2021 RADIO PULPIT Advertising Rate Card - Radiokansel
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RADIO PULPIT
Advertising Rate Card
2021
www.radiopulpit.co.za
657 AM
live streaming
Audio Channel #882 Radio Pulpit / Radiokansel
Google Playstore @657AM
Apple App store Audio Channel #0607
Proud member of the
Pulpit Media Group
AUDIENCE PROFILE
SEM RACE
SEM SEM SEM
1-4 5 -7 8 - 10
1% 5-7 8 - 10 10% 27% 63%
4% 95% COLOURED WHITE BLACK
GENDER AGE
LANGUAGES ON
RADIO PULPIT
55 -64
45-54
25-34
35-44
18-24
65+
57% 43%
FEMALE MALE
11% 28% 27% 28% 5% 2%
35%
ENGLISH
* Based on 2018 research by FGI
35%
30% AFRIKAANS
NGUNI
LANGUAGES,
SOTHO-
TSWANA
Ø Na onal footprint
Ø One of SA's largest Chris an sta ons
Ø Trusted brand for 40 years 400 000+
Ø Loyal and dedicated listeners
Listeners per week
Ø Compe ve and cost effec ve rate
Ø Value added offerings
250 000 17 000+ app downloads
Daily devo onal readers (Android & IOS)
(hard copy)
50 000+
E-devo onal and web site
readers per day 222 000+ Followers
Reach of 1 million
60 000+
Visitors per month
Radio Audience: 30 000+
400 000 + listeners E-mail data base
Total Engagement
900 000 (as at June 2021)
RADIO RATES
Reach 400 000+ weekly listeners
Saturday &
Monday to Friday Sunday
Sponsorship: Sponsorship: Production
Generic News/Traffic/ Interview Generic
Show Weather/Sport Cost
(rate per 30" spot) (rate per month) (rate per month) (rate per 5min) (rate per 30" spot)
(incl: opening, closing & 30" spot)
Morning Peak
06:00 - 09:00 R 950 R24 000 R14 400 R 3 700 R 400 1 Voice - R 1 500
Daytime
09:00 - 15:00 R 650 R16 800 R 2 500 R 400 2+ Voices - R 3 000
Afternoon Peak
15:00 - 18:00 R 950 R24 000 R12 600 R 3 700 R 400
Evening
18:00 - 06:00 R 470 R12 000 R 400
Packages (minimum 3 months, includes 30% discount)
Type
Business Companion 10 1 x Morning Peak, 4 x Daytime, 3 x Afternoon Peak, 2 x Evening Weekday slots,
(10 Spots per month) per month for a minimum period of 3 months (Total of 30 spots) R 5 150
2 x Morning Peak, 8 x Daytime, 4 x Afternoon Peak, 6 x Evening Weekday slots,
Business Companion 24 2 x Morning Peak, 2 x Daytime Weekend Slots per month for a minimum period R 10 750
(24 Spots per month) of 3 months (Total of 72 spots)
7 x Morning Peak, 14 x Daytime, 7 x Afternoon Peak, 8 x Evening Weekday slots,
Business Companion 44 4 x Morning Peak, 4 x Daytime Weekend Slots per month for a minimum period R 20 500
(44 Spots per month) of 3 months (Total of 132 spots)
2 x Morning Peak, 4 x Daytime, 4 x Afternoon Peak, 4 x Evening Weekday Slots,
Generic jingles with Digit IT Content page banners :Radio Pulpit & The Word For Today websites, 2 x Facebook posts, R 13 900
Radio Pulpit App advert, 1 x e-devotional adverts for 4 days
2 x Interviews of 5 min each @ 8:55, Radio Pulpit website advert (home page - left centre)
Interviews with Digit IT 2 x Facebook posts, Radio Pulpit App advert R 8 900
2 x Morning Peak, 8 x Daytime, 6 x Afternoon Peak, 6 x Evening Weekday Slots,
Generic Jingles, Interview, Digit IT 1 x 5min Interview @ 15:55, The Word For Today website left centre banner, R 15 700
1 x e-devotional adverts for 4 days
Terms & Conditions
Ä Rates are based on a 30 second recorded advert and exclude VAT.
Ä Live read closing adverts carry a 25% surcharge.
Ä Preferred time booking within a specified hour is subject to a 25% loading fee.
Ä Rates do not include production fee of the advert. Speak to a consultant about the different options available for advert production.
Ä The format of the opening billboard must be as follows: This news bulletin/traffic report, etc. is sponsored by ... (sponsor’s name)
Ä All opening billboards allow for 10 words following the sponsor’s name.
Ä Sponsorships subject to availability - speak to a consultant about the available slots.
Ä Interview rates are based on one interview broadcast and have a maximum duration of 5 minutes.
Ä Clients need to supply 5 interview questions to the consultant at least 24 hours prior to the scheduled recording.
Ä All interview broadcasts are subject to availability and approval by management.
PUBLICATION ADS RATES
Reach 250 000 daily devotional readers Print: 200 000 readers Digital: 50 000 readers
The WORD for TODAY / word4U2day The WORD for TODAY
Die WOORD vir VANDAG
website
Inside Front Cover / Inside Back Cover R 13 500 R 4 500 Content banner
Full Page R 10 300 R 2 500 (+ 3 x e-devotional adverts &
Half Page R 5 100 R 1 250 3 x Facebook posts added value)
Quarter Page (Small) R 2 400 R 2 500 per month
Double Page Spread R 17 300 R 5 320
Strip Ad R 750
* All artwork to be supplied by client
DIGIT IT RATES
Connect with our audience in South Africa and beyond
Top banner + 3 Facebook posts R2 500 (per 2 weeks)
Web banner (+ Facebook post Content page banner + 2 Facebook posts R1 500 - R2 500 (per month)
added value) Left top/centre/bottom banner + 2 Facebook posts R5 000 (per month)
App Advert R1 500 (per month)
* All artwork to be supplied by client
your daily companion
RADIO PULPIT .... has been on air since 1981 and
Broadcasting Footprint
broadcasts on 657AM in the greater Gauteng and
surrounding areas, reaching people as far as Mpumalanga,
parts of KwaZulu-Natal and the Northern Cape.
In 2012 a license was granted to Radio Pulpit's sister sta on,
Radio Cape Pulpit 729AM. This sta on can be heard in the
greater part of the Western Cape.
Radio Pulpit is our listeners’ daily companion. We praise God
with current talk radio and deliver a clear Chris an message.
From Gauteng to the Cape we give our listeners compelling,
morally upli ing content as we look to restore family values,
equip the leaders of tomorrow and build a moral na on.
We put our pens to paper and encourage listeners with our
daily devo onal booklets, free of charge.
Reach: 250 000 readers!
Adver se on eCompanion - Radio Pulpit's own online shop. Buy your favourite
programmes and series of the past 40 years as well as books, CDs and more.
Visit www.radiopulpit.co.za and click on shop.
Take us anywhere!
download our FREE 657AM mobile app now!
Reach our facebook audience
222K+ Facebook Fans! Adver se on our App!
17K+ downloads
Tel: 012 334 1200 | Fax: 086 663 0766
E-mail: marketing@radiopulpit.co.za | www.radiopulpit.co.za
Physical address: 42 Jacobus Street | KILNER PARK | 0186
Postal address: PO Box 3436 | PRETORIA | 0001
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