2023 ELFA Integrated Marketing Guide - Your guide to reaching decision makers in the equipment finance industry
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2023 ELFA Integrated Marketing Guide
Your guide to reaching decision makers in the equipment finance industry
The trusted source for your integrated advertising message
INTERACT
PROMTE
ADVERTISE
E Q U I P M E N T L E A S I N G A N D F I N A N C E A S S O C I A T I O N
Welcome.
The Equipment Leasing and Finance Association is pleased to present our 2023
Integrated Marketing Guide. This guide highlights a wealth of opportunities to share
your message with leaders in the $1 trillion equipment finance industry.
In 2023, our association will begin its 62nd year as the most trusted and respected
information source for industry professionals. In today’s rapidly changing world,
ELFA continues to evolve and focus on what matters most to our membership. As the
leading provider and only association offering a wide range of benefits specialized for
the equipment finance industry, we are committed to providing innovative programs,
products and resources to help industry executives succeed.
You’ll find multiple opportunities to maximize your marketing investment and contribute
to the ELFA mission in the following pages, whether you are delivering business
solutions at ELFA’s one-of-a-kind networking and professional development events, pre-
senting a webinar, sharing valuable insights via our award-winning website and digital
publications or spotlighting new resources via our new ELFA Engage app.
I invite you to review the contents of this guide, and to contact Steve Wafalosky
(stevew@larichadv.com) for more information.
Sincerely,
Ralph Petta
ELFA President and CEO
2 ELFA 2023 INTEGRATED MARKETING GUIDE
TABLE OF CONTENTS
ELFA Value Proposition.................................................................................................................................................................................................................................................................................................Page 4
Events
Sponsorships.........................................................................................................................................................................................................................................................................................................................Page 5
Exhibits.......................................................................................................................................................................................................................................................................................................................................Page 6
Web Seminars
Wednesday Webinars...................................................................................................................................................................................................................................................................................................... Page 7
Summer Software Webinar Series.........................................................................................................................................................................................................................................................................Page 8
Online Resources
ELFA Engage Mobile App...........................................................................................................................................................................................................................................................................................Page 9
Website Banner Ads......................................................................................................................................................................................................................................................................................................Page 10
Software Listing................................................................................................................................................................................................................................................................................................................. Page 11
Legal Buyers Guide........................................................................................................................................................................................................................................................................................................ Page 12
Career Center......................................................................................................................................................................................................................................................................................................................Page 13
Publications
Equipment Leasing & Finance Magazine ....................................................................................................................................................................................................................................................Page 14
Equipment Leasing & Finance E-Newsletter...............................................................................................................................................................................................................................................Page 17
ELFA QuickBrief E-Newsletter .............................................................................................................................................................................................................................................................................Page 18
Contacts............................................................................................................................................................................................................................................................................................................................Back Cover
ELFA 2023 INTEGRATED MARKETING GUIDE 3
Service Providers 33
Banks 22
Captive and Vendor Finance 14
Independent 21
THE ELFA VALUE PROPOSITION Small Ticket 10
100
The Equipment Leasing and Finance Association is the trade association ELFA Audience:
representing more than 575 companies in the $1 trillion equipment
2023 Members by Business Council
finance sector.
ELFA is the only organization that brings together financial services companies Small
and manufacturers engaged in financing investment in capital goods. Ticket
10%
Independent
Through one-of-a-kind offerings, including cutting-edge industry information, 21%
Service
popular conferences, targeted web-based courses, a powerful federal and Providers
state advocacy agenda, and information-packed communications, ELFA gives 33%
Captive and
industry leaders the tools they need to succeed. In the last year alone we have Vendor Finance
rolled out exciting new benefits, including the Career Pathways leadership de- 14%
Banks
velopment program, the Knowledge Hub center for business intelligence, and 22%
new ELFA Connect online communities.
By partnering with ELFA, you will connect to a network of equipment finance
professionals that includes the nation’s largest financial services companies
and manufacturers, as well as regional and community banks and independent
medium and small finance businesses throughout the country. Members Top Functional Categories for Members:
include independent leasing and finance companies, captive finance 1. Business Head or C-Level Executive
companies, investment banks, commercial banks, brokers and packagers, 2. Sales and Business Development
diversified financial services organizations and service providers. 3. Operations
4. Accounting and Finance
5. Legal
6. Risk Management
7. Asset Management
8. Information Technology
9. Marketing
10. Consulting and Research
11. Tax
For more information about advertising, sponsorship or
exhibiting opportunities, contact Steve Wafalosky
(stevew@larichadv.com) at 440-247-1060.
4 ELFA 2023 INTEGRATED MARKETING GUIDE
EVENTS: Sponsorships
Your sponsorship with ELFA offers several important benefits that allow your company to achieve its marketing and sales objectives:
Increased Visibility…Leadership Status…Special Access…Reinforced Reputation…Industry Supporter
As a sponsor, your company is showcased to decision-makers in all facets of the equipment leasing and finance industry.
ELFA works with each sponsor to create a sponsorship package that fits your needs.
2023 ELFA Events with Sponsorship Opportunities:
• Equipment Management Conference & Exhibition
• Executive Roundtable
• Women’s Leadership Forum
• 34th Annual National Funding Conference
• Bank Best Practices Roundtable
• Captive & Vendor Finance Best Practices Roundtable
• Independent Best Practices Roundtable
•Small Ticket Best Practices Roundtable
• Emerging Talent Networking Events
• Legal Forum
• Capitol Connections
• Credit and Collections Management Conference & Exhibition
• EMERGENCE2023
• Operations & Technology Conference & Exhibition
• Lease and Finance Accountants Conference
• ELFA 62nd Annual Convention
• Equity Forum
Go to the ELFA event website for more information on each conference: For more information about advertising, sponsorship or
www.elfaonline.org/events exhibiting opportunities, contact Steve Wafalosky
(stevew@larichadv.com) at 440-247-1060.
ELFA 2023 INTEGRATED MARKETING GUIDE 5
EVENTS: Exhibits
Don’t miss exciting opportunities to showcase your company’s products and
services and connect with leaders in the equipment finance industry.
2023 ELFA Events with Exhibit Opportunities:
• Equipment Management Conference & Exhibition
Who Attends: Equipment management professionals representing
equipment finance companies throughout the U.S.
• 34th Annual National Funding Conference
Who Attends: Principals in equipment finance organizations responsible for
funding the company and its transactions, and for participating in transactions,
as well as funding sources.
• Credit & Collections Management Conference & Exhibition
Who Attends: Senior vice presidents and vice presidents of credit, credit
managers, credit analysts, documentation specialists and collection managers.
• Accounting and Technology Exhibition For more information about ELFA exhibits, contact Steve Wafalosky
Exhibition scheduled in conjunction with the Operations and Technology (stevew@larichadv.com) at 440-247-1060.
Conference and the Lease and Finance Accountants Conference.
- Operations & Technology Conference & Exhibition
Who Attends: Executive management; directors of operations
and administration; department managers for credit, collections,
information technology, documentation, accounting, remarketing
and equipment management; and representatives of companies
providing systems support.
- Lease and Finance Accountants Conference
Who Attends: Accountants, CFOs, controllers, tax managers,
treasurers, finance directors and others responsible for financial
reporting activities.
• ELFA 62nd Annual Convention
Who Attends: A veritable Who’s Who of equipment leasing and finance
company executives. These are the movers and shakers: CEOs, COOs,
Presidents and VPs from the most important equipment leasing and
finance companies in the U.S. and across the world. Plus: Emerging talent
representing the next generation of equipment finance.
6 ELFA 2023 INTEGRATED MARKETING GUIDE
WEB SEMINARS: Wednesday Webinars
ELFA’s Wednesday Webinars bring industry professionals up to speed on current
issues that impact their jobs and company performance. These virtual events are
convenient, cost-effective channels for members to obtain crucial, high-quality infor-
mation from industry experts.
EDNESDAY
Wednesday Webinar Sponsorship Benefits EBINARS @1
• Recognition as exclusive and sole sponsor of the web seminar
• Recognition (your logo) in all promotional materials and in the final program
• Recognition (your logo) on the ELFA website with a link to your website Wednesday Webinar sponsorship rate — $2,000
• Recognition during the welcome remarks
• Pre/Post attendee roster in PDF format
• Right of “first refusal” for the same event/item the following year
(good for one year) For more information about advertising, sponsorship or
exhibiting opportunities, contact Steve Wafalosky
(stevew@larichadv.com) at 440-247-1060.
Reaching Your Customer
in a Digital World
August 19
EDNESDAY
EBINARS @1
1-2PM ET The Marine Industry:
Sailing on Strong Asset Prices
for Now, Both Domestically
and Internationally
EDNESDAY
EBINARS @1
ELFA 2023 INTEGRATED MARKETING GUIDE 7
WEB SEMINARS: Summer Software Webinar Series
In Summer 2023 ELFA will present a special series of webinars, each
hosted by a different software company. Three events will be sold on
a first-come, first-serve basis, so act quickly to secure your spot!
If your software company is looking to get added exposure among
the ELFA audience, you don’t want to miss this opportunity. You pick
the topic and presenters, and ELFA will take care of the marketing
and delivery.
These events are distinct from the ELFA Wednesday Webinars,
because the sponsor delivers the content. The Summer Software
Webinars are commercial events designed to deliver valuable
information to the ELFA membership, which may include
promotional information about your company and its offerings.
Possible topics include but are not limited to:
• Showcase the benefits of your programs, products and services
• Highlight an important tech and/or innovation trend
• Offer guidance on hot topics, such as tips for equipment finance Summer Software Series Webinar sponsorship rate:
companies on selecting, implementing and/or upgrading Three webinars are available on a first-come, first-serve basis:
software.
• June — $5,000
Please note: This opportunity is available to companies that • July — $5,000
participate in the 2023 ELFA Software Guide (see page 11). • August — $5,000
For more information about advertising, sponsorship or exhibiting opportunities,
contact Steve Wafalosky (stevew@larichadv.com) at 440-247-1060.
8 ELFA 2023 INTEGRATED MARKETING GUIDE
ONLINE RESOURCES: ELFA Engage App
NEW Opportunity to Showcase Your Company!
Banner Types
Industry leaders stay connected with the ELFA Engage app!
The app is the equipment finance industry’s go-to source for
information, events and collaboration 365 days a year.
Image, Title & Description Image Only
By sponsoring the ELFA Engage App you’ll position your company
as forward-thinking and place your message in front of a highly
targeted, dedicated audience to gain greater results. The app
provides access a range of benefits through your phone or tablet,
including:
• Stay up-to-date with a continuously updated newsfeed.
• Navigate events and build a personalized event agenda.
• Share, like, bookmark and comment on posts.
• Connect and message with other members.
• Share news, pictures and links in the Engage tab.
• Access ELFAConnect online discussion groups.
• Access ELFA’s podcast series Equipment Finance Matters.
Your 1032x360 pixels clickable display sponsor ad will
appear at the top of the ELFA News feed.
Select banner type:
Image only
Image, Title (64 characters max) & Description
(128 characters max)
$1,250 per 90 days
ELFA 2023 INTEGRATED MARKETING GUIDE 9
ONLINE RESOURCES: ELFA Website Banner Ads
ELFA offers banner advertising on www.elfaonline.org, the online information source for the equipment finance industry. Prominent ad positions
give your brand the exposure needed to build awareness with your target audience. Ads are placed per quarter or per year to ensure maximum
exposure for your message. Your ad will display on both the desktop and mobile versions of the site. All leaderboard advertisers must submit two
ads: one for desktop and one for mobile.
TABLET
ONLINE MOBILE
Leaderboard
728x90
Leaderboard
300x50
Banner Ad Specifications
Ad Type Dimension Max File Size Formats Accepted Cost
Medium Rectangle 300 W x 250 H 40k .Gif/.JPEG only $1,250 per quarter;
$4,500 per year
Leaderboard 728 W x 90 H (desktop) 40k .Gif/.JPEG only $1,250 per quarter;
$4,500 per year
Medium
Rectangle 300W x 50H (mobile) 40k .Gif/.JPEG only $1,250 per quarter;
300x250 $4,500 per year
Please note: Rich-media ads should not exceed three loops/15 seconds. Ads should not contain rapid animation or
strobing sequences.
10 ELFA 2023 INTEGRATED MARKETING GUIDEONLINE RESOURCES: Software Listing
Software vendors to the equipment finance industry may advertise in the ELFA 3. Your company name listed in an email distributed to ELFA members.
Software Listing. The price of a single product listing is $1,000 for ELFA mem-
bers and $2,000 for nonmembers, which includes: Software Listing participants are eligible to host an ELFA Summer Software
Webinar. Space is limited—see page 8!
1. Your online Software Listing on the ELFA website for 12 months.
You may edit your online listing as your software is updated.
To be part of the Software Listing, go to
2. Your 2-page listing in the Software Guide Supplement will appear in the apps.elfaonline.org/Directories/Software/ and follow the instructions.
Summer online edition of Equipment Leasing & Finance magazine. Each list-
ing in the supplement is picked up from the company’s listing on the ELFA The deadline to be included in the Software Listing is June 1.
website plus an additional full page for your company ad.
2022
Checklist fo
FIS r Eva
System Configuration:
Software Soluating Your
Software
y
provides unmatched usabilit
lution
Program Name: The HTML5 user interface s
location. Intuitive, and busines
FIS Asset Finance across any device in any
and workflow delivers a
owned, configuration of rules all versions.
e path through
Type: lower TCO and an upgrad
of asset finance including THE INCREA
Cloud platform for all types SING RELIAN
finance. model including FIS CE on technolo
leases, loans and wholesale FIS suppor ts any deployment finance compan gy by equipm
mise installations and ies in virtually ent
Cloud, Public Cloud and On-Pre every aspect
Guide
businesses mak
ed Services according to es investment of their
Description: will provide Application Manag consideration. in software solu
global provider dedicated client needs.
To assist in the tions a critical
FIS™ is the world's largest following che decision-makin
s. FIS empowers the cklist compris g process, the
to financial technology solution ELFA’s Operatio es expert reco
l world with software, services, consulting and Comments: ns & Technolo mmendations
from
financia
retail and institutional succeeds only when our Innovation Wor gy Committee,
outsourcing solutions focused on We never lose sight that FIS kgroup and soft Technology
and wealth management, clients succeed.
members on ware service
banking, payments, asset what to look provider
and transaction processing. software solu for when sele
securit y, risk and compliance, tion for your
business.
cting the righ
t
ville, Florida, FIS is a Fortune Vendor:
Headquartered in Jackson Define Your Goal
r of Standard & Poor’s FIS
500 company and is a membe 130 601 Riverside Ave.
than 20,000 clients in over First and fore
500® Index. We serve more Jacksonville, FL 32204
most, when sele
cting a softwar
al.com/en/banking- solution a clea e
countries. Web Site: https://www.fisglob
r understand
ing is needed
ial-lending/fis-asset- strategic goa of
THE LEADING SOFTWARE SOLUTIONS FOR THE EQUIPMENT FINANCE INDUSTRY
ls and how you
FIS Asset Finance transfo
rms your business by solutions/lending/commerc helps or hind r current soft
ware
os into a single system and finance ers the ability
consolidating your portfoli Always star t to achieve thos
by automating workflows from the pers e goals.
reduces your operating costs ers. challenges that pective of the
business
to your partners and custom Contact: need to be solv
and opening up access people on the ed and include
Joe Graham front lines who the
feedback on can provide dire
Key Product Features Phone: (501) 352-2120 obstacles pos
ed by the exis
ct
software.
• AI enabled automation engine Email: joe.graham@fisgloba
l.com ting
s rules engine enables
• Intuitive low code busines
business change to be rapidly
delivered
rd
Configured vs. Custom
via APIs and industr y standa There are adv ized
• Flexible integration layer antages and
tradeoffs with
interfac es standard soft both a
ware solution
automa ted upgrad es While a standard and a custom
• Continuous solution can build.
effective, do be more cost
your research
approach will to determine
Benefits: which
hip and increase speed to be more scalabl
• Reduce total cost of owners responding to
evolution in the
e and agile in
market market.
• Improve risk management
and compliance
t operations
Integration with System
• Smarter and more efficien All software nee Architecture
e ds to live in an
• Improved change cadenc solution should ecosystem. The
have the abil
suppor t integrat ity to integrat
capabilities is a world class ion with your e and
Suppor ting these product are the days other systems
organization staffed by of building a . Gone
deliver y methodology and application that stand-alone soft
experience in the leasing ware
professionals with years of does not inte
For more information about advertising, sponsorship
process workflo grat e with the bus
industr y. w. The goal of iness
increase effic modern softwar
iency through e is to
that often requ automating proc
Recent Enhancements ire multiple poin esses
or exhibiting opportunities, contact Steve Wafalosky for automated data for technology ts of integration.
Machine learning capabilities development,
that is architec
ted to enable
Look
ingestion business inte co-
lligence, mob
business logic designer the heart, robu ility, and at
(stevew@larichadv.com) at 440-247-1060.
Low code, drag and drop st industry func
tionality.
16 2022 ELFA SOFTWARE GUIDE
2022 ELFA SOFT
WARE GUIDE
3
ELFA 2023 INTEGRATED MARKETING GUIDE 11ONLINE RESOURCES: Legal Buyers Guide
Law firms and lawyers are invited to participate in the ELFA Legal Buyers
Guide, a special supplement to the March/April issue of Equipment Leasing
The deadline to be included in the
& Finance magazine. Showcase your legal services to the largest and
highest-quality audience of executives from the equipment leasing and finance Legal Buyers Guide is January 28.
industry. The price for your 75-word listing is $500 for ELFA members and
$1,000 for nonmembers.
For more information contact Steve Wafalosky
Your listing will be included in the digital flipping and online editions of (stevew@larichadv.com) at 440-247-1060.
Equipment Leasing & Finance magazine and featured on the ELFA website.
For details, visit www.elfaonline.org/Directories/.
2022 ELFA
s Guide
2022 ELFA Legal Buyer 2022 ELFA Legal
e
Buyers Guide
E q u ip m e n t F in a n c
Hot Legal Issues in Legal Buyers ce?
Davis Graham &
1550 17th Stree Stu
t, Suite 500, Denv
bbs LLP Ferns, Adams
A Professional&CoAssociates,
Guide
ting equipment finan
er, CO 80202
Al Givray, Partner
trends in the law affec & GC
What are the lates
t developments and ELFA members: phone: 720.339. rporation
legal issues facing 3814 2815 Mitchell
Drive, Suite 210,
som e of the top fax: 303.893.1379 Walnut Creek,
Here’s a list of
94598-1623 CA
email: al.givray@
level of Laurel Adams
course, this required
dgslaw.com
companies, in due n, www.dgslaw.
com/attorney
mercial eate every organizatio s/albert-givray phone: 925.927.
Regulation of Com transparency will perm Our aviation group 3401
held companies and is a unique alter fax: 925.927.3419
Finance Ramps Up anies have faced a including privately
become the gold stand
ard in and finance law
firms – ESPECIALL
native to large
leasing email: ladams@fe
comp , and will Y IF YOU’RE THE rnslaw.com
Commercial finance business,
nonp rofits
s, investors and socie
ty OR BORROWER.
We’re a small group LESSEE www.fernslaw
laws governing their establishing how client who have been of aviation veter .com
patchwork of state to be on practicing for deca ans
activities appears any organization. des,
alike will perceive satisfy your objec so we know how Ferns, Adams &
and scrutiny of their ing tives fast & right to Associates is a
May/June 2021 Leas We also have work with minimum firm representi California law
the upsw ing. In the ing relationships expense.
financial comp
ng numerous bank
s, commercial
ari K. Shah and Doris many countries. with local expe anies, credit union
rts in
Law column, Moor mer-s tyle
All in all, we can
recommend what and equipment s and leasing (both
Hidden Liability
nts consu worrying about, ) companies, in auto
reme SEEKING LEGAL GUIDANCE? ’s
Yuen outline new requi
and what’s not worth all aspects of a
ue
the gap between reven
worth the bothe rights such as:
signal creditors’
states, which may
collections, reple
As states try and fill
r.
disclosures in the
vin actions, defen
imed litigation, bank
nwide in regulation
of are looking to uncla These equipment leasing and finance ruptcy litigation se
st natio and expenses, many and document
intere
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commercial finance. prope rty.
bers should be aware
of involved in the
equipment leasi have been
property, ELFA mem
121 S.W. Morr and have been ng industry for
s, ison Street, Suite over 36 years
related liability issue 600, Portl very active in both
and, OR 97204
these laws and their
the ELFA and NEFA
r/ Michelle Bertolin have appeared
in most every state . We
101: s in the Novembe o, Atto
Municipal Leasing ics Attorney; and Trish rney; Margot D. Seitz,
and federal court
advises Scott Kearn Careful
California and
are very aggressive in
ing Law column. A. Walsh, Attorney
A Primer on the Bas
in our approach
December 2021 Leas
litigation and colle to
ctions in general.
advised to review their
ing phone: 503.228.
ptember 2021 Leas holders would be well
6044 and minority owne The firm is a wom
In the July/August/Se fax: 503.228.1741 d enterprise. en
Alyse dures and to
nic A. Liberatore and compliance policies
and proce
Law column, Domi imed email: mbertolin
key takeaways for associated with uncla CONTENTS
o@fwwlaw.com
some assess the exposures
discu ss twalsh@fwwlaw ; mseitz@fwwlaw
White Haye s
Foster & Wolkind
.com .com;
entities.
local governmental www.fwwlaw.
leasing to state and
size fits all” for the
50 property.
n
com
Hot Legal Issues in 80 Fifth Avenue, , P.C.
While there is no “one leasing Founded in 1981 Suite 1401, New
some common muni Equipment Finance
with a goal of provi York, NY 1001
ident ify Peter B. Foster and 1-8002
When Valuing
s, they finan ding
state cial service comp
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rienced Bryan E. Wolkind
issues, includ kruptcy Legal
s of their busin
Services Listings phone: 212.691.
on remedies, taxes Equipment in Ban representnequip ess, we regularly 2313
indemnification, limits and create
y filing can
ment leasing comp fax: 212.691.2459
status, governing law lenders in lease anies and comm
and tax exemption A lessee’s bankruptc and loan document ercial email: pfoster@f
rent authority. for even the most n ELFA
financings, work Legal Resources ation, real estate oster-wolkind.c
uncertainty and risk
appa out negotiations, bwolkind@foste om;
jurisd iction , and ed party r-wolkind.com
ment lessor with secur collections, litiga portfolio acquisitio
d equip tion and bankruptc ns, www.foster-w
exper ience ments. y matters. We olkind.com
ment finance agree leasing and lendi offer our
rights under equip r’s contr actual protect them from
ng clients pract
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and risk, a lesso ions to
Corporate Diversity
P.C. is a New York
Apart from repayment
operational, comp law firm
with Data stayed and defend their liance and legal offering a broad
dies are indefinitely
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collateral while risks range of legal servi
and state law reme hangs maximizing recov financial services
community. We ces to the
the lessor’s collateral
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Transparency of
the value advise financial sent and
while es institutions of
ase public
leveraged to incre Bankruptcy Code provid York State and all sizes throughou
Litigation is being in the balance. The but specialize in equip t New
itments to diversity,
disclose a variety of remedies, and creditors’ ment finance litiga
companies’ comm financial secured creditors with remedies
rights. For more
than 25 years,
tion
and make significant ssfully exercise such maintained a cultu we have
divers ity data the ability to succe re of providing
their
divers ity initia tives. In the y turn on the value of the secured and cost-effective
services. Cont
personalized, atten
tive
investments in will necessaril more act us to learn
Julia in the collateral. Read
colum n, how we can work more about
ing Law creditor’s interest
together.
October 2021 Leas metrics Law
that while data-driven ary 2022 Leasing
Gavrilov forecasts ion in the January/Febru
diversity and inclus There sa A. Driscoll, Esq.
measuring corporate publi cly traded colum n by
playin g out in
efforts are largely
LINE.O RG WWW.ELFAONLIN
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G & FINANCE MAGAZ NG & FINANCE
EQUIPMENT LEASIN MAGAZINE MARC
MARCH | APRIL 2022 H | APRIL 2022
36
39
12 ELFA 2023 INTEGRATED MARKETING GUIDEONLINE RESOURCES: ELFA Career Center
The secret to running a successful company is hiring great people. Find the professionals you need to fill your most critical
jobs using the ELFA Career Center, the association’s online employment resource for equipment leasing and finance. The
Career Center helps equipment leasing and finance companies locate the best-qualified candidates, while also offering job
seekers a venue to find relevant job listings and share their resumes with employers.
Learn more at http://careers.elfaonline.org
Classified Advertising Specifications:
(All packages include resume database search access. Get details at http://careers.elfaonline.org/rates/)
Job Posting Package Price
30-day Member: $299 /Nonmember: $499
60-day Member: $499/Nonmember: $795
Unlimited for 1 Mo. Member: $800/Nonmember: $1,200
Unlimited for 6 Mo. Member: $4,000/Nonmember: $6,500
Unlimited for 1 Yr. Member: $7,000/Nonmember: $12,000
ELFA 2023 INTEGRATED MARKETING GUIDE 13OCTOBER 2022
Climate Financing
Heats Up
Huge opportunities exist in this rapidly
developing market Exploring DE&I at
ELFA’s Equity Forum,
Nov. 6-7
Enhanced Financial
Equipment Leasing & Finance is the premier publication for the equipment finance industry.
Disclosure in 2022
Annual Convention
It isn’t just the market leader. It’s the flagship magazine of ELFA, enjoying unique access to
Preview
leading industry executives.
Why Advertise in Equipment Leasing & Finance Magazine?
If you’re targeting the equipment finance industry, there is no more effective investment
for your advertising dollars. Equipment Leasing & Finance’s advertisers enjoy its unique
market position and reach, compelling and objective editorial content, competitive rates
and high-visibility special advertising opportunities.
Equipment Leasing & Finance magazine
Equipment Leasing & Finance Reader Profile is available online and in digital formats.
The executives who receive Equipment Leasing & Finance six times each year are the
industry’s leading CEOs and VPs, treasurers, accountants, funding sources, attorneys, sales
people, marketers and operations executives. Equipment Leasing & Finance is read by top-
level executives. The majority of readers work at the executive or senior management level.
Popular Formats:
The magazine is available in a variety of formats to reach our active readership. Your
advertisement in Equipment Leasing & Finance will be published in the digital flipping edi-
tion with additional recognition in the online magazine and the Equipment Leasing
& Finance E-Newsletter.
Your Trusted Source
When you advertise in the Equipment Leasing & Finance Magazine, your message will reach
the people and the companies you would like to influence—and you will align your brand
with the Equipment Leasing and Finance Association, the trusted source for unbiased
industry information.
14 ELFA 2023 INTEGRATED MARKETING GUIDEPUBLICATIONS: 2023 Equipment Leasing & Finance Magazine Editorial Themes
Issue Editorial Themes Conference Featured
Jan/Feb • State of the Industry 2023 34th Annual National Funding Conference
• Equipment Management Trends Equipment Management Conference & Exhibition
• State of Funding
• Meet the ELFA Board Chair
Mar/Apr
• Women’s Leadership Executive Roundtable
• Career Pathways ELFA/IMN Investors Conference
• Legal Buyers Guide Women’s Leadership Forum
Emerging Talent Networking Event
May/June
• Emerging Talent / Next Gen Legal Forum
• Credit and Collections Trends Capitol Connections
• Knowledge Hub Credit and Collections Management Conference & Exhibition
EMERGENCE2023
Jul/Aug/Sept • Tech Innovation Emerging Talent Networking Events
• Survey of Equipment Finance Activity Operations & Technology Conference & Exhibition
• Software Guide Lease and Finance Accountants Conference
• Annual Convention Preview
Oct • Special Annual Convention Issue ELFA 62nd Annual Convention
• Diversity, Equity & Inclusion Equity Forum
Nov/Dec • New Member Spotlight 2024 Calendar of Events
• Annual Convention Highlights
2023 Equipment Leasing & Finance Magazine Advertising Deadlines
Issue Space Reservations Ad Materials Due Live Date For more information about advertising,
January/February Dec. 1, 2022 Jan. 2, 2023 Jan. 25, 2023 sponsorship or exhibiting opportunities,
contact Steve Wafalosky
March/April Jan. 23, 2023 Feb. 8, 2023 Mar. 3, 2023
(stevew@larichadv.com)
May/June Mar. 27, 2023 April 12, 2023 May 5, 2023 440-247-1060
July/August/September June 12, 2023 June 28, 2023 July 21, 2023
October Aug. 21, 2023 Sept. 6, 2023 Sept. 29, 2023
November/December Oct. 9, 2023 Oct. 25, 2023 Nov. 17, 2023
(Live date is subject to change.) ELFA 2023 INTEGRATED MARKETING GUIDE 15PUBLICATIONS: Equipment Leasing & Finance Magazine
Standard Display Rates Mechanical Specifications General Specifications
Effective with the January 2020 issue Trim Size: 8.5” wide x 11” deep • File Submissions: High-res PDFs are preferred. If
Width x Depth
submitted via native file please be sure all fonts,
Inside Rates of Live Area photos, tifs, eps’, logos and other images used in
Full page 7.25” x 9.5” the file are included.
SIZE 1X 3X 6X
Island Half page 4.75” x 7.25” • Resolution: Ads should be submitted at 300 dpi
Spread $4,690 $4,425 $4,150 Half page horizontal 7.25” x 4.5”
resolution or higher.
•Advertising copy and illustrations are subject to
Full page 3,195 3,060 2,895 Half page vertical 3.5” x 9.5” approval of the publisher.
Island 1/2 pg 2,450 2,320 2,140 Third page horizontal 7.25” x 3.25” • Advertisers and their agencies assume responsi-
Third page vertical 2.25” x 9.5” bility for all content of advertisements and for any
1/2 page 1,510 1,380 1,340 claims arising therefrom made against the pub-
Third page square 4.75” x 4.75”
1/3 page 1,100 1,040 995 Quarter page horizontal 7.25” x 2.5”
lisher.
• Publisher’s liability for any error will not exceed the
1/4 page 760 721 700 Quarter page square 3.5” x 4.75” cost for the advertisement’s space.
SPECIAL POSITIONS* 1X 3X 6X
• No conditions appearing on the contract order or
copy that conflict with the publisher’s policies will
Covers 2 & 3 $3,615 $3,502 $3,451 be binding on the publisher.
• Notice of cancellation must be received by the
Cover 4 3,739 3,667 3,615
space closing deadline noted in the editorial
*Add 10% for other guaranteed positions or consecutive calendar.
right-hand pages. n Quarter Page Square n Third Page Vertical • The publisher is not responsible for failure to pub-
n Third Page Square n Half Page Vertical lish all or part of any issues because of strikes, work
stoppages, accidents, fires, acts of God, or any other
Commissions and Discounts circumstances outside the publisher’s control.
Agency commission: 15% of gross billing for space, • Advertisers will be shortrated if, within 12 months of
color and special position. their first insertion, they do not use the amount of
space upon which their billings have been based.
Benefits of discounts are secured only by contracts
signed in advance. Multiple ads in a single issue are Advertisers will receive a rebate if, within 12 months
billed at the lowest collective rate. For example, three n Half Page Horizontal n Quarter Page Horizontal
of their first insertion, they have bought enough ad-
1/3 page ads in a single issue are billed at the
n Third Page Horizontal n Half Page Island ditional space to warrant a lower rate than that at
full-page rate. which they have been billed.
• Advertisers with accounts outstanding 90 days by
space closing date will be restricted from advertis-
Address copy, materials and technical correspondence to: ing until account is brought up to date. Additionally,
Sandra Winkler, ELFA Director, Graphics & Production all 90-day overdue accounts will incur an additional
1.5% penalty per month on the outstanding balance.
16 ELFA 2023 INTEGRATED MARKETING GUIDEPUBLICATIONS: Equipment Leasing & Finance E-Newsletter
ELFA sends an information-packed newsletter to members six times a year highlighting
the rich content in each issue of Equipment Leasing & Finance magazine. The e-newslet-
ter links to the online edition of the magazine. Advertise in this email push and maximize Leaderboard
your exposure to 8,000 recipients. 550 x 75
Equipment Leasing & Finance E-Newsletter Specifications
Ad Type Dimension Max File Size Formats Accepted Cost
Leaderboard (Please submit two ad sizes):
(Desktop) 550 W x 75 H 40k No Looping. $750 per issue
(Mobile) 275 W x 40 H JPEG/PNG only
Text Ad 30 words max 40k No Looping. Static $750 per issue
+ logo (75x75 max) .Gif/.JPEG only
2023 Equipment Leasing & Finance E-Newsletter Advertising Deadlines
Issue Space Reservations Material Deadline Distribution Date
January/February Jan. 12, 2023 Jan. 16, 2023 Jan. 25, 2023
March/April Feb. 17, 2023 Feb. 20, 2023 Mar. 3, 2023
May/June April 21, 2023 April 24, 2023 May 5, 2023
July/August/Sept. July 7, 2023 July 10, 2023 July 21, 2023
October Sept. 15, 2023 Sept. 18, 2023 Sept. 29, 2023
November/December Nov. 3, 2023 Nov. 6, 2023 Nov. 17, 2023
(Distribution date is subject to change.)
For more information contact Steve Wafalosky
(stevew@larichadv.com) at 440-247-1060.
ELFA 2023 INTEGRATED MARKETING GUIDE 17PUBLICATIONS: ELFA QuickBrief E-Newsletter
Reach 10,000 equipment leasing and finance professionals each week through the ELFA
QuickBrief E-Newsletter. QuickBrief tackles today’s most relevant issues, gathered from
leading news sources and industry publications.
Delivered weekly to the inboxes of industry executives, the ELFA QuickBrief keeps pro-
fessionals informed of topics that impact their business. Subscribers are decision-makers
with purchasing power—the top-tier professionals in the industry.
ELFA QuickBrief Specifications
Prices are for participation in 13 emails (one 90-day cycle)
Ad Type Dimensions Formats Accepted Cost
Leaderboard 728x90 .GIF/.JPEG $5,399 for 13 issues
Lower Leaderboard 728x90 .GIF/.JPEG $4,950 for 13 issues
Box Ad 300x250 .GIF/.JPEG $3,950 for 13 issues
Top Banner 728x90 .GIF/.JPEG $4,799 for 13 issues
Middle Banner 728x90 .GIF/.JPEG $3,950 for 13 issues
Horizontal Product Showcase 275x175 .GIF/.JPEG $4,249 for 13 issues
Vertical Product Showcase 300x125 .GIF/.JPEG $3,250 for 13 issues
Sponsored Content 240x185 .GIF/.JPEG $4,399 for 13 issues
See all sample ad sizes and learn more about the benefits of advertising in the
ELFA QuickBrief at http://mk.multibriefs.com/MediaKit/Pricing/elfa
For more information about advertising in the ELFA QuickBrief,
contact MultiView Sales at 972.402.7070 or
salesinquiries@multiview.com.
18 ELFA 2023 INTEGRATED MARKETING GUIDECONTACTS and MISSION
Contacts: Mission:
Integrated Media Sales: The Equipment Leasing and Finance Association
Steve Wafalosky
stevew@larichadv.com
office: 440-247-1060, fax: 440-247-1068 is the trade association representing financial services
Editorial Questions: companies and manufacturers in the U.S. equipment
Amy Vogt, ELFA VP of Communications and Marketing
avogt@elfaonline.org
office: 202-238-3438 finance sector. ELFA’s mission is provide member
Ad Materials and Technical Correspondence: companies a platform to promote and advocate for the
Magazine Ads:
Sandra Winkler, ELFA Director, Graphics & Production
swinkler@elfaonline.org industry, including attracting and developing new and
office: 202-238-3437
Online Ads:
diverse talent; a forum for professional development
Amy Vogt, ELFA VP of Communications and Marketing
avogt@elfaonline.org and training; and a resource that develops information
office: 202-238-3438
about, and for, the industry.
Equipment Leasing and Finance Association
1625 Eye Street NW, Suite 850
Washington, DC 20006
ELFA Headquarters: 202-238-3400
www.elfaonline.orgYou can also read
