2021 REAL ESTATE - A practical guide for turning promo products to SOLD - Gold Bond Inc
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R E A L E S T AT E
2021
A practical guide for turning promo
products to SOLD
asi/57653 Expires: 12/31/2021
2 Real Estate Guide
...top 10 industry that buys and uses
promotional products regularly.
REAL ESTATE
The real estate industry plays an important role in the U.S economy. It
consists of three sectors - residential, commercial, and industrial and
all generate billions of dollars in revenue per year. With over 2 million
active licensed real estate agents, this industry is highly competitive.
In order to compete for the business, real estate professionals have
to find clever ways to stand out. Real estate is in the top 10 industries
that buy and use promotional products regularly. Agents find it to be
one of the most effective ways to market their services.
Table of Contents
4 6
Property Managers and Brokers and Agents
Leasing Agents
8 9
Calendar of Events Real Estate and
Property Developers
4 Real Estate Guide
Property Managers
Property management companies are in charge of
operating buildings and properties. They provide
continuous services by taking over control of
rental properties even if there are no tenants.
They are also responsible for maintaining rental
licenses for landlords, hiring staff, paying the
utilities and maintenance of the property. It’s
important that there are no vacancies to maximize
profit and that good occupants stay, so many
companies rely on promotional products to retain
current residents or attract new ones.
Optional White Gift
Box Available KONAJOECOLORS
14 oz Kona Joe Ceramic Mug
Set-Up Charge: $50.00 per color
White Gift Box: $0.70 ea.
72 144 288 576 1,008
$5.35 $4.30 $4.00 $3.80 $3.60
ELLIPTIC
Elliptic White Pen with
Translucent Gripper
Set-Up Charge: $15.00 per color
300 500 1,000 2,500 5,000
$0.70 $0.65 $0.60 $0.55 $0.45
Leasing Agents
Leasing agents assist property managers in managing day-to-day activities of residential or
commercial properties. They are responsible for finding and screening prospective tenants,
coordinating lease signing, and meeting with current tenants to handle requests. They use
promotional products to market vacant units to prospective tenants or use them as a thank you gift
to spark positive feedback and leave a lasting impression. Pens, such as our Elliptic pen, are always
a good giveaway as they are practical and effective.
Property Managers and Leasing Agents Tenant Giveaways and Student Housing
The student market is growing rapidly and is highly competitive. Property managers
attend a variety of campus events such as freshman orientation or student housing
fairs and use promotional products as giveaways. When it comes to student housing,
a great giveaway is personalized Earbuds in a Case with the property manager’s
contact information. As students do their homework and listen to music, they will be
reminded of the brand and how to stay in touch with the management company.
Rainbow and
Tie-Dye Options
Available
EARBUDDY
6621 E. Pacific Coast HWY Earbuds in Case
Long Beach, CA Set-Up Charge: $50.00
562-498-0159 Four Color Process Print: $0.30 ea.
100 250 500 750 1,000
$3.29 $3.07 $2.74 $2.41 $2.15
OMHARPOLO-FD
Omni Men’s Harrison Polo
Set-Up Charge: Sized DST: Free; Non-Sized DST: $125.00
12 24 48 72
$23.00 $21.00 $19.00 $17.00
6 Real Estate Guide
Open House
Open houses are not only a great way to sell homes but
also to promote business. It is not enough to just host
an open house, it needs to be memorable and giving
away promotional products is a good way to stand out SW
and stay top of mind. Agents choose practical giveaway Smart Phone Wallet
Set-Up Charge: $50.00
items such as keyholders, mini flashlights, or tech items. 200 500 1,000 2,500 5,000
The SW smart wallet is also a great item to leave behind $1.31 $0.05
with the realtor’s card inside. Giveaway items for kids
such as school kits or piggy banks, and pet items are
also very popular.
MINIFLASH
Mini LED Flashlight Keychain
750 1,000
$2.85 $2.74 $2.63 $2.52 $2.40
Laser Engraved
Laser Engraved
Full Color Dome
Full Color Dome
Full Color Imprint
Full Color Imprint
NOMAD
Nomad Tech and Travel Backpack
Set-Up Charge: Print: $50.00
1 10 20 50 100 MIDNIGHTRAMBLER
109.99 $104.49 $98.99 $93.99 $88.00 Rambler Lunch, Travel or Toiletry Bag
500 1,000
Closing Gifts $21.56 $20.46 $19.36 $18.26 $16.50
Real estate agents rely heavily on referrals and always look for different and creative ways to stay
top of mind. Closings are very special for many, especially for first-time homebuyers. It’s a great
time for agents to show their appreciation to clients and promote future business at the same
time. Useful and high-perceived value items such as the Nomad tech backpack or the Midnight
Rambler lunch bag make a great and thoughtful thank-you gift. Also dropping by on a moving day
with a memorable gift is a great way to make clients feel special.
Client Meetings
Every agent-buyer relationship begins with a client meeting. It is crucial that these
initial buyer consultations go well as they lay the groundwork for successful
agent-buyer relationship and can also impact future opportunities for agents. In order
to establish a friendly rapport with a client and leave a lasting impression, agents
always keep usefulness in mind. Items such as the 20 oz Odin Vacuum Insulated
Tumbler or the iBoost-Elite Charger are always appreciated.
ODIN
20 oz Odin Vacuum Insulated Tumbler
Set-Up Charge: Print: $50.00; Laser: $50.00 per location
Four Color Process Print: $1.00 ea
24 48 144 288 576
$14.29 $13.19 $12.09 $10.99 $9.70
Brokers and Agents
IBOOST-ELITE
4400 MAH Dual Port UL Listed Charger
Set-Up Charge: $50.00
25 100 200 300 500
$22.90 $22.35 $21.80 $21.25 $19.50
Four Color Laser Engraving
Process Print
HOK
Homeowner Kit
Set-Up Charge: $50.00
50 100 150 250 500
$33.80 $32.80 $31.80 $30.80 $28.50
Case Study
Closing Gifts
A real estate firm was looking for some promotional ideas to increase their
sales. We recommended a word of mouth campaign that would be spread
organically from their happy customers. We put together a closing gift kit of
products that can be used around the home. Each product was branded with
the firm’s logo, which reinforced their company’s message. The products were
placed inside of a reusable grocery bag that their customer would take with
them shopping, allowing their brand to be seen by everyone at the grocery
store. It was a big success and increased their referral call volume by 30% in
the first 6 months.
inter Meeti
ng CALENDAR
January of Re al Estate E
ditors W
OF EVENTS
01 National A
January 21s
s
t
sociation
ultifam ily Housin
g Counc il Annual M
eeting
ity
National tM a l E s ta te Opportun
January 21s
- 2 3 rd
rum on R e
A n n u a l Winter Fo
17th sting
Fund Inve
& Privatend - 24th July
07
nce
January 22 IF S u m m er Confere
NCRE 15th Institute
July 13th - R e altors GAD
February
o n o f
ssociati
NationalthA
02
Da y mit
a l H o m e Warranty July 14th 16
te W e b m asters Sum
Nation th Real Esta
February 10 C o n v e n tion
al Estate
United R7teh - 29th
February 2 Month Au g u s t
08
a n c ia l A wareness mit
Fin ership Sum
NAR Lead- 18th
March
nce
s ti tu te
August 16th
R E A LT O RS Confere
a
03
ecutives In Florid
ciation Ex th - 30th
NAR Ass-o16th August 26
ummit
March 13th
v e s to rs Summit NAR iOi S
In
Real Esta-te
r
Septembe
h 2 9 th 31st
Ma rc
er Summit
NAR Brok
March 31s
National
t
C re d it E d ucation M
onth
09 R e a l
Septembe
E s ta te Succes
r 20th - 22
nd
s Rocks
Ed g e
NAR Tech24th
April Se p te m b e r
g e Profession
al Month
04
o rt g a
ax Day National M
National T n c e
Confere
April 15th rformance
October
H o m e P e
National 30th al Estate
onth
10 Annual Re
-
April 27th u s in g M a l’s 6 th
o e
National F
air H
Month The Real D orum
n e s s +F
Stress Aw
a re Showcasthe
October 17 o
Estate Exp
NYC Real
May
4th
October 2
ay
05 ew Hom eowners D
National N r
Novembrseof Real Estate 2020
o
May 1st onferenc e and Exp
al Estate C
SDAR Re
May 1st
IMN 8th Annual Re
al Estate CFO &
11 The Coun
selo
Annual C6o
nvention
- 9th po
rence & Ex
th
m November
COO Foru o rs C o n fe
May 4th - 5
th
ti on of Realt
ors NAR Realt - 11th
A s s o c ia November
8th
National etings & E
xpo
ti v e M e
Legis la
r
Decembaeltor Convention &
16th
May 10th -
RECon
May 17th -
National M
19th
oving M onth 12 Triple Play
h o
Re
w
Trade S 9th - 12th
December nology
o f M o n ey & Tech
Future
June f Real Esta
te Editors Summit
06 c ia ti o n o
sso rnalism
National A e a l Estate Jou
u a l R
54th Ann
e
Confere-n2c7th
onth
June 24th
H o m e o w nership M
National
9 Real Estate Guide Real Estate and Property Developers
Convention and Trade Shows
RECon is the world’s largest global gathering of retail real estate professionals. If you work in retail
real estate, this is the place you need to be every year. It’s important to come prepared to this
event with networking collateral to get the call back. Exhibitors frequently give away inexpensive
high perceived products, like the Carabiner Bottle Opener, to prospects as a way to get them to
remember the exhibitor. 89% of consumers can recall the advertiser of a promotional product they’d
received in the last two years.
CBO
Carabiner Bottle Opener
750 1,000
$1.94 $1.84 $1.74 $1.54 $1.34
RUNESTONE
Rune Stone Paper 8.5” x 11” Spiral Notebook
Set-Up Charge: $50.00
50 100 150 250 500
$12.84 $11.74 $10.64 $9.54 $8.00
Development Companies
Property developers coordinate everything from buying land to getting approval to managing and
selling a property. There are several components to this type of work, but the rewards come with
a premium profit. It’s important for development companies to promote their properties and this
is where promotional products come in handy. Items such as the Runestone Notebook, with it’s
extremely resilient stone paper, are great giveaways for prospects that are interested in purchasing
the property.
4022
4-1/4” Sq. Ceramic Coaster with Matte Finish
Set-Up Charge: $50.00
75 150 250 500 1,000
$5.84 $5.29 $4.74 $4.19 $3.65
CPF
Carpenter Pencil
Set-Up Charge: $15.00 per color
500 1,000 2,500 5,000 10,000
$0.56 $0.52 $0.50 $0.47 $0.45
Additional Opportunities
Commercial Real Estate
• Client Meetings
• Walkthroughs
Industrial Real Estate
Mortgage Brokers
Title & Moving CompaniesYou can also read
