2021 BITDEFENDER GLOBAL REPORT: CYBERSECURITY AND ONLINE BEHAVIORS
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2021 BITDEFENDER GLOBAL
REPORT: CYBERSECURITY AND
ONLINE BEHAVIORS
WWW.BITDEFENDER.COM
END-TO-END BREACH AVOIDANCE
AGENDA Objectives Managing devices & online
accounts
Methodology Threats & vulnerabilities
Executive summary Online usage profiles
Popular platforms and Socio - demographics
services
2 OCTOBER 5, 2021
END-TO-END BREACH AVOIDANCE
REPORT OBJECTIVES
• Measure the usage of online platforms and services
• Analyze how connected devices and online accounts are managed
• Explore attitudes and behaviors towards cybersecurity threats and
vulnerabilities
• Compare online use and demographic profiles
3 OCTOBER 5, 2021
END-TO-END BREACH AVOIDANCE
METHODOLOGY
Sample size: Total (11 countries): 10,124 respondents, total data are weighted
according to the size of online population of each country
Sample size by country:
Romania – 1000 interviews Spain – 800 interviews Germany – 1000 interviews
USA – 1000 interviews Italy – 800 interviews Sweden – 800 interviews
UK – 1000 interviews France – 1000 interviews Denmark – 800 interviews
Australia – 1000 interviews Netherland – 800 interviews
Data collection method: Online Survey
Data collection period: June 2021
Data reported:
• Total - All respondents
• Target: Internet users age 18-65
• Age intervals – 18- 24 y.o.; 25-34 y.o; 35-44 y.o.; 45-54 y.o.; 55-65 y.o.;
• Sex – Male & Female
4 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
Executive Summary (1/2)
PLATFORMS, APPLICATIONS, MANAGING DEVICES MANAGING ONLINE ACCOUNTS
SERVICES
Internet users have on average 8 Consumers regularly use multiple For managing account details, users use
online platform accounts. Of those devices for online activities, with 2/3 several methods. Half just memorize the
analyzed, the top used using at least 3 devices. Almost a details, a third rely on the autofill option,
are Facebook, WhatsApp, Gmail quarter use a work device for accessing and a quarter write them down or use a
and YouTube. There are several their online accounts. Companies should password manager. Sharing account
usage differences among males therefore ensure devices are secured and details with family and friends is most
and females and across age educate employees on best security likely to happen for car service/rental
groups. Facebook and WhatsApp practices. accounts at 60% followed by video
are used most by those 25+, Gmail streaming 49%, airline companies 45%,
For half of users, a mobile phone is the
is more popular after 35, while and software utilities 44%.
device most often used for personal
YouTube and Instagram are
activities with use highest Communicating about security risks
popular up to 34. Among 18-24, Tik
amongst those up to 44. associated with account management
Tok and Snapchat are the most
and educating users on security best
used platforms.
practices may attract more users and
help build a positive brand image.
5 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
Executive Summary (2/2)
THREATS & VULNERABILITIES
Sixty-one percent of users have experienced at least one threat in the past year, scam messages/calls on mobile (36%) and phishing
(23%) occurring most frequently. Financial fraud generates the highest level of anxiety, with 41% of users concerned.
Fifteen percent of users are not using any online security product/ service on their most used device for personal online activities,
with mobile phone being rather more exposed than other devices.
Antivirus is not used by almost a third of users (30%) on their main mobile device (either phone or tablet). Users believe they do not
need it or that it is built in, therefore rising awareness about threats on mobile devices might improve security best practices.
Slightly more than half of respondents are using a single or a few passwords across online accounts, and approximately a quarter are
using one of the simple passwords for online accounts. Regarding mobile phone, 30% are not properly securing it, as they use a
simple password.
In educating users on security, a special focus should be on mobile devices, especially mobile phones, as they are more exposed, with
a lower usage of security products/ services and higher usage of simple passwords. Moreover, mobile devices are more frequently
used by younger consumers, who are less worried about online threats and vulnerabilities.
6 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
PLATFORMS AND
SERVICES
7 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
Services with online accounts
SOCIAL MEDIA, ONLINE SHOPPING AND VIDEO
STREAMING ARE SERVICES MOST PEOPLE Social media 63%
DECLARE THAT HAVE AN ACCOUNT FOR Online shopping
54%
platforms
Video streaming 40%
In general, males have more online accounts, except social media and online
shopping where females rank higher, while for health and utilities suppliers there are Telecommunications
providers 29%
no differences between genders.
Health 29%
Young adults (18-24) have the least accounts, except for social media and video
streaming. Hotel booking, airline companies, software utilities have the highest use Utilities providers 28%
among the 25-44 age group.
Software utilities 24%
Social media is the highest in all countries, except Italy where online shopping
platforms rank highest. Hotel booking 23%
Accounts for utilities and telecommunication providers are especially high in Airline companies
account 16%
Romania (62% & 60%), compared to other countries where they max at 43% & 41%.
Car Service/Rental 9%
8 OCTOBER 5, 2021
Q5. For which of the following services do you have an online
account? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
ONLINE SERVICES WITH
Total 18-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55-65 y.o.
ACCOUNTS VARY
ACROSS AGE GROUPS, Base= … respondents 10124 1380 2164 2201 2304 2075
Social media 63% 63% 68% 70% 61% 55%
THE PROPORTION OF
THOSE HAVING AN Telecommunications providers 29% 17% 27% 32% 34% 31%
ACCOUNT IS LOWER Utilities suppliers 28% 11% 24% 29% 33% 34%
AFTER 45. SUPRISINGLY Health 29% 24% 29% 29% 29% 31%
YOUNG ADULTS (18-24) Video streaming 40% 40% 48% 47% 39% 27%
DECLARE THAT THEY Online shopping platforms 54% 44% 55% 58% 58% 54%
HAVE A LOW AVERAGE
Hotel booking 23% 14% 28% 28% 23% 17%
NUMBER OF ACCOUNTS
Airline companies account 16% 12% 20% 17% 16% 14%
Car Service/Rental 9% 11% 12% 11% 8% 5%
Software utilities 24% 25% 30% 30% 21% 14%
None 9% 4% 4% 6% 11% 18%
9 OCTOBER 5, 2021
Significantly higher difference vs Total
Significantly lower difference vs Total
Q5. For which of the following services do you have an online account? All
respondentsEND-TO-END BREACH AVOIDANCE
Top 3 platforms used Conversion
Platforms used rates
Gmail 86% 33% 39%
Facebook 82% 46% 57%
FACEBOOK, WHATSAPP, Amazon 79% 26% 33%
GMAIL AND YOUTUBE YouTube 76% 32% 42%
ARE THE MOST USED
Instagram
PLATFORMS. BOTH 65% 26% 40%
END-USERS & Netflix 65% 25% 39%
ORGANIZATIONS NEED WhatsApp 64% 35% 55%
TO MAKE SURE THEY
Twitter 49% 10% 20%
ARE EDUCATED,
INFORMED AND TikTok 43% 12% 28%
SECURED ON THESE Snapchat 43% 10% 23%
PLATFORMS. Yahoo mail 42% 11% 26%
LinkedIn 39% 4% 10%
Comcast 19% 3% 16%
AOL mail 17% 19%
3%
Another email… 38% 11%
4%
10
Q1. Do you have an account for…? Only % of YES; N=10124; All respondents
Significantly higher difference vs Total Q1.1 And which of these are the top 3 platforms you use? N= 10124;
OCTOBER 5, 2021 Significantly lower difference vs Total Respondents who use platformsEND-TO-END BREACH AVOIDANCE
Total Females Males 18-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55-65 y.o.
Base= … respondents 10124 5078 5046 1380 2164 2201 2304 2075
Amazon 26% 27% 26% 13% 19% 24% 35% 35%
Facebook 46% 51% 42% 20% 45% 55% 51% 52%
WITH AN AVERAGE OF 8
LinkedIn 4% 3% 5% 2% 3% 5% 4% 5%
PLATFORMS USED,
THERE ARE SEVERAL Snapchat 10% 12% 8% 35% 13% 6% 4% 1%
DIFFERENCES ACROSS TikTok 12% 14% 10% 38% 16% 8% 5% 3%
AGE GROUPS AND Netflix 25% 26% 24% 27% 26% 28% 27% 19%
GENDER Twitter 10% 6% 14% 11% 13% 11% 7% 7%
WhatsApp 35% 34% 37% 22% 38% 43% 36% 32%
Higher usage among females on social
Instagram 26% 29% 23% 47% 39% 28% 16% 10%
media platforms: Facebook, Instagram,
TikTok and Snapchat, while males have Gmail 33% 34% 33% 16% 28% 35% 39% 42%
accounts in a higher proportion on
YouTube, WhatsApp and Twitter. Yahoo mail 11% 11% 11% 5% 4% 10% 18% 17%
AOL mail 3% 3% 4% 1% 1% 2% 3% 8%
Comcast 3% 3% 3% 2% 2% 1% 4% 6%
YouTube 32% 28% 36% 45% 40% 30% 30% 20%
Another email 4% 4% 4% 0% 1% 2% 5% 11%
provider
Average – no platforms 8.1 7.9 8.2 9.1 9.8 9.1 7.2 5.6
11 OCTOBER 5, 2021
Significantly higher difference vs Total
Significantly lower difference vs Total
Q1.1 And which of these are the top 3 platforms you use?
N= 10124; Respondents who use platformsEND-TO-END BREACH AVOIDANCE
MANAGING DEVICES
& ONLINE ACCOUNTS
12 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
ALMOST A QUARTER OF RESPONDENTS FREQUENTLY ACCESS THEIR ACCOUNTS FROM A WORK
DEVICE. HALF OF RESPONDENTS USE THEIR MOBILE PHONE AS THEIR MAIN DEVICE FOR PERSONAL
ONLINE ACTIVITIES MAKING MOBILE SECURITY CRITICAL FOR ACCESSING SERVICES SAFELY.
USUAL DEVICES USED FOR PLATFORMS DEVICES USED FOR PERSONAL ONLINE ACTIVITIES
Personal TOP 3 MOST USED DEVICES MOST USED DEVICE
74%
smartphone
Mobile phone with Mobile phone
Personal laptop 45% Android 61% with Android 31%
Laptop/ Desktop w/ Laptop/ Desktop
Smart TV 30% Windows 61% with Windows 24%
Mobile phone with iOS Mobile phone
Personal desktop 28% 41% with iOS (Apple) 21%
(Apple)
90% use a second device
Tablet with
Work laptop 13% Tablet with Android 34% Android 8%
67% use a third device
Work smartphone 12% iPad 7% Usage of mobile phone
23% use at least
iPad 26%
as main device
one WORK device Mac (iOS) decreases with age
Work desktop 12% Mac (iOS) Laptop/
for accessing their 22% Laptop/ Desktop 6% (~60% up to 44 yo,
accounts Desktop
reaching only 33%
Another
7% among 54-65 yo).
connected device Other device 11% Other device 3%
13 OCTOBER 5, 2021
Q2. On which devices do you usually access these accounts from? N= 10124; All respondents
Q11.1 What are the devices you use most often for personal online activities? Please choose the first, second and third, if that is the case?
N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
OVER ONE-THIRD OF CHILDREN HAVE FULL ACCESS TO DEVICES GREATLY INCREASING SECURITY
RISK AND FURTHER DRIVING THE URGENCY TO BUILD CYBERSECURITY AWARENESS AND GOOD
ONLINE HABITS AT AN EARLY AGE
DEVICE USAGE BY CHILDREN
Mobile phones 38% 32% 24% 6%
Tablets 35% 36% 21% 7%
In US full access reaches almost
50%, while in all the other countries
is less than 40%.
Laptop/ Desktop 36% 32% 25% 7%
Full access Supervised access No access Not the case
14 OCTOBER 5, 2021
Q7.1 Do children in the household have access and browse or install various apps on your personal devices, such as mobile phones, tablets,
laptops/ desktops? N= 4433; Respondents who have childrenEND-TO-END BREACH AVOIDANCE
Methods of managing
account passwords
PASSWORD MANAGEMENT
OF ONLINE ACCOUNTS IS Simply memorize them 52%
DONE A VARIETY OF WAYS
Use the Autofill option on
your devices 32%
Autofill and password managers are used most often by 25-44, storing passwords
on an electronic file is more popular in the 18-44 age group, while hard format is
used more by those between 55-65. Write them down in a hard/
physical format (paper etc.) 28%
Password manager and electronic file are used more by males (26% and
22%) compared to females (21% and 13%).
Use a Password Manager
Password managers, electronic file and hard format are used most frequently for program 24%
work devices and the least frequently for personal phone.
Store them in a file
(electronic) 18%
15 OCTOBER 5, 2021
Q3 How do you manage your accounts – username and
passwords? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
MOST SHARED TYPE OF ACCOUNTS ARE FOR CAR SERVICE/RENTAL (BUT USED ONLY BY A FEW),
VIDEO STREAMING, AIRLINE COMPANIES AND SOFTWARE UTILITIES
Males and young adults (up to 44) are more likely to share their accounts’ details, with those 55+ more unwilling to do so.
SHARING ACCOUNT DETAILS FOR… Non-immediate Family People you are living with,
Close family members Friends
members not family
Car Service/Rental (n=744) 60% 32% 25% 28% 26%
Video streaming (n=3905) 49% 32% 12% 12% 15%
Airline companies (n=1612) 45% 27% 18% 16% 17%
Software utilities (n=2275) 44% 26% 14% 15% 17%
Hotel booking (n=2451) 38% 24% 14% 12% 14%
Health services (n=2994) 37% 25% 14% 12% 13%
Telecom providers… 36% 22% 12% 10% 11%
Utilities suppliers (n=2905) 34% 23% 9% 10% 10%
Social media (n=6480) 34%
21% 10% 9% 14%
Online shopping (n=5649) 30%
19% 8% 8% 9%
16 OCTOBER 5, 2021
Q7 Are you currently sharing your account details (user, password) for the below services with family/ friends? N= respondents who have
accountEND-TO-END BREACH AVOIDANCE
PERSONAL IDENTIFICATION DETAILS ARE MORE LIKELY TO BE SHARED, THIS BEHAVIOR
IS INFLUENCED BOTH BY THE TYPE OF INFO USERS ARE REQUIRED TO SHARE AND THE RISKS
ASSOCIATED WITH SHARING THEM
Never + Almost always + Males share their data in a higher degree than
Sharing personal data
Almost never always females, with info about “gender” being equally
shared.
23% Gender 54% Young adults (18-24 yo) and those middle aged
(45-65) are more likely to share their data.
29% Name 43%
Across countries surveyed, the highest
29% Personal email adress 40% proportion of sharing is in Romania, US, and
Sweden and the lowest in Netherlands and
31% Birthdate 40% France.
43% Physical address 29%
56% Work email adress 24%
62% Credit card or debit card number 20%
17 OCTOBER 5, 2021
Q13 Do you share your real personal data below when asked by various online providers? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
THREATS &
VULNERABILITIES
18 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
INTERNET USERS DECLARE THAT THEY ARE QUITE FAMILIAR WITH HOW TO CHANGE THEIR PRIVACY
SETTINGS AND THAT THEY GO THROUGH THE PRIVACY ASPECTS WHEN SIGNING UP FOR A NEW
ACCOUNT
BEHAVIORS REGARDING ONLINE NAVIGATION
(scale from 1 to 5)
I know how to change my privacy settings from my internet browser 23% 28% Slightly higher scores for males for “I have
nothing to hide from (tech) companies tracking
my online activity” and “I’d rather share my email
I hate having to come up with a different password for each new
account 20% 26% address than pay for an app.”
I always go through privacy aspects when signing up for a new Those in age group 25-34 yo are more open to
account 22% 24% share email address than pay for an app or to
be tracked by tech companies compared to the
I have nothing to hide from (tech) companies tracking my online other age groups.
activity 21% 22%
I don’t like being obliged to use Multiple Factor Authentication (email
and phone double-check) 19% 19%
I’d rather share my email address than pay for an app 20% 18%
I’d rather grant an app access to storage/ mic/ camera, than not being
able to use that app 18% 14% 4 5 = Fully describes me
19 OCTOBER 5, 2021
Q12 How well does each of the following statements describe you? Please select a grade for each aspect where 1 means it doesn’t describe you
at all, 5 means it fully describes you. only % of it fully describes me; n-10124; all respondentsEND-TO-END BREACH AVOIDANCE
SIXTY-ONE PERCENT OF INTERNET USERS HAVE EXPERIENCED AT LEAST ONE THREAT IN THE PAST
YEAR, WHILE POTENTIAL FINANCIAL FRAUD GENERATES MOST CONCERN
ONLINE THREATS
Experienced in P12M Worried about
Top2Box (Really worried + Terrified)
Scam messages/ call on Scam messages/ call on Higher share of threats experienced by 25-34
36% 31%
mobile phone mobile phone and 18-24 yo age groups and in US, AUS and
UK.
Phishing 23% Phishing 34%
Most concerned group is 35-44 yo, followed by
25-34 yo.
Data breach 12%
A data breach 35%
As expected, those who have experienced a
Impersonation on a social
11% threat are more concerned, with even higher
network Impersonation on a social
34% scores among those who experienced a email
network
hacking, financial fraud, or data breach.
Financial fraud 9%
Financial fraud 41%
Email hacking 9%
Mail hacking 34%
Ransomware 8%
Ransomware 35%
None of these 39%
20 OCTOBER 5, 2021
Q9 Have you experienced any of the below during the past 12 months? N=10124; All respondents
Q10 How worried are you about each of the following online threats? (not worried at all, really not worried, just slightly worried, really worried,
terrified) N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
FIFTEEN PERCENT ARE NOT USING ANY PRODUCT/ SERVICE FOR ONLINE DATA SECURITY & PRIVACY
ON THEIR MOST USED DEVICE FOR PERSONAL ONLINE ACTIVITIES
Type of product/ service used for online Number of products/ services used for online data
data security & privacy security & privacy
Free Paid Total USED
None
Antivirus 41% 29% 70% 8 products/ services 15%
19%
Private browser 39% 16% 55%
Ad blocker 37% 17% 54%
Password manager 33% 17% 49%
1-3 products/ services
VPN 26% 20% 46% 31%
4-7 products/ services
Privacy software, app or service,
26% 18% 44% 35%
not VPN
Anti-tracker 27% 18% 44%
Virtual card for payments 26% 18% 44%
21 OCTOBER 5, 2021
Q11 Are you using any of the below products or services to ensure your online security on your most used device? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
AMONG DEVICES USED FOR PERSONAL ONLINE ACTIVITIES, ANDROID MOBILE PHONES AND LAPTOP/
DESKTOPS ARE MORE EXPOSED THAN OTHER DEVICES
MOST USED DEVICE FOR PERSONAL ONLINE ACTIVITIES
Mobile phone Mac (iOS) Laptop/
Mobile phone Tablet with
with iOS iPad Laptop/ Desktop with
with Android Android
(Apple) Desktop Windows
base= … respondents 3290 2113 738 744 652 2370
WITHOUT Antivirus 31% 38% 24% 28% 24% 19%
WITHOUT Private browser 46% 35% 38% 34% 40% 53%
WITHOUT Ad blocker 50% 46% 36% 33% 37% 44%
WITHOUT Password manager 51% 44% 42% 41% 39% 60%
WITHOUT VPN 54% 50% 44% 44% 43% 61%
WITHOUT Privacy software, app or service 57% 52% 40% 37% 50% 64%
WITHOUT Anti-tracker 60% 53% 41% 42% 43% 61%
WITHOUT Virtual card for payments 56% 43% 43% 45% 50% 70%
22 OCTOBER 5, 2021
Q11 Are you using any of the below products or services to ensure your online security on your most used device? N=… respondents who are
using most often each of the devicesEND-TO-END BREACH AVOIDANCE
Reasons for not using a security service/ antivirus
on mobile device
RAISING AWARENESS I don’t consider I need it on my phone 30%
18-24
y.o.
25-34
y.o.
35-44
y.o.
45-54
y.o.
55-65
y.o.
ABOUT THREATS ON
It is too expensive 22%
MOBILE DEVICES MIGHT N= 485 550 504 483 274
FURTHER DRIVE THE My smartphone has online security embedded 16% 38% 30% 25% 30% 24%
USAGE OF ANTIVIRUS My habits of using a mobile do not require 30% 22% 17% 17% 26%
ON MOBILE DEVICES security solution
14%
13% 20% 15% 14% 18%
I don’t trust the anti-virus providers 13%
12% 18% 11% 11% 19%
Security products are difficult to install 9% 17% 13% 9% 15% 5%
30% do not use antivirus
Many false warnings sent 9% 15% 9% 8% 9% 4%
on their mobile device
Many conflicts with other apps installed on 9% 15% 11% 6% 4%
8%
my devices
Smartphones are not exposed to privacy 7% 11% 8% 9% 3%
8%
issues
9% 9% 7% 6% 8%
Smartphones are not exposed to malware 7%
6% 10% 7% 6% 3%
Low detection rates 6% 6% 9% 6% 4% 3%
23
Q11.2 Why don’t you use a security solution/ antivirus on your mobile device?
Significantly higher difference vs Total N=2296; Respondents who do not use antivirus on their mobile device (phone
OCTOBER 5, 2021 Significantly lower difference vs Total or tablet)END-TO-END BREACH AVOIDANCE
SLIGHTLY MORE THAN HALF OF RESPONDENTS ARE USING THE SAME OR A FEW PASSWORDS
ACROSS ONLINE ACCOUNTS
Password usage across accounts Credentials used in combination with other accounts
Use a DIFFERENT Car Service/Rental (n=256) 66%
password for each
Hotel booking (n=833) 60%
account Use only a FEW
47% passwords across all Telecommunications providers (n=1175) 59%
accounts and re-use
passwords from one Video streaming (n=1363) 59%
account to another
Utilities suppliers (n=995) 58%
31%
Airline companies account (n=559) 57%
Social media (n=2198) 56%
Health (n=1017) 52%
Use a SINGLE password for Software utilities (n=827) 51%
all accounts
Online shopping platforms (n=1940) 48%
22%
24 OCTOBER 5, 2021
Q4 What matches best your approach when it comes to handling accounts? N=10124; All respondents
Q5.1 Can you group below services you use the same credentials for…? Respondents who re-use passwords across accounts and have online
accountsEND-TO-END BREACH AVOIDANCE
APPROXIMATELY A QUARTER OF RESPONDENTS ARE USING SIMPLE PASSWORDS FOR ONLINE
ACCOUNTS AND 30% ARE NOT SECURING THEIR MOBILE PHONE
Simple passwords* used for online services
*123456, 123456789, qwerty, Password, 12345, qwerty123,
1q2w3e, 12345678, 111111, 1234567890 Simple passwords used for mobile phone
Social media 14% Males are more likely to use a simple password
0000, 1111, 2222, 3333,
8% for their account vs females (31% vs 23%).
Online shopping platforms 4444, 5555, 6666, 7777,…
9% Higher usage of simple passwords among 18-44
vs 54-65 yo.
Video streaming 8% 1234, 4321 8%
Health services 6%
1122; 1133; 2233 6%
Software utilities 5%
Telecom providers 5%
0101, 1010, 1212; 1313; 5%
Utilities suppliers 5%
I do not use any of these
Hotel booking 4% 70%
codes
Airline companies account 4%
I do not have mobile phone
11%
Car Service/Rental 3% locking
Do not use these passwords for… 73%
25 OCTOBER 5, 2021
Q6. Do you currently use one of the following passwords for accounts of… N=10124; All respondents
Q8. Do you currently use one of the below codes for any of your mobile phones unlocking? N= 10124; All respondentsEND-TO-END BREACH AVOIDANCE
2 – Rather 3 – Rather 4–
Segments’ profile 1 - Exposed
exposed secured Secured
ALMOST 60% OF USERS
Video Streaming 72% 57% 43% 14%
ARE EXPOSED OR QUITE Sharing account details
with family and friends
EXPOSED CONSIDERING Social Media 51% 35% 30% 12%
BEHAVIORS RELATED TO Use a SINGLE password for all
50% 20% 5% 0%
SECURITY PRODUCTS accounts
USAGE, PASSWORD USAGE
Use only a FEW passwords across
ACROSS PLATFORMS, AND Passwords’ usage across
all accounts
32% 48% 25% 10%
ACCOUNT DETAILS accounts
SHARING. THEY ARE Use a DIFFERENT password for
18% 32% 70% 90%
SLIGHTLY YOUNGER (18- each account
24) VS TOTAL AND MORE
Antivirus 55% 31% 15% 5%
LIKELY FEMALE
Not using Password manager 70% 52% 45% 22%
SEGMENTS BY SECURITY PROFILE* VPN 74% 57% 46% 22%
18-24 y.o. 15% 16% 14% 7%
25%
25-34 y.o. 19% 22% 22% 22%
1 - Exposed
Age 35-44 y.o. 19% 22% 22% 20%
2 - Rather exposed 33%
45-54 y.o. 23% 20% 21% 25%
3 - Rather secured 55-65 y.o. 23% 21% 21% 25%
30% Female 57% 49% 44% 47%
4 - Secured Gender
11% Male 43% 51% 56% 53%
26 OCTOBER 5, 2021
Significantly higher difference vs Total
Significantly lower difference vs Total
*Based on number of online security services/ products used, whether using the
same password across platforms, whether sharing account details with family/
friendsEND-TO-END BREACH AVOIDANCE
ONLINE USAGE
PROFILES
27 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
SOCIAL MEDIA AND ONLINE RETAILERS ARE THE MOST VISITED WEBSITES
Top 3 websites visited - declarative Top 5 online activities Products/ services purchased online
Amazon 37% Social media 56% Clothing & Footwear 67%
Facebook 26% Email checking 56% Books, movies, video… 46%
YouTube 17%
Shopping 52% Health & Beauty… 41%
Google 17%
ebay Talking with friends/ family 46% Consumer electronics… 38%
9%
Instagram 9% News reading 39% Household appliances 36%
Walmart 6% Grocery
Video/ audio streaming… 37% 32%
Gmail 5%
Gaming Furniture & homeware 27%
Twitter 4% 31%
Yahoo 4% Toys 26%
Uploading/ posting video/… 16%
Netflix 4% Jewelry/ watches 24%
Office/ work-related issues 14%
WhatsApp 3%
DIY/ Home improvement 23%
TikTok 3% Online courses 13%
Zalando 2% Sports equipment/… 20%
Reading fashion/ stardom… 13%
Shein 2% Auto parts 16%
Reading tech articles 12%
Snapchat 2%
Fishing & Hunting 7%
Aliexpress 2% Gambling 10%
28 OCTOBER 5, 2021
P3. Which are the top 3 websites you visit most often? N=10124; All respondents
P1. What are the top 5 activities you do online? N=10124; All respondents
P2. What type of products/ services do you usually buy online? N=5296; Respondents who shop onlineEND-TO-END BREACH AVOIDANCE
18-24 25-34 35-44 45-54 55-65
Total Females Males
y.o. y.o. y.o. y.o. y.o.
Base= … respondents 10124 5078 5046 1380 2164 2201 2304 2075
Social media 56% 60% 52% 60% 54% 60% 57% 53%
TOP ONLINE ACTIVITIES ARE
DIFFERENT ACROSS Email checking 56% 59% 53% 27% 40% 51% 68% 81%
GENDERS AND AGE GROUPS
Shopping 52% 58% 47% 41% 49% 55% 54% 59%
Talking with friends/ family 46% 53% 39% 47% 43% 44% 46% 50%
News reading 39% 35% 43% 19% 27% 39% 44% 58%
Video/ audio streaming watching/
37% 35% 40% 38% 41% 40% 39% 30%
listening
Gaming 31% 29% 32% 43% 34% 33% 28% 21%
Uploading/ posting video/ audio content
16% 16% 15% 23% 21% 17% 14% 9%
on social media/ blogs
Office/ work-related issues 14% 11% 17% 8% 15% 16% 16% 14%
Online courses 13% 12% 14% 23% 15% 16% 8% 8%
Reading fashion/ stardom news 13% 14% 11% 12% 15% 14% 12% 10%
Reading tech articles 12% 7% 17% 12% 12% 14% 9% 13%
Gambling 10% 9% 12% 10% 13% 14% 9% 6%
29 OCTOBER 5, 2021
Significantly higher difference vs Total
Significantly lower difference vs Total P1. What are the top 5 activities you do online? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
IN HALF OR MORE OF CASES, ONLINE USERS DID NOT NEED, NOR USED A VIRTUAL CARD
VIRTUAL CARD USAGE IN THE PAST 6 MONTHS
Actually used Felt the need Neither needed, nor used
For all type of analyzed activities, males use
Online acquisitions 27% 23% 50% virtual card in a higher proportion than females.
Across age groups, the lowest usage is among
55+ (with less than 10% usage), followed by 45-
Hotel/ accommodation booking 24% 21% 56% 54 (also with lower usage vs total), while the
highest is among those aged 18-34.
Creating an account on software utilities
21% 20% 59%
providers websites
Creating an account on games/ gambling
21% 19% 60%
websites
Creating an account on adult or dating
18% 18% 64%
websites
Car Service/Rental 17% 20% 63%
30 OCTOBER 5, 2021
Q14. A virtual card is very similar to a regular bank card, with the difference that card details can only be accessed securely via the app.
During the past 6 months, have you felt the need to use or actually used a virtual card for…? N=10124; All respondentsEND-TO-END BREACH AVOIDANCE
SOCIO-DEMOGRAPHICS
PROFILE
31 OCTOBER 5, 2021END-TO-END BREACH AVOIDANCE
SOCIO – DEMOGRAPHICS
Low (8 classes) 9%
Gender Male: 50% Female: 50% Education
Middle (post secondary school) 54%
Age 14% 21% 21% 22% 22%
High (University/ PhD) 37%
18-24 25-34 35-44 45-54 55-65
Mean 42
Employed with secondary education 20%
Higher educated employee 18%
Household size 3.0 Persons Occupation
Manager/ Head of department 15%
Partner/ private entrepreneur 11%
Children in household 0.7 Persons
Unemployed 11%
Homemaker 6%
Pensioner 5%
Pupil/ Student 5%
32
Do not work 9%
OCTOBER 5, 2021WWW.BITDEFENDER.COM
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