2023 MEDIA SCHEDULE AND ADVERTISING RATES - CONNECTING OVER 8,000 KEY-DECISION MAKERS GLOBALLY
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CO N N EC T I N G OV E R 8 , 0 0 0 K E Y- D EC I S I O N M A K E R S G LO B A L LY 2023 MEDIA SCHEDULE AND ADVERTISING RATES Waygate
REDUCING TOPICS COVERED PRODUCT Through a series of international, in-depth project case studies and white papers as well as interviews with key and influential industry FAILURES, figures, Consumer Electronics Test & Development will feature software and hardware testing technologies and services. RECALLS, AND Topics covered will be • Automated testing rigs WARRANTY • EMC testing CLAIMS! • Simulation tools, IMPROVING • Durability testing, EFFICIENCY • Safety testing, • NDT tools, AND SAFETY • Materials testing, • Product performance testing and validation ABOUT CONSUMER ELECTRONICS • Rapid-aging technologies, and efficiency testing TEST & DEVELOPMENT In short, the publication covers all aspects of product development Launched in July 2021, Consumer Electronics Test & Development magazine features and failure testing. We also cover forthcoming possible legislative and numerous case studies, in-depth reports, governmental requirements so readers can stay ahead of what new technological insights and interviews that testing procedures and standards may need to be attained. focus on nothing but accelerating product development while at the same time WHO ARE WE? improving product performance, efficiency, You can trust Mark Allen Group publications to deliver value. One of the and safety. Consumer Electronics Test & world’s largest independent publishers, we have over 400 staff working Development is about reducing product in five offices – and at home! We’ve been identifying technological niches failures, recalls and warranty claims. and helping our advertisers win new business for over 30 years. We know product development. The publication, which is distributed globally Indeed, we already publish Aerospace Testing to over 8,000 individuals who have signed up International, plus the people behind Consumer to receive a copy, provides manufacturers of Electronics Test & Development are the same electronic goods such as phones, computers, people who publish The Engineer and New kitchen appliances, televisions, and other Electronics. advanced consumer electrical products with mission critical information about simulation tools and testing hardware and services. Consumer Electronics Test & Development brings together the industry, connecting them to discuss-and-further product testing and validation technologies and techniques. images: Ivan Traimak; Corona Borealis; Дмитрий Киричай@stock-adobe.com
CIRCULATION THE READERS OF CONSUMER ELECTRONICS TEST & DEVELOPMENT INCLUDE • R&D chiefs • Test engineers • Hardware architects • Engineers KEY DECISION MAKERS AT MANUFACTURERS SUCH AS • Samsung • Whirlpool • Apple • Bosch • Dell • LG • Sony INDUSTRY FACTS • Siemens "High demand for household Consumer Electronics Test & Development is published twice a appliance testing is pushing market year and sent to 8,000 readers, to all of the major manufacturers growth - The market growth is propelled by the rising demand of consumer electric products, with all copies distributed on an for household appliance testing, individually named basis. The publication is also sent to Tier 1 an increasing need for electrical and Tier 2 suppliers as well as influential figures within research equipment validation, increasing centers. In short, if a company needs to prove – needs to test globalization, and a growing need for – any aspect of a consumer electronic device, this publication brand protection. In addition, rising will introduce them to new testing technologies, techniques, and smart home projects are expected to services. PLUS the digital edition is sent to over 11,000 readers. further fuel the growth of this market CIRCULATION BREAKDOWN in the coming years." The global electrical and electronics Rest of the World Europe testing market is anticipated to 15% 30% account for a substantial revenue generation of USD 13.31 billion by 2025, expanding at a considerable Asia/Pacific CAGR of 5.8% over the review period. 20% "There is an increasing demand for advanced consumer electronics devices among consumers due to increasing disposable income. Additionally, miniaturization of electronics and electrical components is also boosting the demand for testing equipment and services to test the working and efficiency of these small and complex parts." USA & Canada * Source: Market Research Future 35%
EDITORIAL APRIL 2023 DISPLAY TESTING (INCLUDING AR/VR) FEATURES Display testing is one of the most dynamic and exciting areas of consumer electronics testing with the growth in display technologies like OLED and MicroLED. More recently, testing companies are grappling with the demands posed by the burgeoning augmented reality (AR) industry. The question of how to successfully test and inspect AR tech is an ongoing challenge for display testers. MATERIALS TESTING (INCLUDING LEAK TESTING/ WEATHERPROOFING) With each passing year consumer electronics are getting smaller and more portable. The transportability of devices exposes them to many more environments and climates. This poses challenges for materials testing which must verify the impact on product hardware of being exposed to climatic conditions such as extreme sunlight. CET&D investigates new approaches to testing in this domain. ACOUSTIC TESTING/VOICE ACTIVATION OCTOBER 2023 A growing number of IoT devices rely on voice activation. Successfully White Goods Testing verifying the functionality of these voice technologies is the role of 5G/OTA/Wireless Testing acoustic testing labs. CET&D looks at how the growth in smart home EMC/Electrical Safety tech is impacting the work of acoustic testers. AI/Robotics Climatic and Environmental WEARABLES Chamber Round-up Inspection and NDT In the domain of consumer electronics, wearables are one of the biggest Certification growth sectors. Thanks to increased microchip miniaturization and innovations in battery design, wearables are becoming more versatile both in terms of their physical design and the tech they can support. But these innovations in design and uses cases (in particular, biometric DOBE.COM tracking) are posing new challenges for testing and certification. STOCK_A KENTOH@ IOT/SMART HOME TECHNOLOGY IoT is one of the most exciting and most complex areas of consumer H electronics tech. With recent developments like the launch of Matter, a aptics is derived ‘concerning from the the sense Greek word the tech ‘haptikos’ world hapti of touch’. It’s a meaning technology cs tradit broad that gives ionally relate concept but in is tactile the user s to any – in other type of Market resea rch comp words, that a response to an Market: any IDTec you can action that Embracing hEx’s recen feel on the the Next skin. new industry standard for smart home technology, it is clear that tech wide span t webinar, of the hapti Wave of Rapid Haptics immersive cs Growth, user exper market, and the outlined the IDTechEx iences with trend to-day life, technology analy haptic feedb to create more we see and st Zehao ack. 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But as set, have FREQUENT OGIES driven a DualSense successful g the other device new controller gro the focus towar products, so must the ws in complexity, s. ds hapti and such “However, cs as it relatethe Oculus Quest ZEHAO LI, LY” ANALYST, testing met hods. throughout as volume growt can gener the value chain ate addit h in these are industries s to the has platea interfaces 2 VR on connectivity? CET&D will find out. IDTECHEX ional value exploring new TECHNOLOGY AUTHOR: ,” IDTechEx opportuniti ued, companies TINA MILTO EXPANDING wrote in es where N USE CASES a recent haptics W Haptics report on are THE haptics. the techn commonly assoc 12 ith sustainability “There is earlyindustry ology than a watchword a right this, says new now, consumer electronics developme concept called conta Li. for much of iated with vibration but there is much more impucompanies lsion of arephase nt being pushed by policymakers and this ctless hapti to to make their devices more repairable. cs, your sense taking the issue seriously. An iFixit video showing the recently- Li expla the airjet enables which is still ins. “All these s or air vortex, in a very This September, your skin for example, the types European witho of released iPhone ut you touch touch via the 14 being taken apart in a so-called ‘tear-down’ and are of Commission published a draft proposal thathapti called tactile would improve cs involv the e the revealed ing any real that Apple has made good on its promises, with iFixit haptics.” mechanica object,” availability of spare parts for phones and tablets. claiming l sensaittion is the most repairable Apple handset since 2016’s on Under the proposed new rules, phone makers would have iPhone 7. MEND 13 to supply at least 15 different parts to professional repairers for five years after a device first goes on sale. Mark Sayers, principal consultant at the sustainability consultants Anthesis, says that the self-repair SUSTAINABILITY AND EMISSIONS Consumers, meanwhile, would be guaranteed programs allow tech companies to “get access to replacement batteries, displays, ahead of the curve” on repairability and chargers, back covers, and SIM/memory “develop a program which works for card trays for five years. their business rather than having The proposal is part of a wider something forced upon them by EU effort to cut e-waste, and policymakers.” came three months after new Sayers says: “Showcasing EU legislation requiring all a repair and reuse program smartphones sold in Europe to provides a visual illustration to be equipped with a universal policymakers to demonstrate The issue of sustainability and greenhouse gas emissions looms large USB-C port. Similar efforts how these things can work Tech companies are under growing pressure are ongoing elsewhere in the rather than having something to make their devices more repairable. CET&D world. thrust upon them which isn’t US President Joe Biden aligned and doesn’t recognize looks at how the push for repairability could asked the US Federal Trade the nuances of their product revolutionize electronics design and certification Commission to draft right-to- repair rules in an executive order or their supply chains or user groups.” over every industry and consumer electronics is no exception. But AUTHOR: PAUL WILLIS last year, while New York State this Liz Chamberlain, iFixit’s director summer became the first US state to of sustainability, says that the tech pass a ‘right to repair’ law. companies self-repair programs are Like the EU proposal, the New York broadly-speaking a step in the right law will require electronics companies to direction. make spare parts and repair information available “I think having more options definitely makes with the EU and the US putting more and more pressure on consumer to independent repair outlets and consumers. repair better for everybody, even for folks who Several other US states are expected to follow Above: There is a would never open up their own devices,” says suit. growing movement Chamberlain. “Having parts sold directly to The legislative changes have forced the among consumers to consumers and directly to independent repair hand of tech companies who have traditionally self-repair their electronic shops without the kind of restrictions that been reluctant – sometimes openly hostile – to devices manufacturers have previously put in creates calls for greater repairability. Apple, Google and competition in the repair market.” electronics companies to make their products more sustainable and less Samsung have all launched their own self-repair However, Chamberlain acknowledges that programs through iFixit, an online self-repair website iFixit’s partnerships with big tech run the risk of that sells spare parts and publishes online repair guides compromising the independence of the platform. for electronics. “We don’t want to be ‘repair-washing’ for companies,” says ughout While some have doubted the sincerity of these self-repair Chamberlain. “It’s very important tombe usrstothro maintain our editorial S ic cha to st for EMCthe folks who LUTION programs, there are clear signs that the tech companies are anecho efforts integrity, and so we’re making uct spe separate ciali ork of s’ prod UL SO energy draining, standards, certification and testing requirements are are workinga on netwcollaborations with manufacturers from the folks y UL has UL Solution tions who pan are doingano,the tear-downs.” , UL Solu r tion com ez Serr America ps growing ove certifica Joaquin Gom North it kee t our demand Global pe and rs and ld, says Asia, Euro ic chambe mbers to mee the wor less. ence in cho cha and wire its global pres number of anethan enough against EMC “With a large have more es of work.” pliance sted in ucts com he says. evolving to meet this new reality. “We surg has inve Serrano. some ck prod ss,” ired says handle “test and che s’ market acce orm the requ ideal/ time,” ugh to like ly eno are used to ous countrie way to perf er test in an and mbers ents for vari rate ice und s.” The cha irem most accu the dev urbance radi o requ “They are the to measure agn etic dist for radiated es. and adds: allo w electrom ld be a test device generat Serrano ts, since they rnal ambient rs wou tronic mated le men exte chambe ation an elec . “The auto measure condition to ken in the ano repeatab d erta EMC radi says Serr ient but ry staff. insulate cal test und how much mated, only effic rato A typi to measure fully auto testing is not by other labo ns rs are e emissio UL’s chambe ure that the reproducibl All to ens f and m.” help ry staf minimu 50 51 systems by the same laborato reduced to a bare CERTIFICATION error is UL image: choic Human Main ns’ ane Solutio er for EMC chamb ting tes In a regular feature, one of the world’s top certification companies will provide an in-depth guide to certification requirements for a particular UIET area of consumer electronics. 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ADVERTISING RATES NO OF INSERTIONS DPS FULL PAGE HALF PAGE .............. 1.............................£7,800............ £4,500...................... £2,950 .............. 2............................£7,400..............£4,275...................... £2,802 *PRICE PER INSERTION SPECIAL POSITIONS AVAILABLE: Inside front cover • Inside back cover • Outside back cover – rates available upon request WEBSITE BANNER RATES Updated daily with mission-critical news LEAD BANNER/MID BANNER LOCATION SIDE BANNER LOCATIONS Three months: ��������������������������� £2,950 Three months: ����������������������������£1,950 Six months: �������������������������������� £5,500 Six months: ���������������������������������£3,750 Nine months: ����������������������������� £7,650 Nine months: ����������������������������� £5,350 12 months: ���������������������������������� £9,950 12 months: ���������������������������������� £6,995 EMAILERS Giving industry suppliers the opportunity to deliver information on their latest projects directly to the inboxes of over 11,000 key industry professionals. We are limiting these exclusive email opportunities to only three customers (not emailers) per month to ensure excellent deliverability and interactively. The first emailers will be available from October 2021. One shot (in a single month): £2,500, Two shots: £4,500, And £1,000 for every blast thereafter Contact: For further information, please contact our sales team: Damien de Roche email: damien.deroche@markallengroup.com tel : + 44 (0)7967 169 155 CO N N EC T I N G OV E R 8 , 0 0 0 K E Y- D EC I S I O N M A K E R S G LO B A L LY
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