2022MEDIA KIT - SERVING PEOPLE SERVING COFFEE SINCE 2005 - Barista Magazine
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2022 MEDIA KIT
SERVING PEOPLE SERVING COFFEE
SINCE 2005
contents
3
welcome
4
editorial calendar 2022
5
barista magazine online
6
barista magazine digital
7
social media
8
• world barista championship program
• custom campaigns
• social media contests
9
• circulation + distribution
• testimonials
10
advertiser benefits
11
• submission calendar
• 2022 advertising rates:
print + online
• layout specifications
12
contact us
welcome to
barista magazine
THANK YOU FOR YOUR owners, baristas, and frontline workers, and they
INTEREST IN PARTNERING have been, as always, ready and willing to serve
WITH BARISTA MAGAZINE.
with new workflow strategies, safety precautions,
One of our founding and more. Our readers were more than capable
principles when we of switching up business plans on the fly, reacting
started Barista Magazine without being reactionary, and making every
more than 16 years effort to keep employees safe and engaged. We at
ago was to act as a Barista Magazine have never been more inspired
conduit for the dynamic by our coffee community in general, and our many
and enthusiastic thousands of readers specifically, and it continues
specialty-coffee community. Through the travails to be our great honor to serve them.
of the ongoing global pandemic, we have seen
our magazine serve as a lifeline for the coffee We welcome you to join with Barista Magazine
community when they were suddenly without in providing resources, context, education, and
in-person events and social gatherings. Barista tools to this spirited, determined community of
Magazine’s print and digital issues, website professionals, with hopes that we can all join
content, and social media worked in concert to together in perpetuating a community that has
keep our audience informed, entertained, and— not only survived a calamity, but is very much back
most importantly—connected when so many other to thriving.
avenues had been closed.
As our worldwide recovery from the pandemic Sarah Allen
continues, and as vital vaccinations are spread Editor-in-Chief
globally, a vibrant 2022 awaits. We’ve already Barista Magazine
witnessed the rebirth of in-person events, and the
desire for specialty-coffee professionals to come
Barista Magazine Team
together again is palpable.
KENNETH R. OLSON
At Barista Magazine, we’ve seen a massive Publisher
resurgence of our popular Event Support Program
SARAH ALLEN
wherein we offer magazines, prizes, publicity, Editor-in-Chief
and more for no charge to community events
DEMITRI FREGOSI POWERS
of all sizes—from a local throwdown to a large Art Director
conference or trade show—anywhere in the world.
KATRINA YENTCH
And we are beyond ecstatic to be once again Online Editor
supporting our community physically at the most
CHRIS RYAN
relevant coffee shows, competitions, events, and Managing Copy Editor
conferences whenever and wherever we can.
CHERYL LUEDER
This is really the story of Barista Magazine as Business Manager
reflected by our readers. They are small-business
editorial calendar 2022
AUGUST + SEPTEMBER 2022
• Taking Advantage of Your Online Marketplace
• Holiday Menu Planning
• Cashbox: The Business of Beverage Retailing
Event distribution: Coffee Fest L.A., Melbourne International
Coffee Expo/World Barista Championships
OCTOBER + NOVEMBER 2022
• Mainstreaming Specialty Coffee
• Modern Manual Brew Techniques
DECEMBER 2021 + JANUARY 2022 • Stuff: The Latest Products & Trends
• Best Bar Tools
• Coffee Cocktail Trends Event distribution: New York Coffee Festival; Toronto Coffee
Festival, Toronto, Canada; Triestespresso, Trieste, Italy; Kona
• Building a Tea Menu
Coffee Cultural Festival; San Francisco Coffee Festival
Event distribution: Sigep, Rimini, Italy; Fancy Food Show, San
Francisco, California
DECEMBER 2O22 + JANUARY 2O23
• Best Bar Tools
FEBRUARY + MARCH 2022 • So You Want to Start Roasting
• Flavor Compounds: Organic Acids • Takeaway: What We’re Loving in Coffee
• Summer Menu Planning
Event distribution: Sigep, Rimini, Italy; Fancy Food Show, San
• Hiring the Right Way
Francisco, Calif.
Event distribution: Los Angeles Coffee Festival; GulfHost,
Dubai, UAE; Coffee Fest New York
APRIL + MAY 2O22
• Clean Everything: A Breakdown
• Effective Bar Flow
• Takeaway: What We’re Loving in Coffee
Event distribution: Specialty Coffee Expo, Boston, Mass.; Café
Show Paris; London Coffee Festival, London, UK
JUNE + JULY 2022
• Customer Service In Today's World
• Stuff: The Latest Products + Tools
Event distribution: Coffee Fest Chicago; World of Coffee,
Warsaw, Poland
A lot happens between each of the six issues we publish
annually, which is why Barista Magazine Online exists.
Six days a week, every week of the year, our talented
Barista Magazine Online team curates exceptional
and essential original articles which are available for
anyone anywhere in the world to read for free. This
draws hundreds of thousands more readers to Barista
Magazine each month.
Since its debut in 2007, Barista Mag Online has been
a destination for coffee professionals looking for the
latest on news, event coverage, interviews, and more—
the tens of thousands of readers we welcome to our
website each month reflects that.
Helmed by Online Editor Katrina Yentch, and supported
by veteran coffee journalist Chris Ryan, who serves
as Barista Magazine’s Managing Copy Editor, Barista
Magazine Online keeps our readers connected and
engaged every day.
Katrina Yentch
Chris Ryan
Since 2012, Barista Magazine has offered free access to our digital edition for readers on their desktops, laptops, and mobile devices. Built on an HTML5 interface, the Barista Magazine digital edition is a complete replication of our print issue, with some exciting new features. And since readers have access to the same edition in print as well as on whatever hardware they’re using, it’s easier than ever for anyone to read Barista Magazine from anywhere in the world. Every url—including those in your ads—is a live link, and with a touch of the finger or a click of the mouse, readers are sent directly from your ad to your website. The possibilities for how we can promote your products in creative, unique ways are endless: We can embed video in your ad in the digital edition to demonstrate use of your product. We can highlight limited-time specials with a temporary ad in the digital edition. Let us dream up an inspired solution to communicating your message to Barista Magazine Digital’s worldwide readership.
social media Barista Magazine leads the industry on social media period—we have to. We know our readers are extremely active on Instagram, Twitter, and Facebook, and therefore, we are, too. And it shows in our numbers: With more than 173,000 Instagram followers, we lead coffee media on this fastest growing and most used social media platform. And as they have been from the start, our Twitter and Facebook accounts are among the most well- followed throughout the coffee industry. We have found social media to be an invaluable way to engage with our readership on a daily basis. Advertisers can benefit from our social media reach, as well. Ask us about custom posts for your company and products!
custom social media
campaigns contests
An engaging new way for our advertisers to reach Barista Let us help you share your
Magazine’s readership was born in 2020–21 in the form products with the coffee
of custom campaigns. Partnering with an advertiser, we community via fun contests
created a special promotion in the form of a contest in one broadcast to our Instagram
case, a showcase for another. Barista Magazine planned, readership of more than
oversaw, and executed each project, with input from the 173,000. Each is created to
advertiser, and the results were phenomenal. engage the reader with your
company and product, and
Ask today how we can use our website and social media to
require no work on your end.
create a custom campaign for your company!
the official wbc
event program
MELB
OURN
2022E
Barista Magazine has produced the Official World Barista
Championship event program every year since 2008. This
most esteemed of all coffee competitions annually draws
more than 2 million viewers in person and online.
Thousands of copies of our WBC event program—which
includes profiles of each national champion, pertinent
schedule details, prize information, and much more—are
distributed for free to all attendees of the WBC, and is
posted digitally in its entirety for online viewers to access.
We offer a very limited number of ads in each WBC
event program, so reserve your spot today, and put your
ad in front of the 10,000 in-person attendees expected
to watch the 2022 WBC in Melbourne, and the millions of
online viewers around the world.
2022 PRICING
Back cover: $2,250 • Inside front and back covers: $1,880
Full page inside: $1,600 • Half page: $925
circulation testimonials
& distribution WHAT OUR ADVERTISERS
ARE SAYING . . .
17/ISSUE 1
ANNIVER SARY
ISSUE
JUNE + JULY 2021 • VOLUME 17/ISSUE 2
AUGU
ST + SEPTE
“Barista Magazine is top of the line in the coffee
industry. They treat everyone—and I mean everyone—
• VOLUME MBER
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with respect and kindness, and they truly go out
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of their way to not only make the experience of
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Director, American Barista & Coffee School +
We continue to be proud of the caliber of readers that seek Owner, Water Avenue Coffee
out Barista Magazine: They are quality driven, artistic and Portland, Oregon
creative, whip smart, and motivated build on success for their “Barista Magazine is a stand out in delivering customer
entire careers. Comprising the cutting edge of the specialty- leads. Thanks for being awesome!”
coffee community, our readership of roasters and retailers Alden Kelley, Routin 1883
build dynamic businesses, seek exceptional experiences, and Portland, Oregon
won’t settle for anything but the coolest and preeminent
products and services on the market. “We have seen sales soar since we started advertising
In a recent survey, we found that four out of five of our in Barista Magazine!”
Anna Gutierrez, Barista 22
readers identify as business owners and/or managers with Seattle, Washington
purchasing power.
We print thousands of copies of Barista Magazine to ship
directly to subscribers, to distribute at coffee events of any WHAT OUR READERS ARE SAYING . . .
size—from a local throwdown to SCA Expo—as well as to new “I grew up with Barista Magazine—I came across my
shop owners who receive free copies via our wholesale roaster first copy in a café job at age 18. I’m 32 now and I own
partners who include them with shipments. three cafés in the tri-state area of Ohio, Michigan,
and Indiana. I turn to Barista first when looking for the
SUBSCRIBER BREAKDOWN:
coolest trends and latest products. And of course, the
Inside the United States: 83%
In other countries: 17% coffee movers and shakers.”
Jonah Sawyer
Centerville, Ohio
PERCENT OF SUBSCRIBERS OUTSIDE THE U.S. BY
GEOGRAPHIC REGION “Barista Magazine provides a space for all of
us to enjoy the fruits of the coffee community and,
like a neighborhood coffeehouse, helps to encourage,
CENTRAL AND CANADA: 28%
SOUTH AMERICA: 4% inspire, and hold us together as colleagues in coffee.”
Chris Deferio
Louisville, Kentucky
“Every issue and every year, Barista Magazine gets
better and better. I started subscribing in 2010 when
EUROPE: 41% I opened my first shop, and it was as invaluable to
me then as it is now, and I have five shops today. I
find the business information I need, accurate trend
forecasting, education for me and my staff, and also
plenty of fun, colorful articles about the people who
make our industry special and keep us all inspired.
Thank you, Barista team!”
AFRICA AND Kimm St. George
THE MIDDLE EAST: 2% Los Angeles, California
AUSTRAL-ASIA: 25%
advertiser benefits
IN
THE
BAG
WHAT TO CONSIDER WHEN IT
COMES TO COFFEE PACKAGING
ARTICLE BY KATRINA YENTCH
YOUR COMPANY NEWS ON OUR WEBSITE
We welcome press releases and news from our
advertisers to be featured at Barista Magazine Online,
YOUR PRODUCTS IN OUR which boasts original writing and photography on a 6x
HIGH-PROFILE SHOWCASE
per week basis. Barista Magazine Online is visited by
We want to help you show off your cool new product, your
tens of thousands of coffee professionals every month.
latest syrup, your amazing plant milk, grinder, website, and
more—and we do in our sophisticated and comprehensive
product showcase, “Stuff.” As an advertiser, you get a
complimentary position in the “Stuff” section of every EXPOSURE AT AT ALL THE BEST EVENTS
issue in which you place an ad. Best of all, “Stuff” falls in Barista Magazine’s staffers and contributors travel
the first one-third of the magazine, where most readers all over the world to bring the magazine to new and
turn first. emerging coffee communities via distribution of
thousands of copies of each issue at the most relevant
coffee shows, conferences, competitions, and more in
the world.
YOUR NEWS ON OUR
BEST SOCIAL MEDIA
Continuing to lead the industry
BAR
with our social media presence
and followers, Barista Magazine’s
TOOLS
Instagram has become the
community’s most influential online
202 0 forum. We have options to help you
share company news, new products,
Interviews compiled by Sarah Allen
Illustrations by Erin Kim openings, awards, and more with
our global social media audience.
56 barista magazine2022 submission 2022
calendar ad rates
1 time 3 times 6 times
ISSUE RESERVE BY MATERIALS DUE
Oct + Nov 2021 August 13 August 20 1/6-PAGE $805 $745 $695
Dec 2021 + Jan 2022 October 15 October 22
1/4-PAGE $1025 $955 $895
Feb + March 2022 December 3 December 10
1/3-PAGE $1245 $1150 $1050
April + May 2022 February 11 February 18
June + July 2022 April 15 April 22 1/2-PAGE $1550 $1450 $1350
Aug + Sept 2022 June 10 June 17
1/2-PAGE ISLAND $1925 $1825 $1725
Oct + Nov 2022 August 12 August 19
FULL PAGE $2350 $2250 $2150
Dec 2022 + Jan 2023 October 14 October 21
PAGES 3, 5, 7, 10, 14 $2565 $2425 $2300
PLEASE NOTE: Submissions of product images and text for the “Stuff”
section are due the same day as the space reservation deadline. INSIDE COVER $2795 $2675 $2525
$3125 $2925 $2815
layout
BACK COVER
2-PAGE SPREAD $3650 $3450 $3285
specifications
FULL-PAGE
(INCLUDING BACK AND INSIDE COVERS)
online
8.375” x 10.875”
1/2-PAGE
ad submissions
Barista Magazine’s online ad program is unique in that our ads never
VERTICAL ➝ 3.625” x 9.875”
HORIZONTAL ➝ 7.375” x 4.8125” rotate— each advertiser owns the ad space 24 hours a day, 7 days a week,
on every page of Barista Magazine’s website, for the month you purchase
ISLAND the ad. Most websites change the ads every time you hit refresh, resulting
4.875” x 7.4375” in minimal exposure for your ad.
Our system means that we have fewer ads to sell, so the message behind
1/3-PAGE your ad will get more exposure than ever. We offer banner ads (the boxes
VERTICAL ➝ 2.333” x 9.875” down the right side of every page), and one leaderboard (the horizontal
HORIZONTAL ➝ 7.375” x 3.125” bar at the top of the page), and one showcase ad, per month.
SQUARE ➝ 4.875” x 4.8125”
ONLINE AD SIZE SPECIFICATIONS
1/4-PAGE Leaderboard ads ➝ 728 x 90 pixels
VERTICAL ➝ 3.625” x 4.8125” Banner ads ➝ 300 x 250 pixels
HORIZONTAL ➝ 7.375” x 2.3125” Showcase ads ➝ 600 x 250 pixels
ONLINE AD PRICES
1/6-PAGE
Leaderboard ➝ $1,800 per month
VERTICAL ➝ 2.333” x 4.8125”
Showcase ad ➝ $1,550
HORIZONTAL ➝ 3.625” x 3.125”
Banner ad ➝ $950 per month
* Discounts may be available for
On full-page ads please use a .5” margin on all sides (safety). This keeps purchases of multiple months.
important information from being printed into the spine. Please add a
.125” bleed on full-page ads only. Ads submitted that do not meet size ONLINE AD DEADLINES
requirements may be “floated” upon authorization of advertiser and at the Online ads must be submitted 10 days prior to the
discretion of the production staff. Any ads that require size changes done by first of the month of the run cycle.
Barista Magazine may incur production charges. *Digital version advertising information available upon requestPO Box 13129 Portland, Oregon 97213 P: 800.296.9108 info@baristamagazine.com
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