4FRONT INTERNATIONAL SUCCESS STORIES
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4FRONT INTERNATIONAL SUCCESS STORIES
ANALYTICS • DIGITAL • INNOVATION • PARTNERSHIPS
TEAM4FRONT.COM
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4FRONT CORE VALUES
ALL–IN BE LIKE MIDGE 95/5 WE GOT FOMO
We don’t watch the clock. We don’t settle for “the We show up as who YOUR BACK We believe in the power of
way it’s always been.” we are. ice cream trucks.
We move without the ball. We have teammates,
We see color where others We never show up as who not employees. We laugh out loud.
We are fans for life. see black & white. we are not.
We don’t say no to need. We do costumes
We name the bulls. We never stop learning. We celebrate our and contests.
differences. We assume a
We blaze new trails in and positive intent. We spend time with
out of the workplace. We keep it honest friends and call it work.
and kind. We win (and lose)
together.
3
OUR
WORLD
CLASS
PARTNERS
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ANALYTICS DIGITAL
WHERE
Make data insightful Full digital media services:
and actionable strategy, planning, buying,
execution and optimization
WE EXCEL
We solve business challenges, create value
and drive performance through creativity
and forward thinking. INNOVATION PARTNERSHIPS
Strategic problem Integrated partnership
solving through creative, sales and business
big ideas development
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INNOVATION
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CRICKET AUSTRALIA’S
BIG BASH LEAGUE
LEAGUE CREATION & LONG-TERM
FAN ENGAGEMENT STRATEGY
Objective: Hired by Cricket Australia to provide strategic
consulting expertise for the upstart of the Big Bash League,
designed to attract and engage new fans to the sport of
cricket and protect the future of Australia’s national pastime.
Strategy: Created an experience through the eyes of a fan,
delivering nonstop entertainment that appeals to families,
youth and female fans.
Results: In just 8 years, the BBL has become a Top 10 global
sports league in average attendance. Over 50% of attendees
are families and 25% are children.
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NEW ZEALAND RUGBY
INNOVATION & COLLABORATION WORKSHOPS
Objective: Accelerate internal creativity and collaboration
to stimulate new ideas and further drive the organization’s
long-term business objectives and revenue-generating efforts.
Strategy: 4FRONT led Innovation & Collaboration Workshops
for teams, leagues, brands and agencies worldwide including
New Zealand Rugby and several other US based
sports properties.
Results: 4FRONT has aided in identifying & securing new
six-figure partnerships, develop strategies generating national
TV exposure, create new processes to better communicate
internally and deliver new, award-winning activation solutions
for partners.
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WOMEN’S
BIG BASH LEAGUE
WOMEN’S SPORT DEVELOPMENT & INNOVATION
Objective: Launch and develop the Women’s Big Bash League
(WBBL) and provide strategic support to the Australian Women’s
National Cricket Team.
Strategy: Over the past 15 months, 4FRONT created a blueprint to
create the “#1 Women’s League in the World,” with the goal of
taking the WBBL from a sustainable operation to a standalone,
revenue-generating and game-changing product.
Results:
• Unparalleled growth paved the way for WBBL to become a stand-
alone league for the first time ever in the 2019-2020 season, also
achieving landmark media coverage in partnership with FOX
SPORTS and Seven Media Group.
• Attracted record viewership in Australia for Women’s National
Cricket Team match versus New Zealand (Sept. 2018), tallying
2.9M viewers.
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AUSTRALIAN
FOOTBALL LEAGUE
WESTERN BULLDOGS PREMIERSHIP STRATEGY
Objective: Help the Western Bulldogs develop a
best-in-class strategy during Championship Era to attract
and engage new families and youth fans across Australia.
Strategy: 4FRONT crafted a national growth strategy for
the Western Bulldogs by engaging diverse communities and
fringe fans. Additionally, 4FRONT assisted in generating
revenue across commercial streams and drove key
consumption metrics.
Results: Informed long-term club brand strategy for the
Western Bulldogs, created customized and actionable kids
& youth strategy, and realized a 5:1 ROI through digital
advertising targeting key audience segments.
10THE ASHES SERIES
PARTNERSHIP ROADMAP
Objective: Develop partnership renewal and activation
strategies for Cricket Australia’s top partners around The
2018 Ashes Series.
Strategy: A total of 6 customized Commercial
Innovation Roadmaps were designed to help 6 existing
Cricket Australia partners maximize the reach, impact
and value of their Ashes Series partnerships.
Results: Cricket Australia was able to reimagine existing
corporate partnerships and create new ways that
maximized the value for their Ashes Series partners.
11INTERNATIONAL
CRICKET COUNCIL
STRATEGIC PLANNING & INSIGHTS
Objective: 4FRONT hosted and facilitated the ICC’s first-ever
national Town Hall in Chicago in August 2015, followed by a
series of 12 other condensed road shows in cricket-rich markets
to gather insight into the U.S. cricket community.
Strategy: 4FRONT developed the first ever five-year strategic
planning framework (through 2020) in collaboration with
Tim Anderson that focused on key pillars of Participation,
Performance, Fan & Market Development and Sustainable
ICC Foundation.
Results: The strategic plan was presented and approved at
the highest level of global cricket administers: The ICC
Executive Council in Dubai. This high-level strategic document
is still in place today.
12ANALYTICS
& DIGITAL
13OAKLAND RAIDERS
INTERNATIONAL PARTNERSHIP PROSPECTING
Objective: Uncovering international opportunities for
the Raiders as they move to a global destination city
and extend their reach to new audiences around
the world.
Strategy: Combine a deep market analysis of Las
Vegas, a global category exploration and actionable
audience insights to qualify international prospects and
present a comprehensive global partnership strategy. A TOP INTERNATIONAL DESTINATION
FOR GLOBAL SPORTS FANS (EXCLUDING U.S.)
Results: The Raiders pinpointed the preeminent
DESTINATIONS OF INTEREST
GLOBAL SPORTS FOR GLOBAL SPORTS FANS
FANS ARE MORE
categories and countries in which to pursue INTERESTED IN
TRAVELING TO
20%
partnerships and received unique storytelling LAS VEGAS THAN
OTHER TOP
10%
resources to establish brand alignment. INTERNATIONAL
DESTINATIONS 0%
SOURCE: AMERIBASEDIGITAL Las Vegas Tokyo London Paris Seoul
1 LAS VEGAS MARKET ANALYSIS
14CARIBBEAN
PREMIER LEAGUE
TICKETING CAMPAIGN
Objective: Developed and executed a hyper-targeted
digital ticketing campaign for the 2016 Caribbean Premier
League matches in Florida.
Strategy: Utilized a data warehouse of over 4M
unique cricket fans in the U.S. that 4FRONT collected in
conjunction with the ICC to design a customized creative
strategy. Using our proprietary digital media platform,
4FRONT hyper-targeted ticket ads to “die-hard” cricket
fans that had visited the CPL website.
Results: Hyper-targeted digital ticketing ads performed
exceptionally well and brought in a 5x ROAS.
15CRICKET AUSTRALIA
DIGITAL FAN ENGAGEMENT & TICKET SALES
Objective: Increase fan engagement and brand awareness
for numerous Cricket Australia events including the Women’s
Cricket World Cup and Big Bash League Finals.
Strategy: Using a full-funnel approach to our creative
messaging and audience segmentations, 4FRONT served
customized creatives to key audiences in Australia,
accelerating their natural path to purchase and increasing
brand engagement.
Results: During this partnership, Cricket Australia has
seen a stark increase in brand awareness and ticket sales.
Using 4FRONT’s digital media tactics on Facebook
and Instagram, Cricket Australia has realized over
6M impressions.
16GREATER WESTERN
SYDNEY GIANTS
DIGITAL TICKETING CAMPAIGN
Objective: Promoting the GWS GIANTS in the Greater
Western Sydney region by increasing ticket sales
and revenue.
Strategy: Drive online ticket sales by targeting key
audiences built from 1st and 3rd party data from Facebook
and Instagram. 4FRONT utilized retargeting and engager
tactics and ran image, video and lead generation creative
on both Facebook and Instagram platforms.
Results: 4FRONT drove significant results with creatives
highlighting GWS Giants players, realizing increased fan
loyalty and a ROAS of 3.8x.
17IRISH RUGBY
FOOTBALL UNION
DIGITAL FAN NETWORK & INNOVATION
COLLABORATION WORKSHOP
Objective: Find new and innovate ways to further
drive IRFU’s long-term business objectives and
revenue-generating efforts.
Strategy: 4FRONT led a Digital Fan Network &
Innovation Workshop for the IRFU to determine the
opportunities for generating revenue & accelerating
their existing partnerships.
Results: IRFU utilized 4FRONT’s advice and expertise to
build a world-class go-to-market digital strategy for the
2019 Rugby World Cup in Japan.
18PARTNERSHIPS
19CLEVELAND CAVALIERS
AUSTRALIA DAY
VALUATION & REVENUE GENERATION
Objective: Develop a unique and fan-engaging marketing
strategy that drives revenue for the Cleveland Cavaliers that
does not revolve around LeBron James.
Strategy: 4FRONT created an innovative marketing platform
for the first ever Cleveland Cavaliers Australia Day that focused
on key Australian born athlete Matthew Dellavedova. 4FRONT
worked hand-in-hand with the NBA to secure
broadcasting on Australia Day and secured an in-market
sponsor from Australian cereal company Up & Go.
Results: The Cleveland Cavaliers Australia Day platform was the
number one trending topic on Twitter, generated 14.8M social
impressions and 930K social engagements, brought in over
300,000 new identified Australian fans to the Cavaliers’ CRM
and ultimately earned award-winning recognition by the NBA.
20NATIONAL BASKETBALL
ASSOCIATION
INTERNATIONAL PARTNERSHIP STRATEGY &
GO-TO-MARKET APPROACH
Objective: The NBA’s TMBO Group turned to 4FRONT to
advise its 30 NBA organizations on a best-in-class approach
to secure new International partnerships and generate revenue
beyond borders.
Strategy: 4FRONT provided NBA team executives with an inside
look at its proven, 5-step “Pitch Perfect” process to secure new
International partnerships, with a focus on Fanalytics, platform
development, storytelling, pitching and cross-cultural
communications.
Results: Several NBA teams engaged 4FRONT for support
developing a 100-day go-to-market strategy to secure new
International partnerships.
21MAKERS WANTED
BAHAMAS BOWL
INTERNATIONAL SPONSORSHIP SALES,
STRATEGY & EXECUTION
Objective: Reimagine the art of possible for a first-of-its-kind college
football bowl game naming rights sponsorship to celebrate Elk Grove
Village’s “Makers Wanted” brand promise as the nation’s largest industrial
business park.
Strategy: Identified, negotiated and secured a naming rights bowl
sponsorship for the only international college football bowl game on
behalf of Elk Grove Village. After securing the deal, 4FRONT executed an
earned media strategy to secure regional, national and international media
coverage and developed a comprehensive sponsorship roadmap aligning
Elk Grove Village, ESPN and multiple other Bahamas Bowl stakeholders.
Results: Secured the first ever naming rights of a college football bowl game
by a non-tourism municipality, generating 20:1 ROI in earned media value
from announcement for the Makers Wanted Bahamas Bowl. Renewed the
deal for a second season with additional investment.
22SAN FRANCISCO 49ERS
AUSTRALIA & NEW ZEALAND PARTNERSHIP
PROSPECTING & DEMAND GENERATION
Objective: Help 49ers breakthrough in the Australia/
New Zealand marketplace and generate direct interest
amongst partners and fans.
Strategy: 4FRONT Developed marketing and partnership
strategy to drive interest, awareness and engagement
amongst prospective partners and fans in Australia and
New Zealand.
Results: Capitalized on a unique moment in time having
rugby legend Jarryd Hayne on the roster to attract and
engage new potential Australian and New Zealand
partner contacts.
23© gwilkinsonphotos.com
24CONTACT US
Dan Migala
Partner & Co-Founder
Dan@Team4FRONT.com
312.560.8422
Eddie Fitzgibbon
VP, Global Solutions
Eddie@Team4FRONT.com
646.238.0752
25Thank You For The Opportunity
To Earn Your Business
TEAM4FRONT.COM
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