2021 Totally Hayward Member Benefits - hayward-pool ...
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Catch their eye, every time. Pull your customers in with intriguing, educational point-of-purchase displays that’ll keep your sales moving in the right direction— forward. From large showroom setups to small- space solutions, we have a variety of options to suit your needs, including: » Lightboxes with » Counter mats duratran options » Counter cards » Banners » Product cards » Posters » Hang tags » Product cutaways » Promotional videos » Window decals » Interactive sales tools UNLOCK THE NEXT LEVEL OF BACKYARD LIGHTING CONTROL. When you pair ColorLogic LED lights and water features ® with Omni controls, OmniDirect mode gives you additional color options, dimming and more—right from your phone. Visit hayward.com/colorlogic to see amazing pool transformations. ONLY FROM 3+ YEAR PARTS & LABOR POOL PROS WARRANTIES COVERAGE Hayward, Hayward & Design, the H logo and ColorLogic are registered trademarks of Hayward Industries, Inc. © 2020 Hayward Industries, Inc. DURATRAN ONLY FROM 3+ YEAR PARTS & LABOR POOL PROS WARRANTIES* COVERAGE *When purchased from a Totally Hayward® Partner POPEXRTBAN20 RETAIL BANNER
MERCHANDISING Hayward, Hayward & Design and the H logo are registered trademarks and VS Omni is a trademark of Hayward Industries, Inc. All other trademarks not owned by Hayward are VS OMNI. UPGRADE YOUR PUMP. the property of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties. © 2018 Hayward Industries, Inc. ™ TRANSFORM YOUR POOL. 86˚F VS Omni is the easiest way to add smart control to new or existing pools & spas.* PUMPS DESIGNED FOR PEACE OF MIND » Save up to 90% on energy costs » Significantly quieter PUMPS HEATER LIGHTS SALT SYSTEM CLEANER WATER FEATURES SPA high-speed operation Control Adjust Change colors Monitor salt & Schedule Control lighting Switch to » Extended warranty included speed temperature & set themes set chlorination cleaning & themes spa mode (up to 4 years) To learn more, visit Hayward.com/VSOmni “ALEXA, ASK HAYWARD® TO TURN ON THE SPA.” VS Omni works with popular home automation systems like Amazon® Alexa, Elan®, Nest, Control4® and Creston®. *Purchase of two additional Smart Relays may be required for additional control **Save up to $1500 per year on energy costs versus single-speed pumps POPVSOMCM18 COUNTER MAT PRODUCT CUTAWAYS NEW Forget the net, leave You choose, we clean. Cleans carefully Easy management of the skimming to us. Skim the top surface or and completely. dirt and debris. clean the bottom/walls. TriVac700_DisplayHeadSign_16.indd 1 1/12/16 8:29 AM SAVE UP TO 90% SAVE UP TO $ 1,300 PER YEAR ON ENERGY COSTS ON ENERGY COSTS Super Pump VS ® TriStar VS 950 ® »»» Variable-Speed Pump Variable-Speed Pump Touch pad Touch pad control can be control can be wall mounted wall mounted SIMPLE, AFFORDABLE BEST IN CLASS ENERGY QUIET OPERATION UPGRADE EFFICIENCY UNMATCHED RELIABILITY ENERGY-EFFICIENT DESIGN WORKS WITH ANY » Easy, drop-in upgrade » Super Pump VS 115V is the most energy- » Superior hydraulic design AUTOMATION SYSTEM efficient variable-speed pump of its kind makes Super Pump VS pumps » Chemical-resistant » Sized for any application, » Operates in standalone Viton® seal including upgrading most single- » Operates in standalone mode or connected to any according to EPA ENERGY STAR testing incredibly quiet, especially at » 4-year standard warranty speed high performance pumps mode or connected to any automation system » Available in both 230V and 115V models lower energy saving speed up to 3 HP automation system Hayward and Super Pump are registered trademarks of Hayward Industries, Inc. © 2018 Hayward Industries, Inc. » hayward.com » 1-888-HAYWARD ENERGY STAR is a registered mark owned by the U.S. government. Hayward and TriStar are registered trademarks of Hayward Industries, Inc. © 2017 Hayward Industries, Inc. » hayward.com » 1-888-HAYWARD ENERGY STAR is a registered mark owned by the U.S. government. All other trademarks not owned by Hayward are the property of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties. PRODUCT CARDS Robotic Pool Cleaners AquaVac 6 Series MAINTAINS CONSTANT SUCTION POWER SpinTech filterless TM technology eliminates clogs EASILY NAVIGATES ANY POOL SURFACE ® HexaDrive adaptive TM traction expertly climbs and thoroughly scrubs walls »»» EMPTIES AND RINSES ITSELF A TouchFree debris TM canister means youʼll never have to touch the mess Wi-Fi App (650 model only) POPAV6HT18 HANG TAG INTERACTIVE SALES TOOLS
Open a folder. Close the sale. Package sales materials in a professional, personalized way with custom folders your sales team can leave with prospective customers. With lots of designs to choose from, it’s easy to find a look-and-feel that fits your brand. The ordering process is simple: just choose your design, provide us with your logo and we’ll ship them directly to you.
Dream a little dream for you. ristine POOL SERVICSerenity E & REPAIR PoolINC.& Spa is a family owned business that has provided the best selection and services for all your pool and spa needs. Our goal at Serenity Pool & Spa is not to simply build a fine www.pristinepo olserviceinc.com Swimming Pool but build a relationship for life! A Swimming Pool is only as good as the materials and workmanship that go into it. We BRANDING will use the finest components available when we build your beautiful new Swimming Pool, and our workmanship is unsurpassed in the industry. Ask any of our referrals; you will be pleased with what they have to say. We hope you choose to reward us with your trust. Thank you for your interest in Serenity Pool & Spa, Tommy & Amanda Myrtle Serenity Pool & Spa 340 W. Reservoir Road, Woodstock, VA 22664 540-459-POOL (7665) www.poolsbyserenity.com A HAYWARD COMPANY ©2006 Hayward Pool Products, HSPP-TDPF-06 Inc. SWIM KING of Ulster SERENITY POOLS & OUTDOOR LIVING Builder & Outdoor Living d Swimming Pool Custom In-Groun 832-900-7946 m oolshouston.co www.serenityp olstx m/serenitypo –Pinterest.co olsOutdoorLiving lsHouston.WordPress.com m/SerenityPo –SerenityPoo –Facebook.co lsTX –Twitter.com/SerenityPoo 1885 Hwy. 99 N. Tel: 541.688.1090 Eugene, OR 97402 • www.emerald pool.com Industries, Inc. ©2010 Hayward www.hayward.com Poole&than dreams, Spa Building mor tionships! building rela Industries, Inc. ©2010 Hayward www.hayward.com SUNKISS POOL recls isio PPoo n & Spas S “Not Just Another Pool…It’s Your Pool” Pools ..It's Your Pool" 096 18 YOUR POOL IN PERFECT HARMONY
Turn information into inspiration. The best collateral does more than just explain— it engages and empowers. Marketing materials from Hayward® are a fun and effective way to continue the sales conversation even after your customers leave the store. Some of our most popular items include: » Consumer brochures » Product brochures » Doorknob hangers » Statement stuffers » Lead-generation tools » Referral rewards » Thank you notes DOOR HANGERS REFERRAL REWARD
Sportswear that means business. With our wide selection of branded swag, it's easy for your team to represent your business proudly and professionally. From t-shirts to sweatshirts, polo shirts to hats, there’s a perfect option for everyone. Want your logo on more than just wearables? You can also use your points or co-op dollars toward yard signs, vehicle wraps, door hangers and more. Lighting Pools and Pavers V2.pdf 1 4/14/16 11:49 AM C M License number CPC1458401 Y CM (727) 587-1261 MY CY CMY K “Complete Pool Remodeling” Dynamic Pools Yardsign B V2.pdf 1 3/1/19 10:02 AM “New Construction” C M Y CM MY CY CMY K Lic # 1023199 C M Y CM MY CY CMY K YARD SIGNS
Ads that make them stop and stare. Attracting eyes and ears is a struggle for every business, but with our variety of advertising materials, getting noticed gets a lot easier. No matter where your customers are, meet them there with exciting, engaging executions that showcase all the best parts of owning a pool. Plus, using co-op dollars for advertising makes your efforts cost-effective, too. Media options eligible for purchase with co-op dollars include: » Print ads » Billboards » Direct mail » Vehicle wraps » Social media » Business directories » Websites/SEO » Wearables » Radio ads » In-theater promotions See our Marketing e-Toolkit at hayward.com/download for more information.
BILLBOARD ADVERTISING NOW IS THE TIME TO SAVE BIG ON A NEW POOL. » Retail » New Pools » Service » Maintenance THE ONLY PUMPS DISCOVER SMART ENOUGH TO Your Logo Here BACKYARD ZEN. CONTROL YOUR ENTIRE POOL. ® VS OMNI PUMPS DIRECT MAIL VEHICLE WRAP
Industry-leading products with warranties to match. Totally Hayward® Partners get access to our best customer support initiatives—and one of our very best is the 3-year Totally Hayward Extended Warranty. Available only on Expert Line™ products, it’s an exclusive way to give your customers the peace of mind that comes with an extended warranty along with access to the comprehensive network of Hayward® Authorized Service Centers across the USA. With the specialized expertise of these service professionals, your customers will get efficient, effective (and often free!) solutions for covered equipment concerns. 3+ YEARS EXTENDED WARRANTY*
® As a 2020 ENERGY STAR Partner of the Year, Hayward is committed to the program’s mission of protecting the environment through superior energy efficiency. Join us, and help your customers protect the environment and their budgets at the same time. NOT SOLD ONLINE 3+ YEAR PARTS & LABOR WARRANTIES* WARRANTY *When sold by a Totally Hayward Partner. Exclusions, other terms and conditions may apply — visit hayward.com/expert for details.
Online info you can tap into anytime. Haywardrewards.net lets our Totally Hayward® Partners access important account information like points earned and co-op availability. You can redeem earnings any time of day. Totally Hayward rewards offers a one-stop shop for amazing products and destination rewards— and with exclusive haywardrewards.net access for Totally Hayward Partners, it’s never been easier to enjoy membership benefits. The Hayward® Pool Solutions app puts your business at your fingertips with easy access to customer profiles and equipment options. You can even create and send a job quote or initiate a warranty claim. Visit hayward.com/ poolsolutionsapp to learn more and download the app.
ONLINE ACCESS
Local utility rebates are available in many areas across the country and are a great incentive for consumers looking to purchase ENERGY STAR® certified variable-speed pumps. Ask our Totally Hayward team how to get your business on your local utility rebate site. Visit hayward.com/utilityrebates for more information.
More fun for them. More leads for you. Envisioning their dream pool gets people excited to build. At mydreampool.com,™ prospective pool owners can upload a picture of their backyard and start planning in real time. The best part? Their information gets sent to Totally Hayward® Partners like you, so you can reach out and start the process. To start receiving these leads, contact your Hayward® sales rep today. LEAD GENERATION Make mydreampool.com work even harder for you by creating a builder microsite within the experience. You’ll be able to showcase your portfolio of work to a select group of people already looking to build a pool. The process is simple: just log in to totallyhayward.com, click the link under the mydreampool.com logo (lower right) and follow the link to the Microsite Program (in the left navigation menu).
Get easy access to the HomeAdvisor® network. Totally Hayward® Program members receive special offers when joining HomeAdvisor, a service that matches homeowners with pool pros in the same geographic area. Home Advisor's ProFinder platform makes it simple to get leads based on your specifications. CHOOSE YOUR PROJECTS HomeAdvisor lets you set your project types, location preferences and target spend. Change these settings whenever you want by accessing your account online or by calling HomeAdvisor and having them make the updates for you. CHOOSE YOUR PROSPECTS Don’t waste time on projects that won’t pan out. With HomeAdvisor, you’ll get connected with only those homeowners who match your project specifications, capabilities and geographic preferences. MANAGE IT ALL ONLINE HomeAdvisor puts everything online, so it’s available anytime. From account management to original content, it’s what you need, wherever and whenever you need it.
GREAT BENEFITS FOR NEW HOMEADVISOR MEMBERS » 50% off ProFinder leads for the first 30 days » 10% quarterly rebate on all lead spending GETTING STARTED » Phone: Call your HomeAdvisor enrollment specialist at 1-844-875-8773 » Online: Visit homeadvisor.com/hayward » Email: hayward@homeadvisor.com ALREADY A HOMEADVISOR PRO? Continue to enjoy: » 10% discount on all ProFinder leads » No long-term contracts or commitments » Co-op funds that may be applied to: » Membership fees » Leads on pool builds, installs and/or equipment HOMEADVISOR
Let us be your social media support. You probably know social media is important for promoting your business, but with everything else you’re responsible for as a pool professional, keeping up online can feel like a losing battle. That’s why our teams of social media experts are here to give your online presence (and your business!) a boost. From best practices to new platforms to general profile questions, we offer a wealth of knowledge about Facebook,® Instagram,® Twitter,® Pinterest® and more. We’ll dissect your content and strategy, make recommendations for growth—and make sure you know how to manage it all. Whether you’re new to social networks or already posting like a pro, we're your one-stop resource for social media success. See our Marketing e-Toolkit at hayward.com/download for a list of social media professionals who can help you address your needs.
SOCIAL MEDIA
AQUAVAC® 650 AQUAVAC® 250 LI VS OMNI® SMART POOL & SPA CONTROL HYDRAPURE ™ HEATPRO® VS OmniPL™
Here's to you, Partner. The last few years have been full of change, in both the pool industry and the world. And if these changes have taught us anything, it's the true importance of great partnerships. We wouldn't be here if it weren't for the dedication of our pool-pro partners, and you inspire us to be even better. Whether it’s coming out with new, innovative, trade-exclusive Expert Line™ products or offering business support through the Totally Hayward® Partner Program, we're constantly renewing our commitment to come through for you. Remember: We're here to make these benefits work for you. If you have questions about growing your business with Hayward® or about anything related to the Totally Hayward program, don't hesitate to contact us at any time. We wish you and your business the best in 2021, and we can’t wait to see what the future holds. THANK YOU!
Contact Information + Sales Team Phone: 1-888-HAYWARD Email: USSales@hayward.com Marketing Fulfillment Services Phone: 1-877-850-4900 For ordering merchandising materials Email: THPPmaterials@hayward.com For merchandising and/or co-op questions Email: coop@haywardrebates.com » hayward.com » 1-888-HAYWARD Pumps » Filters » Heaters » Cleaners » Sanitization » Automation » Lighting » Water Features » White Goods Hayward, Hayward & Design, H logo, AquaVac, HeatPro, HydraPure, VS Omni and Totally Hayward are registered trademarks and Expert Line, mydreampool.com and OmniPL are trademarks of Hayward Industries, Inc. ENERGY STAR is a registered mark owned by the U.S. government. HydraPure is a trademark of GSG Holdings, Inc. (“GSG”). All other trademarks not owned by Hayward are the property of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties. © 2020 Hayward Industries, Inc. THPMBB21
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