2022 MEDIA KIT - NEWCOMER + RELOCATION + RESOURCE GUIDE - THE MOST COMPREHENSIVE RESOURCE - Guide to Greater Gainesville
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2022 MEDIA KIT
THE MOST
COMPREHENSIVE
RESOURCE
TO THE GREATER
GAINESVILLE
REGION
NEWCOMER + RELOCATION + RESOURCE GUIDE
Welcome
WELCOME
North Central Florida’s Official Resource
for Everything Greater Gainesville
Pure Florida magic manifests itself in Greater Gainesville!
If you’re looking for the “best place to live in Florida”
(niche. com), you’ve found it! North Central Florida’s go-
to resource, the Guide to Greater Gainesville, provides
both readers relocating and interested residents access
to #EverythingGreaterGainesville. The Guide’s easy-to-
follow layout showcases all that flourishes and more in
Greater Gainesville.
Greater Gainesville is home to many nationally and
top ranked educational institutions, businesses, venues
and more. Notably, #5 ranked University of Florida,
#1 ranked Santa Fe College, an A-Rated public school
system, the three time and current International
Business Innovation Incubator of the Year award
winner UF Innovate | Sid Martin Biotech and three Top
100 national Hospitals. Our Top 100 Hospitals include
Florida’s #1 hospital, UF Health Shands Hospital (also
2020-21’s best in the nation in nine medical specialties),
UF Health Shands Children’s Hospital (top in the nation
in three medical specialties), and Top 100 Hospital North
Florida Regional Medical Center.
Internationally recognized fine arts programs, first-rate
outdoor activities, a pristine network of springs, warm
and welcoming neighborhoods, and one of the quaintest
downtowns in America - combined with all of the above
- are why more than 31,000-plus people migrate to
Greater Gainesville each year. These too are some of
the reasons why you should join forces with the award-
winning Guide to Greater Gainesville.
PLATFORMS
Engaging Greater Gainesville
Guide to Greater Gainesville reaches across all platforms.
SOCIAL SITE Our digital
platforms
reach beyond all
6T H I S S U E
other media in
the region.
Community
audience
INSIDE:
NEWCOMER /
RELOCATION
GUIDE
COMMUNITIES,
BUSINESS,
42%
BREWERIES,
SCHOOLS, PARKS
AND MORE
Our digital reach
propels from our Guide to Greater Gainesville is our versatile
website. digital platform, packed with original content.
EVENTS GUIDE APP
BACKSTAGE PASS:
CHECK
OUR LIVELY
MUSIC
SCENE
GUIDETOGREATERGAINESVILLE.COM
58%
MAGAZINE
Guide to Greater Gainesville’s Median Age:
37
multi-platform approach expands
the boundaries of Alachua County, New in 2022, we’ve doubled
attracting audiences from around marquee event opportunities Search has a whole new meaning with
the nation. for the highest level of audience anything Greater Gainesville, our new
engagement. Guide App and Online Directory.
MARKET DOMINANCE
395
6,137 LA CROSSE
We’ve
HIGH
SPRINGS
got it 9,949 1,023
covered ALACHUA WALDO
Although Guide to
Greater Gainesville’s
1,198
readership expands JONESVILLE
the borders of Alachua
County, the focus 133,857
remains on Greater
Gainesville’s metro area 7,144 GAINESVILLE
1,527
and all the opportunities HAWTHORNE
it offers to its residents. NEWBERRY
The penetration of
our total readership is
particularly strong in
neighborhoods favored 1,173 641
by thriving businesses MICANOPY
ARCHER
and families alike.
RELOCATION 2021 : 31,641 TOTAL POPULATION: 269,956
* SOURCE: U.S. CENSUS BUREAU
DISTRIBUTION POINTS
COLLABORATING PARTNERS:
Greater Gainesville
» Alachua County
» City of Alachua
» City of High Springs
Market Dominance
» City of Newberry
» Gainesville Regional Airport
» Gainesville Regional Utilities
» Santa Fe College
» University of Florida
DISTRIBUTION PARTNERS: » UF Health
» Alachua Chamber of Commerce » Visit Gainesville|
» Chamber economic Alachua County
development investors
» City of Alachua
» City of Gainesville
» City of Hawthorne
» City of High Springs
» City of Newberry-Jonesville
» Direct mail to site selectors
and relocation consultants
» Gainesville Regional Airport
» Greater Gainesville
Chamber of Commerce
» Members of SHRM
» Newberry-Jonesville
Chamber of Commerce
» Real estate offices
» Santa Fe College
» UF Shands Health
» University of Florida
» Visiting consulates and delegations
» Over 1,000 distribution points*
» Over 1,000 hotel rooms
and rental car locations*
35,000 GUARANTEED
DISTRIBUTION
276 INFORMED
PAGES
1,000+ DISTRUBTION
POINTS*
* Due to Covid19, distribution points may vary.
MAGAZINE
Print Still Matters
92% HIGHER
Baby Boomers Print can Print has a
read
ROI
be an important
HIGHER
9.2
and/or additional
of 18 to 23-year-olds
than digital advertis-
ing. Print and digital
REVENUE SHELF LIFE. 2
magazines
find print easier to
read than digital.1
combined (that is read STREAM. 2
gives) better ROI than
per month.1
any other above-the-
line-media.2
GenXers read Consumers trust
9.1
print ads
magazines
34%
more than
per month.1 search engine ads.2
Millenials read Print advertising
8.9
is extremely
successful at a
LOCAL
magazines per
month.1 LEVEL. 3
Sources: 1. MNI.com 2. relevance.com
3. businesstown.com
DISTRIBUTION POINTS
GREATER GAINESVILLE’S
TOP PRIVATE
SCHOOLS
Covered in
BY ISABELL RIVERA
Greater Gainesville is known for its prestigious variety of public schools, but the wide range of
private schools also contribute greatly to the area’s highly regarded education system.
Alachua County is home to a selection of faith-based and secular private schools. These schools offer
CULTURE | FOOD SCENE
extracurricular and enrichment classes that provide meaningful experiences and prepare students for
EDUCATION | UF ONLINE
college and life after graduation. Parents can often enjoy opportunities to be more involved in their
ALL THAT
children’s education and to form relationships with teachers at private schools.
Every Issue
PROVING THE
GATOR DIM SUM
AND
NATION
HAS NO BOUNDS
80 | G U I D E T O G R E A T E R G A I N E S V I L L E • 2 0 2 1
From snacks to the main course, Greater
Gainesville’s growing food scene is getting steamy
BY CHRISTY ROBINSON-COSTELLO
T
Guide to Greater Gainesville’s
BY LAURA PARRINELLO BUTLER ENTERPRISES OFFERS OVER 2 MILLION SQUARE FEET OF THE BEST
he Gator chomp echoes around the world as
the boundaries of the Gator Nation extend
SHOPPING, DINING, AND ENTERTAINMENT RIGHT HERE IN GAINESVILLE, FLORIDA.
far beyond Gainesville’s city limits. Driven
by academic excellence and innovative SHOPATBUTLER.COM |
editorial staff spends as much time
research, the University of Florida continues
to expand its global footprint and pioneer
CCOOMMMMUUNNI ITTYY | L I V E . W O R K . P L A Y .
the way to creating a better tomorrow.
Since launching in 2014, UF Online
has gained major traction and attracted
a worldwide following. For the inaugural
cohort, 892 students logged on, the majority of
LIVE and effort crafting its recurring
whom hailed from Florida. The evolving landscape
of educational technology and deliberate pedagogical
design continues to open new opportunities for UF to
deliver quality education and the UF experience no
matter students’ proximity to campus.
WORK departments as it does its features.
2200221 1 • • G
GUU II D
D EE TT O
OGGR
R EE A
A TT EE R
RGGA
A II N
N EE SS V
V II L L E . C O M | 99
PLAY WHERE COMMUNITY
AND CONVENIENCE MEET
2 0 2 1 • G U I D E T O G R E A T E R G A I N E S V I L L E . C O M | 185
T COMMUNITY
BY LAURA PARRINELLO
he Live, Work and Play concept is more
of a lifestyle than a location. It is a place
where strangers become neighbors and
foster a deeper sense of community.
LWP neighborhoods strive to meet all its
residents needs in one cohesive place while
EDUCATION
creating opportunity for businesses and
bringing the community together.
Greater Gainesville has a growing resumé
of LWP communities, from charming to eclectic, luxurious
to progressive. A diverse stream of newcomers and natives
alike flock to these communities and take advantage of
their many benefits.
With a beautiful rolling green golf course and acres of
wooded residential area, Haile Plantation is Gainesville’s
UNIVERSITY OF FLORIDA
original LWP neighborhood. Many years later, the
contemporary Town of Tioga and Tioga Town Center
joined the movement and were followed by Gainesville’s
most recent addition, Celebration Pointe.
As the demand for these developments increases,
Greater Gainesville continues to supply. Developers
understand the growing needs of the community at large
and continue to evolve the concept. Coming soon is the
progressive and sustainable San Felasco Tech City.
22 0
0 22 11 • G U I D E T O G R E A T E R G A I N E S V I L L E . C O M | 45
SANTA FE COLLEGE
HEALTH CARE
NOTABLE
NEIGHBORHOODS EXPANDING UF HEALTH
UNIVERSITY OF FLORIDA ACCESS TO
HEALTH
BUSINESS
Searching for a notable neighborhood in
Greater Gainesville to call home? Not sure where
EDUCATION
T
to look? No worries, we have you covered
Employment of
CULTURE
he world sees Gainesville as a university town.
with a number of tantalizing options. Those who live and work here know that it is also a
college town. Since 1966, Santa Fe College (SF) has
registered nurses is expected
to grow 7% from 2019-2029 (data from U.S.
been opening doors to higher education for everyone Bureau of Labor Statistics), faster than the average
in the community. Rated one of the top colleges in the for all occupations. SF’s online bachelor’s program
nation, SF has the academic programs and student in nursing makes it easy for working professionals
BY LAURA PARRINELLO
UF Health is the Southeast’s premier academic health support services to help people of all ages and abilities who have an Associate in Science in Nursing to
overcome barriers and accomplish their academic goals. continue their education and get to the next level.
center and part of the University of Florida, one of the nation’s
GETTING SETTLED
34 | G U I D E T O G R E A T E R G A I N E S V I L L E • 2 0 2 1 Top 10 public research universities, distinct for our diverse 94 | G U I D E T O G R E A T E R G A I N E S V I L L E • 2 0 2 1
constellation of health colleges, centers and institutes and
our hospitals, physician practices and patient care programs.
112 | G U I D E T O G R E A T E R G A I N E S V I L L E • 2 0 2 1
PRINT RATES
2022 Print
Advertising Rates & Sizes
Design services are included with every advertisement purchased for the Guide. Our creative, experienced design staff will provide
a unique ad specific to your requirements with three proofs at no additional cost (per insertion). Fees are always ad specific.
You can find a general price structure on this page.
2-PAGE SPREAD FULL PAGE 2/3 PAGE 1/2 PAGE
VERTICAL VERTICAL
Camera-Ready
$12,000 $8,250
$7,000 $6,000
Submit all camera-ready advertisements as
flattened, high resolution PDFs without spot
colors to scott@truenorthflinc.com
Premium Positions
Premium positions are available as per the
following.
16.75” x 10.875” (Trim size) 8.375” x 10.875”
(Trim size) 4.75” x 10” » Back cover available at $11,000 rate.
17” x 11.125”(Full Bleed) 4.583” x 9.625”
8.625” x 11.125” (No Bleed)
(No Bleed) » Inside covers available at $10,000 rate.
(Full Bleed) » All other guaranteed positions, including
Section Openers, are $9,000.
1/2 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE The Publisher retains the right to determine
HORIZONTAL SQUARE VERTICAL HORIZONTAL actual positioning for any specified, non-paid
$6,000 $5,250 $4,250 $4,250 premium pages and the advertiser will be
invoiced accordingly.
Proofs & Spot Colors
All submissions must have process color
throughout. Rich 4-color blacks must have a
combined ink density of no more than 300%.
Contact your account executive if you require
7.25” x 4.875” 4.583” x 4.583” 3.333” x 4.583” 4.583” x 3.333”
(No Bleed) (No Bleed) (No Bleed) (No Bleed) PMS inks.
SITE DIRECTORY
Expand Your Brand Story
Take advantage of our Directories, Listing/App, Website, Digital Magazine and/or
Newsletter and move your brand to the head of the search engine. Our team works
closely with you to share your story. Compelling reader-service content, built-in traffic
drivers and exclusive social and engine campaigns centered on your brand.
WEBSITE DIGITAL MAGAZINE
Grow your business by drawing Highlight your ad with our
attention to it on our newly designed digital magazine by linking it
website, where the latest news and directly to your business, adding
content reaches our ever-growing additional in-feed content,
audience. We’ll increase your revenue custom landing page content,
with specific digital ads that work or even images and videos. For
for you, including: leaderboard, greater visibility, couple your
skyscraper, wide skyscraper, full Guide magazine ad with these
banner, half banner and more. digital services.
11+MILLION ANNUAL IMPRESSIONS
35-44 15-34 58% 42%
Facebook Instagram
FOR DIGITAL PRICING CALL (352) 281-2082
SITE DIRECTORY
Directories/Listing App
Get discovered by our visitors by building your profile and claiming your address
and phone number. Amplify your listing with the best of your business, and helpful
links to your website or social media.
START UP
Standard listing submission includes: Business
name, address and phone number » FREE
SCALE UP
Package includes: One photo, description of
business, address, phone number, website
address, one social media icon and free online
support. » $50/MONTH FOR A 12 MONTH
SUBSCRIPTION
POWER UP
Package includes: Priority placement, unlimited
photos, description of business (including hours
of operation), address, phone number, website
address, email address, social media icons,
priority online support » $100/MONTH FOR
A 12 MONTH SUBSCRIPTIONCONTENT CONNECTION
Trusted Content Connection
Align your brand with the award winning Guide to Greater Gainesville. We offer greater brand recognition across our
platforms with high impact, multiple site opportunities, starting with our professional digital directories.
TOP 6 CONTENT CHANNELS
WELCOME CULTURE BUSINESS HEALTHCARE COMMUNITY EDUCATION
HIGH–IMPACT TAKEOVER
SPONSORED CONTENT
RUN OF
CHANNELSDIGITAL SPECS
Digital Specifications
Please submit ads to scott@truenorthflinc.com and clearly mark your file with the
advertisers name (not the designers name, design studio, or advertising agency name).
WEBSITE & E-BLAST (THIRD PARTY TAGS ACCEPTED)
RUN OF SITE STANDARD TAKE- SLIDER SPONSORED
OR RUN OF CHANNEL OVER/SPONSORSHIP LEADERBOARD AD CONTENT
ON WEBSITE
$300/month for each or $450/month for each $250/month for each or
$500/month for both or $600/month for both $400/month for both $450/month
(Reduced by $100/month (Reduced by $100/month (Reduced by $100/month (Reduced by $100/month
if running display if running display if running display if running display
advertising in magazine) advertising in magazine) advertising in magazine)
GAINESVILLE, FL
advertising in magazine)
scott@truenorthflinc.com
(352) 281-2072
truenorthflinc.com
» Sizes Needed: 970x250, » Sizes Needed: 970x90, » Premium/Sizes Needed: guidetogreatergainesville.com
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300x600 and 320x50 300x600, and 320x50 (desktop only), 320x50 gainesville.guide.directory
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» File Size: 60K max » File Size: 60K max » Basic/Sizes Needed:
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