2023 Cenex Retail Marketing & Operations Guide - Programs Education Resources
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2023 Cenex® Retail Marketing &
Operations Guide
Programs • Education • Resources
2 Questions? Contact your Cenex Representative or visit cenexhub.com.
TABLE OF CONTENTS
SECTION 1: MARKETING SUPPORT Outdoor EMV Building Blocks . . . . . . . . . . . . . . . 35
Dispenser Technology. . . . . . . . . . . . . . . . . . . . . 35
BRAND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Dispenser Connectivity . . . . . . . . . . . . . . . . . . . . 36
Cenex® Hub. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Want to Go Wireless?. . . . . . . . . . . . . . . . . . . . . . 36
Corporate Campaigns . . . . . . . . . . . . . . . . . . . . . . 8
Powered Locally® Campaign. . . . . . . . . . . . . . . . . . 8 SECURITY & COMPLIANCE . . . . . . . . . . . . . . . . . . .37
Cenex® Hometown Pride 2.0. . . . . . . . . . . . . . . . . 9 POS Protect + . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Local Store Marketing Guide. . . . . . . . . . . . . . . . . 9 Fraud Protection. . . . . . . . . . . . . . . . . . . . . . . . . 37
Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
SECTION 4: RETAIL IMAGE &
AD SHARE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Retail Ad Share: Overview. . . . . . . . . . . . . . . . . . 10 MAINTENANCE
Ad Share: How It Works. . . . . . . . . . . . . . . . . . . . 11 SUPPORT.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41
Site Image & Maintenance. . . . . . . . . . . . . . . 12-13 Image Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Image Installation. . . . . . . . . . . . . . . . . . . . . . . . 42
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Image Maintenance Plans. . . . . . . . . . . . . . . . . . 42
CENEX SHOP. . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Tank Maintenance. . . . . . . . . . . . . . . . . . . . . . . 42
Cenex Shop: What You Need To Know. . . . . . . . . . 15 PRICE SIGNS & CANOPIES . . . . . . . . . . . . . . . . . . .43
Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Price Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Half Billboards. . . . . . . . . . . . . . . . . . . . . . . . . . 17 Canopies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Highway Signs. . . . . . . . . . . . . . . . . . . . . . . . . . 18
COMPLIANCE. . . . . . . . . . . . . . . . . . . . . . . . . . . . .44
Print & Radio Advertising . . . . . . . . . . . . . . . . . . 19
Retail Excellence Daily (RED) Mystery Shop Program. . .44
Direct Mail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Cenex® Uniforms & Event Materials . . . . . . . . . . . 20 SECTION 5: OPERATIONS/EDUCATION
Cenex® Top Tier™ Detergent Gasoline. . . . . . . . . . . 21
OPERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
Cenex® Premium Diesel Fuels . . . . . . . . . . . . . . . 21
About CHS Retail Solutions. . . . . . . . . . . . . . . . . 47
SECTION 2: PAYMENT RESOURCES CHS Retail Business Specialists. . . . . . . . . . . . . . 47
Operational Assessment . . . . . . . . . . . . . . . . . . . 48
CHS Payment Solutions . . . . . . . . . . . . . . . . . . . 25
Preferred Vendor Program . . . . . . . . . . . . . . . . . . 48
CARDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 5-STAR Feasibility Study. . . . . . . . . . . . . . . . . . . 48
Cenex® Voyager® Fleet Card. . . . . . . . . . . . . . . . . 26 CENEXPO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Bass Pro Shops and Cabela’s CLUB Mastercard. . . 27
EDUCATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Cenex® Gift Cards. . . . . . . . . . . . . . . . . . . . . . . . 28
C-Store Operations Online Training. . . . . . . . . . . . 49
ANCILLARY PRODUCTS. . . . . . . . . . . . . . . . . . . . . .29 Online Employee Training . . . . . . . . . . . . . . . . . . 50
POS Check. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
SECTION 6: RESOURCES
BUSINESS/FINANCIAL SERVICES. . . . . . . . . . . . . . .29
Cenex Hub. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
DTN Credit Card Settlement Data. . . . . . . . . . . . . 29
In The Know E-Newsletter. . . . . . . . . . . . . . . . . . 53
Merchant Services Online Access (MSOA). . . . . . . 29
2023 Cenex Ad Share Program Claim Forms. . . . 54-55
2023 Cenex Billboard Rebate Form. . . . . . . . . . . . 56
SECTION 3: PAYMENT/DISPENSING 2023 Highway Logo Sign Rebate Form. . . . . . . . . . 57
EQUIPMENT 2023 Technology Rebate Payment Request Form . . 58
POINT-OF-SALE (POS). . . . . . . . . . . . . . . . . . . . . . .33 Dispenser and Fueling Island Order Form . . . . . . 59-60
Point-of-Sale Systems. . . . . . . . . . . . . . . . . . . . . 33 FAQs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
DISPENSERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 QUICK REFERENCE GUIDE. . . . . . . . . . . . . . . . . . . .61
Dispenser Requirements. . . . . . . . . . . . . . . . . . . 34
INDEX. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63
Technology Rebates . . . . . . . . . . . . . . . . . . . . . . 34
Questions? Contact your Cenex Representative or visit cenexhub.com. 3
4 Questions? Contact your Cenex Representative or visit cenexhub.com.
MARKETING
SUPPORT
SECTION 1: MARKETING SUPPORT
BRAND
• CENEX® HUB
• CORPORATE CAMPAIGNS
• POWERED LOCALLY ® CAMPAIGN
• CENEX® HOMETOWN PRIDE 2.0
• LOCAL STORE MARKETING GUIDE
• SOCIAL MEDIA
AD SHARE
• RETAIL AD SHARE: OVERVIEW
• AD SHARE: HOW IT WORKS
• SITE IMAGE & MAINTENANCE
• ADVERTISING
CENEX SHOP
• CENEX SHOP: WHAT YOU NEED TO KNOW
• BILLBOARDS
• HALF BILLBOARDS
• HIGHWAY SIGNS
• RADIO & PRINT ADVERTISING
• DIRECT MAIL
• CENEX® UNIFORMS & EVENT MATERIALS
• CENEX® TOP TIER™ DETERGENT GASOLINE
• CENEX® PREMIUM DIESEL FUELS
Questions? Contact your Cenex Representative or visit cenexhub.com.
Questions? Contact your Cenex Representative or visit cenexhub.com.
BR AND AD SHARE CENE X SHOP
CENEX® HUB
Cenex Hub is an all-in-one website that makes it easy to
access everything you need to build your business and
the Cenex brand.
Cenex Hub connects you to branded tools and
resources, including:
• Access to marketing, brand and product support
• Information about the LIFT initiative, which brings
a modern and bright look to stores through the Halo
image update
• RED Inspection program guidelines and updates
SIGNING INTO CENEX HUB
• Retail and product Ad Share program information
Current MyCHS users can use existing credentials to
• Access to employee and product training
log into the Cenex Hub. There is no need to register for
• Preferred vendor resources to support your
a new account. Users without a MyCHS account can
retail business
register on cenexhub.com.
• Cenex Hometown Pride 2.0 information and
submission form
• And much more!
NOT REGISTERED?
If you have questions about Cenex Hub or branded
products and programs, please reach out to your Cenex If you don't have my.chsinc.com credentials, there
Representative, use the Contact Us feature at the Cenex are two ways to register for cenexhub.com:
Hub, or email us at cenexhub@chsinc.com. 1. V
isit cenexhub.com. Click Register for an
Account, enter some quick information, and
you'll receive an email with further registration
instructions, giving you access to the password-
protected information on the site.
OR
2. S
can the QR code below and click Register for
an Account. Enter some quick information and
you will receive an email with further registration
instructions, giving you access to the the
password-protected information on the site.
Scan with your smartphone to
register for Cenex Hub.
Questions? Contact your Cenex Representative or visit cenexhub.com. 7
BR AND AD SHARE CENE X SHOP
CORPORATE CAMPAIGNS POWERED LOCALLY® CAMPAIGN
CHS supports your local marketing efforts with national Cenex is powered by the local communities we call
and regional marketing campaigns. These efforts are home. We’ve built our success in these communities
uniquely designed to increase brand awareness and through sincerity and trustworthiness. The Cenex
generate sales: Powered Locally brand campaign focuses on our
• Powered Locally® neighbors and the communities we serve. This
campaign celebrates the uniqueness of your business
• Cenex Hometown Pride 2.0
and capitalizes on the strength of the Cenex brand.
• Social media
• Cenex Roadmaster XL® Premium Diesel The Cenex Powered Locally campaign is promoted
• Cenex Ruby Fieldmaster® Premium Off-Road Diesel throughout the country via TV, radio and online
• Cenex TOP TIER™ Detergent Gasoline advertising. As a Cenex retailer, we look to you to
promote the Powered Locally campaign in your store
and in your community. Together, we can increase
EACH CAMPAIGN INCLUDES: customer awareness of the Cenex brand and strengthen
• N
ational and/or regional advertising created our ties to the people that make up our communities.
by CHS
• Tools to promote the campaign in your store To bring this campaign to life in your community, you
• L
ocal store marketing resources so you can easily can find a full assortment of customizable materials
create your own ad materials that fit your business at cenexshop.com.
SUPPORT CORPORATE CAMPAIGNS BY:
• U
pdating in-store merchandising. Make sure to
regularly visit cenexshop.com to refresh your
in-store marketing
• T
raining every employee on Cenex marketing
programs for free by visiting cenexhub.com
• Subscribe and read the In the Know e-newsletter
• R
eference manager guides that are mailed out with
store signage kits
8 Questions? Contact your Cenex Representative or visit cenexhub.com.
BR AND AD SHARE CENE X SHOP
CENEX® HOMETOWN PRIDE 2.0 SOCIAL MEDIA
As a local Cenex business, you are a vital part of PROMOTE RESPONSIBLY
your community. Nobody knows what makes your
If you are posting content on a social media site, or
town one-of-a-kind as much as you do. That’s why
considering developing your own Facebook or Twitter
Cenex launched the Hometown Pride 2.0 initiative.
site, please remember:
We’re turning to you to tell us about what makes your
hometown special for a chance to receive a contribution • R
espect the CHS Social Media Guidelines found on
to support a community non-profit of your choosing. the Retail Marketing and Brand Support page on
Share what makes your community truly unique, cenexhub.com — they are designed to protect the
whether it’s a famous landmark, attraction or cultural integrity of the CHS and Cenex brand
tradition, we want to hear about it. • Follow Cenex® logo usage guidelines
• Develop your own social media policy for your staff
To learn more or to submit a story visit cenexhub.com.
Remember, social media is open to the public; content
is designed to be fresh, relevant and show the Cenex
brand in a positive light for the consumer audience.
GETTING STARTED
1. L
ike the Cenex Stores Facebook page at
facebook.com/cenexstores.
2. S
hare content — feel free to share or re-post
LOCAL STORE MARKETING GUIDE content from the Cenex Stores Facebook page.
3. L
et us know about your special events. We’ll
The new and improved Local Store Marketing guide is
promote them on the main Cenex Stores page.
now available on cenexhub.com. This guide helps you
get in tune with your customers and community by:
• B
uilding brand awareness to strengthen your store's
image within the community
• T
eaching you how to increase existing customer
loyalty
• Helping draw new customers to your store
Visit cenexhub.com to read more about how you can
use local store marketing to strengthen your store.
Questions? Contact your Cenex Representative or visit cenexhub.com. 9
BR AND AD SHARE CENE X SHOP
RETAIL AD SHARE:
OVERVIEW
The Cenex Ad Share Program helps you increase profits. ADDITIONAL INFORMATION
The program provides reimbursement for approved
• In cases where customized pieces outside of our
local advertising and marketing efforts. The Ad Share
pre-approved templates are required, the Cenex logo
program also covers certain site image and maintenance
must be in the prominent position and Cenex brand
items. Funds not used during the current year will not
standards must be followed. All proofs need to be
be carried over for use in the next fiscal year.
approved by the Retail Marketing team prior
to production. Email cenexadshare@chsinc.com
C-STORE ELIGIBILITY for approvals.
All Cenex branded marketers with a current Branded • Q
ualifying maintenance expenses on all image-
Petroleum Marketer Agreement (BPMA) and who meet related items must be compliant with current
retail image standards are eligible for the Ad Share Cenex Retail Image Standards and be purchased
program. Retail image standards will be assessed once through an approved vendor.
a year during Retail Excellence Daily (RED) evaluations. • P
rofessional labor and installation of eligible
Cenex locations that do not consistently meet retail materials qualifies for Ad Share funding.
image standards may be denied Ad Share funding until • S
pecific items detailed in alternate CHS
the necessary image corrections are made. image-related programs and/or rebates may not
qualify for Ad Share reimbursement.
• C
HS Refined Fuels Marketing reserves the right
AD SHARE BALANCES
to deny Ad Share reimbursement based on each
Current Cenex Ad Share funds can be found on individual claim.
the Retail and/or Product Ad Share pages on • If you have questions about the Ad Share Program,
cenexhub.com. Customers without access to this contact your Cenex Representative or
information on cenexhub.com should contact their email cenexadshare@chsinc.com.
Cenex Representative or cenexadshare@chsinc.com.
10 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
AD SHARE:
HOW IT WORKS
1. ACCRUE FUNDS THROUGH FUEL PURCHASES. 3. RECEIVE A REIMBURSEMENT.
unds are allocated for each gallon of Cenex gasoline
F To receive a reimbursement for eligible Ad Share
or Premium Diesel fuel purchased from CHS during marketing, fill out the Ad Share Claim Form on
the previous fiscal year (from September 1 to August cenexhub.com or complete and email the form
31), up to the maximum committed amount listed in found on page 54 to cenexadshare@chsinc.com.
Exhibit A-1/A-2 of your Branded Petroleum Marketer Claims can be submitted at any time throughout the
Agreement (BPMA). Gas volumes determine Retail Ad year, but invoices must be dated by August 31, and
Share fund allocations, while Premium Diesel volumes submitted by September 30 to qualify for current
determine allocations for Premium Diesel Ad Share FY reimbursement. Once a claim is approved, Ad
Funds. You earn $0.001 in Ad Share for every gallon Share funds will be dispersed in the form of a credit
you purchase during the fiscal year and can use the to the parent account.* Please note funds cannot be
money toward approved Cenex branded advertising. reimbursed at the store level.
*Subject to the availability of annual funds.
2. PURCHASE YOUR MARKETING MATERIALS.
See pages 12-14 for a full list of eligible and ineligible
items. Remember: Any marketing template pulled
from Cenex Shop automatically qualifies for Ad Share
reimbursement. If you’re not sure what qualifies, seek
approval before investing in your marketing program.
Questions and requests for approval may be sent to
cenexadshare@chsinc.com.
Questions? Contact your Cenex Representative or visit cenexhub.com. 11BR AND AD SHARE CENE X SHOP
SITE IMAGE & MAINTENANCE
MAIN ID (MID)
CATEGORY REIMBURSE
Cenex sign face panels/branded product
100%
panels (i.e. Cenex Roadmaster XL)
LED signage upgrade 50%
New electronic message center 50%
New main ID sign/high-rise sign 50%
Painting of sign poles 100%
Product panels 50%
Re-lamp and re-ballast Cenex logo signs
100%
and price cabinets
Repairing or replacement of digits 100%
PARKING LOT
CATEGORY REIMBURSE
Asphalt/concrete repairs 50%
Cigarette disposal containers 50%
Curb repair (labor and paint) 50%
Parking bollards (paint, covers, stainless steel) 50%
Power-wash service 50%
Restriping 50%
FUELING ISLAND/FORECOURT
CATEGORY REIMBURSE
CAF outdoor cleaning program 50%
CHS approved trash cans/recycling containers 50%
Concrete repairs/curb repair or replacement
(i.e. Rugid Guard, Hunter Pump Islands, 50%
stainless steel)
Curb repair (labor and paint) 100%
Fueling island bollards (repair/replace or
50%
bollard covers)
Paint touch-up kit 100%
Painting of fueling island bollards 100%
Power-wash service 50%
Windshield service centers 50%
Ineligible Items
• Hometown Radio Network fueling island advertising
• Landscape plant materials
• Perimeter lighting
• Trash/recycling services
• Windshield wash, paper towel, squeegees
12 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
SITE IMAGE & MAINTENANCE
CANOPY
CATEGORY REIMBURSE
Canopy fascia (complete replacement) 100%
Canopy LED down lighting 50%
Cenex LED logo and blue arch 100%
Clearance and product decals 50%
Column flag sign numbers 50%
Painting of canopy columns/ceiling 100%
Replacement lens covers, bulbs and ballasts 50%
Underdecking maintenance (paint and
50%
power-wash service)
Ineligible Items
• Gutters
• New canopy structure(s)
DISPENSERS
CATEGORY REIMBURSE
Decals (PID, pump numbers, regulatory) 100%
Dispenser locks 100%
Dispenser door skin replacement 100%
Dispenser cleaning and power-wash
50%
service
Dispenser refacing 50%
Dispenser riser panels 50%
Nozzle covers and splash guards 50%
Pump toppers and frames 75%
Security stickers 100%
Valance replacement 100%
Ineligible Items
• Call button system
• CRIND hardware
• Dispenser nozzles and hoses, etc.
• Filters, card cleaner kits and replacement display glass
• New fuel dispenser(s)
• Out of order bags
• Underground and aboveground storage tanks
Please note: specific items in alternate CHS image-
related programs and/or rebates may not qualify for
Ad Share reimbursement.
Questions? Contact your Cenex Representative or visit cenexhub.com. 13BR AND AD SHARE CENE X SHOP
ADVERTISING
PRINT & MEDIA ON CENEXSHOP.COM
CATEGORY COVERED
Banners, wind flags 75%
Coupons and loyalty cards 75%
Direct mail 75%
Print ads and sales flyers 75%
Pump toppers and frames 75%
Radio scripts 75%
Web banner ads 75%
BILLBOARDS & HIGHWAY LOGO SIGNS
CATEGORY COVERED
100%
Billboard and highway sign production
up to $1,0001
Billboard and highway sign lease fees 75%
MERCHANDISE ON CENEXSHOP.COM
CATEGORY COVERED
75%
Cenex branded merchandise2
up to $1,0003
Cenex branded uniforms 75%
Gift card and credit card display racks 75%
Frame 75%
Other Ineligible Items
OTHER • A dvertising for Cenex lubricants, propane or bulk fuels
• Advertising for competitive brands
CATEGORY COVERED
• A dvertising where a station name or logo has replaced
C-store operations online training packages
50% the Cenex brand
available on: cenexhub.com
• Concrete under tanks
Select Personal Protective Equipment (PPE)
• Coupon value
items for employee and/or guest use4
• Donations
including: plexiglass counter shields, social 75%
distancing signage, face masks, plastic gloves, • Individual store newsletters, brochures, websites,
magazines, etc.
hand sanitizer5, infrared thermometer6
• Mobile applications
1
$1,000 maximum per billboard.
• Non-Cenex merchandise, caps and apparel
2
ll customized materials must be ordered through cenexshop.com.
A
The Cenex logo must be prominent and all Cenex brand standards • Non-Cenex produced advertising
must be followed in order to receive reimbursement. For requests to use • Office supplies (business cards, envelopes,
the cooperative logo, please contact refined.fuelsmarketing@chsinc.com.
order forms, etc.)
3
$1,000 maximum per fiscal year.
4
Any PPE purchased for resale purposes will not be eligible for • Postage
Ad Share reimbursement. • Promotional supplies or gifts (such as prizes,
5
Hand sanitizer for bulk, employee and/or consumer use. lotteries, gift cards)
6
Infrared thermometer for employee use only.
• Uniform rental or cleaning
14 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
CENEX SHOP:
WHAT YOU NEED TO KNOW
Visit cenexshop.com for current Cenex assets to keep AVAILABLE ADVERTISING TEMPLATES
your advertising, store and products enticing and
• Billboards • Press releases
relevant.
• Coupons • Print ads
Cenex Shop allows you to create professional marketing • Customer conversion • Promotion materials
materials on your own without hiring a graphic designer materials • Pump toppers
or advertising agency. Cenex Shop gives you the power to • Direct mail • Radio ads and scripts
create and order the materials you need. • Event banners • Sales flyers
• In-store signs • Statement stuffers
Create everything from in-store signage and pump • Loyalty punch cards
toppers to advertising materials such as print ads and
billboards. With Cenex Shop, the hard part has already
been done for you. CENEX PRODUCTS
• Apparel
Cenex brands, trademarks, logos and ads should
• Merchandise and giveaways
not be re-created or altered. Contact us at
• Sales tools
refined.fuelsmarketing@chsinc.com for questions
or assistance. • Uniforms
• Bass Pro Shops and Cabela’s CLUB Mastercard
Loyalty Program
PRODUCT CATEGORIES
• Cenex® Voyager® Fleet credit card
Cenex Shop products are organized into main categories • Gift cards
of specific marketing materials, including:
• Premium diesel fuels
• Apparel & headwear • Cenex® TOP TIER™ Detergent Gasoline
• Merchandise
• Print
• Radio & media GETTING STARTED
• Billboards
1. V
isit cenexshop.com. Shop for your advertising
and promotional needs.
2. C
reate an account and check out. Once all
your items are added to the shopping cart,
you will need to log in or create an account
to complete the ordering process. If you don't
have an account, creating one is easy and only
takes a few minutes. Don’t forget to record your
username and password for future reference.
3. H
ave questions? View the support section located
at the top of cenexshop.com, or contact your
Cenex Representative.
Questions? Contact your Cenex Representative or visit cenexhub.com. 15BR AND AD SHARE CENE X SHOP
BILLBOARDS
Billboards provide 24/7 exposure, making them
effective advertising investments for convenience
store marketers. The right billboard can reach a
large audience on a repeat basis. This increases your
opportunity to gain new customers.
C-store marketers who post a new Cenex billboard
can receive a billboard rebate equal to 100% of
your production and installation cost (up to $1,000
per billboard). This applies whether you own or lease
your board.
As an extra incentive, CHS offers rebate programs
of up to 75% through the Ad Share Program to help
supplement the ongoing costs and rental fees.
BILLBOARD BENEFITS
• Reaches customers at the time of buying decisions
• Low cost per impression
• 24/7 exposure
• Directs customers to your c-store
• Reaches a large, varied audience GETTING STARTED
TIPS & CONSIDERATIONS 1. V
erify the size of the billboard you will need
artwork for.
• Location. High traffic areas or those near the exit to
your store are ideal. The best locations may be more 2. L
og on to cenexshop.com and click on
expensive, but they pay off by reaching a larger "Billboards".
audience. 3. S
croll down to the Custom Billboard Form
• Illumination. Your signs will be visible day and and answer all of the required questions.
night. 4. C
lick “Submit Billboard”. A proof of your
• Visibility. If possible, personally inspect the billboard will be sent to you within two weeks.
billboard on-site before signing a contract. Even Once your proof has been approved, you can
billboards in great locations can be obscured by either send the billboard artwork to your
branches or other barriers. billboard vendor, or elect to have us send it
on your behalf.
16 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
HALF BILLBOARDS
Cenex half billboards provide a flexible option for
your outdoor advertising. The billboard must follow
the design template provided on Cenex Shop, in the
Outdoor Advertising section. Half Billboard Ad Share
claims and credits will be prorated to reflect the portion
that displays the Cenex logo.
GETTING STARTED
1. L
og on to cenexshop.com and click on
"Billboards".
2. C
lick on "Cenex Half Billboards Art" and
download the half billboard art files by
clicking "Download Now".
3. S
end half billboard artwork to the company
designing your billboard. Please note, in order
to qualify for Ad Share reimbursement there
cannot be any modifications made to the
Cenex half of the billboard.
4. S
ubmit an Ad Share Billboard Rebate Form.
When you receive an invoice for the production
and installation of your billboard, submit a
Billboard Rebate Form via cenexhub.com or
complete and mail the form found on page 56.
Include copies of paid invoices and photos of
your posted billboard.
Questions? Contact your Cenex Representative or visit cenexhub.com. 17BR AND AD SHARE CENE X SHOP
HIGHWAY SIGNS
Each state offers highway signs as a IMPORTANT CONTACT INFORMATION & LINKS:
trusted source for travelers looking
Website: interstatelogos.com
for food, fuel, hotels and more. These
signs are cost effective, and they’re State Highway Departments:
a great way to boost store traffic and Colorado Logos Oklahoma Logos
brand awareness. 888-634-5646 800-888-7446
Idaho Logos Oregon Logos
REBATE PROGRAM FOR HIGHWAY 208-334-8565 800-574-9397
SIGNS Iowa Logos South Dakota
CHS offers excellent incentives on highway logo 515-239-1700 SE Region
sign advertising. As with billboards, the Outdoor iowaroadsigns.com 605-995-8129
Advertising program offers a rebate equal to 100% Kansas Logos NE Region
of your production and installation cost for each 800-449-4420 605-626-2244
completed highway logo sign*, as well as up to
Michigan Logos Central Region
75% reimbursement of qualified lease fees.
888-645-6467 605-773-3464
*Refer to the 2023 Highway Logo Sign Rebate Form — full details on
Minnesota Logos Western Region
page 57.
800-769-3197 605-394-2244
Missouri Logos Texas Logos
800-666-3514 888-525-5646
GETTING STARTED Montana Logos Washington Logos
855-443-5646 360-705-7282
1. C
ontact your state highway department or Nebraska Logos Wisconsin Logos
interstate logo division. Review the Important 800-333-6467 844-496-9163
Contact Information & Links section (see right- North Dakota Wyoming Logos
hand side of page) or go to interstatelogos.com No Program at this time 307-777-4169
(be sure to know the highway and exit #).
2. C
omplete an application for your logo sign Email: cenexadshare@chsinc.com
with the state or your state’s required logo Mail:
sign company. CHS
3. U
pon approval, provide the Cenex logo to Attn: Outdoor Advertising Rebate Offer
the state or sign company. You can download MS 572
Cenex logo artwork from the Billboards section P.O. Box 64089
at cenexshop.com. Click on Highway Logo Sign St. Paul, MN 55164-0089
and then Download Now.
4. S
ubmit your Highway Logo Sign Rebate Form,
on cenexhub.com or complete and mail the
form found on page 57. Include a photo of the
installed highway logo sign and a copy of your
invoice to CHS.
18 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
PRINT ADVERTISING RADIO ADVERTISING
Print is an essential component of your overall marketing. Local radio advertising is a great way to reach people
Customize professional-quality print designs on in their cars and encourage them to stop into your
cenexshop.com. Once customized, you can preview store. Radio scripts and professional, pre-recorded ads
your piece online to ensure it’s accurate. The print- are available on cenexshop.com. You can customize
ready materials will be shipped to you. All Cenex the ads by adding your own store location, sales, hours
Shop print templates qualify for up to 75% Ad Share and special promotions. You could also run a radio
reimbursement as outlined on page 14 of this guide. tag, which mentions your store or sponsorship such
Other print materials are available on cenexshop.com as,“Today’s weather is brought to you by Fred’s Cenex.”
to improve the look of your fueling islands and store,
promote incremental sales, announce specials and AD SHARE COVERAGE FOR RADIO
boost your repeat business. It’s local and reaches your
Radio ads provided on Cenex Shop qualify for the Ad
customers where they make their purchases.
Share program. Ads developed by outside parties may
Click on the Print link on cenexshop.com to explore the qualify but need approval prior to production. Learn
possibilities including: more in the Ad Share section, starting on page 10.
• Posters
• Pump toppers
• Coupons
• Loyalty punch cards
DIRECT MAIL
Many of these items are available in both customizable Find pre-made direct mail pieces on cenexshop.com.
and ready-to-use formats — so you can get the materials CHS has created direct mail pieces, designed to generate
you need to make your store look great. Use available sales. You can also use direct mail to advertise a store
Ad Share funds, detailed on page 14, to help offset event, special or promotion. Templates are found on
the cost. Cenex Shop, and qualify for up to a 75% rebate through
the Ad Share program outlined on page 14.
In addition, many options are included to have mailings
assembled and shipped in different ways:
• Mail them yourself
• Upload your list and have them mailed for you
• P
urchase a list by dealer address and have them
mailed for you
PUT MORE JOY
IN EVERY RIDE.
FILL UP AND STOCK UP AT YOUR NEIGHBORHOOD CENEX.
®
Questions? Contact your Cenex Representative or visit cenexhub.com. 19BR AND AD SHARE CENE X SHOP
CENEX® UNIFORMS EVENT MATERIALS
The retail industry is highly competitive, and a great In-store events such as a Grand Opening, Grand
image can set your business apart. Re-Opening, Anniversary or Customer Appreciation
generate energy, excitement and brand loyalty and give
Cenex Shop offers an approved uniform and name people an added reason to shop in your store.
badges to outfit your employees, which are eligible
for Ad Share funding. Cenex Shop has materials to help you plan an engaging
store event! Regardless of the details of your event, be
To see which apparel items qualify for reimbursement, sure to schedule this event on days that are typically
please visit the Uniforms page on cenexshop.com. less busy for your store. This helps boost your sales and
minimizes disruption.
BENEFITS OF HOSTING A STORE EVENT:
• Shows appreciation for your customers
• P
rovides a chance to gain additional traffic in your
store during the event
• Increases opportunities for return visits when using
bounce-back coupons or loyalty punch cards
Reimbursement through Ad Share is available for
some event-related merchandise through Cenex Shop,
preapproved on a case-by-case basis. See a list of
eligible and ineligible items on page 14.
20 Questions? Contact your Cenex Representative or visit cenexhub.com.BR AND AD SHARE CENE X SHOP
CENEX® TOP TIER™ CENEX® PREMIUM
DETERGENT GASOLINE DIESEL FUELS
Maintaining vehicles takes a lot of time and effort, but Cenex® leads the industry in premium diesel fuel
Cenex TOP TIER™ Detergent Gasoline makes it a little with a proprietary additive package that maximizes
bit easier for your customers. With two and a half times performance and fuel efficiency, reduces downtime and
the cleaning power of regular fuel, Cenex TOP TIER maintenance costs, extends injector and injector pump
Detergent Gasoline helps to: life, and provides quicker, smoother starts.
• Control buildup
Carrying Cenex Roadmaster XL® Premium Highway
• Protect against deposits
Diesel Fuel at your retail location will set you apart
• Maximize engine performance from your competitors! Cenex Roadmaster XL is
• Optimize fuel efficiency designed to optimize performance, no matter what
kind of diesel engine your customers are operating.
Our TOP TIER fuel exceeds industry standards of It consistently outperforms #2 diesel fuel and sets
quality, is endorsed by the seven leading automotive the standard that all other “premiums” try to measure
manufacturers and is available at every Cenex location. up to. Cenex Roadmaster XL:
Customers trust the Cenex brand because Cenex-
• Restores fuel economy by as much as 5%
branded retail locations, like yours, combine big-name
quality with small-town sensibility. • Boosts fuel lubricity by 10-15%
• Restores power by up to 4.5%
Don’t carry Cenex Roadmaster XL today? Talk with your
Cenex Representative to learn about the benefits of
offering Cenex Roadmaster XL at your retail location(s).
Questions? Contact your Cenex Representative or visit cenexhub.com. 21BR AND AD SHARE CENE X SHOP 22 Questions? Contact your Cenex Representative or visit cenexhub.com.
RESOURCES
SECTION 2: PAYMENT RESOURCES
PAYMENT
CHS PAYMENT SOLUTIONS
CARDS
• CENEX® VOYAGER ® FLEET CARD
• BASS PRO SHOPS AND CABELA’S CLUB MASTERCARD
• CENEX GIFT CARDS
ANCILLARY PRODUCTS
• POS CHECK
BUSINESS/FINANCIAL SERVICES
• DTN CREDIT CARD SETTLEMENT DATA
• MERCHANT SERVICES ONLINE ACCESS (MSOA)
Questions? Contact your Cenex Representative or visit cenexhub.com.Questions? Contact your Cenex Representative or visit cenexhub.com.
CARDS ANCILL ARY PRODUC T S
CHS PAYMENT SOLUTIONS
CHS Payment Solutions knows not all credit card
processors work the same. With over 40 years of
experience in the business, we work to share important
business insights with our merchants in a clear and
simplified way. Through a wide variety of product
offerings, value-added programs, and continuous
support, CHS Payment Solutions helps our merchants
operate efficient and profitable businesses.
CHS Payment Solutions merchants have a full in-house
customer support team at their fingertips. For more
information on our programs and services, or if you
have any Payment Solutions related questions, call
800-852-5301 or email pssupport@chsinc.com.
Questions? Contact your Cenex Representative or visit cenexhub.com. 25CARDS ANCILL ARY PRODUC T S
CENEX® VOYAGER® FLEET CARD
The Cenex Voyager Fleet Card is issued to all business
types, from small businesses to large fleets. The Voyager
Fleet Card provides businesses with detailed monthly
reporting that tracks vehicle performance and driver
purchases. It offers drivers the ability to carry a single
card for all vehicle-related purchases. The Fleet Card
Scan with your smartphone
also meets the needs of tax-exempt organizations. to learn more about the
Cenex Voyager Fleet Card.
MONEY-SAVING BENEFITS FOR CARDHOLDERS
• C
onvenience of using their card at more than MONEY-SAVING BENEFITS FOR YOUR STORE
230,000 locations nationwide. Cenex Voyager Fleet Cardholders earn rebates on
• Optional 24-hour roadside assistance. purchases at Cenex locations, which means they will be
• E
ligible to earn rebates on gasoline and diesel fuel visiting your store more frequently to save on fuel and
purchased at Cenex locations. Rebates vary by purchase in-store items, too!
volume.
• E
xpanded monthly reporting, with all vehicle-related FLEET VOLUME REBATES
purchases on one statement. he account receives a tiered rebate, per gallon,
T
• E
nhanced online capabilities, such as adding and based on your monthly Cenex fuel purchases.
canceling driver IDs (PIN), canceling cards, making
payments, downloading transactions, viewing MONTHLY PURCHASES REBATE PER GALLON
statement history and unusual activity reports. 10,000+ gallons 5¢
5,000-9,999 4¢
1,000-4,999 3¢
1-999 2¢
26 Questions? Contact your Cenex Representative or visit cenexhub.com.CARDS ANCILL ARY PRODUC T S
BASS PRO SHOPS AND CABELA’S
CLUB MASTERCARD
CLUB MASTERCARD CLUB BUSINESS MASTERCARD
Bass Pro Shops and Cabela's also have a credit card
exclusively for businesses. With the CLUB Business
The CHS partnership with Bass Pro Shops and Cabela’s Mastercard, retailers will receive access to an even larger
offers an exclusive benefit not available from any other and growing customer base.
petroleum brand. CLUB Mastercard cardholders earn The CLUB Business card provides cardholders with
DOUBLE CLUB points on all Cenex retail purchases — 2.5% back in CLUB points on all Cenex purchases.
including fuel, snacks, beverages, and more. The CLUB To learn more, visit cenex.com/cards/cabelasbusiness.
Mastercard provides Cenex retailers exclusive access to
more than two million cardholders. The more you can leverage the CLUB Mastercard
campaigns in your community, the greater the results
As a result of this partnership, Cenex retailers have you can experience, including:
experienced increased sales, higher ticket values, and
a large (and growing) customer base. CHS will continue • Increased sales and transactions
to support this relationship with national and local • Higher ticket values
marketing tactics to drive in-store sales and boost • Attract new customers
new customer acquisition. To learn more, visit • Processing savings
cenex.com/cards/cabelas.
PROMOTE LOCALLY
• Install CLUB Mastercard campaign materials in your
store and/or implement a local ad campaign. Visit
cenexshop.com for templates.
• T
rain your front-line employees on the campaign
and how to support it via the credit card training
module available on cenexhub.com. Find
instructions on accessing training modules on
pages 49-50 of this guide.
Questions? Contact your Cenex Representative or visit cenexhub.com. 27CARDS ANCILL ARY PRODUC T S CENEX® GIFT CARDS Cenex Gift Cards can be redeemed for gas, snacks, beverages and more at all Cenex retail locations. These cards are a thoughtful, convenient gift for any occasion. Selling and promoting Cenex Gift Cards provides an opportunity for increased sales and profits. Gift cards reach new customers, encourage greater customer spending, foster stronger brand loyalty and increase the likelihood of repeat store visits. Replenish your gift card plastic and jackets, and find other materials to help you promote gift cards on cenexshop.com. Employee training is provided through the Online Employee Training Modules, which can be found on cenexhub.com. Find instructions on accessing training modules on pages 49-50 of this guide. BULK GIFT CARD LOAD PROGRAM Bulk gift card orders are a great way to increase in-store sales and promote your Cenex location, however, activating each card individually can be time consuming. With the CHS Payment Solutions Bulk Gift Card Load Program, merchants can enjoy the perks of loading a high volume of gift cards without the headache of activating them by hand. Contact CHS Payment Solutions at 800-852-5301 for more information. 28 Questions? Contact your Cenex Representative or visit cenexhub.com.
CARDS ANCILL ARY PRODUC T S BUS / FIN SERVICES
POS CHECK MERCHANT SERVICES ONLINE ACCESS
The CHS Payment Solutions POS Check program Merchant Services Online Access (MSOA) is a secure,
provides merchants with increased security and online tool that allows different levels of access to your
time-savings. POS Check converts personal checks financial information for each of your store locations.
into electronic transactions at the time of purchase. It provides 18 months of online transaction history,
All checks are verified through a third-party check deposit totals, store batches by post date, card types by
authorizer which gives merchants added peace of mind batch, online statements, and many other services and
when accepting checks. This program also converts information to help you manage your money. Reports
check transactions into electronic payments at the time can be saved to Excel, Word, or a PDF.
of purchase, eliminating the need to deposit checks at
the bank. This means payments are received quickly, Over the years, our customers have helped us develop
directly alongside credit card transactions. As a bonus, this online product with their valuable feedback. Today
the POS Check program guarantees personal checks of it assists our merchants in operating efficient and
$100 or less, further helping to eliminate risk. profitable businesses. Merchant owner or merchant
locations can register at chsinc.com under MyCHS and
complete an MSOA Access Form to gain access.
DTN CREDIT CARD SETTLEMENT DATA
DTN is a data solution that will streamline your back-
office credit card settlement process. DTN receives
merchant data and converts all information into a
standardized format. It then allows all information to
be imported directly into most back-office accounting
software. Any format changes are completed by DTN,
eliminating maintenance for a merchants.
CHS Payment Solutions does not charge for this
service, and it has been tested with current merchants.
For more information about this program and to
complete account set up, please contact DTN at
800-660-2675.
Questions? Contact your Cenex Representative or visit cenexhub.com. 2930 Questions? Contact your Cenex Representative or visit cenexhub.com.
SECTION 3: PAYMENT/DISPENSING EQUIPMENT
POINT-OF-SALE (POS)
• POINT-OF-SALE SYSTEMS
DISPENSERS
PAYMENT/DISPENSING
• DISPENSER REQUIREMENTS
EQUIPMENT
• TECHNOLOGY REBATES
• OUTDOOR EMV BUILDING BLOCKS
• DISPENSER TECHNOLOGY
• DISPENSER CONNECTIVITY
• WANT TO GO WIRELESS?
SECURITY & COMPLIANCE
• POS PROTECT +
• FRAUD PROTECTION
Questions? Contact your Cenex Representative or visit cenexhub.com.Questions? Contact your Cenex Representative or visit cenexhub.com.
P OS DISPENSERS SECURIT Y & C OMPLIANCE
POINT-OF-SALE SYSTEMS
CHS supports a wide range of point-of-sale (POS) solutions, giving you the power to choose what option works best for
your location. Whether that be a smaller countertop standalone terminal or a robust system that controls your store
and pumps, CHS has what you need.
BOARDING SOFTWARE
ON CHS/ MAINTENANCE
APPROVED NBS PROGRAM
SYSTEM DESCRIPTION NETWORK THROUGH CHS
The Passport POS features an easy-to-use touch screen to simplify training and
increase cashier accuracy and speed. With multiple loyalty program interfaces,
Gilbarco
Passport®
powerful fuel discounting, carwash and merchandising options, the Passport
POS system provides you with the tools you need to grow, control and track your
ü ü
business. Passport also has integration with 48 back-office systems.
Pinnacle Pinnacle Palm has a touch-screen interface and offers varying levels of
Palm POS functionality based on your needs. It features local card acceptance, cash
Commander patronage tracking, received on account (at the register), memo field, a local card ü ü*
EF look-up system, and an option for contracts.
The Triple E POS system offers intuitive touch-screen control for your retail and
Triple E fueling needs, and meets industry requirements for stability and security. With an
Commander easy-to-use interface, you’ll reduce clerk training time and user errors. Triple E offers ü ü*
EF a proprietary island card reader, Sentinel. The Sentinel supports all major debit and
credit cards and can process both commercial and private fleet cards.
Gasboy Gasboy Islander PRIME fleet fuel management combines the functionality of an
Islander island fleet card reader system in a single package. It integrates with other system ü ü
PRIME components such as unattended, remote and automated fueling systems.
Verifone offers a wide range of solutions to address your individual business
needs. Their POS systems are built for real-world conditions, with all touch or
Verifone® keyboard/touch options for use with the durable and comprehensive Commander
Commander Site Controller. They also offer the full featured, all-in-one RubyCi. This mini- ü ü*
and RubyCi site controller and POS are included in one piece of hardware for fast, efficient,
complete store management with a smaller footprint. Lastly, they offer C18 which
can act as a regular POS or as a customer self-checkout.
Comdata’s SmartDESQ provides enhanced processing and pump control for
diesel fuel transactions, allowing you to combine payment transactions for the
Comdata
SmartDESQ
fuel desk and other profit centers into a single system. This system accepts ü
multiple payments types, offers in-store pump control and pay-at-the-pump
capability, and simplifies end-of-shift reporting.
NCR is helping redefine the POS system for petroleum and convenience store
retailers. NCR Radiant allows you to launch promotions, specials and customer
NCR RPOS programs across all sites in a matter of minutes. Most importantly, this advanced ü
POS solution supports every store profit center—from fuel to foodservice—so you can
manage the growing complexity of your petroleum and convenience retail operations.
This compact, countertop unit offers retailers fast performance, high-end Device
VX520 functionality, and ease-of-use all in one simple countertop machine allowing you supplied and
Payment to accept credit and debit where you need it. The VX520 offers convenience and ü maintained by
Terminal reliability for unique applications such as offices, hardware and grocery stores, CHS Payment
restaurants and fresh food service. Solutions.
*This solution requires a Verifone service agreement in addition to the base POS software maintenance program. CHS Payment Solutions offers a reduced
Verifone service agreement fee available to Verifone POS customers as well as customers utilizing Pinnacle Palm and Triple E POS with Commander EF. This
reduced rate is offered exclusively through CHS Payment Solutions. Instead of a once-yearly charge, you will receive a monthly charge on your CHS merchant
statement. To transfer your existing service contract, or for questions, call CHS Payment Solutions at 800-852-5301.
Questions? Contact your Cenex Representative or visit cenexhub.com. 33P OS DISPENSERS SECURIT Y & C OMPLIANCE
DISPENSER REQUIREMENTS
CHS has a POS Roadmap and dispenser
recommendations for requirements related to
technology at the retail fueling island. The dates
on the POS Roadmap are driven by Payment
Card Industry (PCI) Data Security Standards
(DSS), industry best practices, and the increased
concerns for data protection for consumers. The
full POS Roadmap continues to evolve based on
changing PCI requirements. Specifics related to
dispenser technology are outlined in this section.
Wayne Ovation Blender Gilbarco Encore 700 S
TECHNOLOGY REBATES
Rebates are available for all Cenex® branded marketers. In order to qualify for 2023 technology rebates, the qualifying
equipment must be purchased by August 31, 2023, and installed by December 31, 2023.
Equipment must be purchased through, and installed by, an authorized equipment distributor or service company.
Equipment invoices, including final installation invoice are required at time of rebate submission. Only one rebate per
dispenser applies unless otherwise noted. An invoice with a detailed description of purchased equipment and final
installation invoice are required with rebate submission.
CATEGORY TECHNOLOGY OPTION ELIGIBLE EQUIPMENT AVAILABLE REBATE
$3,000 per dispenser
Option 1 – Replace New EMV capable fuel dispenser(s)
$18,000 max per site
$1,500 per dispenser
Option 2 – Upgrade EMV hardware for existing dispenser(s)
$9,000 max per site
Dispenser connectivity equipment to enable $1,500 per dispenser
Dispenser Option 3 – Connectivity outdoor EMV communications in existing $9,000 max per site
dispensers
Additional Option (may be combined $500 per dispenser
Contactless (NFC) card reader(s)*
with other dispenser rebates) $3,000 max per site
Additional Option (may be combined In-Store/back room connectivity equipment $1,000 max per site
with other dispenser rebates) to enable outdoor EMV communications*
Option 1 – New Point-Of-Sale System CHS supported Point-Of-Sale $2,500 max per site
Self-Checkout for CHS supported Point-Of- $2,500 max per site
Point- Option 2 – Self-Checkout
Sale System
Of-Sale
Additional Option (may be combined EMV capable PIN pad(s) for use in-store with $650 per PIN pad
with other POS rebate options) Point-Of-Sale or Self-Checkout unit $2,600 max per site
Only one rebate option may be used per dispenser unless otherwise noted.
*May be combined with other 2023 dispenser rebate categories.
34 Questions? Contact your Cenex Representative or visit cenexhub.com.P OS DISPENSERS SECURIT Y & C OMPLIANCE
OUTDOOR EMV BUILDING BLOCKS DISPENSER TECHNOLOGY
1. DISPENSER HARDWARE: CHS has relationships with the two major dispenser
manufacturers, Gilbarco and Wayne. Whichever brand
To mitigate risk of EMV liability, upgraded dispenser
you prefer, CHS can help.
hardware must be installed for EMV transactions to
process. Dispensers include two pieces of hardware
NEW DISPENSERS
that must be updated to protect your location. EMV
Hybrid Card Reader and EPP. GILBARCO WAYNE
New Gilbarco dispensers New Wayne dispensers
The EMV Hybrid Card Reader is a secure card reader
come standard with come standard with
that can detect and read an EMV chip card. EPP is
encrypting PIN pad and encrypting PIN pad, and
used in conjunction with a card reader for secure secure EMV hybrid chip EMV hybrid chip card
entry of a cardholder’s PIN. card reader. reader.
If you are unsure if your dispensers are EMV-capable,
contact your Authorized Service Contractor (ASC). RETROFIT KITS FOR EXISTING DISPENSERS
(AVAILABLE FOR MOST DISPENSERS)
2. SITE CONNECTIVITY
GILBARCO WAYNE
In addition to EMV-capable hardware and software,
The Gilbarco FlexPay IV The Wayne iX Pay upgrade
devices must also have the correct connection CRIND comes standard kits include encrypting PIN
to process an EMV transaction. Depending on with encrypting PIN pad pad, and EMV hybrid chip
your site infrastructure, new wiring or additional and secure EMV hybrid card reader.
hardware components may be required to ensure chip card reader.
EMV transactions can be transmitted between the Older Advantage models Older Vista models (1988-
dispenser and your store. If you are unsure of your (1988-2003) and MPD3 2002) 1V/2V and DL series
current connectivity configuration, contact your ASC. are not available for are not recommended for
upgrade kits, and should upgrade kits, and should
3. POS SOFTWARE be replaced. be replaced.
While an EMV-capable dispenser has the electronics INVENCO
within the dispenser and may also have the required Invenco provides affordable retrofit EMV compliant
hardware, a software update will be required to f payment solutions and contactless payment options for
ully enable EMV transactions. Once available, Gilbarco or Wayne dispensers.
EMV software must be installed and maintained,
in order to remain compliant. If you are unsure of
your current software version, visit MSOA or contact
CHS Payment Solutions at 800-852-5301.
Questions? Contact your Cenex Representative or visit cenexhub.com. 35P OS DISPENSERS SECURIT Y & C OMPLIANCE
DISPENSER CONNECTIVITY
EMV transactions contain more data than a magnetic GILBARCO FLEXPAY™ CONNECT
card transaction. Your current site wiring may affect
Communication requirements have shifted from
your ability to handle EMV transactions even if you
low-speed (e.g. dial-up) to high-speed (e.g. cable
have installed EMV readers in your dispensers. For
internet). Most retail fueling sites contain either
example, locations with two-wire or twisted pair wiring
twisted pair wiring or current loop (two-wire) running
may need additional hardware components to allow
to the forecourt, which today only supports narrowband
EMV transactions to flow seamlessly between your store
communications. FlexPay™ Connect provides retailers
and the dispenser. We suggest talking to your ASC to
a way to upgrade their sites to support high-speed
fully understand the cost associated with upgrading
IP-based communications to the dispenser. FlexPay™
to EMV technology.
Connect is comprised of the following components:
A variety of solutions are available to enable EMV • B
ackroom Communications Module (BRCM) –
transactions over your existing site wiring. Long-range Ethernet switch converts the Ethernet
signal into twisted pair. (One BRCM supports up to
eight dispensers.)
WAYNE CONNECT™ IP-485® NETWORK SOLUTION • D
ispenser Communications Module (DCM) –
The adoption of new dispenser technologies often Converts the twisted pair signal back into Ethernet
requires you to establish an Ethernet (TCP/IP) connection in the dispenser. (One DCM is required in each
from the c-store control system out to the dispensers. The dispenser.)
Wayne Connect network solution uses existing cables in
the ground and consists of two components:
• In-store router which connects to your POS system
• In-dispenser switch which transmits data across your WANT TO GO WIRELESS?
existing wiring
Wireless solutions are available for your store(s) and
allow for wireless connection between the POS and
DID YOU KNOW? dispensers. Wireless can be a cost effective alternative
for sites that want to upgrade to EMV but don't want
Dispenser media packages offered by Gilbarco to pull new Ethernet wire or if their existing two-wire
and Wayne include the same site connectivity doesn't meet EMV compatibility requirements. Call your
components that are needed to run EMV ASC to find the right wireless solution for you.
transactions at the dispenser. Participation
in these programs can save you money and
make your station a standout destination for
customers.
36 Questions? Contact your Cenex Representative or visit cenexhub.com.P OS DISPENSERS SECURIT Y & C OMPLIANCE
POS PROTECT + FRAUD PROTECTION
Security is one of the most important considerations for If your location experiences a large number of
a store that processes credit cards. To combat potential fraudulent chargebacks, CHS Payment Solutions
fraud or security breaches, CHS Payment Solutions recommends researching additional tools to help
offers merchants the POS Protect + program with PDI mitigate fraud at the dispenser, such as Address
or Acumera. Whether you choose PDI or Acumera, Verification Service (AVS) and Velocity Check.
the program provides tools and resources to assist
in managing Payment Card Industry Data Security When AVS is implemented, the POS will prompt for
Standards (PCI DSS) and keeps location information a ZIP code during transactions. The system will then
and data secure. check the ZIP code provided by the customer against
the billing ZIP code on file. With Velocity Check, outside
Features included in this program: transactions will be limited to three transactions per
• P
aysafe UTM (PDI) or MG Edge Security Device card in a 24-hour period. After three transactions,
(Acumera) – A firewall that defends your POS cardholders will be forced to pay inside. Call CHS
system against malicious cyber threats Payment Solutions at 800-852-5301 to start today.
• P
CI SAQ Online Portal – A compliance solution that
provides the leading tools and support necessary to
analyze, remediate and validate PCI compliance
• R
emote Access (POS RA) VPN – A persistent VPN
between the POS vendor and your location
Questions? Contact your Cenex Representative or visit cenexhub.com. 3738 Questions? Contact your Cenex Representative or visit cenexhub.com.
SECTION 4: RETAIL IMAGE & MAINTENANCE
SUPPORT
• IMAGE SALES
• IMAGE INSTALLATION
• IMAGE MAINTENANCE PLANS
• TANK MAINTENANCE
PRICE SIGNS & CANOPIES
• PRICE SIGNS
• CANOPIES
COMPLIANCE
• RETAIL EXCELLENCE DAILY (RED) MYSTERY SHOP PROGRAM
RETAIL IMAGE &
MAINTENANCE
Questions? Contact your Cenex Representative or visit cenexhub.com.Questions? Contact your Cenex Representative or visit cenexhub.com.
SUPP ORT PRICE SIGNS & CANOPIES C OMPLIANCE
IMAGE SALES
Whether you are looking to replace a decal, or add a canopy, contact the CHS Retail Image and Equipment team at
cenex.projects@chsinc.com or 800-852-8186 opt. 4 for more information.
A Price signs and high-rise signs G Dispenser graphics
• Product panels • Valances
• LED Digits • Door skins
• Electronic Message Centers • Decals
• Paint
H Island amenities
B Canopy construction • Windshield service units
C Canopy lighting • Trash containers
D Canopy fascia and Halo lighting
E Canopy signage
F Fueling island image items
• Flag signs
• Paint
• Bollard covers
A
E
D
C
B
G
F
H
Questions? Contact your Cenex Representative or visit cenexhub.com. 41You can also read
