Media Kit 2019 EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test - Konradin Service
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EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test Media Kit 2019
Trade Magazine 4
Website 22
Newsletter 28
Extras 30
Lead Generation 33
Konradin Industrie 44
Media Brand
Newsletter
Websites EPP-NEWS (weekly) and
EPP-EUROPE-News (fortnightly)
epp-online.de is the dedicated provide Product and Industry
German-speaking portal and Highlights succinctly
epp-europe.eu is the European and concisely for the
trade portal in English language, 10,000/6,500 recipients.
both exclusively serve the interests from page 28
of Electronics manufacturing.
from page 22
Trade Magazine
Investment decision-makers in
electronics production within
German-speaking countries
appreciate EPP as the magazine
for successful Electronics
Social Media production.
Print international Page 4
Distribution EMEA – English-
language – in EPP quality with
E-Paper
speed-read précis in German, All issues also
French and Russian. For the made available
highest level of acceptance digitally.
amongst the target
readership.
Page 4
2
“EPP provides the latest
news, trends and inno-
vations within the entire
sphere of manufacturing
Video of electrical components.
These important techni-
Professional video production cal developments, expert
on site or during trade fairs,
Events always with the expert
knowledge and background
support of our information are presented
7th EPP InnovationFORUM Germany – editorial staff. to our readers in a clear,
for years one of the most important Page 30 reliable and succinct format.
industry meetings. The platform for experts
Page 36
from experts – you‘re right
White
2nd expert forum LED meets SMT – here!“
paper
exclusive focus on LED in
SMT manufacturing. In cooperation
with OSRAM Opto
Lead Generation Webinar Doris Jetter
Editor-in-Chief
Semiconductors. You will receive
Page 37 qualified contacts with
specific interest in your
subject (adhering to
Retargeting EU-DSGVO).
Campaign
from page 33
Page 22 We present your topics
to your specific target group
Native using an intelligent
combination of advertising
Advertising formats – tailor-made,
budget and
The job portal goal-oriented.
Page 24
of the Konradin
Media Group.
Page 42
Network
Editorial Concept
EPP Elektronik Produktion + Prüftechnik EPP EUROPE Electronics Production and Test Editorial
– Clear structure and competent content – The international edition
Editor-in-Chief
Doris Jetter
EPP Elektronik Produktion With selected
+ Prüftechnik distinguis- applications, technical Phone
hes itself as a specialist articles, exclusive +49 7021 53609
magazine for the interviews and product doris.jetter@
electronics industry, with launches, the EPP konradin.de
a close journal/reader EUROPE issues show
bond while incorporating readers what to look for
a high proportion of in modern electronics Online editorial
specialist articles manufacturing and Charlene Hesse
alongside exclusive which products and
interview on practical, solutions should be Phone
user-related topics. The considered. +49 711 7594-428
respected editorial charlene.hesse@
standards of specialist konradin.de
reporting, high credibility and optimised, modern • EPP EUROPE is published in English.
layout, all combined to make EPP an unparalleled • Unique in the market: Also includes summaries in
sourced of information. German, Russian and French, enhancing the value Assistant Editor
for readers who want a quick overview of the Birgit Niebel
EPP is the indispensable advertising medium for articles in their own language.
electronics manufacturing. Phone
Readers are investment decision makers working in +49 711 7594-349
Highlights include these main topics: the electronics manufacturing industry (OEM and birgit.niebel@
• Production of assemblies EMS providers) with manufacturing structures typical konradin.de
• Packaging for the EMEA region. Distribution covers the whole of
• Test + quality assurance Europe, as well as North Africa and the Middle East,
• Smart Factory as theme issue in August from senior management to leaders within the
industry sector.
The reader draws further benefit from the supplemen-
tary info boxes arranged throughout the sections. The topics provide an effective
Stay professionally informed and up to date and eye-catching environment for your ad.
EPP readers are reliably informed about important
technical developments. Specialist know-how and
expertise are presented centre-stage. For intensive use
by the reader/user, information is prepared in a
media-friendly format.
4
Trade Magazine
1 Portrait
01 Title: EPP Elektronik Produktion + Prüftechnik
02 In brief: With 43 years in the industry, EPP Elektronik Produktion 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
Prüftechnik together with the sister brand EPP EUROPE Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen
is today the market-leading information platform within
the field of Electronics production in Germany and 11 Publisher: Katja Kohlhammer
Europe.
12 Advertising: Andreas Hugel, Sales Director
EPP is the trade magazine for the German-speaking
market with the highest circulation in the fields of 13 Editorial: Doris Jetter, Editor-in-Chief
technical management/plant management and
production/testing.
03 Target group: Investment decision-makers and professionals within 14 Pagination analysis 2017 = 7 issues
their own electronics manufacturing facilities (OEM/EMS) Total number of pages: 672 pages = 100.0%
who are up-to-date with the latest technology in
electronics manufacturing and testing, in addition to Editorial section: 480 pages = 71.4%
developers/designers with a focus on Design for Advertising section: 192 pages = 28.6%
Manufacturing/Testing. also comprising:
loose inserts: 9 pieces
04 Frequency: 7 issues per year
05 Format: DIN A4 15 Content analysis of editorial section 2017: 480 pages = 100.0%
06 Year: 44th year 2019 Technical articles and product information: 325 pages = 67.6%
concerning the topics
07 Subscription price: Annual subscription: Printed circuit boards and components 234 pages
Germany 85.40 € Chip packaging + assembly 15 pages
Abroad 85.40 € Testing, quality assurance 76 pages
Free delivery to qualified recipients only Editorial/content 15 pages = 3.2%
News & highlights 140 pages = 29.2%
08 Organ: —
09 Memberships: bvik Bundesverband Industrie Kommunikation e.V.
5
Trade Magazine
2 Circulation and Distribution Analysis
01 Audited by: 3.1 Circulation by postcode regions:
Percentage of actual circulation
02 Circulation analysis: Average copies
(July 1, 2017 to June 30, 2018)
Print run: 9,200 PLZ 2
Hamburg
Actual circulation: 9,148 of them abroad: 59 Postcode 2 Schwerin PLZ 1 Postcode 1
7.4% = 4.3% =
Bremen
Sold copies: 1,344 of them abroad: 11 672 copies Berlin 391 copies
• Subscriptions: 92 of them for members: – PLZ 4
Magdeburg Potsdam
• Retail sale: – Postcode 4 Postcode 3
Osnabrück Hannover
• Other sales: 1,252 10.7% = 9.3% =
PLZ 3
973 copies Dortmund
Leipzig
845 copies
Kassel
Free copies: 7,804 Düsseldorf Dresden
Residual/archive copies: 52 Postcode 5 Erfurt Postcode 0
PLZ 0
10.7% = Köln 5.9 =
973 copies PLZ 5 Frankfurt 536 copies
PLZ 9
03 Geographical analysis: Share of total distributed copies Postcode 6 Mainz Postcode 9
Nürnberg
Economic area % Copies 10.3% = Saarbrücken PLZ 6 9.7% =
936 copies 882 copies
Germany 99.4 9,089 Stuttgart
Abroad 0.6 59 Postcode 7 Postcode 8
PLZ 7
comprising 18.6% = PLZ 8
13.1% =
Austria/Switzerland 65.3 38 1,691 copies München 1,190 copies
Great Britain 7.9 5
Scandinavia 8.2 5
Benelux (B, NL, L) 10.0 6
Asia 2.9 2 Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
North and South America 3.8 2 2. Population: Actual circulation
other foreign countries 1.9 1 3. Sample: Total circulation
4. Target persons of the study: Recipients of the magazine
Actual circulation 100.0 9,148 5. Study period: June/July 2018
6. Survey completed by: Konradin Media Group
6
Trade Magazine
2 Circulation and Distribution Analysis EPP EUROPE
Circulation analysis
Copies per issue, annual average (07/17–06/18)
Actual circulation: 18,000 Russia, Belarus, Ukraine
10.1% = 1,818 copies
Scandinavia Latvia, Lithuania, Estonia
8.3% = 1,494 copies 3.9% = 702 copies
GB/IE Poland
19.3% = 3,474 copies 8.1% =1,458 copies
BeNeLux Czech Republic, Slovakia
6.0% = 1,080 copies 6.6% = 1,188 copies
Germany Switzerland, Austria
6.3% = 1,134 copies 1.7% = 306 copies
France Moldova, Romania, Bulgaria, Hungary
4.3% = 774 copies 8.9% = 1,602 copies
Spain/Portugal Croatia, Slovenia, Serbia, Bosnia-
2.8% = 504 copies Herzegovina, Albania, Montenegro
3.0% = 540 copies
Tunisia, Algeria, Morocco
1.5% = 270 copies Italy
2.7% = 486 copies
North and South America
4.2% = 756 copies Greece, Turkey
0.6% = 108 copies
South Africa
0.6% = 108 copies Middle East
1.1% = 198 copies
Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Actual circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2017
6. Survey completed by: Konradin Media Group 7
Trade Magazine
3 Readership Analysis
1.1 Industries/industrial sectors: recipient groups Share of readers
Industry code acc. to classification of industrial sectors 2008 % Approx. 1.2 Company size: Share of readers
% Approx.
C.26.1 Prod. of electronic components and PCBs 7.7 704
C.26.2 Prod. of computers and peripheral equipment 3.9 357 1 – 49 employees 38.1 3,485
50.00 99 employees 10.6 970
C.26.3 Prod. of equipment and facilities of 100.00 199 employees 17.0 1,555
telecommunications technology 3.5 320 200.00 499 employees 11.8 1,079
C.26.4 Prod. of consumer electronics devices 2.1 192 500 and more employees 22.5 2,058
C.26.5 Prod. of measuring and control equipment 31.8 2,909
Actual circulation 100.0 9,148
C.26.6 Prod. of irradiation, electromedical and
electrotherapeutic equipment 1.9 174
C.26.7 Prod. of optical and photographic instruments
and equipment 4.1 375 1.3 Position in company Share of readers
C.27 Prod. of electrical equipment 26.8 2,452 % Approx.
C.28 Mechanical engineering 6.5 595 Corporate management 23.5 2,150
C.29.31 Prod. of electrical and electronic equipment 1st management level 15.4 1,409
for motor vehicles 5.0 457 2nd management level 38.3 3,504
C.30 Other vehicle construction 6.7 613 Employees, skilled workers, specialists 22.8 2,086
Actual circulation 100.0 9,148 Actual circulation 100.0 9,148
1.4 Job function Share of readers
% Approx.
Company management 17.6 1,610
Technical management/plant management 25.5 2,516
Research & development 1.4 128
Design engineering, engineering 10.6 970
Production, manufacturing, assembly 26.2 2,397
Testing/quality assurance 15.0 1,372
Purchasing 1.7 156
Actual circulation 100.0 9,148
8Trade Magazine
3 Readership Analysis EPP EUROPE
1.1 Industries/industrial sectors: recipient groups Share of readers 1.2 Company size: Share of readers
Industry code acc. to classification of industrial sectors 2008 % Approx. % Approx.
C.26.1 Prod. of electronic components and PCBs 10.5 1,890 1 – 49 employees 25.1 4,518
C.26.2 Prod. of computers and peripheral equipment 4.3 774 50 – 99 employees 11.6 2,088
100 – 199 employees 17.8 3,204
C.26.3 Prod. of equipment and facilities of 200 – 499 employees 12.4 2,232
telecommunications technology 5.0 900 500 and more employees 33.1 5,958
C.26.4 Prod. of consumer electronics devices 4.2 756
C.26.5 Prod. of measuring and control equipment 25.3 4,554 Actual circulation 100.0 18,000
C.26.6 Prod. of irradiation, electromedical and
electrotherapeutic equipment 1.5 270
C.26.7 Prod. of optical and photographic instruments 1.3 Position in company Share of readers
and equipment 4.3 774 % Approx.
C.27 Prod. of electrical equipment 26.2 4,716
Corporate management 20.3 3,654
C.28 Mechanical engineering 4.6 828 1st management level 18.3 3,294
C.29.31 Prod. of electrical and electronic equipment 2nd management level 38.5 6,930
for motor vehicles 7.8 1,404 Employees, skilled workers, specialists 22.9 4,122
C.30 Other vehicle construction 6.3 1,134
Actual circulation 100.0 18,000
Actual circulation 100.0 18,000
1.4 Job function Share of readers
% Approx.
Company management 17.4 3,132
Technical management/plant management 28.2 5,076
Research & development 1.1 198
Design engineering, engineering 9.6 1,728
Production, manufacturing, assembly 26.9 4,842
Testing/quality assurance 15.4 2,772
Purchasing 1.4 252
Actual circulation 100.0 18,000
9Trade Magazine
Editorial Programme
PCB & board assembly Rework: Repair work stations and processes, reballing, hand soldering tools,
materials, solder fume extraction, heat management | In issues 3-4, 5-6, 7-8, 10
Dispensing/dosing: nderfill and curing, housings,
wrapping, handling, materials | In issues 3-4, 5-6, 7-8, 10 Screen/paste printing: solder paste application and adhesives,
squeegees, screens, stencils, tension frames | In issues 1-2, 5-6, 7-8, 10
Selektiv/Conformal Coating: Surface treatment, curing and drying
In issues 1-2, 5-6, 7-8, 10, 11 Traceability/logistics: Marking/RFID, laser technology, scanners, lettering, labels,
barcodes, production and fitting logistics, supply chain management, packaging,
Assembly: Production processes (SMD, THT), printed electronics, LED, component transportation, portfolio management, logistics | In issues 3-4, 5-6, 7-8, 9, 11
preparation and feed, process optimisation, Obsolescence Management, quality
management | In issues 1-2, 3-4, 5-6, 7-8, 9 Chip-packaging & assembly
EMS/contract manufacturing: Outsourcing and competitive strategies, printed Die and wire bonding: Bonding systems and wires, packaging, micro-positioning,
circuit boards, assemblies, consulting, prototyping testing bondability, shear force and bond strength, embedded technologies
In issues 3-4, 7-8, 11 In issues 1-2, 5-6, 7-8, 9, 10
Production automation: Board handling, loading and unloading, software, MES, Hybrid and multi-chip production: Thick-layer technology, LTTC, hybrid printing,
production control, lean management, RF technologies, Cleanroom thick-layer pastes, substrates/ceramics, lighting, etching, vacuum technology,
In issues 3-4, 5-6, 7-8, 10, 11 micro-assembly, laser | In issues 3-4, 5-6, 7-8, 11
Future technologies: Smart Factory, Industry 4.0, robotics, 3D printing, networking, 3D system integration: 3D WLP, 3D chip system, stacking, laser, 3D-MID
Internet of Things (IoT), M2M communication, Big data, Cyber physical systems, In issues 1-2, 3-4, 5-6, 7-8, 9, 11
Smart grid, Al, E-Mobility, autonomous driving | In issues 3-4, 7-8, 10, 11
Test & quality assurance
Cable processing: Tools and systems for cutting, stripping, feeding, contacting/
assembling of wiring and cable harnesses | In issues 5-6, 7-8 Workplace equipment: Furniture, tables, built-in appliances, lighting, EMC/ESD
In issues 1-2, 3-4, 5-6, 7-8, 11
Soldering: Reflow, vapor phase, selective, wave, flow agents, process analysis, therm.
section production, AVT, recycling of Altlotrecycling, efficiency Electrical assembly testing: Board testers (MDA, in-circuit test, function, combina-
In issues 1-2, 5-6, 7-8, 9, 11 tion, flying probe, boundary scan), VXI test platforms, test pens and adapters
In issues 3-4, 5-6, 7-8, 9, 10
Depanelling: Automatic, semi-automatic and manual machines, aids, processes
(laser, etching, milling …) | In issues 3-4, 5-6, 7-8, 10 Optical/X-ray inspection: AOI, AXI, SPI, CT, image processing, microscopy,
visual control, optical means of measurement | In issues 1-2, 3-4, 5-6, 7-8, 10, 11
Cleaning technology: Processes for cleaning and drying, substrates, cleaning agents,
recycling, environmental protection, laser | In issues 1-2, 5-6, 7-8, 9, 11 Reliability testing: shock and temperature testing, controlled climate cabinets,
environmental simulation, wear and life-span testing | In issues 3-4, 5-6, 7-8, 11
10Trade Magazine
Editorial Schedule 2019
Issue Focus Fairs/Events
1-2/2019 Show preview:
SMTconnect
Assembly & PCB production
Selective/conformal coating, assembly,
Test & quality assurance
Workplace equipment,
Additional
Publication date: soldering, cleaning technology, screen/paste Optical/X-ray inspection
distribution:
25.02.2019 7 EPP
th
printing 7th EPP InnovationsFORUM
1,000 copies
Advertising deadline: InnovationsFORUM Germany
01.02.2019 Germany Chip packaging & assembly Böblingen, 13.03.
Editorial deadline: Die and wire bonding, 3D system integration IPC EXPO APEX,
04.01.2019 San Diego 29.01.-31.01.
LOPEC,
Munich, 20.03.-21.03.
3-4/2019 Trade fair issue:
SMTconnect
Assembly & PCB production
Dispensing/dosing, assembly, EMS/contract
Test & quality assurance
Workplace equipment,
SMTconnect,
Nuremberg , 07.05.-
Publication date: manufacturing, production automation, electrical assembly testing, 09.05.
25.04.2019 Follow-up: future technologies, depanelling, rework, optical/X-ray inspection, INTERSOLAR EUROPE,
Advertising deadline: 7th InnovationFORUM traceability/logistics reliability testing Munich, 15.05.-17.05.
01.04.2019 Germany +
Editorial deadline: Chip packaging & assembly Additional distribution
04.03.2019 Die and wire bonding, hybrid and multi-chip at the SMTconnect 2019:
production, 3D system integration + 1,000 copies
EPP Trend:
Manufacturing
Future technologies
• IoT/Industry 4.0
Optimised soldering process
• Wave
Additional distribution
at the SMTconnect 2019:
EUROPE Automation • Robotics/augmented reality • Reflow + 1,000 copies
April 2019 • E-Mobility • Selective
Publication date: Chip packaging & assembly Optimum screen printing
17.04.2019 • Die and wire bonding • Stencils
Advertising deadline: • Multichip production • Paste
26.03.2019 • 3D system integration • Printers
Editorial deadline:
26.02.2019 Assembly & PCB production Test & quality assurance
• Cleaning • AOI/AXI/SPI
• Depanelling • Microscopy
• Cable processing • Pre- or post-reflow
11Trade Magazine
Editorial Schedule 2019
Issue Focus Fairs
5-6/2019 Follow-up:
SMTconnect
Assembly & PCB production
Dispensing/dosing, selective/conformal
Chip packaging & assembly
Die and wire bonding, Hybrid and multi-chip
Laser World of Photonics,
Munich, 24.06.-27.06.
Publication date: coating, assembly, production automation, production, 3D system integration
19.06.2019 cable processing‚ soldering, depanelling,
Advertising deadline: cleaning technology, rework, screen/paste Test & quality assurance
23.05.2019 printing, traceability/logistics Workplace equipment,
Editorial deadline: electrical assembly testing,
24.04.2019 optical/X-ray inspection,
reliability testing
7-8/2019 Theme issue future technologies
Annually, in August, EPP dedicates a complete edition to a highly topical subject.
Publication date:
2019: future technologies – 3D printing, Big Data, Industry 4.0, Smart Factory, E-Mobility, … – See price chart on page 19 for prices
21.08.2019
Advertising deadline:
30.07.2019 Assembly & PCB production Test & quality assurance
Editorial deadline: Dispensing/dosing, selective/conformal Workplace equipment,
02.07.2019 coating, assembly, EMS/contract manufactu- electrical assembly testing,
ring, production automation, future optical/X-ray inspection,
technologies, cable processing‚ soldering, reliability testing
depanelling, cleaning technology, rework,
screen/paste printing, traceability/logistics Theme issue future technologies
3D printing, Big Data, Industry 4.0, Smart
Chip packaging & assembly Factory, E-Mobility, …
Die and wire bonding, Hybrid and multi-chip
production, 3D system integration
9/2019 Focus:
LED production
Assembly & PCB production
Assembly, soldering, cleaning technology,
Test & quality assurance:
Electrical assembly testing
Publication date: traceability/logistics
12.09.2019
Advertising deadline: Chip packaging & assembly
21.08.2019 Die and wire bonding, 3D system integration
Editorial deadline:
24.07.2019
12Trade Magazine
Editorial Schedule 2019
Issue Focus Fairs/Events
10/2019 Focus:
Dispensing/coating
Assembly & PCB production
Dispensing/dosing, selective/conformal
Test & quality assurance
Electrical assembly testing,
Publication date: coating, assembly, production automation, optical/X-ray inspection 2nd Fachforum
07.10.2019 future technologies, depanelling, rework, LED meets SMT
Advertising deadline: screen/paste printing Regensburg, 24.10.
12.09.2019 Bondexpo,
Editorial deadline: Chip packaging & assembly Stuttgart, 07.10.-10.10.
15.08.2019 Die and wire bonding
Motek,
Stuttgart, 07.10.-10.10.
Including parts2clean,
supplement Stuttgart, 22.10.-24.10.
productronica
EPP Trend:
Technologies of the
Rapid component supply
• Feeder solutions
Guide
Chip packaging & assembly
• Die and wire bonding
Additional distribution
at productronica 2019:
EUROPE future • Component configuration • Hybrid production + 1,000 copies
Nov. 2019 • Manual, semi-automatic, inline • 3D system integration
Publication date: Efficient automation Assembly & PCB production
28.10.2019 • Smart Factory/Industry 4.0 • Selective/conformal coating
Advertising deadline: • M2M communication • Cable processing
02.10.2019 • Autonomous driving • Rework
Editorial deadline:
04.09.2019 Test & quality systems Optimised soldering process
• Reliability testing • Wave
• X-Ray Test • Reflow
• Boardtester (Flying probe/Boundary scan) • Selective
11/2019 Trade fair issue:
productronica
Assembly & PCB production
Selective/conformal coating, EMS/contract
Test & quality assurance
Workplace equipment,
productronica, Munich,
12.11.-15.11.
Publication date: manufacturing, production automation, optical/X-ray inspection, + 2.000 Exemplare
05.11.2019 Focus: future technologies, soldering, cleaning reliability testing
Advertising deadline: Manufacturing technology, traceability/logistics IT2industry@
10.10.2019 automation productronica, Munich,
Editorial deadline: Chip packaging & assembly: 12.11.-15.11.
11.09.2019 Hybrid/multi-chip production, 3D system Semicon Europe,
integration Munich, 12.11.-15.11.
13Trade Magazine
Trade Show Planner (Details in the editorial schedule on pages 12–13)
ter
ieu s-
ftr ts-
Selected fairs in other industrial media of the
en eit
r
au ei
ag
ingcherh
be cherh
Konradin Media Group
Si
Si
2nd Fachforum LED meets SMT
10
24.10.2019, Regensburg
7th EPP-InnovationsFORUM Germany
1-2
13.03.2019, Böblingen
Motek | Bondexpo
10 10 10 10 26 10 3
07.10.2019 - 10.10.2019, Stuttgart
Intersolar Europe
3-4
15.05.2019 - 17.05.2019, Munich
IPC EXPO APEX
1-2
29.01.2019 - 31.01.2019, San Diego
IT2industry@productronica
S3 11 S7
12.11.2019 - 15.11.2019, Munich
LASER World of PHOTONICS
6 5-6 16 6 3
24.06.2019 - 27.06.2019, Munich
LOPEC
1-2
20.03.2019 - 21.03.2019, Munich
Productronica
11 11
12.11.2019 - 15.11.2019, Munich
Semicon Europa
11
12.11.2019 - 15.11.2019 Munich
smtconnect (formerly smt hybrid packaging)
3-4
07.05.2019 - 09.05.2019, Nuremberg
14Trade Magazine
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15Trade Magazine
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2col 92 x 65 possible
port. 1col 44 x 133
No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit www.media.industrie.de
16Trade Magazine
Rate Card No. 42 Page 3 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Ads: Special formats and positions
Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm
rates surcharge Trim: add 3 mm to each side
b/w Surcharge Total rate Surcharge Total rate Surcharge Total rate
2c 3c 4c Type area Trimmed
2nd and 4th 4,550.00 395.00 4,945.00 785.00 5,335.00 970.00 5,520.00 227.50 188 x 270 210 x 297
cover page
1/3 page 2,120.00 320.00 2,440.00 620.00 2,740.00 775.00 2,895.00 106.00 60 x 270 71 x 297
next to editorial
1/2 page 2,620.00 320.00 2,940.00 620.00 3,240.00 775.00 3,395.00 131.00 92 x 270 103 x 297
next to table of contents
Panoramic spread Spread over 2 pages
2 x 1/4 page 2,600.00 670.00 3,270.00 including gutter. 420 x 82
2 x 1/3 page 3,800.00 775.00 4,575.00 Positioned at the foot 420 x 105
2 x 1/2 page 4,550.00 775.00 5,325.00 of the page. 420 x 150
Ad in editorial sect. per mm plus colour surcharge 4-colour Max. height 50 mm, minimum
44 mm wide 22.00 250.00 height 20 mm, surrounded by 44 x spec.
60 mm wide 31.00 250.00 editorial on at least 3 sides, 60 x spec.
Position: in News & Highlights
Business cards Only Print per year 1,320.00 60 x 82
Print + premium company profile (Online) per year 3,610.00
17Trade Magazine
Rate Card No. 42 Page 4 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Ad Specials
Specifications Prices Further options / Quantities/formats:
technical notes width x height in mm
Belly band
105 mm high Single-sided printing incl. production,
handling not included
7,400.00
125.00 per thsd.
Paper: 200 g matt art paper, 2 x
fold grooves with adhesive dot
Format:
Quantity:
465 x 105
9,400 cop.
plus 3 mm bleed
Cover flap Format: 105 x 297
105 mm wide, attached on left-hand
side with title logo featured on front
7,700.00 Front partially, back fully
printable. Advertising space plus 3 mm bleed
approx. 0.8 pages.
Bound insert 1 leaf = 2 pages 135 – 180 gsm 5,740.00 Front page marked. Insert format: 210 x 297
2 leaves = 4 pages 80 – 18 gsm 9,200.00 Other formats and weights on Delivery: untrimmed 216 x 305
request, with sample.
Quantity: 9,900 cop.
Loose insert With insert note in magazine. 250.00 per thsd. Other formats and weights on Max. format of insert: 200 x 290
up to 25 g Partial allocation by first digit of Min. run 3,000 cop. request, with sample. Quantity: 9,400 cop.
postcode is possible.
Tip-on 61.00 per thsd. Quantity: 10,200 cop.
Postcard Postcard
Automatic gluing 37.00 per thsd.* Manual gluing (pin-point Must accompany all copies
Minimum size of carrier ad: 1/1 page plus carrier ad accuracy) 74.00 per thsd.* Circulation: 9,200 cop.
*no agency commission on technical costs
More on
ad specials:
www.media.industrie.de
18Trade Magazine
Rate Card No. 42 Page 5 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Special issues
EPP EUROPE – International edition Theme issue future solutions
Quantity: 18,000 copies – 2 x per year EPP 7-8/2019
Ads: Standard formats Ads: Standard formats
Formats Total rate Format: width x height in mm Theme issue − Formats and prices
4c Trim: add 3 mm to each side
Type area Trimmed Basic package: 1/1 page, 4-colour 2,900.00
1/1 page 5,775.00 188 x 270 210 x 297
or or
Juniorpage 3,715.00 3col 140 x 190 151 x 205 Company Display Profile
profile Ad ad
Premium package: 2/1 pages, 4-colour 4,200.00
1/2 page 3,325.00 land. 4col 188 x 133 210 x 150
port. 92 x 270 103 x 297
1/3 page 2,645.00 land. 4col 188 x 88 210 x 105
port. 60 x 270 71 x 297
Company profile and display ad
1/4 page 2,010.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150 Company profile: Structured according to fixed layout specifications for headings,
port. 1col 44 x 270 55 x 297 text volume, image quantity/formats, logo, contact details, e.g. URL, telephone,
e-mail, QR code or link. Details on request.
Total rates 4c. Further ad formats and prices on request. More information in the Editorial Schedule starting on page 11.
19Trade Magazine
Rate Card page 6 of 6 | Technical Requirements for Ad Specials
fold (gutter)
Prior to order acceptance and confirmation, it is necessary to submit a binding Bound inserts: 5 mm
sample, or at least a dummy sample with size and weight specifications. The final Possible with perfect binding.
4-sided
positioning depends on the technical possibilities. Materials other than paper are Delivery untrimmed
305 mm untrimmed
only available on request.
297 mm trimmed
Trim layout diagram:
Tip-ons:
Postcards: 213 mm 210 mm
untrimmed trimmed
Automatic gluing with variable height is only possible when the
adhesive edge is parallel to the magazine binding with a
adhesive edge
minimum clearance of 1 cm and a maximum clearance of 7 cm.
A minimum space of 30 mm to the adjacent edge must be 3 mm
allocated. 3 mm
In all other cases, including an oblique placement, gluing costs 426 mm
70 mm for manual gluing are charged.
Advertising media including product, CDs/DVDs etc.: fold (spine) fold
5 mm
Machine gluing is only possible with parallel adhesive edge to the
Insertion direction
Insertion direction
magazine binding and at least 40 mm distance from the binding 6-sides
with variable height. A minimum space of 30 mm to the adjacent
305 mm uncut
297 mm cut
edge must be allocated. Gluing costs upon request.
Position deviations of 1-2 mm for glued-on products are due to technical
reasons and cannot be excluded. 213 mm 206 mm 195 mm
uncut
Belly bands:
In the layout, folds (variable magazine thickness) and rear overlapping must be taken 210 mm 206 mm 195 mm
into consideration. The belly band is produced at Konradin. cut
3 mm
3 mm
uncut 614 mm
105 mm
127.5 mm 210 mm 127.5 mm
Delivery note for ad specials: For “EPP”, issue (no.),
Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)
465 mm Delivery address for bound inserts and tip-ons: at advertiser’s expense to:
untrimmed Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen,
Germany. Delivery times: Mon. to Fri., 7:00 a.m. – 6:00 p.m.
Bound inserts and loose inserts: Delivery address for loose inserts EPP: at advertiser’s expense to:
They must be delivered in such a manner that no further treatment or processing will be Beck Servicepack GmbH, Raiffeisenstraße 25, 70794 Filderstadt, Germany.
required. The front is to be clearly marked. Multi-page bound or loose inserts must be Delivery times: Mon. to Fri. 7:30 a.m. – 4:30 p.m.
folded appropriately and be closed towards the collar, i.e. in the direction of insertion. Delivery address for loose inserts EPP Europe: at advertiser’s expense to:
Complications and additional folding and gluing work will need to be charged Lettershopservice GmbH, Steinbeisstraße 16, 70736 Fellbach, Germany.
separately, as appropriate. Inserts must be in one piece and will be inserted loosely. Delivery times: Mon. to Thu. 8:00 a.m. – 5:00 p.m., Fri. 8:00 a.m. – 4:00 p.m.
20Trade Magazine – Special Issue
productronica Guide (Prices valid as of 01.10.2018, in €, plus VAT)
Special issue Note:
productronica guide – Special Issue − Packages and prices
limited
availability!
the ultimate trade fair companion! Logo package | max. 8 logos bookable per hall 200.00
• Logo JPEG, 300 dpi, CMYK, incl. arrow pointing to your stand
Produced in a compact and handy DIN A5 • Color highlighting of
format, EPP presents the definitive productroni- – your company name in exhibitors' A-Z
ca guide 2019. The bilingual content, in both – your stand in the hall plan
German and English, speaks directly to all trade
Content premium package | max. 2 logos bookable per hall 1,500.00
fair visitors.
• 1/1 page advertorial
Comprehensive hall plans, a complete list of all
exhibitors in addition to exclusive visitor and Classic package | max. 1 logo bookable per hall 2,000.00
event tips, combine to provide the essential • 1/1 page ad
resource for every attendee. • Format: 148 x 210 mm, 3 mm bleed on all sides
• Positioning: C2, C3 C4
EPP also assures maximum coverage thanks to
exclusive distribution: Title package | max. 1 logo bookable
• Full supplement to EPP Oktober 2019 • Cover ad
3,000.00
• Full supplement to EPP Europe November • Format: 148 x 210 mm, 3 mm trim on all sides
Total 2019 • Positioning: Cover page
circulation • Distributed by hostesses at Munich Central
30,000 Station
copies
Spotlight your participation in the fair guide! Trade fair bonus – free additional benefits:
The number of advertising spaces is carefully limited to guarantee optimal
advertising efficacy. A maximum of 5 logos and 2 content-premium places The productronica guide is also available online in digital format and is
can be booked per hall. promoted accordingly in all Newsletter issues of both EPP
and EPP Europe from October 7, 2019.
Publication date: 07.10.2019
Advertising deadline: 09.09.2019 Technical details can be downloaded from:
www.media.industrie.de/productronica
21Website
epp-online.de | epp-europe.eu (Prices valid as of 01.10.2018, in €, plus VAT)
epp-online.de/epp-europe.eu
the portals for electronics production in D/A/CH or EMEA Increase Reach through Retargeting
With this option, you can also reach your precise target audience on the Google
Display Network via high-reach news and consumer portals. You will have the
opportunity to present your advertising message to your target group for a
responsive substantially longer period of time.
web design Choose your topic-specific audience and adopt advance retargeting options to
extend your reach with display ad impressions!
The target group Marketing process
€ AD
AD AD
www.epp-online.de and www.epp-europe.eu
Integrate Marketing of the Campaign Present on
Target group: pixels on the target group setup websites of
The core target group consists of technical and general managers, from senior management website Google Display
and plant management, to production and quality management in companies with their Networks
own electronics production. It also includes design and development engineers, along with Your advantages:
engineers involved in systems integration, planning/project planning, etc. • Low wastage, thanks to targeted reach for users with a specific interest in the
topic.
In brief:
The latest news covering the entire electronics production industry. It is concisely and • Control of your advertising investment through precise evaluation of audience
clearly presented and its content is expertly researched. The years of expertise and reach.
detailed market knowledge of the EPP editorial team guarantees high-quality content • Increase your brand awareness and image through recurring presence on
focused on every facet of electronics production. White papers, webinars, videos high-reach portals.
(applications or statements) alongside all important dates of the Industry, combine to
make the portals even more useful. Price on request.
Any questions? We are happy to help!
Advertising formats and prices: See next page for standard formats, additional
advertising formats on request. Also supply the corresponding advertising materials for
display on mobile devices. More information and technical details at media.industrie.de.
22Advertising format Position on Desktop Mobile Mobile Mobile Price
on all pages* desktop and tablet Size in pixels (w x h) Tablet Smartphone Smartphone per week
Positioning Size in pixels (w x h)
Leaderboard/ 728 x 90 or scaled Mobile content ad 370.00
Large Leaderboard 970 x 90 or 6:1
also expandable possible 728 x 300 expandable 300 x 50
Skyscraper/ 120 x 600 or scaled Mobile content ad 370.00
Wide Skyscraper 160 x 600 (wide) 6:1
300 x 50
Sticky Skyscraper/ 120 x 600 or scaled Mobile content ad 370.00
Sticky Wide Skyscraper 160 x 600 (wide) 6:1
300 x 50
Hockeystick or 728/970 x 90 and scaled Mobile content ad 770.00
wallpaper with 120/160 x 600 4:1
background colour 300 x 75
(specify HEX Code)
Frame Ad 120 x 600 and hockeystick Mobile content ad 940.00
(the skyscrapers connect to 1.125 x 90 and scaled 4:1
the left and right of the 120 x 600 300 x 75
leaderboard)
Billboard 970 x 250 scaled Mobile content ad 480.00
4:1
300 x 75
Medium Rectangle 300 x 250 1:1 Mobile medium rectangle 320.00
or 1:1
Video Ad 300 x 250
*Does not apply to selected theme pages and company profiles.
Size and position in pictures illustrative. Displayed in rotation. Additional ad formats:
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de Native advertising, see page 24
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 and redirect Premium company profile, see page 26
files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Sticky
Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to:
auftragsmanagement@konradin.de.
Media Kit 2019 | EPP/EPP EUROPE – Website: epp-online.de/epp-europe.eu 23Website
Native Advertising (Prices valid as of 01.10.2018, in €, plus VAT)
Native advertising will raise your company’s profile and gain new sales prospects
Konradin Industrie’s native advertising options will convey your messages to your Your benefits:
target audience - convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value.
content.
• Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your brands.
relevant target groups.
• Your native advertising content cannot be blocked by ad blockers.
Sponsored article Theme page
24Theme: Partner pages are the ideal environment to present yourself to your target group
You provide the text, which is reviewed by our professional editorial staff and may as a competent partner with a long-term perspective on a selected topic.
be edited, from case to case. In order to increase the credibility and the usefulness
of the submitted content, we recommend you refrain from using advertising copy You determine the topic and to what extent we can support you, in terms of the
within the text. content. Content - thus setting specific thematic focal points!
Your products or services will find the perfect editorial environment within the
Time frame: Konradin Industrie topic pages!
Sponsored articles will be published for four weeks, unless otherwise agreed.
A start is possible anytime. After expiry of the four weeks, the sponsored
article is still available in the archive.
Images:
One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible
(images without watermark or similar).
Positioning:
Integration as article (teaser) within the editorial part of the start page.
Sponsored article – Services and prices (minimum lead time 4 weeks) Theme page – Services and prices (minimum lead time 8 weeks)
BASIC
Sponsored article (will be marked as “advertisement”)
•• up to max. 6,000 characters (DOC) incl. spaces
Themes: Exclusively decided by yourself.
•• plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG)
Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
•• plus links within the text
Positioning: Displayed in the navigation section 5,300.00
Time frame: 3 months
Package price per website 3,700.00
PREMIUM
The price will depend on the content to be presented, banners, placement and
integration within Konradin websites, in addition to the promotion and runtime.
The integration of partner downloads (e.g. Whitepaper, Webcast) upon
registration or the integration of a social media feed is optional.
All of these components can be individually changed in the PREMIUM Theme
Page and are defined upon request.
Media Kit 2019 | EPP/EPP EUROPE – Website: Native Advertising 25Website
Premium Company Profile (Prices valid as of 01.10.2018, in €, plus VAT)
Premium company profile
Your online presence at industrie.de and 12 additional Konradin Industrie websites
includes:
• Data and contact
• Own header image
• Logo
• A description of your company
• Published articles with Konradin Industrie
• Downloads: your videos, webinars, white papers with Konradin Industrie*
• Max. 3 additional download offers (optional with registration)*
• Link to your social media account
• Integration of your RSS feed on the page
Premium company profile Price/year
Premium company profile at industrie.de and
12 additional websites of Konradin Industrie
Start possible anytime
Raise your company’s profile and promote your Basic price for 1 year 2,950.00
services with a premium company profile in the
network of Konradin Industrie.
*Leads on demand, per lead 70.00
on all
Konradin Industrie We generate traffic through extensive promotion in Additional 3 download offers 300.00
websites print, online and the newsletters within our network.
Extension by additional 12 months 2,300.00
Combination of company profile online with business card
automationspraxis.de industrieanzeiger.de qe-online.de in print for a special price (see next page)
beschaffung-aktuell.de kem.de sifa-sibe.de
epp-europe.eu mav-online.de wirautomatisierer.de
epp-online.de medizin-und-technik.de Details: Please request our check list.
industrie.de prozesstechnik-online.de
Data submission: via e-mail to auftragsmanagement@konradin.de
26Trade magazine
Business Card (Prices valid as of 01.10.2018, in €, plus VAT)
Your print business card includes Print price/year,
• 1 year presence Print business card Category / start with Category and trade magazine
• in the trade magazine of your choice
Trade magazine In combination with company profile Premium (online) 2,950.00 only print
• in the relevant category*
Partner for robotics and factory automation /
Automationspraxis + 990.00 1,980.00
10 issues
Beschaffung aktuell Purchasing partner / 10 issues + 990.00 1,980.00
cav – Prozesstechnik für die
Partner for the chemical industry / 12 issues + 990.00 1,980.00
Chemieindustrie
dei – Prozesstechnik für die
Partner for the food industry / 10 issues + 990.00 1,980.00
Lebensmittelindustrie
elektro AUTOMATION Partner for automation technology / 8 issues + 990.00 1,980.00
EPP Elektronik Produktion &
Partner for electronics manufacturing / 7 issues + 660.00 1,320.00
Prüftechnik
Partner for the industry / monthly, issues:
Industrieanzeiger + 990.00 1,980.00
1, 3, 6, 9, 12, 15, 18, 21, 23, 27, 31, 34
KEM Konstruktion Partner for engineering / 9 issues + 990.00 1,980.00
mav Innovation in der
Partner for the production industry / 10 issues + 990.00 1,980.00
spanenden Fertigung
medizin&technik Partner for medical technology / 6 issues + 660.00 1,320.00
phpro – Prozesstechnik für
Partner for the pharma industry / 5 issues + 660.00 1,320.00
die Pharmaindustrie
QUALITY ENGINEERING Partner for quality assurance / 4 issues + 660.00 1,320.00
*Categories for print (examples):
Assembly • Selective/conformal coating • EMS/contract Sicherheitsbeauftragter Partner for occupational safety / 10 issues + 990.00 1,980.00
manufacturing • Production automation • Soldering • Cable
processing • Depanelling • Cleaning technology • Rework • Sicherheitsingenieur Partner for occupational safety / 12 issues + 990.00 1,980.00
Screen/paste printing • Traceability/logistics • Die and wire
bonding • Dispensing/dosing • Hybrid-/multi-chip module Start possible with any issue
production • 3D system integration • Workplace equipment •
Assembly testing • Optical/X-ray inspection • Reliability Business card 60 mm wide x 82 mm high, logo, four-coloured
testing
Format 2 lines for company name and web address, 14 lines of text, approx.
Categories might be modified by Konradin 50 characters incl. spaces. Positioning in your category of choice*
27Newsletter
EPP-News | EPP-EUROPE-News (Prices valid as of 01.10.2018, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Prices**
Leaderboard 728 x 90*** 1,200.00
above header
Text/image ad Image: 200 x 150, 610.00
text: 300 char.
(incl. spaces)
Fullbanner 468 x 60*** 610.00
590 x 100***
responsive
web design
Title: EPP-News, Medium Rectangle 300 x 250 610.00
EPP-EUROPE-News
In brief:
EPP-News and EPP-EUROPE-News offer interesting and varied news from the world
of electronics production. It contains industry reports, technology trends, applica-
tions, interviews, references to events and knowledgeable tips and advice. * Size and position in picture illustrative.
**Price per issue/ad
Frequency: ***Display on mobile devices: scaled to a width of 300 pixels
EPP-News: Weekly, every Wednesday, prior to SMT + productronica twice a week on
Tuesdays + Thursdays. Data delivery:
EPP-EUROPE-News: biweekly, Tuesdays 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
Distribution: tracking pixels are not built in (file size max. 60KB).
EPP-News: 10,000 personally named and qualified addresses. With animated GIF files, only the first frame
EPP-EUROPE-News: 6,500 personally named and qualified addresses. is displayed in the e-mail.
Target group: To view the current newsletter and subscribe, please
Subscribers are qualified, named recipients who want to stay informed about the go to: www.epp-online.de/newsletter and
latest news on electronics production. epp-europe.eu/newsletter or scan QR codes
28Newsletter
Editors’ Special Newsletter (Prices valid as of 01.10.2018, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
1 x Leaderboard 728 x 90**
above header
3 x Text/image ad Image: 200 x 100,
text: 300 char.
(incl. spaces)
or
3 x Fullbanner 468 x 60**
responsive
web design or
3 x Medium Rectangle 300 x 250
Your benefits:
• We present your topic to the market
• You benefit from a strong media brand
• Your advertising message receives the complete attention of the subscribers,
all of the ad placements are exclusively at your disposal maximum of 4 positions 4,500.00
• Attractive pricing
* Size and position in picture illustrative.
Content:
**Display on mobile devices: scaled to a width of 300 pixels
The Editors’ Special Newsletter is presented with the same look&feel of the regular
online newsletters. You will determine the subject focus and date of distribution.
Our editorial staff will carefully research the contents of the co-ordinated topic. If
Data delivery:
desired, your press releases can also be integrated into the newsletter. Finally, the
7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
editors compile the completed Editors’ Special Newsletter, incorporating your
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
exclusive banner advertising content.
tracking pixels are not built in (file size max. 60KB).
With animated GIF files, only the first frame is displayed in the e-mail.
Recipients: 10,000 recipients of EPP-News; 6,500 recipients of EPP-EUROPE-News
Send dates: on request
Availability: on request
29Extras
Video (Prices valid as of 01.10.2018, in €, plus VAT)
Moving
pictures say
more!
Your company At the trade fair At the trade fair
Application video Video statement VideoWall sponsoring
Combine your application report in print with a multi- Put your trade fair highlights in the spotlight! We’ll Our editors conduct exclusive video interviews with
media video. We will manage the production for you! shoot an exclusive and professional video on your reputable business partners from market-leading
Possible contents: interview with manufacturers and stand, as a combination of company statement and companies in the “TV Studio” located on the Konradin
users, production overview, machinery in operation technology/product presentation. Stand.
including detailed shots.
Example videos Example videos Example videos
As exclusive sponsor,
Benefits and prices Benefits and prices Benefits and prices benefit from your
(at least 6 weeks lead time) (at least 4 weeks lead time) (at least 6 weeks lead time) high-profile presence
on the sponsor wall…
Briefing, treatment, filming on site (1 day), Briefing before the fair, filming with you at the Your sponsor logo visible
professional voice-over, editing, cutting and booth (1 hour maximum), professional voice-over, on the VideoWall and • Ideal for image and
post-production sound studio, incl. a correction run. editing, cutting and post-production sound studio, in every video opening brand building.
Video (HD quality, lengthExtras
Address Quality – Individual Target Group Approach
Konradin Industrie offers quality addresses
in your target groups and target industries
Investment volume in relation to company size
(Example: mechanical engineering, industrial sector code 28)
Through extensive measures for address qualification, Konradin Industrie has a
detailed perspective of the essential core industries. 90% of investments are made in companies with more than 100 employees.*
This includes: Number of Investments
companies Investment volume rises with increasing in million euros
• Nutrition and food industry company size
2500 2000
• Chemical industry
• Pharmaceutical industry 2000
1500
• Metal production and processing 1500
• Manufacture of metal products 1000
1000
• Electrical engineering/electronics
500
• Precision engineering/optics/metrology 500
• Mechanical and plant engineering 0 0
• Vehicle manufacturing under 50 50-99 100-249 250-499 500-999 1,000 and more
• Medical technology empl. empl. empl. empl. empl. employees
Although there are significantly more small companies than large companies, the
This knowledge is utilised by Konradin Industrie to convey your advertising messages to volume of investment is growing disproportionately as the operating size increases.
the right people in the right companies. The strategy applies equally, whether in the With Konradin, within these larger high-investment companies, you are guaranteed
EPP magazine, the EPP-News newsletter, bespoke mailing or when it comes to to reach the relevant investment decision-makers at all management levels.
generating leads for your sales team.
We would be delighted to provide you with detailed information for your specific
With EPP, you have a presence in the right companies. target group.
Please contact us.
Contact: Andreas Hugel, phone +49 711 7594-472, andreas.hugel@konradin.de
* Source: Federal Statistical Office, technical series 4, series 4.2.1, 2014
31Extras
Address Rental | Mailing (Prices valid as of 01.10.2018, in €, plus VAT)
Address rental
Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings.
for your company. Just get in touch.
Select addresses for your mailings from our qualified database
using criteria such as:
Tip: E-mailings are perfect for invitations to roadshows, open houses and events,
Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more.
E-mailing
Print mailing – Lettershop
We manage your e-mailings to interested
and potential customers, including We manage your complete
dispatch and reporting. designed print-mailing
Multiple shots lead to higher success service via our Lettershop
rates. – from print to dispatch.
E-mailing − Benefits and prices (at least 6 weeks lead time) Print mailing − services and prices (at least 6 weeks lead time)
Handling: Handling:
1 e-mailing, 1 draft (correction), 1 selection, 750.00 1 selection by industry and function effort-based
use of the existing template, Creation, handling, postage, dispatch
dispatch, reporting Address rental
from 0.55 per address
Address rental Minimum order value € 1,100.00 = 2,000 addresses
from 0.75 per address
Minimum order value € 750.00 = 1,000 addresses
No agency commission on price
Multiple shots:
1 reminder with same content, same template,
Handling 110.00 Detailed information on request.
same address selection
per address from 0.40
No agency commission on price
Detailed information on request.
32Lead Generation (Prices valid as of 01.10.2018, in €, plus VAT)
A professional partner for qualified leads
Why lead generation? What is a ‘lead’? Factors for successful
lead generation:
Prospective customers initially look for with the (desired) provider, he will You will receive qualified contacts with
solutions to their problems and not for remain unrecognised. a concrete interest in your specific • Topicality of the subject
products! topic. You can then use these valuable • Relevance of the topic for the
Conclusion: contact details for your marketing or target group
Information is increasingly being The prospective customer, thus the sales communication in accordance • Users and exclusivity of the
researched via the Web, at the potential buyer, must be addressed with EU-DSGVO (General Data information presented
individually appropriate time within through different TouchPoints – in Protection Regulation). • Size of the defined target group
the customer journey. Until the terms of both time and content.
prospect comes into direct contact
How does lead generation work with Konradin Industrie?
Scope of services MQL or SQL?
Konradin lead campaign
Marketing Qualified Lead (MQL) is a lead with interest in your product or service.
Visit
You can reach MQLs with the online tools Webinar and Whitepaper (see the
Awareness following pages).
Lead
Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective
MQL From MQL to SQL buyer through their own activities and with the support of marketing.
through lead nurturing
Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we
eration SQL automation develop mutually with you. You will benefit from our professional campaign
management. Marketing automation and nurturing processes, as well as the entire
portfolio of Konradin media channels, will be adopted to fulfil the objectives of your
Opportunity campaign. In addition, our team of experienced editors will assist you with content
creation.
Decision
Customer Any questions? We are happy to help!
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