2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica

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2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
2021               WHERE INNOVATION MATTERS.
14–20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER

#agritechnica

www.agritechnica.com/en/
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
WELCOME TO                                      At the world’s leading trade fair for agricultural machinery, all leading companies of
                                                the industry will present their products and innovations. The AGRITECHNICA is the

THE WORLD’S NO.1
                                                showcase for the global agricultural industry and a forum for future questions of
                                                crop production. The AGRITECHNICA is organised by the DLG (Deutsche Land­-
                                                wirt­schafts-Gesellschaft – German Agricultural Society). You can be part of it!

              10 REASONS TO PARTICIPATE
    WORLD‘S LEADING TRADE FAIR
1   WITH A PROFILE
    All market leaders at one location
                                                    6       CONVINCINGLY INNOVATIVE
                                                             Industry leaders present their global innovations

    SIZE WITH QUALITY                                       MEETING PLACE FOR GLOBAL BUSINESS
2   23 exhibition halls or 391,000 m2
    of exhibition area
                                                    7       94.000 visitors are planning investments
                                                            of over Euro 0.5 million

    INTERNATIONALER HOTSPOT                                 INTERNATIONAL MEDIA PRESENCE
3   62% of exhibitors and 31%
    of visitors come from abroad
                                                    8       World-wide reporting by journalists
                                                            from 50 countries

    FIRST-CLASS CUSTOMER POTENTIAL                          NETWORKING & KNOW-HOW
4   447,000 visitors, 62%
    from agricultural and forestry sectors
                                                    9       Unique DLG technical programme with
                                                            300 forums, conferences and special shows

    100% AGRICULTURAL MACHINERY                             SYSTEMS & COMPONENTS
5   The entire world of crop production –
    from cultivation to harvesting to storage
                                                   10       The B2B market place of the supplier industry,
                                                            compact in 4 halls
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
CONVINCING
FACTS
                       97%     of exhibitors evaluate                    84%      of exhibitors are satisfied with
                       the AGRITECHNICA positively                       the professional qualifications of the visitors

                                                                                               Trade visitors according
                                                                                               to industry sector
                                                                                                                                                 222,100
        2,803                                           447,000
                                                                                               Farming

          exhibitors                                        trade visitors                     Contractors                                          29,500
  62% international                                149,000 visitors with                       Forestry                                             21,450
          companies                               definite investment intentions
                                                                                               Industry                                             48,300
                                                                                               Trade/Distribution                                   19,700
                                                                                               Handicraft/Workshop                                  11,600
                                                                                                                                                    13,900
  23                                                    140,000
                                                                                               University, College/Vocational training
            exhibition halls
                                                                                                                                                    14,300
  or   391,000 m2                                       international visitors                 Agricultural Consulting/Organisations

       of exhibition area                               from   144 countries
                                                                                                                    Source: Visitor full registration. FKM-tested.
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
THE FUTURE OF AGRICULTURAL
MACHINERY IN 23 HALLS

TRACTORS & TRANSPORT                          STORAGE                                                  KNOW-HOW
Tractors, farm and front loaders, conveyors   Crop processing, conditioning & storage solutions        Associations, federations, organisations,
                                                                                                       academic & research institutes, farm management
SOIL & SEED                                   DIGITAL ASSISTANCE
                                                                                                       consulting & services
Tillage equipment, drills & planters          Electronics, agricultural software & precision farming
                                              systems                                                  TRADE & SERVICES
HARVEST
                                                                                                       Workshop equipment & services, used machinery
Combines, forage & root crop harvesters       FARM INPUTS
                                                                                                       trading
                                              Seeds, fertilisers, pesticides, fuels & lubricants
CROP PROTECTION & CARE
Machinery & equipment for crop protection,    FORESTRY
crop care and fertilising                     Forestry equipment, municipal equipment,
                                              equipment for landscape management                       Systems, modules, components, accessories for
                                                                                                       agricultural technology and off-highway sector
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
INTERNATIONAL MEETING PLACE
FOR CROP PRODUCTION

DLG-SPECIALS                          DLG “TECHNOLOGY” TALK WORKSHOP LIVE                                            DLG-AGRIFUTURELAB
DLG-FORUMS                            CONFERENCES           DLG-CAMPUS & CAREER                                      FARMING SIMULATOR LEAGUE

    DLG. OPEN NETWORK AND PROFESSIONAL VOICE
                                                                              AGRITECHNICA. YOUR STAGE.
    Collaborating with experts around the world in an open network,
                                                                              Become a content partner in the technical programme!
    DLG develops future-proof solutions to meet the challenges faced by
    farming, agribusiness and the food sector. It organises internationally   Call for papers
    leading trade fairs AGRITECHNICA, EuroTier, EnergyDecentral,
                                                                              Together with partners, the DLG offers a top-class technical programme for
    DLG-Feldtage, DLG-Waldtage and PotatoEurope, as well as a large
                                                                              providing specific information and for networking. 300 forums, conferences and
    number of events world-wide. DLG’s quality tests for food, agricultural
                                                                              special shows make the world’s leading trade fair an important forum for the
    equipment and farm inputs are world leaders. Through its professional
                                                                              future. The central questions of modern crop production and agricultural
    work and its network of experts, DLG continually provides new impulses
                                                                              technology are presented and discussed here.
    for practice. www.DLG.org
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
YOUR INNOVATIONS –
WE RECOMMEND THEM
AGRITECHNICA INNOVATION AWARD                                                    SYSTEMS & COMPONENTS Trophy – Engineers‘ Choice
The most important innovation award of the agricultural machinery sector.        Innovative components and systems presented with awards by
An innovation commission appointed by the DLG awards prices in gold and silver   development engineers.
for the most convincing innovations.

REGISTER YOUR INNOVATIONS STARTING MAY 2021
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
POWERING
BUSINESS

SPONSORING                                SCAN2LEAD                                       AGRITECHNICA-APP
We offer individual sponsoring            Record your contacts at the trade fair stand    Put your company and products digitally in
 possibilities so that you can use your   digitally at the press of a button and update   scene. Use the innovative AGRITECHNICA app
trade fair presentation even more         them via your personal online portal.           with theme routes and match-making.
effectively for advertising.
Please contact us: s.busse@dlg.org        Please contact us: ticketing@dlg.org

                                                 AUSSTELLER-SERVICE-PORTAL                         HOTEL-SERVICE
                                                     Book and manage your trade fair          Book your stay during the trade
                                                  presentation quickly and conveniently            fair via our partner:
                                                   with our Exhibitor Service Portal
                                                                                                     Hanno Fair Event
                                                                                             Hannover Marketing & Tourismus
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
PLEASE CONTACT US!
                                                                                                                      agritechnica@DLG.org | Tel. +49 69 247 88-900
                                                                                                                      WORLD-WIDE: www.agritechnica.com/contact

IMPORTANT DATES                                                                                                                       NORTH 2
                                                                                                                                                   NORTH 3

                                                                                                     WEST 3                            NORTH 1
Starting 1 November 2020 Registration at www.agritechnica.com/onlineservice

 1 February 2021 Deadline for stand registration and                                                                                                         EAST 2

		 start of hall planning

 Spring 2021 Stand confirmation including hall map
		 and invoice available online

     May to October 2021 Service orders online

            30 June 2021 Registration deadline for AGRITECHNICA Innovation Award                                            FUTURE
                                                                                                                            LOUNGE

    6 - 13 November 2021 Set-up                                                             WEST 2

  14 - 20 November 2021 AGRITECHNICA, Hanover Trade Fair Grounds

                                                                                                              P35
  21 - 26 November 2021 Take-down                                                                                     P34
                                                                                                                      P33
                                                                                                                    P32
                                                                                                                                                                 EAST 3
                                                                                   WEST 1
                                                                                                                                     P11

                                                                                                                                                 SOUTH 1

               DLG Service GmbH                                                    FOLLOW US
               Eschborner Landstrasse 122                                          #agritechnica
               60489 Frankfurt am Main
               Germany
               Info@DLG.org • www.DLG.org
2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica 2021 WHERE INNOVATION MATTERS - 14-20 NOVEMBER, HANOVER, GERMANY I PREVIEW DAYS 14/15 NOVEMBER - Agritechnica
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