2021 Australian Carers Guide
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A MUST HAVE SURVIVAL GUIDE FOR TODAY’S FAMILY CAREGIVERS
Driven by a purpose to improve the lives
of all those who are caring for an ageing
parent, spouse or elderly loved one.
Launching on NATIONAL TV
September 2021
2021
MEDIA KIT
Available at over 2,500 Newsagents - 400 Major Hospitals - 800 Coles Supermarkets & Online
Targeted advertising for reaching our 2.2 million caregivers
Available in the mainstream market, at News Agent, Supermarkets & Hospitals
Watch to discover how can help deliver leads to you.
2021
Allied Media MEDIA KIT
800 Coles Supermarkets-2,500 Newsagents-400 Major Hospitals australiancaregiversguide.com.au
Inform > Educate > Empower
Australia’s first publication specifically for Primary Caregivers
Australian Caregiver’s Guide in a nutshell Creating helpful mindsets
The Australian Caregivers Guide was created to help There are many mindsets and emotions affecting today's
as many of the 2.2 million informal primary caregivers as caregivers of which guilt is the most common and
possible. Most admit they are struggling to cope with the destructive. Guilt that comes with the struggle between
daily challenges of caring for their loved ones whilst also placing your needs above that of your ageing loved one.
maintaining their own family, work and personal needs. Truth is, that without self-care, no one benefits. Self-care
is the greatest gift you can give to those who rely on you.
Our mission: Inform > Educate > Empower
Our passion and commitment to help
Inform on what physical, emotional and financial help is
available for them and where to easily find it. The overarching theme of the Australian Caregiver's
Educate on the various stages of the care-giving journey Guide, is to offer our readers new and healthy
through regular engagement with our current curated perspectives proven to improve their quality of life
content. Empower them to think differentially and to not be We achieve this by providing quality information, practical
afraid to seek the help available through our Residential how to’s, personal stories, proven strategies, self-care tips
Aged Care or Home Care providers. and expert advice on all aspects of caring for themselves
in order to better care for their ageing loved ones.
2021
Allied Media MEDIA KIT
The ACG showcases quality Aged Care and Home Care providers australiancaregiversguide.com.au
Our Extensive and Exclusive Reach
The ACG reaches an audience of Primary Caregivers you wont find anywhere else
National TV Advertising - All States
TV campaigns will run in every state across Australia throughout
2021. We will inform all family caregivers on how our guide
can help them and that they can buy a copy of the latest issue
at their local news agency or online.
Available at 2,500+ News Agencies
We are the only Aged Care Guide ever to be offered national
distribution through news agencies because of our relevant and
current content. Furthermore, most of our readers are baby
boomers which are the largest buyers and readers of print.
Distributed at 400+ Major Hospitals
Social Workers and Discharge Planners will ensure that an
individual copy of the guide is handed directly to each family
caregiver upon discharge of their elderly loved one.
Click to view sample
2021
Allied Media MEDIA KIT
Expanding your audience to deliver new leads to you australiancaregiversguide.com.au
Today's Primary Caregiver
Reader Profile
80% Female A Primary Caregiver
20% Male “I have been the primary caregiver for my mother for
83% Are aged 50 and over almost seven years whilst working and running a
91% Are the major influencer family of six”.
78% Admit they are not coping and need help I spend endless unpaid hours rushing from here to
82% Are researching care options for their ageing there researching, ringing, writing and advocating for
55% Considering Home Care services my ageing mother. Over time, caring for my mother
57% Have a basic residential Aged Care plan 80% while juggling my own family, work and personal
Work, have families and spend 30 needs eventually led to burnout.
non-paid hours caring I can honestly say that the Australian Caregivers Guide
73% Are neglecting their own health needs is so very much needed by today’s caregivers.
Knowing that we now have our own dedicated
publication that sees us and acknowledges our issues
Baby Boomers is so invaluable. I look forward to receiving the guide
four times a year delivering new and helpful content”
Just over 83% of our readers are Baby Boomers 50+ and are the
largest buyers and readers of print Maureen Willard
Influencers
Our readers are the Primary Influencers when making decisions
on behalf of their elderly loved ones.
2021
Allied Media MEDIA KIT
Over 83% of baby boomers prefer reading print over digital australiancaregiversguide.com.au
News Agencies
Available at over 2,500 news agencies throughout Australia.
Reaching a whole new untapped audience Generational Reading Preferences
Why Australian Caregiver’s Guide is the first and only Baby boomers make up nearly 83% of Australia’s
Aged Care publication offered national distribution to primary caregivers and they are by far the largest
over 2,500 newsagents right across Australia. consumers and readers of print.
Size of market A lifetime of comfort and trust
Our guide appeals to a massive market of over 2.2 Baby boomers are traditional consumers and used to
million caregivers who are currently unreached and print’s tangible and timeless format. It also offers them
hidden in families across Australia. Our guide was ‘me time’ with the average reader spending 52
specifically created to give them access to information, minutes reading each issue. They appreciate the
vital for understanding the caregiving journey and what uninterrupted enjoyment only offered by print and are
help and support is available to them. receptive to all its content including advertising.
National TV advertising How this greatly benefits you
National television: Using TV Advertising, we will ensure The good news is that we deliver new leads to you
that the bulk of the 2.2 million primary caregivers are because we reach into Australia’s mainstream market
reached and directed to obtain a copy at their local news where the bulk of primary caregivers reside.
agency or online.
2021
Allied Media MEDIA KIT
We're out in the mainstream market to deliver new leads to you australiancaregiversguide.com.au
Hospitals
Distributed to family caregivers at over 400 major hospitals
Social Workers/Discharge Planners Number of ‘major’ hospitals in
Our well established network of Private and Public each state distributing our guides
hospitals have agreed to give an individual copy of the
Australian Caregivers' Guide to the family caregiver upon 140
Hospitals per state
discharge of their elderly loved one. 120
100
Approved by Quality Control Dept 80
This method of one to one distribution has been 60
approved by hospitals as it eliminates all hygiene and
40
contamination issues.
20
SA/NT WA QLD VIC/TAS NSW/ACT
Partnering with major hospitals
States
We have partnered with our friends at all major hospitals
across Australia who share the same passion to assist the Click state to view list of individual hospitals
silent army of family caregivers.
2021
Allied Media MEDIA KIT
Reaching primary caregivers at major hospitals across Australia australiancaregiversguide.com.au
One Title - Many Platforms
Every edition is produced in all 3 formats: Print - Digital & Online
Driving traffic to you When a reader clicks or taps
All print advertisements are on your advertisement, they
included in our interactive will be sent directly to your
Digital & Online guides. website.
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Tablets Online Mobiles
2021
Allied Media MEDIA KIT
Combining tradition with technology australiancaregiversguide.com.au
Who Else Should Advertise
Caregivers and their elderly also have regular need of the following
Products Professional Services
Mobility Aids Chiropractors
Sleeping Aids Physiotherapists
Hearing Aids Podiatrists
Personal Alarms Medical Centres
Monitoring Services Dental Clinics
Specialists Furniture Optometrists
Rails and Lifts Sleep Specialists
Dermatologists
Mobile Services Other
Meal Delivery Services Retirement Villages
Pharmacists who Deliver Law Firms
Transport / Taxis Financial Consultants
Home Maintenance Services Placement Consultants
Maintenance Indoor / Outdoor Community Centers
2021
Allied Media MEDIA KIT
Advertise with us and help meet the needs of our audience australiancaregiversguide.com.au
Rates - Dates
ACG is a quarterly publication, each 5 states updated every 3 months
Rates - Per State Dates - Per Season Published 4 X per year
SIZES CASUAL RATE ANNUAL RATE EDITION - SEASONS BOOKING MATERIAL PUBLISHED
(1 Edition) (All 4 Editions)
Full Page $2,495 .00 $7.995.00 Edition 1 - Spring July 30 Aug 06 Sept 2021
Double Page Spread $4,495.00 $14,995.00 Edition 2 - Summer Oct 29 Nov 06 Dec 2021
Half Page $1,795.00 $5,995.00 Edition 3 - Autumn Jan 28 Feb 04 Mar 2022
Quarter Page $1,295.00 $2,995.00 Edition 4 - Winter Apr 29 May 06 June 2022
Sizes The ACG is an A4 publication
Edition 1 Spring On Sale NOW
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE QUARTER PAGE NSW/ACT VIC/TAS WA SA/NT QLD
Launching on National TV - September 2021
Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *Cancellation: Required in writing 1 week prior to booking
2021
deadline. Prime Positions on availability: Outside Back Cover +15% Inside Font Cover / Inside Back Cover +10%
MEDIA KIT
Connecting caregivers with providers that care australiancaregiversguide.com.auAdvertise with us
Here’s 3 compelling reasons why
An untapped audience of primary caregivers
Advertising in the Australian Caregivers' Guide gives you access to a
whole new customer base of primary caregivers within the massive
mainstream market. Until now, this has proven too difficult or costly
for a provider to reach alone.
Exclusive coverage
A market of primary caregivers you can't reach anywhere else.
We do the big media spend and heavy lifting, so you don’t have to.
We’re out in the marketplace driving new customers to you.
We deliver new prospects to you
Whether it’s lead generation or brand awareness, the Australian For further information please
Caregiver’s Guide reaches and influences more primary caregivers in Email: info@acguide.com.au
the Aged Care market than any other media.
Free call: 1300 717 515
Book your space for 2021 NOW
2021
Allied Media MEDIA KIT
Connecting caregivers with providers the care australiancaregiversguide.com.auYou can also read
