2022 A Year of Firsts Mission To engage, inform and inspire our diverse community. Vision Curiosity ignited. Community connected.
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COMMUNITY REPORT 2022 A Year of Firsts Mission To engage, inform and inspire our diverse community. Vision Curiosity ignited. Community connected. Photo credit Ray LaVoie
1800 N. Pearl Street | Columbus, OH 43201 | wosu.org A YEAR OF FI RSTS INSIDE: Letter from the General Manager Letter from General Managers 2 2022: A Year of Change WOSU began 2022 with a mindset of firsts and change. A physical move from the A Year of Firsts 3 Fawcett Center to the new WOSU headquarters at 14th and Pearl was underway and the team was poised for the first general manager transition in 19 years. Our team About WOSU 4-5 was proud to officially open the new headquarters at the end of January, followed by the first radio broadcasts in March and the inaugural Second Saturday Kids Day Celebrating 100 Years 6-7 in April. While COVID-19 variants continued to mean restrictions of physical events New in 2022 8-9 for the first part of the year, once the restrictions relaxed the Ross Community Studio was energized on a weekly - and sometimes daily basis - with WOSU, client and Development 10-13 community partner events. Top notch programming continued with the premiere of our second season of QED with Dr. B, the launch of The Ohio Newsroom in partnership WOSU Classroom 14-15 with public radio stations throughout Ohio, and the addition of two new Classical 101 programs – the From Bach to Biggie series and the JUXTA live performance in October, 89.7 NPR News 16-17 among others. Throughout this report you’ll see many examples of outstanding work Classical 101 18-19 and service to our Central Ohio community. We are grateful for our WOSU staff and community members for their agility and dedication over the past year. WOSU TV 20 Our year of transition continues into 2023 when we will welcome our next general manager, Anthony Padgett. Anthony starts as the Thomas Rieland Endowed General Local TV Production 21 Manager of WOSU Public Media (endowed title pending OSU Board of Trustees WOSU Digital 22-23 approval) on March 6. Onward to 2023 and more growth and change, WOSU Community Engagement 24 Laura Baker & Mary Alice Akins Special Announcements 27 Interim Co-General Managers WOSU Public Media Diversity, Equity, Inclusion and Accessibility 28 Higgy/Tyler Award Supporting the Future Friends of WOSU Board 29 When Andy and Sandy Ross learned that 2021–2022 Financial Review 30-31 community members were coming together to honor Tom Rieland’s retirement from WOSU Public Media, they saw it as an important time for a transformational gift to the organization. More than a dozen friends had made donations to establish an endowment in Rieland’s honor and the Rosses decided to greatly enhance the endowment with a $3.4 million commitment. These gifts will established the “Thomas Rieland Endowed WOSU General Manager” position. The endowed position will support the role of general manager at WOSU in perpetuity while providing future general managers annual discretionary funding. wosu.org
2 0 2 2 AT A G L A N C E IMPACT METRICS #1 Station 3.3million 1.8 WOSU is a non-profit public service multimedia organization 89.7 NPR News Website page million video that distinguishes itself through a commitment to collaboration, community during morning views streams engagement and noncommercial, mission-driven programming. commute As an NPR and PBS affiliate, WOSU has grown over the years to include multiple broadcast and digital distribution platforms focused on distinctive areas of content: quality journalism, arts and culture and lifelong learning. 380,000 263 275,000 100 households, on WOSU’s current platforms include: Producers podcast average, listen to downloads Years of Service • 89.7 NPR News – Central Ohio’s only 24-hour NPR station with local and global news and public affairs Club Donors WOSU-TV programming each month • Classical 101 – the premiere classical music station in Central Ohio • Regional Radio Network – Mansfield (WOSV 91.7 FM), Marion (WOSB 91.1 FM), Coshocton (WOSE 91.1 FM), Portsmouth (WOSP 91.5 FM), Granville (WOSX 91.1 FM) 1,061 32,957 books • WOSU TV – with four unique channels of public television service, including 24/7 PBS KIDS donated WOSU Members • WOSU Digital – extensive online and mobile programming, podcasts and blogs • WOSU Classroom – providing formal and informal educational experiences for all ages On average 35 million 1.1 million 1,615 170,000 Minutes of WOSU mobile Educators people listen content viewed WOSU PUBLIC MEDIA STAFF to Classical on WOSU app sessions of 30+ minutes served by WOSU Classroom 101 each week Passport Ryan Aills Renee Fox Hannah Litz Mary Rathke Mary Alice Akins Eric French Darrin McDonald Jaclyn Reith Laura Baker Bobby Gerberick Michael Meadows Christine Sadic Ben Bays Alysia Gobert-Smith Victoria Miller Karen Simms 14,998 Diana Bergemann Jennifer Hambrick Bill Mooney Susan Stonick 3 children attended Carrie Beyer Stacia Hentz Hailley Moore Sarah Sykes Emmy Awards Ready to Learn Steve Brown Ryan Hitchcock Chuck Oney Gregory Teeters Workshops Jared Brown David Holm Amy Palermo Patrick Testa David Carwile Debbie Holmes Casey Paris Steven Thompson Marcus Charleston Nick Houser Paul Peloquin Michael Thompson Greg Coulson Amy Juravich Alexis Perrone Rob Walker Rob Dall Timothy Kelly Kevin Petrilla George Welling 23 million 4,489 Michael De Bonis Tara Kreider Jan Pollard Leticia Wiggins PBS Kids on- 2.5 million new Cheryl Dring Steven Lahr John Prosek Erika Wilson demand videos Website visits Joan Duffey Bram Layman Christopher Purdy members streamed Ann Fisher George Levert Matthew Rand *Full-time staff as of 12/31/2022 4 wosu.org wosu.org 5
Century of Service Celebrating a Century of Service Centennial Celebration On November 6, 2022, friends were invited to a Centennial Celebration honoring WOSU’s 100 years of service. History WOSU Time Capsule was brought to life in a performance directed by retired General Manager Tom Rieland and produced by Brent Davis. The passage of 25 years and our moving into a new building inspired us to open a WOSU time Friends of WOSU Board members and retired staff reenacted capsule. Some of the items seemed alien to our voices of past staff members. This includes former youngest staff members (“Look at that tape personalities Fred Andrle and Boyce Lancaster alongside their format!” “What’s a tape format?”). A reporter’s current staff members Mike Thompson and Christopher Purdy. notebook--with scribbles on every page--is a reminder of our longstanding commitment to local news. An old staff photo shows that we have indeed made steps toward reflecting the diversity of our community. The absence of any evidence of a digital presence is a reminder that we are constantly exploring and embracing new technologies as we seek to serve our community. And what were the items we considered important enough to include in the new time capsule? We’ll let you know in 2047. Above: The “official” kickoff to regular radio programming on April 24, 1922. Left: “Interim Co-General Manager Laura Baker Right: The opening of the time capsule, the opens the Centennial Celebration.” contents from 1997 including a photograph of the News Room Staff. TOP: On August 18, The Ohio State University placed a commemorative marker on the site of the original WOSU radio studios at the corner of W 19th St and Macgruder Avenue. 6 wosu.org wosu.org 7
NEW in 2022 Event Series VIVO Music Festival – September 1 “Love me some WOSU Public Media celebrated it’s 100th year with a series of Special The kickoff to the celebration NPR and WOSU Sandy and events in the Sandy and Andy Ross Community Studio. These events of 100th year was ushered in Public media.” focused on the tent poles of the organization that include quality with the sounds of the Beer and -Elizabeth Kozelek Andy Ross journalism, arts and culture and lifelong learning. Beethoven night with amazing classical musicians Community “Love all the Studio Daniel Tiger’s Be My Neighbor Dialogue – September 13 programming Dayl – March 5 The collaborative event with that you make Designed to be Despite the COVID-19 pandemic, the OSU Glenn College of Public available. My flexible and with we were able to safely welcome Affairs returned to in person husband and I built-in, cutting- in over 600 kids and families in to presentations of thoughtful can always find edge technology, get pictures with Daniel Tiger. The discussions. See Page 17 this 2,200-square- event collected a copious number something new foot space can of books for the Van Buren Center. and enjoyable to be configured to See Page 15 view. Thank you.” meet the needs of -Michael & Donna a variety of events. Second Saturday Kids Day Columbus on the Record Live Hughes In its first year of Children get to experience – October 14 operation the space learning through characters they Ann Fisher Live – December 1 hosted a wide already know and love, exploring Audiences were treated to Mike variety of 77 events themes that investigate art, Thompson and Ann Fisher hosting and welcomed science, math and reading. their original WOSU programs in over 5,000 guests See Page 15 front of a live studio audience. through its doors. The space has been The Ohio Newsroom Summit Halloween with the Q Files – used for retirement – August 5 October 19 parties, filming, Public media organizations across The queer paranormal podcast kids’ events, author Ohio partnered to launch The rises from the beyond – on stage. readings, meetings, Ohio Newsroom. WOSU hosted We explored the highly strange screenings, poetry, the first in person meeting of this and weirdly unknown through the music, receptions, important organization. queer intersectional lens. discussions and WOSU shows live in front of an audience. Broad and High Filming with a Drag Queen Storytime with Live Audience – August 19 Nina West – November 7 The exciting and original weekly Children and families were magazine show filmed its local delighted by the legendary Drag music segment in front of a live Queen of kindness Nina West as studio audience. she did a wonderful reading of her new book The Your Kind of Kind. 8 wosu.org wosu.org 9
Support 1800 N. Pearl Street | Columbus, OH 43201 | wosu.org Producers Club The Producers Club, WOSU’s leadership Letter From giving society, is a community of our most generous and engaged donors The Chief Development Officer committed to the future of WOSU Public Media. Producers Club members Generous. This word encompasses the spirit of the community of are true philanthropists in heart and WOSU supporters. To be generous is defined as “showing a readiness action, each contributing a minimum of $1,200 per year to WOSU Public to give more of something, as money or time, than is strictly necessary Media. These members are leading or expected.” Our Central Ohio community has a longstanding history the way to help guarantee that WOSU of generosity through membership, corporate support and other Public Media will remain a vital and philanthropic giving to WOSU – and 2022 was no exception. We FREE public media resource within had another record setting year in our membership department – our community. This year, Producers demonstrating that it takes the support of many – at all gift levels – to Club members were offered tours of ensure WOSU has the critical resources to serve our community. We’re WOSU’s new headquarters and joined reminded of how that generosity transforms our work every day when us for a Centennial Celebration event we walk into the new WOSU headquarters, see a child light up to see to celebrate WOSU’s 100 years of their favorite PBS KIDS character at Second Saturday Kids Days or are service. See the full listing of WOSU exposed to new music or information we otherwise wouldn’t have the Producers Club members at wosu.org/ access to consume. Thank you for sharing your generosity with WOSU support/leadership-giving/producers- today and tomorrow. club-members/. With gratitude, Laura Baker Chief Development Officer WOSU Public Media Neil Legacy Society Did you know you can make an impact “Always glad to at WOSU Public Media without support WOSU, opening your checkbook? A gift in a wonderful your will or living trust is an effective local asset to and flexible way to support the future of public media. Neil Legacy Society the community. members have made the decision Thank you all for to leave a lasting legacy by naming being there for WOSU as a beneficiary of a planned the rest of us! ” gift. These donors ensure that WOSU -Suzanne Allison Public Media will be available for our children, grandchildren, and Central Ohio residents for generations to come. Please let us know (advancement@ wosu.org) if you have included WOSU in your plans or if you would like to learn more so we can recognize you in the Neil Legacy Society. See the full listing of Neil Legacy Society members at wosu.org/neillegacy. wosu.org/support 11
Development Corporate Support For-profit and non-profit businesses In 2022, we opened an invitation to of any size provide financial support join the WOSU Business Circle. It’s for WOSU programming and/or a distinctive group of civic-minded projects. In exchange, businesses business sponsors whose investment receive marketing benefits via radio in WOSU Public Media underscores and TV broadcasts and/or digital their commitment to local journalism exposure with customized, branded and quality programming that is messaging on various WOSU informative and educational and platforms. There are four types of addresses the current and relevant corporate support offered at WOSU. issues of our community and Rob Walker has been across the nation. Joining WOSU Membership appointed to the Program Support: Business Circle means businesses “Most watched Development Advisory A business’ marketing messaging, will be recognized as a philanthropic 2022 continued to be a record year for station. Informative, Committee (DAC) at PBS. He logo, and/or brand broadcast advocate for truth, information, WOSU Membership. The year ended educational, and will serve a three-year term on various WOSU platforms. and engagement in our community with over 33,000 active members enjoyable.” Financial support of NPR, PBS, contributing a total of $4,924,381. beginning January 1, 2023. through their support of public media. -Judith Haddox and local WOSU programs This includes 4,489 new members, Comprised of system comes from business’ marketing, Membership in the WOSU Business 17,671 sustaining members and media, advertising, or operations 219,261 individual transactions. “Always glad to leaders and influencers, Circle provides a business with brand the DAC provides strategic budgets. exposure to quality WOSU audiences, Membership continued to experiment support WOSU, and tactical expertise and Philanthropic Support: including 32,000+ members. In with non-traditional means of a wonderful advice on fundraising Businesses support WOSU addition, it aligns their brand with fundraising in hopes of decreasing our local asset to the issues impacting our entire projects, programs, and/ trusted, diverse, and authentic content reliance on the traditional methods. community. or new initiatives from their providers from NPR, PBS, and WOSU This includes an aggressive digital system. “Given Rob’s vast Public Media, that is distinctive, Thank you all for experience, the positive philanthropic, corporate social campaign using Google metrics to responsibility, human resources, and mission driven. WOSU is proud identify potential new donors, and being there for the influence he has with his rest of us!” and/or community relations to welcome its first member of the offering additional digital content to system colleagues, and his -Suzanne Allison budgets. WOSU Business Circle, The Ohio State attract a new generation of viewers forward-thinking vision Bar Foundation. and listeners and using QR codes and of a stable and balanced Community Event Sponsorship: texting. fundraising foundation for Business sponsorship of WOSU Public Media, he was the in-person and virtual community Our sustaining members create a ideal candidate for the DAC, and member events. Business consistent stream of donations every “ explained Jerry Liwanag, receives exposure on all WOSU year and provides WOSU flexibility Vice President, Fundraising platforms promoting the event. with other types of fundraising. Strategy & Programming Local Production Support: Sustainers are crucial to providing an at PBS. “We are looking Funding productions that WOSU ongoing base of community support forward to his input and creates, produces, and broadcasts that we can rely on, so you can on both radio and television is continue to rely on WOSU. happy to have him as part of this group.” a sponsorship opportunity for Thank you for continuing to businesses to receive funding support WOSU! Rob has been the Director credits during broadcasts and ‘18 ‘19 ‘21 ‘22 ‘18 ‘19 ‘21 ‘22 brand exposure on all applicable of Membership since WOSU platforms. 2011. Prior to that, he Corporate Support WOSU Membership was Manager of On-air Past Five Years Growth fundraising. Past Five Years 12 wosu.org/support wosu.org/support 13
Classroom Thrive to Five “I am so delighted to support public Education WOSU Classroom partnered with Thrive to Five and engaged families WOSU Classroom had an exciting year on the South side of Columbus in radio as a sustaining of ‘firsts’ in the new building and was multi-generational, hands-on family member & hope able to engage with the community engagement designed to promote my kids have fond like never before thanks to support learning, science inquiry and the memories of the from our generous donors. In 2022, we engineering and design process. Throughout the series, families saw programming when hosted six Second Saturday Kids Days how learning can be fostered through they reflect on their in the Ross Community studio, where everyday interactions that include a we engaged 692 children and 630 childhoods.” variety of media and real-world objects -Ellen Bailey adults in fun activities featuring PBS working in concert to support learning. KIDS resources and other educational content. We were also able to utilize the space to bring 45 educators from around Central Ohio together for our • WOSU Classroom first in-person Educational Advisory Second Saturday served 1,615 Council Meeting since 2019. WOSU Second Saturday Kids Days educators through are free events that take place in the online courses, in- This year was also a successful year for Ross Community Studio at the WOSU person workshops, grants, and the Classroom team was headquarters. Kids and families meetings, and able to host a variety of grant-funded are invited to take part in hands-on educational activities, watch PBS KIDS events events in the new space. In March, we programs, and visit with special guests held Daniel Tiger’s Be My Neighbor straight from PBS! Major funding for • Second Saturday: Day, which hosted over 200 families Second Saturday Kids Days is provided 1,322 attendees who donated 1,061 books to our book by The DiMarco Family Fund of The drive to benefit the Van Buren Center. Columbus Foundation. • Daniel Tiger’s Throughout the summer and well into Be My Neighbor winter, we hosted several meetings Day: 200 families of the Ohio Learns 360 cohort, which attended the in- included our counterparts from the PBS Kids STEAM Kits person event to other 7 Ohio PBS stations as well as WOSU Classroom was selected as one collect their activity 104 educators who attended our train- of 25 PBS stations to engage families, kits; 80 families the-trainer sessions. caregivers and community partners with attended the virtual learning resources through PBS KIDS component. 1,061 WOSU Classroom has partnered with STEAM Kits, which was supported by books donated SOITA and CET PBS, our counterparts the CPB Digital Innovations Grant. The in Dayton, to update our shared PBS KIDS STEAM Kit program is a 6-week • Ohio Ready to Learn: virtual professional learning platform, family engagement experience exploring 40 workshops attended by 701 Teacher Campus, with all new content designed to fit the busy schedules and Drawing with Mr. J Science, Technology, Engineering, Art, Math (STEAM) concepts. participants who serve a total of unique needs of PreK-12 educators across Ohio. In an effort to make this Season 3 14,998 children valuable content accessible to all Eight new episodes, along with a school districts, we formed the Teacher companion guide for educators, Campus Community of Learning were released with season three of Initiative to offer unlimited access Drawing With Mr. J. DANIEL TIGER’S NEIGHBORHOOD © 2012 The to all live and self-paced courses to Fred Rogers Company. All rights reserved. participating school districts. 14 wosu.org/classroom wosu.org/classroom 15
89.7 NPR News 2022 WOSU A Landmark Year 89.7 News and Public Affairs 2022 Public Media was a landmark year for 89.7 NPR “Truth matters. I Diversity News and the WOSU News Team get my truth from - we emerged from below the NPR on WOSU. Programming earth’s surface. After 50 years in the WOSU matters.” Review basement of the Fawcett Center, the -Larry McClatchey newsroom moved to the second floor WOSU curates of WOSU’s new headquarters and programming from made its first broadcast in April. “I just love NPR PBS and NPR, which and I really reflect the complexity The state-of-the-art studios and new appreciate the and diversity of our collaborative space have energized diversity. The new country and our world. members of the news team. Through coverage is such a It also produces such the transition, our service to the programming focused on audience remained strong. Rethinking Elections Dialogue quality.” central Ohio. -Anne Wayant Explores Alternatives News hosts and reporters provided extensive coverage of the 2022 With the nation so deeply polarized and candidates racing to their parties’ extremes, “All my radio WOSU Radio campaign, redistricting fights, debates some are looking for different ways to run elections and pick those who represent needs is an on/off Programming All Sides button, a volume over abortion and other issues. us. November’s edition of Dialogue, presented by WOSU and OSU’s John Glenn with Ann Fisher is a All Sides with Ann Fisher provided College of Public Affairs, explored many options – from the simple to the extreme. knob and 89.7 on two-hour local news talk listeners with thoughtful Moderator Mike Thompson and an expert panel examined top-two open primaries, the display and daily program aired on conversations of the biggest issues Award-winning journalist Clare ranked choice voting, ending gerrymandering, and abolishing the Electoral College. I’m good to go” 89.7 NPR News and the facing Central Ohio. WOSU and NPR Roth was chosen to lead The It was an engaging discussion that left everyone with something to think about. WOSU Ohio TV channel. -Lawrence provided live special coverage of the Ohio Newsroom, becoming the Here are programmatic January 6th hearings, the Dobbs first managing editor to take Watkins examples of one-hour decision, the war in Ukraine and other the editorial reins for Ohio’s programs related to events. It all pushed 89.7 to the top of largest daily statewide news diversity. Columbus radio ratings. collaborative. Roth, a seasoned • Art and Social Change journalist, will coordinate the WOSU and OSU’s John Glenn College journalistic work of Ohio’s 2022 Top Story – Intel Comes To Ohio • Police Scrutiny in the of Public Affairs continued their network of public radio Era of Social Justice Rumored for months, the blockbuster deal partnership producing the popular newsrooms to cover the many was announced in the first days of 2022. Intel • Women Running and informative Dialogue series. After “news deserts” in the state that Corporation would spend up to $20 billion to build for Office a year and a half of virtual events, typically don’t have coverage two microchip factories in New Albany. The factories Dialogue resumed in-person sessions and pull stories that would not could create 3,000 jobs, with a promised average • Columbus’ Generational Black at WOSU’s Ross Community Studio. have otherwise been told, and salary of $130,000. The project did not come Owned Businesses Among the topics discussed: Inflation, share them statewide. without significant government help. Ohio and local Critical Race Theory, The Ukraine governments chipped in $2 billion dollars in incentives • Racial Inequality Crisis, The Great Resignation, A Post- to lure Intel to Central Ohio. Intel executives say in Healthcare federal incentives will allow it to build even more Roe Ohio, Ohio’s New Economy, and • Speaking Rethinking Elections. factories, bringing the total investment to $100 billion. about Race The project could transform Ohio’s economy, possibly creating a Silicon Heartland, centered in Columbus. • Hispanic Ohio 16 wosu.org/news wosu.org/news 17
Classical 101 Signing On “We listen 24/7, literally. We love all the music.” JUXTA - Robert Sholis “Love listening to Christopher Purdy in the morning! He’s the best!” -Linda Schellkopf WOSU presented a world premiere in our new concert The title refers to the Black Codes of post-Civil War “I enjoy many series JUXTA. Made possible by funding from the America, a series of laws designed to limit the freedom Johnstone Fund for New Music, the JUXTA concert of African Americans. Black Odes celebrates the of the programs brought together some notable Columbus creatives. creative space where that freedom may be found. throughout the Black Odes: A Reclamation Suite was a newly “(The challenge was) to create a ‘reclamation suite’ day and night commissioned work by Mark Lomax II and Scott Woods, that really is focused not on pain and trauma but and appreciate with visual art by Duarte Brown and an exciting on joy, and forgiveness, redemption,” said composer the hosts and Beginning with Beethoven performance by the Urban Art Ensemble on stage in the Lomax. “So we’re reclaiming that space.” their interesting Ross Community Center. knowledge of Classical 101 signed on in the new Regular broadcasts like Music in WOSU Public Media headquarters on Mid Ohio, ProMusica Chamber the music and February 23 with Kent Teeters on air Orchestra, Columbus Symphony, and composers. Thank playing Beethoven’s Fifth Symphony. Chamber Music Columbus in Concert you so much.” The other hosts quickly followed suit, strengthen our ties to the local arts -Jean Cossey and we began to explore ways to community. Concerts at Ohio State fill the new space with music. Also showcase performances from the in the Ross this fall, the VIVO Music music ensembles at OSU. Festival gave the first full classical On average, more concert in our new space with Beer For our fall membership drive, than 170,000 and Beethoven. Violinist Stephen Classical 101 partnered with the Mid people listen to Spottswood also played on our rooftop Ohio Food Collective to help provide Classical 101 each terrace as part of an ongoing video meals for our neighbors facing week, and for more series that Jennifer Hambrick has hunger. Our members helped us than 60% of them, been producing, featuring music provide more than 2,000 pounds of Classical 101 is throughout our building. Tubist Tony food. Christopher Purdy and Jennifer Photo credit••••• Photo credit Jennifer Hambrick their first-choice Zilincik explored the acoustics in our Hambrick are much in demand around station. back stairwell, members of Chamber the area as speakers, emcees, hosts Brews performed in the 2nd floor and adjudicators. They are trusted New Perspectives Harpist Alix Raspé-Gray was the first to perform in the gorgeous collaboration space. Those videos and faces of Classical 101 in acoustics of our new Performance Studio. more live online at wosu.org/classical. our community. Classical 101 offered a new series of radio programs called New Perspectives: From Bach to Biggie hosted by Stephen Spottswood. Audiences loved it and there are plans in the works for more episodes. 18 wosu.org/classical wosu.org/classical 19
WOSU TV TV Top Local TV Production 5 Rated Programs for Local Programming We saw changes in the Columbus market with Broadband Only 2022: Homes reaching 30% by the end of the year. WOSU TV was added to the Direct TV Streaming service, making our services available on two streaming platforms including YouTube. Our Saturday Benjamin night line-up of British comedy and mystery series was the Franklin highest viewed night of the week. All Creatures The WOSU TV content team went back into full swing in 2022 and had 4 local series season premieres in the fall. Great and Small on This year the Columbus Neighborhoods Masterpiece team was able to take advantage of the new WOSU headquarters by transforming Call The the History Lobby in the Lower Level to record host wraps with Charlene Brown and Javier Sanchez. Midwife Broad & High premiered its 10th season on Finding Your WOSU TV in 2022, and Broad & High’s new Roots producer Carrie Beyer didn’t miss a beat. Along with producing new artist profiles and Kate’s Agatha Quick Bites, the Broad & High team was busy Christie’s Poirot in the new Ross Community Studio hosting local bands for Broad & High Presents. QED with Dr. B premiered its 2nd season with all new shows focused on cutting-edge scientific “Thank you for research. This year the QED with Dr. B team bringing great traveled to the Johnson Space Center to get an Viewership content to southern Ohio! ” up-close look at astronaut training. Host Dr. Frederic Bertley and co- host Diana Bergemann moved their host wrap location from COSI The viewership of WOSU and PBS on- - Adrienne Boggs into the new Ross Community Studio this year. demand videos continued to grow at record rates in 2022. Most Watched Viewership of PBS general audience On-Demand Programs and WOSU Passport, the member- benefit video library, combined to 380,000 Columbus on the Record Gets New Look Through Collaboration Among WOSU Viewers: record 1.8 million video streams in households , All Creatures Great and Small 2022. This marked a 70% increase over on average, Three departments came together to refresh the look of WOSU the previous record set in 2021. TV’s weekly political show, Columbus on the Record. WOSU’s PBS NewsHour listen to marketing team and journalists worked with TV producers to NOVA WOSU-TV develop on-screen graphics and set elements, select new theme music, and produce a fresh open. The result is a look that matches Sanditon each month WOSU’s state-of-the-art new headquarters. Antiques Roadshow 20 wosu.org/tv wosu.org/tv 21
Digital WOSU Digital Year in Digital Ten Most-Read Stories on wosu.org in 2022 Impact Metrics “Really appreciate 3.3 million webpage 1. Ohio bill would allow pregnant unbiased news pageviews people to sue men for unintended pregnancies perspective! And 275,000 podcast great local news.” downloads Curious Cbus continued to explore the University landscape architecture 2. Suspicious fire destroys plans for a -Anastasia Snyder audience’s curiosity in 2022. Curious students who collaborated with a contested assisted living facility in 1.8 million PBS videos Cbus is a digital-first written series group of engineers to design and a Dublin neighborhood viewed that also provides content for 89.7 NPR build the 16-foot monoliths to finally “Great web News, Columbus Neighborhoods and answer this question. 3. Columbus police provide update interface, 23 million PBS Kids digital video platforms. after 5-month-old recovered attractive and on-demand videos Curious Cbus also completed ground- following Short North abduction; usable.” streamed Since the series started in 2016, breaking reporting on Sherman officers searching for second child Curious Cbus has received more Hamlin Guss, who was the first Black -Jeffrey August 35 million minutes of questions about three mysterious graduate of Ohio State University 4. William Husel found not guilty in content viewed on stone monoliths alongside Interstate in 1892; QUBE which was an ahead one of Ohio’s largest murder cases WOSU Passport 70 and near Scioto Audubon Metro of its time cable service that started “I just enjoy Park than anything else in the city. in Columbus in 1977; as well as the 5. One baby recovered, another listening to the 1.1 million WOSU mobile It took a while to fully unearth their history of Columbus first shopping still missing after Short North app sessions of over 30 story, but we discovered the pillars malls. abduction programs and minutes were part of an art installation to get accurate created in 1989 to beautify the land Learn more about Curious Cbus and 6. Gahanna police say Short North information on 2.5 million website visits surrounding a newly-built electrical submit your own question at kidnapping suspect threatened the news. It is substation. We talked to Ohio State wosu.org/curious. to take another baby in custody an asset to the 4.3 million total listening dispute community.” hours on the WOSU -Richard & radio livestream 7. Two Columbus residents set to after showing remarkable capability open the city’s first sober bar Monica Merkel in the initial Digital Immersion Program in 2021. As a part of this 8. The history of Columbus’ first program, Leticia developed processes shopping malls for streamlining the uploading of Video producer Leticia Wiggins digital video by the TV producers to 9. Curious Cbus: What are the three completed PBS’ Digital Immersion several digital platforms. monoliths near Scioto Audubon Advanced Program in October. To Metro Park cap off the program, PBS invited her Leticia is the third WOSU staff and the other program participants member to participate in the Digital 10. Ohio Election Results: 2022 to the new PBS headquarters in the Immersion Program since it started Statewide Races Washington, D.C. in 2017. Leticia was invited to join this program, which included enhanced mentorship and leadership coaching, 22 wosu.org/digital wosu.org 23
Events WOSU Community Retirements Engagement Tom Rieland In over 19 years as General Manager at WOSU Public The Sandy and Andy Ross Community Studio Media, Tom Rieland re-invigorated our commitment located within the headquarters at WOSU to local programming, redoubled WOSU’s local news provides a community space for the public, mission, and re-imagined our educational role. He led University community, and all Central Ohio. many community collaborations, such as WOSU@ COSI, and directed the creation of our $32 million headquarters. “Tom Rieland has positioned WOSU WOSU can provide a full multimedia for sustained success,” said Jay Kasey, Ohio State’s experience including livestreaming senior vice president in the Office of Administration capabilities. Our team is ready to help you and Planning. with your meeting needs. If you are interested in using this space for a community event, contact us at Ohio Poetry Out Loud 2022 State Brent Davis 614-292-9678. Championship 3/4/2022 Arts, Life, and Culture Content Director Brent Davis retired in August, 2022, having served at WOSU for League of Women Voters Voter Registration 18 years and for 37 years in public broadcasting. Week 3/21-24/22 Columbus on the Record, Broad & High, and Columbus Neighborhoods– three of WOSU’s longest-running and most popular local programs– were created The International Live Events Association during his tenure, and still air. Davis also supervised (ILEA) Regional Meeting 5/10/2022 Classical 101 and hosted and produced events for The Bluegrass Ramble. Michael Wilkos, United Way of Central Ohio: Demographics in Columbus 6/29/22 VIVO Music Festival, Beer and Beethoven Dave Carwile 9/1/2022 David Carwile served many vital roles in his 36 years with WOSU, including Director of Radio Programming Articulation 9/23/2022 and then Station Manager for WOSU Radio. As Senior Director of Planning and Initiatives, he led first-in-the The Big Table 10/6/2022 nation projects in digital radio and TV datacast-based public emergency alerting systems. During his WOSU UN World Food Day + Ohio Food Policy tenure, Carwile also volunteered as Announcer for the Summit 2022 10/16/2022 Ohio State Marching Band. He continues to serve as the Administrator for the Ohio Education Television OSUWex Med Presents: Wall Street Journal Stations group. writer Greg Zuckerman 10/27/2022 Leadership Columbus 11/17/2022 24 wosu.org/events wosu.org 25
Friends Board Awards “We appreciate Friends of WOSU Board WOSU’s Winning Team WOSU programming, thank you for the Regional EMMY® Awards efforts to offer a in 2022 wide variety of Drawing with Mr. J features.” Category: Short Form Content -Tim Lawlis Broad & High: American Sign Museum Friends Board Category: Short Form President: or Long Form Content Betsy Pandora Vice President: Broad & High: Erik Farley The Art of Traditional Mexican Cartonera, Secretary/Treasurer: Erin Davis Shedd New Friends of WOSU Category: Arts/Entertainment - Short Form Content Kyle Anderson Craig Friedman Courtnee Carrigan Vice President, Regional Broad & High Congratulation to Stacia Johanna DeStefano Communications, The PNC Category: Magazine Program Hentz for being named Financial Services Group the Public Television Erik Farley QED with Dr. B: Programmers’ Association James Ferguson Nora Gerber The Science of Taste Programmer of the Year. Craig Friedman Executive Director, University Stacia was recognized Nora Gerber District Organization The Friends of WOSU Board, an advisory QED with Dr. B: during the APT Marketplace Mac Joseph group of Central Ohio citizens, has been an Exercise dinner. The award recognizes Julie Keckstein Jennifer Monnin important liaison between WOSU Public Category: Environment/Science - superior programming Ray LaVoie Vice President, Marketing Media and the community since 1973. Long Form Content leadership based on solid Integration, Nationwide Category: Health/Medical – Nielsen audience ratings, Trip Lazarus The board serves as a link to and from Long Form Content service to the station and Kurt Lykins Marshall Shorts the community-at-large. Directors share service to the programming Melissa McHenry Principal, Artfluential information and opinions on issues and community. Jennifer Monnin community needs, advise on appropriate Christine Mortine Leisan Smith programmatic approaches, and volunteer at Betsy Pandora* Chief Equity Officer, community and WOSU events. In 2022, the Curious Cbus Awarded 2022 Champions Columbus School for Girls Friends Board was excited to introduce new Stacy Rastauskas of Curiosity Award Bill Schiffman standing committees including outreach, Shiloh Todorov experiences and development and will The “This Wouldn’t Have Been Covered Otherwise” Editorial Award Erin Davis Shedd* Development & utilize these committees to engage non- was awarded to WOSU for history reporting on the first Black graduate Marshall Shorts Communications Director, Board members in a volunteer capacity. of OSU and same-sex marriage statutes. The Champions of Curiosity Leisan Smith Move to Prosper Awards is Hearken’s celebration of community listening, community Shiloh Todorov building, and needs-based service approaches that make the world a better place. 26 wosu.org wosu.org 27
DEIA Team Mission WOSU DEIA Statement Progress Create and foster a workplace where The WOSU Diversity, Equity, Inclusion Diversity, Equity, & Accessibility (DEIA) Team strives to Inclusion and help create and maintain a workplace Accessibility are at environment that is welcoming, safe, the forefront of our and equitable. The team helps produce organization and and implement policies, trainings and practices. safe spaces that positively impact the overall culture, education and Team Vision accountability of WOSU to all aspects Statement of DEIA. Our team highlights in 2022 include: Left to right. Casey Paris, Leticia Wiggins, Debbie Provide vital support Holmes, Cheryl Dring. to WOSU Public • Staff Lunch and Learns with Media in advancing community partners, such as Our team continues to focus on a culture of Diversity, Columbus Cultural Orchestra and efforts that will have the strongest 2022 Higgy-Tyler Equity, Inclusion and Columbus Gives Back, to help educate and longest lasting impact on the Accessibility. staff on various DEIA related topics organization. The work that goes into Award: that directly correlated to WOSU’s not just creating, but maintaining a impact on the community. more diverse, inclusive, equitable and Casey Paris accessible workplace is constant and • An internal DEIA Podcast featuring always top of mind in our planning Congratulations to Casey Paris, the Members of the DEIA staff spotlights, monthly challenges and goal setting. We will continue 2022 recipient of the WOSU Higgy/ Team include Casey to encourage inclusion and belonging, to build on our 2022 highlights as Tyler Award. Paris (Radio) serving and a rundown of DEIA related well as implement new objectives for as Team Chair, Cheryl campus and community trainings. 2023. The DEIA Team has the utmost The Higgy/Tyler award honors an Dring (Classical 101), confidence in WOSU’s unlimited outstanding employee for their Debbie Holmes (News), • Partnership with The Ohio State potential to foster a workplace contribution and service to WOSU Casey Paris George Levert (TV), University Office of Diversity & where Diversity, Equity, Inclusion & Public Media. Service can be extended Leticia Wiggins (Digital), Inclusion to offer Inclusive Hiring Accessibility are at the forefront of over a long period of time or be Jaclyn Reith (Corporate Practices Training to all staff, coupled our organization and it’s practices and project oriented. The award is given In addition to the demands of her job “Thanks for Support), and senior with an ongoing evaluation and remain grateful for the opportunity to for exceptional accomplishments, and her exemplary performance of being such a director Mary Alice update of policies and procedures serve WOSU in this capacity. demonstrated excellence, these tasks, Casey also is the lead of great part of our Akins (Business). directly related to WOSU’s hiring. commitment, and service to WOSU WOSU’s DEIA Committee formed in Public Media. 2020. Casey has held a longstanding community!” The team is supported • Joint efforts with other OSU commitment to diversity as a member -Wendy Hepker by WOSU Board Administration & Planning Units As the Radio Traffic Coordinator, of OSU A&P’s Diversity Council since Member and Raising the to develop DEIA related events and Casey’s main role in the Radio 2018 and was named chair in 2022. Bar Performance Group trainings available to other units Operations and Engineering CEO, Courtnee Carrigan. outside of WOSU. department is to schedule programing The WOSU Friends Board awards and other on-air elements for both a cash gift of $3,000 to the winning 89.7 NPR News and Classical 101. recipient. 28 wosu.org/about/diversity wosu.org 29
Fiscal Year 2022 Highlights WOSU Public Media 2021-2022 A review of WOSU Public Media’s fiscal year ending June 30, 2022, shows a FINANCIAL REVIEW M A K E Y O U R I M PA C T relatively flat year-to-revenue. WOSU continued to increase in overall MEMBERSHIP: Gifts made to continually sustain the programming and day- to-day operations of WOSU membership revenue, as well as showed increases in In-Kind/Donated Services from the Ohio State University, Broadcast LEADERSHIP GIFT: Gifts from individuals (usually paid over a multi-year 2022 OPERATING Educational Media Commission and pledge) to support a specific program or initiative at WOSU State and Local funding increased due to REVENUE: the awarding of an Ohio Department of Education Grant for WOSU Classroom. $17,512,000 PLANNED GIFT: Any giving related to an individual’s estate planning, While these line items showed an including bequests, charitable remainder trusts and annuities; many increase, they are offset by the loss on supporters utilize planned giving to make a larger gift than is possible WOSU’s overall investments in FY22, as during their lifetimes well as the finalization of the FCC Repack project and conclusion of the federal COVID assistance programs. DONOR ADVISED FUND: A fund established at a community foundation Community Funding 36% $6,308,000 or brokerage where a donor gives money to the fund and usually receives Of note, in 2022 the Thomas Rieland Earned Revenue 23% $4,029,000 an immediate tax deduction; the donor can then recommend grants from Endowed WOSU General Manager fund Federal Grants 16% $2,876,000 the fund over time to WOSU was established and is recognized in the The Ohio State University 9% $1,581,000 Earned Revenue category showing an State and Local Grants 9% $1,495,000 unusual and one-time earned revenue In-Kind Support 7% $1,223,000 IRA CHARITABLE ROLLOVER: The gifting of a required distribution for an increase. Individual Retirement Account, this can often have positive benefits for an individual’s tax liability A diverse mix of revenue streams is important in an environment of reduced federal, state and university support. STOCK TRANSFER: The direct gifting of a security, which is then sold by the Fiscal year 2022 was a transition year 2022 OPERATING university to generate income, this can often have positive benefits for an as WOSU moved into new facilities and individual’s tax liability began to operate with a fiscal model EXPENSES: that includes new operational expenses. WOSU staff returned to the new building $11,915,000 CORPORATE AND FOUNDATION GIFT: Support provided by in September 2021 and therefore corporations or foundation for on-air underwriting, philanthropy or event/ were utilizing the building at a higher production sponsorship capacity which in turn increased costs related to utilities and maintenance. Additionally, the return to a post-COVID MATCHING GIFT: A gift from an employer that matches a gift made by an normalcy saw WOSU promoting the employee of that organization, this is a great way to increase the impact of building and all its assets which incurred Content, Programming, Distribution 55% $6,504,000 your philanthropy! additional marketing and event costs. General and Administrative 25% $2,962,000 These expenses are expected to translate Fundraising 17% $2,080,000 into future increased earned revenue. Promotion and Marketing 3% $369,000 VOLUNTEER: Donate your time and talents to help WOSU Public Media. WOSU Public Media continues to target the growth of its annual membership, Contact the WOSU Office of Advancement to discuss your impact: program support, major giving, planned Data Source: Audited Financial Statements from Forvis LLP for fiscal year ending June 30, 2022. gifts and grant revenues. Not included: annual dWWepreciation costs and revenue from the capital campaign. WOSU Public Media posts it’s entire audited financial statement online athttps://wosu.org/about/ 614-292-9678 | advancement@wosu.org reports-to-the-public/. 30 wosu.org/about/reports-to-the-public
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