2021 NYSTIA Integrated Marketing Program - Now including AAA Travel Agent Engagement!
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2021 NYSTIA Integrated
Marketing Program
Now
including AAA
Travel Agent
Engagement!
2021 Integrated Your Gateway to Endless Outdoor
NYSDED
Recreation
®
Marketing Program
Feeling really small THE ADIRONDACK REGION
THE ADIRONDACKS
never felt so great. is an outdoor lover’s paradise,
where towering peaks and verdant valleys are dotted
with thousands of lakes, rivers, streams, and ponds. From
hiking nature trails to summiting a mountain peak, you’ll
find a hiking trail to match your ability and find yourself
immersed in the landscape. Explore the rural country
PRINT · WEBSITE · EMAIL · CONTENT · TRAVEL AGENT ENGAGEMENT routes that crisscross the Adirondacks on a road bike as
you travel along rivers, and through fields dotted with
wildflowers. For fishing enthusiasts, spring is the perfect
time to cast a line. With world-class fly fishing and deep
waters teeming with fish, you’re sure to find a great spot to
reel one in.
Enhanced for 2021 VISITADIRONDACKS.COM
Start planning your adventure today!
To learn more, visit VisitAdirondacks.com.
2021 will bring powerful changes to our print co-op: Welcome to the Land of 44 Lakes
• Each advertiser will receive enhanced digital assets to
WHETHER YOU SEEK an active
CAPITAL-SARATOGA
vacation, or just want to relax–
Fulton County offers the ideal location for both. We’re
40 minutes from Albany, and just a few hours from New
accompany their print ad York City, Syracuse, Montreal and Boston – located in the
foothills of the majestic Adirondack Mountains, truly a
• Targeted insert format for larger presence to qualified travel
four-season vacation destination.
To learn more, visit 44lakes.com.
audience
• Our email list has doubled to 1,000,000 opted-in members
• Each advertiser will get access to our travel agents!
Have your content sent to over 250 AAA Northeast Travel
Agents via e-blast and posted within an exclusive AAA Find What You Love in New York State. ILOVENY.COM
Northeast private Facebook page. More details to come.
NYSTIA_QuadaLog_MayJune_2020_Final.indd 4 3/11/20 4:57 PM
EDITORIAL THEMES
Spring Summer Fall
Family Travel Culinary Adventure Fall Foliage
Added Value Issues & Reservation Info
Each participant receives the following (each issue):
• Featured in custom article on website & email Issue Space Materials In-Home
• One (1) email newsletter text ad that is sent in one
of our Your AAA Daily emails to 1,000,000+ AAA Spring 1/13/21 1/27/21 4/14/21
members Summer 3/15/21 3/29/21 6/14/21
• ROS Display ad during the month that the print co-
op runs on AAA.com/YourAAA Fall 6/2/21 6/16/21 9/1/21
• Reader Service listing to 2M AAA Northeast
members (print and online)
DEC • 2020 Matt Robertson | 402-416-2055 | mrobertson@aaanortheast.com
Audience Profile
Readers Love to Travel Vacation Activities
74% of our readers travel with their spouse/partner/children 59% Dine Out
52% Beach
72% stayed in a hotel in
the past year (145 index) 45% Outdoor Adventure/Sports
40% Historic Sites
70% of our readers took a continental U.S. trip in the past year (124 index)
36% Museums
46% of our readers took a trip outside of the continental U.S. (145 index) 29% Music Performances/Concerts
28% of our readers gamble at casinos (196 index) 28% Celebrate Special Occasions
13 Average hotel nights 25% National Parks
per year (180 index) 24% Live Theater
5 MONTHS Average time in advance our readers plan their travel 22% Casino Gambling
22% Zoo/Aquarium
$3,300 Average amount spent on foreign vacations (193 index)
22% Wine Tasting and Brewery Tours
DEMOGRAPHICS
57 Average age 29% Retired 68% Own home
51% Female 51% Married 29% Rent home
47% Male $491,100 Average value of home
$123,000 Average
70% College degree household income 11 YEARS Average length of AAA
60% Employed membership
Engaged and Loyal Readers Your AAA readers travel more,
stay longer and spend more.
62%
OF OUR READERS TAKE
Number of trips lasting 1+ days in the past year
5.9 Your AAA Readers (219 index)
SOURCE: JULY 2020 YOUR AAA READER PROFILE STUDY, MRI | SIMMONS
ACTION AS A RESULT OF
READING THE PUBLICATION 2.7 Average U.S. Adult
Average paid hotel nights per year
62% are regular readers (read 3-4 of past 4 issues)
13 Your AAA Readers (219 index)
48% visited AAA.com or contacted AAA
7 Average U.S. Adult
41% of readers pass on the publication to at least one
other reader Average amount spent on domestic vacations
per year
26% became aware/used/received AAA discounts
$3,900 Your AAA Readers (261 index)
9% visited an advertiser’s web site
$1,500 Average U.S. Adult
6% traveled to a destination advertised or written about
DEC • 2020 Matt Robertson | 402-416-2055 | mrobertson@aaanortheast.com
2021 Rates
TARGETED REACH | INCLUDES READER SERVICE | FOCUSED EDITORIAL
Qualified New York Travelers
Total Print Circulation 200,000
Total Reader Service Circulation 2,000,000
Connecticut, Massachusetts, Northern
New Jersey, New York, Rhode Island
2021 RATES
half page print + digital + agent engagement $6,054
Circulation is targeted to
full page print + digital + agent engagement $8,914 members that travel to NY!
→ Add-on Travel Agent Engagement: AAA Northeast Travel’s Out There Program
$5,556
• Have the opportunity to host one of AAA Northeast’s Travel Agents at your destination/attraction for a fam-
trip.
• That agent will write content on your destination/attraction that will be shared with other AAA Northeast
Travel Agents via exclusive AAA Northeast private Facebook page and that Travel Agent’s personal network
• Contact Matt for more details on this exclusive opportunity.
Where Style & Fun Collide
WELL, THIS IS DIFFERENT. A family
Adventure Awaits You in the Sullivan
Catskills Great Outdoors
Ad + Advertorial Format
THE CATSKILLS
getaway that’s just as much for the
adults as it is for the kids. New York’s newest indoor AMERICAN FLY FISHING was born
THE CATSKILLS Defy conventional wisdom...
waterpark. Modern and stylish suites created for family in the waters of the Beaverkill, the
fun. Hi Tech Adventure Zone with over 100 arcade games,
the USA’s most advanced laser tag, 4D Virtual Reality
Willowemoc and The Delaware. Go rafting or tubing
with family and friends and camp under the stars after
a long day. Take a hike. We have dozens of trails perfect
Read by candlelight
in the great outdoors. half page comes with a 1/6 page
experience, rock walls, mini bowling and more. 7 eclectic
eateries. Luxury Spa. The Kartrite Signature S’mores
experience. And much, much more. All just a short walk
for beginners to experienced hikers. Work on your short
game at our 9 and 18-hole golf courses. In winter, ice-
fishing, snowmobiles, and snowshoeing will get your heart
ad, and 110 words of copy
to the spectacular Resorts World Catskills Casino Resort.
Relax. Enjoy. We’ve got you covered. pumping. There’s so much to do here, you’ll come back
again and again.
The Kartrite is a short drive away in Monticello, NY.
To learn more, visit thekartrite.com.
To learn more, visit SullivanCatskills.com.
Gather ‘round the campfire and read
love stories or ghost stories. Then
snuggle up and dream your cares away
full page comes with a 1/2 page ad,
lly Yours!
under a cozy quilt at a resort, B&B, inn,
campground or vacation rental.
photo, logo, and 175 words of copy
Natura SullivanCatskills.com
® NYSDED
#SullivanCatskillsDoveTrail
Naturally Yours to Enjoy this Spring! Fun Ways to Make Your Waves in
Cayuga County
SCVA-NYSTIA-2020.indd 1 3/3/20 11:05 AM
THE ENCHANTED
CHAUTAUQUA-ALLEGHENY
MOUNTAINS of Western
New York has many wonderful attractions for visitors NEW YORK’S FINGER LAKES region
FINGER LAKES
to enjoy like Allegany State Park, Rock City Park, Griffis takes its name from 11 freshwater lakes
Sculpture Park, and the NY Amish Trail. placed like a handprint between Lake Ontario and the
Pennsylvania border. While visiting, enjoy:
Watch the flowers bloom and birds soar at Allegany State • WINERIES – Touring vineyards and tasting the
Park, New York’s largest State Park. Rock City Park famous Finger Lakes wines has become one of the most
offers spectacular views to see the new leaves forming popular activities for visitors.
on the treetops. The grass is always greener at Griffis • WATERFALLS – Visit Fillmore Glen, just south of
Sculpture Park, where nature combines with art. Hike Owasco Lake, and see five beautiful waterfalls.
along the trail to come upon over 250 enormous sculptures. • OUTDOOR ADVENTURE – Our three State Parks,
The snow has melted along the back roads of the NY three State Forests and eight lakes provide excellent
Amish Trail where you can venture out to find unique hiking, biking, boating, and fishing.
handiworks and learn about the Amish Culture. • HISTORY– Cayuga County was a hotbed of change,
Hike the majestic spectacle of
innovation, and progressivism in the 19th century.
enormous rock formations at
Request a free Activities Guide at Rock City Park
Museums and historic sites pay tribute to these movers
EnchantedMountains.com/Request. and shakers.
EMFun.us/RCP
1-800-331-0543 To learn more, visit TourCayuga.com.
Find What You Love in New York State. ILOVENY.COM Find What You Love in New York State. ILOVENY.COM
NYSTIA_QuadaLog_MayJune_2020_Final.indd 2-3 3/11/20 4:57 PM
DEC • 2020 Matt Robertson | 402-416-2055 | mrobertson@aaanortheast.com
2021 Specs
PRINT ADVERTORIAL FORMAT | DIGITAL
• The 2021 NYSTIA co-op will be an insert in Your 2021 Material Deadlines
AAA magazine. This insert will be sent to a targeted
audience of 200,000 New York travelers.
Issue Print Materials Due Digital Materials Due
• The insert will run in increments of 4 pages; a Spring 1/27/21 3/15/21
minimum of 4 pages is required for the co-op to run. Summer 3/29/21 5/15/21
Send all materials to advertising@aaanortheast.com Fall 6/16/21 8/15/21
Print Asset Specifications
FULL PAGE SPACE HALF PAGE SPACE
Half Page Ad: 7” x 4” 1/6 Page Ad: 2.25” x 4”
Body Copy: Approx. 175 words Body Copy: Approx. 110 words
Photo: high resolution image
Logo: .eps format
High-resolution PDF/X1a files are preferred. Resolution should be 300 dpi at 100% finished size. All four-color
images should be supplied CYMK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) with a maximum
AD PREP & SUBMISSION density of 300. Fonts should be embedded. All marks including trim, bleed, center and color bars should be
included in all colors and outside of the bleed area with offset at .1667 inch.
Digital Asset Specifications
EMAIL Text Ad Image: 123 x 123px (can be RUN OF SITE Leaderboard: 728 x 90px
NEWSLETTER logo or picture) DISPLAY AD
Medium Rectangle: 300 x 250px
TEXT ADS Text Ad Header: 6 words, max
URL
Text Ad Copy: 15 words, max
Text Ad CTA: 2 words
URL
CUSTOM CONTENT
Our experienced editorial team will write an SEO-optimized, 1,000-word article that
GENERATION
provides high-quality editorial content featuring your destination for our readers. Once
this article is written, you will receive a proof of the copy to approve.
Please provide 2 photos for us to choose from, minimum size 500 px wide
DEC • 2020 Matt Robertson | 402-416-2055 | mrobertson@aaanortheast.com
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