6. San Diego 9. San Francisco 12. Tucson 15. Atlanta
Updated data
FLORIDA CALIFORNIA CALIFORNIA ARIZONA GEORGIA to April 2020.
Legend: State City 97,442 inhab. 1,386,932 inhab. 873,965 inhab. 542,629 inhab. 498,715 inhab. Source: US Census711 5th Avenue About Mango
ABOUT
MANGO
711 5thAVENUE
2022711 5th Avenue About Mango
Founded in Barcelona (Spain) in 1984, Mango is
a global company with design and creativity at the
centre of its business model and a strategy based on
constant innovation, the search for sustainability and
an ecosystem of channels and partners that has made
it one of Europe’s leading fashion groups and one of the
top companies in the sector in terms of the number of
countries in which it operates.
ABOUT MANGO711 5th Avenue Business model
BUSINESS
MODEL
711 5thAVENUE
2022711 5th Avenue Business model
The Mango business model, centred on a With the customer always the priority,
unique creative proposal, with a strategy Mango bases its model on a unique fashion
based on the integration of channels and proposal, based on translating the key trends
constant innovation, and a clear commitment into its own language, resulting in two major
towards local partners as a key pillar of its collections per year, which are enlarged with
growth, has allowed the company to create capsule collections every two weeks to renew
a complete distribution structure that has its offer constantly. Mango creates a global
made it one of Europe’s most advanced and coherent collection based on moments
companies in logistics organisation. and occasions.
A pioneer of online fashion distribution in With women at the centre of its business,
Europe, Mango has a complete distribution the company also offers men’s, children’s,
system that allows it to meet the needs of teen and homeware lines. Its unique
the customer at any moment, location and language and commitment to higher quality
format. In the physical environment, Mango gives Mango a superior positioning over its
combines physical stores with franchises competitors, which allows it to defend its
and corners, in other words retail and price positioning.
wholesale selling. In the online environment,
the company combines Mango.com with The centre of the Mango ecosystem is
franchises and marketplaces. in Palau-Solità i Plegamans (Barcelona),
where the group headquarters is located.
Thanks to its complete ecosystem The company facilities house all its creative
of channels, Mango is able to adapt its activity and manage the company business in
distribution to each market, according to the world. Each line has independent product
the operational complexity of the country, groups, which are leveraged in a corporate
regional characteristics and the required structure that generates synergies with one
speed of expansion. another.
BUSINESS MODEL711 5th Avenue Business model
Key Figures
(FY2021)
Turnover: Global workforce:
2,234 13,000
Million Euros Employees
EBITDA: Percentage of
international sales:
423 79%
Million Euros Int. sales
Net profit: Manufactured items:
67 140
Million Euros Million
Markets with Online percentage of
physical stores: total turnover:
110 42%
Markets Online
Stores worldwide: Online sales:
2,447 942
Stores Million Euros
BUSINESS MODELMANGO
External Communication
and Institutional Relations
+34 938 602 222
press@mango.com
www.mango.com
711 5thAVENUE
2022711 5thAVENUE
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