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2023 MEDIA PACK h2opublishing.co.uk 01474 520200
PUB
& BAR
“As the leading monthly magazine for on-trade operators
across the UK, it is our mission to pack the pages of
Pub & Bar with essential content for progressive
business leaders who want to see this industry thrive.
From exclusive interviews and category performance
CLICK TO
to market movements and sector insight, we want every READ THE
MAGAZINE
reader to put down their copy full of new ideas.”
Tristan O’Hana, Group Editorial Director, Pub & Bar
CLICK TO
VIEW THE
WEBSITE
CIRCULATION LARGEST
PRINT
CIRCULATION
& AUDIENCE
IN THE
SECTOR
TOTAL CIRCULATION PRINT CIRCULATION DIGITAL CIRCULATION
65,060 11,173
Mailed
15,408
38,479
Passed on print copies
49% Independent
Free Trade 72% Independent
Free Trade
39% Tenanted/
Leased 10% Tenanted/
Leased
12% Pubco/
Brewer/HQ 18% Pubco/
Brewer/HQ
Passed on copies are an estimate based on
the recent reader research conducted
AUDIENCE
£22BN A total of 65,060 copies are distributed to named senior contacts within
national groups, multiples and independent operators, including those
ESTIMATED WORTH at owner, director, operations, purchasing, food development, brand and
OF THE PUB AND
BAR SECTOR marketing levels. Our target audience ranges from innovative individuals
to the largest well-known groups and pub companies.
READER “I don’t have time to look at it
RESEARCH online – I prefer the printed copy
and pass onto all of my team”
96%
WHAT DOES THE READER WANT?
At Pub & Bar, we’ve always been passionate about
print being the backbone of our media platforms, said they valued a printed copy
but we wanted to test if our readers felt the same higher than a digital version
way. We conducted research with readers, asking
how they interact with our magazines and what
they want from their go-to publications. The
results have been very interesting.
86%
said Pub & Bar was the sector’s
leading title
WHERE THEY MAINLY READ THE MAGAZINE
73% at work
0% commuting
82%
pass on their copy to an average
27% at home
of 4.2 additional readers
93%
HOW THEY READ THE MAGAZINE
9% flick through the magazine
21% read cover to cover said the magazine was a
70% start with a specific feature valuable tool to source new
products
THE PRINT
MAGAZINE
The UK’s leading monthly
on-trade publication for
pub and bar operators
12 ISSUES
PER YEAR
49,913
Total
11,164
Mailed
38,749
Passed on copies
LARGEST
PRINT
CIRCULATION
IN THE
SECTOR
HIGH IMPACT CREATIVES ADVERTORIALS BELLY BAND TIP ON CONSECUTIVE STRIPS DISRUPTIVE ADVERTISING FALSE FRONT COVER FOUR PAGE COVER WRAP ISSUE TAKE OVER TEASER STRIPS
DIGITAL
PUBANDBAR.COM
Web enhanced options for big visitor impact
9,339
Average unique visitors per month
ADHESION EXPANDABLE SKYSCRAPER
ASK FOR
MORE
DETAILS
14,039
Average page views per month
15,408
Digital circulation
WINDOW SHADE
LET’S TALK
SOCIAL
ASK HOW
OUR SOCIALS TWITTER INSTAGRAM LINKEDIN
CAN WORK
FOR YOU
@PubandBarMag @PubandBarMag @pub-and-bar
Current followers Current followers Current followers
27,300+ 4,000+ 5,000+
E-NEWSLETTERS
GROW YOUR
BUSINESS
Directly connect with your
customers effectively and increase
sales with the power of email.
BANNER
AT THE TOP
£825
solus sponsorship
for one supplier SPONSORED
STORY AND LINK
DIGITAL
CIRCULATION
15,462
DIRECT
MARKETING
We have lots of innovative ways for you to reach readers
individually with high impact and lead-generating activities.
Talk to us about…
BUYERS BOX DIRECT MAILING POSTCARD MAILINGS
One of the most successful concepts we have Postal mailings have declined hugely over the last 10 Our postcard mailing service has brought massive
ever created. years with email marketing taking over. But how do volume and coverage within budget.
you feel when you receive an unexpected postal item?
3-month campaign; building awareness and Visually appealing to the recipient, the double-sided A5
Especially if it looks interesting!
generating appointments with major group buyers, card has a vibrant, bold design and clear call to action.
putting your product in their hands. We have many ways to make your mailer stand out.
Reach 10,000 operators for an all-inclusive cost of
The Buyers Box includes three pages of advertising in From coloured envelopes, unusual sizes, foil & metallic £7,930. Just 79p each.
a title of your choice, as the second page publishes we pouches– all very cost effective.
Cost includes design, print, data & postage.
also mail 100 buyers boxes to your target buyers.
Coupled with your targeted selection of prospects
This mechanic is great for awareness,product launch,
The box contains one or more of your products witha from our database you can also choose to add a
reformulation announcement, promoting an offer
covering letter and brochure if you wish. telemarketing follow up to your mailer to driveeven
and much more.
more response.
Our call centre follow up the delivery after one week,
pitches your USP’s and attempts to get agreement for
your sales team to meet with the buyer to complete
the presentation & sale.INDUSTRY
EVENTS
THE NATIONAL THE NATIONAL THE NATIONAL SUPPLIER
BURGER PUB & BAR PIZZA INNOVATION
AWARDS AWARDS AWARDS LIVE!
22 February 2023 28 June 2023 November 2023 Throughout 2023
Electrowerkz, London 30 Euston Square, London Electrowerkz, London
250+ attendees 250+ attendees 250+ attendees
ASK US FOR
MORE DETAILS
ON HOW YOU
CAN BE PART OF
OUR AMAZING
EVENTSFEATURES LIST Pub & Bar magazine features are subject to change.
Please contact Tristan O’Hana should you wish to reconfirm.
PUB & BAR 2023
Email: tristan@h2opublishing.co.uk
Tel: 01474 520247
JANUARY APRIL JULY OCTOBER
• Fries and Sides • Soft Drinks and Mixers • Top 100 Most Loved Drinks Brands • EXCLUSIVE RESEARCH:
• Refrigeration, Freezers and Ice • Cider • National Pub & Bar Awards Special The Festive Report
Makers • Quick Pub Grub • Meat-Free Menus • Technology and Operations
• Low-Alcohol Drinks • Carbon Reduction in Pubs • Food and Drink Pairing • Recruitment and Apprenticeships
and Light Lagers • Key Occasions: May Bank Holiday, • Drinks Innovation • No-Alcohol Drinks
• Six Nations World Cocktail Day, National • Key Occasions: Afternoon Tea • Key Occasions: Bonfire Night,
• Key occasions: Valentine’s Day, Vegetarian Week Week, National Rum Day, National Thanksgiving
National Pizza Day, Fairtrade Prosecco Day, National Burger Day
MAY NOVEMBER
Fortnight
AUGUST
FEBRUARY • Condiments and Sauces
• Flavoured Spirits and Hard Seltzers • Americana
• Breads, Buns and Bases
• Ovens and Microwaves
• Easter Special • Technology and Operations • Back Bar Fit Out • Carbon Reduction in Pubs
(incl. food, drinks and events) • Key Occasions: National Beer • Carbon Reduction in Pubs • Festive Serves
• Spring Cocktails Day, National Fish and Chips Day, • Rugby World Cup 2023 • Key Occasions: Christmas,
• Morning Trading (incl. food, drinks, Father's Day • Commercial Kitchen and Casual New Year’s Eve
equipment, tea and coffee) Dining previews
• Key Occasions: St Patrick’s Day,
JUNE
• Key Occasions: Organic
British Pie Week September, World’s Biggest DECEMBER
• Barbecue Season Coffee Morning • EXCLUSIVE RESEARCH:
MARCH • Team Training, Welfare and The Beer Report
• Summer Season (incl. long drinks,
Inclusivity
• Cleaning, Hygiene and Food Safety
SEPTEMBER • Class of 2023 – Products in Review
• Dairy and Non-Dairy
al fresco dining and outdoor • FIFA Women’s World Cup • Wine and Spirits • Vegan Food
furniture) • Key Occasions: Independence • Light Kitchen Equipment • National Pizza Awards Special
• Warewashing Day, National Tequila Day • Fish and Seafood • Key Occasions: Dry January,
• Bar Snacks • R yder Cup 2023 Veganuary, Burns Night
• HRC Event Spotlight • Key Occasions: National Curry
• National Burger Awards Special Week, Halloween
• Key occasions: World Health Day,
Easter, St George’s Day, Grand
NationalRATE CARD
PRINT 2023
FALSE FRONT COVER DOUBLE PAGE SPREAD FULL PAGE
£10,950 £5,450 £3,850
HALF PAGE THIRD PAGE QUARTER PAGE
£2,310 £1,965 £1,620
BELLYBAND INTO DPS 4 PAGE WRAP DIE CUT FALSE FRONT
£13.2k £14.3k £16.5kRATE CARD
DIGITAL 2023
Let’s get digital - there’s a whole
range of opportunities available!
WALLPAPER LEADERBOARD SKYSCRAPER EXPANDABLE
TAKEOVER BANNER BANNER
Rates: 2 weeks 1 month
MPU - £825
SKYSCRAPER £1,600 -
NEED LEADER BOARD BANNER £1,600 -
SOMETHING
DIFFERENT? EXPANDABLE BANNER £2,100 -
JUST ASK, WE
CAN OFFER MANY WALLPAPER TAKEOVER £2,800 -
BESPOKE
OPTIONSTECHNICAL
ALL OUR MAGAZINES ARE SET TO A4 - 210mm x 297mm
All page information, including images, EPS and text should be:
• Supplied only in CMYK mode, not RGB.
SPECIFICATIONS
• No Pantone colours or 5th colour specials to be used.
• No colour profiles saved within image – i.e. colour management or ICC profiles.
WHOLE PAGE DPS PAGE 1/2 PAGE 1/2 PAGE
Bleed: H = 303 mm x W = 216mm
Trim: H = 297 mm x W = 210 mm
Bleed: H = 303 mm x W = 426 mm
Trim: H = 297 mm x W = 420 mm
VERTICAL HORIZONTAL
Type: H = 268 mm x W = 196 mm Type: H = 268 mm x W = 396 mm Bleed: H = 303 mm x W = 111 mm Bleed: H = 154.5 mm x W = 216 mm
Trim: H = 297 mm x W = 105 mm Trim: H = 148.5 mm x W = 210 mm
Type: H = 268 mm x W = 91 mm Type: H = 134 mm x W = 186 mm
1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
Bleed: H = 303 mm x W = 76 mm Bleed: H = 101 mm x W = 216 mm Bleed: H = 303 mm x W = 49 mm Bleed: H = 80 mm x W = 216 mm
Trim: H = 297 mm x W = 70 mm Trim: H = 95 mm x W = 210 mm Trim: H = 297 mm x W = 43 mm Trim: H = 74 mm x W = 210 mm
Type: H = 287 mm x W = 60 mm Type: H = 79 mm x W = 190 mm Type: H = 268 mm x W = 37 mm Type: H = 67 mm x W = 186 mmTHE TEAM
ANDY EMMA ABBIE TRISTAN
GIBB DORAN GEORGE O’HANA
DIVISIONAL KEY ACCOUNT BUSINESS DEVELOPMENT GROUP EDITORIAL
DIRECTOR DIRECTOR MANAGER DIRECTOR
01474 520261 01474 520258 01474 520251 01474 520247
andy@h2opublishing.co.uk emma@h2opublishing.co.uk abbie@h2opublishing.co.uk tristan@h2opublishing.co.uk
H2O Publishing, Media House, 3 Topley Drive, Rochester ME3 8PZ
01474 520200 / www.h2opublishing.co.uk
PUB & BAR
pubandbar.com @pubandbarmag @pubandbarmag @pub-and-barPUB & BAR MAGAZINE
IS ONE OF TWELVE
INDUSTRY LEADING
FOODSERVICE
TITLES PRODUCED
BY H2O PUBLISHING.
We provide engaging and trusted editorial
across a range of key verticals including;
restaurants, contract catering, healthcare,
education and many more.
As well as publishing and direct
marketing, H2O Publishing’s
expertise also lies in creating,
promoting and managing a number of
significant industry events throughout the
year, including; awards ceremonies, forums,
exhibitions and conferences.You can also read
