March 22 - 25, 2018 NOW A 4-DAY SHOW! - Spring Cottage Life Show
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“We have been successfully exhibiting at the Cottage Life Show for 16 consecutive years. There is no better show in the country
and we have been to them all! Attendees are well qualified and the target market shows up - with their wallets open.”
- Rob Davis, EcoEthic Inc.
YEARS
NOW A 4-DAY SHOW!
March 22 – 25, 2018
The International Centre, Toronto
NOW A
4-DAY SHOW!
As we mark the 25th anniversary of
the Spring Cottage Life Show in 2018,
we are thrilled to announce the addition
of a fourth day to the show. Now open
Thursday to Sunday! More opportunities
to interact with more qualified
customers, in a happy, exciting,
and, now, more convenient
and comfortable show
Why exhibit with us? environment.
The Cottage Life Shows attract an elite consumer: high household income, high net-worth, dual home owners.
We serve this market by bringing the best of cottage country to the city, and they come back year-after-year,
with the knowledge that we give them the ultimate one-stop shop for all things cottage-related.
Don’t miss your chance to join the more than 600 businesses that come together to capitalize on this unique
opportunity each spring!
The 2017 show was a hit Exhibitors were happy with Cottagers attend to spend!
with attendees! their experience! Key product categories our 2017 Spring
• Attendance: 39,942 • 95% of exhibitors rated the quality of attendees shopped for included:
• 95% of attendees rate the show as attendees as good/excellent 16% Alternative energy
good/excellent • 100% rated our staff as good/excellent 35% Arts, crafts & decor
19% Barbecues
• 97% of attendees made a purchase/ •9
2% rated move-in/move-out as good/ 30% Building products
plan to purchase excellent 20% Building services
• 84% of attendees own a cottage •A
t the end of the 2017 Spring Cottage Life 26% Canoes/kayaks
show, 89% of exhibitors were already 27% Clothing/footwear
• 58% were planning to build a cottage.
planning to be back next year! 41% Docks & accessories
Another 13% were in the market to buy
19% Furniture (indoor)
cottage real estate.
33% Furniture (outdoor)
18% Garden products & services/landscaping
14% Heating systems
“Outstanding efforts by the entire Spring Cottage Life Show team. This show is an 17% Power boats
integral part of our annual sales, not only sales at the show, but the additional sales 22% Septic systems, toilets, etc.
that we do throughout the year because they were generated from show leads.” 24% Sheds, gazebos, or bunkies
39% Sporting goods & water toys
—Isaac Britnell, Northbound Elements 25% Water systems & accessories
“2017 was our first year exhibiting at the
Spring Cottage Life Show and it was
incredible. It was our highest grossing
show for sales and was busy all day, every
day. We couldn’t have been happier.”
— Tim Burke, Cablz Eyewear Retainers by
Mammoth Brands Inc.
Details Dates
Move-In Days
Tuesday, March 20
Wednesday, March 21
Location Included in your booth fee Show Days
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• The International • For booth space (10' depth), 8' backwall Thursday, March 22 12 noon – 8 p.m.
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Friday, March 23 10 a.m. – 8 p.m.
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Centre, 6900 Airport drape and 3' sidewall drapes are provided.
Y. 2
Saturday, March 24 9 a.m. – 7 p.m.
7
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Road (at Derry Road), For booths in the General Store and Trading
Sunday, March 25 10 a.m. – 5 p.m.
GTO
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ON
Toronto Post areas (5'-depth), 8' backwall drape and
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• Conveniently AV E 8' sidewall drapes are provided. For bulk Move-Out Days
ON
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located at the centre space (20' depth or greater), drape needs are Sunday, March 25
Monday, March 26
of Canada’s largest assessed on site.
consumer market and • Exhibitor badges
To apply for space
North America’s largest cottage market, • Material handling for loading and unloading Please complete the attached
with more than 8 million people and 250,000 of exhibit material application form and send it, along
cottagers within a one-hour drive • Crate removal/storage and on-site trailer with your deposit to:
• Free parking for exhibitors and attendees storage
The Spring Cottage Life Show
• 24-hour security 130 Merton St., Ste. 200
Advertising and promotion • Six complimentary passes for customers or Toronto, Ontario M4S 1A4
• Multi-page ads in Cottage Life magazine, prospects
reaching 1.4 million+ readers per issue • Show Directory listing, alphabetically and Contact
• Ads in major newspapers including the by product category Jade Cannata
Toronto Star Account Representative
• Radio ads promoting the show will run on Accommodations 416-599-2000 ext. 255
major Toronto stations and select • Special rates for exhibitors at the official jcannata@cottagelife.com
cottage-country stations show hotel, including free parking and Erinn Wright
• Extensive promotion on cottagelife.com, shuttle service to the show Manager of Consumer Shows
e-newsletters, Twitter, Facebook, and other 416-599-2000 ext. 224
popular websites and social media Show Directory ewright@cottagelife.com
• T V ads on the Cottage Life Channel and • Produced by the experts at Cottage Life
magazine, our full-colour, magazine-format Greg McLeod
other channels Director of Consumer Shows
• A professional public relations campaign, directory is kept long after the show is over.
416-599-2000 ext. 237
ensuring coverage in print, radio, digital and •P lease contact us for a PDF copy of last gmcleod@cottagelife.com
TV news year’s directory.
Fax: 416-599-0800
“Hands down, the best show that
we attend in North America. Well
advertised, well attended, and well run!”
—Brent Cooper, Riverbend Timber Framing
Frequently asked questions
What is the show attendance? What is provided in the exhibit space? booth. Confirmation of booth location, along
The 2017 Spring Cottage Life Show atten- Drape and rail are provided at the back and with a finalized floor plan, will be mailed
dance was 39,942; the show had an average sides of each booth. Please see “Included in approximately 4-6 weeks prior to the show.
attendance of 36,300 over the past 5 years. your booth fee” (next page) for details.
Are there any other costs associated with
What are the attendee demographics? Is electrical hook-up included in the participation in the show?
64% are age 40 to 59 and 74% have a booth cost? Other than booth cost, electrical, and
household income greater than $100,000. No. An electrical order form will be made potentially insurance, all other costs are
The majority visit from the Golden Horseshoe available prior to the show. within your control. Items such as signage,
area, 85% from L, M and N postal codes. The floor covering, tables, booth structures,
most popular areas of cottage ownership are Is anything else required to exhibit? and the like are available from designated
Muskoka (16%), Parry Sound/Georgian Bay Signage indicating your company name and a suppliers, but you are welcome to bring your
(15%), Kawarthas (18%), and Haliburton (13%). floor covering are mandatory for all exhibits own with you. Phone and internet services
but not provided. Proof of liability insurance are available for purchase.
Is there a deadline for booking exhibit space? with a minimum of $2,000,000 is required
While there is not an actual deadline date to for participation in the Cottage Life Shows. When do I move in and out?
book, we encourage you to do so early in order Further details are provided upon booking. Tuesday and Wednesday are the designated
to secure a spot and ensure your logistical move-in days. Each exhibitor will be assigned
requirements are met. For the 2017 Spring When will we receive our booth location? a specific move-in day and time. Move-out
Cottage Life Show booth space was sold out Once the majority of the available floor space is Sunday and Monday, commencing at
by late January, and some exhibit categories is accounted for, which we anticipate will show-close.
were sold out as early as September. be by late January, exhibitors will be asked
to indicate logistical requirements for their
Show
Sponsorships
Sponsorship programs at the Spring
Cottage Life Show provide a unique
opportunity to increase your company’s
visibility and engage with a large
passionate consumer base – all under one
roof.
Let the Cottage Life team develop a
custom turnkey activation for your
brand. We have a wide range of options
ranging from feature area sponsorships
and sampling programs, to dynamic floor
decals and aisle signage. We will work
with you to create a program that suits
your budget and builds engagement for
your brand.
Promotional exposure exclusive
for Show Sponsors
In addition to on-site activation
opportunities, we offer a multi-platform
media program in our sponsorship
packages. Your company logo will appear
The trusted brand for cottagers on the following:
• Special double page ad in the Spring pre-
show issue and full page ad in the May
post-show issue of Cottage Life
Cottage Life is the only award-winning multi-media brand that targets affluent customers who (1.5 million readers per issue)
maintain two homes! Have a look at our current multi-platform offerings and let us customize a • Pull out map in the Show Guide
program that delivers towards your sales targets. distributed at the show (39,000+
attendees)
The Cottage Life Shows fan base of more than 333,000 Facebook fans
• On-site signage at info booths and at
Since 1994, the Cottage Life Shows have been is highly engaged, mostly Canadian, and
activation area (if applicable)
putting businesses like yours face-to-face quickly growing. Contact us today to optimize
• Two pre-show Dockside newsletters
with cottage owners. Serving the Ontario your digital budget with our customized
(50,000+ subscribers)
market, the Spring Cottage Life Show has branded content programs.
• Full page paid print ads
become the unofficial kick-off to cottage
season for more than 39,000 cottagers, while Cottage Life Magazine • Show website
Cottage Life magazine • Digital show drivers on cottagelife.com
the Fall Cottage Life Show fills a valuable
niche by attracting 11,000 attendees in active has been the leading
buying and planning mode. The Edmonton media source for all
Cottage Life & Cabin show happens in April things cottage for
and attracts a highly-qualified audience of more than 30 years.
more than 6,000 enthusiastic cottage, cabin, Now serving a national EARLY BIRD DISCOUNT
and log and timber frame home owners audience with its Save $6 per couple or $3 off
regular adult admission
and buyers from all over Western Canada. Cottage Life West Visit cottagelife.com/tickets and enter promo code: CLMag17
After March 15, save $2 off regular adult admission using promo code: Online17
Offer valid online only. MARCH 31–APRIL 2, 2017
New for 2018, the Ottawa Cottage Life & edition, the magazine
reaches 1.4 million readers every issue. It
HOURS
Backyard Show is now owned and operated
Friday, March 31 . . . . . . . . . . .10am – 8pm
Saturday, April 1 . . . . . . . . . . . .9am – 7pm
Sunday, April 2 . . . . . . . . . . . . 10am – 5pm
by Cottage Life. Ottawa’s only cottage and has been named Magazine of the Year by the ADMISSION
Adults. . . . . . . . . . . . . . . . . . . . . . . . . . . $20
Youth (13 – 17) . . . . . . . . . . . . . . . . . . . . $10
outdoor living show, it attracts 12,000 highly- National Magazine Awards and was named Kids (12 and under) . . . . . . . . . . . . . . Free
Weekend Pass . . . . . . . . . . . . . . . . . . . $28
Cash-only specials at the Box Office
2017 MultiPlatform Brand of the Year by
• Seniors Friday Special (65+). . $15 (save $5)
qualified attendees from Eastern Ontario and
• Friday/Saturday evening special:
Save $4 after 4pm on regular adult
RELAX TASTE
admission
Magazines Grand Prix.
Enjoy an early taste Join us for live cooking
Western Quebec.
of summer and relax demos and tasty
at the dock party! Enjoy a variety of beer, samples all weekend long. Get some LOCATION
spirit and wine offerings while raising inspiration for outdoor entertaining that The International Centre
funds for Cottage Dreams. will wow your family and friends. 6900 Airport Rd. (at Derry Rd.),
Contact us now to discuss how our shows
Mississauga
Cottage Life Television
can work for your company – year-round, and
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Cottage Life Television connects viewers
Y. 27
427
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409
across the country.
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with their passion for cottaging and outdoor To buy tickets and find out more, please visit:
FREE
PARKING
Just like at
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cottagelife.com/shows
the cottage 401
Cottage Life Digital living. With a dedicated and engaged national
427
audience of over 2.5M Canadian homes
THANK YOU TO OUR SPONSORS
Cottagelife.com now reaches more than
400,000+ unique visitors a month with and exclusive, original programming that
videos, articles, galleries and quizzes, and our celebrates DIY, design, real estate and more,
weekly Dockside e-newsletter reaches more no-one captures weekend living like this.
than 50,000 subscribers weekly. Our social Content integration opportunities available.
Special advertising
See you at the Spring Cottage Life Show April 1 – 3, 2016, The International Centre, Toronto
Everything’s springing up Sears “Each set in the collection is
inviting, versatile and functional”
Create a relaxing, elegant entertaining oasis at the cottage with the Debbie Travis
Collection – designed for the Canadian outdoors
program exclusive to
Debbie Travis
B rit-Canadian decorating
icon Debbie Travis
understands the needs of those
COTTAGE CHIC
Throw the perfect summer party
Collection exclusively
at Sears. Shop in
store or find more
who love to spend time outdoors.
“Family, good friends, and
whether it’s at the cottage or in your selection at sears.ca
backyard with the Debbie Travis
comfortable, stylish and durable Rosseau 4-Piece Conversation Set. › Sunbrella® upholstery
furniture,” says the style maven. is UV- and fade-resistant
“You want to provide people with and inhibits the growth
everything they need to enjoy of mildew and mould.
exhibitors and sponsors
themselves, to linger, converse
and savour the moment.”
With the goal of enhancing
time spent outside, Travis
recently designed The Debbie Keeping it ca
Travis Collection of outdoor
furniture and tabletop accents
exclusively for Sears Canada. “I keep meals simple and
tapas-style when enterta
ing outdoors,” says Debbie
Not only did she create the
collection to withstand the Travis. “Not only is it less wo
Canadian elements, the pieces in the kitchen, you don’t have
offer much needed style, to worry about setting a table
innovation and solutions for Everyone can nibble away as
they please,” she adds. Her
Cottage Life magazine advertising show promotion
Canadians who relish time
spent under an open sky. “Each favourite lunch is Tuscan sty
set in the collection is inviting, and includes an antipasto pla
› The Weatherstone tabletop
versatile and functional,” adds bruschetta and a simple past
provides a luxurious, durable
Travis. “Whether you’re looking surface – ideal for heavy use
for a low-maintenance, space- at the cottage. Debbie Travis’ › An outdoor area rug defines YOU COULD WIN
saving or extra-large seating texture acrylic glassware is a GETAWAY WITH
the parameters of an outdoor
solution, there’s a set for you.” pretty enticement. Spend $50 or more* at S
“room”, softening stone and Rewards Card to be au
concrete and providing a pop if your purchase includ
of personality.
Contest closes June 30, 2016 at 11:5
Skill-testing question required. N
Debbie Travis patio dining set $2,1
entry requirements in store and at w
Debbie Travis’s tips for choosing outdoor furniture
CR
1 Start with a timeless, 2 Demand performance 3 Opt for pieces that Extra-
versatile base “Few materials “You should never have to sit multi-task “Seating should plenty
lend themselves to such diverse on a wet cushion,” says Travis, always be casual and easily
looks as the woven texture of who made sure her collection moved around, especially at well as
wicker,” says Travis. “Fabric features quick-drying foam the cottage,” says Travis. That’s worry
selection and accessories can inserts with antimicrobial why the chairs in the Rosseau Travis
transform wicker pieces into protection. “The seats dry so collection work with the dining
either a casual and classic style fast they’re comfortable even table, too. “You want everyone
foam a
or an elegant and modern look. if rained on earlier in the day.” to feel relaxed,” says Travis, def- an uph
And with today’s all-weather Other innovations to look for: initely the expert in laid back breath
resin, you never have to worry non-rust frames, and UV and entertaining (her second home
about maintenance.” fade-resistant fabric. is a guest villa in Tuscany!).
24 Spring Cottage Life Show April 1–3, 2016, The International Centre, Toronto Spring Cottage Life Show A
Double-page spread $7,700
April 1 – 3, 2016, The International Centre, Toronto
Build the original “cabin in the woods.”
Design your own Pan-Abode. Brought to you by
Cottage country lovers seeking to connect with nature and leave a personal
legacy choose Pan-Abode–made from Western Red Cedar
Pan-Abode
homes have been
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The Pan-Abode Legacy
Made of 100% Western
Red Cedar
Historic cottage country
C anadian-owned Pan-Abode’s Western Red Cedar custom homes
have played a vital role in the evolution of cottage culture since
the company’s inception in 1948. You’ve probably seen these iconic
drawings and precise manufac-
turing. Each customer is also
supplied with a Construction
roots–on lakefronts
since 1948!
Simple low-maintenance
homes on lakes, but Pan-Abodes have also been built as summer Manual that provides com- custom designs–choose
from rancher, lofts and
camps, mining camps, churches, fishing lodges, hotels, and many of prehensive instructions on the
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Affordable and complete
home packages to lock-up
“Pan-Abodes are deeply inter- and require less maintenance. the homeowner or their builder
Easy to assemble (and
woven into the Canadian cottage “Our founder, Danish master to construct,” says Manhas. reassemble!)
experience because they embody carpenter Aage Jensen’s dream “Living in a Pan-Abode home
Patented lock-joint
values that resonate with families in 1948 was that every family is a wholly unique, original expe- system ensures energy
who love the outdoors,” explains could build a retreat made from rience. One that draws a deeply efficient homes
Take
Rauvin Manhas, the second- the abundance of Western Red personal connection with nature Full 10-year warranty on
generation Director of the West Cedar growing on the coastlines and establishes a legacy that’s logs and design
Coast’s family-owned Pan-Abode. of British Columbia.” passed down from generation to Local dealers and
For starters, Pan-Abodes are That dream carries on today generation,” adds Manhas. builders available
made with only Western Red in a production facility that Ask about a cottage country Ships around the world
Cedar. “No other wood offers features computerized milling dealer near you.
your show
such exceptional attributes equipment, custom engineered
for home-building,” explains notching machinery and | Western Red
Manhas. Aesthetically, there real- specialized finishing technol- Cedar logs provide
exceptional warmth
ly is no substitute for the warmth ogy. And while Pan-Abode has a and comfort, even
and natural beauty of Cedar. This selection of 16 designs for inspi- in the coldest
exposure to
highly revered, durable wood not ration, that’s just the starting Canadian winters.
only has a distinctively pleas- point to customize your home to Ask about the
energy efficiency of
ant aroma, it is also naturally meet each family’s unique needs. a Pan-Abode home!
resistant to rot, decay, and insect “We use computerized
attacks – which means anything drafting and log coding software
CONTACT: panabode.com | (800) 665-0660
built with Cedar will last longer to provide accurate, detailed
new heights! Spring Cottage Life Show April 1–3, 2016, The International Centre, Toronto 21
Full-page rate $4,300
See you at the Spring Cottage Life Show
Make an exclusive Brought to you by
architectural statement
Fall in love with Lindal Cedar Homes’ affordable, sustainable
fully customizable pre-engineered designs
The annual multi-page promotional section will appear in the Spring 2018 pre-show issue T hrow out all your mis-
conceptions about Lindal
Homes except one – superiority.
Turkel Design
of Cottage Life Magazine. Our award-winning writer will showcase your product or service The largest and oldest post-and-
beam company, founded by Sir
Walter Lindal over 70 years ago,
offers customized, affordable
in a compelling service-style article. Don’t miss this opportunity to give readers a special design, and both sustainable
and low-maintenance materials,
says John Axmith of Axmith
& Company in Barrie, Ont., a renewably sourced western
sneak peek at what you are featuring at the show. Make sure you are on their must-see list. dealer for Lindal in Ontario
cottage country since 1989.
View a gallery of Lindal homes
led by John Axmith at:
axmith.com/gallery-portfolio
Homes Collection and Lindal
red cedar. On the other hand,
Lindal’s pre-engineered build-
ing system saves on costs from
UNFORGETTABLE DESIGN can personalize one of Lindal’s Architects Collaborative, created reduced labour, less construc-
Axmith has lead more than varied design options to suit by celebrated architectural firms. tion waste and expedited time
Space is limited. Take advantage of this special rate, offered only to show exhibitors and
120 home designs, many on you,” says Axmith. frames. “And it is also possible
waterfronts, and he always starts In addition to Elements and AFFORDABLE, to build a Lindal home that is
the process with a site visit, Lindal Classic line, featuring the ECO-FRIENDLY QUALITY relatively maintenance free,”
and a focus on getting to know revered Lindal prow – designs Given Lindal’s headquartered says Axmith.
sponsors.
homeowners. “We can start with with a more contemporary aes- on the west coast, it’s no surprise
CONTACT: lindal.com
a blank piece of paper, or we thetic are available in the Dwell it only uses the best quality of
How to design your dream living space
Early booking deadline December 15, 2017 Half-page rate $2,650
Brought to you by
Decisions are made easy with Muskoka’s leading design service team
at Urban Rustic Living (also a landmark decor destination)
For further details and booking information please contact: See you at the Spring Cottage Life Show The Urban Rustic Difference
Budget-conscious design
services that inspire your
creativity
Enjoy a weedless Dock Boutique
A strong teamwork spirit
that supports builders and
Brought to you by
Rosemary Munroe Mylène Tomkin waterfront! Manufactures On-site
trades
Brought to you by
7,000 sq. ft. showroom of situations – from a one-room
Weedsbgone offers DIY kits and From dock DIY projects
in century-old two storyto custom-designed
refresh to a whole cottage
eco-friendly full-service solutions solutions,
house inthis family Ont.
Huntsville, business offers it all
renovation.
rosemary.munroe@blueantmedia.ca mtomkin@cottagelife.com
Winner of Houzz “Lots of people are scared
W eeds. Muck. They be gone
with Weeds B Gone’s
wide array of eco-friendly weed
Design 2016! to work with designers but
countless clients who take the
Urban Rustic Living owner look that they are not always leap with us wish they’d done it
416-440-7062 416-440-7272
control solutions. “We started
and design consultant Tary able to articulate. sooner,” adds Roossien. Check
out 20 years ago when weeds
Roossien believes that designing “It’s our job to give them the out Urban Rustic’s gallery of
were keeping us from
a living space is a very personal
Ask about support they need to express work on Houzz.com, and be sure
enjoying our property,” these solutions
journey. “Cottages or weekend their creativity,” she says, which to visit the massive studio and
says Joe DeMarco, owner and specials
homes are really a special place,” is why her and her team of showroom in Hunstville, Ont.
of the Cobourg, Ont.- at the Cottage › Longer-term
she says, adding that many
Life Show. designers are experts at identify-
based business. Since then, eco-friendly fix urbanrustic-living.com
homeowners have a feeling ing the ideal layout, furnishings, CONTACT:
in addition to creating weedless Weeds B Gone exclusive CLEAN- thelighthousemuskoka.com
about the way their home should lighting and decor for all types
waterfronts for more than 7,000 aeration system covers
FLO
cottagers, Weeds B Gone also a 100' × 100' area and works
10
works on Cottage
Spring municipal projects
Life Show by infusing
April 1–3, 2016, The oxygen
International Centre,into the
Toronto
including harbours, marinas, lake. “Its full effect starts taking
lagoons and ponds. Here are just place within six months to three
two of their solutions: years, but its benefit, to the lake
Cottage Life Media, a division of
› Low-maintenance DIY fix eco system, as well as reducing
Weeds B Gone’s squarely woven weeds and muck, is tremendous.”
fibreglass screening for lakefront
CONTACT: weedsbgone.com
areas as small as 24' × 28' creates
Blue Ant Media Solutions Inc.
(905) 375-4950 CONTACT: teakbarn.ca | (519) 833-9972
an instant swimming area.
130 Merton St., Ste. 200,
Brought to you by
Quarter-page rate $1,590
Cottage-perfect furniture and decor
Toronto, ON M4S 1A4
Every item you’ll find at the Teak Barn is designed to enhance cottage living
T: 416-599-2000 F: 416-599-0800
E: clshow@cottagelife.com Special exhibitor rates for advertising
cottagelife.com/shows on cottagelife.com.
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