2022 PARTNER OPPORTUNITIES GUIDE - TM - Goodguys Rod and ...
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TM 2022 PARTNER OPPORTUNITIES GUIDE
TABLE OF CONTENTS
NEW FOR 2022
3 ABOUT GOODGUYS 18-19 AT-EVENT EXPOSURE - 2022 EVENT SEASON SCHEDULE
4-5 EVENTS OVERVIEW 20 GIVEAWAY CAR BUILDS - NEW LOCATION IN LEBANON, TN
6-9 EVENT + AWARDS SPONSORSHIP 21-25 ADVERTISING OPTIONS
- ROLLING 25-YEAR ELIGIBILITY FOR SHOW CARS AND
AUTOCROSS COMPETITION AT NATIONAL EVENTS, NOW UP TO
10-11 AUTOCROSS SPONSORSHIP 26 2022 EVENT SCHEDULE AND INCLUDING 1997 YEAR MODELS!
12-13 HALL-OF-FAME ROAD TOUR 27 OUR SPONSORS - GAZETTE MAGAZINE - NEW RATES, MORE TECH AND HOW-TO,
ADVERTISER ONSERT, AND PROFESSIONAL BUILDER DIRECTORY
14-17 EXHIBITOR INFORMATION & RATES 27 CONTACT US
- NEW EXHIBITOR RATES AND OPTIONS, PLUS ALL-NEW ONLINE
VENDOR REGISTRATION AT GOODGUYSB2B.COM!
- 2022 HALL-OF-FAME ROAD TOUR - SANTA ROSA, CA TO
PUYALLUP, WA
MISSION STATEMENT
“To produce the finest automotive events and publish credible and entertaining media content that celebrates
our passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times!”
2 | 2022 OPPORTUNITIES GUIDE
ABOUT GOODGUYS
Founded in 1983, Goodguys Rod & Custom Association produces “America’s Favorite Car Shows.” Goodguys events feature thousands
of hot rods and customs, tricked out trucks, muscle cars and classics sprawled throughout venues such as fairgrounds, super speedways
and large outdoor stadiums. In addition to producing great events, Goodguys publishes the monthly “Goodtimes Gazette” magazine,
good-guys.com, fuelcurve.com and engaging social media content. With more than 50,000 members worldwide, Goodguys celebrates
American car culture while helping you grow your business - at events, in print, and online.
AUDIENCE DATA
COOL CARS COOL PEOPLE
Truck (Gas)
55%
SUV
40,000
35%
TOP 5 HOBBY/COLLECTOR VEHICLES
Truck (Diesel)
12%
American Sports Car
10%
MEMBERS SPECTATORS
Modern Muscle Car
OVER
8%
Classic Muscle Car 45%
REGISTERED Street Rod 41%
CARS ANNUALLY Truck (gas) 29% 50,000+ 0 20 40 60
M 93% / F 7%
80 100
M 88% / F 12%
- MEMBERS
0 20 40 60 80 100
AWARDING Classic Sports Car 9%
SOME OF THE Modern Muscle 9% Truck (Gas)
WORLDWIDE 60
50 60
55%
FINEST BUILT
SUV 40 50
35% 0 20 40 60 80 100 120 0 20 40 60 80 100
TOP 5 DAILY DRIVEN VEHICLES
30 40
Truck (Diesel)
WELCOMING
12% 20 30
American Sports Car
CARS AND
20
10% 10
Modern Muscle Car 0 10
8%
MORE THAN
0
TRUCKS IN THE Truck (Gas) 65.28%
WORLD
SUV 40.91%
Truck (Diesel) 19.15% 350,000 AGE AGES AGES AGES AGES AGE
- AUTOCROSS
RACING SERIES
American Sports Car 18.01% SPECTATORS 65+
47%
50-64 25-49
32% 18%
50-64
37%
25-49
35%
65+
22%
Modern Muscle Car 10.91%
0 20 40 60 80 100 120 0 20 40 60 80 100
CONSUMER SPENDING WHAT WILL THEY BUY? (HOBBY/COLLECTOR) HOUSEHOLD INCOME
Tires Shop Tools/Lift/Flooring
88%
of Goodguys Survey Participants purchased parts
Engine Components
Oil/Consumables
Interior Accessories
Collector Car Insurance
Electrical/Wiring
Service/Maintenance
for their hobby/collector vehicle in the last 12-months Paint Exterior Accessories
Wheels Engine/Crate Motor/Transmission
87% spent more than $500 Car Cleaning Products Air Intake/Induction System
Exhaust Power Adder
88% plan on investing more than $500 in the next Brakes Transmission/Drive-Train
$75k+ $50-74.9k
EVENTS OVERVIEW
AMERICA’S FAVORITE CAR SHOW FEATURING THOUSANDS OF HOT RODS,
STREET RODS, MUSCLE CARS, AND TRUCKS
Goodguys car shows have been special since they started back in 1983, offering automotive enthusiasts a place to share their passions
for the coolest cars and trucks in a festival setting. Take a cruise down “Main Street USA” that will truly excite the senses! Guests will see
thousands of hot rods and customs, tricked out trucks, muscle cars and classics on display, enjoy a swap meet, watch live AutoCross racing,
have some good food, and talk to the experts at the manufacturer displays. Want to be a part of the next Goodguys car show?
34th GRIOT’S GARAGE PACIFIC
NORTHWEST NATIONALS 20th CLASSIC PERFORMANCE
GOOD TIMES
PUYALLUP, WA
JULY 22-24
PRODUCTS GREAT NORTHWEST
NATIONALS
SPOKANE, WA
17 EVENTS
JUNE 10-12 11 EXCITING DESTINATIONS
9 GREAT STATES
31st SPEEDWAY MOTORS 24th SUMMIT RACING NATIONALS
PRESENTED BY PPG
HEARTLAND NATIONALS
PRESENTED BY BASF COLUMBUS, OH
DES MOINES, IA JULY 8-10
JULY 1-3
24th GRUNDY COLLECTOR CAR
INSURANCE COLORADO NATIONALS
PRESENTED BY GRIOT’S GARAGE
LOVELAND, CO
PLEASANTON, CA SEPTEMBER 9-11
38th ALL-AMERICAN GET-TOGETHER
MARCH 26 & 27
27th SUMMER GET-TOGETHER 7th GRIOT’S GARAGE NORTH
JUNE 4 & 5 CAROLINA NATIONALS
RALEIGH, NC
35th RACEDECK WEST COAST NATIONALS APRIL 22-24
AUGUST 26-28
32nd AUTUMN GET-TOGETHER
NOVEMBER 12 & 13
16th BASF NASHVILLE NATIONALS
LEBANON, TN
MAY 13-15
DEL MAR, CA SCOTTSDALE, AZ
21st MEGUIAR’S DEL MAR NATIONALS 12th FITECH FUEL INJECTION
SPRING NATIONALS
APRIL 1-3 PRESENTED BY GRUNDY COLLECTOR CAR
INSURANCE
1st MEGUIAR’S SO-CAL NATIONALS MARCH 18-20
PRESENTED BY BASF
SEPTEMBER 30-OCTOBER 2 25th SPEEDWAY MOTORS FORT WORTH, TX
SOUTHWEST NATIONALS 12th LMC TRUCK
PRESENTED BY BARRETT-JACKSON
NOVEMBER 18-20 SPRING LONE STAR NATIONALS
MARCH 11-13
29th SUMMIT RACING
LONE STAR NATIONALS
SEPTEMBER 16-18 *All event dates are subject to change
4 | 2022 OPPORTUNITIES GUIDE
GOODGUYS OFFERS TWO UNIQUE TYPES OF EVENTS:
“NATIONALS” AND “GET-TOGETHERS” // ALL ARE WELCOME TO ATTEND
“NATIONALS” are 3-day events that take place in “major cities” in “major markets” across the United States and open to model
years 1997-and-older vehicles (Friday-Sunday). Many of the cars are competing for nationally recognized awards. Plus every Sunday at
National Events, Goodguys opens the gates to “All American Sunday,” welcoming ALL domestic powered years, makes, and models for
show-and-shine and AutoCross racing.
“GET-TOGETHERS” are 2-day events taking place Saturday-Sunday in Pleasanton, CA and feature many of the same
experiences as National events, including show-and-shine, awards, AutoCross, vendor midway, cars-for-sale corral and swap meet.
Get-Togethers are open to ALL American made or powered vehicles of all years. For 2022, Goodguys will host three Get-Togethers at
the Alameda County Fairgrounds in Pleasanton, CA.
EVENT FEATURES NATIONALS GET-TOGETHER
Show ‘N Shine X X
Special Parking Areas X X
Special Car Show Awards X X
*AutoCross Racing (Fri-Sat) X ---
*AutoCross Racing (Sat-Sun) --- X
1997 & earlier cars/trucks (Fri-Sat) X ---
All-American Sunday - American made or powered cars/trucks
X ---
(Sunday only)
All years of American made or powered cars/trucks
--- X
(all weekend)
Swap Meet X X
Cars 4 Sale Corral X X
Vendor Midway X X
Food & Beverage X X
Note: *AutoCross not available at Spokane, WA or Puyallup, WA National events
WANT TO BE A PART OF GOODGUYS?
Exhibiting, advertising, and sponsorship opportunities are available to help you grow your business. From a single event, to a season long
advertising or sponsorship package, Goodguys works with you on your needs and budget. Read along to view all of the options available.
goodguysb2b.com | 5
SPONSORSHIP // EVENTS TITLE SPONSOR // SUPERIOR VISIBILITY As a Title Sponsor your company name and likeness is included in the event identity including television, website, social media, advertisements, collateral, press releases, signage, on-site emcees and more. But your exposure doesn’t end after the event - your company will receive ongoing exposure in the “post-event” coverage in the Goodguys Gazette, and on fuelcurve.com. - Company name included in event title - Primary position company logo included in event artwork and marketing assets - Primary position company logo on event collectible provided to car show participants - Logo on show participant registration forms - Exclusive logo on official event T-shirt - PA announcements throughout all events (up to 3 per day) - (20) banners at title sponsored event, plus (4) banners positioned at all other events - Primary sponsor recognition on all event spectator guides and event schedules - Primary sponsor recognition in Gazette magazine (dedicated sponsor ads 9x’s annually, and event related coverage) - Advertising and exhibitor space discounts - Priority exhibitor space placement PRESENTING SPONSOR // PREMIUM VISIBILITY As a Presenting Sponsor you’ll receive secondary logo and sponsor inclusion on the official event logo as well as logo inclusion on the Goodguys website. Presenting sponsor is also included in local market print and electronic media, Gazette advertising, social media and more. In addition you’ll receive year-long exposure on season long event collateral, Gazette magazine, Goodguys websites, and social media throughout the Event Series. - Secondary logo on Goodguys event collectible provided to car show participants - Secondary logo on show participant registration forms - PA announcements throughout all events (up to 3 per day) - (10) banners at presenting sponsored event, plus (4) banners positioned at all events - Sponsor recognition on all event spectator guides and event schedules - Sponsor recognition in Gazette magazine (dedicated sponsor ads 9x’s annually, and event related coverage) - Advertising and exhibitor space discounts - Priority exhibitor space placement following Title sponsor 6 | 2022 OPPORTUNITIES GUIDE
SPONSORSHIP // PRODUCTS
OFFICIAL // EXCLUSIVE PRODUCT CATEGORY EXPOSURE
As an “Official Partner of Goodguys” your brand receives category exclusivity, local and national market advertising, and top level
exposure on event and sponsor collateral. This partnership provides year-long exposure throughout the Event Series on event related
assets, good-guys.com, in the Gazette magazine, and pre- and post-event exposure. You’ll also receive...
- Category exclusivity
- Logo on Goodguys event collectible provided to car show participants
- Logo on show participant registration forms
- PA announcements throughout all events (up to 5 per day)
- Banners positioned at all events (up to 10 per event; space constraints at some events may not allow for 10)
- Sponsor recognition on all event spectator guides and event schedules
- Sponsor recognition in Gazette magazine (dedicated sponsor ads 9x’s annually, and event related coverage)
- Priority exhibitor space placement (following Title sponsor, Event Presenting sponsor, AutoCross series sponsor)
PREFERRED // PRODUCT & SERVICE PROVIDER
Preferred Sponsors receive designation as “Preferred Sponsor of Goodguys” in their selected product category (non-exclusive).
This designation includes year-long exposure throughout the Event Series on all event related assets, on good-guys.com, in the Gazette
magazine, and inclusion in all event related pre- and post-event exposure. In addition, preferred partners receive:
- Logo on Goodguys event collectible provided to car show participants
- Logo on show participant registration forms
- PA announcements throughout all events (up to 3 per day)
- Banners positioned at all events (up to 4 per event; space constraints at some events may not allow for 4)
- Sponsor recognition on all event spectator guides and event schedules
- Sponsor recognition in Gazette magazine (dedicated sponsor ads 9x’s annually, and event related coverage)
- Advertising and exhibitor space discounts
- Priority exhibitor space placement (following Title sponsor, Event Presenting sponsor, AutoCross series sponsor, Official Product sponsor)
EVENT HEALTH &
TM
SAFETY GUIDELINES the well-being of our local
communities, event attendees
and our staff. Your
event.
TM
Our number one priority is and enjoys a healthy and safe
below will ensure everyone experiences
help in following the guidelines
2021 SPONSORS
BY BARRETT-JACKSON
SOUTHWEST NATIONALS PRESENTED
and mouth with unwashed hands.
24TH SPEEDWAY MOTOR
ATTENDING THE GOODGUYS
WHAT WE EXPECT FROM ANYONE Avoid touching your eyes, nose
experiencing a sore throat, fever,
g
If you are not feeling well, are stay when possible.
other Covid-19 symptoms, please Practice Physical Distancing
g
cough, shortness of breath or
g
at
payment methods for purchases
home. Be prepared to use contactless
face coverings cards, Apple Pay, Pay Pal, etc.)
g
g In alignment with
state, county and city mandates, the event (i.e., credit & debit
attend the event. attendees as we
are not currently required to g Please be kind,
patient and respectful to fellow
Guidelines.
travel size alcohol-based sanitizer. implement our Health and Safety
g Bring a personal
at our many
g Wash and sanitize
your hands with soap and water
frequently throughout the day.
handwash and sanitization stations
THE
DON’T MiSS
WESTWORL D OF SCOTTSDAL
E top 12 KS
WHAT YOU CAN EXPECT
FROM GOODGUYS AND entrances to all buildings, food CARS & TRUC !
g Attendants disinfecting OF THE YEAR
ER 19-21
sanitized frequently. locations.
Bathrooms will be clean and courts, merchandise and exhibitor
NOVEMB
24th SPEEDWAY MOTORS
g
and sanitation stations throughout
T E X A S M OforTallOspectator R S lines.
P E E D W AY
g Additional handwash g Physical Distance markers
the event. HANDSTAMP & TICKET
g All buildings and Common
will be cleaned overnight to
AreasREQUIRED
FOR RE-ENTRY WES TWORLD OF
SCOTTSDALE
SOUTHWEST NATIONALS
day.
g Hand sanitizer stations
throughout the event. ensure a safe event for the following
Z
SCOTTSDALE, A
®
ADMI
MAX
OCCUPANCY T ONE PRESEN TED BY BARRET
T-JACKS ON
SUNDAY
GOODGUYS 28 TH SUMMIT RACING LONE STAR EVENT HOURS
NATIONALS SPONS ORS
Gate Check Void if Detached THANK YOU TO OUR FRIDAY 8AM-5PM
SATURDAY 8AM-5PM
ADMI T ONE
2022 PERFORMANCE
SUNDAY 8AM-3PM
VEHICLES / PARTS / RACING
2021
BUILDER’S CHOICE
SATURDAY SHOW ‘N SHINE AUTOCR OSS SPONSO RS
GOODGUYS 28 TH SUMMIT RACING LONE STAR
NATIONALS
REGISTRATION
Gate Check Void if Detached - AT WESTWORLD ®
Presented By THURSDAY 8AM-5PM
ADMI T ONE
S MUSCLE CAR FRIDAY 7AM-5PM
GOODGUYS/BILLET SPECIALTIE is designed to honor
CHOICE AWARD, OF THE YEAR FINALIST
AWARD SATURDAY 7AM-3PM
THE GOODGUYS BUILDER’S
®
restored ‘60-’87
or original fully
BY DEAN, is a gorgeous, FRIDAY
an original factory stock SUNDAY 7AM-NOON
SELECTED BY HOT RODS automotive excellence. in the “Mighty Muscle”
GOODGUYS TH superb quality. Park
hand crafted award recognizing have immaculate cars, 28of
Muscle Car SUMMIT RACING LONE STAR
Builder’s Choice or Indoor
NATIONALS
Winners of these awards
typically the Chevrolet Performance
area,
engineering, stance and
overall Gate Check to Void
Noon on Saturday to have a
if Detached
with superior body & paint, cars in Display area from 7am
owners must have their chance to be selected as
a finalist! #GOODGUYS21
fit & finish. To be eligible,
THANK YOU TO OUR 2021 PARTNE
area
Builder’s Choice parking
INC.
© 2021 GOODGUY ENTERPRISES,
the Chevrolet Performance
from 7am-Noon on Saturday
.
WeekendPass_3Day_21.indd 14
| 925.838.9876 RS
SPECIALTY PARKING AREAS ON SATURDAY!
AWARDS ABOVE? MAKE SURE TO PARK IN THE 7/8/21 12:06 PM 11/4/21 2:16 PM
COMPETING FOR ONE OF THE MAJOR
1
SWN_Schedule_21.indd
goodguysb2b.com | 7
SPONSORSHIP AWARDS
“OF THE YEAR” AWARDS SPONSORSHIP
Every year, Goodguys recognizes the nation’s finest show cars and trucks, and the season’s best AutoCross
racer. These are known as the “Top 12 Awards.” Top-12 Of The Year winners are showcased at the year-end
event, the Speedway Motors Southwest Nationals in Scottsdale, AZ. Top-12 Winners receive a coveted of-
the-year award trophy and are featured in the Goodguys Goodtimes Gazette and Yearbook!
PPG
2021 STREET MACHINE
OF THE YEAR WINNER
CLASSIC INSTRUMENTS
2021 STREET ROD OF THE YEAR WINNER
OF THE YEAR
AWARD CUSTOM OF THE YEAR CUSTOM ROD OF THE YEAR
CLASSES STREET ROD D’ELEGANCE MUSCLE CAR OF THE YEAR
INCLUDE HOT ROD OF THE YEAR MUSCLE MACHINE OF THE YEAR CHEVROLET GM IRON
STREET ROD OF THE YEAR AUTOCROSSER OF THE YEAR BUILDER OF THE YEAR
STREET MACHINE OF THE YEAR TRUCK OF THE YEAR (EARLY THRU ‘59) CHEVROLET RETRO IRON
AMERICA’S MOST BEAUTIFUL TRUCK OF THE YEAR (LATE ‘60-’97) BUILDER OF THE YEAR
8 | 2022 OPPORTUNITIES GUIDE
SPONSORS RECEIVE
- Award naming rights
- Sponsor recognition on good-guys.com
- Exclusive and non-exclusive exposure in the
Goodguys Gazette magazine, and on fuelcurve.com
- Opportunity to present award to winner at event
- Sponsor PA announcements, participant bag inserts,
and banners at all events (inserts and banners to be
provided by sponsor)
- Sponsor discounts on advertising and exhibitor space
SPONSORSHIP // SPECIAL DISPLAY AREAS & AWARDS
Saturday Special Display Areas provide a great way to gain brand visibility at a considerable value. Held on Saturday from 7am-Noon, these
areas are “open to anyone who wants to participate” and offer special parking, dash plaques and awards for certain kinds of vehicles. It’s the
best way to see similar styles and makes, all parked together for your pure enjoyment.
With more than fifteen special display areas available at most events, including “Builder’s Choice,” “Camaro Corral,” “Mighty Muscle,”
“Ya Gotta Drive ‘Em,” “Deuce Doins,” “Homebuilt Heaven,” “Air-Cooled Corral,” “Trick Truck Corral,” and more! Sponsor partners receive:
- Dedicated special parking area flag with brand logo - PA Announcements
- At-event promotion - Special display area recognition on good-guys.com
- Listed in event schedules and event spectator guides - Mentions in Gazette magazine and fuelcurve.com
Award and Special Area Sponsorship ranges from $5,000 - $7,500 for the entire event year - that’s as little as $295/Event
Deuce doins mighty muscle trick truck
presented by presented by presented by
goodguysb2b.com | 9
AUTOCROSS 2022
2022 2022 2022
“GOODGUYS CPP AUTOCROSS IS A COMPETITIVE 2022
RACING SERIES THAT SHOWCASES DRIVER SKILLS,
HIGHLIGHTS INDUSTRY INNOVATION, AND 12th LMC Truck 12th FiTech Fuel Injection 38th All American 21st Meguiar’s 7th Griot’s Garage
EXCITES PASSION FOR THE AUTOMOBILE.” Spring Lone Star Nationals Spring Nationals Get-Together Del Mar Nationals North Carolina Nationals
March 11-13 | Fort Worth, TX March 18-20 | Scottsdale, AZ March 26 & 27 | Pleasanton, CA April 1-3 | Del Mar, CA April 22-24 | Raleigh, NC
GOODGUYS AUTOCROSS EXPOSURE IS
BIGGER AND BETTER THAN EVER!
2022
2022 2022 2022
2022
MORE OPTIONS. MORE VALUE.
MORE EXPOSURE.
16th BASF 27th Summer Get-Together 31st Speedway Motors 24th Summit Racing Nationals 35th RaceDeck
SPONSORSHIP Nashville Nationals
May 13-15 | Lebanon, TN
June 4 & 5
Pleasanton, CA
Heartland Nationals
July 1-3 | Des Moines, IA
July 8-10
Columbus, OH
West Coast Nationals
August 26-28 | Pleasanton, CA
OPPORTUNITIES INCLUDE:
SERIES TITLE SPONSOR - Exclusive Series Naming Rights 2022
2022
2022
CLASS SPONSOR - Included in class name and class competitor decals
2022
2022
MAJOR SPONSOR - Trackside, print and digital exposure all season long
SHOOTOUT SPONSOR - Naming rights for event “shootout” competition 24th Grundy Insurance 29th Summit Racing 1st Meguiar’s 32nd Autumn Get-Together 25th Speedway Motors
SPECIALTY PARTNER - Stop-Box; Trackside Big Screens; Audio Equipment; Safety Vehicle Colorado Nationals Lone Star Nationals So-Cal Nationals November 12 & 13 Southwest Nationals
September 9-11 September 16-18 September 30-October 2 Pleasanton, CA November 18-20
Loveland, CO Fort Worth, TX Del Mar, CA Scottsdale, AZ
10 | 2022 OPPORTUNITIES GUIDENEW WEBSITE - GOODGUYSAX.COM // NEW RULEBOOK // NEW CLASS FOR 2022
GOODGUYS CPP AUTOCROSS SERIES CLASS
SPONSOR OPTIONS TITLE
EXCLUSIVE POSITION
SPONSOR
1-PER CLASS
PRESENTING
Brand Logo/Name Included in Series Name and Logo X --- ---
Primary Logo on Repeater Background X --- ---
K-Rail Banners (Provided By Sponsor) X --- ---
Inclusion on Goodguys AutoCross Entrance Blow-Up X --- ---
Logo on Series Decals X --- ---
Sponsor Blow-Up (Sponsor To Provide) X --- ---
Inclusion in Event Schedule and Spectator Guides X --- ---
Inclusion in Rulebook X --- ---
Premium Event Exhibit Space (Includes Up To 5 Events) X --- ---
Photos Watermarked with the Series Logo X --- ---
Designated as Class Sponsor of Selected Class --- X ---
Logo on all Class Stickers Required on Vehicles X X ---
(1) Shootout Presenting Sponsorship (Based On Availability) X X ---
* Year-End Class Winner Prize Valued At $1,000 (Required) --- X ---
Inclusion on AutoCross Series T-Shirt X X X
Digital Ad Package on goodguysax.com X X X
Pre-Season Article in Gazette Magazine X X X
Rights to Media Assets X X X
Digtal Exposure on goodguysax.com and Social Media X X X
Trackside Banners (Produced By Goodguys) X X X
Trackside PA Announcements X X X
Secondary Logo on Repeater Background --- X X
SEASON LONG VALUE Sold Out $15,000 $10,000
* Class Sponsors agree to provide a year-end class winner prize valued at $1,000 or more.
ALL Sponsors may provide prizes for winners in the form of product certificates (highly encouraged)
SPECIALTY SPONSORSHIPS CUSTOMIZED FOR YOU
Specialty sponsorships include unique branding in and around the track during events, as well as season-long recognition in event
coverage and sponsor recognition advertising. Specialty sponsorships are unique in nature and include, but are not limited to: Stop-box,
live timing, live-streaming, and track-side monitors. Contact us for more information: jasons@good-guys.com
goodguysb2b.com | 11CA – WA
V.2
2022
CA – WA
HALL OF FAME ROAD TOUR
A HOT ROD TOUR OF AMERICANA
The Goodguys Hall of Fame Road Tour is back! The 2022 edition is a 1,300-mile hot-rod journey from Northern California to the Goodguys
34th Griot’s Garage Pacific Northwest Nationals in Puyallup, Washington. This amazing drive will take our Hall of Fame Road Tour
participants up the west coast of California and Oregon before venturing northeast through the Pacific Northwest. This memorable drive
with fellow Hot Rodders includes some of the best back roads and highways of America, with unique sites and stops planned along the way.
Throughout the 2022 Hall of Fame Road Tour special engagements, including stops, shop tours, activities and meals will be enjoyed by all.
Upon arriving at the Goodguys 34th Griot’s Garage Pacific Northwest Nationals in Puyallup, there will be a special parking area for Hall of
Fame Road Tour cars.
DAY 1, JULY 15, 2022: Santa Rosa, CA to Fort Bragg, CA DAY 5, JULY 19, 2022: Portland, OR to The Dalles, OR
DAY 2, JULY 16, 2022: Fort Bragg, CA to Brookings, OR DAY 6, JULY 20, 2022: The Dalles, OR to Leavenworth, WA
DAY 3, JULY 17, 2022: Brookings, OR to Lincoln City, OR DAY 7, JULY 21, 2022: Leavenworth, WA to Puyallup, WA
DAY 4, JULY 18, 2022: Lincoln City, OR to Portland, OR
12 | 2022 OPPORTUNITIES GUIDEPRESENTING SPONSOR // OWN THE DAY AND PARTICIPATE IN THE TOUR
Presenting sponsors own an entire day on the Hall of Fame Road Tour, from the morning
kick-off meeting through our final destination for the day. All meals and activities for the
day are presented and brought to participants by your company!
- Presenting naming rights for the entire Road Tour
- Exclusive naming for one day of the tour (including any meals or activities planned)
- Sponsor recognition on good-guys.com and tour e-blasts
- Sponsor logo included in tour book
- Inclusion in Goodguys Gazette magazine Road Tour editorial
- Large logo on Road Tour participant special parking area at the destination event
- Option to provide branded product or collectible item to be included in participant’s gift
package
- One car entry on the Road Tour - includes hotel, planned meals, and gift package for two
VALUE: $7,500 (Limited to 5 Sponsor Partners)
BEERS AND GEARS TAILGATE SPONSOR
When the driving is done for the day, Goodguys hosts “Beers and Gears” in the hotel
parking lot, where all participants are welcome to have a cold beer, water or soda and talk
about the events of the day. Much like a Goodguys TGIF party on an event Friday night,
Beers and Gears is a crowd pleaser.
- Sponsor recognition on good-guys.com and tour e-blasts
- Sponsor logo included in tour book
- Inclusion in Goodguys Gazette magazine Road Tour editorial
- Small logo on Road Tour participant special parking area at the destination event
- Sponsor logo on “Beers and Gears” tailgate coolers
VALUE: $2,500
PRODUCT SPONSOR
- Sponsor recognition on good-guys.com and tour e-blasts
- Sponsor logo included in tour book
- Small logoinonGoodguys
Inclusion Gazette magazine Road Tour editorial
- Sponsor to provide
Road Tour participant special parking area at the destination event
- package (120 total) product or collectible item to be included in participant’s gift
VALUE: $1,500
DAILY AWARD SPONSOR
- Sponsor recognition on good-guys.com and tour e-blasts
- Sponsor logo included in tour book
- Inclusion in Goodguys Gazette magazine Road Tour editorial
- Sponsor to onprovide
Small logo Road Tour participant special parking area at the destination event
- Awards include “Cruiser
a minimum of (3) Participant Awards
- Feature” (1) per tour; “Road
of the Day” (1) per day; “Hard Luck” (1) per tour; “Gazette
Warrior” (1) per day.
VALUE: $1,000 (Plus Award)
goodguysb2b.com | 13Show-Winning Shine!
EXHIBIT AT GOODGUYS
GOODGUYS CONSUMERS
tsgarage.com • 1-800-345-5789 2021 Current Qualifier for Muscle Machine of the Year | Gordon Prinster’s 1967 Ford Mustang | Built by Rich Mutert at Innovations Auto in Foristell, MO
GOODGUYS CONSUMERS SHOP IN-STORE // ONLINE // AT EVENTS
TIRES COLLECTOR CAR INSURANCE
28.81% 17.24%
ENGINE COMPONENTS ELECTRICAL/WIRING
28.64% 14.32%
OIL/CONSUMABLES SERVICE/MAINTENANCE
27.98% 13.32%
INTERIOR ACCESSORIES EXTERIOR ACCESSORIES
24.56% 13.16%
PAINT ENGINE/CRATE MOTOR/TRANSMISSION
22.48% 12.49%
WHEELS AIR INTAKE/INDUCTION SYSTEM
22.40% 9.33%
CAR CLEANING PRODUCTS POWER ADDER
22.15% 3.50%
EXHAUST
66%
20.73%
of Goodguys
0 consumers
20 plan40on purchasing
60 80 100
BRAKES > $500 in the next 18 months. 32% will
18.15% spend more than $1,500.
SHOP TOOLS/LIFT/FLOORING * Source: November 2021 Goodguys members and event
17.00% attendees survey
14 | 2022 OPPORTUNITIES GUIDEEXHIBIT AT GOODGUYS
CONNECT WITH CONSUMERS
Vendors are an important attraction of every Goodguys event. Goodguys
EXHIBIT AT A
Marketplace is an affordable way to introduce, educate consumers and
sell your products. Exhibit spaces are strategically positioned in high-traffic
areas, and options range from 10’ x 10’ to 30’ x 100’, indoor or outdoor. Your
exhibitor space includes the following benefits:
GOODGUYS EVENT
FOR AS LITTLE AS
- Multi-Day Vendor Only Passes
-
-
Complimentary Goodguys Membership
Goodguys Gazette Magazine12-month subscription
$420
- (1) Goodie Bag insert given to all car show participants at registration
- Inclusion in pre-event Exhibitors article on fuelcurve.com
- Exposure to thousands of spectators and car show participants
“IT HAS BEEN JUST GREAT TO BE BACK OUT ATTENDING EVENTS AGAIN THIS
YEAR. WE REALLY MISSED THE PERSONAL CONTACT WITH OUR CUSTOMERS
“WE BELIEVE IN MAKING A PERSONAL CONNECTION WITH OUR CUSTOMERS AND DISTRIBUTORS. CROWDS HAVE BEEN EXCELLENT, PEOPLE ARE OBVIOUSLY
AND GOODGUYS PLATFORM ALLOWS US TO DO THAT.” READY TO GET OUT TO ENJOY THEIR FRIENDS AND HOT RODS AGAIN.”
- MIKE WAHL, FITECH FUEL INJECTION - RICK LOVE, PRESIDENT VINTAGE AIR, INC.
goodguysb2b.com | 152022 EXHIBITOR PRICING
NEW
LOWER
RATES
FOR 2022!
7th Griot’s 20th Classic 31st
12th FiTech
12th LMC 38th All 21st Garage 16th BASF 27th Performance Speedway
Fuel
Spring American Meguiar’s North Nashville Summer Products Motors
EVENT Lone Star
Injection
Del Mar Great
Spring Get-Together Carolina Nationals Get-Together Heartland
Nationals Nationals Nationals Northwest Nationals
Nationals
Nationals
BOOTH Ft. Worth, TX Scottsdale, AZ Pleasanton, CA Del Mar, CA Raleigh, NC Lebanon, TN Pleasanton, CA Spokane, WA Des Moines, IA
SIZE Mar 11-13 Mar 18-20 Mar 26-27 Apr 1-3 Apr 22-24 May 13-15 Jun 4-5 Jun 10-12 Jul 1-3
10’x10’ $600 $600 $480 $600 $480 $450 $420 $480 $700
10’x20’ $810 $900 $710 $830 $710 $670 $540 $600 $990
10’x30’ $1,020 $1,050 $750 $900 $750 $750 $660 $650 $1,280
10’x40’ $1,110 $1,110 $800 $950 $800 $900 $750 $700 $1,430
20’x20’ $1,110 $1,110 $800 $950 $800 $900 $750 $700 $1,430
20’x30’ $1,200 $1,200 $840 $1,075 $840 $1,075 $840 $720 $1,560
20’x40’ $1,380 $1,380 $1,020 $1,315 $960 $1,315 $960 $840 $1,740
20’x50’ $1,560 $1,560 $1,200 $1,555 $1,080 $1,555 $1,080 $960 $1,920
20’x60’ $1,665 $1,710 $1,315 $1,670 $1,195 $1,665 $1,195 $1,075 $2,065
20’x70’ $1,770 $1,860 $1,430 $1,785 $1,310 $1,775 $1,310 $1,190 $2,210
30’x30’ $1,485 $1,530 $1,135 $1,430 $1,075 $1,425 $1,075 $955 $1,885
30’x40’ N-A N-A N-A N-A N-A N-A N-A N-A N-A
30’x50’ $1,800 $2,040 $1,560 $1,868 $1,440 $1,600 $1,440 $1,200 $2,280
30’x80’ $2,040 $2,160 $1,800 $2,280 $1,800 $1,800 $1,680 $1,440 $2,640
30’x100’ $2,346 $2,484 $2,070 $2,622 $2,070 $2,070 $1,932 $1,656 $3,036
30x50 - Outdoor 30x50 is reserved for trailers (minimum 24-feet in length) with minimum 18' awning
30x80 - 30x80 is reserved for SEMI's (or) trailers (minimum 40-feet in length) with minimum 18' awning
30x100 - 30x100 is reserved for SEMI's (or) trailers (minimum 40-feet in length) with minimum 18' awning
16 | 2022 OPPORTUNITIES GUIDE2022 EXHIBITOR PRICING
34th 25th
Griot’s 35th 24th Grundy 29th Summit 1st 32nd Speedway
24th Summit
Garage RaceDeck Insurance Racing Meguiar's Autumn Motors
EVENT Racing
Pacific West Coast Colorado Lone Star So-Cal Get-Together Southwest
Nationals
Northwest Nationals Nationals Nationals Nationals Nationals
Nationals
BOOTH Columbus, OH Puyallup, WA Pleasanton, CA Loveland, CO Ft. Worth, TX Del Mar, CA Pleasanton, CA Scottsdale, AZ
SIZE Jul 8-10 Jul 22-24 Aug 26-28 Sep 9-11 Sep 16-18 Sep 30-Oct 2 Nov 12-13 Nov 18-20
10’x10’ $840 $600 $700 $600 $600 $600 $420 $600
10’x20’ $1,310 $830 $990 $830 $810 $830 $540 $900
10’x30’ $1,550 $1,060 $1,280 $940 $1,020 $900 $660 $1,050
10’x40’ $1,640 $1,130 $1,420 $1,040 $1,110 $950 $750 $1,110
20’x20’ $1,640 $1,130 $1,420 $1,040 $1,110 $950 $750 $1,110
20’x30’ $1,680 $1,200 $1,560 $1,080 $1,200 $1,075 $840 $1,200
20’x40’ $1,860 $1,320 $1,680 $1,320 $1,380 $1,315 $960 $1,380
20’x50’ $2,040 $1,440 $1,800 $1,560 $1,560 $1,555 $1,080 $1,560
20’x60’ $2,275 $1,555 $1,945 $1,675 $1,665 $1,670 $1,195 $1,710
20’x70’ $2,510 $1,670 $2,090 $1,790 $1,770 $1,785 $1,310 $1,860
30’x30’ $2,095 $1,435 $1,825 $1,435 $1,485 $1,430 $1,075 $1,530
30’x40’ N-A $1,555 N-A N-A N-A N-A N-A N-A
30’x50’ $2520 N-A $2,160 $1,680 $1,800 $1,868 $1,440 $2,040
30’x80’ $3,300 $2,040 $2,880 $1,800 $2,040 $2,280 $1,680 $2,160
30’x100’ $3,795 $2,346 $3,312 $2,070 $2,346 $2,622 $1,932 $2,484
30x50 - Outdoor 30x50 is reserved for trailers (minimum 24-feet in length) with minimum 18' awning
30x80 - 30x80 is reserved for SEMI's (or) trailers (minimum 40-feet in length) with minimum 18' awning
30x100 - 30x100 is reserved for SEMI's (or) trailers (minimum 40-feet in length) with minimum 18' awning
goodguysb2b.com | 17EVENT ACTIVATION ITEMS
AWARDS STAGE SPONSOR
This event level sponsorship puts your brand “on stage” and in front of Goodguys event attendees, registrants, and vendor partners.
This sponsorship includes:
-Exclusive branding position on the car show presentation awards stage
-Banner placement (up to a maximum of 4 banners) positioned on the stage and (2) additional banners throughout the event.
-Exhibitor space - receive a preferred exhibit space location.
-PA announcements that run several times throughout the event (up to :30-sec)
-Goodie Bag Inserts: (1) promotional item provided by sponsor.
KICKOFF PARTY
This “Exclusive” sponsor kicks-off the weekend in the sponsor hotel
parking lot on Friday evening at select events. You bring the E-Z
Up display and we’ll bring the DJ! It’s a great way to position your
company and engage with consumers in a unique way.
PA ANNOUNCEMENTS
Public Address messages are 30-seconds in length and run several
times each day throughout the event. PA’s are 75-90 words in length
and submitted to Goodguys. Season long PA’s include professional
voiceover production by Goodguys. $250/Event | $2,975/Season
BANNERS
Display your company’s logo and brand identity on a 2.5’ x 8’ banner
in high-traffic areas at Goodguys events. Available per event or all
season long. Banners must be supplied by the advertiser.
(4) banners per event. $250/Event | $3,230/Season
18 | 2022 OPPORTUNITIES GUIDEGOODIE BAG INSERTS
Place your material in car show participants’ hands with
Goodguys “Goodie Bag.” Each bag includes an Event
Schedule, Spectator Guide and materials supplied by
sponsors and vendors. Materials require pre-approval by
Goodguys. $250/Event | $2,975/Season
PARTICIPANT COLLECTIBLE SPONSOR
Car show registrants receive a collectible at each event they
participate in. Past collectibles include mugs, decals, and 2 0 A N N I V E R S A R Y
T H
O C T O B E R 1 - 3
magnets. For 2022 Goodguys will be providing a unique D E L M A R F A I R G R O U N D S
poster featuring the Official Event Artwork at each event. The
“Collectible” Sponsor is exclusive and limited to one partner per
event. - Pricing varies based on event (Contact us for details)
#GOODGUYS21
© 2021 GOODGUY ENTERPRISES, INC.
TM
TM
2021 CHO ICE PRO DUC TS
CHOICE PRODUCTS SHOWCASE 2021 CHO ICE PRO DUC TS
Drawings Held Througho
AT THE
ut the Event
CHOICE PRODUCT PROGRAM COST:
Drawings Held Througho
DEPOSIT THIS TICKET ASAP
AT THE
ut the Event
- certificate
DEPOSIT THIS TICKET ASAP GOODGUYS GIVEAWAY BOOTH NG!
A unique and cost-effective opportunity for exposure at National events GOODGUYS GIVEAWAY BOOTH NG! BUILDI
IN THE VENDOR/EXHIBITOR
IN THE VENDOR/EXHIBITOR
BUILDI Advertisers / Sponsors / Exhibitors: (1) $250 product
HERE’S HOW TO WIN:
for products and services. The Choice Product Giveaway Program is held
Choice
per National event (14) total certificates
and drop it in the box at the Goodguys
HERE’S HOW TO WIN: 1. Complete this Choice Product Ticket
Choice Product Giveaway Booth.
and drop it in the box at the Goodguys be posted on
Complete this Choice Product Ticket the event and winner’s names will
- $500,
1. Tickets will be drawn daily throughout Giveaway Booth. Any unclaimed tickets at the
Product Giveaway Booth. 2. in the
names will be posted on the Giveaway Board for each day
at all National Events throughout the show season, where registered
throughout the event and winner’s for the following day’s drawings.
2. Tickets will be drawn daily
Non-sponsors, non-advertisers, non-exhibitors:
tickets at the end of the day will be re-deposited
in the Giveaway Booth. Any unclaimed Simply select from the items available.
the Giveaway Board for each day choose the prize!
for the following day’s drawings. 3. If your ticket is drawn you
end of the day will be re-deposited & you choose the product you want!
you choose the prize! Simply select from the items available. Hey, it’s a choice product giveaway
3. If your ticket is drawn
& you choose the product you want! 4. Last drawing Sunday at 1:00pm.
show car participants are randomly selected for a choice product award plus (1) $250 product certificate per National
Hey, it’s a choice product giveaway
4. Last drawing Sunday at 1:00pm. NAME (PRINT CLEARLY)
NAME (PRINT CLEARLY)
certificate of their choice. The winner then chooses an award certificate
ENTRY NUMBER
ENTRY NUMBER
SPONSORS AND AWARDS
AT: event (14) total certificates
CHECK OUT ALL GOODGUYS
CHOICE PRODUCT
MOTIONS/CHOICE-PROD
SPONSORS AND AWARDS
UCT-GIVEAW AY
AT:
from participating Choice Product Award sponsors. Once your certificate is
CHOICE PRODUCT GOOD-GUYS.COM/PRO
CHECK OUT ALL GOODGUYS AY
UCT-GIVEAW
MOTIONS/CHOICE-PROD
GOOD-GUYS.COM/PRO
chosen for the event, it’s “off the board.”
TM
TM
2021 CHO ICE PRO DUC TS
TM
CHOICE PRODUCT PARTNERS RECEIVE: 2021 CHO ICE PRO DUC TS
2021
Drawings Held Througho
DEPOSIT THIS TICKET ASAP
ut the Event
AT THE
Drawings Held Througho
DEPOSIT THIS TICKET ASAP
AT THE
GOODGUYS GIVEAWAY BOOTH NG!
ut the Event
CHOICE
- On screen video exposure in the Rodders Rep Choice Products booth
PRODUCTS
GOODGUYS GIVEAWAY BOOTH IN THE VENDOR/EXHIBITOR
BUILDI
BUILDING!
IN THE VENDOR/EXHIBITOR
Post event exposure in Gazette (April-December)
HERE’S HOW TO WIN: Choice
and drop it in the box at the Goodguys
-
Complete this Choice Product Ticket
HERE’S HOW TO WIN:
$400 Gift Certificate to be
1.
Choice Product Giveaway Booth.
and drop it in the box at the Goodguys names will be posted on
1. Complete this Choice Product Ticket throughout the event and winner’s
2. Tickets will be drawn daily
used towards the plating
tickets at the
Product Giveaway Booth. be posted on in the Giveaway Booth. Any unclaimed
the event and winner’s names will the Giveaway Board for each day
- Option to include one goodie bag insert per event
Tickets will be drawn daily throughout Giveaway Booth. Any unclaimed tickets at the for the following day’s drawings.
2. end of the day will be re-deposited
of your parts
the Giveaway Board for each day
in the from the items available.
for the following day’s drawings. choose the prize! Simply select
end of the day will be re-deposited 3. If your ticket is drawn you & you choose the product you want!
the prize! Simply select from the
items available. Hey, it’s a choice product giveaway
3. If your ticket is drawn you choose you want!
Hey, it’s a choice product giveaway
& you choose the product 4. Last drawing Sunday at 1:00pm.
- Company Choice Product partners logo and link on good-guys.com
4. Last drawing Sunday at 1:00pm. NAME (PRINT CLEARLY)
NAME (PRINT CLEARLY)
ENTRY NUMBER advancedplating.com
ENTRY NUMBER ADVANCED PLATING
- Winner information emailed to you following any event at
AT:
SPONSORS AND AWARDS
CHOICE PRODUCT
CHECK OUT ALL GOODGUYS
UCT-GIVEAW AY 111 INDUSTRIAL DR, PORTLAND, TN 37148
SPONSORS AND AWARDS
AT: MOTIONS/CHOICE-PROD
CHECK OUT ALL GOODGUYS
CHOICE PRODUCT
AY
GOOD-GUYS.COM/PRO (615) 227-6900
UCT-GIVEAW
MOTIONS/CHOICE-PROD
which your certificate is chosen
GOOD-GUYS.COM/PRO
NEW PRODUCTS SHOWCASE
Be a part of the “Best New Products of the Year” showcase at the Goodguys Summit Racing Nationals in Columbus, OH. This showcase is in
a high-traffic area for all to see. Awards are presented on Saturday evening for the best new products of the year. $150 per product
goodguysb2b.com | 191985
ANNUAL GRAND PRIZE
GIVEAWAY BUILDS
Every year Goodguys Rod & Custom Association gives away a high-value,
custom-built hot rod as a grand prize. These builds are a collaboration between 2021/2022 GRAND PRIZE
Goodguys, exclusive builder, select manufacturers and product suppliers.
In exchange for product support, sponsor’s company/brand logo is included in
the marketing and promotional materials surrounding the vehicle which may
include the following exposure:
- Logo included in giveaway ads in the Gazette and annual Yearbook WANT TO GET INVOLVED?
- Logo on good-guys.com promo information page - built
2022 GIVEAWAY - 1985 Chevrolet C-10 Truck,
- Gazette
Mention in multi-part build articles and giveaway event coverage in by Goolsby Customs
and fuelcurve.com - built byUNVEIL
2022 / 2023 GIVEAWAY - 1988 Chevrolet C1500,
- Inclusion on promotional hero cards to be distributed at events Roadster Shop
- Sponsor logo included on registration forms (print and digital) - Coupe,
2023 UNVEIL / 2024 GIVEAWAY - 1932 Ford 5-Window
- materials,
Logo present on vehicle display signage, inclusion on SEMA related
social media posts
built by Mike Goldman Customs
20 | 2022 OPPORTUNITIES GUIDEADVERTISING // PRINT, DIGITAL, EXPERIENTIAL
YEARBOOK
Printed once a year, the Goodguys Yearbook is a photographic
retrospective of events and happenings from the previous year and boasts
more than 150 pages of dynamic photography printed on high-quality
stock. This coffee-table-style book is distributed to every registered show
participant, providing year-round exposure.
SPECTATOR GUIDE
Goodguys Spectator Guides are a popular piece put in the hands of
thousands of spectators, participants, and exhibitors at every event. Packed
full of great information including the show map, daily schedule, Goodguys OVER 150 PAGES
sponsors... and YOUR AD. This 5”x2” ad space is limited and available on a
first-come, first-serve basis. Only $250/Event
WALL CALENDAR
Reach Goodguys members where they’re most active – in their garage!
Featuring the dates of all 2022 Goodguys events, the large (35”x21.5”)
poster finds a home in shops, garages and man caves across the country.
Put your brand in front of hot rod enthusiasts, builders, collectors and the
most influential shops in the country – every day! Distributed with the
February issue of the Goodguys Gazette.
NEWSLETTER
Goodguys digital now includes a unique Newsletter spotlight that goes out to more
than 210,000 active subscribers.
- 650x650 graphic image of your product(s) and brand
(submitted by advertiser)
- Up to 75 words of copy
- Links to your preferred destination URL
- Complimentary 600x100 digital ad in a second newsletter
- Emailed to more than 210,000 subscribers with a great click through rate
LIMITED INVENTORY AVAILABLE | Only $550 per e-blast
goodguysb2b.com | 21ADVERTISING
GAZETTE
Promote and advertise your brand throughout the year! Featuring full-color imagery, the award-winning Goodguys Goodtimes Gazette is
delivered monthly to over 50,000 readers - in print, and digital. This unique magazine is jam-packed with event coverage, feature articles,
special How-To sections, new product features and more. It’s the perfect way to make an impact with the hot-rodding community.
NOW ON AT BARNES & NOBLE,
BOOKS A MILLION, PILOT FLYING J,
NEWSSTANDS! H.E.B. STORES & MEIJER
22 | 2022 OPPORTUNITIES GUIDEEVENT EDITORIAL IMPORTANT DATES*
GAZETTE ADVERTISING RATES
- Meguiar’s Del Mar CELEBRATING 90 SPACE CLOSES: 1/21
NEW, LOWER GAZETTE RATES
APR 22
Nationals YEARS OF THE ’32 ART DUE: 2/4
- Autumn Get-Together FORD MAIL DATE: 2/25
1x 3x 6x 9x 12x
SPACE CLOSES: 2/18
1/8 $528.00 $493.00 $489.00 $482.00 $459.00
MAY 22
- Speedway Motors
Southwest Nationals
CARBURETION ART DUE: 3/4 1/6 $704.00 $658.00 $652.00 $643.00 $612.00
MAIL DATE: 3/25 1/4 $880.00 $822.00 $815.00 $803.00 $765.00
1/4-Column $880.00 $822.00 $815.00 $803.00 $765.00
- LMC Truck Spring
SPACE CLOSES: 3/18
JUN 22
Lone Star Nationals 1/3 $1,099.00 $1,028.00 $1,018.00 $1,004.00 $956.00
AIR CONDITIONING
- FiTech Fuel Injection ART DUE: 4/1
1/2 $1,724.00 $1,611.00 $1,596.00 $1,574.00 $1,499.00
Spring Nationals MAIL DATE: 4/29
Full $2,766.00 $2,585.00 $2,561.00 $2,525.00 $2,405.00
- All American SPACE CLOSES: 4/22 Spread $4,149.00 $3,879.00 $3,843.00 $3,788.00 $3,608.00
JUL 22
Get-Together
WIRING BASICS ART DUE: 5/6 Cover 2
- Meguiar’s Del Mar MAIL DATE: 5/27
$3,996.00 $3,736.00 $3,701.00 $3,649.00 $3,475.00
Nationals Cover 3 $3,996.00 $3,736.00 $3,701.00 $3,649.00 $3,475.00
Cover 4 $4,721.00 $4,413.00 $4,372.00 $4,310.00 $4,105.00
SPACE CLOSES: 5/20
AUG 22
- Griot’s Garage North HEAT AND SOUND
ART DUE: 6/3
Carolina Nationals CONTROL
MAIL DATE: 6/24 NEW FOR 2022 // GOODGUYS GAZETTE
- BASF Nashville Nationals SPACE CLOSES: 6/17 ONSERT ADVERTISING
SEP 22
FLUID CONTROL ART DUE: 7/1 Limited and Exclusive, Goodguys is offering a dedicated onsert in the Gazette
- Summer Get-Together MAIL DATE: 7/29 polybag. The onsert is exclusive to one partner. You provide the artwork and
we do the printing and inserting with every Gazette magazine mailed to
- CPP Great Northwest SPACE CLOSES: 7/22 member subscribers. Produced on 9”x10.875” 80# gloss, 4-Color. $4,999
OCT 22
Nationals
REAR AXLES ART DUE: 8/5 (Contact us for availability)
- Speedway Motors MAIL DATE: 8/26
Heartland Nationals
SPACE CLOSES: 8/19
GOODGUYS GAZETTE POLYBAG
ADVERTISING
NOV 22
- Nationals
Summit Racing PREPPING FOR ART DUE: 9/2
STORAGE
MAIL DATE: 9/30 Looking for extra brand exposure? Have a special promotion? Goodguys
has a new option for your company. Now offering special branding on the
- Griot’s Garage Pacific SPACE CLOSES: 9/23 front of the Gazette polybag, your message will be the first thing readers
DEC 22
Northwest Nationals TOOLS AND GARAGE ART DUE: 10/7 see before diving into the monthly Gazette Magazine. Polybag messaging is
GEAR
- Hall of Fame Road Tour MAIL DATE: 10/28 limited and exclusive. Call us to reserve your space. Ad space: 2” tall x 4”
wide. $859.00/Issue
- RaceDeck West Coast SPACE CLOSES: 10/21
JAN 23
Nationals
- Hot Rod Week
EFI CONVERSIONS ART DUE: 11/4
MAIL DATE: 11/25
NEW FOR 2022 // BUILDERS SHOWCASE
Are You a Professional Car Builder Looking to Expand Your Reach?
SPACE CLOSES: 11/18
New for 2022, Goodguys is featuring a “Builder Showcase” in the Gazette
- Grundy Collector Car FRONT ENGINE
MARCH 23 FEB 23
ART DUE: 12/2
Magazine. For as little as $300 per month, your company will be featured on
Insurance Colorado ACCESSORY DRIVE
Nationals SYSTEMS MAIL DATE: 12/30
a 1/8-page in the Builder Showcase ad. The builder showcase is reserved for
independent, professional car builders.
SPACE CLOSES: 12/23 - For professional build shops only
- Summit Racing
Lone Star Nationals
DETAILING WITH THE
PROS
ART DUE: 1/6 - Reach new prospective customers
MAIL DATE: 1/27 - Ad is formatted by Goodguys - all you need to do is send us your company
logo and information... we do the rest.
*All editorial publishing dates are subject to change
goodguysb2b.com | 23DIGITAL MEDIA
ADVERTISING
GOOD-GUYS.COM is the home for Goodguys events where members, FUELCURVE.COM is Goodguys with a twist – bringing
attendees, and partners research, register, purchase tickets, and keep up with like-minded performance purists together to celebrate speed.
Goodguys news. It also features access to the Goodguys Digital Gazette, a monthly Powered by Goodguys Rod & Custom Association, Fuel Curve
award winning Hot Rodders publication packed full of stunning photography, entertains, informs and excites enthusiasts through news,
shop tours, how-to's, product reviews, buyers guides, industry history and more. hot products, car features, shop tours, videos and more!
Vital Stats (GoodGuys/Fuel Curve combined)
142,703 563,725 3.7MM 53% GROWTH
VISITORS/MO PAGEVIEWS/MO AD IMPRESSIONS/MO PAST 12-MOS
popular stories & Content Top Stories of 2021
B Goodguys 2021 Events Schedule................ Events
C Parts Guide - Squarebody Guide.................. Products
D Eliminator Coupe....................................... Car Feature
E Rick Cox 1963 Corvette............................... Car Feature
F Turn One Electric Power Steering................ Parts & Performance
G 2021 Speedway Motors Heartland Nationals..... Events
H Six Generations of Camaro's........................ Iconic Vehicles
I 2021 Summit Racing Nationals................... Events
J Mistakes To Avoid When Building A Hot Rod... Tech/How-To PARTS GUIDE - SQUAREBODY GUIDE BLUEPRINT 383 CRATE ENGINE
K Blueprint 383 Crate Engine........................... Parts & Performance
24 | 2022 OPPORTUNITIES GUIDEDIGITAL MEDIA ADVERTISING
EDITORIAL
Our award winning Goodguys editorial team publishes a constant stream of stories
annually through the Gazette magazine, fuelcurve.com, and good-guys.com.
Exclusive event galleries, personality profiles, shop tours, car features and other
exciting content appears nearly every day!
NEWSLETTERS
Distributed to more than 225,000 subscribers, Goodguys “G-News” and “Get In Your
Garage” e-newsletters keep our enthusiasts engaged through industry news, editorial
stories, events, car features, and videos.
- 600x100 Newsletter banner included in Preferred and Preferred Plus+ digital packages
- pricing)
Exclusive 650x650 Product Spotlight Ad available (see page 21 for details and
SOCIAL MEDIA
With over 443,000 followers across Facebook, Instagram and Twitter, Goodguys
social media is engaging and informative with great imagery and videos. Fun
promotions and live event updates are also featured giving visitors the engaging
content they crave.
PREFERRED
ESSENTIALS PREFERRED PLUS +
AD UNIT AD SIZE DESKTOP BEST
227,000 Super Leaderboard
Small Rectangle
728x90 / 970x90
300x100
X
X
X
X
X VALUE!
X
Medium Rectangle 300x250 X X X
Vertical Rectangle 300x600 --- X X
Billboard 970x250 --- --- X
212,000 AD UNIT AD SIZE MOBILE
Mobile Small 320x50 X X X
Mobile Large 320x250 --- --- X
AD UNIT AD SIZE NEWSLETTER
16,000 News Leaderboard 600x100 ---
$395.00/mo
X
$695.00/mo
X
$895.00/mo
goodguysb2b.com | 25EVENT SCHEDULE
MARCH MAY JULY 8-10, 2022 SEPTEMBER/OCTOBER
NEW DATE H24TH SUMMIT RACING NATIONALS
MARCH 11-13, 2022 MAY 13-15, 2022 + LOCATION! SEPTEMBER 30-OCTOBER 2, 2022
PRESENTED BY PPG THE BIG
H12TH LMC TRUCK SPRING H16TH BASF NASHVILLE NATIONALS Ohio Expo Center - Columbus, OH ONE! H1ST MEGUIAR’S SO-CAL NATIONALS
PRESENTED BY BASF
LONE STAR NATIONALS Nashville Superspeedway - Lebanon, TN
JULY 22-24, 2022 Del Mar Fairgrounds - Del Mar, CA
NEW EVENT!
Texas Motor Speedway - Fort Worth, TX
H34 GRIOT’S GARAGE PACIFIC
TH
MARCH 18-20, 2022 JUNE NORTHWEST NATIONALS
H12 TH
FITECH FUEL INJECTION JUNE 4 & 5, 2022 Washington State Fair Events Center - Puyallup, WA NOVEMBER
SPRING NATIONALS 27TH SUMMER GET-TOGETHER NOVEMBER 12 & 13, 2022
PRESENTED BY GRUNDY COLLECTOR CAR INSURANCE
WestWorld of Scottsdale - Scottsdale, AZ
Alameda County Fairgrounds - Pleasanton, CA
AUGUST 32ND AUTUMN GET-TOGETHER
JUNE 10-12, 2022 NEW DATE! THE CROWN Alameda County Fairgrounds - Pleasanton, CA
MARCH 26 & 27, 2022 AUGUST 26-28, 2022 JEWEL!
H20TH CLASSIC PERFORMANCE PRODUCTS NOVEMBER 18-20, 2022
38 ALL AMERICAN GET-TOGETHER
TH
H35 TH
RACEDECK WEST COAST NATIONALS H25TH SPEEDWAY MOTORS
Alameda County Fairgrounds - Pleasanton, CA GREAT NORTHWEST NATIONALS
Spokane County Fair & Expo Center - Spokane, WA
Alameda County Fairgrounds - Pleasanton, CA
SOUTHWEST NATIONALS THE GRAND
FINALE!
PRESENTED BY BARRETT-JACKSON
APRIL SEPTEMBER WestWorld of Scottsdale - Scottsdale, AZ
JULY SEPTEMBER 9-11, 2022 H
APRIL 1-3, 2022 NATIONAL EVENT
H21ST MEGUIAR’S DEL MAR NATIONALS JULY 1-3, 2022 H24TH GRUNDY COLLECTOR CAR INSURANCE
H31ST SPEEDWAY MOTORS AUTOCROSS
Del Mar Fairgrounds - Del Mar, CA COLORADO NATIONALS
APRIL 22-24, 2022
HEARTLAND NATIONALS PRESENTED BY GRIOT’S GARAGE ALL AMERICAN SUNDAY
PRESENTED BY BASF The Ranch Events Complex - Loveland, CO
H7
GRIOT’S GARAGE
TH Iowa State Fairgrounds - Des Moines, IA FRIDAY NIGHT DRAGS
SEPTEMBER 16-18, 2022
NORTH CAROLINA NATIONALS H29TH SUMMIT RACING LONE STAR NATIONALS Goodguys Schedule as of 11/8/21.
North Carolina State Fairgrounds - Raleigh, NC All dates subject to change.
Texas Motor Speedway - Fort Worth, TX
26 | 2022 OPPORTUNITIES GUIDETHANK YOU TO OURSPONSORS
2021 2021 SPONSOR PARTNERS
®
PERFORMANCE
VEHICLES / PARTS / RACING
AUTOCROSS SPONSORS
®
THANK
ADVERTISING YOU TO OUR
& SPONSORSHIPS 2021 PARTNERS
TEAM
SADIE VAIL MADS BUCK JASON SNYDER
Account Executive, Sponsorship & Exhibitor Sales Account Executive, Sponsorship & Advertising Sales VP, Sales & Partnerships
sadiev@good-guys.com • (510) 259-8699 madsb@good-guys.com • (518) 495-0703 jasons@good-guys.com • (310) 466-1823
goodguysb2b.com | 27TM
PO Box 9132, Pleasanton, CA 94566 • 925.838.9876 • Good-Guys.com
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