2022 MEDIA KIT & ADVERTISING RATE CARD - A HEATHCOM MEDIA BRAND
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2022 MEDIA KIT
& ADVERTISING RATE CARD
A HEATHCOM MEDIA BRAND
SALES, PRODUCTION AND EDITORIAL 2
P U B L I S H I N G S TA F F S A L E S S TA F F
PUBLISHER ASSOCIATE PUBLISHER
Gregory P. Osborne Diane Carpenteri
215-489-7001 203-253-7935
gosborne@healthcommedia.com dcarpenteri@healthcommedia.com NPW omens H ealthcare . com October 2021 • Volume 9 • Number 5
MANAGING EDITOR MARKETING DIRECTOR
WoWomen’s
men’s HH
eaealthcare
A clinical
lthcare
journal
A clinical for NP
journal fors NPs
The official journal of
Gretchen Schwenker John Grdinich CONTINUING EDUCATION
gschwenker@healthcommedia.com Bladder pain: The latest
recommendations for a
NPW omens H ealthcare . com August 2021 • Volume 9 • Number 4
century-old problem
DIRECTOR OF PUBLISHING SERVICES WoWomen’s
men’s HH
eaealthcare
A clinical
lthcare
journal for NP
fors NPs
The official journal of
Chris Evans Gartley
A clinical journal
CONTINUING EDUCATION
215-489-7004
cevansgartley@healthcommedia.com Irritable bowel Trauma-informed care
Part 2: Transgender and
gender nonconforming
individuals
Primary care
refresher: Design and
implementation of a
virtual procedural skills
Assessment and
management of
intrahepatic cholestasis of
pregnancy: New insights
ON THE CASE
Acute abdominal pain at
31 weeks’ gestation
syndrome
training on an old issue
NPW OMENS H EALTHCARE . COM June 2021 • Volume 9 • Number 3
DIGITAL CONTENT EDITOR
WoWomen’s
men’s HH
eaealthcare
lthcare
David Gilmartin A clinical journal
A clinical for NP
journal fors NPs
The official journal of
An Publication
dgilmartin@healthcommedia.com CONTINUING EDUCATION
Streamlining a carrier
screening routine into
We are the solution to
our problem: A brief
An update on
vulvovaginal candidiasis
NPWH POSITION
STATEMENT
practice: Proactive review of the history of Climate Change,
Osteoporosis and
prepregnancy planning racism and nursing Women’s Health, and
Environmental Justice
fracture prevention
An Publication
Navigating challenges Trauma-informed care Role of the WHNP in Navigating biases
for preceptors: Results Part 1: The road to its providing care for the against Asian
from the WHNP operationalization patient with recurrent Americans during
Workforce Survey pregnancy loss Covid-19
An Publication
2021_WH-June_Issue-1.indd 1 5/24/21 10:46 AM
2022 MEDIA KIT & ADVERTISING RATE CARD A HEATHCOM MEDIA BRAND
JOURNAL AND ADVERTISING OVERVIEW 3
Issuance and Closing: Frequency The Q3 issue is printed for distribution at the annual NPWH
Bimonthly (Feb, Apr, Jun, Aug, Oct, Dec) issues are distributed in Conference: Average Issue Information
print and digitally to all members of the National Association of Nurse
Practitioners in Women’s Health (NPWH). Additional distribution to Number of articles/departments per issue: 8-10
nurse practitioners is sent in digital format. Average length of articles: 2-6 pages
Issues and Dates Closing Date Material Due Date Deployment Date
Every issue includes:
February 2022 1/12/22 (Wed) 1/17/22 (Mon) 2/9/22 (Wed)
• Two to three peer-reviewed, science-based clinical feature
April 2022 3/9/22 (Wed) 3/14/22 (Mon) 4/11/22 (Wed) articles
June 2022 5/4/22 (Wed) 5/9/22 (Mon) 6/8/22 (Wed) • Message from Editor-in-Chief, Beth Kelsey, EdD, APRN, WHNP-
BC, Assistant Professor, DNP Program Director, School of Nursing,
August 2022 7/6/22 (Wed) 7/11/22 (Mon) 8/10/22 (Wed) Ball State University
• Assessment and Management – Topical short summaries of
October 2022 9/7/22 (Wed) 9/12/22 (Mon) 10/12/22 (Wed)
scientific research, guidelines, and reports that highlight key “take-
December 2022 11/9/22 (Wed) 11/14/22 (Mon) 12/14/22 (Wed) aways”
Contact your Account Manager for details • Policy & Practice Points – Designed to help NPs optimize their
clinical practice and stay current
Editorial: General Editorial Direction • Patient Education – Highlights patient education, tool kits,
Women’s Healthcare: A Clinical Journal for NPs is a comprehensive websites, and other resources
• NPWH News and Updates – News and updates from the leading
peer-reviewed journal written by thought-leaders in the nurse
voice for Nurse Practitioners who are treating women every day
practitioner community about relevant topics specific to women’s • Continuing Education - Topical CE activities accredited by the
health issues. The journal provides vital clinical data, information, news NPWH to meet the educational needs of NPs who provide care for
and insight from authoritative experts that enhances quality patient women across the lifespan.
care as well as providing NPs with a wide variety of information ranging
Origin of Editorial:
from clinical to policy and best practices. The journal is presented in
Staff-written: 25%
a fresh, reader friendly print and digital format. Issues are mailed and
deployed quarterly to over 32,000 nurse practitioners. Digital content Solicited: 60%
features videos, click-through data, lead generation, etc. Submitted: 15%
Editorial is reviewed by the Managing Editor, Editor-in-Chief, and other subject matter experts.
2022 MEDIA KIT & ADVERTISING RATE CARD A HEATHCOM MEDIA BRAND
JOURNAL AND ADVERTISING OVERVIEW 4
Rates and Discounts Preferred Positions
Rates effective January, 2022. 15% agency discount on total of ad
Cover 4 50%
space, color and position charge. Frequency is calculated based on the
total number of advertising pages in a 12-month period. Center Spread 50%
2022 Print Journal Rates (Gross) Cover 2 30%
Black and White Rates 1x B/W 3x B/W 6x B/W 12x B/W Cover 3 and Opposite TOC 25%
Full page $4,270 $3,830 $3,280 $2,850 Opposite NPWH Editorial 15%
Half page $2,570 $2,300 $1,980 $1,720 Opposite Editor-in-Chief 15%
Quarter page $1,410 $1,280 $1,090 $950 Cover Tips Contact Publisher
Four Color $1,100
Circulation
2022 Print Journal Rates (Gross) Distribution to 32,000 nurse practitioners in a combination of print and/
or digital. Digital distribution includes delivery in a turn-page format
4 COLOR Rates 1x C 3x C 6x C 12x C
with live links, offering advertisers the ability to drive significant brand
Full page $5,370 $4,930 $4,380 $3,950 engagement with this influential audience.
Half page $3,670 $3,400 $3,080 $2,820
Quarter page $2,510 $2,380 $2,190 $2,050 General Information
Four Color $1,100 included above Requirements or Restrictions for
Pharmaceutical Products
Agency discount: 15% Advertisements must be consistent with FDA guidelines. Any
advertisement can be rejected per the discretion of the Publisher and
Supplied Inserts Rates: NPWH.
Furnished inserts are billed at the black and white rate times the number of
insert pages. Two-page insert (one leaf): Two-times earned frequency rate. • Editorial Research • Ad/Edit Information
Four-page or larger insert:Black & White earned frequency rate per page. • Ad/Edit Ratio 40/60%
Editorial research is conducted
on a regular basis. • Average Folio 52 pages
2022 MEDIA KIT & ADVERTISING RATE CARD A HEATHCOM MEDIA BRANDJOURNAL AND ADVERTISING OVERVIEW 5
Mechanical Reproduction Requirements and re-import it into your layout document at 100%.
• Convert all images to CMYK (not RGB). No spot colors.
Ad and Bleed Sizes Page Size Non-Bleed Bleed • All colors or graphics must be supplied in a single channel EPS or
Full page Full page
TIFF format. Full page Full page
non-bleed bleed
2-page spread (submit as single pages) 7” x 9 3/4” 8 1/4” x 111⁄8” • InDesign/Quark colors mustnon-bleed
be converted to7"bleed
CMYK,
x9 "
with the spot
8 " x 11 " 3
4
1
4
1
8
7" x 9 " 8 " x 11 " 3
4
1
4
1
8
Full page 7” x 9 3/4” 8¼” x 11 1⁄8” color box unchecked in the Edit Colors dialogue box.
• Files can be submitted electronically through email, Dropbox, or
Half page - vertical 3 3⁄8” x 9 3/4” 4” x 11 1⁄8” other file transfer system.
• SWOP standards apply.
Half page – horizontal 7” x 4 3/4” 8 1⁄8” x 5 1/2”
1/3 1/3
Quarter page 3 3⁄8” x 4 3/4” NA For any production questions, please contact:
2/3 page
1/3
page
1/3
page
2/3 page
page
vert.
pag
vert
Full page Chris Evans Gartley , Director
Full page 2/3 page
non-bleed
of Production
2/3 page Services
non-bleed
4 bleed
vert.
non-
bleedvert.
bleed
non-
bleed
blee
non-bleed bleed "x9 " 5 " x 11 " 5 3 1 1
23 4 "
Phone: 215-489-7004, Email: cevansgartley@healthcommedia.com
8 4 4 8
7" x 934" 8 " x 11
1
4 " 1
8 4 "x9 " 5 " x 11 " bleed 2 "x 2 "x
5
8
3
4
1
4
1
8
3
4
1
8 111 8
21 8 " x 111 8" 9 " 3
AD REPRODUCTION REQUIREMENTS
4
93 4 "
Half-tone Screen – 133-line screen.
• Women’s Healthcare: A Clinical Journal for NPs is printed web offset
using computer-to-plate technology.
1/4 page
• Digital artwork required. Mac files are preferred. 1/3 1/3 1/4 page 33 8 " x 4 3 4 "
• Application file formats accepted are: Hi-res PDF, QuarkXPress, 3 8" x 4 4"
3 3
page Full page page Full page 1/2 page 1/2 page
2/3 page 2/3 page vert. non-bleed vert. bleed1/2 page 1/2 page
vertical vertical
Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
non-bleed bleed non- 7" x 934" bleed 81 4" x 11vertical
1
8" vertical
non-bleed non-bleed 1/6
4 "x9 " 5
8 5 " x 11 "
3
4
1
4
1
8 bleed 23 4 " x non-bleed non-bleed
33 8 " x 93 4 " 4" x 11 1
1/6 8"
pag
• PDF/X-1a files preferred. Fonts should be embedded. Files should 21 8 " x 111 8" 33 8 " x 93 4 " 4" x 111 8" page 21 8 "
93 4 "
be written at 300 dpi; 2400 x 3263 pixels. 21 8 " x
43 4 "
43 4
• Pages must be built according to final trim size
(8” x 10 7⁄8”). All bleeds should be 1⁄8” beyond page trim size. All
text should be kept 1/2” from trim. 1/2 page
1/2 page 1/3 1/3 horizontal
• For eps files using fonts, be sure fonts are converted to outline or 1/4 page
33 8 " x 4 3 4 "
horizontalpage page non-bleed Island
2/3 page 2/3 page non-bleed vert. vert. 7" x 434" Island non-bleed
rastorized. 1/2 page 1/2 page non-bleed bleed 7" x 434" non- bleed non-bleed 45 8 " x 7 3 8 "
vertical vertical 45 8 " x 93 4 " 51 4" x 111 8" bleed 23 4 " x 45 8 " x 7 3 8 "
• We print at a 133-line screen; therefore, an image
non-bleedresolution of 275-
non-bleed 1/6 21 8 " x 111 8" 1/2 page
3 "x9 " 3
4" x 11 "3 1
93 4 " 1/2 page horizontal
300 dpi is required. 8 4 8
page
21 8 " x horizontal bleed
bleed
• Use the layout application scaling for design and sizing; once you 43 4 "
8 1 4" x 5 1 2 "
8 1 4" x 5 1 2 "
know the size desired, rescale your image in its original application
1/2 page 1/4 page
horizontal 33 8 " x 4 3 4 "
non-bleed 1/2 page Island 1/2 page
7" x 434" vertical non-bleed vertical
2022 MEDIA KIT & ADVERTISING RATE CARD 4 non-bleed 5
8 " x 73 8 " A HEATHCOM MEDIA
non-bleed 1/6 BRAND
33 8 " x 93 4 " 4" x 111 8" page
1/2 page 21 8 " x
horizontal 43 4 "2022 EDITORIAL CALENDAR 6
Issue Features Departments
February 2022 • CE: Recognizing signs/symptoms of possible • Clinical resources • DNP projects
autoimmune disorders and initial workup • On the case • Focus on sexual health
• Policy and Practice Points • Commentary
April 2022 • CE: Contraception • Clinical resources • DNP projects
• On the case • Focus on sexual health
• Policy and Practice Points • Commentary
June 2022 • CE: Assessment and management of PMS/ • Clinical resources • DNP projects
PMDD in the adolescent • On the case • Focus on sexual health
• Policy and Practice Points • Commentary
August 2022 • CE: STIs in pregnancy • Clinical resources • DNP projects
• On the case • Focus on sexual health
• Policy and Practice Points • Commentary
October 2022 • CE: Urinary incontinence • Clinical resources • DNP projects
• On the case • Focus on sexual health
• Policy and Practice Points • Commentary
December 2022 • CE: Assessment and treatment of migraine • Clinical resources • DNP projects
headaches • On the case • Focus on sexual health
• Policy and Practice Points • Commentary
2022 MEDIA KIT & ADVERTISING RATE CARD A HEATHCOM MEDIA BRANDONLINE AND DIGITAL MEDIA 7
NPWomensHealthCare.com: Our content includes: Display Ad Guide
• Clinical, practical, useful nurse practitioner articles with
commentary and thought leadership from NP and nursing and
industry leaders.
• Leadership – our leaders share best practices and deliver content
that guides future leaders.
• News on Drugs and devices — editorial specific to the latest
drug therapy options and best
practices — a hot topic for nurses.
• Continuing education – multi-platform delivery of continuing
education credits; the lifeblood to nursing career advancement.
• Latest NPWH news — current issues facing nurses and program
updates from NPWH.
• Health news from around the nation – premier source for health
information and health news from around the world.
• Careers – general career opportunities, tips and job-hunting
information.
Banner Ad Unit File Specs Cost-Per-Thousand*
• Focused thought leadership through our Advisor Series Resource
Leaderboard*: 970 x 90 px $75/M
Center. We take the expertise of leaders in all areas of nursing Super, Standard or
and drive topic-specific awareness. (Mobile: 320 x 50 px) 728 x 90 px
• Native Advertising — creative ads in the user’s content Medium Rectangle 300 x 250 px $50/M
experience and usually take the form of the content on the page.
HCM employs, four types of native ad units: Story Ad, Video Ad, * For Leaderboard and Super Leaderboard sizes, please supply 320 x 50 px ad unit for
mobile optimization.
Product Ad, and App Install Ad.
2022 MEDIA KIT & ADVERTISING RATE CARD A HEATHCOM MEDIA BRANDCUSTOM PUBLISHING AND PROJECTS 8
Custom Publishing and Projects – NP Women’s Healthcare
Supplements and Sponsored Content:
Webinars: Develop a thought leadership, multi-channel webinar campaign that Contact associate publisher for details.
highlights best practices in key clinical areas aligned to your product or brand
education initiatives. Our turn-key events include all production services and Custom E-Mail Marketing:
tailored marketing campaign to promote audience registration and engage- Launch a custom e-mail marketing campaign to reach your targeted nursing
ment to our nursing audience. Clients will receive metric and leads throughout audience via location, highest level of degree, specialty, and more. Custom
the campaign. campaigns can include targeted e-mail blasts or custom, single-topic e-newslet-
ters with 100% share of voice.
• Client/HCM selects speaker(s)
• Live or pre-recorded presentation using On24 Webinar Services For more information and pricing, please contact:
• Live or a pre-recorded Q&A
• Audience generation campaign Diane Carpenteri
• Metric reporting Associate Publisher
• OnDemand campaign (post-live event) 203-253-7935
• *Content development subject to HCM Webinar Protocol dcarpenteri@healthcommedia.com
Advisor Series Resource Centers:
Advisor Series Resource Center (ASRC) are site-based resource centers featur-
ing topics in key clinical areas and interest. ASRC’s leverage SEO and e-mail
marketing tactics to drive engagement with a key, targeted audience. Sponsor’s
have the opportunity to own 100% share of voice on their preferred topics and
received a custom marketing plan to reach their core audience.
Video:
Video has become an essential part of how hospitals, clinics, nursing schools,
and other healthcare facilities teach, train, and communicate. The video format
has become the preferred medium in healthcare settings, as it is a simple tool
that can quickly and effectively convey information better than text, and that
can be shared and reviewed easily anytime and anywhere.
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