3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
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3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree
The Big Promotional Trade Show and The Big New Products Trade Show are new products organised on a not-for-profit basis, by the trade for the trade and feature more than 50 of the top suppliers of promotional merchandise and services from the UK & Europe. Both show formats offer a huge The exhibitions take place All events are designed to range of different products with The at venues throughout the cater for bona fide distributor Big New Products Show designed UK and Ireland during the companies only where to highlight the thousands of new year for the convenience promotional merchandise is products that are released for the of visitors and to the primary business; a strict ■■Promotional paper prod- crucial quarter-four and Christmas maximise attendance. door policy will be in place. ucts specialist Adpads will be showing a number of new sales period. items at the shows, including a clip-in ruler, a school book set and new packaging. These new products fol- ■■Calendar specialist Terminic low on from a relaunch of the will be showcasing a number Visit the shows to see a comprehensive company’s website earlier this of its best-selling products at range of products and services providing year. the shows. These will include the latest innovative ideas and marketing both litho and digitally-printed solutions available to the industry. Meet your key suppliers Directors, owners, managers, Adpads is part of Adco, originally launched as Stuart Artpads in the 1970s, trading as a general printer. In the 80s Mellow makeover options, as well as some really handy desk calendars. in a relaxed atmosphere with time to talk and learn. Discover new sales and administrative staff will all benefit from spending quality time with suppliers it began to specialise in mak- ing advertising pads. for a best-seller REGISTER NOW ONLINE AT ranges and the very latest committed to providing the The business was renamed The Pen Warehouse and Both pens are available on www.thebigpromotionaltradeshow.co.uk Adpads in 1989 and after a a five-day lead time, with a products from right across best possible support to their Snap Products will be high- management buyout in 2003, three-day express service also the world and those distributors in all aspects of the new owners David Fletcher lighting their latest ranges of promotional items, as well available. manufactured in the UK! buying process. and Howard Smith formed Adco Products Ltd. as the new Business Solu- As end-user demand for tions online digital marketing eco-focused products contin- platform. ues, The Pen Warehouse has also added three new sustain- The Pen Warehouse has giv- able products to its popular Neal Beagles Karl Pearsall Exhibitor Simon Adam en two of its best-selling ball- Managing Director of Roantree from Original Thing Managing Director of WCM&A eco-friendly promotional writ- pen ranges a ‘mellow makeo- ing instrument range. “ “ “ A very useful visit. The industry I completely We are delighted with both the quality and ver’ to produce a collection of ■■Stricker is using the Man- appealing new pastel colours, The hand-machined bam- needed a mid-season and underestimated the extent quantity of visitors today and have been chester and Elstree shows perfect for distributors looking boo Contour Bamboo and regional event and these shows of the show, the number particularly pleased with the large number Garland Bamboo ballpens to launch a new brochure for to inject some colour into pro- fill that brief. The show today was of big hitters from the of company’s who have taken the opportunity the Winter/Christmas period, motions. have been introduced along- an ideal opportunity for us to bring industry exhibiting surprised to send multiple numbers of staff. Everyone side the Supersaver WE pen- along existing staff and also to me, so my intended short who stopped off at our display was interested packed with new items and gift ideas for the season. The Contour Pastel Ballpen cil. All three products are A perfect way has a popular curved shape made from at least 70% sus- introduce our new starters to the industry. A very good day indeed.” visit turned into an extended and educational day!” and took the time to acquaint themselves with our company and product range.” Founded in 1944 and head- with chrome trim and a plas- tainable material. to get away quartered in the Portugese tic grip that matches the barrel city of Coimbra, the company colour. A large 60mm x 8mm The company’s Business The Prime Time Company has more than 800 employees maximum print area for spot Solutions marketing platform will be showing off the Marco and works with clients across colour designs provides a is aimed at digitally driving dis- Polo, described as the ulti- 80 countries and three conti- wealth of branding opportu- tributor sales growth. Devel- mate two-in-one backpack. nents. nities. oped in-house, this integrated marketing services platform This product converts from Stricker’s UK team is based For even better value for combines the expertise of a backpack to a garment or- in Reading – the company also money, the Supersaver Pastel the company’s leading digital ganiser simply by unzipping has offices in Madrid, Barcelo- Ballpen offers a smooth, un- marketing files and branding it. The Marco Polo is spacious na, Warsaw, Brno, Prague and cluttered design with a slightly services in one user-friendly enough for one complete out- Sao Paulo, as well as procure- smaller print area of 45mm x portal, providing a ‘one stop fit, shoes and a few other trav- ment offices in Shanghai. el essentials, making it per- BIG BIG 20mm. shop’ for distributors. THE THE fect for a weekend getaway or business trip. It also has a promotional TRADE SHOW new products TRADE SHOW ■■Bio Laboratories will be tak- ing the wraps off a number of tic bottles, perfect for any handbag and ideal for all of padded laptop compartment. Also on stand will be the By the trade for the trade By the trade for the trade new products at the shows. life’s little essentials. The bags are available in three standard Trident+ and Trident 2+ USB First up is the Eco Lip Balm, sizes, and bespoke sizes are charging cables. These have 18th March 2020 – Glasgow 22nd April 2020 – Surrey 2nd September 2020 – Manchester a handy little product in a been made to stand up to the Venue TBC also possible. The Argyll Suite, Glasgow Crowne The Esher Hall, Sandown Park push-up container made of rigours of life on the road, be- Plaza Hotel, Congress Road Racecourse, Portsmouth Road environmentally sourced card- ing tested for 12,000 bends. Glasgow G3 8QT Esher KT10 9AJ board. The Eco Lip Balm Finally, there’s the Mental contains no plastic and is Health Care Handy Can. This Another gadget sure to 1st April 2020 – Dublin 30th April 2020 – Manchester 23rd September 2020 – Slough compostable. is a relaxing mental wellbeing prove popular is the Twist mul- The Ballroom, Red Cow Moran Hotel The Point, Emirates Old Trafford The Buckingham Suite, kit in a handy can that includes titool. It features eight tools 22 Naas Road, Fox-And-Geese Lancashire County Cricket Club Heathrow/Windsor Marriott Hotel Bio Laboratories’ RPET a sleep balm, sleep mask, roll- which can do everything from Dublin 22 Talbot Road, Manchester M16 0PX Ditton Road, Slough SL3 8PT Cosmetic Bags, meanwhile, on pulse point and natural re- tightening screws to opening are made from recycled plas- laxing foam bath. a can of something refreshing! 3
new products new2019 Sustain They’ve got you covered your Reflects UK is an established supplier in the British promo market and offers engraving and full colour printing, all offered with quick lead times. clients’ a comprehensive range across vari- ous product categories, including of- The company will be presenting a number of new products, includ- interest fice, leisure, home, travel, technology and time. ing desktop organisers with wireless chargers, drinks bottles, ‘three in one’ The company’s factory and ware- charging cables and metal straws. house in the German city of Cologne hold excellent stock levels, backed up by great service from Reflects UK’s of- fice in Birmingham. With the current emphasis on reducing waste and being Products are fully certified and Re- more environmentally con- flects UK also offers a range of print- scious, Senator has been ing facilities, including pad print, laser thinking about how everyone can use more sustainable products in their advertising DRINKWARE campaigns. The company has respond- Spotlight on fabulous gifts BAMBOO COLLECTION ed by further expanding its bi- oplastics range to include the midocean will be using the Skeye Bio, a twist action ball shows to highlight more pen which uses renewable raw than 100 items in its ‘More sales@reflects.uk | www.reflects.uk materials (PLA, based on sug- than Christmas’ end of year Tel: 01217262555 ar cane). selection for 2019. SMARTWATCHES Fitted with a Senator long- Technology products and life magic flow G2 refill and accessories feature prom- produced with green electric- inently in the selection ity at the company’s manufac- and include a number of turing plant in Germany, the ‘bamboo-look’ wireless charg- Skeye Bio is designed to be a ing units. market leader in eco-friendly production and longevity. The The Capsula, meanwhile, Skeye Bio has already won the combines a desk light (with PSI Sustainable product of the three different ‘types’ of light), year 2018, the reddot design a wireless charging unit and a award 2019 and the Green Bluetooth speaker. Good Design award 2019. Clean lines and natural ma- Meanwhile, Senator has re- terials are to the fore through- interpreted the award-winning out the catalogue, exemplified design of its Signer Liner met- in ` range of wood-clad power al ball pen into a plastic variant banks. called the Headliner. Natural materials are also featured in midocean’s writ- box. Bags and travel accesso- On stand, there’ll also be a ing instrument offering – for ries, food and drink and spe- chance to talk about the com- example, the Quercus set fea- cial Christmas items are also pany’s new Yourchoice range tures comfortable cork barrels all included in midocean’s lat- of bespoke items. Why not and is also presented in a cork est collection. stop by and see for yourself? ■■This year, Pencom has been focusing on its in-house en- graving department, enabling the company to become highly competitive on lead times and techniques available. Customers can now choose from chrome engraving, two- tone engraving (which can use colour and different depths ■■There’ll be a starring role on of engraving to create unique effects) and 360-degree en- the Booth Brothers stand for graving, branding all the way around the pen barrel. the Susino Auto Vent, a new A new section in the company’s catalogue is the ‘Pow- and cost-effective umbrella er Products’ range – a ‘go to’ selection of affordable metal available in six colourways, and pens for customers in a hurry. produced at the company’s carbon-neutral factory in All the pens in this range are engraved in-house so they can South Yorkshire. be turned round super-quick. Gift sets are also available. 4
conversation: the organiser new products ■■Laltex Promo is one of the most established names on Promotion, professionalism the UK branding scene, and as always, there’ll be plenty of new stuff to take a look at on stand. and a feel for the industry Among them will be some new products aimed at keep- ing up with drinkware trends, including bamboo and col- lapsible mugs, double-walled stainless steel drink bottles and many more. If you’re looking for someone to put a twice a year. I really do believe that. great promo products show together, Other developments include “There are also times when we really a number of new colours on you’d probably be looking for some- need to be face-to-face with our custom- one with a long, proven track record Laltex’s popular lines, giv- ers to explain to them why prices are mov- ing an even greater choice who knows the industry inside out. ing up. They need that because they in turn for branding needs, while the have got to make a good case to sell to company is offering a swifter It would be difficult to think of their customers.” service thanks to its invest- Bags of choice anyone who fits that profile better than Gerry Thomas. As the powerhouse behind However, Gerry admits that in an age ment in new printing ma- Plastech Print and one of the best-known of Amazon-style instant gratification, chines. faces out on the show floor, Gerry has an even getting people out to experience the instinctive feel for getting the best out of a above can be challenging. Industry-leading promotional merchandise supplier Bagco ■■Hainenko is using the series of shows. has (as MD Nigel Pearce puts it) ‘a hell of a lot of new prod- shows to launch its new Elis “We are getting to the situation where ucts’ launching in September and available for early viewing range of twist-action ball pall This knack has been demonstrated for some people really just don’t like to go out at The Big New Products Trade Show. years through Gerry’s long involvement in of their offices. It’s a real shame – especial- pens, from the prestigious Ital- ard colours, with the option masterminding the Promotional Showcase ly as I’m sure they go out of their offices to Nigel said: “All of the items we are launching this autumn are ian manufacturer Stylolinea. to Pantone match for precise series of roadshows. try to sell to their own customers! eco, sustainable or recyclable, which is a reflection of the direc- corporate branding. tion we see our overall range heading over the coming years. Elis combines some clas- “We had a group of 20 suppliers who’d “So we’re trying to counter this mental- sic shapes with a sinuous clip The range also offers many been doing these shows for a number of ity a little by making the show experience Additionally, Bagco will continue to donate 5% of the bag cost and an extremely wide print refill options from a standard years, and then another group got togeth- “Of course, they’re fairly simple road- always more attractive for them by using of all Newchurch and Seabrook recycled products to the marine area to maximise impact. The economy refill to a high quality er to form the Promotional Supplier Part- shows – essentially table-top events – but high quality venues in convenient loca- pollution charity Plastic Oceans UK. pens are available in 34 stand- gel ink product. nership. Eventually, someone suggested with so many of the bigger exhibitions, so tions, putting on some decent food etc. we try putting the two groups together for much is just visual dressing anyway.” a number of shows, so in 2018 we did just “Essentially, we’ve got to push back However, the relaxed and informal against a push back. But saying you’re too that.” atmosphere doesn’t mean there aren’t busy to come to a show is crazy, in my The formula proved popular enough for standards to be maintained – and pushed. view. the pairing to come together again in 2019 “In the old days, you could just turn up “Of course, everyone is very for another series of roadshows – shows with a few things that you’d slap on a ta- time-conscious these days – but that’s why with a very specific USP. ble, or in a shell scheme, and get away with we’re essentially bringing the shows to it. Now, people are looking for something them. “The thing that makes them different is much slicker. that they’re not a commercial operation – “Distributors have only got to take a they’re being put on by the suppliers. Our “You have to be so careful with these ta- few hours out of the office, not days as you strapline is ‘by the trade, for the trade’. ble-top shows that they don’t end up look- sometimes have to when you go to a big ing like a jumble sale. exhibition, and that proximity also makes “I’ve now got three people helping me to do this and of course their expenses and “We’re trying to create a professional it easier for them to take more members time are being paid for – but other than atmosphere by making sure that every- of staff along with them too. that, there’s not a profit element in it at all. body has a logo table cloth, that they’ve “At the end of the day, there really is no And the cost of exhibiting is still a fraction got a banner announcing their presence, substitute for seeing the products in per- of that of the commercial shows. so you are creating your own little office. son, handling them for yourself and having Similarly, everyone is properly badged and a direct conversation about them with the “In fact, we don’t even consider those we have a reception desk. supplier. bigger shows as competition – they’re something very different. We’re very much “Those little extra bits of professional- “I love the customers who come and see trying to give our visitors a different expe- ism are vitally important. They do mean me and say: ‘Ooh, that’s interesting – I’ve rience, and that’s really what it’s all about. that the cost of the shows has gone up a got a customer who wants something like little – but it’s still nowhere near that of that…’ For example, I did a write on-wipe the big commercial events.” off whiteboard with a pen for somebody, Gerry reckons that one of the major at- with some advertising around it. I’m sell- tractions of this style of shows is the space ing that to so many customers now, who in they allow for relaxed but detailed conver- turn are going out to their customers and sations. offering it as an alternative to a notepad For more information on “I know I’m an old geezer but there near the phone.” Promotional Showcase, contact is still no substitute for face-to-face. It For Gerry Thomas, it’s all about the Gerry on gerry@thebpts.co.uk doesn’t need to be every week, but you’ve winning formula – and he’s convinced this got to see all your good customers once or series of shows has it. 6 7
new products new products Bonanza You name it, they of bottles have a solution Listawood has just in- troduced a new range of Pan- brand Badgemaster’s name badg- Pantone-matched to a client’s tone-matched thermal es help businesses provide own brand palette. bottles in a choice of a branded badging solution finishes from just 90 If your client is looking for units, despatched in for their employees. The a more ‘organic’ feel, Badge- only 10 days. products offer a choice of master’s wooden badge could colour combinations, badge be an excellent choice. They The company can shapes and various text op- can choose from sustainable also offer a stunning tions to accompany a logo. oak or eco-friendly bamboo, full wrap photographic and other woods are also print from as little as 30 All of Badgemaster’s prod- available – just give Badge- bottles. ucts are finished to the highest quality and are manufactured master a call. Names, job titles, artwork A taste of the season The stainless steel body ensures that drinks in a purpose-built facility, of- fering industry-leading turna- and logos can all be engraved Confectionery specialist The Sunray Gift Tin. This includes stay hot or cold for extend- round times. into the wood using state-of- Sweet People will be show- caviar, milk chocolate and ed periods of time, while the tumblers can be decorated the-art laser engravers. The casing its new winter collec- Champagne truffles, all brand- screw-on lid prevents any with your client’s choice of The company also recently engraving gives the text and tion. ed with a full-colour domed spillage. Pantone colour from only 90 acquired Plastech Print and logo a slight ‘burned in’ effect label. pieces. will now be offering PTP items to provide a subtle contrast of This includes the Eco Kraft Meanwhile, a selection of to the trade, as well as the dark and light. Cube – filled with foiled choc- high quality, double-walled tu- For something more sea- lip-shaped tumblers has been For those who require original Badgemaster line-up. olate balls, this eco product smaller volumes, the tumblers The latest offering from sonal, The Snack Tin is filled added to Listawood’s range of is plastic-free, branded with a can also be finished with a A core product in the Badgemaster is chalkboard paper wrap and can be recy- with mini buttered mince pies, sustainable drinkware. again branded with a full-col- full-colour print from just 30 Badgemaster range is the badges. Resembling the cled. Supplied with a clear, clos- units. Stop by the stand to reusable Instabadge, an effi- chalkboards of school days our domed label and finished Security conscious cient and cost-effective solu- tion for an ever-evolving work- force. This fully customisable gone by, these are perfect for informal settings such as bars and restaurants. Simply use For a touch of luxury, try the with a gold embossed sticker. able lid for use on the go, the discuss your requirements. Xindao will be offering show visitors an exclusive sneak peek at reusable name badge is avail- a dry-wipe marker to its new Bobby Tech and Bobby Pro anti-theft bags. able in two sizes and can be personalise. There’ll also be the chance to take a look at a number of items in Xindao’s just-launched Winter catalogue. Highlights include a leak-proof copper vacuum insulated bottle, a 10,000mAh aluminium pocket powerbank, a magnet- ic-closing laptop sleeve and an anti-theft RFID car key pouch. ■■The Leather Business will use the shows as a launchpad for its new range of genuine recycled leather, The Reco Collection. Unlike traditional ‘bonded leather’ (which uses scraps off the floor pulped with glue, thinly sprayed on to a board), finished with any given colour. ■■If you want to get ahead, get this product is actually made Different textures can also be a hat. And if you want to get a from fibres from the original added. hat, why not stop by the Euro hide using a new, patented Cap stand? process. The Leather Business offers more than 80 standard UK Among the offerings on Up until this new process stock leather products which show will be the brand new was developed, these fibres can be supplied in as few as Digital Pom Hat. would have been thrown away. five working days from 25 Now, they can not only be re- pieces branded. Its factory is The outer is polyester, ena- used, but the resulting product SA8000 and four-pillar SMETA bling unlimited branding op- can also be called ‘leather’. and SEDEX audited. tions thanks to dye sublima- tion printing, while the inner is These fibres are combined The company also offers a conventional knitted hat. with natural latex (glue from bespoke manufacture from the rubber tree, with no chem- as low as 50 pieces in all The Digital Pom Hat is made icals added) in a unique pro- materials. Options include in the UK and even the pom cess, formed into sheets of contrast stitch choices and can be customised! There’s a different thicknesses and then Pantone-matched colours. low MOQ of just 100 pieces. 8 9
OV N T 15 OD conversation: the exhibitor PR 0 ER EW S! UC Changing landscape and a new set of challenges When it comes to promo product – I believe people still want the experience shows, Martin Markey is pretty much of actually seeing these products and dis- looking for one thing – quality of cuss them with the various suppliers.” enquiries. Another factor which has changed is cus- “Smaller scale shows definitely allow for tomer expectations – although, says Mar- more extended conversations, it’s as sim- tin, it’s not always as straightforward as it ple as that.” might seem. Martin’s company Plusfile has been “Sure, price is always going to be im- pretty much a constant at shows of all portant; lead time is always going to be sizes and styles over the years, so he important – but who’s got stock is equally should definitely know. important!” Plusfile is among a group of 11 compa- That change in turnaround expectations, QUALITY ENGRAVED GLASS & CRYSTAL GIFTS & AWARDS nies which around three years ago formed however, is undeniable. “Going back 20 the Promotional Supplier Partnership years, I seem to remember that your aver- (PSP). age lead time used to be four to six weeks. Now, it’s more like four to six days!” “In many ways, the original idea was similar to Promotional Showcase,” Mar- As well as its participation in the ‘Big’ tin recalls. “We got together and put on series of shows, the Promotional Supplier table-top events in hotels.” Partnership has also been blazing a trail in an increasingly popular trade phenomenon Natural synergy, and discussion between – direct visits to distributors. Martin and Bagco’s Nigel Pearce, led PSP to join forces with Promotional Showcase “We realised some time ago the advan- for The Big Promotional Trade Show (this tages of putting on training mornings actu- autumn rebranded as The Big New Prod- suppliers who were in control of the pro- ally in distributors’ offices. cess. “That was very important – we want- THE MOST COMPREHENSIVE RANGE OF GLASS ucts Show). ed to make it as cost-effective as possible “There’s 11 companies in PSP. We will “The original idea would be that there for the suppliers. This is a not-for-profit set go into a company and basically, the dis- would be 30 of us – the Promotional Show- of shows, we believe in giving as good val- tributor doesn’t have to travel anywhere. case people and ourselves, plus 10 guest suppliers. So, there would be a limited amount of good suppliers which the dis- ue as possible for everyone exhibiting, and this series has worked well for us.” That gives us a chance to speak to pretty much everyone in the company. AND CRYSTAL GIFTS AND AWARDS IN EUROPE tributors would want to come and see, and As someone with a huge amount of in- “It’s basically down to the distributor dustry experience, inevitably Martin has we’re going to see as to how long they in a slightly more intimate environment than, say, the Ricoh or one of the other observed a great deal of change in the way the it works, and shows are no exception. want the event to last – usually, it’s three or four hours and we provide lunch as well. FREE VISUALS | FREE BESPOKE END USER WEBSITES bigger halls. One of the key aspects of the plan from “If we look back over the last five years, “But the great point is that these events FREE END USER CATALOGUES | £1.3M STOCKHOLDING Martin’s point of view was that it was the in all honesty, from a supplier’s point of aimed at everybody, from directors all the view, we just feel that there’s not as much way down to administrators, who wouldn’t footfall at the bigger shows. normally be allowed to go out to shows. “And where there is the footfall, it’s “In this setting, we can actually discuss often just people galloping around in a sin- new products with everyone and we’re gle day, even if it’s a two-day show. They finding it a very effective way of commu- just want to whizz round as quickly as nicating. possible. “This model offers the same opportuni- “You don’t really get any quality (there’s ty for those extended conversations we’re that word again) whereas at the smaller already having at the shows. shows, you at least get the time to discuss the products properly with people.” “Another consideration is that end us- ers’ requirements are these days a lot And that, says Martin, is vital. more ‘eco’ driven. So next year, all PSP For more information about members will be SMETA-audited, and we’ll the Promotional Supplier Partnership, contact Martin on “I’m a bit old school. There’s such a huge, diverse set of products out there now and be the only roadshow group where all the suppliers have that accreditation. Tel: 01642 225799 a lot of people are just used to buying off martin@plusfile.co.uk the screen. Personally – and I think we’ve “The industry us changing – and we’ve e-mail: sales@crystalgalleries.co.uk proved it both with PSP and these shows all got to change with it.” w w w. c r y s t a l g a l l e r i e s . co. u k 10
new products people With plenty of stock, this selection’s a clear winner Crystal Galleries’ selection of glass, crystal and crys- talite tableware and giftware is sourced from many of the leading manufacturers throughout Europe. Innovation is ■■Senator has appointed Shane Davies as Managing ■■Promo industry veteran Nick Clewlow has recently joined The company has extensive warehousing at its base in kind to planet Director of the company’s UK operations. Shane served for ■■The Pen Warehouse and Snap Products have welcomed two new arrivals, both of them named Hannah! Hannah Bonell (above Reflects UK as Sales Manag- er. Nick has clocked up more Middlesbrough, where it holds Juniper Products will be dis- 17 years in the Metropolitan left) Is the new Field Sales Manager for Northern England and than 20 years in the industry, stock in excess of £1.5 million playing a wide range of real Police, with more recent posts Scotland, while Hannah Whitman takes on the same role for and will be at the Manchester at any given time. and faux leather products at in at National Express. South West England. and Elstree shows. Crystal Galleries has been the shows, including its ingen- established for 35 years, is a ious ELeather. ■■The Pencom team aka The Pen 10 ■■Xindao has a new Sales Representa- ■■Crystal Galleries has added two new family owned and run busi- ELeather is a soft, leath- became the Pen Eleven recently with tive. Sophie Kelembeck has been busy faces to its line-up. Callum Chisman is ness which prides itself on the pieces are hand-crafted from styles to add to the options al- er-based material created from the arrival of Anastasia Peters-Broom as introducing herself to the company’s on the quotes desk while Isla Clifton is service levels and reputation perfectly clear optical crystal ready available. high quality, unused leather fi- Sales Administrator. customers. working on the trade orders desk. it has built up over the past glass, thanks to their lead-free bre through a unique process. three decades. nature. The process to make The company also recently The leather is recycled from As part of the company’s this range is fascinating and revamped its website, which tannery waste and uses a pat- expanding range, Crystal Gal- leries recently launched a 36- is centuries old. The awards feature a generous engraving has received a very positive response from customers. ented process to combine the fibres without the use of un- new products page supplemental catalogue area and the option to add an friendly adhesives that can be featuring more than 150 new optical crystal base. Usage is increasing month harmful to the environment. ■■United Brands of Scandina- products and showcasing the on month, with many custom- Instead, it users water in a via supplies the highest quality latest techniques and glass- This year has been one of ers activating trade logins and ‘hydroentanglement’ process and most functional garments ware. Among the newcomers innovation at Crystal Galleries, using Crystal Galleries’ online that locks the fibres within a Sweden has to offer. are the Crystalart Awards. with the team developing an checkout facility to place plain high performance core. These modern and unique exciting range of decoration glass orders. The company’s wide range The end result is a stronger, of New Wave Group brands lighter and high performance means there is a stylish solu- ■■The autumn and winter are typically a busy time for material. ELeather reclaims tion to any clothing enquiry. exhibitions, company events and campaign and prod- thousands of tons of leather uct launches. With that in mind, Desktop Ideas has waste from landfill each year United Brands is using the chosen this quarter to update its offering of some of and creates 90% less waste Manchester and Elstree shows the latest and best promotional technology solutions. than traditional leather. The to launch its Autumn/Winter ■■Preseli is committed to do- The company has used UPS product is manufactured in the 2019 clothing collection. ing as much as possible to Carbon Neutral air courier ser- There are new options in personal audio, UK and is REACH-compliant. keep the environmental im- vices for incoming shipments portable power and lifestyle accessories. Two This includes the Harvest pact of its business activities from Hong Kong for some of the company’s own new favourites are the Also proving a hit is Juni- Brinkley, a full winter park to a minimum, while continu- years now. Digital Nomad PD Laptop Power Bank (big per’s J-Tec range, providing jacket with an ECO bionic fin- ing to provide a quick, reliable enough, as the name suggests, to charge your innovative solutions for those ish made from recycled PES and competitive service for its More recently, it has also laptop) and the Mr Bio sustainable charging cable, must-have tech gadgets. padding. You can also check customers. started using the same service made from recyclable materials with no PVC. out items from United Brands’ for outgoing dispatches to These products are finished This commitment includes both the UK and the EU. other famous Nordic ranges. Meanwhile, the best-selling Squid Power Bank in a contemporary fabric tex- using carbon-neutral air couri- now handles both wired and wireless charging for ture, reducing the risk of the er services, offering the option Preseli also offers custom- phones and tablets, while the Octopus Booster allows end user dropping their valua- ■■With 50 years of experience in the of sea freight, environmentally ers discounted pricing for im- users to transfer power or data between devices. ble items. production and customisation of pro- friendly alternatives, reducing porting goods by sea, which motional pens,Erga offers high quali- waste and adding eco prod- is a more carbon-efficient ty products and design coupled with ucts and alternative options to mode of transportation than ■■If you’re looking to update your the option to use your own URL. innovative and traditional printing its product range. air freight. website and generate enquiries on- techniques. line, SourcingMachine.co.uk reckons One of the latest additions to the it has the perfect solution. Its skin Sourcing Machine system is the Un- Options available range from mon- ■■Perennial show favourite sites now come with free set up. limited Web Shops function. ochrome or multi-colour silk-screen CHX Products will be unveiling printing, to digitally printed creations. an updated range of its popu- This gives users the ability to set up Among the features which come as a personalised web shop for each of Erga also offers many options for lar button badges. standard are mobile-friendly design, such products on the market. their customers, no matter how large 3D customisation, as well as the tac- full SEO functionality and free product or small, and allowing them to place These will be available in all tile softness of its ‘Velvet’ material. sourcing. repeat orders. the common sizes and most On another note, CHX has The Erga stand will be well worth importantly, says CHX, they recently developed the oppor- The sites come preloaded with This system promotes loyalty and dropping by for anyone looking for will be ‘priced to sell’. The tunity to make custom shape more than 120,000 products, most gives your customers a strong reason something unique in promotional company also claims to offer keyrings and badges, with no with detailed pricing, and there’s even to keep placing orders with you. pens. the quickest turn-around of tooling fee. 12 13
conversation: the visitor Bright ideas on doorstep make show a must for Jo As far as Jo Shippen is concerned, the expectations are way in advance of where local angle is what makes The Big New they were even a decade ago. The Hatters Products Trade Show a definite date in approach is to drill down into the informa- her diary. tion. “If we get an email come in and it’s es- Jo, whose Stockport-based company sentially a shopping list, I know there are Hatters is celebrating its silver anniversary a lot of distributors who will basically for- this year, loves to get out to shows – but ward that list on to the suppliers – and I location can sometimes be problematic. don’t think that’s fair. We have a duty to “That’s why it’s really great when the go back to that client and find out exactly show is on our doorstep,” she said. what it is they really want and narrow the search down. “It’s always been frustrating for me that a lot of the big shows have traditionally “People don’t realise how long it takes Find out more at Minimise your carbon BIG been ‘Southern-centric’. That does make it to do a proper job. If I do five quotes for THE difficult for me. At those sort of distances, somebody, I want to know that the half day I’ve taken to pull those quotes togeth- I can’t take four people from my team to the show – I just can’t afford to do that, particularly when you take accommoda- er has been beneficial. I want to know I’ve got a fighting chance of getting the work. footprint with promotional TRADE SHOW tion into account. I’m personally not interested in transient business; I’m interested in building rela- “But with the Big New Products Trade tionships and rapport with people. Show calling at Manchester, I can have two “I think that’s where we’ve got into a bit of us go over in the morning and let anoth- “Others will go to shows, see the prod- of an industry situation, because people er two drop by in the afternoon.” ucts, wait till someone rings up and asks are not being brave enough to say: ‘Actu- As far as Jo is concerned, it’s not all for, say, mugs, and give them the bog ally, I’m not going to quote you on those about the products themselves, either. standard product. We’re not order-takers. 20 things you’ve just sent over, with three We want to enhance products and make price breaks – because I need to know “If I go to a show, I’ll want to go around them the best we can for our customers so what you actually want. and say hello to everybody. Now, I know they think: ‘Hatters really gave us some- some people will say to me: ‘Oh Jo, you thing special.’ “For some reason, budget seems to be just go around the room, kiss everybody that thing people always seem frightened and have a chat’. But actually, that’s as im- “Going to shows is also a bit of a PR thing to talk about. Often people will ring you up portant to me as seeing the products.” for me, if I’m honest – to show your face and say: ‘I want a pen.’ When you ask what and let people know you’re still there!” their budget is, often they’ll say: ‘I haven’t Rolling up at the show is also a way of got one.’ But by actually mentioning costs And still here they most certainly are, 25 showing the suppliers some love, Jo says. and through a series of the right questions, years down the line. What’s been the key you eventually find out they actually do “It’s tough for the suppliers – so what to Hatters’ success? have a budget! you want to do is try and make it as good “We’re strong at being a consultative for them as you can, so they want to work “And actually, it’s not about spending company. What we do well is build rela- with you. It’s got to be a partnership.” every penny of their budget – it’s about tionships with people, sit down with them, giving them the best value.” As for the products, is it all about the give them good advice and help them. This ‘latest and greatest’ – or are the basics has been our saving grace, in many ways, It’s also about innovation at Hatters. more important? because like everyone else, we’ve been Last year saw the company move into an through some tough times, including two entirely new area of activity. “I think it’s a bit of both. At Hatters, we recessions. tackle shows in a slightly different way. We “We’ve always outsourced everything, go to these events to get ideas, then go to “We’re also very pro-active. So, for as all distributors do. But we had a specific our client and say: ‘We’ve seen this – do example, if I see a client is using a cheap contract last year which the client wanted you like it, could it work for you?’ coaster and it doesn’t look great, I might delivered in a different way. So, we actual- send them a glass one in the post and say: ly found a warehouse, with offices, and we ‘Have you thought about this?’ In a sense, have gone into storage and fulfilment and ‘We’re not order-takers. We want it doesn’t then matter if they come back doing our own engraving as well. to enhance products and make to me and say: ‘Oh, it’s not in my budget, “It was a massive leap for us as a com- 2018 Jo.’ At least I feel I’ve done something in them the best we can for our offering them that extra option.” pany, but it sent out a strong message that while we were 25 years old, we were not customer.’ Such an approach, Jo believes, is even sitting back and putting our feet up. We more important in an age where customer have to keep evolving to stay relevant.” For more information visit us at www.preseli.biz contact us 14 by phone on 01352 730 006 or email us at sales@preseli.biz
BIG THE new products TRADE SHOW By the trade for the trade The Big New Products Trade Show is the promotional merchandise event to get to this autumn! You are all very welcome to join us. • Discover new ranges • More than 50 of your key suppliers and brands • See all the latest products • Register now to save queueing on the day • Convenient locations • Refreshments provided throughout the day • Free parking Directors, owners, managers, sales and administrative staff will all benefit from spending quality time with suppliers committed to providing the best possible support to their distributors. Manchester 3rd September 2019 Elstree 26th September 2019 The International Suite, Manchester United The Inspiration Suite, Village Hotel Watford/ Football Club, Sir Matt Busby Way Elstree, Centennial Park, Centennial Avenue Stretford, Manchester M16 0RA Elstree, Borehamwood WD6 3SB Show open: 10:00 am – 4:00 pm Show open: 10:00 am – 4:00 pm REGISTER NOW www.thebigpromotionaltradeshow.co.uk
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