Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com

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Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
March 23-24, 2021
#WMUFMC

 Thriving in An Age of Uncertainty
            An Interactive Experience
            www.FoodMarketingConference.com
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual
                                                                                                                             #WMUFMC

              Thriving in an Age of Uncertainty
                                    An Interactive Experience

                                    CONFERENCE AGENDA
Tuesday, March 23, 2021                                                      Wednesday, March 24, 2021
Speaker Sessions with Live Interaction                                       Speaker Sessions with Live Interaction
9–10 am        Sponsor Showcase Exhibit Hall                                 9–10 am       Sponsor Showcase Exhibit Hall
10–10:45 am    Transform with New Workplace Dynamics                         10–10:45 am   The New Marketplace:
               Sarah Alter                                                                 What It Is and How to Adapt to It
               President and CEO, Network of Executive Women                               Jennifer Pritchard
                                                                                           Managing Director, NA Food Retail Lead, Accenture, PLC
11–11:45 am    New Consumerism & COVID-19: the US Consumer
               Now, Next and Beyond the Pandemic                             11–Noon       Diversity, Inclusion and Social Issues
               Thomas Bornemann, Principal, EY                                             Joy Nicholas (Panel Discussion Moderator)
                                                                                           President JN Retail Connections
Noon–1 pm      Sponsor Showcase Exhibit Hall
                                                                             Noon–1 pm     Sponsor Showcase Exhibit Hall
1–2 pm         Supply Chain Learnings from the Pandemic
               Dr. Russell Zwanka (Panel Discussion Moderator)               1-2 pm        The Day After Tomorrow: The Phoenix and the Unicorn
               Professor, WMU Food & CPG Marketing Program                                 Peter Hinssen, Internationally Acclaimed Futurist
2:15–3 pm      The Washington Scene and Its Impact on the                    2:15–3:15 pm Igniting a Passion for Private Brands
               Food Industry                                                              Jason Cunningham (Panel Discussion Moderator)
               Greg Ferrara                                                                Vice President of Own Brands, SpartanNash
               President and CEO, National Grocers Association
                                                                             3:30-4:15 pm How Ahold Delhaize USA is Creating a Personalized
3:15–4 pm      Mastering the Odds of Disruptive Change                                    Customer Experience
               Celia Swanson                                                              Kevin Holt, CEO, Ahold Delhaize USA
               Author, Consultant, Speaker, former Executive VP at Walmart
                                                                             4:30–5:30 pm Redefining Loyalty in a Post-COVID-19 World
4:15-5:30 pm Consumer Experiences: Creating Relationship Magic!                           John Ross, President and CEO, IGA International
             Duncan Wardle
               Innovation Consultant and Speaker, Ideate; Former Vice
               President of Innovation, Walt Disney Company

Contact Us:
lisa.youtzy@wmich.edu or 269-387-2132                                        FoodMarketingConference                           FoodMktgCn

Conference Registration, Sponsorship, or General Information is available at www.foodmarketingconference.com
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual
                                                                                                                                       #WMUFMC

       Thriving in an Age of Uncertainty
                                       An Interactive Experience

                                                                                             Sponsor Showcase
                                                                                             Exhibit Hall Open
                                                                                                     Tuesday, March 23
                                                                                                   9–10am and Noon–1pm
                                                                                                   Wednesday, March 24
                                                                                                   9–10am and Noon–1pm

                                      ON-DEMAND SESSIONS
       TECHNOLOGY SESSIONS                                                                    MARKETPLACE SESSIONS
                  How AI and Technology Will Continue to Fuel                                             Panel Discussion: Startups and the
  ON                       Change with Consumers
                                                                                           ON           Next Generation of Food Entrepreneurs
DEMAND                           Bill Gillispie, Global Team Lead, IBM
                                                                                         DEMAND   Alex Marx (Moderator), Director of Growth Solutions, KeHE Distributors

  ON            Using Technology to Create an Agile Supply Chain                           ON     Fueling Profitable Growth for the Food Industries
                                                                                                          Lori Zumwinkle, Managing Director and North America
DEMAND             Harris Fogel, Global Vice President of Consumer Products, SAP         DEMAND                          Retail Lead, Accenture

                     The Key to Successful Online Fulfillment:                                              Grocery Shopper Trends in the Age
  ON                     Making Promises You Can Keep
                                                                                           ON                       of Personalization
DEMAND                Jim Hull, Senior Industry Strategies Director, Blue Yonder
                                                                                         DEMAND   David G. Fikes, Executive Director, Food Marketing Institute Foundation

                            Micro-Fulfillment: The Future of
  ON                           e-Commerce Fulfillment
                                                                                           ON     Truths of Omni-Channel Success: A Leader’s View
DEMAND          Matt Inbody, Chief Disruptor and Leader for Micro-Fulfillment, Dematic
                                                                                         DEMAND       Spencer Baird, Chief Transformation Officer, Inmar Intelligence

    NEW CONSUMER SESSIONS                                                                WORKPLACE/PERSONAL DEVELOPMENT SESSIONS

                       Starting with Z: How to Win NOW with                                       The Upside, Mind and Heart Building: How to Enable
  ON                           the Largest Generation
                                                                                           ON         the Best Outcomes in People and Situations
DEMAND             Jeff Admiraal, Director, Analytics and Insights, Procter & Gamble
                                                                                         DEMAND                 Amanda Blanck, Managing Partner, Deviate

                      How Cannabis Legalization is Changing                                                  Redefining How Work Gets Done:
  ON                          Shopper Behavior
                                                                                           ON                  The Changing Face of Labor
DEMAND                  Carmen Brace, Founder and Principal, Aclara Research
                                                                                         DEMAND                         Dave Dempsey, CEO, Hyer

                       How Consumer Buying Behaviors                                                         Preserving Corporate Culture in a
  ON              Post-COVID-19 will impact Retailers and CPG
                                                                                           ON                      Remote Environment
DEMAND           Colin Stewart, Executive Vice President Business Intelligence, Acosta
                                                                                         DEMAND        Lanell Ohlinger, Vice President of Human Resources, Kroger

                     Building Customer-Focused Assortments                                            Lessons from the Gridiron: How to Build a
  ON                       Michael Anderson, Vice President, dunnhumby
                                                                                           ON     Coaching Culture and Be a Leader Worth Following
DEMAND                   & Shelly Huisken, Director of Space Planning, Meijer            DEMAND                  Ryan Blanck, Founder and CEO, Deviate
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual                                                             All Live Sessions will be available
                                                                           on-demand the day following their
                                                                             presentation until April 20, 2021

                        Tuesday, March 23, 2021
                  Speaker Sessions with Live Interaction

Keynote Session 10:00–10:45 am EST
                   Transform with New Workplace Dynamics
                   Sarah Alter, President and CEO, Network of Executive Women
                   To thrive in a competitive landscape, innovation is a prerequisite of business
                   strategy. To be successful with innovation models, diversity, equity, and inclusion
                   must be pillars of your company culture. Leaders must understand how to navigate
                   intersectionality, and what could derail building and nurturing inclusive workplace
                   cultures. Learn the best practices Network of Executive Women has to offer as they
                   lead companies to workplace transformation, powered by robust support for women
                   of color, and creating allies that can support women’s career journeys.

Keynote Session 11:00–11:45 am EST
                   New Consumerism & COVID-19: the U.S. Consumer Now,
                   Next, and Beyond the Pandemic
                   Thomas Bornemann, Principal, EY
                    The world and the consumer are changing exponentially. To remain competitive,
                    retailers and consumer package goods companies must adapt to this unprecedented
                    change accordingly. To be successful, companies both large and small must grasp
                    how to read, anticipate and adapt to changing consumer needs. Led by EY Principal
                    Thomas Bornemann, who serves as global client service partner for five Fortune
                    500 clients and advises one of the largest retail companies in the world, this session
explores the changing consumer package goods environment and how companies can remain relevant.
Participants will have an opportunity to: 1)Hear key priorities that are driving the smart consumer;
2) Examine a pragmatic “how-to” guide for responding to changing consumer preferences; 3) Learn
concrete steps to build and execute on the transformation blueprint needed to react, adapt and
prosper in the era of new consumerism.

  Sponsor Showcase Exhibit Hall
      Noon – 1:00 pm EST
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual                                                                                             All Live Sessions will be available
                                                                                                           on-demand the day following their
                                                                                                             presentation until April 20, 2021

                        Tuesday, March 23, 2021
                  Speaker Sessions with Live Interaction

Panel Discussion 1:00–2:00 pm EST
Supply Chain Learnings from the Pandemic
Dr. Russell Zwanka (Panel Discussion Moderator), Professor, WMU Food & CPG

                                          Dr. Russell Zwanka, WMU   Lori Raya, SpartanNash        Peter Whitsett, Meijer   Deirdre Elter, Kimberly-Clark

                                                                                                                               Supply
                                                                                                                                Chain
                                                                                                                              Learnings
                                          Rick McDonald, Clorox
                                                                    Richard Lundquist,
                                                                                         Target
                                                                                                  Dan McConnell,
                                                                                                  The North West Company

Keynote Session 2:15–3:00 pm EST
                   The Washington Scene and Its Impact on
                   the Food Industry
                   Greg Ferrara, President and CEO, National Grocers Association
                  With the 2020 race for the White House behind us and a new administration
                  in place the implications for business going forward could be far reaching.
                  Participants will hear the latest on the flurry of activity in the nation’s capital from
                  the lingering effects of the pandemic on businesses, to the prospect of minimum
                  wage reform, taxes, health care and how these and other policy decisions will
                  impact the food industry. As head of the national trade association that is the
                  voice of retail and wholesale companies, Greg Ferrara has a unique view of the
national conversation that relates to our industry and works to develop and implement a strategic
vision that advances NGA’s efforts and public policy positions in support of the independent
supermarket industry.
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual

                                                                            All Live Sessions will be available
                                                                           on-demand the day following their
                                                                             presentation until April 20, 2021

                        Tuesday, March 23, 2021
                  Speaker Sessions with Live Interaction

Keynote Session 3:15–4:00 pm EST
                   Mastering the Odds of Disruptive Change
                   Celia Swanson, Author, Consultant, Speaker, former Executive VP at Walmart
                   If you’ve ever experienced disruptive change in your career, you know how it feels.
                   Whether it’s a job loss or company acquisition, change can make you feel as though
                   you’ve lost all control. Being prepared for such uncertainty will smooth the transition.
                   Celia Swanson is an accomplished senior executive who spent more than 25 years
                   at Walmart. She completed her career at Walmart serving as senior vice president,
                   leading global labor relations and global culture strategy. She brings a legacy of
                   deep expertise in retail, large-scale transformation, company culture and multi-
generational workforce engagement. She will share insight that will help you rise above your most
uncertain challenges in life and work and help you make the difficult but right decisions to move forward.

Keynote Session 4:15–5:30 pm EST
                   Consumer Experiences: Creating Relationship Magic!
                   Duncan Wardle, Former Innovation Consultant and Speaker, Ideate;
                   Former Vice President of Innovation, Walt Disney Company
                   Marketing will be replaced by experiences in less than a decade! Why? Because
                   marketing implies the word “at,” and we all know one-way relationships don’t work.
                   Experiences can significantly enhance our level of engagement, creating deeper
                   relationships between consumers and brands that can last a lifetime.
                   Disney is the master of creating experiences where consumers can touch, feel and
play with the brand in an extraordinary way that creates magical relationships.
During this session, Duncan Wardle shares his insights into three approaches to deepen relationships
with consumers through experiences in order to not only survive, but actually thrive in the decade
ahead, one he believes will be dominated by the “Experience Economy.” The three approaches include
the following: 1) Re-engineering relationships that fundamentally challenges the rules of engagement;
2) Re-inventing consumer relationships in new and different ways; 3) Re-expressing relationships with
consumers to develop innovative new products and services.
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual                                                                                                                   All Live Sessions will be available
                                                                                                                                 on-demand the day following their
                                                                                                                                   presentation until April 20, 2021

                   Wednesday, March 24, 2021
                  Speaker Sessions with Live Interaction

Keynote Session 10:00–10:45 am EST
                   The New Marketplace: What It Is and How to Adapt to It
                   Jennifer Pritchard, Managing Director, NA Food Retail Lead, Accenture PLC
                  The new consumerism is precipitating the breakneck speed of change both in
                  the physical and digital marketplace. The ability of the marketplace to adapt and
                  react to unprecedented change will be a key differentiator in the competition
                  for consumer spending in the immediate future. During this session, Jennifer
                  Pritchard will share expertise in this realm based on her professional experiences
                  in transforming retail and consumer goods businesses from supply chain to
                  merchandise planning to assortment processes. Participants will hear the specific
                  actions retailers and consumer package goods companies need to take in the
next 5 to 10 years in the area of data collection, customer experience, delivery and operations to
ensure they can adapt and provide solutions to the consumer of the future and remain competitive.

Panel Discussion 11:00 am–Noon EST
Diversity, Inclusion and Social Issues
Joy Nicholas (Panel Discussion Moderator), President JN Retail Connections

                                      Joy Nicholas, JN Retail Connections   Mandana Arbabi, Unilever         Kymberly Graham, Nielsen               Megan Hoof, Constellation Brands

                                     Brandon Barnholt
                                                        KeHE Distributors
                                                                            Jonathan Mayes, Albe
                                                                                                rtsons Co.   Jamey Martin, Mon
                                                                                                                              delez International
                                                                                                                                                    Psyche Terry, UI Glob
                                                                                                                                                                         al Brands

  Sponsor Showcase Exhibit Hall
      Noon – 1:00 pm EST
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual

                                                                                                       All Live Sessions will be available
                                                                                                      on-demand the day following their
                                                                                                        presentation until April 20, 2021

                   Wednesday, March 24, 2021
                  Speaker Sessions with Live Interaction

Keynote Session 1:00–2:00 pm EST
                   The Phoenix and the Unicorn: The Day After Tomorrow
                   Peter Hinssen, Internationally Acclaimed Futurist
                   Unicorn startups are brilliant. But few of us will start one, become one, or work
                   for one. Most of us are connected to large companies that often struggle to keep
                   themselves relevant. That’s why this keynote offers a realistic inspiration: The
                   Phoenix. Just like this magical bird, companies that repeatedly rethink themselves
                   rise from the ashes of the old, emerging stronger than ever. We know their names:
                   Walmart, Volvo, Disney, Apple, Microsoft, Ping An, Assa Abloy and AT&T.
This keynote is about understanding a world of constant change. It tells how companies can act on
their “day after tomorrow” and how they can apply innovation as an antidote to a radically changing
environment. It doesn’t just zoom in on what you need to do in order to innovate, but also on how you
can make innovation a reality in your organization.

Panel Discussion 2:15–3:15 pm EST
Igniting a Passion for Private Brands
Jason Cunningham (Panel Discussion Moderator), VP of Own Brands, SpartanNash

                                           Jason Cunningham, SpartanNash   Chris Burns, DeCA                 Peggy Davies, PLMA

                                           Aimee Becker, Daymon
                                                                           Christine Heffernan, TOP
                                                                                                   CO        Ashley Quaintance, Tree
                                                                                                                                       House Foods
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual

                                                                           All Live Sessions will be available
                                                                          on-demand the day following their
                                                                            presentation until April 20, 2021

                    Wednesday, March 24, 2021
                  Speaker Sessions with Live Interaction

Keynote Session 3:15–4:00 pm EST
                   Transforming to an Omnichannel Food Retailer:
                   How Ahold Delhaize USA is Creating a Personalized
                   Customer Experience
                   Kevin Holt, CEO, Ahold Delhaize USA
                    CEO Kevin Holt will discuss Ahold Delhaize USA’s journey to become a grocer of the
                    future. Ahold Delhaize USA believes personalizing the shopper experience is critical
                    to customer growth and loyalty. Giving shoppers access to fresh products at a great
                    value whenever, wherever, however they want to shop, the company is focused on
meeting consumers’ evolving preferences. The company is rethinking traditional operations, strategies
and ways of working to achieve future success. And, this transformation won’t happen without ensuring
its associates are purpose-driven and focused on enabling its brands to be the local grocer of choice
in their communities. Join us for an insightful session on Ahold Delhaize USA’s success as a brick and
mortar retailer, while reinventing its brands as they pave the way for online shopping, pick-up, delivery
and a total omnichannel experience.

Keynote Session 4:15–5:30 pm EST
                   Redefining Loyalty in a Post-COVID-19 World
                   John Ross, President and CEO, IGA International
                   What truly makes a shopper loyal to one retailer or brand over another, and how has
                   that equation changed since COVID-19? During this session, John Ross addresses
                   the question, bringing his experience that spans many industries and areas of focus,
                   including his current role as president and CEO of the largest group of independent
                   retailers in the world. John shares insights on how building confidence among
                   shoppers is the key to developing meaningful and lasting relationships in a post-
                   COVID-19 world.
Thriving in An Age of Uncertainty - An Interactive Experience www.FoodMarketingConference.com
55th Annual                                                            These sessions will be available
                                                                         on-demand until April 20, 2021

                On-Demand Speaker Sessions

                  T E C H N O LO GY S E SS I O N S

                      How AI and Technology will Continue to Fuel
                      Change with Consumers
                      Bill Gillispie, Global Team Lead, IBM

                      Using Technology to Create an Agile Supply Chain
                      Harris Fogel, Global Vice President of Consumer Products, SAP

                      The Key to Successful Online Fulfillment:
                      Making Promises You Can Keep
                      Jim Hull, Sr Industries Strategies Director at Blue Yonder

                      Micro-Fulfillment: The Future of e-Commerce Fulfillment
                      Matt Inbody, Program Manager, Dematic

Go to www.FoodMarketingConference.com for full session descriptions.
55th Annual                                                          These sessions will be available
                                                                       on-demand until April 20, 2021

                On-Demand Speaker Sessions

                 M A R K E T P L AC E S E S S I O N S

                      Panel Discussion: Startups and the Next Generation
                      of Food Entrepreneurs
                      Moderator: Alex Marx, Director of Growth Solutions, KeHe Distributors

                      Fueling Profitable Growth for the Food Industries
                      Lori Zumwinkle, Managing Director and North America
                         Retail Lead for Accenture

                      Grocery Shopper Trends in the Age of Personalization
                      David G. Fikes, Executive Director, Food Marketing Institute Foundation

                      Truths of Omni-Channel Success: A Leader’s View
                      Spencer Baird, Chief Transformation Officer, Inmar Intelligence

Go to www.FoodMarketingConference.com for full session descriptions.
55th Annual                                                        These sessions will be available
                                                                     on-demand until April 20, 2021

                On-Demand Speaker Sessions

                NEW CONSUMER SESSIONS

                     Starting with Z: How to Win NOW with the
                     Largest Generation
                     Jeff Admiraal, Director, Analytics and Insights, Procter & Gamble

                     How Cannabis Legalization is Changing
                     Shopper Behavior
                     Carmen Brace, Founder and Principal, Aclara Research

                     How Consumer Buying Behaviors Post-COVID-19
                     Will Impact Retailers and CPG
                     Colin Stewart, Executive Vice President Business Intelligence, Acosta

                     Building Customer-Focused Assortments
                     Michael Anderson, Vice President, dunnhumby
                     Shelly Huisken, Director of Space Planning, Meijer

Go to www.FoodMarketingConference.com for full session descriptions.
55th Annual                                                        These sessions will be available
                                                                     on-demand until April 20, 2021

                On-Demand Speaker Sessions

                 W O R K P L AC E / P E R S O N A L
                 D E V E LO P M E N T S E SS I O N S

                      The Upside, Mind and Heart Building: How to
                      Enable the Best Outcomes in People and Situations
                      Amanda Blanck, Managing Partner, Deviate

                      Redefining How Work Gets Done:
                      The Changing Face of Labor
                      Dave Dempsey, CEO, Hyer

                      Preserving Corporate Culture in a Remote Environment
                      Lanell Ohlinger, Vice President of Human Resources, Kroger

                      Lessons from the Gridiron: How to Build a
                      Coaching Culture
                      Ryan Blanck, Founder and CEO, Deviate

Go to www.FoodMarketingConference.com for full session descriptions.
Adrian Trimpe Distinguished Service Award
             This Year’s Recipients

                   John S. Phillips
                      SVP Customer Supply Chain
                       and Global Go-To-Market

                Mushtaq Luqmani
                Chair Emeritus, Department of Marketing

WMU Food Marketing Alumni Hall of Fame
       2020 INDUCTION
                         This Year’s Recipient

                      Tom Herman
                      Senior VP and Chief Experience
                        Officer, Northgate Markets
                               Class of 1983
WHO ATTENDS THE
       FOOD MARKETING CONFERENCE?
PAST ATTENDEES                                                        Corporate Sponsors are highlighted in RED.

Abbott Nutrition           Ferrara Candy                 Litehouse Foods Inc.         Retail Odyssey
Accenture                  Festival Foods                Magnum Coffee                RetailNet Group (RNG)
Acme Markets               Filippo Berio                 Maple Leaf Farms Inc.        Riverbend Foods
Acosta Sales & Marketing   Food Marketing Institute      Mars Petcare                 Riviana
Advantage International    Fresh Thyme Markets           Mars Wrigley                 RW3 Technologies Inc.
Advantage Report USA       Freshwater Digital            Martin’s Supermarkets        S. Abraham & Sons Inc.
Advantage Solutions        Frito Lay                     Masterpiece Flower Co.       Sam’s Club
AIMIA                      Frontier Co-op                McCain Foods                 SAP
Alliance Foods, Inc.       General Mills                 McCormick’s                  Sargento Foods
Altria                     Georgia Pacific               McKinsey & Company           SC Johnson
Amazon                     Gonnella Frozen Foods         McLane Food Service          Serv-U-Success
Anheuser-Busch             Google                        MegaMex Foods                Shankman & Associates
AFPD Association           Gordon Food Service           Meijer Stores                Shelby Report
Athens Foods Inc.          Graceland Fruit Inc.          Melitta USA                  Sherwood Foods
Aunt Millies Bakeries      Graeters Ice Cream            Meridian Consulting          Shipt
Barkley Advertising        Great Lakes Wine & Spirits    Metonymize.com               Shook Kelley Design
Barnana                    Grecian Delight Foods         MIchigan Food & Beverage     Shopper Intelligence
Basket.com                 GS1 US                        Michigan Potato Assoc        ShopRite Supermarkets
Bayer US LLC               H-E-B Food & Drugs            Mike’s Hard Lemonade         SignArt/Evolocity
Bel Brands USA             H.T. Hackney                  Miller Poultry               Simple Mills
Bell’s Brewery, Inc.       Hardings Market               Mintel                       SKUlocal
Booz and Company           Haribo of America             Mondelez International       Slice Intelligence
Boxed.com                  Hemp Health                   Moosylvania                  SmartBrief
Brew Dr.                   Herbruck’s Poultry            MorningNewsBeat              Smart Market
Burnette Foods, Inc.       Hershey                       Musco Family Olive Co.       Smithfield Foods
Campbell Soup Co.          Hewlett Packard Enterprise    MyWebGrocer                  SOCIAL Sparkling Wine
Canopy Growth              Hillshire Brands              National Food Group          Southwest Michigan First
Carlin Group               Hormel Foods                  National Grocers Assoc.      SpartanNash
Catalina Marketing         Hudsonville Ice Cream         Natural Choice Foods         Speedway
Category MGMT Assoc.       IGA, Inc.                     NeoGrid                      Starbucks
Century Foods Int’l.       Imperial Beverage             Nepa USA                     Starlite Media
Chobani                    InContext Solutions           Nestle Purina PetCare        State of Michigan
CKK                        Inductive Intelligence        Nestle USA                   Stemilt Growers
Clorox Sales Company       Infinite Sum                  New Carbon Company           Strack & Van Til Stores
CMK Group                  Information Resources, Inc.   New Holland Brewing          Sundance Beverage
Coca-Cola                  Insignia Systems, Inc.        Newhall Klein                Superior Foods
Cocktail Artist            Interactive Edge              Nielsen Company              Supermarket News
Cole’s Quality Foods       J.M. Smucker Company          Oleson’s Food Stores         SuperValu
Colgate-Palmolive          JDA Software                  Oracle Data Cloud            Sysco Foodservice
ConAgra Foods              Jet.com                       Outerwall                    TABS Analytics
Constellation Brands       Jewel-Osco Stores             Paramount Coffee             The Gluten Free Bar
Country Fresh              JOH                           Path to Purchase Institute   The Mom Complex
CROSSMARK                  Johnsonville Sausage          Pepperidge Farm              The PUR Company
Daisy Intelligence         JPG Resources                 PepsiCo                      The WCN Group
Danone North America       Junkless Foods Inc.           Pinnacle Foods               TMV Group
Dart Container Corp.       Justin’s                      Pinterest                    Topco Associates LLC
Dawn Food Products         Jyve                          PLMA                         Tyson Foods Inc.
Daymon Worldwide           Kantar Retail                 Post Consumer Brands         Unilever
Deviate                    Kars Nuts                     Powers Distributing          Valassis Inc.
Diageo                     KeHE Distributors             Prairie Farms Dairy          Vienna Beef
Dietz-Watson               Kellogg Company               Pratt Industries             VML
Dunnhumby                  Kimberly Clark                Prevedere                    Wakefern Food Corp.
E&J Gallo Winery           KIND Snacks                   Primal Kitchen               Wal-Mart Stores
Eggland’s Best             Kings Food Markets            Procter & Gamble             Walgreens
Emerge                     Kraft-Heinz                   Professional Media Mgt.      Wells Blue Bunny
Energizer                  Kroger Company                Progressive Grocer           West Side Beer
Enjoy Life                 Kuli Kuli                     Promotion Optimization       Whitewave
Etherton Sales             Land O’Frost                  Promoworks/Crossmark         Winston Weber Associates
Eversight                  Learning Evolution, LLC       Reckitt Benckiser            Wolf & Friends, LLC
Fabri-Kal                  Lewis Bakeries Inc.           Redbox
Faygo Beverages            Lifeway Kefir                 Request Foods
2021 CORPORATE SPONSOR PACKAGES
            •   Includes Unlimited Conference Registrations for your organization with On-Demand access to all sessions
            •   Sole Sponsor Recognition for a Keynote Speaker Session - Limited
            •   Your Commercial and logo will be featured before sponsored Keynote session
PLATINUM+   •   Your Ad & Logo will be featured prominently within Conference Virtual Ballroom Marquee
 SPONSOR    •   Sponsor Recognition on Conference Website with Company Logo on scrolling banner
 PACKAGE    •   Sponsor recognition with all conference promotional materials including print, social media and virtual
 $25,000    •   Two $2,000 Platinum Plus Sponsor Scholarships awarded in your company’s name
            •   Two full page color ads with premium space in the digital conference program
            •   Four Meet & Greet Sessions with WMU Food Marketing Students during 2021

            •   Includes 30 Conference Registrations with On-Demand access to all speaker sessions
            •   Sponsor Recognition for a Keynote or Breakout Session
PLATINUM    •   Your Commercial and logo will be featured before sponsored Speaker session
SPONSOR     •   Your Ad & Logo will be featured prominently within Conference Virtual Ballroom Marquee
PACKAGE     •   Sponsor Recognition on Conference Website with Company Logo on scrolling banner
            •   Sponsor recognition with all conference promotional materials including print, social media and virtual
 $15,000    •   Two $1,000 Platinum Sponsor Scholarships awarded in your company’s name
            •   Two full page color ads with premium space in the digital conference program
            •   Two Meet & Greet Sessions with WMU Food Marketing Students during 2021

            •   Includes 20 Conference Registrations with On-Demand access to all speaker sessions
            •   Sponsor Recognition for a Breakout Session
  GOLD      •   Sponsor will be recognized before and after sponsored Breakout Session
SPONSOR     •   Sponsor Recognition on the conference website
PACKAGE     •   Conference signage recognizing your company throughout the event
            •   Sponsor recognition in conference promotional materials such as print, social media and virtual
 $10,000    •   One $1,000 Gold Sponsor Scholarships awarded in your company’s name
            •   One full-page color ad with premium ad space in the digital conference program
            •   One Meet & Greet Session with WMU Food Marketing Students during 2021

            •   Includes 10 Conference Registrations with On-Demand access to all speaker sessions
 SILVER     •   Sponsor Recognition on the conference website
SPONSOR     •   Conference signage recognizing your company throughout the event
PACKAGE     •   Sponsor recognition in select conference promotional materials such as print, social media and virtual
            •   One $500 Silver Sponsor Scholarships awarded in your company’s name
  $5,000    •   One full-page color ad in the digital conference program
            •   One Meet & Greet Session with WMU Food Marketing Students during 2021

BRONCO      • Includes 5 Conference Registration with On-Demand access to all speaker sessions
SPONSOR     • One full-page color ad in the digital conference program
PACKAGE     • Sponsor recognition on the conference website
            • Sponsor recognition on the conference website and during all general session events
  $2,500    • Conference signage recognizing your company as a Bronco sponsor
2020 CORPORATE SPONSORS
      PLATINUM SPONSORS

       GOLD SPONSORS

       SILVER SPONSORS
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