2021 MARKETING SUMMARY - The Plant-Based Network
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2021 MARKETING SUMMARY
OUR MISSION
PBNet’s mission is to grow the plant-based movement by helping
people, businesses, and organizations to be a catalyst for change so
that everyone can enjoy better health and a greener planet. To help
accomplish this mission, the co-founders of PBNet wanted to create
a simple, convenient, and enjoyable way for the mainstream public to
learn about, transition to, live and share the plant-based lifestyle.
Founded in Charlotte, North Carolina, Among the various outlet channels
on November 1, 2019, PBNet was currently available, TV is the most trusted
launched as a unique lifestyle and media compared to online videos and
entertainment media company social networks. The increase in internet
streaming TV shows, movies and reliability and bandwidth has also made
events about plant-based living. the streaming space the fastest growing
The model is similar to Hulu, the sector for TV, and streaming platforms
streaming platform owned by Disney, like Hulu and Netflix have seen an 85%
except PBNet’s primary target increase from 2019 to 2020 according to
audience includes people who are a new Nielsen report.
interested in the health benefits
of eating a plant-based diet, while PBNet offers all-inclusive advertising
also living in a more eco-friendly, packages that reach a targeted audience,
sustainable, cruelty-free, and ethical leverage multiple marketing channels which
way. There are no meat, dairy or then leads to sales generation. PBNet gives
drug commercials, and viewers the most comprehensive and effective
include omnivores, reducetarians, marketing solutions available today.
flexitarians, pescatarians,
vegetarians and vegans. Collectively
this audience is known as “veg-
curious” or “veg-friendly.” REACH
TARGETED
In the United States, although GENERATE AUDIENCE
only 6% of the population label SALES
themselves as vegetarian or vegan,
another 29% of the population are
working to incorporate more plant-
based foods into their diet and
lifestyle, making it one of the fastest
growing markets in the food and LEVERAGE MULTIPLE
beverage industry. MARKETING CHANNELS
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 1
DO YOU WAN T ?
HE
AL
TH
ALS
ANIM
KIDS
N G
O KI TRAVEL
CO COMEDY
1 2 3
To reach a targeted To efficiently A more effective
audience of health leverage multiple and affordable way
conscious people marketing channels to build credibility,
concerned about through one increase visibility
“green living”? company, including and generate sales
the rapidly growing for your business?
streaming TV market?
IF SO, THEN YOU ARE IN THE RIGHT PLACE
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 2
THE OPPORTUNITY
“I love the BE A PART OF THE
positive PLANT-BASED REVOLUTION
impact my
A global change is taking place, and the Plant-Based
choices are
Network can give you greater credibility and visibility
having on
in a rapidly growing marketplace.
the planet”
Sales of plant-based foods grew by more
than 255.3% in the first half of 2020.1
WHAT CONSUMERS
ARE SAYING
More than 9.6 million Americans now claim
to be vegan.2
60%
say plant-based
eating
39% of all consumers in the United States is appealing 4
are trying to incorporate more plant-based
foods into their diet.3
80%
are willing to
The plant-based lifestyle has gone mainstream try plant-based
options 5
with popular fast food chains offering plant-
based meat alternatives, including:
reported that
Burger King®, Chipotle®, Qdoba®, Little
OVER sustainability
1/2
Caesars®, KFC®, McDonald’s®, Dunkin’ was the main
driver of
Donuts®, Denny’s®, Hardee’s® and Carl’s Jr®. increasing
plant-based
options 6
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 3
THE PROBLEM
HOW DO COMPANIES ECONOMICALLY
“A plant-
AND EFFECTIVELY REACH THE
based
lifestyle has
PLANT-BASED MARKET?
helped turn We offer an easy and targeted solution…
my health stand out from the crowd and share your
around” message with sophisticated consumers
seeking plant-based alternatives.
High Advertising Costs - Intense competition from meat,
dairy and pharmaceutical companies raises advertising
prices, which makes it difficult for most companies to
market through mainstream media outlets.
Missed Marketing Opportunities - Companies turn to
social media and the Internet to market their products, but
people over age 40, who are more concerned about their
health and the environment, typically watch TV instead of
going online like millennials, who are more motivated by
animal advocacy and welfare.
Advertising and Marketing Overload - The sheer amount
of advertising and marketing options can be overwhelming
to sift through, select, set up and manage when you have
limited staff and resources.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 4
THE SOLUTION
“Changes in
BECOME A PART OF THE #1 PLANT-
my food BASED LIFESTYLE AND ENTERTAINMENT
choices STREAMING MEDIA COMPANY
have made
With a potential combined total reach of over 36
a positive
million subscribers interested in plant-based living,
impact on
we are positioned to be one of the fastest growing
our planet” streaming TV networks.
The Plant-Based Network®
We are the NUMBER ONE lifestyle and entertainment streaming TV
channel and media company featuring plant-based TV shows.
– dedicated to helping people improve their health
– educating people on how to create a more
sustainable planet
We are one of the FASTEST GROWING networks according to TVStartup
[with tens of thousands of downloads] and we are available on the MOST
POPULAR streaming TV platforms and apps including:
Unlike the Food Network® and other mainstream TV channels,
we have NO meat, NO dairy, and NO pharmaceutical advertising.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 5
THE IMPLEMENTATION
“Much like your
BRAND AWARENESS & REACH SYSTEM
mobile phone,
(BARS)
the more bars you PBNet’s end-to-end solution, known as the
have, the better Brand Awareness and Reach System (BARS),
the connection includes four “bars”, or phases—brand
you’ll have with strategy, content development, advertising
your audience.” and marketing, and community feedback.
PHASE 1 BRAND STRATEGY
We help customers to build a brand
strategy that is aligned with their mission
and business goals. This includes
3 4
understanding their target audience(s), 2
the “pain points” of their audience(s), 1
their solutions, the competitors to BARS
PHASES 1 THROUGH 4
their solutions, and what differentiates
them from their competitors. We put BRAND AWARENESS AND REACH SYSTEM
this altogether for every customer in a
document we call a Greenprint.
PHASE 2 CONTENT DEVELOPMENT
As a TV network and magazine, PBNet has a professional in-house content development
team with deep experience in content strategy, storytelling, video production, graphic
design and copywriting. Based on the brand strategy, PBNet leverages the latest
technologies, tools and equipment to create content in multiple formats across a wide
variety of marketing platforms and channels. This content includes:
• TV shows • Blog articles • Social media ads/posts
• Video commercials • Magazine articles/ • In-person and virtual
• Graphic ads advertorials events
• Web banner ads • Podcasts • Online courses
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 6
THE IMPLEMENTATION
PBNet is a media and technology company that provides the most
comprehensive and cost-effective marketing solution for any
business wanting to connect with the fastest growing group of
consumers – the “veg-curious” and “veg-friendly” audiences of
omnivores, reducetarians, flexitarians, vegetarians and vegans.
PHASE 3 ADVERTISING AND MARKETING
Once content is developed, PBNet helps clients to build brand awareness and trust by the
content to advertise their products and/or services through multiple exclusive marketing
channels including a streaming TV channel (available on Roku TV, Apple TV and Amazon
Fire), mobile devices (iPhones and Androids), a bi-monthly digital magazine (ISSUU and
Zinio), a network of websites, an online learning portal, events (in-person and virtual), and
social media (Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, and YouTube).
PHASE 4 COMMUNITY FEEDBACK
In this phase, PBNet monitors social media
and collects feedback from viewers, readers,
advertisers and strategic partners through:
• Data analytics
• Online surveys
• Social media polls
• Mobile app polls
• Contests
The data is analyzed, trends are identified,
and reports are provided to PBNet advertisers
in addition to the feedback collected.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 7
YOUR MARKETING PARTNER
“As a small ACHIEVE YOUR BUSINESS GOALS WITH
business OUR MULTI-FACETED STRATEGIES
owner, It’s
Whether you have short-term or long-term
nice to have
a partner to business plans, our Certified Solution Architects
help me with can develop a custom “GREENPRINT” to assist
marketing” you in growing your business.
You can start small and scale your
efforts (or bandwidth) as you grow.
EXECUTE the PBNet “greenprint” via
multiple marketing channels
6
DEVELOP a PBNet “greenprint” marketing plan
5
DETERMINE the brand identity
4
UNDERSTAND what attracts the ideal customer
3
IDENTIFY ideal customer
2
ASSESS current marketing goals and systems
1
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 8
ADVERTISING
EFFECTIVE AND AFFORDABLE
HIGHLY SOUGHT AFTER TARGET MARKET Our primary demographic includes
professional, educated women over the age of 40, earning $50K+ per year, who are
interested in the benefits of a plant-based lifestyle including healthy cooking, weight
loss, anti-aging, fitness, disease prevention and reversal, and fighting climate change.
GROWING AUDIENCE Reach a rapidly growing audience due to the increase in internet
reliability and bandwidth, which has made the streaming space the fastest growing
sector for TV with more than half of American adults (62%) now subscribing to a
streaming service 7 and watching an average of 6 to 8 hours of content each day. 8
FLEXIBLE AND SCALABLE MARKETING OPTIONS Take advantage of several
advertising packages with flexible payment terms that can
accommodate almost any budget, and you can easily scale
your marketing up as you generate more revenue and
expand your business.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 9TV IS MOST TRUSTWORTHY
BUILD AND CREATE
LOYALTY AND TRUST
TV has the proven ability to emotionally
and rationally connect with your
audience. It is the most trusted format
across all demographics.
QUESTION:
70% Which one of the following media carries video advertising
that you believe to be MOST TRUSTWORTHY?
60%
ADULTS 18+
ADULTS 18-34
Don’t Know/Refused
18+ – 11% / 18-34 – 9%
20%
12% 12%
8%
TV ONLINE VIDEO SOCIAL MEDIA
TV CREATES, BUILDS AND GROWS BRANDS.
Several recent reports confirm that nothing is more effective than television, in both
short and long term advertising strategies. As one of the most trusted mediums
among consumers, TV gives you the opportunity to tell a visual story about your
company creating longer lasting impact and more memorable products or services.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 10DEMOGRAPHICS*
OUR AUDIENCE
55%
age 40+
6%
56%
11% female
7% $200k +
$1k - $24k
72%
$150k -
$199k
INCOME 17% annual
$25k - $49k income of
22% $50k+
$100k - $149k
66%
some
college to
graduate
degree
37%
$50k - $99k
* based on Roku TV
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 11WE HAVE
MULTIPLE MARKETING CHANNELS
Connect with Your Consumers on Various Platforms - When your brand is visible on
multiple channels it increases consumer engagement and conversion rates.
streaming tv
Roku TV • Apple TV • Amazon Fire
events mobile apps
VegFests iOS • Android
Virtual VegFest
Conferences
Industry Conventions
Online Summits
learning digital
solutions media
Recipes Website
Online Courses Magazine
Newsletter
Blog
social media
Facebook • Twitter • Instagram
YouTube • LinkedIn
Pinterest • TikTok • Fans
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 12THE LEADER IN STREAMING PLANT-BASED
TV SHOWS + MOVIES + EVENTS
Our shows feature top plant-based/vegan influencers with large fanbases such as:
• D
r. Michael Greger • Miyoko Schinner
of NutritionFacts.org of Vegan Mashup
• Laura Theodore • E
rin and Dusty Stanczyk
of the Jazzy Vegetarian of EatMoveRest
We have multiple categories including:
COOKING • TRAVEL • FITNESS • HEALTH • MUSIC • COMEDY • KIDS • EDUCATION
—and more
Our advanced streaming TV and advertising platform leverages the same technology
used by NBC, RADIO DISNEY and ESPN.
The Plant-Based Network Is Available On Multiple
Digital Media Platforms for Maximum Visibility
INTERNET
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 13MOBILE APPS
WATCH SHOWS ON THE GO…
“I love sharing
FROM YOUR MOBILE DEVICE
my favorite
shows with With iOS and Android devices, PBNet
friends and
is accessible anytime and anywhere
– allowing increased viewer rates and
family”
content loyalty.
Unlike other streaming “plant-based” channels that
primarily feature cooking shows or quick recipe videos,
PBNet attracts its highly targeted audience by licensing and
producing professional TV broadcast-quality shows, movies,
documentaries and live events.
The shows cover a wide variety of categories including
cooking, travel, health, fitness, sustainability, gameshows,
humor, family, kids, education, compassion, music, and
shopping. A typical show has 10 to 12 episodes, with each
one lasting between 20 to 30 minutes long. One episode is
released each week, and a complete season lasts between
10 to 12 weeks.
The PBNet mobile app provides additional marketing
opportunities through the start-up screen, banner ads, and
hyperlinked text. Viewers can also chat, answer polls, and
even submit video testimonials.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 14DIGITAL MEDIA : websites
SEARCHING THE INTERNET FOR RELIABLE
“The Plant-
Based PRODUCTS CAN BE OVERWHELMING
Network Our websites connect like-minded individuals to the
provides goods and services that come from our vetted sources—
resources it’s like doing business with friends.
I can trust.”
WE HAVE A GROWING NETWORK OF AFFILIATED WEBSITES THAT DRIVE TRAFFIC:
PlantBasedSpotlight.com PlantBasedPodcasts.com
PlantBasedRecipe.club
PlantBasedEntrepreneurs.com
PlantBasedNetwork.com
PlantBasedLearning.com
PlantBasedEvents.com
PlantBasedFans.com
PlantBasedInfo.com
VirtualVegfest.com
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 15DIGITAL MEDIA : magazine
Our bi-monthly digital magazine
spotlights our TV shows and
advertisers/sponsors.
Official advertisers and sponsors are
featured in a special section, which
includes articles to help build credibility
and visibility.
TRAV
EL GU
How t
IDE
EXPERT
o Nav
s derch TIP!
it atetum
aut is is even
Plant-Based Spotlight is
dolores
igate A
tintec t
repud epedit
aeped
eum fug
LIVING iaecta
THE
irports
PANT
THE P RY
UR AC
EP LANT-
VOLUPT TAM IUREHE BASED
available on the ISSUU
ipsunt AT MOLOR N ITATEM
EM LIFEST VO
atem
re
repudi
c ilibus OD QUIATU LORPOS NU
dolore m quam ex , et molupta R REMPORR S PLAUT DI
YLE
s ce UM na S ALIS I’m ne
imus, tintecepedi ped itatiu taquia quat t vellic APED rvous
omni s,
ipit, se t repudaep unt alit et ur, qui ut fu ienem. Dior TI OMNIS
ES about
tr
plant- ying
quam ed volore ga auta du EUM
and Zinio digital magazine
Saecte usci vit eum fugi ressun . Ic tesseq s reria ENIM INCI
pis iu
m dolu atet do aect t fa ui
luptat a nus, abor ccullibus temquiaep que laccum ORE
LL based
m fuga pta aut ac es ro is ut meat!
endit, . idelend quibus sim inul la derchit atet incil
quaspe Ehenimilic us et . ccat fa um is volupta qu
ribus te illupic cim la ev ae
aspis m volupta ccusam ent aut is
audam tio
atquib
us
, tempo nem. Ut al , offic tet do
quias OK,
ipsum
Boom
platforms, which have more
UR AC it la lo il
EPTAM
IUREHE
rro vid
undust ndit expe sim me estio
io ma
ru
nsequa er!
N itate nulpar reserio ns m quiss
eq
pos nu m volor cia m lam ui am la im enis cu Recipe
s
esti om plaut dis
evele
s estru ut qui tend sci- porio s for th COO
volupt nis eumen
alis ap m andis do
aspisq lore es e Non- KING
ed
escillu u iandeb nt dolum
su Chef
than 15 million subscribers.
at
rempo molore m incillore
im
is
prae ptati ut ex ero omm eumqui
CLAS
rru
Dior au m nat ve
od qu nus m
olup re co olor duci S
llicien tur
ia
vollabo tatus, eum n pello cepero
ta dus optin e, utatus
incil ip
su reria qu em. res sit
. Enis fa
verchi ccus dem
re qu
os ex tis et
m
se Em br ace Tran
molup nt repudi e lacc l ipsa INGR errum od
rest, iore
ta taqu c ilibus um
m
sumqu oluptatque nit, qu
i
EDIEN
TS tem
Olup
etur
ta te nt si tions
fuga.
Ic tess ia quatur, qu et
, i ut ab moles m, sa et ad m em quiam
ut volu equi te i
do lu ptatem orehenihit t, ndis
auta ca tem o enti ni re iuria
pt mquia ut de ex na om etur t lorem po rionseq s aborep eriatius
excepe a quae at epro is erferio tem fugitia nis sequ
i blam m, sa enti ni uas re ed
em re s
d
ressun itatius, un m quam minct
empo corepratur
ssum erit re
s rept
, ndis
auta
s. runtemmagnate
t t sum re rem qu ? Quis 100%
event faccullibus alit et volo quis us, etur t PLAN que do
he is co sequ
The digital magazine
au derchi re Hicatiu ni e nd nem as ea i blam T-BA
eum fu t is dolore t atet nto qu ignat ente 4 om cum
r
erit re
s
, SED BU
gi s um is quod reptus RG
laccus aecta nus, tintecepedi maion o omni vo m. nitas
dolum quis ,
ER
am qu abor sim t repu se sit lupta vid et de as
musci ia inul la daeped atur? face ea cu
vitatet s ipsum il ccat fa IBUS EO rna ur
sit
4 om mr
dolupt im nitas
ates qu us, omni ip cim SANTE
M DIRECT vid et dolum Who
SAECTE ibus sp it, se PORATU IONS face de le-W
is even qua-
is promoted to several
cus do cone R, rna ur heat
M DOLU . lorio be cum expl 1. sa sit Bun
PTA AU ipisit aquam abor ndis Lettuc
T ACID ell fugiat is nost, an auda autat Ilic e
catqui ELENDU qui bl it occus do em et daes m cr ie
e estra si linatia
bu S et illu ac lo acta
simen s, offic te pi- corpor eat parum re eos is m acea dolu siti m ia
inatu re co mod
cum
Tom
ato
is cusc t dolo es er os pi 2. tes ndep
tionem ipis iu rume Lici te m agnim un tur ep ad isci qu c ab m aio id e te m iam
. m estio m sin erfe id ellege untis egitu e occh rfervium
laut qu Ut alit land fuga. Ehen nsequam ium re olup tasper venim a co ro conseq eors Cash
hundred thousand email
in
i it expe imilic qu m chil is ns uunt num r iortem, ur s sentrae ew Ch
tempo tendandis tem vo is- molup harum ex dolo m ent liquatu o ves pa ness eese
rro endit, sim reserio lupta tis er Patia obulla im Ketc
estrum vidundu quaspe ns eq quatqu rae as vo iatem ius, agnatios et r? m no tum cote bus se di dinteat
stam Vegg
hup
Me vo stio rib ui am at lu no , 3. etra ro no s, qu
lum in ma nulpar us aspis Aximus iasi tenihi pti odions ssitatibus es ho diis stela
po
ondu
m
ie Pa
tty
eos re cia au c eq ue na del s poen Onio
ped en m lam ev dam, a ni de mintias di ipissintur natq
ui pu macris, ut dit? n
eles ndite s am ip tur sam bli, ur
08 tium vo esed ad qu con provid sunt op tella
nos er em et fue cae pr
subscribers and social
lupidi modi ae se Pickle
cia reped repu quam eosae cus tae. nore
i publ feres tim dest? Satraoximi licip s
et volo dit aturem laut ex
peru
ut eat cont iu ih
em oc s, ut virm ili travem ediem es
se
r am et od Vega
qui od magnimus m aut 4. Dis
sedi
us, si ili qu
strarit ssilium in is, Patqua
ul n May
ios ea , opta sent atum ihilicat o
volen tu nequ
di rem m i inam ium seni elius us
od ad cu m
m ho fuem mov is ad mac
media followers.
quer caelin eri te i send
iss
cono il hem tro vis clem adductat uctus volupt
n
traris vidius ac por publiss st re no
ho quem odipsua quam,
of
, se ie
confen do, quam natua de il vit. Ifesil nitices,
ru verepe ntiore co ficim face
n at
artem iquere co posta, fa e fue introctante
nt i everio rum cum explic te
n nus la m au
n
diendauribus, nihi vide no cis, Catus ri porio perit boreius eu t ma
mm lic nsul et dolo as m m ea
e cre iem si eg i caecon veres duci re es o
factur er emqu as sunt
s ex m eis, prae e utatus pisqu ia dolu
m eu
us. t se es ndeb
cillupt is ero om mqui
ati ut molor
exce
pero e,
Plant-
Based
Sp otligh
t
|
JUNE
- JULY
2020
08
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 16DIGITAL MEDIA : newsletter & blog
BUILD CREDIBILITY AND VISIBILITY
“Positive, inclusive,
EVERY DAY
compassionate Daily blog articles and weekly email newsletters keep
and FUN! ” viewers entertained and engaged.
PBNet posts new
BLOG ARTICLES
every day on current
trends, news and
updates on PBNet TV
shows, movies and
live events.
Featured advertisers
have their banner ads
displayed with links
to their websites and
online stores.
NEWSLETTERS with
banner ads are emailed
to thousands of PBNet
subscribers every week
with an average open
rate of 20%.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 17SOCIAL MEDIA
OUR TEAM KEEPS THINGS FRESH AND CURRENT
By sharing our programs, shows and specials widely
on numerous social media networks, we’re able to
reach and interact with people of all ages in the plant-
based world including teens, millennials and seniors.
SHARE • LIKE • FOLLOW
@pbnet_tv
PlantBasedNetworkInc
the-plant-based-network
PlantBasedNtwrk
@pbnet_tv
plant-based-network-tv
pbnet.tv
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 18LEARNING SOLUTIONS
RECIPES AND ONLINE COURSES
From self-paced, online courses… to webinars and
group discussions—we offer a variety of learning
opportunities catering to the unique needs of each
individual and their goals.
Recipes Tips from Online Advertisers
from club chefs and cooking and sponsor
members cookbook classes with offers and
added every authors guest chefs discounts
two weeks are shared
We provide self-paced and live training on a wide variety of
topics every month, including: the latest business start-up
strategies • funding strategies and opportunities • product
innovations • digital marketing technologies and techniques •
customer services best practices.
We help you learn how to live healthier while creating a more
sustainable and compassionate world by living a plant-
based lifestyle. We also teach you how to educate your
family and friends about the plant-based lifestyle, and we
provide you information and resources you can share.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 19EVENTS
VEGFESTS • CONFERENCES • INDUSTRY CONVENTIONS • ONLINE SUMMITS
how to grow a
world-changing
plant-based business
hosted by
RONNIE “TSUNAMI”
GANDIZA
sponsored by PlantBasedBusinessSummit.com
The Plant-Based Network® sponsors, develops, manages, markets and broadcasts both
in-person and online plant-based events such as vegfests, conferences, summits and more.
We also advertise and market plant-based events for other organizations
through multiple marketing channels including:
• Searchable Event Calendar
• Streaming TV Channels (Roku, Apple TV and Amazon Fire)
• Mobile App (iPhones and Androids)
• Social Media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube)
• Digital Magazine – The Plant-Based Spotlight
• Blog
• Weekly Newsletter
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 20EVENTS : Virtual VegFest
PLANT-BASED SHOPPING
“Virtual VegFest
is one of the AT YOUR FINGERTIPS
best new Vegfests are great events, because they give people
revenue streams, a chance to try delicious plant-based/vegan food,
replacing many learn from top speakers, and purchase vegan
in-person events products from local vendors. We’ve taken that
I used to do” experience online with “Virtual VegFest.”
We help local plant-based and vegan vendors get their
products available online, on our website, in their own
“virtual booth.” We also do weekly interviews with
vegan experts and entrepreneurs, and host special
events and contests!
Vegfests are growing in popularity averaging anywhere from 1000 to 5000 attendees and more.
We help organizations to “virtualize” their events which provides more visibility for vendors,
advertisers and sponsors.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 21GIFT GUIDES
CROSS-PROMOTION AND PARTNERSHIPS
GENERATE ADDITIONAL INTEREST,
CREDIBILITY AND INCREASED CUSTOMER
CONVERSION RATES.
Get your product in front of the customers that
already trust the Plant-Based Network and want
to purchase and share your goods.
All our guides promote products that align with our overall mission that encourages
sustainability—for a better world and better life. Each guide is broken into a variety of
categories to make it easy to find the perfect gift…with live links that takes the viewer
directly to your URL for purchase or to learn more about the product.
Valentine’s Mother’s & Summer Holiday
Day Gift Guide Father’s Day Gift Gift Guide Gift Guide
January 15 Guide July 15 October 15
April 15
Balance
SUPPLEMENT YOUR LIFE
pump it
up!
Sunwarrior - Protein Powders
Powerful Ingredients To Invigorate And Fuel Active Lifestyles
The next generation in plant-based protein is here, breaking through the constraints of other protein powders. Warrior
Blend is an easily digestible, nutrient filled superfood perfect for anyone who wants to amplify their health and fitness.
Chill
Warrior Blend fuses the power of several rich protein sources into one smooth, great-tasting formula that is
overwhelmingly superior to the individual components alone. Medium-chain triglycerides from coconut work
synergistically with the other ingredients to create a unique vegan protein exceptionally rich in amino acids and BCAAs.
Use Code “plantbasednetwork” for 25% off!
NEED TO CHILL? WE GOT YOU. Plantnrgy Chocolate Bliss Protein
and Superfood Mix
Energizes and elevates your mood.
Get your daily dose of chocolate
with a bunch of healthy natural
ingredients: Curbs cravings, keeps
you full for longer, contains all
essential amino acids, supports a
healthy immune system are said to
be released, and you return to the
present moment, where you belong.
Complement Plus Vitamins Smoothie Bombs
– Engineered for Plant-Based Diets – The Multitasker Trial Pack
The evidence-based approach to optimizing Try 5 of the Smoothie Bombs flavors in this trial
a plant-based diet… no fillers, sweeteners, pack. It comes with a free recipe booklet and
or multivitamins packed with extra contains 5 nutritious smoothie boosters.
unwanted nutrients. • Blend into your regular fruit smoothies to
boost the nutrition
Get Smooooth, Silky Hair… Provides: B12, D3, DHA/EPA Omega-3s, K2,
Iodine, Magnesium, Selenium and Zinc • Flavors included: Super Berries, Raw Cacao,
with Shampoo Bars from The Earthling Co. smart caPsule form: clean, 100% vegan Super Greens, Peanut Butter & Golden Chai
Omegas (algae-based) and non-GMO gelcap
These shampoo bars contain plant-based ingredients, are super
concentrated and manufactured in the USA with plastic-free packaging! Use Code PBN10 for $10 off!
All of these bars are scented with natural oils and boast nutritious
vitamins for your hair. They lather well, remove build up, and leave © 2020 Plant-Based Network
your strands SO smooooth. These bars are perfect for any shower
and travel well. Not only are they healthier for your hair, but also
better for the planet! Every breath you take… Meet the Shift
from Komusō
"Peace of mind can be hard to find.
relax! In our busy lives, it's difficult to take
those moments to breathe in and out,
easing our bodies and minds into
Sugar Scrubs - Exfoliators relaxation. With this special necklace,
Unwind with the gentle scrubs of: though, you can wear a reminder to do
© 2021 Plant-BasedOrganic
Network,
mixed Inc. | www.PlantBasedNetwork.com
Sugar, Organic Fractionated Oil
with:
just that every day.
Inspired by a conversation with a flute- 22
maker who taught them about ancient
Lavender/Eucalyptus EO, Green Vegan Color
Japanese monks and their breathing
–or–
techniques, Todd and Vanessa
Spiced Coffee-Coffee Grounds, Clove and
Steinberg created a pendant that
Cinnamon Bark EO
encourages slow, conscious breathing.
Simply exhale through the pendant
(don't worry, it's not a whistle), andSPONSORSHIPS
“Sponsorships BUILD YOUR BRAND AND TRUST
are a critical
PBNet offers opportunities for businesses to
part of
build trust by sponsoring TV shows, movies
supporting
communities” and live events.
TV/FILM OPPORTUNITIES:
● Brand integration into recipes, giveaways, and a variety of integrated campaigns.
● pportunities for corporate spokespeople to be interviewed on talk shows or
O
featured in shows that make sense for the brand.
● pportunity to be attached to vegan influencers
O
WE CAN WORK
and their following. WITH YOU TO
CUSTOMIZE SHOW
● Pre-roll commercials before, during and after shows. CONCEPTS
● Logo inclusion when possible for brand awareness. Let us tailor
campaigns around
● roduct placement in scenes… from more cost-
P your needs and
effective background shots to the talent holding current brand
the product(s). initiatives.
● Presenting Sponsors: ”Brought to you by…”
● pportunity to tell the story of your brand… ie: shows
O
about sustainability, where your brand IS the story.
We work side-by-side with you to ensure your message and products get in front of the
audience you want to target. This creates crediblility and the opportunity to share and
promote your products and services with a wide audience.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 23OUR ADVISORS
To ensure that we have expert guidance on the plant-based lifestyle and the type of shows that
will help us grow the plant-based movement, we have set up an Advisory Committee comprised of
plant-based leaders and subject matter experts across multiple disciplines and knowledge areas.
Dilip Barman Alkemia Earth
Film producer, leader, Holistic Health and
and Certified Food for Wellness Coach
Life instructor
Katrina Fox Dr. Michael Greger, MD
Award winning journalist, Founder of NutritionFacts.org
PR consultant, podcast and New York Times
host and author Best Selling Author
Dr. Milton Mills, MD Sharon Palmer
Racial equality health Registered Dietician,
advocate and speaker blogger, writer, editor,
author and speaker
Gerardo Velez Miyoko Schinner is a
7-time Grammy nominated passionate culinarian,
musician and entertainment best-selling cookbook
consultant author and founder of
Miyoko’s Creamery
To see the complete list of Advisory Committee Members, visit
www.PlantBasedNetwork.com/our-advisors/
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 24A “ONE-STOP” SOLUTION
“Working with
PBNet helps give
our customers a
consistent brand
experience in
alignment with
our core values”
A PARTNERSHIP FOR ALL OF YOUR ADVERTISING AND MARKETING NEEDS
In today’s world, with so many options for consumers, your business can expand its customer
base by effectively leveraging the Plant-Based Network’s multiple marketing channels. Utilizing
our Brand Awareness and Reach System (BARS), we make it easy.
Multi-Channel Efforts Can:
Keep your customers engaged with your brand. This
improves loyalty, referrals and repeat business.
Expand your reach with a variety of touch-points
specific to your audience. From TV shows, to social
networking interaction, to email and printed collateral…
when you know your customer, you can provide the
information they want, the way they want it.
Increase sales and revenue. The bottom line is important
and multi-channel campaigns can generate 24% more
ROI 9 when the correct methods are put in place.
Make you stand out from the crowd with a unique
grow competitive differentiator. In rapidly growing markets,
with us you need your products or services to reach the right
person at the right time, with the right message on the
right channel. We are here to help with that.
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 25
16CONTACT US
Schedule a discovery call for a free advertising and marketing assessment
to find out how you can grow your business faster.
email us at
advertising@plantbasednetwork.com
visit
www.plantbasednetwork.com
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 26REFERENCES:
1. Fona - Plant-Based Trends: Part 1, Health and Wellness - http://www.fona.com/wp-
content/uploads/2020/05/FONA-Plant-Based-Part-1-0520-Trend-Report.pdf
2. Ipsos Retail Performance - https://www.ipsos-retailperformance.com/en/vegan-trends/
3. Nielsen - http://www.nielsen.com/us/en/insights/news/2017/plant-based-proteins-
are-gaining-dollar-share-among-north-americans.html
4. Food Beverage Insider - https://www.foodbeverageinsider.com/protein/plant-based-
versus-vegan-consumer-perspective
5. N
umerator InfoScout OmniPanel - https://www.numerator.com/resources/blog/real-
deal-fake-meat-part-1
6. The Good Food Institute - https://www.gfi.org/images/uploads/2020/02/NO-
HYPERLINKED-REFERENCES-FINAL-COMBINED-accelerating-consumer-adoption-of-
plant-based-meat.pdf
7. Statista - https://www.statista.com/topics/1594/streaming/
8. Tubi - https://www.studyfinds.org/binge-nation-average-american-streams-8-hours-
of-content-per-day-during-coronavirus-outbreak/
9. L
ead Forensics - https://www.leadforensics.com/the-benefits-of-using-a-multi-
channel-marketing-strategy/
© 2021 Plant-Based Network, Inc. | www.PlantBasedNetwork.com 27You can also read
