2021 Media Kit - Association of Zoos and Aquariums (AZA)
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2021 Media Kit
W H Y A DV E R T I S E ?
Contents
Print Advertising Specifications
Print Advertising Rates
Digital Advertising
Editorial Calendar
AZA Commercial Membership
AZA Connect Ad Agreement
Why Advertise in Connect?
Connect magazine is your window to the professional zoo and aquarium world.
Each month, the magazine features fascinating stories that explore trends,
educational initiatives, member achievements and conservation efforts.
If you’re looking to reach the zoo and aquarium market with your product or service,
Connect magazine offers a market penetration that is unequaled. With a pass-along
readership of 12,000 zoo and aquarium professionals around the country, all the key
decision makers in the community will recognize your brand.
Questions?
2021 Media Kit / 1 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
A D V E R T I S I N G S P E C I F I C AT I O N S
Specifications Print Ad Sizes & Layouts
Programs: Adobe Illustrator, InDesign *Please allow an additional 1/8" on all sides for any ad that bleeds.
Deadlines
or Photoshop (up to version 9.0). If and Payments
possible, please convert Mac files to PC-
compatible PDF or EPS files. Illustrator Contracts/insertion orders are due
files should have fonts outlined and no later than the 1st of the month
images embedded. preceding the first publication of
your ad. Artwork is due the 10th of
File Formats & Resolution: All graphics
the month preceding publication.
should be EPS, TIFF or PDF files
(hi-res JPEG acceptable if file is being
If any deadline falls on a weekend
e-mailed). Word, Powerpoint, and or U.S. national holiday, the due
MS Publisher files are not acceptable. date will be the next business day.
Color Space: All color ads must be Two Page Spread Full Page Remittance Policy:
designed in CMYK. RGB colors must be 8.5" x 11" (x2) 8.5" x 11" Payments for all advertisements are
converted to CMYK before submission. due within 20 days of the date on the
PMS spot colors are unacceptable unless invoice. A finance charge of 1% will be
converted to process color equivalent. applied to late payments. Rates are net
to AZA.
Submitting Files Note: All contracts applying for a
frequency rate must fall within the
Please submit files via email to
current calendar year.
jheckendorn@aza.org
Half Page Vertical Half Page Horizontal Quarter Page
3.5" x 9.5" 7.5" x 4.5" 3.5" x 4.5"
Questions?
2021 Media Kit / 2 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
P R I N T A DV E R T I S I N G
Premium positions are only available
to AZA Member-Advertisers
Print Advertising
*AZA Members receive a 40% advertising discount.
with 12-month full-page 4-color For more information on joining the Association,
agreements in good standing. Member Rates please refer to the closing page of the Media Kit.
Rights to premium positions may
be retained as long as advertisers
Color Advertising Non-Member* Rates
maintain current membership and
12-month calendar year agreement Ad Size 1x 3x 6x 9x 12x
in good standing. When rights are Cover 2, 3 $800 Color Advertising
vacated, assignments will be made
Page 1 $770 Ad Size 1x 3x 6x 9x 12x
via a blind lottery.
Cover 4 $800 Full Page $1,485 $1,396 $1,280 $1,225 $1,170
Full Page $900 $835 $760 $730 $700 Half Page $1,113 $1,040 $950 $900 $860
PLEASE NOTE:
Half Page $665 $625 $565 $540 $520 Quarter Page $966 $900 $830 $790 $750
• July, August, and September
are premium issues and require Quarter Page $578 $540 $500 $475 $450 Two Page Spread $2,126
an additional $75 surcharge for Calendar Banner $650 Four Page Insert $5,675
each of those months. (Featured in December Connect)
• All contracts applying for a Two Page Spread $1,275
Black & White Advertising
frequency rate must fall within
the current calendar year.
Ad Size 1x 3x 6x 9x 12x
Black & White Advertising
Full Page $900 $840 $765 $735 $705
Ad Size 1x 3x 6x 9x 12x Half Page $609 $565 $515 $485 $470
Full Page $540 $500 $450 $440 $415
Quarter Page $477 $445 $415 $395 $378
Half Page $360 $340 $310 $295 $280
Quarter Page $280 $250 $245 $236 $225
Questions?
2021 Media Kit / 3 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
D I G I TA L A D V E R T I S I N G
Digital Advertising Daily News Digest Membership E-Newsletter
Sponsored Links
AZA offers a wide range of digital Slot Per Issue Deadlines
advertising opportunities from Slot Weekly Rate
Button (Small) 120 x 90 px $315
and Payments
premium responsive design placements
Text + Link $405 Contracts/insertion orders
on www.aza.org to the Daily News Button (Tall) 120 x 180 px $400 are due no later than the
Digest sponsored links! Additionally, • Three positions are available on a first-come, 1st of the month preceding
you can place your brand in front of first-served basis. Insight is distributed monthly to over 6,000 AZA
the first publication of your
Individual and Commercial Members.
AZA’s members with button ads on our • Distributed daily to Directors and P.R. contacts ad. Artwork is due the 10th
newsletters. at all 220+ AZA-Accredited Zoos and of the month preceding
Aquariums
publication. If any deadline
Submitting Files • 50–character text phrase + link Meetings E-Newsletter falls on a weekend or U.S.
national holiday, the due date
Please submit files via email to Slot Per Issue will be the next business day.
jheckendorn@aza.org
Button (Small) 120 x 90 px $625 Remittance Policy:
Payments for all advertisements
Button (Tall) 120 x 180 px $1,100 are due within 20 days of the
date on the invoice. A finance
The AZA Meetings E-Newsletter is distributed charge of 1% will be applied to
in September and April during the Annual late payments. Rates are net
Conference and the Mid-Year Meeting to 1,000– to AZA.
3,000 zoo and aquarium professionals, providing
information about AZA meetings and conferences.
Questions?
2021 Media Kit / 4 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
D I G I TA L C O N N E C T A D V E R T I S I N G —
LAUNCHED IN 2020!
Digital Connect Digital Connect Ad Sizes
Advertising
AZA now offers a wide range of
digital options. New options include
responsive design, premium banners
and strategically placed buttons to
sponsored article options. Push your Horizontal Square Vertical
brand forward! 1440 x 270 px 800 x 600 px 800 x 1200 px
8:3 aspect ratio 4:3 aspect ratio 2:3 aspect ratio
Submitting Files
Please submit files via email to Rates Text Guidelines
jheckendorn@aza.org Homepage Location Check how the text looks when viewed at the following
dimensions. (We do not recommend text for responsive design)
Ad Size 2 Month Run 4 Month Run 6 Month Run
Horizontal $1275 $1075 $875 Horizontal Square Vertical
300 by 56 px 320 by 240 px 320 by 480 px
Square $975 $875 $675
Vertical $1175 $975 $775
Sponsored Articles
Targeted Article Location Have your company name and
Ad Size 2 Month Run 4 Month Run 6 Month Run link showcased as a sponsor of a
targeted article!
Horizontal $1175 $975 $775
Square $875 $775 $675 Frequency Rate per month:
1x 3x 9x 12x
Vertical $1075 $975 $875
$1475 $1175 $975 $775
Questions?
2021 Media Kit / 5 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
C A L E N DA R
Editorial Calendar
99%
JANUARY AZA in the Community
*Subject to change FEBRUARY AZA Community and COVID-19
Commercial Members are welcome
of AZA members cite
MARCH Conservation
and encouraged to submit story ideas Connect as being a highly valued
for consideration by the Editorial APRIL Leadership/Resiliency resource, are using it frequently,
Board. Stories should be educational and are highly satisfied with the
in nature and in no way a sales MAY Government Affairs magazine as a core member benefit.
presentation, press release or product/
service description. Connect issues JUNE Aquarium Affairs —Member Satisfaction Survey
are themed (please refer to editorial
calendar.) Story ideas must be JULY Digital Conference/Education/Outreach
submitted at least four months prior
to date of publication. No exceptions.
AUGUST Population Sustainability
The Connect Editorial Board reserves
SEPTEMBER Business Operations
the exclusive right to select articles,
content and story ideas for final
OCTOBER Diversity/Equity/Inclusion/Access
publication.
NOVEMBER Animal Welfare
DECEMBER Photo Contest
Questions?
2021 Media Kit / 6 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
AZA COMMERCIAL MEMBERSHIP
AZA Commercial Annual dues for commercial membership are $1,500
and include all of the benefits listed below:
Membership
AZA Commercial Membership is • New Member Announcement
available for companies and consultants
who provide products and services
• Annual Conference and Mid-Year Meeting Exhibiting Discount Rates
to zoos and aquariums. Commercial • Advertising Discount Rates
members have access to a variety of
programs to enhance their ability to • The AZA Marketplace-Online Buyer’s Guide Placement
reach zoo/aquarium professionals.
• Requests for Proposal Distribution Service
Commercial members also receive • Mailing Label Service
timely and critical information for
achieving a better understanding of the • Members Only Access Web Content
needs, issues and trends of the zoo and
• Free and Discounted Admissions to Participating AZA-Accredited Zoos and Aquariums
aquarium field and are encouraged to
take full advantage of all of the benefits • Job Listings
AZA membership has to offer.
• AZA Logo Use
• Press Room Postings
• Plaque Demonstrating AZA Membership
For more information on how to become an AZA commercial member, the commercial
member application process or for more information on the commercial member benefits
listed above, please go to www.aza.org/CommercialMemberBenefits.
Questions?
2021 Media Kit / 7 Jessica Heckendorn, Coordinator, Integrated Sales & Marketing / jheckendorn@aza.org
P 301–244–3341 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
Connect Advertising Agreement
(beginning dates: January 1, 2021–December 31, 2021)
This ADVERTISING AGREEMENT (this “Agreement”) is entered into by and between the Association of Zoos and Aquariums, a
West Virginia non-profit corporation located at 8403 Colesville Road, Suite 710, Silver Spring, Maryland 20910 (“Publisher”) and
Advertiser Company Name:____________________________________________________________________________________
Contact Person:_ ____________________________________________________________________________________________
Address:_ __________________________________________________________________________________________________
City / State / Zip ____________________________________________________________________________________________
Phone: _____________________________________________ Fax _ __________________________________________________
E-mail: _ ___________________________________________________________________________________________________
* The above information will be used for billing and servicing the account. To identify an advertising agency, or other alternate contacts,
please complete the form on page 4.
New Advertiser Contract Renewal
TERMS AND CONDITIONS:
WHEREAS, Publisher is a 501(c)(3) tax-exempt, nonprofit organization dedicated to the advancement of zoological parks and
aquariums for conservation education, scientific studies and recreation;
WHEREAS, Publisher produces publication called Connect (the “Publication”); and
WHEREAS, Advertiser desires to place one or more advertisements in the Publication (the “Advertisement”);
NOW, THEREFORE, in consideration of the foregoing, and of other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties hereby agree as follows:
1. Print Advertisement. Publisher agrees to publish the Advertisement in the Publication with the following specifications:
Check all that apply.
Size of Space: 1/4 page 1/2 page 1/2 page (vertical) full page
Other: ____________________
Type of Advertisement: color black & white Variable (please specify): _______________
Frequency Rate*: 1 3 6 9 12
*refers to applicable rate, not necessarily total number of actual ads.
Months to be Inserted in the Publication (please indicate month):
January 2021 April 2021 July 2021 October 2021
February 2021 May 2021 August 2021 November 2021
March 2021 June 2021 September 2021 December 2021
Date Initial Artwork to be Provided: ____________________________
(required by the tenth day of the month preceding publication. If already on file, simply write “on file”.)
Will new artwork be submitted for each edition? Yes No
1a. Tear Sheets: Is a tear sheet of your advertisement required each month? If so, please provide delivery address on page 4.
Yes No
1b. Advertiser Index: Please indicate how company should be listed in the Index of Advertisers in each issue:
Advertiser: __________________________________________________________________________________________________
Website URL: ________________________________________________________________________________________________
Phone: _ ____________________________________________________________________________________________________
Questions?
AZA Connect Jessica Heckendorn, Coordinator, Integrated Sales & Marketing
Advertising Agreement / 1 E jheckendorn@aza.org / P 301–244–3341 / F 301–562–0888
8403 Colesville Rd., Suite 710, Silver Spring, MD 20910
2. Connect Digital Advertisement. Publisher agrees to run the digital advertisement with the following specifications:
Size of Space: Horizontal Square Vertical
Location of Advertisement: Homepage Targeted Article
Frequency Rate*: 2 4 6
*refers to applicable rate, not necessarily total number of ads.
Months to be Inserted in Digital Publication (please indicate month):
January 2021 April 2021 July 2021 October 2021
February 2021 May 2021 August 2021 November 2021
March 2021 June 2021 September 2021 December 2021
Date Initial Artwork to be Provided: ____________________________
(required by the 25th day of the month prior to publication. If already on file, simply write “on file”)
Will new artwork be submitted for each publication? Yes No
2a. Other Digital Advertisement. Publisher agrees to run the digital advertisement with the following specifications:
Size of Space: Tall Button Small Button Text & Link
Location of Advertisement: Daily News Digest Membership E-Newsletter
Months to be Inserted in Digital Publication (please indicate month):
January 2021 April 2021 July 2021 October 2021
February 2021 May 2021 August 2021 November 2021
March 2021 June 2021 September 2021 December 2021
Date Initial Artwork to be Provided: ____________________________
(required by the 25th day of the month prior to publication. If already on file, simply write “on file”)
Will new artwork be submitted for each publication? Yes No
3. Fees and Payment. In consideration of the publishing of the Advertisement in the Publication, Advertiser agrees to pay Publisher
on the following basis:
Base Rate: $_______ /month for _______ months (advertiser must be paid member in good standing with AZA for the duration of
the contract period to be eligible for member discount)
*Premium Issue Rate: $ ________ /month for ______months
(*please add $75/month to base rate for ads to appear in July, August and/or September)
Billing: Bill Advertiser Bill Agency
Due Date for Payment: Payment due within 20 days of the date on the invoice. If any payment due hereunder is not made in a
timely manner, Publisher, at its option, may terminate this Agreement immediately. All payments not paid by the due date shall bear
interest from the due date at the rate of one percent (1%) per month, prorated on a daily basis, for the period of delay.
4. Right to Refuse Unacceptable Advertising. Publisher reserves the right to (a) reject any Advertisement for any reason at any
time even though a reservation has been previously acknowledged (provided that, upon such cancellation, Publisher shall return any
payment received with respect to such rejected Advertisement), and (b) refuse any Advertisement that does not completely conform to
every detail, instruction, method and guideline determined by the Publisher in its Technical Specifications (subject to change at any time
by the Publisher in its sole discretion).
5. Truth in Advertising and Indemnification for Liability. Advertiser is solely responsible for any legal liability arising out of or
relating to (1) the Advertisement, and/or (2) any material to which users can acquire through the advertisement. Advertiser specifically
represents and warrants that the Advertisement complies with Publisher’s advertising standards, and that it holds all of the necessary
rights to permit the use of the Advertisement by Publisher for the purpose of this Agreement; and that the use, reproduction, distribution,
or transmission of the Advertisement will not violate any criminal laws or any rights of any third parties, including, but not limited to, such
violations as infringement or misappropriation of any copyright, patent, competition, defamation, invasion of privacy or rights of celebrity,
violation of any anti-discrimination law or regulation, or any other right of any person or entity. Advertiser agrees to indemnify Publisher
and to hold Publisher harmless from any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and
expenses that may be incurred by Publisher, arising out of or related to Advertiser’s breach of any of the foregoing representations and
warranties.
Questions?
AZA Connect Jessica Heckendorn, Coordinator, Integrated Sales & Marketing
Advertising Agreement / 2 E jheckendorn@aza.org / P 301–244–3341 / F 301–562–0888
8403 Colesville Rd., Suite 710, Silver Spring, MD 209106. Limitation on Damages. In no event will Publisher be liable to Advertiser for any special, incidental or consequential damages,
whether based on breach of contract, tort (including negligence), or otherwise, and whether or not Publisher has been advised of the
possibility of such damage.
7. Miscellaneous.
(a) Independent Contractors. The relationship between the parties is that of independent contractors and nothing contained
in this Agreement shall be construed as creating any other relationship whatsoever between Advertiser and Publisher.
In particular, nothing in this Agreement shall be construed to place Advertiser and Publisher in a relationship as partners, joint venturers,
employer and employee, or principal and agent, respectively.
(b) General Representations and Warranties. Each party hereby represents and warrants to the other party that it is duly
organized, validly existing, and has the full and unrestricted power and authority, corporate and otherwise, to execute and deliver this
Agreement and to perform all of its obligations under this Agreement.
(c) Survival. It is the express intention and agreement of the parties that all covenants, agreements, statements, representations
and warranties made in this Agreement shall survive the execution and delivery of this Agreement, and those set forth in Section 4,
Section 5, Section 6(g), Section 6(l) and this Section 6(c) shall survive the termination of this Agreement for any reason whatsoever.
(d) Assignments and Subcontracts. This Agreement, and the parties’ responsibilities under it, may not be assigned or
subcontracted by either party without the prior written consent of the other party.
(e) Exercise of Rights. No failure or delay on the part of a party in exercising any right, power or privilege hereunder and no
course of dealing between the parties shall operate as a waiver thereof; nor shall any single or partial exercise of any right, power or
privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, power or privilege. The rights and
remedies herein expressly provided are cumulative and not exclusive of any other rights or remedies which a party would otherwise
have at law or in equity or otherwise.
(f) Binding Effect. Subject to any provisions hereof restricting assignment or transfer, this Agreement shall be binding upon
and shall inure to the benefit of the parties hereto and their respective administrators, legal representatives, successors and permitted
assigns.
(g) Limitation on Benefits of this Agreement. It is the explicit intention of the parties that no person or entity other than
the parties hereto is or shall be entitled to bring any action to enforce any provision of this Agreement against any party, and that the
covenants, undertakings and agreements set forth in this Agreement shall be solely for the benefit of, and shall be enforceable only by,
the parties hereto (or their respective successors and assigns as permitted hereunder).
(h) Headings. Headings contained in this Agreement are inserted for convenience of reference only, shall not be deemed to
be a part of this Agreement for any purpose, and shall not in any way define or affect the meaning, construction or scope of any of the
provisions hereof.
(i) Entire Agreement. This Agreement contains the entire agreement between the parties with respect to the transactions
contemplated herein, and supersedes all prior oral or written commitments, understandings or agreement with respect to the matters
provided for herein and therein.
(j) Amendments. All provisions of this Agreement shall remain in effect throughout the Term unless the parties agree, in a
written document signed by both parties, to amend, add or delete any provision.
(k) Applicable Law. This Agreement, the rights and obligations of the parties hereto, and any claims or disputes relating
thereto, shall be governed by and construed in accordance with the laws of the State of Maryland (but not including the choice of law
rules thereof).
(l) Arbitration. The parties pledge to take all reasonable steps to work out, in an amicable fashion, any business differences
that may arise. In the event that the dispute cannot be worked out consensually, then the parties shall submit such disputes to
arbitration before a single arbitrator in Washington, D.C., subject to the rules of the American Arbitration Association.
(m) Impossibility of Performance. Noncompliance with this Agreement for reasons of force majeure, such as acts of God;
acts, regulations or laws of any government; war or civil commotion; destruction of production facilities and materials; fire, earthquake
or storm; labor disturbances; failure of public utilities or common carrier; or any other causes beyond the reasonable control of the
parties, shall not constitute material breach of this Agreement.
IN WITNESS WHEREOF, each of the parties hereto has duly executed this Agreement, or has caused this Agreement to be duly
executed on its behalf, as of the day and year first above written. This Agreement may be executed by counterparts.
ASSOCIATION OF ZOOS AND AQUARIUMS ADVERTISER: _ ______________________________________
By: _ ______________________________________________ By: _ _________________________________________________
Name: Jessica Heckendorn Print Name: ___________________________________________
Title: Coordinator, Integrated Sales & Marketing Title: _________________________________________________
Date: ______________________________________________ Date: _________________________________________________
Questions?
AZA Connect Jessica Heckendorn, Coordinator, Integrated Sales & Marketing
Advertising Agreement / 3 E jheckendorn@aza.org / P 301–244–3341 / F 301–562–0888
8403 Colesville Rd., Suite 710, Silver Spring, MD 20910Additional Contact Information (Optional)
Primary Customer Contact
Company: ___________________________________________________________________________________________________
Contact Name: _______________________________________________________________________________________________
Address: ____________________________________________________________________________________________________
Phone: _____________________________________________ Fax _ ___________________________________________________
E-mail: _ ____________________________________________________________________________________________________
Advertising Agency
Company: ___________________________________________________________________________________________________
Contact Name: _______________________________________________________________________________________________
Address: ____________________________________________________________________________________________________
Phone: _____________________________________________ Fax _ ___________________________________________________
E-mail: _ ____________________________________________________________________________________________________
Billing Address
Company: ___________________________________________________________________________________________________
Contact Name: _______________________________________________________________________________________________
Address: ____________________________________________________________________________________________________
Phone: _____________________________________________ Fax _ ___________________________________________________
E-mail: _ ____________________________________________________________________________________________________
Tearsheet
Company: ___________________________________________________________________________________________________
Contact Name: _______________________________________________________________________________________________
Address: ____________________________________________________________________________________________________
Phone: _____________________________________________ Fax _ ___________________________________________________
E-mail: _ ____________________________________________________________________________________________________
Artwork/Graphic Designer
Company: ___________________________________________________________________________________________________
Contact Name: _______________________________________________________________________________________________
Phone: _____________________________________________ Fax _ ___________________________________________________
E-mail: _ ____________________________________________________________________________________________________
Questions?
AZA Connect Jessica Heckendorn, Coordinator, Integrated Sales & Marketing
Advertising Agreement / 4 E jheckendorn@aza.org / P 301–244–3341 / F 301–562–0888
8403 Colesville Rd., Suite 710, Silver Spring, MD 20910You can also read
