360 Marketing and Advertising Opportunities Social Media - Exhibition Centre Cologne 02 - 05 April 2020 - FIBO
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
360° Marketing and
Advertising Opportunities
Social Media
Exhibition Centre Cologne
The leading international trade 02. – 05 April 2020
show for fitness,wellness & health
SHOW THE INDUSTRY WHAT YOU CAN DO Dear exhibitor, FIBO 2020, the leading international trade show for fitness, wellness and health, starts in a few months. You are there - and we wish you a successful competition! To support you, we offer you an effective selection of marketing measures to skillfully present your company, your products or your services. Find numerous interesting options with which you can get the most out of your FIBO performance. With 360° communication before the trade show, at the trade show, after the trade show and around the fair. Above the line, below the line, through the line, digital or analogue: We offer you the complete spectrum to place your messages sustainably. This service overview serves as your first orientation. We will be happy to put together an individual offer for you that perfectly matches your objectives. Please understand that we can only offer these services subject to availability. If you have any questions, please contact our media experts directly. Contact details can be found on the last page of this presentation. We wish you a successful FIBO 2020! With sporting greetings, your Promoting Services Team FIBO GLOBAL FITNESS – Marketing- und Werbemöglichkeiten 2
FACTS & FIGURES FOR FIBO 2019
*Source: visitor survey 2019
** Unique sent e-mails
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 3
SOCIAL MEDIA REACH – FIBO
Benefit from the reach of our Facebook and Instagram channels of FIBO and FIBO POWER and connect with your target group before,
during and after FIBO 2020.
212,924 ** 65,895 **
Follower Follower
Reach almost 14.5 million* Reach almost 6 million*
* The follower numbers and ranges can change at any time. These figures based on April 2019
FIBO GLOBAL FITNESS – marketing and advertising opportunities 4
SOCIAL MEDIA - POST BE VISIBLE
FIBO ADVENT CALENDAR
Present your product or up to three product packages for our Social
Media Advent Calendar and draw attention to your company before
the trade fair.
The raffle will take place simultaneously on Facebook and Instagram.
Max. 24 exhibitors
Per day € 750.00
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group Prices do not include VAT. Products and services are sold on a first come,
first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 5
SOCIAL MEDIA – POST BE VISIBLE
MOTIVATION MONDAY POWERED BY…
The Social Media Stage is yours...
Put yourself into the spotlight of our followers before, during or after
FIBO 2020 with our exclusive daily content formats.
Exclusive for one exhibitor per day
Prices: see price table for daily formats (slide 12)
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 6
SOCIAL MEDIA – STORY BE VISIBLE
#wearefibo TUESDAY – TODAY WITH…
Before FIBO:
On #wearefibo Tuesday, you can present yourself as an exhibitor to
our community.
Exclusive for one exhibitor per day, four story pieces 15 seconds each
#wearefibo - STORY ONSITE
During FIBO:
Each day of the show.
All four days, there is a chance for three exhibitors to post their story.
Package for each exhibitor: three pieces, 15 seconds each.
Prices: see price table for daily formats (slide 12).
Each story will be posted with a cover containing:
• Company name
• Company logo (if available)
• Link to the exhibitors account
• Hall / booth number when we are posting from onsite
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 7
SOCIAL MEDIA – DAILY FORMATS BE VISIBLE
THROWBACK THURSDAY – TODAY
WITH…
Draw attention to yourself as an exhibitor at FIBO 2020 for example
by showing what was going on at your stand last year.
Exclusively for one exhibitor per day
Prices: see price table for daily formats (slide 12)
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 8
SOCIAL MEDIA – DAILY FORMATS BE VISIBLE
FOOD FRIDAY POWERED BY…
Happy Weekend...
Start into the weekend healthy with our followers.
Exclusive for one exhibitor per day
Prices: see price table for daily formats (slide 12)
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 9
SOCIAL MEDIA – DAILY FORMATS BE VISIBLE
SUPER SUNDAY – TODAY WITH…
Put your product into the focus of our followers on Super Sunday, for
example with a workout video.
Exclusive for one exhibitor per day
Prices: see price table for daily formats (slide 12)
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 10SOCIAL MEDIA – DAILY FORMATS BE VISIBLE
Price table for daily formats:
Superior
Until end of January 2020 Facebook FIBO Facebook POWER Instagram FIBO Instagram POWER All FIBO All POWER All four Package
Single Post 1,400 € 800 € 1,100 € 270 € 1,900 € 950 € 2,500 € 4,680 €
Story: 3 video snippets included in Instagram Story included in Instagram Story 2,100 € 1,100 € 2,700 €
Until end of
Until end of March 2020 Facebook FIBO Facebook POWER Instagram FIBO Instagram POWER all FIBO all POWER All four March 2020
Single Post 1,820 € 1,040 € 1,430 € 351 € 2,470 € 1,235 € 3,250 € 6,084 €
Story: 3 video snippets included in Instagram Story included in Instagram Story 2,730 € 1,430 € 3,510 €
Onsite FIBO
Onsite FIBO 2020 & April Facebook FIBO Facebook POWER Instagram FIBO Instagram POWER all FIBO all POWER All four 2020 & April
Single Post 2,100 € 1,200 € 1,650 € 405 € 2,850 € 1,425 € 3,750 € 7,020 €
Story: 3 video snippets included in Instagram Story included in Instagram Story 3,150 € 1,650 € 4,050 €
Please note that all prices for a participation in social media are absolute introductory prices, for which we cannot guarantee in 2021.
Prices do not include VAT. Products and services are sold on a first come,
first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 11SOCIAL MEDIA – WEEKLY FORMATS BE VISIBLE
WEEKLY FORMATS
For a whole week, you will be in the focus of the FIBO Ccmmunity
with a theme week of your choice.
For example:
• Cardio Week
• Nutrition Week
• Supplement Week
• Weight Lifting Week
• Functional Training Week
• …..
Exclusive for one exhibitor per week
Facebook (per week) Price on request
Instagram (per week) Price on request
Facebook and Instagram (per week) Price on request
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 12SOCIAL MEDIA – CHALLENGES BE VISIBLE
CHALLENGES
Challenge the FIBO community and stay in touch throughout the
challenge and beyond.
For example:
• 30 Days Abs Challenge
• 30 days Clean Eating
• Kiss your Bizeps Challenge
• …..
Exclusive for one exhibitor per challenge
Facebook (per challenge) Price on request
Instagram (per challenge) Price on request
Facebook und Instagram (per challenge) Price on request
The icons below help you select the right form of advertising. The order in which icons are shown help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
your profile strengthen your position in the market For your company Products for your target group
FIBO GLOBAL FITNESS – marketing and advertising opportunities 13FACTS AND CONTACT PERSONS FIBO 2020
FACTS & FIGURES
TITLE FIBO 2020 – the leading international trade show for fitness, wellness & health
LOCATION Cologne Exhibition Centre, Messeplatz 1, 50679 Cologne, Germany
ENTRANCES North, South, East and West
EXHIBITORS Over 1,100 exhibitors from more than 44 countries
VISITORS 150,000 visitors from over 100 countries expected
AREA More than 160,000 m² gross exhibition space
CONTACT US: YOUR PERSONAL CONTACTS
LARS KESSLER FRAUKE GRÖBLINGHOFF
Project Manager Sales Manager
360° PROMOTING 360° PROMOTING
phone: +49 211 90191-206 phone: +49 211 90191-121
fax: +49 211 90191-127 fax: +49 211 90191-127
email: lars.kessler@reedexpo.de email: frauke.groeblinghoff@reedexpo.de
MANUELA ZSCHOCKE NAHIMA FASLI
Sales Manager Junior Sales Manager
360° PROMOTING 360° PROMOTING
phone: +49 211 90191-309 phone: +49 211 90191-163
fax: +49 211 90191-127 fax: +49 211 90191-127
email: manuela.zschocke@reedexpo.de email: nahima.fasli@reedexpo.de
Organised by
DO YOU NEED FURTHER INFORMATION?
WE ARE HAPPY TO PROVIDE YOU WITH AN OFFER TAILORED TO YOUR NEEDS.
FIBO retains the right to offer the services detailed herein to other companies and to modify the service packages as necessary before they are booked.
The portfolio of services is subject to change. All the layouts, graphics, text and presentations required for there advertising opportunities require the approval of Reed Exhibitions Deutschland GmbH.You can also read
