2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize

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2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
2023 SELECTION PRIORITIES
EARTHSHOTS, CRITERIA AND FOCUS AREAS
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
THE FIVE EARTHSHOTS                                                                         2
15 FINALISTS, 5 WINNERS

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   PROTECT      CLEAN OUR          REVIVE OUR                         BUILD A     FIX OUR
 AND RESTORE       AIR              OCEANS                           WASTE-FREE   CLIMATE
   NATURE                                                              WORLD
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SELECTION PRIORITIES FOR 2023                                                                                                       3
  HOW WE SELECT WINNERS FOR EACH EARTHSHOT

                        Our selection priorities provide transparency on our areas of particular focus. To craft these priorities, we have
                                        consulted widely with experts and conducted extensive research and analysis.

THREE FOCUS AREAS PER
  EARTHSHOT, PLUS
      WILDCARDS

                            1    2     3             1    2    3            1    2    3             1    2       3         1     2    3

                                                Potential for global impact: environmental impact, social impact

  SIX CROSS-CUTTING                        Diversity of nominations: geographic, sector, demographic, nominee type
  FILTERS TO ASSESS                  Stage of solution: beyond idea stage and at a tipping point for scaling within five years
       AGAINST
                                Organisation foundations: quality and inclusivity of leadership, financial maturity, scale model
                        Key enablers: tech & data, financial & legal mechanisms, Indigenous leadership, shared economic opportunity
                                                     Type of intervention: preventative, adaptive, restorative

2023 NOMINEE COHORT                                           Top nominees go through to selection
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR EARTHSHOT FOCUS AREAS                                                                                                                                  4
THREE PRIORITY AREAS WITHIN EACH EARTHSHOT

        PROTECT                           CLEAN OUR                      REVIVE OUR                    BUILD A                        FIX OUR
      AND RESTORE                            AIR                          OCEANS                      WASTE-FREE                      CLIMATE
        NATURE                                                                                          WORLD
1.     Efforts to protect and        1.   Engaging citizens in      1.   Reducing overfishing    1.   Waste-free food,         1.   Renewable energy for
       manage natural carbon              data collection and                                         including efforts to          all
       stores such as peatlands
                                                                    2.   Developing ocean
                                          advocacy                       ecosystem services           shift to a plant-based   2.   Reducing methane
       and intact forests                                                                             diet
                                     2.   Efforts to stop burning        that mitigate climate                                      emissions
2.     Efforts to restore forests,        in agriculture and             change: “Blue Carbon”   2.   Waste-free fashion
       wetlands, and other                                                                                                     3.   Constructing buildings
                                          forests                   3.   Climate change          3.   Circular solutions:           fit for the future
       damaged ecosystems
3.     Efforts to develop and
                                     3.   Transitioning to clean         solutions with oceans        extending the life of
       scale regenerative                 personal transportation        benefits                     goods and/or
       agriculture                                                                                    eliminating single-use
                                                                                                      goods

     This is a guide and not an exhaustive set of criteria. We would love to see nominations from these priority areas, but we will consider
           nominations on any topic within any Earthshot. We encourage ‘wildcard’ nominations and insights we haven’t considered,
                                particularly when those nominations have the potential to inspire people globally.
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                                                                                              5
1. POTENTIAL FOR GLOBAL IMPACT

All nominations should have the potential to be relevant on a global level by 2030:

           GLOBAL ENVIRONMENTAL IMPACT                                                GLOBAL SOCIAL IMPACT
 Solutions that could have global impact by 2030 on a relevant         Solutions that could have global impact on a relevant social
              environmental metric. For example:                                   impact metric by 2030. For example:

     Tonnes of            Tonnes of waste        Litres of water
  Greenhouse Gas          saved, reduced,        saved, reduced,
  Emissions saved,      recycled or avoided    recycled or avoided
 captured or avoided

                                                                                      Number of ’green’    Number of lives
                                                                                        jobs created         improved

 Reduction in levels     Hectares of land,         Biodiversity
 of fine particulate      ocean or water        increases in land,
 matter (PM2.5/10)       systems restored,         sea or rivers
                       protected or rewilded

                                                                                                                             image: Flaticon.com
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                           6
2. DIVERSITY OF NOMINATIONS

We accept solutions from any country or sector in the world. This
could be:

•   An individual (such as a leader or an activist)

•   A team or small group of individuals

•   An organisation (not-for-profit or for-profit)

•   A public sector body/government (including a country or city)

•   A partnership/consortium of more than one organisation

Our past Finalists have included grassroots non-profits, tech-
driven start-ups, global data monitoring systems, cities and a
country.

Diversity is our strength and will be a key consideration in our
selection process to ensure our finalists represent a diverse
range of nominee types, sectors, geographies and demographics.
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                                                                                                                  7
3. STAGE OF SOLUTION
The Earthshot Prize focuses on solutions that with monetary, communications, network and organisational support can rapidly scale
or be replicated. We’re seeking solutions that:

                                                                   HAVE NOT                                             HAVE MADE
            ARE DEVELOPED
                                                                    ALREADY                                            SIGNIFICANT
             WELL BEYOND
                                                                   ENTERED A                                           PROGRESS IN
            THE IDEA STAGE
                                                                  SIGNIFICANT                                         THE LAST YEAR
                but may still have
                   development                                                                                        What “breakthroughs”,
             requirements to address
                                                                 GROWTH STAGE                                        whether it be the solution
             before they are ready to                              where they are limited                              or the organisation,
                scale their impact                                    only by capital                                  demonstrate recent
                                                                                                                            progress?

• They have working prototypes, programs &           Solutions that have already achieved this level of   Examples of breakthroughs include:
  initiatives, or executed pilots that demonstrate   maturity will benefit less from The Earthshot        • Creation/iteration of a functional prototype
  the effectiveness of their solution                Prize and are therefore less of a focus.             • Launch of an in-market pilot program
• They have tested their solution with the target                                                         • Close of a first customer/contract
  users or recipients and have seen early positive                                                        • Successful fundraising
  impact or successes                                                                                     • Completion of major research trial
• They may already be in market with customers,                                                           • Launch in new geography or sector
  partners or audiences but to a limited scale                                                            • Key hires made
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                                                                                                    8
4. ORGANISATION FOUNDATIONS

QUALITY OF LEADERSHIP INCLUSIVE LEADERSHIP                                 FINANCIAL MATURITY                       SCALE MODEL
   Is there a dedicated team or     Is the team diverse and inclusive?   Does the potential nominee have      Does the potential nominee have
founder in place who is committed                                         financial processes in place to     line of sight to a model by which
   to scaling the impact of the                                          track sources and uses of funds     they could replicate or be scaled?
           organization?                                                    and conduct basic financial
                                                                                     reporting?

This does not require a             We will prioritise teams that        Ideally these processes would       Again, this does not need to be
complete team, but there is a       demonstrate inclusivity and          also include financial planning     fully fledged or developed. The
person or small team ready to       representation because of the        and budgeting to enable a           Earthshot Prize helps
execute the tasks required to       well-documented and outsize          disciplined use of resources. A     nominees develop their scale
bring their solution to the         impact this has on teams’            Board of Directors or Trustees,     model and grow, but it is
world. These people will bring      efficacy and performance. We         or an Advisory Board of some        helpful if the nominee has
deep knowledge of the               will be looking for teams that       form is often a good indicator      already started to think about
challenge their solution            represent their wider                of an institution or organization   how they could scale their
addresses and how their             community, including female-         that is sufficiently mature to      impact, including what
solution results in positive        led and female-owned                 benefit from The Earthshot          partnerships or other external
environmental impact.               solutions.                           Prize.                              relationships would accelerate
                                                                                                             them, and what resources or
                                                                                                             skills they may need.
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                                                                                              9
5. ENABLERS

All nominations will be assessed for relevance to these four cross-cutting enablers. These are not a requirement but are a strong
signal that a solution may be particularly relevant for The Earthshot Prize. We will seek out nominations that play one, many or all
the four enabling factors:

SOLUTIONS THAT USE WEB3            SOLUTIONS THAT LEVERAGE                SOLUTIONS LED AND              SOLUTIONS THAT PROMOTE
AND OTHER TECHNOLOGIES             NEW FINANCIAL AND LEGAL             INFORMED BY INDIGENOUS               SHARED ECONOMIC
       TO ENABLE                    MECHANISMS TO CREATE                  PEOPLE AND LOCAL                    OPPORTUNITY
TRANSFORMATIVE CHANGE              SCALABLE INCENTIVES FOR                  COMMUNITIES
                                       GLOBAL CHANGE
2023 SELECTION PRIORITIES - EARTHSHOTS, CRITERIA AND FOCUS AREAS - The Earthshot Prize
OUR SIX FILTERS FOR ASSESSING NOMINATIONS                                                                                                               10
6. TYPE OF INTERVENTION

        10-20%                                           20-30%                                              50-60%
              ADAPTATION                                       RESTORATION                                          PREVENTION
 We know that much damage is already              We want to make systems we use today                We primarily seek innovations that can
  done. We seek innovations that help             better. In this, we seek innovations that          provide an alternative to approaches that
minimise the impact on people and on the              are regenerative or restorative                               cause harm
              environment

  Example: adapting man-made coastal defences        Example: restoring corals like Coral Vita, or         Example: renewable energy and cleaner
   into marine ecosystems like Living Seawalls.      regenerating barren landscapes like Desert       alternatives to fossil fuels, like AEM Electrolyser
                                                           Agricultural Transformation                           and Mukuru Clean Stoves
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